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Member Press Release

Mobilitec Unveils International Research Project To Understand How Teens Use Mobile Content (Mobilitec)

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Mobilitec Unveils International Research Project To Understand How Teens Use Mobile Content

First Results Show Teens Around the World Want Service Providers to Market to Them

SAN MATEO, CA – June 26, 2006 – Mobilitec, a global provider of software that lets mobile service providers offer content to their subscribers, today unveiled its new global research project – The Lab at Mobilitec – and findings from the first assignment. The Lab consists of a group of 11 teens from around the world who complete a monthly task using their mobile phones. The key findings reveal the teens’ behaviors, preferences and demands regarding downloading content to their mobile phones.

Each month the participants find, access, use and pay for different types of mobile content. Mobilitec asks them to provide feedback and rate their experiences at every stage of the process. Teens represent the majority of mobile content consumers and this research provides a forum for them to voice their experiences, opinions and suggestions to the mobile industry. Mobilitec compiles and analyzes the feedback and translates the results into knowledge that can help the company deliver a competitive advantage to its customers and partners.

Margaret Norton, President and CEO of Mobilitec commented, “We were surprised to learn that the teens wanted to be marketed to as part of the mobile experience.  The Internet generation not only expects but wants to be reached with advertising and special offers that are personal and relevant to them.”

Key Findings
In their first assignment, Mobilitec asked The Lab members to use their phone to download four mobile games: two specific games (JAMDAT Bowling, PacMan or Tetris) and two games of their choice.

Internet Sets the Standard
The Lab members used the Internet as their benchmark for a good mobile experience. They expected the ease, speed, graphics, sound and marketing that they get on the Internet. They were frustrated when downloading a game took over 10 seconds or the graphics weren’t as good as a computer.

Teens Have Persistence and Patience
All the teens experienced some challenges in finding, downloading or playing games but they expected a learning curve and had the confidence to continue until they figured it out. Three teens had to call customer service to get help; two could not find the games on their phones after purchasing them, and one had to wait five days for an email response. But when it came to rating the overall experience, the average rating was 3 out of 5 or “good”.

Brands Rule
The teens were surprised that there weren’t more games that tied into the brands they recognize.  They were looking for television and movie tie-ins as well as games they had played on their computers or game consoles.  This finding suggests the importance of mobile operators visibly and aggressively marketing branded content.

Make Me Want to Buy
Growing up as the Internet generation, 100% of The Lab members expected to be marketed to on their phones, just as they are on the Internet, TV and other media. They anticipated advertising or special offers. They wanted email and SMS telling them about new games, good deals and ways to rate and share games they liked with other teens.

The Games Aren’t Half Bad…Short And Sweet
Most of The Lab members enjoyed the games they bought. And most named other games they would like to buy. They all felt the price, $2 in India to $7 in Europe and the US, was too high for length and quality of the games. Many requested more color and better graphics.

June Bower, Vice President of Marketing for Mobilitec, explained the value of the findings. “First, network operators and content providers need to ask themselves how teens decide to buy games,” said Bower. “The teen demographic is hugely brand aware. The teens are looking for brands they know from movies, TV and games they play on their PC or game console. Teens judge quality and relevance through brands. The teens didn’t know how to make a decision on what to buy when they were presented with a long list of games that were completely unfamiliar to them.”

“Delivery is also a key issue,” said Norton. “Mobile operators need to offer content that is easy to access and quick and reliable to download. That’s why we want to keep our customers at the leading edge of content development and delivery.”

About The Lab at Mobilitec
Mobilitec established The Lab in the spring of 2006 to help increase understanding about how teenagers and young adults use mobile content. The team has 11 members, ages 13-17, from around the world. They are all using their existing mobile service and phone. The team is given a monthly assignment – for example, downloading games – and then they are asked about their experience.   See monthly results, meet The Lab members and get member quotes at www.mobilitec.com/thelab.

About Mobilitec
Mobilitec is a leader in software for mobile operators. Using Mobilitec’s content platform, operators sell integrated mobile content including ringtones, games, music, videos and TV. Through a single platform that supports all media types, Mobilitec speeds content management, expands merchandising and ensures delivery-thus helping operators maximize content revenue while increasing operational efficiencies. Operators worldwide rely on Mobilitec to serve over 300 million subscribers. Mobilitec is a privately held company headquartered in California with sales and support offices worldwide. For more information visit www.mobilitec.com

FOR IMMEDIATE RELEASE
Asia/U.S.
Lisa Kelaita: [email protected]
Richard Tso: [email protected]
New Venture Communications
Phone: +1 (650) 343-2735

Europe, Middle East, Africa
Jorge Alday: [email protected]
Tel: +44 (0) 7876 505 126<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

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ELLE Magazine and NeoMedia Fuse Fashion and Mobile Technology for Shoppers (NeoMedia)

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ELLE Magazine and NeoMedia Fuse Fashion and Mobile Technology for Shoppers

Mobot Technology Turns Readers into Online Buyers

NEW YORK and FORT MYERS, Fla. – June 26, 2006 -- ELLE Magazine and Mobot, Inc., a NeoMedia Technologies, Inc. (OLTC BB: NEOM) company, will exclusively introduce the next generation of interaction between magazine, the mobile phone and the Internet in the October, November and December 2006 issues, making shopping “to do” lists a thing of the past.

The launch of ELLE’s Wireless Wish List will give readers the chance to create their own online shopping experience taken from products advertised within the pages of ELLE.  By selecting a desired item within any ad in ELLE, a reader simply takes a photograph of the ad or texts the brand name to EWISH and instantly receives a reply inviting them to log on to their own personal Wireless Wish List at www.elle.com/ewish.

Finally, by entering their personal mobile phone number, ELLE readers who visit the site will have access to their personal Wish List featuring all the ads they have selected. Their personal Web page will give them information on where to find the nearest retailer for the items they have selected, where they can shop online as well as inside information on sales, discounts and special events.  The Wish List program gives ELLE readers an instant way to act on style and fashion decisions using the device they carry constantly—their mobile phone.

As an added incentive in the October 2006 issue of ELLE, any reader who submits an entry in to their wish list will automatically be entered in to Wireless Wish List Sweepstake with a chance to win a $2,500 gift card to purchase any or all of their wish list items.

The partnership is a category exclusive with Mobot, the leader in mobile visual search technology, and capitalizes on the massive boom in camera phone and text technology. According to a recent Cingular research survey, more than 42% of women in the U.S. in 2006 carry camera phones—more than double the number in 2005.

Kevin Wells, vice president of Mobot said, “Through this unique partnership ELLE readers will have immediate access to detailed information on their favorite products.  A partnership between Mobot and the powerhouse ELLE brand will begin to change the way that consumers and brands use magazines, the mobile phone and the internet to purchase and market luxury goods.”

Martin Copus, head of NeoMedia Mobile and chief operating officer of its parent company, saluted ELLE for “taking the lead in using Mobot’s new visual matching technology.”   He added, “ELLE and Mobot are taking print advertising to a whole new level of measurable interactivity.”

Carol Smith, ELLE senior VP/group publisher said, “The ELLE reader doesn’t make a move without her mobile phone, and she shops the pages of the magazine on the run.  With our Wireless Wish List service, mobile technology instantly assembles her fall picks wherever she is.  When she’s ready to purchase or wants to forward her list to friends and family, the where-to-buy information is already assembled.  What could be better? When the Mobot team brought this technology to us, we realized immediately that it was the perfect fit for the tech-savvy ELLE reader, and a valuable new platform for ELLE advertisers to further connect with her. 

Smith added, “While there’s a lot that we still don’t know about integrating mobile technology with magazine brands.  I know that ELLE was meant to lead the way here in the U.S.   Our international editions have been experimenting with mobile services for some time now and I’m glad that we’re finally able to jump in here at home.”

About ELLE Magazine
ELLE
is the largest fashion magazine in the world, with 39 editions on five continents. ELLE is accessible online at elle.com.  It is also the foundation of numerous brand extensions, including ELLE Decor (22 editions), ELLE Cuisine (five editions), ELLE Accessories (six editions), ELLE.com (20 websites), and licensed products, including books, footwear, eyewear, and other fashion accessories. Last year, ELLE-branded products generated $1 billion in retail sales worldwide. The U.S. edition reaches an audience of 4.9 million readers, who find in ELLE style and substance with an independent point of view.

About Mobot
Mobot, a NeoMedia Technologies company (OTC BB: NEOM, www.neom.com), is a leader in visual search and recognition technology, helping companies make their marketing efforts more innovative and effective. Launched in 2004, Mobot gives marketers, content providers and carriers the tools to make it easy for any consumer with a mobile device to interact with their environment and thus cultivate a rewarding relationship. Mobot campaigns require no changes to existing visual media and work seamlessly with all wireless carriers. Mobot's visual search technology connects mobile consumers with international brands, such as L'Oréal, Samsung and Saturn; major media companies including ELLEgirl, VIBE and JANE magazines; and leading music labels including WEA (Warner Music Group's U.S. sales and retail marketing company). For more information about Mobot, please visit www.mobot.com.

Contacts:
Courtney McCraw
Freud Communications
T: (212) 582 9795
E: [email protected]

Meryl Franzman/Erika McCarthy
Mobot
T:  617.739.1769 or 617.269.3677
E:  [email protected] or [email protected]

David A. Kaminer
NeoMedia Technologies, Inc.
T:  (914) 684-1934
E:  [email protected]

Freud Communications
152 WEST 57th STREET                                                  
NEW YORK, NEW YORK 10019
PHONE: 212-582-9795
FAX: 212-582-9783

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NeoMedia’s qode to Lead Direct-to-Web Connectivity Worldwide (NeoMedia)

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NeoMedia’s qode to Lead Direct-to-Web Connectivity Worldwide



FORT MYERS, Fla., June 28, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM),
an innovator in market-driven technologies, today announced that its patented direct-to-Web technology – already the most sophisticated platform of its kind –  has been further enhanced and rebranded to qode®.

qode®
, which evolved from NeoMedia’s core PaperClick® technology, is a suite of applications and customizable mobile marketing solutions that link consumers directly to desired pages on the mobile Web.  This patented technology turns brand names, barcodes and smartcodes into hyperlinks to the Mobile Internet; simply by scanning a code with a cell phone (or PDA) camera or entering keywords or barcodes in a search-style window, consumers bypass long URLs, search engines or difficult-to-navigate phone menus.  qode links mobile users quickly and directly to advertising, mobile commerce, polling, promotions (such as rebates, contests and coupons) and numerous other consumer and enterprise applications.

NeoMedia also announced that it planned to make qode code-agnostic – i.e. read most if not all types of (one-dimensional) barcodes and (two-dimensional) smartcodes, including QR, the “Quick Response” style of smartcode that is available open-source and has become a marketplace phenomenon in Japan where more than 20 million mobile phones already carry code-scanning software, as well as a number of other proprietary symbologies.

NeoMedia plans to launch qode later this year.   

Martin Copus, COO of NeoMedia and head of its mobile business unit, explained the reasoning behind the re-branding exercise.

“The original name, PaperClick, made a lot of sense. You would embed a special code into any ‘paper’ document, use a device to read that code, and with a ‘click’ take the person to the Internet where a lot more information could be found relating to that document. With the proliferation of mobile devices and applications, however, this technology saw its market potential move well beyond its original application and name.

“Now,” he said, “with our strong Intellectual Property portfolio and our increasing ability to scan all kinds of codes, we are setting out to create a Global Industry Standard for direct-to-mobile-Internet connectivity, so a powerful, assumptive, high level brand-name becomes not only desirable but necessary – and qode really delivers the goods. The fact that NeoMedia already owned the trademark rights to qode from a previous business transaction made it a natural choice.”

“Mobile marketing enables brand marketers to interact with consumers, like never before, creating a one-to-one dialogue with their consumer, anytime and anywhere,” said Laura Marriott, President of the Mobile Marketing Association.  “MMA member companies, like NeoMedia, are leading in the development of this exciting new channel.”

qode
takes the exciting new medium of mobile marketing (where marketers interact with consumers via their cell phone) to new heights by offering one click connectivity™ direct to the mobile Web, where web sites and multimedia can be quickly and simply accessed. qode also incorporates a set of personalization fields and reporting options that empower the marketer to develop and grow one-to-one relationships with new and existing customers, wherever and whenever the consumer chooses. Although just poised to take off in the U.S., mobile marketing has already been embraced by major household-name marketers and their consumers in Asia and Europe. qode also goes beyond consumer marketing, with enterprise applications including product registration, homeland security, food labeling, inventory control and more.

The qode platform works with any Web-enabled mobile device – no small feat considering the plethora of handsets, carriers and subscription options today. Some of the new enhancements made to the qode platform by NeoMedia include:

·          The qode Link Manager -- the application used by marketers to link URLs to a keyword, barcode number, or smartcode as a part of their mobile campaign -- has been greatly enhanced. Its rules processing now includes day parting, which allows marketers to deliver different content based on the time of day -- down to the minute if desired -- and smartcodes can now be generated in Encapsulated Post Script (EPS) as well as PNG, TIFF and Bitmap file formats for maximum flexibility in artwork and production finishing applications;

·          The architecture of the qode platform is now a distributed model, providing even greater reliability and improved scalability;

·          The qode mobile software is now available in five languages: English, Spanish, French, Italian and German, with Chinese to be added shortly;

·          Downloading qode to a mobile phone is now easier and faster than downloading many ringtones, with the qode platform recognizing the make and model of a user’s handset, and automatically providing the right version of software for download.

For further information, please visit www.qode.com.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com
) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web qode® technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue - anytime and anywhere.

The qode suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the qode (www.qode.com) platform, qode®reader for camera phones, and the qode®window barcode and keyword entry tool, all of which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile web. 

NeoMedia’s recently acquired companies and offerings include 12snap AG (www.12snap.com
), a Munich, Germany-based award-winning leader in mobile marketing and entertainment applications; Mobot, Inc. (www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, UK-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a Würselen, Germany-based leading provider of mobile technology and marketing solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

Trademarks are properties of their respective owners.

Press Contacts: 
Martin Copus                            
NeoMedia Technologies, Inc.
+(239) 337-3434
[email protected]

David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]

 
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United eWay Announces Launch of Mobile Tools (Mobile Accord)

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United eWay Announces Launch of Mobile Tools
Nation’s Premier Non-profit Organization to Embrace the Mobile Channel, Utilizing SMS Text Messaging for Cutting Edge Constituent Interaction

United eWay Conference, Nashville, TN, June 22, 2006 - Taking a leadership role in the move to incorporate mobile technology into the world of philanthropy, United eWay, a wholly owned subsidiary of United Way of America, announced it will launch a new suite of advanced mobile communication and fundraising products to compliment its existing technology offerings.  To power its mobile platform, United eWay has partnered with Denver based Mobile Accord, Inc., the premier provider of mobile technology to the non-profit sector.

United eWay is the first major non-profit in the United States to embrace the mobile channel by providing corporate philanthropic initiatives, its parent organization, and third party non-profit clients with innovative ways of interacting with their donors and volunteers through mobile messaging.

“With the potential to reach approximately 200 million cell phone users in the U.S., this new technology will allow the United Way and our United eWay clients to connect with constituents, acquire new donors, and dramatically extend their overall reach through this vital new channel,” said Michael Schreiber, Chief Executive Officer of United eWay.  “This aligns perfectly with our mission to bring advanced technological solutions to local United Ways, their partners and their customers.”

United eWay’s initial mobile strategy, set to launch in August 2006, will focus on volunteer management and disaster relief.  As an example, mobile users will be invited via traditional marketing and advertising efforts to opt-in to a permission-based text alert program by sending the text message “JOIN” to 864833 (UNITED).  Each participant will receive text messages about ongoing volunteer opportunities in their community or how to help in the event of a disaster.  

The second phase of United eWay’s plan is focused on mobile fundraising, representing a revolutionary development in the world of individual giving.  Cell phone users will have the chance to instantly react to fundraising appeals and confirm their donation by simply sending a text message.  The charge for the donation appears on the donor’s regular monthly cell phone bill.

“Mobile technology sets the stage for true impulse giving by removing traditional barriers such as communicating credit card information or writing a check.  Cell phone users are empowered to act anytime, anywhere at the moment an appeal has top of mind awareness,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />James Eberhard, Chairman of Mobile Accord, Inc.

United eWay clients will be able to easily integrate mobile fundraising appeals into television, radio, print and other outreach efforts.  In this example, a cell phone user would be able to make a donation by sending the text message “GIVE” to 864833 (UNITED).  Depending on the campaign, donors will be afforded the opportunity to make a one-time contribution or elect to have a recurring monthly gift added to their cell phone bill.

About United eWay
United eWay is a suite of products and services built to efficiently enable community-focused impact. It’s a fully-integrated, flexible and cost effective package of products designed to meet giving and community involvement goals while maintaining the highest level of customer satisfaction and personal touch. It’s the only technology solution that combines technological expertise, community knowledge, a global presence and a commitment to mobilizing communities and improving lives.

For more information on United eWay please contact Michael Schreiber, Chief Executive Officer, United eWay at (212) 701-2600 or email to [email protected]
.

About Mobile Accord, Inc.
Denver-based Mobile Accord, Inc. provides turnkey tools for organizations to leverage the power of mobile technology using SMS (text messaging), PSMS (premium SMS), and mobile content (ringtones, wallpapers, etc.).  With connectivity to all major North American wireless carriers Mobile Accord offers its clients a reach of nearly 200 million mobile phone subscribers.  Mobile Accord can easily make any part of an organization's existing outreach efforts mobile - for example, distributing urgent action alerts, volunteer opportunities, or donation requests via text message

As the first company in the United States to offer mobile tools specifically built for non-profit organizations, Mobile Accord is unique in its ability to facilitate wireless fundraising and constituent outreach campaigns while also helping clients understand the immense power of mobile technology. The company co-chairs the Mobile Marketing Association’s Short Code Working Group and is a member of the organization’s Consumer Best Practices committee.

For more information on Mobile Accord please contact Tony Aiello, Senior Vice President, Business Development at 866-720-3350 or email to [email protected]. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

 

 

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NeoMedia Brews Up Mobile Couponing Beer Deal for FIFA World Cup Fans (NeoMedia)

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NeoMedia Brews Up Mobile Couponing Beer Deal for FIFA World Cup Fans

FORT MYERS, Fla., June 21, 2006 – Gavitec AG - mobile digit, a NeoMedia Technologies, Inc. (OTC BB: NEOM) company, in cooperation with its FunkTicket AG partner, has brewed up a mobile couponing beer deal for fans attending FIFA World Cup games taking place now in Kaiserslautern, Germany.

To participate, fans call a hotline or send a text message (SMS) with their name and the catchphrase "Bewegungsmelder Bier." They then receive a money-off coupon in the form of a smartcode on their mobile phone, which they take to the beer stand at the World Cup soccer stadium. The smartcode displayed on the screen of the cellphone is then scanned by Gavitec's EXIO scanner, which instantly prints a coupon which can be redeemed to save €2 (approximately $2.60) off the price of a Bitburger beer, drawn from the tap of Germany’s second biggest brewery.

NeoMedia’s Gavitec AG developed the hardware scanners to enable the innovative FIFA World Cup mobile couponing program for fans with partners including FunkTicket, Bitburger beer, handypoints.de, and Pavillion.

“This sort of innovative offer takes couponing to new levels of sophistication and immediacy” said Martin Copus, head of NeoMedia Mobile and COO of the parent company. “Gavitec’s EXIO retail scanner enables mobile couponing, ticketing and payment solutions that really move the marketing ball forward”. The mobile couponing program will continue through the end of the World Cup games in Kaiserslautern.

About Gavitec AG – mobile digit
Gavitec AG - mobile digit, a NeoMedia Technologies company (OTC BB: NEOM), is a leader in technology provision for code-reading systems and software for mobile applications. Founded in 1997, Gavitec offers its clients standardized or individual solutions in the areas of mobile marketing, mobile ticketing, mobile couponing and mobile payment systems. Gavitec has received the Ericsson Mobile Application Award (the "Oscar" of the mobile industry) and two technology awards from the U.K.’s Royal Television Society, in combination with Hewlett-Packard and the British Broadcasting Corporation (BBC). Serving a pan-European and, increasingly, a worldwide customer base, Gavitec has a wide range of well known customers and partners including Vodafone, Nokia, Unisys, Turkcell, McDonald's and SkiData. For more information about Gavitec, please visit www.gavitec.com.

About Funkticket AG
FunkTicket AG (www.funkticket.de) is a subsidiary of REA Systeme GmbH, a leading German specialist in cashless payment systems. The company FunkTicket specializes in planning and handling of innovative solutions on the basis of up-to-date mobile phone technologies.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web PaperClick® technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. All NeoMedia Mobile companies benefit from NeoMedia’s 27 wireless patents, and the new group is comprised of 160 of the most experienced mobile marketing talent in the world. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue – and anywhere.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

Trademarks are properties of their respective owners.

Press Contacts:
Martin Copus
NeoMedia Technologies, Inc.
+(239)-246-9889 or +44 7766 801818
[email protected]

David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]

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NeoMedia’s PaperClick Featured in The Wall Street Journal (NeoMedia)

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NeoMedia’s PaperClick Featured in The Wall Street Journal

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FORT MYERS, Fla., and LONDON, May 24, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM) an innovator in market-driven technologies, announced that the company and its patented PaperClick® technology platform were featured today in an article on direct-to-web mobile marketing in The Wall Street Journal®.

Speaking from London where he was meeting with one of NeoMedia’s recently-acquired mobile marketing companies, Charles T. Jensen, president of NeoMedia, said he was “delighted to see world-wide, world-class attention given to NeoMedia, our PaperClick technology, and more broadly to mobile marketing by the Journal.

“Here in Europe – and we believe soon in America – mobile marketing is everywhere . . . from mobile coupons to links to advertising in print and on consumer products,” he said. “NeoMedia and PaperClick – as described in the Journal article – have a growing portfolio of patented technologies and a wide range of marketing applications.

Mr. Jensen said that while today’s article cited mobile marketing for giving “a hip new life” to bar codes, NeoMedia “has gone well past just scanning UPCs. Our companies on both sides of the Atlantic have hundreds of successful programs now running for household-name brands and services, and will soon expand these to include the patented PaperClick technology, taking consumers and enterprises direct to specified content on the mobile Internet, at anytime and from anywhere.

“We salute The Wall Street Journal for the attention it has given to mobile marketing and NeoMedia,” he said, noting that his company’s suit for patent infringement against Scanbuy, also mentioned in the article, is ongoing.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web PaperClick technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. All NeoMedia Mobile companies benefit from NeoMedia’s 27 wireless patents, and the new group is comprised of 160 of the most experienced mobile marketing talent in the world. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue—anytime and anywhere.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

Trademarks are properties of their respective owners.

Press Contacts:
Karen Yagnesak
NeoMedia Technologies, Inc.
+(239) 337-3434
[email protected]


David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]

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NeoMedia Expands Relationship with MTV (NeoMedia)

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NeoMedia Expands Relationship with MTV


MUNICH and FORT MYERS, Fla., June 19, 2006 -- 12snap, a NeoMedia Technologies company (OTC BB: NEOM), today announced that it has further extended its relationship with MTV Networks, a collaboration which has developed and implemented a number of successful mobile marketing initiatives for the entertainment giant over the last four years.

As a pioneer and innovator in mobile game development, 12snap has created mobile phone games for prominent brands including Coca-Cola, McDonald’s, Ferrero and TV Total. Now, 12snap has developed a mobile game for MTV’s extremely popular VIVA television show “Shibuya,” and is confident that the game’s success will rival that of the mobile phone game it developed for TV Total; the high-speed “Stock Car Race” game long held the number one position at the “Vodafone live!” portal. As detailed in last month’s PC Welt magazine, nearly one in four German mobile phone users are enthusiastic about games on phones.

The Shibuya game, which will be advertised over a period of three months in various print and TV media, is based on “Shibuya,” the successful karaoke show on the VIVA music channel. In the show hosted by the VIVA presenter Gülcan, participants compete in front of a celebrity panel. The Shibuya game developed by 12snap for MTV integrates the energy, fun and musical elements of the karaoke TV show, with the goal of the game to keep the animated karaoke figure singing and dancing through energy derived from color balls falling in a “Tetris-like” manner. A continuously increasing speed of play creates a great game of skill that’s especially challenging for gaming enthusiasts.

“12snap has really become the go-to player for mobile games, evidenced by this very visible assignment,” said Martin Copus, head of NeoMedia Mobile and COO of the parent company. “12snap is delighted to continue its relationship with such an innovative client as MTV.”

“In our new game, we faithfully reproduce the stage effect of Shibuya on mobile phones,” said Ulrich Pietsch, managing director of 12snap Germany. “Shibuya is sure to play its way into the hearts of VIVA viewers.”

Christoph Urban, Head of Mobile & Business Development from MTV Networks, is similarly confident about the success of this original game concept. “12snap injects that “karaoke feeling” directly into mobile phones and will inspire new viewers to watch Shibuya. Through this Handy-Game we prolong the brand Shibuya onto the displays of our target group.”

Shibuya is the latest of more than 20 new games from 12snap, developed as part of integrated marketing campaigns for 12snap clients, including multi-player games that people can play against each other via Bluetooth. The game is available directly from MTV (in Germany, text VIVA to 41000); from the main mobile operators in Germany: T-Mobile, Vodafone, ePlus and O2 portals (holding 38.1%, 37.4%, 13.2% and 12.1% market share respectively - source: The Netsize Guide 2006); and mobile carriers’ portals in Austria at a price of EUR 4.99.

About 12snap
12snap AG, a NeoMedia Technologies company (OTC BB: NEOM), is an expert in developing and implementing innovative marketing campaigns and entertainment applications for mobile phones. Founded in 1999, 12snap utilizes the creative and technological opportunities inherent in mobile phones to create award-winning campaigns by efficiently combining its know-how in mobile applications, mobile loyalty and mobile marketing. 12snap is the only mobile marketing company in the world to be awarded Lions at the prestigious Cannes advertising festival (4 Lions in total), and in 2005 it was ranked in the Red Herring 100 most innovative technology companies in Europe. As a pioneer and one of the leading European providers of mobile marketing, 12snap provides services to companies such as McDonald's, Lufthansa, MTV, Coca-Cola, Ferrero, adidas, Vodafone, Unilever and Gillette. 12snap has its headquarters in Munich and branches in Düsseldorf, New York, London, Milan, Stockholm and Vienna. For more information about 12snap, please visit www.12snap.com.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web PaperClick® technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. All NeoMedia Mobile companies benefit from NeoMedia’s 27 wireless patents, and the new group is comprised of 160 of the most experienced mobile marketing talent in the world. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue – and anywhere.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement. Trademarks are properties of their respective owners.

Press Contacts:
Martin Copus
NeoMedia Technologies, Inc.
+(239)-246-9889
+44 7766 801818
[email protected]

David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected] or [email protected]

Zucker.Kommunikation
+49 30 247 587-0
[email protected] <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

 

 

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AirG Releases Community Patrol Monitoring Software and Services (AirG)

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AirG Releases Community Patrol Monitoring Software and Services

Community Patrol Monitoring Toolset Promotes User Safety on Social Networking Sites

LAS VEGAS, Nev – April 5, 2006 – AirG, the global leader in powering mobile communities and wireless social networking, today from CTIA Wireless announced the commercial release of Community Patrol, a turnkey software toolset that filters and monitors user generated content in social networking products.  Community Patrol comes bundled with every AirG community product and is now available for licensing by mobile operators, community software vendors, and online social networking companies seeking entry into the mobile space.  Community Patrol is available on a per seat software license, or as a service, giving customers the option of having AirG fully host and monitor their community as a managed solution.

Community Patrol is a content clearinghouse for user generated content in wireless social networking products that has been built to comply with international monitoring regulations, including the ACMA (Australian Communications & Media Authority) in Australia,  ICSTIS (Independent Committee for the Supervision of Standards of Telephone Information Services) in the UK, and regulations in the US and Canada.  Some of the key features and intelligent capabilities of Community Patrol include:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

·        Software that automatically filters all user generated content pre-publication, including contact details and profanity.

·        Monitoring tools that can be used by live human monitors as a secondary filter for all content (pre-publication or post-publication), including contact details, profanity, and all profile photos.

·        A programmable ban from service component that automatically bans offending users from the service and enables human monitors to impose a manual ban, on a username or handset level.

AirG is also offering mobile operators and social networking sites the opportunity to benefit from the company’s extensive community monitoring experience by providing Community Patrol as a hosted service.  In conjunction with the benefits of the Community Patrol software, hosted clients will have their site monitored by a live, 24x7 community monitoring center staffed by multilingual human monitors who undergo rigorous background and criminal record checks, and are fully trained in monitoring all messages exchanged in the community for potentially inappropriate content.

"We are committed to protecting the safety of our community users, as evidenced by the millions of dollars we have invested in our monitoring toolset and human monitoring service,” said Frederick Ghahramani, director, AirG.  “Community Patrol is now available to all members of the social networking value chain as we feel that consumer safety is of paramount importance to the viability of this industry.”

Community Patrol is a robust software solution that is fully scaleable to the size of any community.  AirG’s social networking products currently have over seven million users spanning 85 networks globally, including large Tier 1 carriers such as Cingular and Sprint Nextel.  AirG uses its Community Patrol software in all of its community deployments and the very same software is now available to other vendors with similar safety concerns.  Community Patrol currently supports multiple languages including English, French and Spanish, with additional language expansion packs being added throughout the year.

About AirG
AirG powers mobile communities and wireless social networking. The company’s products and services have a proven track record of increasing customer affinity for leading mobile operators and media companies globally including Sprint Nextel, Cingular, Virgin Mobile, Orange, and MTV Asia. AirG’s mobile community has more than seven million registered users worldwide and is available on more than 85 mobile operators. Based in Vancouver, Canada, the company also has offices in the UK and Australia. www.airg.com


MEDIA CONTACT:
Allison Webb
AirG
Tel: +1-604-408-2228 ext. 125
allisonw AT airg.com

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Intelligent Mobile Advertising Finds Its Place in Social Networking Communities (AirG)

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Intelligent Mobile Advertising Finds Its Place in Social Networking Communities

AirG Announces Release of Community Marketing Engine Software Solution


VANCOUVER, British Columbia – May 10, 2006 – AirG, the global leader in powering mobile communities and wireless social networking announced today the commercial availability of its Community Marketing Engine (CME).  CME is a revolutionary software solution that enables mobile operators, marketers and media companies to communicate with consumers in real-time and advertise mobile content such as ringtones, games, and downloadable music and videos in a context-sensitive manner.  With CME, mobile operators and media companies can market value added services in an intelligent and unobtrusive manner by specifically targeting users based on their interests and demographic profile.   

"Word of mouth marketing is the most valuable product pitch,” said Frederick Ghahramani, co-founder and director, AirG.  “Our CME software provides a unique storefront within mobile communities and social networking applications where content that is relevant to a specific user group can be promoted through viral marketing and referrals.”

Community marketing programs that are based on word of mouth marketing have proven extremely successful in the online world, where retailers provide a forum for users to share content and opinions and use this feedback as a valuable conduit for new commerce opportunities.  Leveraging the growing popularity of social networking on mobile phones, AirG’s CME combines community, end-user content, and commerce to enable the delivery of more direct and context-sensitive marketing and promotions. 

Added Ghahramani: “The mobile marketing possibilities that CME enables are endless.  Consider a music community where users are discussing the latest rap song and the CME will intelligently make available full track downloads, ringtones, and wallpapers of some of the top rap artists at that time, or similarly a gaming community that allows users to review mobile games on their phones and within the community third parties can target market relevant wireless games to the active customer base.”  

Mobile communities have proven to be extremely sticky and immersive applications, as is evidenced by the global success of AirG’s private label mobile community solutions, which include CoolTalk on Cingular, Hookt on Boost, and The Lounges on Sprint Nextel.  CME capitalizes on this captive end-user experience by creating a forum where users can access content and new commerce opportunities that directly match their requirements.  By using the feedback that community users have submitted through channels like user generated content forums, chat rooms and profiles, mobile carriers, marketers and media companies gain direct access to their customers and directly fulfill their needs.

CME is available for software licensing by mobile operators, media companies, and content providers seeking to build a community of users around their products and intelligently market value added services within that community.

About AirG
AirG powers mobile communities and wireless social networking. The company’s products and services have a proven track record of increasing customer affinity for leading mobile operators and media companies globally including Sprint Nextel, Cingular, Virgin Mobile, Orange, and MTV Asia. AirG’s mobile community has more than seven million registered users worldwide and is available on more than 85 mobile operators. Based in Vancouver, Canada, the company also has offices in the UK and Australia. www.airg.com

MEDIA CONTACT:
Allison Webb
AirG
Tel: +1-604-408-2228 ext. 125
allisonw AT airg.com<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

 

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Get Your Game On In The Game Lobby From Sprint (AirG)

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Get Your Game On In The Game Lobby From Sprint

Gamers have gone wild for the Game Lobby from Sprint with 1.3 million members since its launch in 2004

LOS ANGELES, Calif., at E3 - May 10, 2006 - Sprint (NYSE: S), the industry leader in innovative wireless entertainment services, and AirG, the global leader in powering social networking on mobile phones, have opened the Game Lobby Lounge (GLL) as an enhancement to the Game Lobby from Sprint, which is powered by Motricity. The GLL, powered by AirG, is the world’s first social network that exclusively targets mobile gamers and provides a revolutionary new way for users to communicate in real time and share game tips and reviews.

"Since launching the Game Lobby from Sprint in March 2004, we’ve seen how gamers really enjoy interacting and sharing their opinions on games,” said Jason Ford, general manager of games and entertainment for Sprint. “We’ve enhanced the game community experience by enabling Game Lobby members to keep their same profile and enter the GLL to chat and share their thoughts in real time in a dedicated social community, right on their wireless phone.”

The GLL is an application that can be downloaded to select Sprint phones, enabling gamers to share tips, blog and review games on their wireless phones.  Customers can also stay informed of new games, products and contests from Sprint. For a limited time, Sprint VisionSM and Sprint Power VisionSM customers can download the GLL for free on their phones at Downloads / Games / What’s New.

"We’re excited to work with Sprint on this innovative new product that brings hundreds of thousands of mobile gamers together in what will surely become the world’s largest interactive mobile games community,” said Frederick Ghahramani, director, AirG. “The GLL is the perfect extension of the Sports, Latino and Friends mobile communities that AirG launched with Sprint earlier this year as part of The Lounges.”

Sprint and Motricity also announced several Game Lobby milestones:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

·        More than 1.3 million members – nearly three times as many members as last year

·        36 million game scores posted to leader boards – six times the postings since last year

·        More than 170,000 game ratings – four times the ratings since last year

·        200 games from more than 30 leading mobile game publishers

·        Tetris, one of the most popular mobile games, is now available in the Game Lobby on more than 40 Sprint phones.

We are committed to providing our customers the richest mobile gaming experience available,” Ford said. “The Game Lobby from Sprint has become the centerpiece of our game offering, providing customers with easy-to-use functionality to share experiences and provide feedback with game ratings. These game ratings have helped raise the quality of the games offered, resulting in higher customer satisfaction and more game downloads.”

"With its strong reputation for industry-leading data services, Sprint clearly understands the value of mobile community services,” said Ryan Wuerch, chairman and CEO of Motricity. “We believe communities are vital to carriers’ mobile data offerings. Better understanding subscribers’ preferences and usage patterns provides carriers with insights to increase content quality and personalize the data experience. We will continue to provide excellence in offering robust community offerings across carriers, not only in games but also in other content offerings such as music.”

As wireless technology, consumer electronics and entertainment converge, Sprint subscribers can use their mobile phone as a source for information, communications, personalization and entertainment.  Sprint is the wireless industry’s leader in innovative gaming services, offering the best selection of games; the Game Lobby from Sprint, the first carrier-based game community; the Game Lobby Lounge powered by AirG, the first social network exclusively for mobile gamers; and a status points program.

About Sprint Nextel
Sprint Nextel offers a comprehensive range of communications services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone.  For more information, visit www.sprint.com.

About AirG
AirG powers mobile communities and wireless social networking.The company’s products and services have a proven track record of increasing customer affinity for more than 85 mobile operators and media companies globally including Sprint Nextel, Cingular, Virgin Mobile, Orange, and MTV Asia.AirG’s mobile community has more than seven million registered users worldwide and is available on more than 85 mobile operators.Based in Vancouver, Canada, the company also has offices in the UK and Australia. www.airg.com

About Motricity, Inc.
As a global leader in Mobile Marketplace Management, Motricity provides technology and solutions that enable consumers to receive the right mobile content at the right time, every time. Motricity’s Fuel mobile content delivery platform received the 2006 GSM Association Award for “Best Service Delivery Platform” and was also named “2005 Premium Mobile Content Platform of the Year” by Frost & Sullivan. Motricity is a leader in powering mobile communities and by offering such technologies and services that unify the mobile content ecosystem, Motricity creates compelling user experiences and delivers profitable mobile content offerings for partners such as BET, Cingular, Verizon Wireless, China Unicom, O2, Amazon.com, Palm and a network of consumer Web sites, including eReader.com, PalmGear.com and PocketGear.com. Motricity is headquartered in Research Triangle Park, N.C., and has offices in Beijing, London, Munich and San Diego. For more information, visit www.motricity.com.

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