NeoMedia’s qode® Now Available for Sony-Ericsson JAVA Mobile Phones (NeoMedia Technologies, Inc.) | Mobile Marketing Association
October 11, 2006



NeoMedia’s qode® Now Available for Sony-Ericsson JAVA Mobile Phones

FORT MYERS, Fla., Oct. 11, 2006 –
NeoMedia Technologies, Inc. (OTC BB: NEOM), a leader in market-driven technologies, announced today that its flagship direct-to-mobile-web qode® technology is now available through a free download to run on eight Sony-Ericsson® mobile phones based on the popular JAVA MIDP 2.0 technology.

Free downloads of NeoMedia qode software for JAVA are available to Sony-Ericsson users by invoking the browser on the phone and entering “get.qode.com.”  qode, including qode®reader and qode®window, can then be installed in just a few minutes by following instructions on the phone’s screen.

List of Compatible Mobile Phones to Grow

NeoMedia, which plans to add more JAVA-based phones supporting qode in the coming weeks, previously introduced qode for the Symbian® Series 60 operating system, prevalent on Nokia® mobile phones.

NeoMedia’s patented qode (
www.qode.com) suite of easy-to-use applications includes qode®reader and qode®window, which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the Mobile Internet.  qode®reader works with camera phones, letting users “click” on two-dimensional “smart codes” to connect directly to targets, while qode®window lets users enter a key word, phrase or product name to connect to a target.

“NeoMedia is delighted to announce that Sony-Ericsson is the latest manufacturer whose phones support the qode platform of consumer products,” said Martin Copus, president of NeoMedia Mobile and COO of the parent company. 

“Mobile marketing – the real-time live interconnection between consumers and marketing companies – is still in its infancy in the U.S., but has already taken wing in Europe and Asia,” Mr. Copus said.  “NeoMedia will continue to add to the list of manufacturers and mobile phones that support qode as mobile marketing continues to evolve here and grow around the world.”

The Sony-Ericsson MIDP 2.0 phones now running qode include the Sony-Ericsson K600i, Sony-Ericsson K700i, Sony-Ericsson K750i, Sony-Ericsson S710a, Sony-Ericsson W550i, Sony-Ericsson W600i, Sony-Ericsson W900i, and Sony-Ericsson Z800, in use in both the U.S. and Europe according to m:metrics (
www.mmetrics.com), a leading authority on the mobile marketplace.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

The qode suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the qode (
www.qode.com) platform, qode®reader and qode®window, all of which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile Internet. 

NeoMedia companies and offerings include: 12snap AG (
www.12snap.com), a Munich, Germany-based award-winning leader in mobile marketing and entertainment applications; Mobot, Inc. (www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, UK-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a Würselen, Germany-based leading provider of mobile technology and marketing solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qode®reader, qode®window and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.


Press Contacts:
Martin Copus
NeoMedia Technologies, Inc.                           
+(239) 246-9889 or +44 7766 801818             
[email protected]                                        

David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />