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Member Press Release





Greystripe Partners with Alten8, Bringing 38 Classic Mobile Games to Entertainment Portal
GameJump.com in Biggest Mobile In-Game Advertising Deal to Date

Consumers now have more choice to play free action, retro, casino, puzzle and sports games on their mobile phones

(SAN FRANCISCO) — Greystripe, the first mobile in-game advertising network and creator of GameJump.com, the world’s largest free, ad-supported mobile game portal, announced its largest content deal to date—with game publisher Alten8. The deal brings 38 classic games to GameJump.com, raising its total to over 100 and counting.

The alliance is a revenue win for Alten8 and a bonus for consumers, who’ll have more free mobile games to play. Made possible through Greystripe’s proprietary AdWRAP for Publishers (AFP) technology, the games will be “wrapped” with advertising content from leading global brands, allowing free mobile game downloads for consumers and generating revenue for game publishers.

“Our alliance with Alten8 is a great addition to the game collection and is keeping the site fresh and exciting,” said Greystripe CEO Michael Chang “With so many games available, there’s simply no reason for consumers to continue paying to play games on their mobile, when they’ll find a wide variety of titles for all ages at GameJump.com. Since our launch, we’re seeing thousands of new consumers every day just say ‘no’ to paying for games.”

In addition to offering free mobile games on GameJump.com, Greystripe is also distributing them through its mobile Web site, http://gjmp.tw,
and through its catalog partner program. Alten8’s game genres and titles include:

Action Adventure: Snake, Lop Ears, City Cop, Chopper, Mooney and the Valley of Gems, Jet Fighter, Catch the Coin, Haunted House, Office Zombies, Opals Quest, Space Fighter, Shark, Skateboard Fighting, Eternity’s Child, Venturama, Soldier Beetles, Storm Spy, Saving 2046, Arabia Storehouse, The Last Vampire.

Retro: Bird Hunt, Fruit Catch, Amusement Park, Mobile Breakout, Retro Logger, Retro Blocks, Retro Remember, Retro Rocks, Retro Soldier, Retro Vaders, Retro Lander, Retro Man, Tank Command.

Casino: Casino Player.

Puzzle: Quick 6 Fix Sudoku.

Sports: Golf Club, USA Basketball, Xtreme Ignition.

“This alliance will allow us to greatly increase our distribution of the many exciting games we have and increase the number of gamers we can reach worldwide,” said Sara Andrews of Alten8. “This is also an opportunity to provide many of our older titles to a new audience, giving these popular games of the past a new lease on life.  We also may bring exclusive games to this distribution format if the model works well for us.”

As in-game advertising is expected to grow ten-fold in the next five years, Greystripe is already scaling its content and technology by delivering full-screen ads, video formats and the ability to target consumers who are more likely to respond to promotions in their free time. According to M:Metrics, in 2005 there were approximately 55 million mobile game players in the U.S. alone. In-game advertising revenues are predicted to grow to $732 million by 2010, up from $56 million in 2005, according to Yankee Group.

Alten8 joins Germany’s HandyGames and 16 other publishers in choosing the Greystripe AdWRAP service, as well as distributing games through GameJump.com.

About Alten8 Limited
Established at the start of 2005, Alten8 Limited hopes to become a new force in game development, publishing, and distribution of games and other content across a range of formats. Licensing older titles under its Retro-Soft brand, and all new titles and content under the Alten8 label, the company hopes to become the first port of call for new talent looking for a more flexible, fairer, way of working—an Alten8 way. For more information, visit www.alten8.com <" target=_blank>http://www.alten8.com/>

About Greystripe and GameJump.com
Greystripe is the first ad-supported mobile game and application distributor. Greystripe’s patent-pending AdWRAP technology can automatically add advertising support to any Java game or application. The AdWRAP system enables publishers to gain advertising revenue and greater distribution, while advertisers reach a new mobile audience, and consumers download great games for free. Greystripe reaches millions of mobile game players through its online portal, GameJump.com, through the mobile Web (gjmp.tw) and through its AdWRAP catalog partner program. Greystripe currently distributes over 100 game titles from 18 publishers, supporting over 800 handset models. For more information, visit http://www.greystripe.com

For more information, please contact:
Vijay Chattha/Greystripe PR/VSC Public Relations
(m) 415 305-6041 / [email protected]
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World’s Largest Open Mobile Advertising Network AdMob Notches Major Milestone—250 Million Mobile Page Views Served per Month

Advertisers with any size budget are seeing results worldwide, with average click-through rates of 3% to 4%

(MENLO PARK, CA) –
August 31st, 2006. AdMob, Inc., the world’s leading mobile advertising marketplace, today announced that its network now serves 250 million mobile page views per month, and is quickly growing. This is a major milestone for both advertisers and mobile publishers, as the achievement demonstrates that the model that worked so well for the desktop Web is finally gaining traction on mobile devices.  

“Since we launched the AdMob marketplace eight months ago, the growth has been fantastic. With this kind of volume, and with global coverage, mobile advertising is clearly open for business.” said CEO and Founder Omar Hamoui.

The AdMob Marketplace offers advertisers access to the world’s largest network of mobile Web inventory, a powerful set of targeting tools, and real-time metrics and reporting. AdMob allows advertisers to run ads across a comprehensive set of mobile content channels, including communities, entertainment, news, and portals. With the recent addition of the contextual search channel, AdMob also allows advertisers to build campaigns that include mobile Web searches through Google’s mobile AdWords service.

Quick facts about AdMob and the AdMob Marketplace

1.     In less than eight months, the network has gone from 0 to 250M page views per month. With an average network growth rate of 150% per month, AdMob is the world’s largest and fastest growing mobile advertising company in terms of reach.

2.     AdMob’s marketplace allows advertisers to buy mobile ads on a variety of sites and likewise allows mobile publishers to sell advertising on their mobile sites. The typical AdMob mobile advertising campaign can be set up within minutes, allowing for almost instant results for both content owners and advertisers. By visiting http://www.AdMob.com, you can see live mobile advertising requests appearing in real-time, on the homepage, a tremendous validation of the system.

3.     Advertisers with budgets as small as $10 have used the network to generate results, with click-through rates of at least 5X those of traditional Web advertising.

4.     Hundreds of advertisers, ranging from small startups to top 10 global brands are currently using the network.

5.     The network is serving ads worldwide, with large amounts of traffic in the United States, Europe, Asia, and Africa. For example, a U.S. brand can now run an advertising campaign in select international markets without going through the complicated process of working with a variety of region-specific carriers.

“Prior to AdMob, the only real business models in mobile were based upon subscription, hampering the adoption of a number of services which may have grown explosively if monetized via advertising.  AdMob was founded with the goal of revolutionizing mobile through advertising.  By enabling advertisers and publishers both small and large to use advertising as a viable business tool, we’re well on the way to achieving that goal.” states Hamoui.  

To celebrate the recent milestone, the company is offering free $20 advertising campaigns to new members of its network. To claim your $20 campaign and try AdMob, please visit
http://www.AdMob.com/250million/

What is mobile advertising?
Mobile advertising allows consumers to find and access products, services and sites on the mobile Web. Advertisers can reach their customers with graphical or text based ad units. Publishers of mobile Web sites, applications and games can earn money by placing ads alongside their existing content, products or services. According to Ovum Research, U.S. mobile advertising revenue is projected to jump to $150 million this year from $45 million in 2005.

About AdMob
AdMob is the world's largest mobile advertising marketplace. Founded in 2006, AdMob allows advertisers to reach their customers on the mobile Web and publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to target and personalize advertising to their customers in 126 countries.

PRESS CONTACT: Vijay S. Chattha / AdMob PR / 415 305 6041 /  [email protected]
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TCS Mobile Creates Mobile Gaming Expo- EA Mobile, Oasys Mobile, Sony Pictures Mobile and LG on board for the ''Games Gone Mobile'' Tour presented by Cingular Wireless

"Games Gone Mobile" Tour

WESTPORT, Conn.--(BUSINESS WIRE)--Aug. 4, 2006--US mobile marketing firm TCS Mobile announced the launch of the "Games Gone Mobile" Tour presented by Cingular Wireless, a ground-breaking expo dedicated solely to the world-wide mobile gaming phenomenon. The ten-city, interactive tour begins on August 11th in Chicago, IL and culminates on October 15th in Los Angeles, CA.

The high-energy, youth-focused events will showcase the latest and most popular mobile gaming titles from EA Mobile, Oasys Mobile and Sony Pictures Mobile - including "Tetris(R) Mania," "Doom RPG," "Scrabble Blast," "UNO(R) Challenge," "Rock'em Sock'em Robots(TM)," "Texas Hold'em by Phil Hellmuth," "Wheel of Fortune(R)," "Snoop Dogg Boxing(TM)," and "Ratchet & Clank."

"Games Gone Mobile was created as a platform to show off the rich multimedia gaming experience available today on the mobile phone," said Stephen O'Shea, President and founder of TCS Mobile. "The fact is that most consumers aren't aware that mobile games even exist - and those that do usually equate the experience with low-tech single-player titles. This is the single biggest marketing challenge faced by mobile game developers today - and with the Games Gone Mobile tour, we're out to meet this challenge head-on - and show consumers just how far mobile gaming has come - and how easy it is to download and play."

On-site Attractions and Tour Details

The tour will be making stops in the Chicago, Boston, New York City, Washington DC, Atlanta, Miami, Dallas, Las Vegas, San Francisco, and Los Angeles markets - activating for three full event days per market.

Consumers will be encouraged to play games that have been preloaded onto LG handsets - all within a cool, 20' X 20' interactive space. GGM "Game Jockeys" will be on-hand to provide one-on-one game tutorials, purchasing instructions and LG handset giveaways - while an on-site DJ will ensure energy levels remain high. Mobile game trailers and additional on-site information will be displayed on video monitors interspersed throughout the area.

While the tour primarily focuses on the youth target, older visitors will not be left out in the cold. Teens will be encouraged to drop off their parents at a specially designated "Parents Zone," which will come fully-equipped with rocking chairs and mobile game demos designed to appeal to those less familiar with the technology.

Additionally, players who download a mobile game to their phone will be automatically entered into a sweepstakes for a chance to win $500 or an LG phone.

The tour is being supported by in mall posters, food court table tents and a radio advertising campaign, with each weekend's event capped by a live radio remote hosted by local DJ's.

About TCS Mobile
TCS Mobile is a full service promotion agency that specializes in mobile/wireless marketing. A leader in the mobile marketing community, TCS is bringing the next generation of promotional solutions to market via Text, Picture & Video Messaging, WAP (The Mobile Internet), Downloadable Ringtones, Mobile Games, graphics and more. TCS Mobile has offices in New York City, Redmond, WA and Westport, CT.

Visit www.tcsmobilemktg.com or text INFO to 82766 (TCSMM) to learn how to activate your brand through the mobile channel. (C) 2006 TCS Mobile. All names, logos and other trademarks used with permission. All rights reserved.

Contacts
TCS Mobile
Stephen O'Shea, 203-227-7444
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />






NeoMedia’s Sponge Chosen for Coca-Cola’s New Sales Staff Incentive Program by BD-NTWK

FORT MYERS, FLA., and LONDON, August 2, 2006 -- Keeping your staff motivated is one of the biggest challenges faced by many companies. So when Coca-Cola decided to test a new staff sales incentive program, it turned to agency BD-NTWK supported by Sponge, a NeoMedia Technologies, Inc. (OTC BB: NEOM) company, who together had already shown such success with their fountain sales World Cup trade promotion.

The project that BD-NTWK created, called “Kickback,” is an internal sales promotion for Coca-Cola staff aimed at driving sales for particular products and getting sales teams used to seeing their mobile phone as a multi-layered form of communication.

Sales Incentive Text to Winis a special tool created by Sponge to manage just this kind of incentive program.  Coca-Cola staff are encouraged to sell certain products during key sales periods and win points for each eligible sale. Every month Sponge will send a personalized message to each individual keeping them up to date with how many points they have earned, and letting them know how close they are to their targets.

Sarah Morgan of BD-NTWK comments:  “Keeping sales teams motivated while they spend so much time out on the road can be complex.  Kickback Sales Incentive tool will keep them in touch with their progress and keep the momentum of the program going.”

The trial began in July and will last nine months.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com
), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship qode® direct-to-mobile-web technology and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue—anytime and anywhere.

About Sponge Ltd.
Sponge, a NeoMedia Technologies company (OTC BB: NEOM), is the U.K. market leader in providing mobile applications to agencies and media groups, and has gained recognition as one of Europe's top independent developers of mobile applications and content. Founded in 2001, Sponge counts among its clients more than 40 agencies, including WPP, Aegis and BBH, and supplies services to over 100 world-class brands, including Coca-Cola, Heineken, Diageo, Walker’s and Lynx/Axe. Sponge also supplies a range of mobile services to media groups, including News International, Trinity Mirror, Endemol and IPC. For more information, visit www.spongegroup.com

Press Contacts: 
Martin Copus
NeoMedia Technologies, Inc.
+(239) 246-9889 or +44 7766 801818
[email protected]

David A. Kaminer

The Kaminer Group

+(914) 684-193
[email protected]


Susie Phillips
Bluebear
+(44) 1707 320274
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />







NeoMedia’s Sponge Subsidiary Provides Mobile Application for U.K.  Company ‘One’


FORT MYERS, FLA., AND LONDON, August 03, 2006 -- Mobile marketing specialist Sponge, a division of NeoMedia Technologies, Inc. (OTC BB: NEOM), is providing its “text to win” application for an international mobile promotion staged by One (brand) bottled water (www.onewater.org.uk
) to bring clean water to Africa.

One Water is an example of “ethical” (cause-related) marketing that is gaining considerable momentum in the U.K. and elsewhere in the Western world. All the profits from sales of One Water – which is sold at leading U.K. retailers including Waitrose, Morrisons, Co-Op and Total – go to building unique roundabout PlayPumps overseas, which will improve people’s lives by providing free, clean water for drinking, cooking, and washing.

One supports the Roundabout charity (www.roundabout.co.za), which installs PlayPumps in African villages, replacing traditional hand pumps. PlayPumps work through the rotational movement created by children playing on them, much like a merry-go-round.  As the children play, the merry-go-round drives a pump to extract water, which is then channelled into large storage tanks. The PlayPumps are so efficient, that there is usually excess water available for irrigation purposes, which was not possible with hand pumps.

NeoMedia’s Sponge became involved when One Water approached the London-based leader in mobile marketing applications and content delivery for help with its summer promotion -- to win a trip to Africa, said Jessie Britton of Sponge.  “NeoMedia and Sponge were delighted to support this important cause by donating our expertise and giving One Water full access to our ‘Text to Win’ mobile interactivity, to help them build brand awareness and conduct their promotion,” she said.

The grand prize in the promotion is a trip to Africa, where the winner will help build and install a roundabout PlayPump.  The August through October promotion is featured on 1 million-plus bottles of One Water, a national outdoor advertising campaign, an online campaign, and e-mail.

One Water founder Duncan Goose credits Sponge with “providing the finishing touch we needed for this promotion.  We approached Sponge because of the company’s fantastic reputation in handling high traffic promotions, and we were delighted when they not only agreed to work with us, but also donated some very valuable marketing support.”

Martin Copus, COO of NeoMedia and president of its mobile business unit, said, “It is exciting and worthwhile to see mobile technology being used to help improve people’s lives in this way. We salute the wonderful initiative of One Water and their partner Roundabout.”  

About Sponge Ltd.
Sponge, a NeoMedia Technologies company (OTC BB: NEOM), is the U.K. market leader in providing mobile applications to agencies and media groups, and has gained recognition as one of Europe's top independent developers of mobile applications and content. Founded in 2001, Sponge counts among its clients more than 40 agencies, including WPP, Aegis and BBH, and supplies services to over 100 world-class brands, including Coca-Cola, Heineken, Diageo, Walker’s and Lynx/Axe. Sponge also supplies a range of mobile services to media groups, including News International, Trinity Mirror, Endemol and IPC. For more information, visit www.spongegroup.com

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship qode® direct-to-mobile-web technology and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue—anytime and anywhere.

The qode suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the qode (www.qode.com) platform, qodereader™ and qodewindow™, all of which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile Internet. 

Along with Sponge, NeoMedia’s recently acquired companies include 12snap AG (www.12snap.com), Mobot, Inc. (www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile visual recognition technology, and Gavitec AG - mobile digit (www.gavitec.com), a Würselen, Germany-based leading provider of mobile technology and marketing solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode and PaperClick are registered trademarks, and qodereader,  qodewindow and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Press Contacts: 
Martin Copus                
NeoMedia Technologies, Inc.                  
+(239) 246-9889 or +44 7766 801818                
[email protected]                   

David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]

Suzie Phillips
Bluebear
+(44) 1707 320274
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />





NEW YORK SUBWAY FRANCHISE TEAMS WITH MOBILELIME TO OFFER MOBILE COUPONS TO PREFERRED CUSTOMERS


12 Locations in Buffalo New York Launch Mobile Alerts Club

BOSTON - AUGUST 1, 2006 - MobileLime(r), the first company to turn the mobile phone into a marketing, loyalty and payment device, today announced that 12 Subway(r) franchises owned by QSR Brands in Buffalo, New York are the first in the area to market to preferred customers in real-time by offering alerts and discount coupons via customers' cell phones.  The deployment of MobileLime's Mobile Alerts Club offers a consumer-centric model for the use of mobile phones to build one-to-one relationships with customers while increasing store traffic and boosting promotional response in the quick serve restaurant (QSR) arena.

With the Mobile Alerts Club, QSR Brands' customers will opt-in to the preferred program at the location(s) they frequent, allowing them to receive periodic coupons, last minute specials and event alerts directly on their cell phones.  For QSR Brands, the program automatically delivers a robust, accurate database of their frequent customer base, offering a better understanding of customer preferences and buying behaviors.

"The Mobile Alerts Club allows us to better understand our buyer's preferences and drive traffic by communicating with them in real-time," said Andrew Kamps, vice president of operations, QSR Brands.  "We are confident that this unique marketing channel will give us a considerable competitive advantage and move product with the greatest degree of planning flexibility.  We hope to significantly exceed the typical 2-3% promotion response rates we typically see when using traditional marketing channels."

"Mobile clubs are a solid marketing channel today which, when properly employed, enable merchants to create true one-to-one relationships with their customers while increasing response rates and, ultimately, sales," said Robert Wesley, president and CEO, MobileLime.  "We are excited to enter New York with a leading franchise like Subway that is always looking for a marketing edge.  The Subway Mobile Alerts Club launch further demonstrates the marketing opportunities MobileLime offers businesses of all types as we continue to expand nationwide."

Subway's Mobile Alerts Club is available today and free to consumers.  Consumers in the Buffalo area can sign up at any one of the 12 participating Subway locations or by sending a text message from their cell phone with the code "7299" (SBWY) to the number 35562.

About MobileLime(r)
MobileLime is the first U.S.-based company to turn the mobile phone into a marketing, loyalty and payment device, enabling merchants to build sales and loyalty in ways never before possible.

With MobileLime, consumers can use their mobile phones to personalize their shopping experience with valuable information and offers, take advantage of loyalty programs without carrying a card, and use their mobile phones as a quick and secure way to pay for purchases.  MobileLime enables merchants to create a true one-to-one relationship with their customers - reaching them through multiple channels with timely and targeted promotions when customers are most receptive.  Merchants can take advantage of cost-effective high-impact interactive cardless loyalty programs, and let customers pay with their mobile phones, speeding checkout and cutting costs by offering flexible payment options.

Recently awarded 1st place winner of the Wireless Emerging Technologies Award at CTIA WIRELESS 2006 for the Consumer Messaging Application (SMS/MMS) category and the 2005 Global Retail Technology Award for Best In-Store Innovation and the Innovation Award from the Global Mobile Marketing Association, MobileLime, a service of Vayusa, Inc., is privately held and based in the Boston area.  To learn more, please visit www.mobilelime.com.

Media Contact:
Melissa Dolan
Fusion PR
212-651-4236
[email protected]
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MOPHAP IN MOTION - ANNOUNCES COMPLETION OF SEED FUNDING; TAPS LANDSMAN AS CTO; AND ADDS RUDA TO ITS BOARD



NEW YORK, Aug. 2, 2006
­ Mobile Phone Applications, Inc. (MoPhap), a leading mobile ad server and publisher network, today revealed a slew of announcements as the company readies its multi-format mobile ad platform for deployment.  The company has recently completed its initial seed round of funding, tapped industry veteran Rick Landsman for CTO post and added Harry Ruda, most recently CEO of Softricity, to its Board of Directors.

Mophap is rolling out its mobile ad server platform capable of delivering ads to mobile handsets in a variety of industry-approved formats.  The service features a single integrated web interface that allows agencies and marketers to deliver WAP banners and interstitials, and pre-load ads for mobile applications.

The seed round of funding, raised from a group of Boston-based angels and individual investors, underscores the company¹s commitment to leading the emerging mobile advertising marketplace.  ³We are delighted to have successfully completed our first round of outside investment.  The interest expressed by a broad-base of investors and speed in which we were able to close speaks volumes to our technology and business model,² explained Robert Walczak, Mophap Inc. founder and CEO.  

The company is announcing the appointment of Rick Landsman as Chief Technology Officer (CTO) for the company.  A seasoned engineer with proven expertise in large-scale Internet application development, Rick previously served as co-founder and CTO of Unicast Communications Corp., developer of interstitial advertising server technology.  Rick was awarded 11 U.S. and 2 international patents in the area of interstitial ad delivery.  Rick is recognized as one of the leading technologists in Internet advertising.

Rounding out its management team, Mophap has also announced that Harry Ruda, already on the company¹s Board of Advisors, has been named to Mophap¹s Board of Directors. Mr. Ruda's career spans over thirty years in the information and communications technology marketplace and most recently served as founder and CEO of Softricity. In July, 2006, Microsoft completed its acquisition of Softricity, greatly enhancing its virtualization strategy.

³With the latest appointment of Rick Landsman as CTO combined with Harry Ruda¹s added responsibility as part of our Board of Directors, Mophap is in a unique position to establish itself as the defacto mobile platform of choice and quickly capture market share as it ushers in the next wave of interactive advertising taking place over mobile networks,² added Walczak.

Stay tuned for more announcements from Mophap in the near future.

About MoPhap
Based in New York City, MoPhap has created the ad industry¹s most robust WAP ad server, delivering more ad formats to WAP-enabled handsets than any other. MoPhap¹s publisher network brings new streams of revenue to publishers looking to leverage and monetize their content via ad-supported mobile distribution.  The company also serves top-tier ad agencies and marketers with mobile media planning, purchasing,  and distribution via an intuitive web-based ad manager platform.  For more information, visit www.mophap.com.

Contact:        
Richard Krueger        
MoPhap        
(212) 784-9273        
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />




NeoMedia and Kraft Foods Italia Complete Promotion Campaign




FORT MYERS, FLA., and MILAN, July 31, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM, www.neom.com), an innovator in market-driven technologies, announced today that its mobile marketing agency 12snap AG (www.12snap.com) subsidiary have completed a successful 90-day promotional campaign for Kraft Foods Italia.

The “Celebrate the 35th Birthday of Philadelphia” campaign was for the world famous Philadelphia cream cheese from Kraft, and was the fourth promotion created by the NeoMedia company for the international food giant.  The celebration, marking the 35 years Kraft has offered Philadelphia cream cheese in Italy, featured a promotion written on the packs of the double pat of Kraft Philadelphia Classico. 

Purchasers and participants had chances to win a “100 Creamy Ideas” cookbook, published by Mondadori, given away every hour, as well a Kodak Easyshare System with C310 digital camera and printer every day, and every month a prepaid debit card with
3,000 ($$3,650 U.S.) in electronic coupons to spend at any sales outlet within the VISA Electron circuit.  The grand prize, won by a lucky customer from Milan province, was a fabulous Citroën C2 1.1 Elegance.|

More than 6 million packages of Philadelphia Classico were sold during the promotional period, resulting in an average of 1,800 entries per day in the sweepstakes, an excellent result that surpassed predictions.

Martin Copus, president of NeoMedia Mobile and COO of the parent company, said, “We’re delighted that a company of the stature of Kraft Italia is closer to mobile marketing, and that 12snap is becoming for Kraft a partner that offers the security of quality.”

About 12snap AG
Acquired by NeoMedia Technologies, Inc., earlier this year, 12snap AG is headquartered in Munich with branches in Düsseldorf, New York, London, Milan, Stockholm and Vienna.  As an expert in innovative marketing and entertainment for mobile phones,   12snap combines know-how in mobile applications, mobile loyalty and mobile marketing.  In the mobile marketing space, 12snap creates and implements national and pan-European mobile marketing campaigns for international brands; its mobile loyalty business unit offers customer loyalty programs for companies and brands, and its mobile applications business unit is the center for development and software.  12snap sells and licenses a wide spectrum of mobile solutions to satisfy the demands of the current growing market and the new uses of the third mobile phone generation (UMTS) -- from dynamic video services and multiplayer games to personalized messaging applications.  12snap has 75 employees, and provides services to companies including McDonald's, MTV®, Coca-Cola, Ferrero, Wella, adidas, Unilever and Gillette®. 

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web qode technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue—anytime and anywhere.

The qode suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the qode (www.qode.com) platform, qodereader™ and qodewindow™, all of which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile Internet. 

NeoMedia’s recently acquired companies and offerings include 12snap AG (www.12snap.com), Mobot, Inc. (www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, UK-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a Würselen, Germany-based leading provider of mobile technology and marketing solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode and PaperClick are registered trademarks, and qodereader,  qodewindow and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Press Contacts:
Martin Copus                                                                   
NeoMedia Technologies, Inc.                                             
+(239) 246-9889 or +44 7766 801818                               
[email protected]                                                          

David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />





Germany’s HandyGames™ Inks Deal with Greystripe’s AdWRAP Mobile In-Game Adverting Network to Distribute 28 Award-Winning Titles Games Free of Charge to Consumer

AdWRAP Service Adds 28 Titles in Biggest Deal to Date

(SAN FRANCISCO, CA/GIEBELSTADT, GERMANY) — Mobile In-Game Advertising Network Greystripe has partnered with the leading independent German mobile game publisher to distribute 28 award-winning titles. The alliance with HandyGames™ will bring more free mobile games to consumers worldwide and produce new ad-generated revenue for the developer.

Greystripe’s revolutionary take on mobile content has been featured in The Wall Street Journal and on the BBC World News, as it begs the simple question, “if radio and television can be free to the consumer with advertising, why shouldn’t mobile games be free, too?”

The games will be supported using Greystripe’s AdWRAP for Publishers (AFP), an automated online service that connects Greystripe’s advertising network to any mobile gamehas been quickly attracting interest since its launch in May 2006. Game developers seeking an ad-based new revenue streams and advertisers keen to tap into the new mobile medium have been quick to sign up. AdWRAP is designed to be a turnkey advertising network, blending the best of mobile marketing, viral promotion and advergaming. Using patent-pending technology, it provides advertisers with unique targeting, while at the same time subsidizing free games for consumers with non-intrusive, opt-in advertising.

“HandyGames sees ourthis ad-supported model as the way to make mobile games profitable, and we think the AdWRAP network will increase consumer access and excitement about playing mobile games,” said Greystripe CEO Michael Chang. “People who are still new to playing games on their phones will be more willing to experiment with free games rather than risk disappointment with a $3 to $12 download.”

It took HandyGames minutes to link its games to the AdWRAP system, and now mobile consumers have free access to HandyGames’ high-quality puzzle games, classic shoot ’em up style games, sports, casino games and more. The titles include: Jan Michaelis Snowboarding, Flowboarding, Penalty, Bowling, Amy’s Adventure, Pirates Ahoy, Apache Warrior, Adventure Boy in Zooloo Land, Bomber Pilot, 1941: Frozen Front, 1942: Deadly Desert, Spellboys, Townsmen, Townsmen 2, Townsmen 3, Townsmen Racing, Space Guerillas, Ancient Ruins 1, Ancient Ruins 2, Ancient Ruins 3, Ancient Ruins 4, Aces Of 1916, 1805: French Empire, Beershooter, Slot Machine, Slot Racing, AA Flak 8.8 and Atlantis 2097. Consumers can find more information about the games at the HandyGames Web site (www.handy-games.com <http://www.handy-games.com/> ).

“We’re excited to introduce a collection of our most popular mobile games to a wider audience and give consumers free access to mobile entertainment,” said Christopher Kassulke, CEO of HandyGames. “Greystripe has found a revolutionary way for the mobile gaming industry to move to a new level and help game publishers open up new revenue streams.”

Similar to Internet gaming and content sites, the HandyGames portfolio will be “wrapped” with advertisements. Advertisers view the approach as a powerful way to reach target demographics that spend more time gaming than they do with traditional ad media, and who may play mobile games as long as 20 minutes. Among AdWRAP network advertisers are Zagat Survey, Modtones (www.modtones.com <http://www.modtones.com/> ) and GPShopper, which were among the first to join the network at its launch during the E3 gaming industry trade show.

AdWRAP is built for scalability, as the overall in-game advertising market is predicted to grow more than ten-fold in the next five years. AdWRAP in-game advertisements provide significant value over current mobile marketing methods, with full-screen ads, video formats and the ability to target consumers who are more likely to respond to promotions in their free time. According to M:Metrics, in 2005 there were approximately 55 million mobile game players in the U.S. alone. Mobile advertising revenues are predicted to grow to $732 million by 2010, up from $56 million in 2005, according to the Yankee Group.

About handy-games.com GmbH
HandyGames is one of the leading independent developers of mobile games. The company has offices in Giebelstadt, Germany, and Bucharest, Romania, with its own international distribution network. The company was founded in 2000 by the Markus and Christopher Kassulke and Udo Bausewein, currently has more than 50 employees and plans to expand further. Its extensive product range is characterized by high quality and includes downloadable and pre-installed games and applications for mobile phones (based on J2ME), as well as applications for the mobile Internet. The company is one of the pioneers in this sector. HandyGames has developed top sellers, such as Townsmen and Flitzer. The company’s success is also reflected in long-term relationships with leading handset manufacturers and operators, and various international awards.

For more information, go to: www.handy-games.com <http://www.handy-games.com/>

About Greystripe
Greystripe is the world’s first mobile advertising network for games and applications. Greystripe’s AdWRAP mobile advertising network monetizes applications and games, provides quick loading, targeted ads for consumers, turnkey profits for publishers, and cost-effective trackable ROI for advertisers. Greystripe is leveraging this unique advertising network by creating the first ad-supported mobile game distribution system to revolutionize the way content is delivered to mobile game players.

For more information, please contact:
Vijay Chattha, Greystripe PR/VSC Public Relations
(m) 415 305-6041 / [email protected]  <mailto:[email protected]><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />



NeoMedia Signs Operating Agreement in China to Sell qode ‘Direct-to-Web’ Technology in Asia



FORT MYERS, Fla., and BEIJING, July 27, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM), an innovator in market-driven technologies, announced today that it has expanded its presence and broadened its business opportunities in China by signing an operating agreement with a China-based company.  The operating agreement follows a marketing agreement, also with Shang Fang Wei Ye Technology Development Limited Company of Beijing, a subsidiary of Beijing Sino-U.S. Jinche Yingyang Auto Technological Services Ltd., to introduce and market NeoMedia’s patented qode® (www.qode.com) direct-to-Web technology in key markets in Asia. 

“NeoMedia has quickly established a relationship and extended its inroads in China,” said Charles T. Jensen, the company’s president and CEO.  “In Shang Fang, we have a partner that brings great knowledge of the ways and means of doing business in its country and who shares NeoMedia’s desire to bring qode and our other patented technologies to market today.”

Mr. Jensen said the purpose of the operating agreement is for Shang Fang to take mobile products developed by NeoMedia to market in China, and to work with NeoMedia to explore new opportunities.”<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Doing Business in the ‘Capital of Hand-held Communications

Mr. Jensen said that NeoMedia “knows full well that Asia is out in front in its use of the Mobile Internet as an everyday means of business. Camera cell phones and PDA’s are everywhere, and China is now the  ‘capital of hand-held communications’, with more handsets in use than any other country in the world. A key to our worldwide expansion plans for NeoMedia is having a strong and growing presence in China, and with this agreement today, we believe we are well underway toward achieving this goal.”

NeoMedia’s primary role will be as the main interface to mobile operators, with the company primarily responsible for demonstrating environments as well as developing demonstration products for mobile systems, service network environment enablers, and mobile application solutions and services.   Shang Fang’s primary role will be to provide an interface with various Asian governments as well as to identify and help negotiate with potential commercial partners of qode in that part of the world.NeoMedia’s qode technology provides the means for consumer-oriented companies and enterprise organizations to link their products and services directly to specific relevant Web pages on the Mobile Internet, to be available anytime and anywhere.  Users of qode-enabled camera cell phones or PDA’s can click on 2-dimensional barcodes with their handset’s camera, or enter a brand name, keyword or UPC digits in the qodewindow™ text bar to access multimedia information, request/receive coupons, tickets, samples, advertising and more, via the Mobile Internet.

Martin Copus, NeoMedia’s COO and head of NeoMedia Mobile, said that “more than 5 million new subscribers to mobile services come on line each month in China, which is already home to approximately one-fifth of the world’s cell phone users today.  This is a vast market for mobile devices, and we have what we believe is true utility and value in applications running on our technology.  This is a very exciting time and marketplace, and NeoMedia is excited to be early into China with our direct-to-mobile-Web qode platform and handset software,” he said.

Mr. Copus said that the reach of the partnership between NeoMedia and Shang Fang will extend to China’s special administrative regions of Hong Kong and Macau, as well as to Taiwan (R.O.C.).

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship qode® direct-to-mobile-web technology and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue—anytime and anywhere.

The qode suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the qode (www.qode.com) platform, qodereader™ and qodewindow™, all of which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile Internet. 

NeoMedia’s recently acquired companies and offerings include 12snap AG (www.12snap.com), Mobot, Inc. (www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, UK-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a Würselen, Germany-based leading provider of mobile technology and marketing solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode and PaperClick are registered trademarks, and qodereader,  qodewindow and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Press Contacts:          
Martin Copus                            
NeoMedia Technologies, Inc.                  
+(239)-246-9889 or +44 7766 801818    
[email protected]       

David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]