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Member Press Release

MOBILELIME(r) UNVEILS NEXT GENERATION NFC-BASED MOBILE SHOPPING PLATFORM

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MOBILELIME(r) UNVEILS NEXT GENERATION NFC-BASED MOBILE SHOPPING PLATFORM


Enhanced Mobile Wallet Lets Consumers 'Shop 'n Go' with their Cell Phones to Instantly Get Rewards and Pay for Purchases at their Favorite Merchants

BOSTON - FEBRUARY 21, 2006 - MobileLime(r), the first U.S.-based company to turn the mobile phone into a marketing, loyalty and payment device, today unveiled a next generation platform that will allow consumers to get rewards and pay for purchases by waving their cell phone over a contactless reader at their favorite merchants.  Incorporating Near Field Communication (NFC) technology, the enhanced MobileLime platform will add unprecedented speed, convenience and interactivity to the company's award-winning real-time marketing, cardless loyalty and mobile payment solutions. 

"Clearly, contactless payments are gaining momentum in the industry," said Dr. J. Gerry Purdy, Principal Analyst with MobileTrax.  "MobileLime has developed a total solution for NFC mobile commerce for SmartCards and NFC-compatible cell phones.  Their total solution enables merchants and consumers to not only use the cell phone for contactless payments but also benefit from real time marketing and cardless loyalty."

MobileLime has been improving the consumer shopping experience by leveraging mobile technology since 2001.  With its current platform the company provides merchants with a complete range of mobile payment, cardless loyalty and real-time marketing solutions that: <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

·          Increase the visit frequency and average spend per visit

·          Speed-up check out times

·          Drive customers to preferred payment methods

·          Build customer loyalty


"Moving to NFC is a natural evolution for MobileLime, from both a technology and customer perspective," said Robert Wesley, president and CEO of MobileLime.  "We were the first to market with mobile payments in the US and understand not only the challenges of the technology, but have successfully leveraged the learnings to create a complete mobile shopping solution that drives merchant sales while rewarding consumer loyalty."

In growing numbers, consumers are paying at the gas pump and zipping through toll lanes with special radio frequency equipped tags and cards.  NFC is a standards-based short-range wireless connectivity technology that is installed at more than 27,000 merchant locations nationwide and growing. 

With the enhanced MobileLime wallet, users with an NFC compatible phone will just click the lime from the menu screen, choose the credit card they want to use and wave their phone over the contactless reader that's integrated with the point of sale system at checkout. For added security, the user can configure a PIN required to complete each transaction. With the simple shop 'n go technology, consumers can automatically redeem Clip 'n Go(r) mobile coupons, get rewards and pay for purchases at their favorite merchants.

"Our mobile rewards program from MobileLime has been recognized by the retail and mobile industries for its practical innovation. It's fully integrated into our point of sale system, has done wonders for our business-- and our customers love it," said Charlie Bougas, president of Boston-based Broadway Marketplace. "We are looking forward to building on our success with MobileLime by allowing our customers to get rewards AND pay for purchases quickly and easily with their cell phones."

MobileLime's platform is fully integrated into the point of sale and carrier and handset agnostic, making their marketing and loyalty applications accessible to the more than 200 million cell phone subscribers in the US today. 

About MobileLime(r)
MobileLime is the first U.S.-based company to turn the mobile phone into a marketing, loyalty and payment device, enabling merchants to build sales and loyalty in ways never before possible.

With MobileLime, consumers can use their mobile phones to personalize their shopping experience with valuable information and offers, take advantage of loyalty programs without carrying a card, and use their mobile phones as a quick and secure way to pay for purchases.  MobileLime enables merchants to create a true one-to-one relationship with their customers - reaching them through multiple channels with timely and targeted promotions when customers are most receptive.  Merchants can take advantage of cost-effective high-impact interactive cardless loyalty programs, and let customers pay with their mobile phones, speeding checkout and cutting costs by offering flexible payment options.

Recently awarded the 2005 Global Retail Technology Award for Best In-Store Innovation and the Innovation Award from the Global Mobile Marketing Association, MobileLime, a service of Vayusa, Inc., is privately held and based in the Boston area.  To learn more, please visit www.mobilelime.com

Media Contact:
Melissa Dolan
Fusion PR
212-651-4236
[email protected]

 

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Samsung uses Enpocket Marketing Engine to boost mobile content downloads

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Samsung uses Enpocket Marketing Engine to boost mobile content downloads
Response rates from MMS game promotion outperform traditional media

February 8, 2006-Enpocket (www.enpocket.com), the global mobile media company, has enabled Samsung Mobile to promote mobile content to Samsung Fun Club members via MMS, creating a rich new marketing channel for the brand.  The first MMS campaign achieved response rates of over 15% and a conversion rate of 2%, which offers quantitative proof that mobile marketing using rich media can dramatically outperform traditional direct marketing channels.

The exclusive MMS promotion gave recipients a preview of iPlay’s widely acclaimed ‘Skipping Stone’ mobile game, and then the chance to instantly download a free demo using a WAP (mobile internet) link embedded in the message.  Once respondents had trialled the free demo they could then go on to buy the full game from a dedicated WAP site.

Samsung used the Enpocket Marketing Engine to create, deliver and measure the program across all major mobile networks.

“Rich mobile marketing has proven itself as a highly effective way of driving download traffic and keeping Fun Club members informed of the latest content,” said Martin Kolek, Content Manager, Samsung Mobile.  “After the success of the ‘Skipping Stone’ campaign we are looking into other ways that mobile marketing can enable consumers to get more from our multimedia handsets.”

“Conversion rates are more immediate and more dramatic when brands market to customers on the same device where mobile content is downloaded and consumed,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, President and CEO, Enpocket.  “The Enpocket Marketing Engine is delivering end-to-end mobile marketing in any format, enabling consumers to discover content designed specifically for them.”

The Enpocket Marketing Engine is used by brands around the world who are serious about mobile and require advanced technology and execution excellence, including Vodafone, Sprint, Airtel, MasterCard, Chrysalis and Pepsi. 

About Samsung Electronics<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

·          The world's 21st most valuable brand, jumping 15.7% in value to $12.6 billion in 2004 (Interbrand, 2004)

·          66,000 employees worldwide

·          83 facilities in 50 countries

·          World’s no. 1 manufacturer of DRAM, SRAM, TFT/LCD, CDMA Handsets, Colour monitor, VCR and microwaves

·          Annual R&D investment: $1.82 billion


For more information about Samsung Mobile, please contact:

Diana Booty                                                                
Bite Communications
Tel: 020 8834 3514
Email: [email protected]                           

About Enpocket

Enpocket is a leading global mobile media company serving organizations seeking to leverage mobile technology to foster and maintain individual relationships with consumers.  Enpocket creates, delivers and optimizes consumer entertainment and marketing programs for mobile phones. Our work is differentiated by our proprietary multi-format delivery engines, advanced analytics solutions and careful attention to user experience.

Enpocket has created hundreds of successful mobile programs for clients that include Vodafone, Sprint, Verizon, Airtel, Singtel, Nokia, Samsung, Panasonic, Siemens, Trinity Mirror, TNT,
Chrysalis, Clear Channel, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike.  Enpocket has offices in Boston, London, and Mumbai. To learn more see www.enpocket.com.

For press inquiries please contact:
Enpocket
Europe: Hugh Mark, Enpocket, +44 (0)20 7404 2190, [email protected]

US: Valerie Christopherson, Global Results Communications, +1 949 306 6476,
[email protected]

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Enpocket Powers WXXL Orlando to Go Mobile, Allowing Listeners to Text in Song Requests

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Enpocket Powers WXXL Orlando to Go Mobile, Allowing Listeners to Text in Song Requests
XL 106.7 provides mobile programs to its listeners

Orlando, Florida, February 6, 2006 – Enpocket (www.enpocket.com)  today announced that Orlando listeners of WXXL can now text their song requests with their mobile phones using Enpocket technology to power interactive mobile programs.  New features include a Song Request program, where listeners use SMS text messaging to purchase three song requests for 99 cents. Listeners also receive an SMS notification 15 minutes before each song reminding them to tune in to hear their request.  

“We’re thrilled to offer our listeners a new, convenient way to interact with WXXL,” said Linda Byrd, Market Manger for Clear Channel’s Orlando Radio cluster. “This text solution ensures that we’re giving our listeners exactly what they want.  It’s intimate technology, a personal way for our listeners to communicate with our station.”

“Enpocket lets WXXL listeners customize their listening experience no matter where they are,” said Mike Baker, president and CEO of Enpocket. “Their cell phones let them turn WXXL into a personal jukebox.”

Future technology through Enpocket will allow WXXL listeners to participate in “text clubs,” sign up for alerts and promotions, and enter sweepstakes. “There’s also possibilities for a ‘DJ Dashboard.’ where listeners can use text messaging to communicate with DJs and respond to ad hoc polls, make requests and answer trivia questions in our future,” added Byrd.

About Clear Channel Radio Orlando
Clear Channel Radio Orlando operates six stations in addition to WXXL-FM. WJRR-FM, WMGF-FM, WRUM-FM, WTKS-FM, WQTM-AM and WFLF-AM. Clear Channel Radio, the largest operator of radio stations in the United States, provides advertisers with a coast-to-coast platform of more than 1200 stations. Broadcasting across all 50 states and the District of Columbia, Clear Channel programming reaches more than 110 million listeners every week. Advertisers spend nearly 20% of their radio advertising dollars with Clear Channel.

About Enpocket
Enpocket is a leading global mobile media company serving organizations seeking to leverage mobile technology to foster and maintain individual relationships with consumers.  Enpocket creates, delivers and optimizes consumer entertainment and marketing programs for mobile phones. Our work is differentiated by our proprietary multi-format delivery engines, advanced analytics solutions and careful attention to user experience.

Enpocket has created hundreds of successful mobile programs for clients that include Vodafone, Sprint, Verizon, Airtel, Singtel, Nokia, Samsung, Panasonic, Siemens, Trinity Mirror, TNT, Chrysalis, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike.  Enpocket has offices in Boston, London, and Mumbai. To learn more see www.enpocket.com
.

Jeff Vettrus
2500 Maitland Center Pkwy
Suite 401
Maitland, FL 32751

Diana LaGattuta
Enpocket
617-262-7089
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

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M:Metrics Reports That in Battle of Portals Yahoo! Has Early Lead in Mobile Domain

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M:Metrics Reports That in Battle of Portals Yahoo! Has Early Lead in Mobile Domain<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

6.7 percent of mobile subscribers access Yahoo! branded services compared with 4.4 percent for second- place AOL

SEATTLE—January 30, 2006—M:Metrics, the mobile market authority, has found that Yahoo! is the most popular mobile content brand. During the quarter ended December 2005 12.8 million U.S. mobile subscribers accessed Yahoo’s services in an average month – 4 million more than second-place AOL. MSN and Google follow, with about 7 million subscribers accessing their mobile offerings each month during the fourth quarter.

AOL owes its second-place position to its strength in mobile instant messaging (IM).  About 89 percent of its mobile reach is comprised of users of AIM service. Yahoo! users are more likely to access other services, such as news, maps and search in addition to Yahoo IM, which is used by 73 percent of those who used Yahoo! branded services. 

“AOL owes its strong position in the mobile domain to its ability to provide seamless access to AIM buddy lists on handsets through an elegantly designed service and its strong relationships with mobile carriers,” observed Mark Donovan, vice president, products and senior analyst. “Its challenge is to demonstrate that it can use AIM as the foundation to engage users with a broader base of services, much as it is seeking to do on the desktop by opening access to its portal and e-mail services and linking these with AIM.”

ESPN is the most popular source for news among mobile content users, claiming 4.9 million unique users in an average month during the fourth quarter. Interestingly, Yahoo! is on par with CNN as a source of news on the Wireless Web with about 4.5 million subscribers visiting each property on a monthly basis. The Weather Channel is the top source for weather, and Yahoo!, which places second in the Weather category, has twice the audience of Accuweather or Google.

In the bourgeoning market segment of mobile search, Google has extended its dominance on the Web to mobile, but only narrowly, with Yahoo! coming in a close second among the 8.9 million people who used mobile search in December. 

Conversely, in the area of maps and directories, Yahoo edges Google and Mapquest, but by a slim margin. 

“Although these are early days in mobile media, the aggressive efforts
in mobile by Yahoo! and AOL are paying off,” said Donovan. “But it is a
close race, and as traditional media brands put more muscle into their
mobile businesses, we expect that the market will shift.”


M:Metrics surveys 12,000 to14,000 U.S. mobile subscribers monthly to report on the consumption of mobile content and applications and benchmark the performance of carrier, device manufacturers, mobile content publishers and technology providers. The following are the results of its December Benchmark Survey.


About M:Metrics
M:Metrics is the mobile market measurement authority. As the only research firm to measure the audience for mobile media, M:Metrics provides the most accurate metrics on actual mobile content consumption by applying trusted media measurement methodologies to the mobile market. M:Metrics’ monthly syndicated data service gives clients the critical insights and intelligence required to inform smart business strategies and the competitive benchmarks needed to evaluate the performance of competitors and partners. M:Metrics is a private, venture-funded corporation headquartered in Seattle, with offices in San Francisco and London.

About M:Metrics Data
Based on continually refreshed samples of nationally representative mobile phone consumers, M:Metrics reports summarize market size, device reach, and key demographic and mobile phone usage characteristics.

The data presented here is drawn from an extensive survey questionnaire that collects specific device model and carrier subscription information from each month’s sample of mobile phone subscribers, and also drills down into specific details related to current and past usage of various mobile phone applications and content. Data collected from each sample are statistically balanced and projected to the total national population of mobile phone subscribers.

Authorized Uses

Members of the press may cite research data or a portion of text provided that each is sourced to M:Metrics, for example, "Source: M:Metrics, Inc." or “According to M:Metrics, …..”. Copies of graphs, data tables or slides must include the following copyright notice affixed to all material: "Copyright © 2006, M:Metrics, Inc.

CONTACT:

Jaimee Minney

206.388.5854

[email protected]

 
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Showtime and GoldPocket Wireless Bring “The L Word Awards” to Wireless Users

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Showtime and GoldPocket Wireless Bring “The L Word Awards” to Wireless Users
Fans of THE L WORD Vote on their Favorite Moments to Win Cast Clothing and Signed DVD Box Sets

(Los Angeles, February 3, 2006) Who has had the Best Kiss on the hit Showtime series THE L WORD?  What was the Best Fight Scene? Who Had the Nastiest Breakup?  Showtime viewers now have the opportunity to cast their vote on their favorite moments from the show via mobile phones and have a chance to win great prizes!

From January 23rd through February 13th, Showtime mobile alert subscribers for THE L WORD will have the chance to vote and be entered to win prizes, which include clothing worn by the characters Bette, Shane, Dana and Carmen, and signed Season 2 DVD box sets. The campaign, which is being powered by GoldPocket Wireless’s EMConnect Campaign Manager, is open to all Showtime mobile alert subscribers for THE L WORD (www.sho.com
).

“Fans of THE L WORD are a dedicated group of viewers with a vibrant community. We are excited to continue to extend this community interaction via mobile phones to not only give them a chance to vote on their favorite moments from the show, but also to give them a chance to win one-of-a-kind prizes,” commented Robert Hayes, Senior Vice President, New Media, Showtime Networks Inc.

Leading content owners utilize GoldPocket Wireless’s content management and delivery platform to create, manage, deliver, and sell mobile content.  GoldPocket Wireless’s aggregation platform features a comprehensive network of carrier direct connections and billing integration, enabling content owners to reach virtually every wireless subscriber in the U.S. Content providers have utilized GoldPocket Wireless’s platform to distribute a wide array of premium wireless offerings, ranging from voting and polling to ringtones, wallpapers, and tune-in alerts.

“Showtime has been a great partner with GoldPocket Wireless for some time. We are thrilled to be powering their innovative mobile campaigns,” notes <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Steve Leonard, President of GoldPocket Wireless. “Our campaign management tools, direct carrier connections and billing integration provide the one-on-one seamless communication that Showtime requires to stay in touch with their viewers.”

“The L Word Awards” run from January 23rd through February 13th.

About Showtime:
Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, as well as the multiplex channels SHOWTIME® TOO™, SHOWTIME® SHOWCASE, SHOWTIME EXTREME®, SHOWTIME BEYOND®, SHOWTIME NEXT®, SHOWTIME WOMEN®, SHOWTIME FAMILYZONE® and TMC XTRA. SNI also offers SHOWTIME HD®, THE MOVIE CHANNEL HD™, SHOWTIME ON DEMAND™ and THE MOVIE CHANNEL ON DEMAND™. SNI is also an owner and manager of SUNDANCE CHANNEL, a venture of NBC Universal, Robert Redford and SNI. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME® PPV. Additionally, the advertiser-supported television network SHOWTIME is available in Turkey through a joint venture with UK-based Zone Vision.

About GoldPocket Wireless:
GoldPocket Wireless is the leading provider of mobile content creation, management, and transport solutions to the North American media industry, with the only advanced scalable product suite that allows media companies to manage and deliver all forms of mobile content to any mobile device. GoldPocket Wireless's interactive systems are widely accepted as the industry standard, and the company’s customer list is simply unmatched in North America, including top media companies such as CBS, NBC, CNN, GSN, A&E, History Channel, Sci Fi Channel, and Bravo.

Contact:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Candice Yusim, mPRm for GoldPocket Wireless (323) 933-3399

Stuart Zakim, Showtime Networks, 212-708-1590

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Diversification of mobile phone software standards continuing to increase

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Diversification of mobile phone software standards continuing to increase


Dynetic Mobile Solutions recently completed an analysis of software used on more than 1000 current mobile phone types in 2006.  The results of this analysis showed that the number of different standards to be supported by mobile phones for content delivery is constantly increasing. Since the emergence of the WAP protocol standard in 1999 more than 7 new mobile Internet formats have been introduced to the market such as WML, xHTML MP, Vodafone Partner ML or cHTML. Today more than 16 different major browser products can be found on different phones. Also on the multimedia content front no universal content standard is recognizable. Today’s phones use more than 5 different video standards with approximately 70 different codecs depending on device manufacturer and operating system. The same applies to ringtones and music files with more than 20 different audio standards and hundreds of codecs to be supported.

dynetic's emoveo UAP software suite overcomes these problems by providing a universal mobile media transcoding gateway for any type of content to make the production, management, transcoding and optimized delivery of content easier and more effective for all content owners in the mobile space.

About dynetic
dynetic has created a mobile platform designed to provide the entire mobile business community the technology to transcode any content type to be delivered optimized to any mobile device automatically and on-the-fly. The emoveo UAP™ platform is the only and unmatched complete solution for
<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

§          brand & content owners

§          publishers

§          application & software developers

§          service providers

§          media & marketing organizations

§          web-site & e-commerce companies

§          and mobile network operators

The platform is used to develop, produce, manage, operate, test, bill, transcode and deliver their mobile content applications optimized across more than 2,500 mobile devices seamlessly and instantaneously.

emoveo UAP™ is connected to more than 40 operators (Vodafone, T-Mobile, Telia, Cingular, Sprint and others) throughout Europe, North America and Asia. It is being used by more than 70 business customers and major brands such as eBay International, T-Mobile International and RTL Television Group who rely on emoveo UAP™ as their only solution to deliver mobile content and applications to more than 20 million consumers every month. emoveo UAP™ improves the quality and richness of mobile content applications and services for the provider and reduce production, development, testing and maintenance costs by more than 70 %.

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THE WEATHER CHANNEL® INTERACTIVE DEBUTS FIRST “CLICKABLE” MOBILE WEB AD CAMPAIGN

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THE WEATHER CHANNEL® INTERACTIVE DEBUTS FIRST “CLICKABLE” MOBILE WEB AD CAMPAIGN

Aruba Tourism Campaign Developed by Fitzgerald+CO to Launch February 6th; Ads Enable Direct Interaction Between Consumer and Advertiser with “Click to Call”

ATLANTA – February 6, 2006, The Weather Channel Interactive (TWCI) today announced that its mobile group will be launching its first “clickable” mobile ad campaign.  The ads for Aruba Tourism, developed by Atlanta-based Fitzgerald+CO, will appear on The Weather Channel Mobile Internet pages and will feature a banner style ad that when clicked redirects users to an interactive information page.  The campaign kicks off as the emergence of new mobile technology and content coupled with higher speed networks make the mobile Web experience more compelling and increasingly more popular.

The new campaign marks the first interactive mobile ads for TWCI, a longtime leader in technological innovations for advertisers.  From the information page of the ad, users can click an 800 number which will then initiate a call to the Aruba Tourism information center.  The new ad leverages new technology developed by Third Screen Media and its MADX Publisher solution.

“The advances in mobile technology are answering consumer’s desire for control.  They want the ability to access information whenever and wherever they desire, says Liz Daney, chief media officer at Fitzgerald+CO.  “By aligning the Aruba brand with mobile weather content, we are immediately showcasing the island as a destination in stark contrast to the dreary, cold weather here in the states in February.  And the technology allows consumers to directly access the means to book a trip: relevant, accessible, and measurable all in one.”

“The new Aruba mobile Web campaign is a great example of an agency and client embracing the latest in technology,” said Paul Iaffaldano, executive vice president and general manager, The Weather Channel Media Solutions.  “This product is a part of our continuing commitment to deliver impressions to advertisers in an innovative way while delivering a great experience for the consumer.”

The new mobile advertising product from TWCI and all future TWCI mobile campaigns adhere to the Mobile Marketing Association’s newly released standards for mobile ads.  TWCI participated in the creation of the standards and continues to work with the MMA to encourage industry-wide adoption.

About The Weather Channel Interactive

The Weather Channel Interactive is the leading provider of broadband and wireless weather products including weather.com, Desktop Weather by The Weather Channel, and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 locations worldwide.  weather.com reaches more than 25 million unique users each month, is the most popular source of online weather, news and information and is the most trusted source of online weather information according to  Nielsen//NetRatings.  The Weather Channel Interactive also provides consumers with unique and customizable products such as Desktop Weather and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video. 

About Fitzgerald+CO

Celebrating its 22rd anniversary in 2005, Fitzgerald+CO (www.fitzco.com) is one of the leading brand-building agencies in the Southeast, with over $200 million in billings.  Part of the Interpublic Group of Companies (NYSE: IPG), the agency specializes in advertising, media, brand development and public relations.  Fitzgerald+CO’s client partners include AFLAC, AmSouth, Aruba, Coca-Cola USA, Durex, Georgia Lottery, Georgia Power, QUIKRETE, Raymond James, Southern Company, UPS, Black and Decker, and GMAC Insurance.

 

Contact:

For The Weather Channel:
David Blumenthal
770-226-2611
[email protected]


For Fitzgerald+CO:
Ellen Bookman
770-971-9675
[email protected]

 

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NEW MOTION, INC. & AVP PRO BEACH VOLLEYBALL TOUR ANNOUNCE MARKETING AND CONTENT SPONSORSHIP AGREEMENT

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NEW MOTION, INC. & AVP PRO BEACH VOLLEYBALL TOUR ANNOUNCE MARKETING AND CONTENT SPONSORSHIP AGREEMENT

Agreement Makes New Motion’s MobileSidwalkTM The Official Mobile Marketing Partner & Content Provider For Tour

LOS ANGELES –
New Motion, Inc., the operator of MobileSidewalkTM, an innovative consumer Internet portal for cell phone content, and AVP Pro Beach Volleyball Tour, Inc., a wholly owned subsidiary of AVP, Inc. (OTC: AVPI.OB), a lifestyle sports entertainment company focused on professional beach volleyball, are pleased to announced a new, multi-year, multi-faceted sponsorship agreement that makes MobileSidewalk the official sponsor of the AVP Tour. 

The AVP Tour is AVP’s national touring series featuring more than 150 of the nation’s top male and female professional beach volleyball players.  New Motion and its consumer portal, MobileSidewalk, is one of the fastest growing mobile entertainment and marketing companies in the US.

As part of the deal, MobileSidewalk will be the primary provider of an official mobile fan club for AVP and its Tour, with a sophisticated mix of mobile entertainment products, news, interactive features, on-site promotions and television tie-ins, including:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

  • Live TV Promotions and Fan Interaction – Using mobile phones, fans will be able to interact live with each AVP broadcast by voting on such topics as their favorite players, “You Make the Call” and favorite player highlights by.  Results are posted on air.
  • Live Fan Voting – In addition to on-air fan voting, fans will be able to vote on-site at each of the AVP tournament events during competitions.
  • On-Site Marketing – Including booths, flyers, and interacting with fans during AVP tournaments.
  • Ticket & Product Sales – Text alerts about tournament locations, air times, and where and how to buy tickets to AVP events.
  • Video Highlights – Members of the mobile fan club will have access to exclusive video clips of game highlights, interviews and news coverage of the AVP Tour.
  • Tour & Player Stats – A library of data on game, player and tour stats, updated live and accessible via both SMS and WAP.
  • Games – Suite of games including a weekly mobile AVP Fantasy League, volleyball trivia games, and other mobile games to be announced.
  • Text & Message Alerts – Updates on injury reports, breaking news, tournament information and more.
  • Ring Tones / Voice Blasts / True Tones – Including voice messages from players, sounds of the game, birthday greetings, ring backs, and exclusive player content.
  • Wallpapers – Featuring players, logos, and game shots.
“We are extremely excited to have MobileSidewalkTM as part of our new media marketing mix,” said Leonard Armato, chief executive officer and tour commissioner.  “New Motion’s innovative mobile entertainment platform fits perfectly with the energy and excitement of AVP events and caters to our forward thinking and progressive fan base.  New Motion and AVP are both consistently looking to break new ground in leveraging the potential of the cell phone and other new media technologies to reach and serve our fans.  We look forward to growing together in the future.

Scott Walker, chief executive officer of New Motion, said, “AVP is a perfect match for MobileSidewalk’s consumer-friendly services.  Our content is feature-rich, diverse, and customized for AVP fans, and MobileSidewalk’s platform is extremely user friendly.  As AVP’s exclusive mobile marketing partner and content provider, we look forward to being part of the rapid growth of this exciting and competitive sport.”

About New Motion, Inc. & MobileSidewalk™
MobileSidewalk™ is a direct-to-consumer company, dedicated to realizing the full potential of cell phones as an entertainment, educational, promotional, marketing and branding medium.  MobileSidewalk includes sports, entertainment, games, fan clubs and lifestyle content, thousands of ringtones and wallpapers, and exclusive promotions and licenses.  A rich interactive experience is assured with MobileSidewalk’s state-of-the-art applications, including SMS, WAP, Java, BREW and video.  Consumer groups are reached with interest-specific campaigns via the Internet, print ads, radio and other methodologies.  Ordering and downloading content is easy and fast, and billing is handled through the cell phone carrier.  Launched in June 2005, MobileSidewalk is owned and operated by Irvine, California-based New Motion, Inc., one of the fastest growing mobile entertainment and marketing companies in the United States.  For more information, please visit www.mobilesidewalk.com
or www.newmotioninc.com.

About the AVP Pro Beach Volleyball Tour, Inc.
AVP Pro Beach Volleyball Tour, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide.  AVP operates the industry's most prominent national touring series, the AVP Pro Beach Volleyball Tour, which was organized in 1983.  Featuring more than 150 of the top American men and women competitors in the sport, AVP staged 14 events throughout the United States in 2005.   In 2004, AVP athletes successfully represented the United States during the Olympics in Athens, Greece, winning gold and bronze medals, the first medals won by U.S. women in professional beach volleyball.  For more information, please visit www.avp.com.

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SEE IT ON “CSI: NY”…HEAR IT ON YOUR PERSONAL CELL PHONE MINUTES LATER

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SEE IT ON “CSI: NY”…HEAR IT ON YOUR PERSONAL
CELL PHONE MINUTES LATER

CBS JOINS FORCES WITH CAPITOL RECORDS FOR UNPRECEDENTED WIRELESS CAMPAIGN LINKING NETWORK TV, MUSIC AND PERSONAL CELL PHONES

In An Exclusive Realtone Format Launch, A Ring Tone From Grammy Award-Winning Band Coldplay Will Be Embedded Into An Upcoming Episode Of “CSI: NY,” And A Ring Tone From Their Song Will Be Offered To Viewers For Download Moments Later

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In an unprecedented agreement that links the worlds of network television, music and wireless communications, a ring tone featuring a single from the Grammy Award-winning band Coldplay will be woven into an upcoming episode of one of CBS’s top dramas, and a ring tone from their song will be offered to viewers for download moments after the scene is broadcast.

As part of the cross promotional agreement between CBS and Capitol Records, a ring tone of Coldplay’s “Talk,” the second single from the double platinum album “X&Y,” will be embedded into the content of CSI: NY episode to be broadcast Wednesday, November 30.  In the episode, CSI: NY’s Danny Messer (series star Carmine Giovinazzo) is investigating a case when his cell phone rings to the tune of “Talk.”  In addition, the song will also be used as a musical score in a scene later in the broadcast.

Following the scene, CBS will run promotional messages during the broadcast of the episode alerting viewers as to how they can purchase and download a ring tone in Realtone format from “Talk” onto their personal cell phones.  The Realtone version will be available exclusively for one week through most major wireless carriers by sending the text message (“Talk”) to a specific number provided by CBS.  After this exclusive one week window, the ring tone will be widely available including on CBS.com.

CSI: NY is a one-hour drama series about forensic investigators who use high-tech science to follow the evidence and solve crimes in the Big Apple.  The series stars Gary Sinise, Melina Kanakaredes, Carmine Giovinazzo, Eddie Cahill, Anna Belknap and Hill Harper. Executive producers are Jerry Bruckheimer, Anthony E. Zuiker, Jonathan Littman, Carole Mendelsohn, Ann Donahue, Danny Cannon, Andrew Lipsitz and Pam Veasey.  CSI: NY airs Wednesdays at 10:00PM ET/PT.

Coldplay’s “X&Y” debuted at #1 in 32 countries upon its release in June and has since sold 2.3 million copies in the U.S. “A Rush of Blood to the Head,” the band’s sophomore album, was recently certified quadruple Platinum in the U.S.  The band has won four Grammy Awards and sold upwards of 28 million albums worldwide in total to date.  Hailing from England, Coldplay features Chris Martin on vocals and piano, Jon Buckland on guitar, Guy Barryman on bass, and Will Champion on drums. 

The Realtone format is a ring tone based on the master recording of a song which includes the lyrics.

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Kameleon Technologies Launches Innovative MobiPoint® Technology at 3GSM, Barcelona February 13-16.

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Kameleon Technologies Launches Innovative MobiPoint® Technology at 3GSM, Barcelona February 13-16.
 


February 6, 2006-
Now, on-the-go Bluetooth mobile phone users can connect directly to specific rich multimedia content on the web with just one click at a Kameleon MobiPoint® . Each battery-powered MobiPoint® on a billboard, city monument, retail store or other point in the environment emits a unique signature related to its location that automatically tells the mobile user’s handset where to go on the web for specific updateable information.

MobiPoint® Technology is now in the process of test deployment in Europe and the United States, initially in association with advertisers and out of home media companies for use at locations such as bus shelters, street furniture, kiosks, airports, commuter rail cars and platforms, and other special locations in various cities.

With just one click, the Bluetooth-enabled mobile user can get enhanced product information, promos, and other content when and where he's near the point of sale, offering advertisers and brands a unique, patented new way to reach consumers, and add incentive to purchase.

A non-offensive “pull technology,” a MobiPoint® is activated when the mobile user clicks the Kameleon Application on his handset, electing to get content. The mobile customer can download the Kameleon Application as easy as getting a ring tone. Once installed, the Application becomes the users’ passport to MobiPoint® info, offers, and brand-sponsored goodies.

Kameleon’s MobiPoint® technology is designed to reach the on-the-go business crowd and young consumers who are hip to new mobile technologies, appealing to these markets via their use of hi-tech Bluetooth-enabled mobiles, and their nature as early adopters, seeking out and enjoying new ways of interacting with Brands and the environment.

MobiPoints® advertisers reach these early adopters in an interactive, fun way; and, at the same time, enhance brand awareness and offer purchase incentives at, or closer to, the point of sale.

A Kameleon MobiPoint® attached to a bus shelter billboard promoting a concert event let's the consumer learn more about the artists, download a music video, and even purchase concert tickets. All with just one click.

A Kameleon MobiPoint® fixed to a theater marquee let's the consumer learn more about the film, see how many seats are available for the next show, and get a voucher for a free Coke when purchasing a ticket!

Kameleon MobiPoints® found throughout a retail environment attract consumers to special features, provide fashion and beauty tips, and offer accessory ideas.

Product shelves in the supermarket that are enhanced with Kameleon MobiPoints® let customers get interactive product information, coupons, etc.

A Point of Sale Display enhanced with a Kameleon MobiPoint® offers more than just static purchase motivation, bringing the brand to life, featuring the aura of the brand as well as the product.

Kameleon MobiPoints® wake up the static world of out-of-home media, creating interactive networks for advertisers and brands, appealing in a fresh new way to consumers.

If this all sounds like magic or an advertiser's dream come true...it's actually both.

MobiPoint® magic is based on Bluetooth technology, recognized as the world standard of electronic connectivity, sending out a radio signal thirty feet in diameter from a patented Kameleon MobiPoint® strategically placed in the environment (e.g. attached to a bus shelter billboard) that connects the mobile user directly to the information being offered.

Easy to install, indoors or outdoors, battery-powered MobiPoints® are easy to install, require no wiring, and last for two years without maintenance.

Kameleon MobiPoints® offer not only a unique new way to reach customers at or near the point of purchase, but also a way to track impressions and usage. The "clicks" made by the mobile user can be tracked and audited to build user profiles and judge the efficacy and appeal of any particular mobile campaign created on a location-by-location basis. In addition campaigns are easy to modify and update with Kameleon's easy to use back-end software.

Kameleon Technologies is a Paris based/Cambridge-linked technology company incorporated in 2002 to develop products and services related to Bluetooth mobile applications.

For more information on this release, please contact:
Patrick Nagle
KAMELEON MOBILE TECHNOLOGIES
www.kameleon-media.com

331 56 88 19 25
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

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