NeoMedia’s 12snap Subsidiary Starts Second Half With ‘Solid Revenues from Major Client Customers’ (NeoMedia Technologies, Inc.) | Mobile Marketing Association
October 11, 2006



NeoMedia’s 12snap Subsidiary Starts Second Half With ‘Solid Revenues from Major Client Customers’

FORT MYERS, FLA., and MUNICH, GERMANY, Oct. 10, 2006
-- NeoMedia Technologies, Inc. (OTC BB: NEOM, (www.neom.com), said today that its award-winning mobile marketing agency 12snap AG subsidiary (www.12snap.com) has started the second half of fiscal 2006 with “solid revenues from major client customers,” both involved in national soccer promotional programs delivered via mobile phones.

NeoMedia President and CEO Charles T. Jensen said 12snap, acquired by NeoMedia earlier this year, is “serving internationally renowned clients, providing services valuable to marketers and consumers alike.”  He said two major clients accounted for just under half a million dollars in revenue to 12snap early on in the second half of the fiscal year, in addition to revenues from other client contracts.

In April, 12snap signed a contract to bring its expertise to “mobilize” the help a leading global airline’s cross-media communication of its involvement in German soccer. The airline wanted to leverage its partnership with the German Football (Soccer) Association (DFB) and record-holding champion club FC Bayern Munich (FCB) by placing increased emphasis on its mobile strategy, working with 12snap to bring fans comprehensive mobile entertainment packages including soccer-themed content and games, competitions, and video clips.

In July, 12snap signed a contract to extend its service agreement with an international chocolate company, providing a mobile marketing component for the client’s multi-channel marketing strategy, which involved a long-running DFB Team Sticker Campaign for two of its leading candy brands.  Nokia, a world leader in mobile communications, is also involved as a  campaign partner in the program, which delivered collectable pictures of the national soccer team via purchases of products, and included creation of a soccer Collector’s Album for mobile phones. 

About 12snap AG
Acquired by NeoMedia Technologies, Inc., earlier this year, 12snap AG is headquartered in Munich with branches in Düsseldorf, London, Milan, Stockholm, Istanbul, and Fort Myers, Florida.  As an expert in innovative marketing and entertainment for mobile phones, 12snap combines know-how in mobile applications, mobile loyalty and mobile marketing.  In the mobile marketing space, 12snap creates and implements national and pan-European mobile marketing campaigns for international brands; its mobile loyalty business unit offers customer loyalty programs for companies and brands, and its mobile applications business unit is the center for development and software.  12snap sells and licenses a wide spectrum of mobile solutions to satisfy the demands of the current growing market and the new uses of the third mobile phone generation (UMTS) -- from dynamic video services and multiplayer games to personalized messaging applications. 12snap has 75 employees, and provides services to companies including, McDonald's®, MTV®, Coca-Cola®, Wella®, adidas®, Unilever® and Gillette®.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web qode® technology, and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

The qode suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the qode (www.qode.com) platform, qode®reader™ and qode®window™, all of which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile Internet. 

Along with 12snap, NeoMedia’s recently acquired companies and offerings include Mobot, (www.mobot.com),a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, U.K.-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a Würselen, Germany-based leading provider of mobile technology and marketing solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qodereader,  qodewindow and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Press Contacts:          
Chuck Jensen               
NeoMedia Technologies, Inc.                  
+(239) 337-3434                       
[email protected]       

David A. Kaminer
The Kaminer Group
+(914) 684-1934
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