TiVo Launches Remote Scheduling with Verizon Wireless

Verizon Wireless and TiVo Allow Subscribers to Schedule TV Recordings through Verizon Wireless Phones

03/14/2007

Alviso , Calif. and Basking Ridge , N.J. — TiVo (NASDAQ: <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />TIVO), the creator of and a leader in television services for digital video recorders (DVRs), and Verizon Wireless, owner of the nation's most reliable wireless network, today announced the availability of TiVo® Mobile scheduling, a downloadable application available only through Verizon Wireless. TiVo Mobile scheduling allows subscribers to purchase the mobile service through select Verizon Wireless handsets and schedule recordings on their Series2™ or Series3™ TiVo boxes.

TiVo and Verizon Wireless bring consumers the convenience of scheduling television recordings while away from the living room. Whether you are away from home or discussing TV at the water cooler, all that is needed is a select Verizon Wireless Get It Now®-enabled handset to schedule recordings on your TiVo box.

"TiVo continues to transform and revolutionize the way people control and watch television," said Jim Denney, vice president of product marketing at TiVo. "TiVo Mobile scheduling gives Verizon Wireless customers unprecedented control of their television experience and provides that control wherever they are."

Ryan Hughes, vice president of digital media for Verizon noted, "TiVo built its reputation by making television relevant to its customers, while Verizon Wireless built and maintains the nation's most reliable wireless network. This innovative service adds a new layer of relevance and immediacy, so even when they're thousands of miles away from their televisions, TiVo subscribers can program their favorite shows."

TiVo Mobile scheduling uses the award-winning TiVo interface to give subscribers the ability to easily search for and browse through listings to find shows that they want to record. Subscribers to the TiVo Mobile scheduling service will also have access to premium entertainment content that is updated daily, including a customizable channel lineup, the most popular and most recorded shows and a current list of recommendations from TiVo.

TiVo Mobile scheduling is available for $1.99 monthly access on select Get It Now-enabled phones, including the Samsung SCH-a950, Chocolate by LG and LG VX8300. For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.

TiVo selected Seattle-based Action Engine Corporation (www.actionengine.com), a leading mobile software provider, to develop the TiVo Mobile scheduling service.

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About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving more than 59 million customers. The largest US wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 65,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About TiVo Inc.
Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass™ recordings, WishList® searches and TiVo KidZone have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features such as, TiVoToGo™ and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way." The TiVo® service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

TiVo, TiVoCast, 'TiVo, TV your way.' Season Pass, WishList, TiVoToGo and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. and its subsidiaries worldwide. ©2007 TiVo Inc. All other trademarks are property of their respective owners. All rights reserved. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

MSNBC.com launches "Multimedia on <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mobile"

Ad-supported service offers a rich news and entertainment mobile experience

March 27, 2007


REDMOND, Wash. - MSNBC.com today launches its "Multimedia on Mobile" news product. Developed in partnership with Action Engine Corporation and uVuMobile (OTCBB: SMVD.OB), "Multimedia on Mobile" offers consumers a rich news and entertainment experience on mobile devices. After downloading the product to Windows Mobile smartphones, consumers can find and save their favorite video, photo and text content – including NBC News video from "Today" and popular slideshows from MSNBC.com including "The Week in Pictures" – and easily share content directly through SMS and email. Free to consumers, "Multimedia on Mobile" is advertising supported, launching with Windows Mobile as the sole sponsor. http://gomobile.msnbc.com

"We are excited to launch a compelling, easy-to-use news product that is free to users, at a time when ad-supported content on mobile phones is generating excitement in the industry," said Dan Mucha, Director of Business Strategy and Development at MSNBC.com. "While the product will initially be available directly to consumers, we see great potential in partnering with carriers to distribute it to their subscribers and to MSNBC.com's base of 29 million monthly unique users."

