NEW MOTION, INC. SIGNS DEAL WITH SPORTS FRANCHISE SENSATION TNA WRESTLING!

Extensive Multi-Media Integration With Spike TV’s TNA iMPACT!™, PPV, Live Events

lRVINE, CA – Wrestling franchise sensation Total Nonstop Action (TNA) Wrestling has signed a comprehensive, exclusive mobile content deal with New Motion, Inc., a digital entertainment company.  The deal includes extensive multi-media integration with Spike TV’s TNA iMPACT!™, pay-per-view and live events.

TNA Wrestling was launched in 2002 and has emerged as one of the fastest growing sports / entertainment franchises in the country, delivering a distinct brand of high-risk, live-action athletic entertainment.  TNA's roster includes some of the most exciting and recognizable stars in wrestling today, competing in an innovative six-sided ring.  Fans watch TNA competitions at live events, on pay-per-view, and weekly on Spike TV’s TNA iMPACT! airing every Thursday at 9:00 p.m. eastern time, and reaching 91.6 million homes.

The comprehensive deal includes:

<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

·          Exclusive North American rights for New Motion to develop and promote TNA branded mobile content, including alerts, blogs, wallpapers, ringtones, fan clubs and fan polling.

·          Integration of New Motion’s mobile offering into TNA shows, storylines, web presence, and other TNA promotions.

·          Event visibility, including ring and arena signage, on-air announcements, and live fan voting during TNA events and broadcasts.

"We're excited to partner ourselves with New Motion, a company that will allow TNA Wrestling to communicate and interact with our fans in ways never before seen in professional wrestling,” said TNA president Dixie Carter.  "Like our innovative wrestling product, TNA and New Motion will offer cutting edge opportunities for our fans to integrate themselves into the matchups and storylines through mobile technology.  This exciting new venture is another step in building an even closer bridge between TNA and its fans."

Burton Katz, chief executive officer of New Motion, Inc., said, “TNA has an extremely active and growing fan base.  We look forward to working with the TNA team to bring their fans diversified and feature-rich mobile content.”

TNA's roster includes some of the most exciting and recognizable stars in wrestling today, including Sting, Christian Cage, The Latin American Exchange, Kurt Angle, Raven, AJ Styles, America's Most Wanted, Rhino, Team 3D, Abyss, Christopher Daniels, the TNA Knockout babes and others.  iMPACT! also features TNA Wrestling signature bouts, including the high-flying "Ultimate X Match" and the hellish "Six Sides Of Steel".

Wired Magazine recently declared New Motion’s mobile content capabilities a “rival to those of their mainstream-media counterparts,” and Wireless Business Forecast named New Motion “a company to watch.”

About TNA Wrestling
TNA Wrestling delivers a distinct brand of high-risk, athletic entertainment.  TNA's roster includes new, fresh talent like AJ Styles, Christopher Daniels, Samoa Joe, Chris Sabin and recognizable stars such as Kurt Angle, Sting, Christian Cage, Jeff Jarrett, Team 3D, and others.  TNA features the innovative six-sided ring and the high-flying "X Division," as well as concept matches such as "Ultimate X," "King of the Mountain," and "Six Sides of Steel."   TNA Entertainment, LLC is a privately held company headquartered in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Nashville, Tennessee.   For more information, visit www.tnawrestling.com.

About New Motion, Inc.
New Motion, Inc. is a privately held digital entertainment company providing a broad range of digital and mobile products and services to consumers.  New Motion, Inc. combines the power of the Internet, the latest in mobile technology, and traditional marketing / advertising methodologies in their three divisions: MobileSidewalk™, one of the largest U.S. based mobile entertainment companies, RingtoneChannel, a mobile storefront provider, and Bid4Prizes, a low-bid mobile auction game.  Headed by a seasoned team of Internet, new media, entertainment and technology professionals, New Motion, Inc. was founded in 2005 and is headquartered in Irvine, California with a branch office in Los Angeles.  For more information, please visit www.newmotioninc.com, www.mobilesidewalk.com, www.ringtonechannel.com and www.bid4prizes.com.

Paramount Pictures Goes Mobile

Text MOVIES to 33287 for Paramount Mobile Content

HOLLYWOOD, CA (January 4, 2007) – Paramount Pictures, a unit of Viacom, Inc.(NYSE: VIA and VIAB), today announced the launch of  a mobile phone portal to deliver content to mobile devices and act as a platform to promote theatrical and DVD releases. Visitors to the mobile movie sites will be able to browse and purchase movie-related content from their mobile phones, and opt-in to receive alerts about Paramount Pictures. Crisp Wireless, a provider of mobile content management solutions, was selected as the content management software partner.

“We are delivering a movie destination site that will enable users to learn about new releases, find theatres, purchase content, buy tickets and participate in promotions,” said Sandi Isaacs, Senior Vice President of Interactive & Mobile for Paramount Digital Entertainment. “Paramount Pictures will now have a direct-to-consumer relationship to deliver revenue generating content, innovative mobile campaigns, tailored promotions, DVD/retail tie-ins and collaborative partnerships with technology and media partners.”

“<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Paramount has developed a unique blueprint for promoting movies to a mobile audience, and we are thrilled to help them deliver this user experience,” said Boris Fridman, Chief Executive Officer for Crisp Wireless. “We are truly excited about Paramount’s innovative approach to the mobile medium.  This is an ideal site for our mLogic Media™ platform as we are committed to providing our partners with the flexibility to continually enhance mobile strategies.”

About Paramount Digital Entertainment
Paramount Digital Entertainment (PDE) is part of the Paramount Pictures Corporation (PPC), a unit of Viacom (NYSE: VIA, VIA.B).  PPC is a global entertainment company that produces and distributes filmed entertainment through the Paramount Motion Picture Group (PMPG). PDE is responsible for the digital delivery of filmed entertainment content to consumers across current and emerging global platforms including online, wireless and gaming on behalf of PMPG labels, including Paramount Pictures, Paramount Vantage, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Pictures International, Paramount Home Entertainment, Paramount Studios and Worldwide Television Distribution.

About Crisp Wireless
Crisp Wireless is the leading provider of mobile applications and content management solutions for consumer-facing enterprises. Crisp Wireless provides companies with an innovative new medium to reach their customers, create new sources of revenue and capitalize on the emerging mobile marketplace. The mLogic™ mobile content and commerce solutions and Crisp Wireless’ development and management services enable clients to rapidly and economically deploy multimedia content and mobile commerce solutions across all carriers and handsets. For more information, please contact [email protected] or visit www.crispwireless.com. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Prentice Hall to Use NeoMedia’s qode to Link to Sales Force via Cell Phones; NeoMedia Completes $2.5 Million Funding Agreement with Cornell Capital

FORT MYERS, Fla., Jan.8, 2007 – NeoMedia Technologies, Inc. (OTC BB NEOM), announced today that its patented qode® technology, which links users via cell phones to the Mobile Internet, will be used by Prentice Hall, a worldwide leader in text book publishing, to help communicate with its sales force. Prentice Hall is currently introducing qode to its sales force at a national sales meeting in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Phoenix. 

Eric Frank, director of marketing, Business Publishing for Pearson Prentice Hall said qode will be an “integral component” of the seven-day meeting at the J.W. Marriott.  Prentice Hall, he said, will use qode as an “ice-breaker” from the beginning of the meeting, and will have its sales staff enter daily contests through active personal interaction, all powered-by qode.  When the national sales meeting is over, he said, the Prentice Hall sales staff will take qode with them, on their cell phones, as they work.  Initially, they will use qode to receive sales tips and “talking points” on some 40 titles.

“Our team is very excited about using qode in our internal and external marketing efforts,” Mr. Frank said, noting that sales staff “will also be enabled to demonstrate the interactive features of the “Marketing: Real People, Real Choices 5/e,” text book.

The fifth edition of the popular marketing text, ”Marketing: Real People, Real Choices 5/e” will be in distribution in January.  The text, used annually by thousands of college students and hundreds of professors and instructors worldwide, includes a detailed description of NeoMedia’s launch of qode, including interviews with top executives.  Prentice Hall also made a video about the qode launch, which was filmed at NeoMedia’s Fort Myers headquarters.  Dr. Michael R. Solomon, visiting professor of Marketing, St. Joseph's University, Greg W. Marshall, professor of Marketing and Strategy in the Crummer Graduate School of Business, Rollins College, and Elnora W. Stuart, professor of Marketing and BP Egypt Oil professor of Management Studies at The American University in Cairo, wrote the fifth edition of the text. Through a special arrangement with Prentice Hall, the textbook will be made available for purchase through links on both the NeoMedia Technologies (www.neom.com) and qode (www.qode.com) Web sites.

NeoMedia said the contract with Prentice Hall is revenue-generating.

NeoMedia - Cornell Capital in Funding Agreement

NeoMedia also said that on December 29, 2006, it entered into a Securities Purchase Agreement with Cornell Capital Partners, LP, selling $2,500,000 of secured convertible debentures to Cornell which can be converted into shares of NeoMedia common stock.  In connection with the transaction, NeoMedia also issued 42 million warrants to Cornell with an exercise price of $0.06 per share, and repriced 210 million warrants held by Cornell to $0.04 per share.  For a period of six months, NeoMedia has the right to redeem the repriced warrants on a cashless basis at a price of $0.12 per share. 

Charles W. Fritz, NeoMedia’s chairman and interim CEO, said that he and the company’s Board “are pleased that Cornell has stepped up to help us meet current and near-term obligations.  Mr. Fritz said that a significant portion of the funds is expected to be used to repay some of NeoMedia’s obligations to silent partners assumed by the company in its acquisition of 12Snap AG in February 2006. 

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

NeoMedia’s patented  qode (www.qode.com) suite is an easy-to-use set of applications, including qode®reader and qode®window, which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the Mobile Internet.  qode®reader works with camera phones, letting users “click” on two-dimensional “smart codes” to access the Mobile Web site to which the code is linked, while qode®window lets users reach the same destination by entering a key word, slogan, or product barcode number.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qode®reader, qode®window and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Press Contacts:
Rick Szatkowski
NeoMedia Technologies, Inc.      
+1 (239) 571-3104        
[email protected] 

David A. Kaminer
The Kaminer Group
+1 (914) 584-1934
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

NeoMedia’s qode to be Introduced in U.K. by News Group Newspapers

FORT MYERS, Fla., and <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />LONDON, December. 14, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM), an innovator in market-driven technologies, today announced that it was partnering with News Group Newspapers (NGN), and its market-leading Sunday newspaper, the News of the World® (www.newsoftheworld.co.uk), to introduce its patented qode® direct-to-mobile-web technology (www.qode.com) in the U.K.

Charles W. Fritz, founder, chairman and interim CEO of NeoMedia, said that the qode introduction was announced by Mike Anderson, managing director of News Group Newspapers to Media Week magazine in London earlier this week.

“Effectively, qode is the same thing as the interactive red button on the television, but in a newspaper,” Mr. Anderson said, referring to the interactive service on NewsCorp’s BSkyB satellite TV.   “NGN is keen to develop mobile as a digital distribution method. This is all part of News Group changing from a newspaper company to a media company,” he said.

Mr. Anderson added that the News of the World -- with a readership of 8.2 million (source: National Readership Survey of Great Britain, January-July 2006) -- will use qode mainly to bring TV clips of English Premier League football (soccer) to its readers via their cell phones over the Mobile Internet, as News Group has won the rights to broadcast league games to mobile phones in a joint bid with BSkyB.  He said qode technology could also be used by News of the World advertisers to offer readers discount vouchers, or additional product information via their handsets.

‘qode is Brilliant’

“qode is brilliant,” said Mr. Anderson, “in allowing readers to bypass Web addresses or search engines and go straight to the Mobile Internet.”  He observed that although the software is not yet pre-embedded in mobile phones and must be downloaded, his hope is that “in the future, it should be pre-embedded.”  News of the World readers will be instructed how to get free over-the-air downloads of qode mobile software, either by entering http://get.qode.com in their handset’s browser, or by texting to a shortcode for the link to the qode download mobile website.

‘First Step, Big Step’

“This is a first step and a big step for NeoMedia and our vision for qode,” Mr. Fritz said.  “NGN comprises two of the most-read English-language newspapers in the world, and is renowned for innovation. NeoMedia is understandably delighted to be partnering with News Group on this introduction of qode, especially with our recently announced plans and actions to refocus our corporate resources on qode,” he said.

NeoMedia’s patented qode technology is an easy-to-use set of applications - qode®reader and qode®window - which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the Mobile Internet.  qode®reader works with camera phones, letting users “click” on two-dimensional “smart codes” to access the Mobile Web site to which the code is linked, while qode®window lets users reach the same destination by entering a keyword, slogan, or product barcode number.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qode®reader, qode®window and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Press Contacts:          
Charles W. Fritz            
NeoMedia Technologies, Inc.                  
+1 (239) 337-3434                    
[email protected]          

David A. Kaminer
The Kaminer Group
+1 (914) 684-1934
[email protected]

Juliet Bernard   
Bluebear
+44 (1707) 320274
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

European consumers have been faster to adopt ‘smart’ mobile phones than their American counterparts, according to Telephia, the world's largest provider of syndicated consumer research to the telecom and mobile media markets. In Q3 2006, smartphone penetration in Western Europe was 8.8 percent among recent device buyers; more than double that of the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S. which was 3.8 percent. A smartphone is a class of handsets with a mobile operating system such as Symbian, Microsoft OS, RIM or Palm.

Telephia’s European Subscriber and Device Report highlights significant differences between European countries. Italy has been at the forefront of driving mobile development and penetration in Europe and is also leading the adoption of smartphones by far. More than 95 percent of all Italians own a mobile phone and almost one in five buyers of new phones in the last six months (19.2%) bought smartphones (see Table 1). Recent phone buyers in Spain and the UK are also choosing smartphones with penetration rates of 9.5 percent and 7.5 percent, respectively. France trails with 3.5 percent of recent phone buyers upgrading to smartphones. This is only slightly less than the U.S. where the proportion of these devices among recent buyers was 3.8 percent in Q3.

“High speed networks like 3G were available earlier in Europe than in the USA. To get the best out of these faster networks, mobile consumers were motivated to purchase more advanced devices like smartphones which provided a better experience with data applications,” said Reza Chady, Telephia’s Managing Director for Europe. “On a country-by-country level, it’s not a surprise to see Italy lead in smartphone adoption, as Italians consistently spend the most on devices and data usage as compared to the other European countries. Moreover, Italian Internet penetration is less than the UK or Germany for example and smartphone devices with advanced capabilities provide an excellent opportunity for content owners to entice Italians accessing the Web using their phone.” 

Table 1: Penetration of Smartphones in Europe and the U.S. Among Recent Phone Buyers




European smartphone consumer demographic moving towards mainstream
A new wave of stylish and sleek smartphones launched recently in Europe and the USA is positioning the market to move beyond the traditional business-user niche. Telephia data shows that shift is already happening in Europe. Young professionals in Europe aged 25-34 were the largest group of smartphone owners in Q3 2006, followed by 35-44 year olds (see Table 2). Young professionals accounted for 27 percent of all mobile users, but posted a higher penetration rate of 34 percent among smartphone users. However, the gap has closed between smartphone and the general mobile user profile among all other age groups in the latest quarter. In addition, the proportion of women smartphone owners is increasing although they currently still seem to be predominantly owned by men in most countries.

“Devices like the Blackberry Pearl, Sony Ericsson’s P990i or Nokia’s E61 in Europe and Moto Q and Palm Treo 680 in the USA represent a breed of smartphones that are designed to cater to the mainstream mobile user—touting consumer-friendly features like music players and cameras, while maintaining the software applications and other functionality championed by business users,” added Chady.

Table 2: Gender and Age Distribution of Recent Phone Buyers in Europe

About Telephia
Telephia is the world’s largest provider of syndicated consumer research to the telecom and mobile media markets. Telephia is your connection to the digital consumer. Since 1998, executives at service providers, device manufacturers, content providers, and retailers have relied on Telephia data to make confident competitive strategy, marketing and resource allocation decisions. Telephia uses its unique measurement tools and large-scale consumer panels to completely understand the digital consumer’s behavior, attitudes and experience.

To learn how Telephia data can help you understand the digital consumer and track your competitive performance, please contact us at +1 415-395-0500 or visit www.telephia.com.

Press Contact US: Maria Bumatay
Email: [email protected]
Phone: +1 415 637 4904

Press Contact Europe: Andreas Gutjahr
Email: [email protected]
Phone: +44 (0)7799 866 650<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

TELEPHIA AND COMSCORE NETWORKS LAUNCH “MOBILEWEB METRIX” – A JOINT AUDIENCE MEASUREMENT SERVICE COMPARING MOBILE AND PC-BASED INTERNET USAGE

AccuWeather, ESPN, The Weather Channel and Yahoo! Weather Have Stronger Reach Among Mobile Internet Users Than Among PC Internet Users

SAN FRANCISCO and RESTON, VA – November 28, 2006 – Telephia and comScore Networks today announced the launch of a joint service that compares and combines Internet usage data from the two firms. MobileWeb Metrix is designed to provide media companies, advertisers, and agencies with a detailed comparison of audiences who view Internet content using PCs and mobile phones.

“We are thrilled to bring together our companies’ resources and expertise to deliver an important new measurement capability to our clients,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Sid Gorham, President and CEO, Telephia. “Robust measurement is the key to making the mobile Web successful with consumers and advertisers. By working together, Telephia and comScore have delivered an important piece of this new media measurement toolkit.” 

“As Internet usage continues to spread across multiple access devices, we’re delighted to provide our clients with an integrated, cross-platform view of consumer behavior,” said Gian Fulgoni, Chairman, comScore Networks. “We are excited to be working with Telephia to deliver a detailed comparison of the mobile and PC Internet audiences.”

Weather Brands Establish Stronger Reach via Mobile; Search Brands Still Offer Stronger Reach on PCs
According to inaugural results from the MobileWeb Metrix service, The Weather Channel, Yahoo! Weather and AccuWeather achieved mobile reach that outpaced their PC reach. All three sites had mobile-to-PC reach index scores above 120, pointing to significantly stronger reach among mobile Web users than among PC Web users (see Table 1). With an index of 190, ESPN also has stronger reach among mobile Web users. By comparison, Google Search and Yahoo! Search have index scores of 23 and 25, respectively, indicating that their reach is higher among PC Web users, compared to mobile users. Among the four leading Web e-mail applications – Yahoo! Mail, MSN Hotmail, Gmail and AOL Mail – only Gmail over indexed on mobile reach.

“The first results from MobileWeb Metrix highlight the value of evaluating a Web property’s performance among both the mobile and the PC audiences,” said Kanishka Agarwal, VP of New Products, Telephia. “This type of analysis will allow mobile media companies to better target their investments in promotion, content, and user experience improvements.”



*Note: Mobile-to-PC Reach Index for a Web site is defined as the site’s reach among mobile Web users divided by its reach among PC-based Internet users. 

About comScore Networks
comScore Networks is a global leader in measuring the digital age. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestlé, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit www.comscore.com.

About Telephia
Telephia is the world’s largest provider of syndicated consumer research to the telecom and mobile media markets. Telephia is your connection to the digital consumer. Since 1998, executives at service providers, device manufacturers, content providers, and retailers have relied on Telephia data to make confident competitive strategy, marketing and resource allocation decisions. Telephia uses its unique measurement tools and large-scale consumer panels to completely understand the digital consumer’s behavior, attitudes and experience.

To learn how Telephia and comScore can help you understand the digital consumer and track your competitive performance, please contact us at:

Sales Contacts:
Jerry Rocha                                                      
Telephia                                                           
(415) 513-5894                                     
[email protected]                                         

Nick Tabbal
comScore Networks
(650) 244-5420
[email protected]

Press Contacts:
Maria Bumatay                                      
Telephia                                                           
(415) 637-4904                                     
[email protected]

Andrew Lipsman
comScore Networks
(312) 775-6510
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

TELEPHIA AND ROUNDBOX PARTNER TO DELIVER AUDIENCE MEASUREMENT SOLUTION FOR MOBILE BROADCASTING 

Independent Ratings Capability to Fuel Business Model for Mobile TV

SAN FRANCISCO and FLORHAM PARK, NJ — December 11, 2006 — Telephia, the world's largest provider of syndicated consumer research to the telecom and mobile media markets, and Roundbox, Inc., a leader in mobile broadcast software, today announced a partnership to develop on-device audience measurement for mobile broadcast applications, including mobile television, using technology on the subscriber’s handset. The technology will be deployed in permission-based consumer research panels and will allow media companies, mobile broadcasters, mobile operators and advertisers to track consumer viewing behavior.

The companies will combine their respective strengths in mobile broadcast technology and mobile consumer research to solve a central challenge for the mobile media industry – accurate and complete measurement of audience behavior. Much like the development of television ratings in the 1950s, this data will be critical for market players to tailor their offerings and support a variety of business models including advertising-supported viewing.

The two firms are building an interface between Roundbox’s mobile broadcast software and Telephia’s on-device metering platform that will allow them to log viewing behavior on panelist handsets and report it to a central server. The technology will deliver highly detailed measurements with minimal impact on handset operation and the panelist’s user experience.

“<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mobile broadcast is a breakthrough technology facilitating massive scale and low cost consumer access to multimedia content such as mobile TV, data services, and radio.  However, in order to translate this technology into a thriving business ecosystem, complementary technology for accurate service measurement must also be developed,” said Dennis Specht, founder and CEO of Roundbox.  “Our partnership with Telephia will deliver this valuable and much-needed measurement solution to the entire industry.”

“The only way to get a complete view of the behavior, attitudes, and demographics of the mobile media audience is to build a metered panel,” said Sid Gorham, president and CEO, Telephia. “The launch of mobile broadcast networks and scale introduction of mobile advertising will make this type of measurement approach an imperative for the industry. We are excited to be collaborating with Roundbox who is a pioneer in the mobile broadcasting technology to deliver this capability to our clients.”

About Telephia
Telephia is the world’s largest provider of syndicated consumer research to the telecom and mobile media markets. Telephia is your connection to the digital consumer. Since 1998, executives at service providers, device manufacturers, content providers, and retailers have relied on Telephia data to make confident competitive strategy, marketing and resource allocation decisions. Telephia uses its unique measurement tools and large-scale consumer panels to completely understand the digital consumer’s behavior, attitudes and experience.

To learn how Telephia data can help you understand the digital consumer and track your competitive performance, please contact us at (415) 395-0500 or visit www.telephia.com.

About Roundbox
Roundbox Inc. is a leading provider of mobile broadcast software. The company provides client and server software spanning multiple network technologies. Roundbox’s products help mobile operators and device manufacturers take maximum advantage of broadcast and multicast to enhance both existing revenue-generating services as well as deploy new, differentiated ones.  For more information, visit www.roundbox.com.

Press Contacts:
Telephia
Maria Bumatay  
[email protected]
+1 415.637.4904

Roundbox, Inc.                                                                                
Deb Disbrow                  
+1 973.966.0037            
Niamh Mahon
+1 212.704.8256<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

DANIEL STARR NAMED VICE PRESIDENT, ONLINE MEDIA FOR NEW MOTION, INC.

Newly Created Position Oversees Company’s Online Media Activities For All Three Divisions

December 11, 2006, lRVINE, CA – Daniel Starr has been named to the newly created position of vice president, online media, for digital entertainment company New Motion, Inc., it was announced today by Burton Katz, chief executive officer.

In this position, Starr will oversee all of the company’s online media activities, including media buys, trend assessment, search engine optimization, tracking and analysis.  He will manage these functions for all three of New Motion, Inc’s divisions -- MobileSidewalk™, RingtoneChannel and Bid4Prizes. 

“Daniel Starr has a strong track record in online media management, and we are delighted he has joined the New Motion, team as we grow our company’s product and service offerings,” said Katz.  “We look forward to enhancing our online media presence further with Starr’s efforts dedicated full-time to this endeavor.”

Starr joins New Motion, Inc. from his recent stint as president, west coast office for multi-million dollar Internet conglomerate CPX Interactive / BUDS Inc., where he helped establish the company’s West Coast presence.  Previously, Starr was with Gorilla Nation Media LLC / WebRoyalties LLC as vice president of performance marketing, where he oversaw all aspects of media buying and maintained important relationships with major media companies, including Sony Music Group, New Line Cinema, and Universal Music Group.  He got is start at Intermix Media / FOX interactive as a sales and business development manager where he helped launch and manage campaigns for MySpace.com.   Starr is a graduate of <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Drexel University with a bachelor of arts in psychology degree.

About New Motion, Inc.
New Motion, Inc. is a privately held digital entertainment company providing a broad range of digital and mobile products and services to consumers.  New Motion, Inc. combines the power of the Internet, the latest in mobile technology, and traditional marketing / advertising methodologies in their three divisions: MobileSidewalk™, one of the largest U.S. based mobile entertainment companies, RingtoneChannel, a mobile storefront provider, and Bid4Prizes, a low-bid mobile auction game.  Headed by a seasoned team of Internet, new media, entertainment and technology professionals, New Motion, Inc. was founded in 2005 and is headquartered in Irvine, California with a branch office in Los Angeles.  For more information, please visit www.newmotioninc.com, www.mobilesidewalk.com, www.ringtonechannel.com and www.bid4prizes.com.

CONTACT:
Karen Strickholm for New Motion, Inc.
505-988-4401
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

BusinessWeek.com Names Omnicom Group’s mobile agency ipsh! Co-Founders Mike Jelley and Nihal Mehta as two of their “New M-Commerce Barons”

Entrepreneurs heading North America’s largest mobile marketing agency cited among several other mobile technology pioneers

(New York, NY and San Francisco, CA) Mike Jelley and Nihal Mehta, the two founders of North America’s leading mobile marketing agency ipsh!, have been named by Business Week.com in a feature article identifying who’s who among the world’s new “M-Commerce Barons” this year.  Attention from the top tier news outlet BusinessWeek.com puts ipsh! center-stage in the emerging mobile industry, demonstrating the company’s role as a market leader and showcasing the success story of Mr. Mehta and Mr. Jelley. Coverage appears here:

http://images.businessweek.com/ss/06/11/1123_mobile_barons/index_01.htm

At the respective ages of 24 (Mr. Mehta) and 29 (Mr. Jelley) formulated the concept of the company in 2001, launching ipsh! as a service for event promoters to alert young people to parties in a geographic area. The business grew a cult following and was a hit among Gen X & Y young adults, quickly being recognized as a valuable marketing tool for global corporations to incorporate a variety of mobile technologies into their advertising campaigns.

ipsh! has worked with global brands including Sony, Pfizer, Disney, Madonna, Budweiser and HBO, among many others, and was purchased by advertising giant Omnicom in 2005. Mr. Mehta and Mr. Jelley remain head of the company, which maintains its US leadership position in mobile marketing with more than 600 campaigns implemented for 150 unique clients. Recently, the company opened an office in London to expand to the European marketplace and launched eztxtmsg (http://www.eztxtmsg.com), a service that enables small-to-medium sized businesses to set up simple, turnkey mobile marketing campaigns from a web-based interface.

“We are honored that BusinessWeek.com is recognizing our efforts in pioneering a brand new marketing and advertising platform,” said Mr. Jelley. “We see 2007 as the year of the next iteration of mobile marketing, “mobile marketing 2.0,” where brands are specifically allotting significant spend to mobile and working to integrate mobile as a comprehensive part of their overall marketing strategy.”  

2006, was a big year for ipsh! In the company’s fifth year, they won OMMA Magazine’s Award for Best Mobile Marketing Campaign with Carl’s Jr. and placed as finalists for campaigns with Discovery Channel, Johnson & Johnson’s Neutrogena, and Unilever’s AXE. Earlier this year, the company’s parent agency, The Marketing Arm was ranked as the #1 U.S. Marketing Agency as judged by Promo Magazine.

Mr. Jelley and Mr. Mehta, are joined on BusinessWeek.com’s list of M-Commerce Barons with Omar Hamoui (AdMob), Paul Scanlan (MobiTV), Sam Altman (Loopt), Noah Glass (Mobo), Gilles Babinet (Eyeka), Zaw Thet (4Info), Blake Krikorian and Jason Krikorian (Sling Media), Roman Scharf and Daniel Mattes (Jajah), and Jacob Guedalia (iSkoot).

About ipsh!
ipsh! is the award-winning, full service, global mobile marketing agency. With nearly 1,000 campaigns since the company’s inception in June 2001, ipsh! provides strategy, creative, execution and analytics across an array of mobile technologies including 1-way and 2-way SMS, alerts, promotions, ringtones, logos, pictures, wallpaper, screensavers, java games, real-time voting/polling, chat, interactive TV, text to screen, IVR (interactive voice response), premium SMS, MMS, mobile video, bluecasting, location-based services, and mobile media planning & buying.  ipsh! is part of The Marketing Arm network and a wholly owned subsidiary of Omnicom Group Inc. and has offices in San Francisco, New York, and London.

Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other  specialty communications services to over 5,000 clients in more than 100 countries.

To learn more about ipsh! please contact:
Vijay Chattha / ipsh! PR-VSC Consulting
[email protected]/ 415-305-6041<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />