Member Press Release | Page 69 | MMA Global

Member Press Release



VIDIATOR SUCCESSFULLY DELIVERS WORLD CUP ACTION DIRECTLY TO MOBILE PHONES

First Ever Mobile TV Broadcasting of World Cup Games Embraced by Mobile Consumers

BELLEVUE, Wash — July 6, 2006 — Vidiator®, a leading provider of mobile multimedia solutions, today announced that it has been successfully delivering mobile video (live and on-demand) of the exciting action of the 2006 FIFA World Cup in Germany to subscribers of the 3 Group of carriers on its UMTS network. 3 Group, the global leader in the 3G arena, has operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Sweden and the UK.

3 subscribers accessing mobile video of the 2006 World Cup has been powered by Vidiator’s award-winning mobile video and audio streaming and live and offline encoding technology.  Vidiator’s technology provides mobile operators with the tools they need to create advanced wireless multimedia services like mobile TV and video.  Vidiator has enabled 3 to provide its subscribers who are fans of the World Cup to view on their mobile handsets:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

·          Live matches

·          Video highlights of every match

·          On-demand replays

“Even before the World Cup has concluded, Vidiator is clearly one of the winners of the most watched sporting event in the world,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Connie Wong, CEO, Vidiator.  “Our mobile TV technology allows 3 subscribers to get their World Cup fix anytime, anywhere. For the first time ever, wireless subscribers can view World Cup action wherever they go.”

Earlier this year at the 3GSM World Congress in Barcelona, Vidiator launched its award-winning suite of mobile solutions built on the Xenon™ Mobile Multimedia Delivery Platform.  The suite of products – Xenon™ Streamer, Xenon™ Encoder, Xenon™ Live Encoder and Xenon™ Transcoder – provide mobile operators with the tools they need to create advanced wireless multimedia services like mobile TV and video.

The finals tournament of the 2006 World Cup began on  June 9, 2006 and is scheduled to end on July 9, 2006 with the World Cup Final played in Berlin between France and Italy to determine the World Cup champion.  The World Cup was first televised in 1954 and is now the most widely-viewed and followed sporting event in the world, exceeding even the Olympic Games. The cumulative audience for World Cup 2002 — summing over all matches — is estimated to be 28.8 billion with 1.1 billion individuals watching the final match.

According to a recent In-Stat report, mobile television is set for massive growth as subscribers worldwide will reach 102 million as broadcast continues to be the preferred method of accessing mobile video for most people. Asia-Pacific will lead the way with 95.1 million anticipated subscribers by 2011, followed by Europe with 68.7 million subscribers and The Americas with 9.1 million.

About Vidiator
Vidiator is a leading provider of mobile TV, video, audio and 3D messaging technology for the delivery of live and on-demand TV, radio and 3G multimedia content to mobile devices.   Since 2002, Vidiator has pioneered mobile multimedia technology research and development, specializing in streaming, encoding, transcoding, 3D messaging and mobile TV solutions. Operating with a multi-national team of industry leaders in the mobile, Internet and media arenas, Vidiator develops applications that leverage the company's patented streaming, transcoding and 3D technologies. The company's end-to-end content management, subscription and hosting services allow for the global publishing and distribution of mobile content. Vidiator's multimedia content delivery platforms are deployed throughout the mobile marketplace in 20 countries and on four continents. Vidiator has offices in Bellevue, Wash. (headquarters), London, Hong Kong and Seoul, Korea. For more information, see www.vidiator.com.

Vidiator Contact:
Jared Nieuwenhuis
Vidiator®
Director, Marketing Communications
425.278.1309
[email protected]



ONSE TELECOM SELECTS VIDIATOR’S MOBILE VIDEO ASP PLATFORM

Agreement Marks First Ever Mobile Video ASP Platform Deployment in Asia

COMMUNICASIA 2006, SINGAPORE— June 20, 2006 — Vidiator®, a leading provider of mobile multimedia solutions, today announced that it has been selected by Korea’s ONSE Telecom to provide its mobile video ASP platform for ONSE’s mobile content portal, So1, with  mobile video content services.  The ASP platform is based on Vidiator’s Xenon™ product suite and will include VOD (video on demand), live streaming of audio and video, video and audio ringtones, and wallpapers.  The service is expected to launch in July 2006.

So1 is the first open-based mobile Internet service
portal in Korea. The service is independent from all Korean mobile operators so that any user of any mobile operator can receive the service. Additionally, as a global publisher and distributor of mobile multimedia entertainment products with exclusive distribution rights to several worldwide brands, Vidiator will also be supplying ONSE Telecom with premium mobile content.

With our mobile multimedia ASP platform, a mobile operator or an open mobile portal provider like ONSE Telecom can quickly and flawlessly launch their mobile video content services with no deployment risk and lowered startup costs,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Connie Wong, CEO, Vidiator.  “ONSE’s selection of Vidiator to provide the foundation and delivery of its mobile video services is another strong validation for the reliability and advanced capabilities of our Xenon™ product suite and ASP platform.”  

ONSE Telecom is a full service Korean fixed-line telecom company providing domestic and international long distance, data services for broadband, IPLC, Frame Relay and ATM, Internet services for ISP, portals, IDC and e-commerce, and other value-added services for corporate and private consumers. The company operates one of Korea's largest ISP's, Shinbiro, and introduced broadband service in 2000. ONSE Telecom has numerous local and international licenses and dual redundant backbone networks supported by multiple core switches, each operating independently with 25 nodes for Internet services and 14 nodes for domestic ATM, providing complete coverage of Korea. In addition to their existing fixed-line operation, ONSE recently launched its open mobile portal, So1, in June 2005 offering consumers images, ringtones and wallpapers for their mobile handset.

“Vidiator’s superior mobile video ASP platform allows us to offer consumers the highest quality mobile video experience in the marketplace today through our So1 mobile portal,” said Myungsoo Kim, Director of Mobile Business Development, ONSE Telecom. “We are thrilled to have a strategic partnership with a technology leader like Vidiator and believe they will be instrumental in the success of our So1 mobile portal.”

Vidiator provides award-winning mobile solutions built on the Xenon™ Mobile Multimedia Delivery Platform.  The suite of products – Xenon™ Streamer, Xenon™ Encoder, Xenon™ Live Encoder and Xenon™ Transcoder – provide mobile operators, content providers and handset manufacturers the tools they need to create advanced wireless multimedia services like mobile TV and video, mobile music and mobile advertising.  Xenon™ Mobile Delivery Platform products have been selected by major operators around the world to deliver carrier-grade solution to any device over any network.

About Vidiator
Vidiator is a leading provider of mobile TV, video, audio and 3D messaging technology for the delivery of live and on-demand TV, radio and 3G multimedia content to mobile devices.   Since 2002, Vidiator has pioneered mobile multimedia technology research and development, specializing in streaming, encoding, transcoding, 3D messaging and mobile TV solutions. Operating with a multi-national team of industry leaders in the mobile, Internet and media arenas, Vidiator develops applications that leverage the company's patented streaming, transcoding and 3D technologies. The company's end-to-end content management, subscription and hosting services allow for the global publishing and distribution of mobile content. Vidiator's multimedia content delivery platforms are deployed throughout the mobile marketplace in 20 countries and on four continents. Vidiator has offices in Bellevue, Wash. (headquarters), London, Hong Kong and Seoul, Korea. For more information, see www.vidiator.com.

Vidiator Contact
:
Jared Nieuwenhuis
Vidiator®
Director, Marketing Communications
425.278.1309
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />



NeoMedia Brews Up Mobile Couponing Beer Deal for FIFA World Cup Fans

FORT MYERS, Fla., June 21, 2006 – Gavitec AG - mobile digit, a NeoMedia Technologies, Inc. (OTC BB: NEOM) company, in cooperation with its FunkTicket AG partner, has brewed up a mobile couponing beer deal for fans attending FIFA World Cup games taking place now in Kaiserslautern, Germany.

To participate, fans call a hotline or send a text message (SMS) with their name and the catchphrase "Bewegungsmelder Bier." They then receive a money-off coupon in the form of a smartcode on their mobile phone, which they take to the beer stand at the World Cup soccer stadium.  The smartcode displayed on the screen of the cellphone is then scanned by Gavitec's EXIO scanner, which instantly prints a coupon which can be redeemed to save €2 (approximately $2.60) off the price of a Bitburger beer, drawn from the tap of Germany’s second biggest brewery.

NeoMedia’s Gavitec AG developed the hardware scanners to enable the innovative FIFA World Cup mobile couponing program for fans with partners including FunkTicket, Bitburger beer, handypoints.de, and Pavillion.

“This sort of innovative offer takes couponing to new levels of sophistication and immediacy” said Martin Copus, head of NeoMedia Mobile and COO of the parent company. “Gavitec’s EXIO retail scanner enables mobile couponing, ticketing and payment solutions that really move the marketing ball forward”. The mobile couponing program will continue through the end of the World Cup games in Kaiserslautern.

About Gavitec AG – mobile digit
Gavitec AG - mobile digit, a NeoMedia Technologies company (OTC BB: NEOM), is a leader in technology provision for code-reading systems and software for mobile applications. Founded in 1997, Gavitec offers its clients standardized or individual solutions in the areas of mobile marketing, mobile ticketing, mobile couponing and mobile payment systems. Gavitec has received the Ericsson Mobile Application Award (the "Oscar" of the mobile industry) and two technology awards from the U.K.’s Royal Television Society, in combination with Hewlett-Packard and the British Broadcasting Corporation (BBC). Serving a pan-European and, increasingly, a worldwide customer base, Gavitec has a wide range of well known customers and partners including Vodafone, Nokia, Unisys, Turkcell, McDonald's and SkiData.  For more information about Gavitec, please visit www.gavitec.com
.

About Funkticket AG
FunkTicket AG (www.funkticket.de) is a subsidiary of REA Systeme GmbH, a leading German specialist in cashless payment systems.  The company FunkTicket specializes in planning and handling of innovative solutions on the basis of up-to-date mobile phone technologies.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, management experience and expertise.  Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web PaperClick® technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. All NeoMedia Mobile companies benefit from NeoMedia’s 27 wireless patents, and the new group is comprised of 160 of the most experienced mobile marketing talent in the world. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue – and anywhere.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

Trademarks are properties of their respective owners.

Press Contacts:
Martin Copus
NeoMedia Technologies, Inc.
+(239)-246-9889 or +44 7766 801818
[email protected]   

David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]
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NeoMedia Signs PaperClick Marketing Agreement with China Company, Holds Exploratory Meetings with Asian Telecommunications Companies

FORT MYERS, Fla., and BEIJING, June 15, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM), an innovator in market-driven technologies, said today that it has signed a marketing agreement with a China-based company to introduce and market its patented PaperClick® (www.PaperClick.com) direct-to-Web technology there. 

Chuck Jensen, president and CEO of NeoMedia Technologies, said an agreement was signed with Beijing Sino-U.S. Jinche Yingyang Auto Technological Services Ltd. of Beijing. NeoMedia officials, including Kevin Hunter, the company’s chief scientist and co-creator of PaperClick technology, took part in exploratory meetings with leading China telecommunication companies last week, where he explained and demonstrated PaperClick technology and prototype products designed for the consumer market.

“Asia is the recognized leader in adopting the Mobile Internet as an everyday way of doing business,” said Mr. Hunter, who developed or co-developed many of NeoMedia’s 27 patents.  “Camera cell phones and PDA’s are omnipresent in China, clearly demonstrating how the country has embraced handheld-based mobile applications as part and parcel of everyday life for consumers and business alike.  Mr. Hunter noted that, according to the 2006 edition of the Netsize Guide,
China leads the world in mobile subscribers – 335 million in 2005 -- with the U.S. next with 194 million.  Further, he said, the penetration rate for mobile subscribers in China for 2005 was only 26% as compared with 65% in the U.S.

NeoMedia’s PaperClick technology provides the means for consumer-oriented companies and enterprise organizations to link their products and services directly to specific relevant Web pages on the Mobile Internet, to be available anytime and anywhere. Users of PaperClick-enabled camera cell phones or PDA’s, such as Smartphone™ or Palm®, can click on barcodes with their handset’s camera, or enter a brand name, keyword or UPC digits in the Go-Window™ text bar to access multimedia information, request/receive coupons, tickets, samples, advertising and more, via the Mobile Internet.

Martin Copus, NeoMedia’s COO and head of its mobile business unit, agreed that accessing the Mobile Internet with cell phones and other handheld devices “is very well developed in Asia – far more so than the rest of the world.  <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

“China has the world’s largest cell phone market, with about one-fifth of the world’s cell phones and a million new subscribers coming on every month,” he said.  “NeoMedia is very excited about entering this vast and growing market with Jinche, with whom we are now working to find other partners who will bring PaperClick and other NeoMedia Mobile products to China, helping jump-start mobile marketing in his vast and growing marketplace for cell phone use.”

Mr. Jensen said Beijing Sino-U.S. Jinche will also help bring PaperClick to China’s special administrative regions of Hong Kong and Macau, together with Taiwan (R.O.C.). 

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web PaperClick® technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

The PaperClick suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the PaperClick (www.PaperClick.com) platform, PaperClick for Camera Phones™ and the PaperClick Mobile GoWindow™ and CodeWindow™, all of which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile web.

NeoMedia’s recently acquired companies and offerings include 12snap AG (www.12snap.com), a Munich, Germany-based award-winning leader in mobile marketing and entertainment applications; Mobot, Inc. (www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, UK-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.Gavitec.com), a
Würselen, Germany-based leading provider of mobile technology and marketing solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

Trademarks are properties of their respective owners.

Press Contacts: 
Martin Copus                            
NeoMedia Technologies, Inc.                  
+(239) 337-3434           
[email protected]

David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]



Mobilitec Unveils International Research Project To Understand How Teens Use Mobile Content

First Results Show Teens Around the World Want Service Providers to Market to Them

SAN MATEO, CA – June 26, 2006 – Mobilitec, a global provider of software that lets mobile service providers offer content to their subscribers, today unveiled its new global research project – The Lab at Mobilitec – and findings from the first assignment. The Lab consists of a group of 11 teens from around the world who complete a monthly task using their mobile phones. The key findings reveal the teens’ behaviors, preferences and demands regarding downloading content to their mobile phones.

Each month the participants find, access, use and pay for different types of mobile content. Mobilitec asks them to provide feedback and rate their experiences at every stage of the process. Teens represent the majority of mobile content consumers and this research provides a forum for them to voice their experiences, opinions and suggestions to the mobile industry. Mobilitec compiles and analyzes the feedback and translates the results into knowledge that can help the company deliver a competitive advantage to its customers and partners.

Margaret Norton, President and CEO of Mobilitec commented, “We were surprised to learn that the teens wanted to be marketed to as part of the mobile experience.  The Internet generation not only expects but wants to be reached with advertising and special offers that are personal and relevant to them.”

Key Findings
In their first assignment, Mobilitec asked The Lab members to use their phone to download four mobile games: two specific games (JAMDAT Bowling, PacMan or Tetris) and two games of their choice.

Internet Sets the Standard
The Lab members used the Internet as their benchmark for a good mobile experience. They expected the ease, speed, graphics, sound and marketing that they get on the Internet. They were frustrated when downloading a game took over 10 seconds or the graphics weren’t as good as a computer.

Teens Have Persistence and Patience
All the teens experienced some challenges in finding, downloading or playing games but they expected a learning curve and had the confidence to continue until they figured it out. Three teens had to call customer service to get help; two could not find the games on their phones after purchasing them, and one had to wait five days for an email response. But when it came to rating the overall experience, the average rating was 3 out of 5 or “good”.

Brands Rule
The teens were surprised that there weren’t more games that tied into the brands they recognize.  They were looking for television and movie tie-ins as well as games they had played on their computers or game consoles.  This finding suggests the importance of mobile operators visibly and aggressively marketing branded content.

Make Me Want to Buy
Growing up as the Internet generation, 100% of The Lab members expected to be marketed to on their phones, just as they are on the Internet, TV and other media. They anticipated advertising or special offers. They wanted email and SMS telling them about new games, good deals and ways to rate and share games they liked with other teens.

The Games Aren’t Half Bad…Short And Sweet
Most of The Lab members enjoyed the games they bought. And most named other games they would like to buy. They all felt the price, $2 in India to $7 in Europe and the US, was too high for length and quality of the games. Many requested more color and better graphics.

June Bower, Vice President of Marketing for Mobilitec, explained the value of the findings. “First, network operators and content providers need to ask themselves how teens decide to buy games,” said Bower. “The teen demographic is hugely brand aware. The teens are looking for brands they know from movies, TV and games they play on their PC or game console. Teens judge quality and relevance through brands. The teens didn’t know how to make a decision on what to buy when they were presented with a long list of games that were completely unfamiliar to them.”

“Delivery is also a key issue,” said Norton. “Mobile operators need to offer content that is easy to access and quick and reliable to download. That’s why we want to keep our customers at the leading edge of content development and delivery.”

About The Lab at Mobilitec
Mobilitec established The Lab in the spring of 2006 to help increase understanding about how teenagers and young adults use mobile content. The team has 11 members, ages 13-17, from around the world. They are all using their existing mobile service and phone. The team is given a monthly assignment – for example, downloading games – and then they are asked about their experience.   See monthly results, meet The Lab members and get member quotes at www.mobilitec.com/thelab.

About Mobilitec
Mobilitec is a leader in software for mobile operators. Using Mobilitec’s content platform, operators sell integrated mobile content including ringtones, games, music, videos and TV. Through a single platform that supports all media types, Mobilitec speeds content management, expands merchandising and ensures delivery-thus helping operators maximize content revenue while increasing operational efficiencies. Operators worldwide rely on Mobilitec to serve over 300 million subscribers. Mobilitec is a privately held company headquartered in California with sales and support offices worldwide. For more information visit www.mobilitec.com

FOR IMMEDIATE RELEASE
Asia/U.S.
Lisa Kelaita: [email protected]
Richard Tso: [email protected]
New Venture Communications
Phone: +1 (650) 343-2735

Europe, Middle East, Africa
Jorge Alday: [email protected]
Tel: +44 (0) 7876 505 126<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /> 

 

ELLE Magazine and NeoMedia Fuse Fashion and Mobile Technology for Shoppers

Mobot Technology Turns Readers into Online Buyers

NEW YORK and FORT MYERS, Fla. – June 26, 2006 -- ELLE Magazine and Mobot, Inc., a NeoMedia Technologies, Inc. (OLTC BB: NEOM) company, will exclusively introduce the next generation of interaction between magazine, the mobile phone and the Internet in the October, November and December 2006 issues, making shopping “to do” lists a thing of the past.

The launch of ELLE’s Wireless Wish List will give readers the chance to create their own online shopping experience taken from products advertised within the pages of ELLE.  By selecting a desired item within any ad in ELLE, a reader simply takes a photograph of the ad or texts the brand name to EWISH and instantly receives a reply inviting them to log on to their own personal Wireless Wish List at www.elle.com/ewish.

Finally, by entering their personal mobile phone number, ELLE readers who visit the site will have access to their personal Wish List featuring all the ads they have selected. Their personal Web page will give them information on where to find the nearest retailer for the items they have selected, where they can shop online as well as inside information on sales, discounts and special events.  The Wish List program gives ELLE readers an instant way to act on style and fashion decisions using the device they carry constantly—their mobile phone.

As an added incentive in the October 2006 issue of ELLE, any reader who submits an entry in to their wish list will automatically be entered in to Wireless Wish List Sweepstake with a chance to win a $2,500 gift card to purchase any or all of their wish list items.

The partnership is a category exclusive with Mobot, the leader in mobile visual search technology, and capitalizes on the massive boom in camera phone and text technology. According to a recent Cingular research survey, more than 42% of women in the U.S. in 2006 carry camera phones—more than double the number in 2005.

Kevin Wells, vice president of Mobot said, “Through this unique partnership ELLE readers will have immediate access to detailed information on their favorite products.  A partnership between Mobot and the powerhouse ELLE brand will begin to change the way that consumers and brands use magazines, the mobile phone and the internet to purchase and market luxury goods.”

Martin Copus, head of NeoMedia Mobile and chief operating officer of its parent company, saluted ELLE for “taking the lead in using Mobot’s new visual matching technology.”   He added, “ELLE and Mobot are taking print advertising to a whole new level of measurable interactivity.”

Carol Smith, ELLE senior VP/group publisher said, “The ELLE reader doesn’t make a move without her mobile phone, and she shops the pages of the magazine on the run.  With our Wireless Wish List service, mobile technology instantly assembles her fall picks wherever she is.  When she’s ready to purchase or wants to forward her list to friends and family, the where-to-buy information is already assembled.  What could be better? When the Mobot team brought this technology to us, we realized immediately that it was the perfect fit for the tech-savvy ELLE reader, and a valuable new platform for ELLE advertisers to further connect with her. 

Smith added, “While there’s a lot that we still don’t know about integrating mobile technology with magazine brands.  I know that ELLE was meant to lead the way here in the U.S.   Our international editions have been experimenting with mobile services for some time now and I’m glad that we’re finally able to jump in here at home.”

About ELLE Magazine
ELLE
is the largest fashion magazine in the world, with 39 editions on five continents. ELLE is accessible online at elle.com.  It is also the foundation of numerous brand extensions, including ELLE Decor (22 editions), ELLE Cuisine (five editions), ELLE Accessories (six editions), ELLE.com (20 websites), and licensed products, including books, footwear, eyewear, and other fashion accessories. Last year, ELLE-branded products generated $1 billion in retail sales worldwide. The U.S. edition reaches an audience of 4.9 million readers, who find in ELLE style and substance with an independent point of view.

About Mobot
Mobot, a NeoMedia Technologies company (OTC BB: NEOM, www.neom.com), is a leader in visual search and recognition technology, helping companies make their marketing efforts more innovative and effective. Launched in 2004, Mobot gives marketers, content providers and carriers the tools to make it easy for any consumer with a mobile device to interact with their environment and thus cultivate a rewarding relationship. Mobot campaigns require no changes to existing visual media and work seamlessly with all wireless carriers. Mobot's visual search technology connects mobile consumers with international brands, such as L'Oréal, Samsung and Saturn; major media companies including ELLEgirl, VIBE and JANE magazines; and leading music labels including WEA (Warner Music Group's U.S. sales and retail marketing company). For more information about Mobot, please visit www.mobot.com.

Contacts:
Courtney McCraw
Freud Communications
T: (212) 582 9795
E: [email protected]

Meryl Franzman/Erika McCarthy
Mobot
T:  617.739.1769 or 617.269.3677
E:  [email protected] or [email protected]

David A. Kaminer
NeoMedia Technologies, Inc.
T:  (914) 684-1934
E:  [email protected]

Freud Communications
152 WEST 57th STREET                                                  
NEW YORK, NEW YORK 10019
PHONE: 212-582-9795
FAX: 212-582-9783

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NeoMedia’s qode to Lead Direct-to-Web Connectivity Worldwide



FORT MYERS, Fla., June 28, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM),
an innovator in market-driven technologies, today announced that its patented direct-to-Web technology – already the most sophisticated platform of its kind –  has been further enhanced and rebranded to qode®.

qode®
, which evolved from NeoMedia’s core PaperClick® technology, is a suite of applications and customizable mobile marketing solutions that link consumers directly to desired pages on the mobile Web.  This patented technology turns brand names, barcodes and smartcodes into hyperlinks to the Mobile Internet; simply by scanning a code with a cell phone (or PDA) camera or entering keywords or barcodes in a search-style window, consumers bypass long URLs, search engines or difficult-to-navigate phone menus.  qode links mobile users quickly and directly to advertising, mobile commerce, polling, promotions (such as rebates, contests and coupons) and numerous other consumer and enterprise applications.

NeoMedia also announced that it planned to make qode code-agnostic – i.e. read most if not all types of (one-dimensional) barcodes and (two-dimensional) smartcodes, including QR, the “Quick Response” style of smartcode that is available open-source and has become a marketplace phenomenon in Japan where more than 20 million mobile phones already carry code-scanning software, as well as a number of other proprietary symbologies.

NeoMedia plans to launch qode later this year.   

Martin Copus, COO of NeoMedia and head of its mobile business unit, explained the reasoning behind the re-branding exercise.

“The original name, PaperClick, made a lot of sense. You would embed a special code into any ‘paper’ document, use a device to read that code, and with a ‘click’ take the person to the Internet where a lot more information could be found relating to that document. With the proliferation of mobile devices and applications, however, this technology saw its market potential move well beyond its original application and name.

“Now,” he said, “with our strong Intellectual Property portfolio and our increasing ability to scan all kinds of codes, we are setting out to create a Global Industry Standard for direct-to-mobile-Internet connectivity, so a powerful, assumptive, high level brand-name becomes not only desirable but necessary – and qode really delivers the goods. The fact that NeoMedia already owned the trademark rights to qode from a previous business transaction made it a natural choice.”

“Mobile marketing enables brand marketers to interact with consumers, like never before, creating a one-to-one dialogue with their consumer, anytime and anywhere,” said Laura Marriott, President of the Mobile Marketing Association.  “MMA member companies, like NeoMedia, are leading in the development of this exciting new channel.”

qode
takes the exciting new medium of mobile marketing (where marketers interact with consumers via their cell phone) to new heights by offering one click connectivity™ direct to the mobile Web, where web sites and multimedia can be quickly and simply accessed. qode also incorporates a set of personalization fields and reporting options that empower the marketer to develop and grow one-to-one relationships with new and existing customers, wherever and whenever the consumer chooses. Although just poised to take off in the U.S., mobile marketing has already been embraced by major household-name marketers and their consumers in Asia and Europe. qode also goes beyond consumer marketing, with enterprise applications including product registration, homeland security, food labeling, inventory control and more.

The qode platform works with any Web-enabled mobile device – no small feat considering the plethora of handsets, carriers and subscription options today. Some of the new enhancements made to the qode platform by NeoMedia include:

·          The qode Link Manager -- the application used by marketers to link URLs to a keyword, barcode number, or smartcode as a part of their mobile campaign -- has been greatly enhanced. Its rules processing now includes day parting, which allows marketers to deliver different content based on the time of day -- down to the minute if desired -- and smartcodes can now be generated in Encapsulated Post Script (EPS) as well as PNG, TIFF and Bitmap file formats for maximum flexibility in artwork and production finishing applications;

·          The architecture of the qode platform is now a distributed model, providing even greater reliability and improved scalability;

·          The qode mobile software is now available in five languages: English, Spanish, French, Italian and German, with Chinese to be added shortly;

·          Downloading qode to a mobile phone is now easier and faster than downloading many ringtones, with the qode platform recognizing the make and model of a user’s handset, and automatically providing the right version of software for download.

For further information, please visit www.qode.com.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com
) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web qode® technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue - anytime and anywhere.

The qode suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the qode (www.qode.com) platform, qode®reader for camera phones, and the qode®window barcode and keyword entry tool, all of which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile web. 

NeoMedia’s recently acquired companies and offerings include 12snap AG (www.12snap.com
), a Munich, Germany-based award-winning leader in mobile marketing and entertainment applications; Mobot, Inc. (www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, UK-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a Würselen, Germany-based leading provider of mobile technology and marketing solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

Trademarks are properties of their respective owners.

Press Contacts: 
Martin Copus                            
NeoMedia Technologies, Inc.
+(239) 337-3434
[email protected]

David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]

 


United eWay Announces Launch of Mobile Tools
Nation’s Premier Non-profit Organization to Embrace the Mobile Channel, Utilizing SMS Text Messaging for Cutting Edge Constituent Interaction

United eWay Conference, Nashville, TN, June 22, 2006 - Taking a leadership role in the move to incorporate mobile technology into the world of philanthropy, United eWay, a wholly owned subsidiary of United Way of America, announced it will launch a new suite of advanced mobile communication and fundraising products to compliment its existing technology offerings.  To power its mobile platform, United eWay has partnered with Denver based Mobile Accord, Inc., the premier provider of mobile technology to the non-profit sector.

United eWay is the first major non-profit in the United States to embrace the mobile channel by providing corporate philanthropic initiatives, its parent organization, and third party non-profit clients with innovative ways of interacting with their donors and volunteers through mobile messaging.

“With the potential to reach approximately 200 million cell phone users in the U.S., this new technology will allow the United Way and our United eWay clients to connect with constituents, acquire new donors, and dramatically extend their overall reach through this vital new channel,” said Michael Schreiber, Chief Executive Officer of United eWay.  “This aligns perfectly with our mission to bring advanced technological solutions to local United Ways, their partners and their customers.”

United eWay’s initial mobile strategy, set to launch in August 2006, will focus on volunteer management and disaster relief.  As an example, mobile users will be invited via traditional marketing and advertising efforts to opt-in to a permission-based text alert program by sending the text message “JOIN” to 864833 (UNITED).  Each participant will receive text messages about ongoing volunteer opportunities in their community or how to help in the event of a disaster.  

The second phase of United eWay’s plan is focused on mobile fundraising, representing a revolutionary development in the world of individual giving.  Cell phone users will have the chance to instantly react to fundraising appeals and confirm their donation by simply sending a text message.  The charge for the donation appears on the donor’s regular monthly cell phone bill.

“Mobile technology sets the stage for true impulse giving by removing traditional barriers such as communicating credit card information or writing a check.  Cell phone users are empowered to act anytime, anywhere at the moment an appeal has top of mind awareness,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />James Eberhard, Chairman of Mobile Accord, Inc.

United eWay clients will be able to easily integrate mobile fundraising appeals into television, radio, print and other outreach efforts.  In this example, a cell phone user would be able to make a donation by sending the text message “GIVE” to 864833 (UNITED).  Depending on the campaign, donors will be afforded the opportunity to make a one-time contribution or elect to have a recurring monthly gift added to their cell phone bill.

About United eWay
United eWay is a suite of products and services built to efficiently enable community-focused impact. It’s a fully-integrated, flexible and cost effective package of products designed to meet giving and community involvement goals while maintaining the highest level of customer satisfaction and personal touch. It’s the only technology solution that combines technological expertise, community knowledge, a global presence and a commitment to mobilizing communities and improving lives.

For more information on United eWay please contact Michael Schreiber, Chief Executive Officer, United eWay at (212) 701-2600 or email to [email protected]
.

About Mobile Accord, Inc.
Denver-based Mobile Accord, Inc. provides turnkey tools for organizations to leverage the power of mobile technology using SMS (text messaging), PSMS (premium SMS), and mobile content (ringtones, wallpapers, etc.).  With connectivity to all major North American wireless carriers Mobile Accord offers its clients a reach of nearly 200 million mobile phone subscribers.  Mobile Accord can easily make any part of an organization's existing outreach efforts mobile - for example, distributing urgent action alerts, volunteer opportunities, or donation requests via text message

As the first company in the United States to offer mobile tools specifically built for non-profit organizations, Mobile Accord is unique in its ability to facilitate wireless fundraising and constituent outreach campaigns while also helping clients understand the immense power of mobile technology. The company co-chairs the Mobile Marketing Association’s Short Code Working Group and is a member of the organization’s Consumer Best Practices committee.

For more information on Mobile Accord please contact Tony Aiello, Senior Vice President, Business Development at 866-720-3350 or email to [email protected]. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

 

 



NeoMedia Brews Up Mobile Couponing Beer Deal for FIFA World Cup Fans

FORT MYERS, Fla., June 21, 2006 – Gavitec AG - mobile digit, a NeoMedia Technologies, Inc. (OTC BB: NEOM) company, in cooperation with its FunkTicket AG partner, has brewed up a mobile couponing beer deal for fans attending FIFA World Cup games taking place now in Kaiserslautern, Germany.

To participate, fans call a hotline or send a text message (SMS) with their name and the catchphrase "Bewegungsmelder Bier." They then receive a money-off coupon in the form of a smartcode on their mobile phone, which they take to the beer stand at the World Cup soccer stadium. The smartcode displayed on the screen of the cellphone is then scanned by Gavitec's EXIO scanner, which instantly prints a coupon which can be redeemed to save €2 (approximately $2.60) off the price of a Bitburger beer, drawn from the tap of Germany’s second biggest brewery.

NeoMedia’s Gavitec AG developed the hardware scanners to enable the innovative FIFA World Cup mobile couponing program for fans with partners including FunkTicket, Bitburger beer, handypoints.de, and Pavillion.

“This sort of innovative offer takes couponing to new levels of sophistication and immediacy” said Martin Copus, head of NeoMedia Mobile and COO of the parent company. “Gavitec’s EXIO retail scanner enables mobile couponing, ticketing and payment solutions that really move the marketing ball forward”. The mobile couponing program will continue through the end of the World Cup games in Kaiserslautern.

About Gavitec AG – mobile digit
Gavitec AG - mobile digit, a NeoMedia Technologies company (OTC BB: NEOM), is a leader in technology provision for code-reading systems and software for mobile applications. Founded in 1997, Gavitec offers its clients standardized or individual solutions in the areas of mobile marketing, mobile ticketing, mobile couponing and mobile payment systems. Gavitec has received the Ericsson Mobile Application Award (the "Oscar" of the mobile industry) and two technology awards from the U.K.’s Royal Television Society, in combination with Hewlett-Packard and the British Broadcasting Corporation (BBC). Serving a pan-European and, increasingly, a worldwide customer base, Gavitec has a wide range of well known customers and partners including Vodafone, Nokia, Unisys, Turkcell, McDonald's and SkiData. For more information about Gavitec, please visit www.gavitec.com.

About Funkticket AG
FunkTicket AG (www.funkticket.de) is a subsidiary of REA Systeme GmbH, a leading German specialist in cashless payment systems. The company FunkTicket specializes in planning and handling of innovative solutions on the basis of up-to-date mobile phone technologies.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web PaperClick® technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. All NeoMedia Mobile companies benefit from NeoMedia’s 27 wireless patents, and the new group is comprised of 160 of the most experienced mobile marketing talent in the world. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue – and anywhere.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

Trademarks are properties of their respective owners.

Press Contacts:
Martin Copus
NeoMedia Technologies, Inc.
+(239)-246-9889 or +44 7766 801818
[email protected]

David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]



NeoMedia’s PaperClick Featured in The Wall Street Journal

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FORT MYERS, Fla., and LONDON, May 24, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM) an innovator in market-driven technologies, announced that the company and its patented PaperClick® technology platform were featured today in an article on direct-to-web mobile marketing in The Wall Street Journal®.

Speaking from London where he was meeting with one of NeoMedia’s recently-acquired mobile marketing companies, Charles T. Jensen, president of NeoMedia, said he was “delighted to see world-wide, world-class attention given to NeoMedia, our PaperClick technology, and more broadly to mobile marketing by the Journal.

“Here in Europe – and we believe soon in America – mobile marketing is everywhere . . . from mobile coupons to links to advertising in print and on consumer products,” he said. “NeoMedia and PaperClick – as described in the Journal article – have a growing portfolio of patented technologies and a wide range of marketing applications.

Mr. Jensen said that while today’s article cited mobile marketing for giving “a hip new life” to bar codes, NeoMedia “has gone well past just scanning UPCs. Our companies on both sides of the Atlantic have hundreds of successful programs now running for household-name brands and services, and will soon expand these to include the patented PaperClick technology, taking consumers and enterprises direct to specified content on the mobile Internet, at anytime and from anywhere.

“We salute The Wall Street Journal for the attention it has given to mobile marketing and NeoMedia,” he said, noting that his company’s suit for patent infringement against Scanbuy, also mentioned in the article, is ongoing.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web PaperClick technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. All NeoMedia Mobile companies benefit from NeoMedia’s 27 wireless patents, and the new group is comprised of 160 of the most experienced mobile marketing talent in the world. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue—anytime and anywhere.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

Trademarks are properties of their respective owners.

Press Contacts:
Karen Yagnesak
NeoMedia Technologies, Inc.
+(239) 337-3434
[email protected]


David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]