"In developing 'Multimedia on Mobile' with MSNBC.com, we focused our technology on benefiting both consumers and advertisers," said Scott G. Silk, President and CEO of Action Engine. "Advertisers can reach a highly-engaged mobile audience alongside a respected news and entertainment brand through trackable display and pre-roll ads. Consumers gain free mobile access to high-quality multimedia content from the top news website in America, MSNBC.com. By doing more offline work on the mobile device, our technology enables consumers to bypass time-consuming network delays making 'Multimedia on Mobile' a great example of how advertising should be deployed on mobile services."

"'Multimedia on Mobile' truly delivers a state-of-the art mobile experience for consumers. Our partnership with MSNBC.com has coupled great content with our advanced ad-supported streaming media solution to raise the bar for the industry," said Tom Parrish, Senior Vice President of Business Development for uVuMobileTM.

MSNBC.com "Multimedia on Mobile," available through http://gomobile.msnbc.com from mobile and PC internet browsers, adds to MSNBC.com's mobile offering, which already includes its popular mobile internet site, accessible on web-enabled phones at http://www.msnbc.com. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Action Engine Awarded Top Honor for TiVo Mobile Deployment

MobileVillage Names TiVo Mobile Scheduling as Best in Personal Software

BELLEVUE, Wash. — March 14, 2007 — Action Engine^® Corporation, the on-device portal leader, today announced that TiVo® Mobile scheduling (see related release at www.tivo.com/cms_static/press_143.html), a new service feature for subscribers to schedule their recordings directly from their mobile handsets, was honored as Best in Personal Software in Entertainment (non-game) by Mobile Village. Action Engine’s work on the TiVo Mobile scheduling service feature was selected for the Gold Star Award by readers of MobileVillage®, the 14-year leader in market development and news services about mobile technology.

TiVo, the creator and a leader in television services for digital video recorders (DVR), selected Action Engine as the technology provider to power the TiVo Mobile scheduling entertainment service. Using this mobile service, TiVo subscribers can now schedule recordings for their TiVo Series2™ or Series3™ DVRs directly from their mobile handsets. The service is currently being sold exclusively through the Verizon Wireless Get It NowÒ catalog. For more information on how to purchase this service, see: www.verizonwireless.com.

“Action Engine continues to impress our readers with their success in transferring big brand media services, like TiVo, smoothly onto mobile phones,” says MobileVillage Editor Gary Thayer.  “Media companies are beginning to recognize that it is a mistake to simply superimpose their current services on mobile devices without redesigning for such devices. Action Engine’s user-friendly approach towards delivering a better mobile experience makes the services they power, like TiVo Mobile, stand apart from the competition.”

The Mobile Star Award was based on the application where Action Engine’s award-winning On-Device Portal Platform™ allows TiVo subscribers to easily find and then schedule TV recordings directly from their wireless phone. Customers can use their wireless phones as a ‘virtual remote control’ to search hundreds of program listings and schedule the programs to be recorded on their TiVo DVR at home.

“The TiVo project is further evidence that Action Engine is one of the few mobile technology leaders that offer media companies the wide device support and superior usability that is needed to drive repeat usage. We are pleased to see that the readers of Mobile Village are reacting so positively to our advanced technology solutions, and we look forward to launching more award-winning mobile services in the near future,” said Scott G. Silk, president and <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />CEO of Action Engine.

A list of winners in each of this year’s award categories is posted at http://www.mobilevillage.com/awards.htm.

About Action Engine
Winner of the IDC Top 10, the Fierce 15, and the Mobile Star Awards, Action Engine® Corporation, the on-device portal company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform™ introduces a browserless, client/server approach to searching for and discovering mobile content that takes 80% fewer keystrokes and trips to the network, and drives 20x faster response times than competitive alternatives. The company’s award-winning mobile search, mobile advertising, and location-based service solutions enable content providers and wireless operators to quickly deliver a superior mobile user experience. Action Engine’s software has been deployed by a robust list of global companies that include Globe Telecom, Sprint, Verizon Wireless, SingTel, Optus, MSNBC.com, TiVo, and uVuMobile. Additional information is available at +1(425) 498-1500 [Americas/AsiaPac], +44 (0) 1628 509088 [UK/EMEA], [email protected] and www.actionengine.com.

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Action Engine is a registered trademark, and Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. MobileVillage® and the Mobile Star Awards™ are trademarks or registered trademarks of MobileVillage / PDA Inc. All other names, brands, or products may be trademarks or registered trademarks of their respective owners.

Contact:
Jennifer Tarkiainen
Action Engine
+1 (650) 344-1260
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Personalized Marketing: Identify and Remember Your Customer

April 13, 2007- In April 2007 TeriMobile has announced the beta release of the new comprehensive software platform to support Bluetooth communication process. The platform TeriZone developed by TeriMobile allows the consumers to choose what, where and from whom they will receive information, and what kind of information this will be.

There are a number of marketing and communications issues that TeriMobile addresses with its new solution:

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·          Opt-in: The bluecasting campaigns implemented so far have been leading to dissatisfaction of the receivers. TeriZone concept works only with those mobile users who have registered with the system and set their preferences.

·          Targeting: During the registration process the mobile users will be offered to set up their preferences: what, when, where, how often and from whom they wish to receive messages. The advertisers having access to the consumer preferences database will then have an opportunity to target the specific needs and requirements of the individuals. Thus the “Bluetooth broadcasting” (non-targeted and delivered to the masses) practice turns into the “Bluetooth narrowcasting” (personalized and delivered to an individual) process.

·          Creativity vs Spam. With the targeting opportunities the advertisers will see TeriZone as a support to creative and interesting campaigns in buzz marketing.

·          Proximity: TeriZone is an effective tool for implementing location based services. A Bluetooth-enabled mobile user will be able to receive information from the brands operating in the proximity area (such as movie trailers from a cinema nearby, flyers and coupons from various stores or cafes/restaurants in a trade centre, mp3 files with the tracks of the newly released music albums etc.).

The areas and industries where Bluetooth marketing techniques and location based services can be applied vary from retail chains and cafes through banks to municipalities. The more detailed but far not the complete list of application areas can be found here.

You can watch the video here to find out more advantages of being a registered user or advertiser at TeriZone.

For further information please contact
Mr. Zalim Nastaev
Head of Marketing Department, TeriMobile
Tel./Fax: +7 495 785 3385
[email protected]
http://www.terimobile.com

Text HOUSE (46873)

Find more than 77 million real estate values via text message with new free service

Denver, CO (March 29, 2007) — A Denver-based company announced today the beta release in the next step in real estate revolution — cell phone text messaging.

HouseFront is a patent pending mobile service allowing people to receive free, accurate property values and information on more than 77 million homes in the U.S., whether listed for sale or not, via mobile phone and text messaging.

As buyers, sellers and voyeurs flock to the Web for home market values, HouseFront founder James Eberhard figured he could go one step further.

“The power of the Internet is one thing,” notes Eberhard. “But HouseFront gives the user access to housing information while they stand in front of a home, using technology that nearly every American has in their hand. No one else is providing this kind of data via text messaging.”

Through mobile technology and a highly sophisticated proprietary data system, HouseFront users can access information about homes and neighborhoods almost instantly from anywhere. Whether driving through a desirable neighborhood, or standing in front of their dream home, the user simply types in the property address to their cell phone, sends to the common short code 46873 (which spells out “HOUSE”) and HouseFront will send a response that includes the home’s estimated value and characteristics including the number of bedrooms and bathrooms, total square footage, last sold date and neighborhood sales trends. The service is free, although standard text messaging rates apply.

For serious house hunters, the service also includes an interface between the user’s cell phone and an online database at www.HouseFront.com. All properties sent to HOUSE while on the road are then saved in a password-protected database and logged in a personal folder that can be viewed at any time by entering their mobile phone number at www.HouseFront.com.

“The mobile phone is now the access point by which people get information,” notes Eberhard. “The quicker and more directly we can access information, the more informed we are as consumers. HouseFront provides immediate, accurate mobile data.”

Of the 230 million cell phones subscribed in the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S., 95 percent are capable of text messaging. Last year alone, text message usage skyrocketed 92 percent, with 18.7 billion messages sent in the month of December, 2006.

The service uses patent pending technology that harnesses data from Multiple Listing Services (MLS) and unique neighborhood clustering to systematically improve the depth and accuracy of residential real estate intelligence. While the data is in its beta version, Eberhard anticipates future user options. The next development is the release of short code 22727, which spells CASAS, and will be a Spanish user interface of HouseFront’s text message and online services.

Eberhard, who founded HouseFront in late 2006, is a pioneer in the emerging mobile space. The 28-year old entrepreneur founded 9Squared in 2001, one of the first providers of downloadable ringtones. In 2004, he sold the company to UK-based Monstermob Group PLC, a publicly traded company with reach in 19 countries. He subsequently created HouseFront to tap into the possibilities of text message technology.

About HouseFront
HouseFront is a privately-held company founded in 2006 and based in Denver, CO. The real estate information services company uses the newest patent pending technology and consistently accurate housing data to allow for instant and mobile access to property information across the U.S. For more information, please visit www.HouseFront.com or send a text message to 46873 (HOUSE) with a residential property address.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Limbo 41414 Pays Taxes for One Lucky Texter

Lowest Unique Bidder to Have His or Her 2006 Personal Income Taxes Paid

(<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Burlingame, Calif.) – April 9, 2007 – With April 17 just around the corner, Limbo 41414 will turn text messages into tax relief with its “Text for Tax Relief” game. Beginning Monday, April 9, the mobile-entertainment pioneer will offer one lucky American cell phone user a chance to have his or her personal income taxes paid by winning the innovative “Limbo Auction,” in which the lowest unique bidder will be rewarded with the funds to pay his or her return (equal to the personal income tax national average of $2,752). Mobile users can enter by sending a text message with the word TAX to 41414 or by visiting www.41414.com to play online. Complete rules are available at www.41414.com.

The Limbo Auction is a fun, engaging text-messaging-based game – played with either a cell phone or online – that integrates the components of both a sweepstakes and an auction. A Limbo Auction is distinct from any other experience in that the winner is the person who makes the lowest bid that no other player makes, as opposed to the highest bid. This encourages players to develop and employ bidding strategies, as well as to stay highly engaged during each round as they receive comments and tips regarding their bids (e.g., “You’re the lowest unique bid,” “Your bid is unique but not the lowest,” etc.).

Since launching in January 2006, Limbo 41414 has rewarded more than 650 Limbo Auction winners with over $530,000 in prizes. Limbo 41414 winners have purchased such luxury items as a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year’s supply of gasoline and a plasma TV for $54.24 and $8.85, respectively. To learn more about Limbo 41414 and to see all of the current live Limbo Auctions, visit www.41414.com.

About Limbo 41414
Limbo 41414 (www.41414.com <http://www.41414.com/> ) is defining a new category of mobile entertainment with its patent-pending interactive gameplay. Limbo 41414 brings consumers an engaging, community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes. Headquartered in Burlingame, California, Limbo 41414 is a private corporation backed by two of the world’s top venture capital funds: Azure Capital Partners (www.azurecap.com) and Draper Fisher Jurvetson (www.dfj.com).

Limbo 41414's engaging Limbo Auction game can be played online at 41414.com and through all major U.S. mobile operators, including Alltel, Amp'd, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA, in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility, and Virgin Mobile Canada.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

CRE8 Transitions Business Operations to the United States

April 4, 2007 (Christchurch, New Zealand) - CRE8 Limited (NZX: PLS), a leading provider of content, connectivity and network services for mobile operators, brands and media companies worldwide, announced today that it will transition its business operations to Austin, Texas, USA in July of this year.

CRE8 will base its finance, administration, and business development functions in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Austin in order to significantly reduce its cost base, have access to a highly trained workforce and gain exposure to potential new customers and investors.

Christopher Tiensch, CEO of CRE8 said: “The establishment of CRE8’s business operations in Austin is a natural progression as the Company grows. As previously announced, CRE8 has recently acquired three businesses in Latin America, employing approximately 100 people. Our operations in Texas will assist in integrating those businesses and help strengthen the Company’s goal to become the dominant provider in the field of mobile entertainment services in Latin America, whilst also giving the Company a presence in North America from which to grow.”

Austin continues to develop its reputation and its infrastructure as a global center for high-tech development companies. The Austin area is a pre-eminent center of technology, innovation and commercial development, as well as a rich resource for talented people.

CRE8 will continue to serve customers from its offices in Mexico City, Santiago, Florianopolis, Sao Paulo, Rio de Janeiro, Singapore and Guernsey. The Company’s Isle of Man office will be closed shortly.

About CRE8
CRE8 (NZAX: PLS) is a leading provider of content, connectivity and network services for mobile operators, brands and media companies worldwide. CRE8 is a subsidiary company of Plus SMS Holdings Limited. For more information visit: www.cre-eight.com

For media enquiries, contact: Christopher Tiensch. Tel: +44 1481 735 555.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Universal Motown Records Group Launches <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mobile Marketing Initiative with Mozes, Inc.

Billboard Mobile Entertainment Live! 2007 Orlando, Fla., March 26, 2007 –– Mozes, Inc. (www.mozes.com), a Palo Alto company that allows anyone to create and manage interactive, text message-based mobile campaigns and promotions, today announced a strategic relationship with Universal Motown Records Group (UMRG). Using Mozes, over 60 artists will communicate with their fans instantaneously via the mobile phone, including some of today’s biggest artists like Akon, Blue October, Hinder, Godsmack and Mya.

“I’m extremely excited to have found a fun and interactive way to communicate in real-time with my fans. I can send them anything from information on music releases, backstage pass opportunities and interactive exchange of texts and photos,” expressed Universal Republic recording artist Baby Boy Da Prince

UMRG  will use Mozes to manage and execute a variety of programs and promotions including Hinder’s Door to Dorm tour this Spring.  Hinder will have a live contest each night of their tour where fans can text for a chance to win a backstage pass at the show. Everyone that interacts at the show gets a free mobile phone wallpaper and the ability to join Hinder’s fan list on Mozes. Fans that opt-in to Hinder’s list will be able to text with the band on an ongoing basis and receive exclusive mobile updates. Fans can also visit Hinder’s mobile card at Mozes.com and download special offers from the band and communicate with other fans.

“In our search to find the most compelling way for our artists to connect with their fans, Mozes emerged as the clear choice. The fact that Mozes is already working with so many other great artists in the industry means that we can engage a wider audience in our own mobile programs.” said Mel Lewinter, Chairman UMRG.

“We are thrilled to be partnering with Universal Motown Records Group as we open our service to general availability and leave beta,” said Dorrian Porter, CEO of Mozes.  “Being able to interact with your favorite artist in real-time on the mobile phone is a powerful and personal connection.  Our role is to support the most effective way for mobile publishers like Universal artists to reach, grow and connect with their audience.”

Mozes, Inc. at Billboard Mobile Entertainment Live!
Mozes is holding product demonstrations at booth #27 at the Billboard Mobile Entertainment Live! Event -- the only official pre-CTIA mobile entertainment conference produced in partnership with CTIA, in Orlando, FL. To discover more about Mozes, please stop by the booth during today’s one-day event or visit http://www.mozes.com.

About Mozes, Inc.
Founded in 2005, Mozes, Inc is a privately-held company based in Palo Alto, CA, that connects people to each other and to things they love using the mobile phone and the Internet. With Mozes, anyone -- from brands to bands and fans -- can create and manage interactive text message-based mobile campaigns and promotions.  Mozes is permission-based, spam-free and cost-free to consumers. Initially focused on the music industry, Mozes works alongside some of the world's fastest rising bands and leading record labels. Subscribe to the Mozes blog for updates at www.mozes.com/blog.

About UMRG
Universal Motown Records Group (UMRG), a division of Universal Music Group, includes Universal Motown Records and Universal Republic Records.

Universal Music Group is the world's largest music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, one of the industry's largest global music publishing operations.

Universal Music Group consists of record labels Decca Music Group, Deutsche Grammophon, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group, Universal Records South and Verve Music Group, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division, and Universal Music Mobile.

Universal Music Group is a unit of Vivendi, a global media and communications company.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

MobileLime Merges with Interactive Shopping Leader Cuesol

BOSTON – March 26, 2007– MobileLime^®, the first mobile relationship marketing company, today announced its merger with Cuesol, Inc., a provider of interactive shopping, marketing and self-service solutions for grocers.  The merger will allow the companies to combine MobileLime’s mobile rewards and payment platform with Cuesol’s range of Web, kiosk and shopping cart solutions. 

“The merger with Cuesol offers the opportunity to measurably improve the shopping experience by bringing together cell phone-based rewards and promotions with interactive, self-service shopping,” said Robert Wesley, president and CEO, MobileLime.  “In combining the passion, creativity and technology of these two companies, we will continue to help retailers develop one-to-one relationships with their customers by transforming the retail shopping experience.”

Founded in 1999, and headquartered in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Boston, Cuesol is well known for its personal shopping solutions including a wireless cart-mounted touch screen browser, in-store kiosks, and Web applications and components.  MobileLime’s mobile rewards platform weaves the mobile channel into the fabric of the shopping experience allowing retailers to build better relationships with their customers and increase loyalty, frequency and sales.  

“MobileLime and Cuesol’s merger enables merchants, for the first time, to develop a relationship-based communications program that incorporates mobile rewards and interactivity,” said Jack Mark, founder, Cuesol.  “By leveraging retail and cell phone-based technologies, the combined companies can bring a more robust shopping experience solution to market offering customers convenience and savings.”

Robert Wesley will be the president and CEO of the new combined company.

About MobileLime
MobileLime^® is a relationship marketing company that provides integrated mobile rewards, promotions and payment solutions to merchants worldwide.  The company’s unique approach weaves the mobile channel into the fabric of the shopping experience allowing merchants to build stronger, one-to-one customer relationships and increase loyalty, frequency and sales.  Consumers benefit from cardless rewards programs, paperless coupons and special promotions that are targeted and personalized by the merchants they frequent.   

MobileLime was awarded 1^st place at the Wireless Emerging Technologies Award at CTIA WIRELESS 2006, the GEM Award for Best Systems and Programs, and the Innovation Award from the Global Mobile Marketing Association.  MobileLime also won the 2005 Global Retail Technology Award for Best In-Store Innovation.  MobileLime, a service of Vayusa, Inc., is privately held and based in the Boston area.  To learn more, please visit www.mobilelime.com.

About Cuesol
Cuesol, Inc is the leading provider of unique applications that leverage customer purchase history to create an enriched shopping experience, and improve customer loyalty. Cuesol's family of personal shopping solutions includes wireless cart-mounted solutions developed with IBM and Motorola, a deli queue management and self-service ordering solution, and an in-store traffic monitoring and alert system. Cuesol applications have been helping clients enhance the overall customer experience for 8 years. Its customers include grocers such as Stop & Shop, part of Dutch grocery giant Ahold, Giant Eagle, and Ukrop’s. Founded in the UK, the company moved its headquarters to Quincy, Massachusetts in 2001. Cuesol is a privately held company and can be found on the Web at www.cuesol.com

Media Contact:
Melissa Dolan
Fusion PR
212-651-4236
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />