Launch of NeoMedia qode Technology Featured in New Prentice Hall Text Book (NeoMedia Technologies) | Mobile Marketing Association
September 29, 2006


Launch of NeoMedia qode Technology Featured in New Prentice Hall Text Book

‘Marketing: Real People, Real Choices’ Becomes Interactive via the Mobile Internet

FORT MYERS, Fla., Sept. 28, 2006 – The launch of qode® technology from NeoMedia Technologies, Inc. (OTC BB NEOM), which links consumers and cell phones directly to information and offers on the Mobile Internet, will be featured in the new edition of a popular marketing text book from Prentice Hall, a worldwide leader in text book publishing.  NeoMedia is an innovator in market-driven technologies, with offices and subsidiary companies in the U.S. and Europe.

“Marketing: Real People, Real Choices,” annually used by thousands of  college students and hundreds of professors and instructors worldwide, will feature the launch of qode by NeoMedia, including interviews with Rick Szatkowski, vice president of business development for the qode product line, and others in print in the text, and in a video filmed at the company’s Fort Myers headquarters. 

The fifth edition of  “Marketing: Real People, Real Choices,” scheduled to be in global distribution in January 2007, is written by Dr. Michael R. Solomon, visiting professor of Marketing, St. Joseph's University, Greg W. Marshall, professor of Marketing and Strategy in the Crummer Graduate School of Business, Rollins College, and Elnora W. Stuart, professor of Marketing and BP Egypt Oil professor of Management Studies at The American University in Cairo. The authors selected five companies and product marketing programs in addition to NeoMedia for the upcoming edition – Tupperware®, Ron Jon Surf ShopK, Darden Restaurants Inc. (the world's largest casual dining restaurant company with brands including Red Lobster™, Olive Garden™, Bahama Breeze™ and Smokey Bones Barbeque & Grill™), and Grendha Shoes Corporation, the U.S. distributor of U.S. brands Rider, Melissa and Grendha. 

Worldwide Launch and Go-to-Market Strategy of qode Detailed

“NeoMedia is delighted to have our exciting multi-media launch of qode included with these prestigious international companies and brands,” said Mr. Szatkowski.  “Taking part in a detailed case study of our go-to-market strategy for qode worldwide – including the challenge of creating and then fulfilling the need for a breakthrough technology-based offering, is exciting and worthwhile.  Together with the authors and Prentice Hall, we have made this one of the first interactive textbooks using the Mobile Internet, delivering updated information as well as ‘fun’ content to the students and professors through their mobile phones.”  <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Representing his co-authors, Dr. Solomon said NeoMedia and qode were chosen for the new edition of their book “because mobile marketing represents and achieves the next level in performance-based marketing.  

qode provides an opportunity for marketers to create a one-to-one marketing experience with the consumer wherever and whenever they are interacting with a product or brand through conventional media,” he said.  “Responses to ‘calls-to-action’ become measurable by media channel, providing marketers with the ability to fine-tune their message and channels in real-time.  As a case study, the challenge of primary demand creation for qode and the development of partner ecosystems will stimulate professor/student dialog.” 

Mr. Szatkowski said that making “Marketing: Real People, Reach Choices” the first truly interactive text book is being viewed by Prentice Hall as a pilot program in its internal evaluation of interactive text books.  He said the section on NeoMedia will include eight uses of qode – three for information and five for general interest on the Mobile Web.  In addition, he said qode will also be used in the Ron Jon and Grendha sections of the text book.

Information on qode is available at www.qode.com, and information on “Marketing: Real People, Real Choices” is available from Prentice Hall (www.prenhall.com)

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

The qode suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the qode (www.qode.com) platform, qode®reader and qode®window, all of which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile Internet. 

NeoMedia’s recently acquired companies and offerings include 12snap AG (www.12snap.com), a Munich, Germany-based award-winning leader in mobile marketing and entertainment applications; Mobot, Inc. (www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, UK-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a Würselen, Germany-based leading provider of mobile technology and marketing solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qode®reader, qode®window and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Press Contacts: 
Rick Szatkowski                        
NeoMedia Technologies, Inc.      
+(239) 337-3434 x 114  
[email protected]  

David A. Kaminer
The Kaminer Group       
+(914) 684-1934
[email protected]