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Member Press Release

Text HOUSE (46873)

Find more than 77 million real estate values via text message with new free service

Denver, CO (March 29, 2007) — A Denver-based company announced today the beta release in the next step in real estate revolution — cell phone text messaging.

HouseFront is a patent pending mobile service allowing people to receive free, accurate property values and information on more than 77 million homes in the U.S., whether listed for sale or not, via mobile phone and text messaging.

As buyers, sellers and voyeurs flock to the Web for home market values, HouseFront founder James Eberhard figured he could go one step further.

“The power of the Internet is one thing,” notes Eberhard. “But HouseFront gives the user access to housing information while they stand in front of a home, using technology that nearly every American has in their hand. No one else is providing this kind of data via text messaging.”

Through mobile technology and a highly sophisticated proprietary data system, HouseFront users can access information about homes and neighborhoods almost instantly from anywhere. Whether driving through a desirable neighborhood, or standing in front of their dream home, the user simply types in the property address to their cell phone, sends to the common short code 46873 (which spells out “HOUSE”) and HouseFront will send a response that includes the home’s estimated value and characteristics including the number of bedrooms and bathrooms, total square footage, last sold date and neighborhood sales trends. The service is free, although standard text messaging rates apply.

For serious house hunters, the service also includes an interface between the user’s cell phone and an online database at All properties sent to HOUSE while on the road are then saved in a password-protected database and logged in a personal folder that can be viewed at any time by entering their mobile phone number at

“The mobile phone is now the access point by which people get information,” notes Eberhard. “The quicker and more directly we can access information, the more informed we are as consumers. HouseFront provides immediate, accurate mobile data.”

Of the 230 million cell phones subscribed in the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S., 95 percent are capable of text messaging. Last year alone, text message usage skyrocketed 92 percent, with 18.7 billion messages sent in the month of December, 2006.

The service uses patent pending technology that harnesses data from Multiple Listing Services (MLS) and unique neighborhood clustering to systematically improve the depth and accuracy of residential real estate intelligence. While the data is in its beta version, Eberhard anticipates future user options. The next development is the release of short code 22727, which spells CASAS, and will be a Spanish user interface of HouseFront’s text message and online services.

Eberhard, who founded HouseFront in late 2006, is a pioneer in the emerging mobile space. The 28-year old entrepreneur founded 9Squared in 2001, one of the first providers of downloadable ringtones. In 2004, he sold the company to UK-based Monstermob Group PLC, a publicly traded company with reach in 19 countries. He subsequently created HouseFront to tap into the possibilities of text message technology.

About HouseFront
HouseFront is a privately-held company founded in 2006 and based in Denver, CO. The real estate information services company uses the newest patent pending technology and consistently accurate housing data to allow for instant and mobile access to property information across the U.S. For more information, please visit or send a text message to 46873 (HOUSE) with a residential property address.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Limbo 41414 Pays Taxes for One Lucky Texter

Lowest Unique Bidder to Have His or Her 2006 Personal Income Taxes Paid

(<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Burlingame, Calif.) – April 9, 2007 –
With April 17 just around the corner, Limbo 41414 will turn text messages into tax relief with its “Text for Tax Relief” game. Beginning Monday, April 9, the mobile-entertainment pioneer will offer one lucky American cell phone user a chance to have his or her personal income taxes paid by winning the innovative “Limbo Auction,” in which the lowest unique bidder will be rewarded with the funds to pay his or her return (equal to the personal income tax national average of $2,752). Mobile users can enter by sending a text message with the word TAX to 41414 or by visiting to play online. Complete rules are available at

The Limbo Auction is a fun, engaging text-messaging-based game – played with either a cell phone or online – that integrates the components of both a sweepstakes and an auction. A Limbo Auction is distinct from any other experience in that the winner is the person who makes the lowest bid that no other player makes, as opposed to the highest bid. This encourages players to develop and employ bidding strategies, as well as to stay highly engaged during each round as they receive comments and tips regarding their bids (e.g., “You’re the lowest unique bid,” “Your bid is unique but not the lowest,” etc.).

Since launching in January 2006, Limbo 41414 has rewarded more than 650 Limbo Auction winners with over $530,000 in prizes. Limbo 41414 winners have purchased such luxury items as a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year’s supply of gasoline and a plasma TV for $54.24 and $8.85, respectively. To learn more about Limbo 41414 and to see all of the current live Limbo Auctions, visit

About Limbo 41414
Limbo 41414 ( <> ) is defining a new category of mobile entertainment with its patent-pending interactive gameplay. Limbo 41414 brings consumers an engaging, community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes. Headquartered in Burlingame, California, Limbo 41414 is a private corporation backed by two of the world’s top venture capital funds: Azure Capital Partners ( and Draper Fisher Jurvetson (

Limbo 41414's engaging Limbo Auction game can be played online at and through all major U.S. mobile operators, including Alltel, Amp'd, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA, in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility, and Virgin Mobile Canada.
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CRE8 Transitions Business Operations to the United States

April 4, 2007 (Christchurch, New Zealand) - CRE8 Limited (NZX: PLS), a leading provider of content, connectivity and network services for mobile operators, brands and media companies worldwide, announced today that it will transition its business operations to Austin, Texas, USA in July of this year.

CRE8 will base its finance, administration, and business development functions in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Austin in order to significantly reduce its cost base, have access to a highly trained workforce and gain exposure to potential new customers and investors.

Christopher Tiensch, CEO of CRE8 said: “The establishment of CRE8’s business operations in Austin is a natural progression as the Company grows. As previously announced, CRE8 has recently acquired three businesses in Latin America, employing approximately 100 people. Our operations in Texas will assist in integrating those businesses and help strengthen the Company’s goal to become the dominant provider in the field of mobile entertainment services in Latin America, whilst also giving the Company a presence in North America from which to grow.”

Austin continues to develop its reputation and its infrastructure as a global center for high-tech development companies. The Austin area is a pre-eminent center of technology, innovation and commercial development, as well as a rich resource for talented people.

CRE8 will continue to serve customers from its offices in Mexico City, Santiago, Florianopolis, Sao Paulo, Rio de Janeiro, Singapore and Guernsey. The Company’s Isle of Man office will be closed shortly.

About CRE8
CRE8 (NZAX: PLS) is a leading provider of content, connectivity and network services for mobile operators, brands and media companies worldwide. CRE8 is a subsidiary company of Plus SMS Holdings Limited. For more information visit:

For media enquiries, contact: Christopher Tiensch. Tel: +44 1481 735 555.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Universal Motown Records Group Launches <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mobile Marketing Initiative with Mozes, Inc.

Billboard Mobile Entertainment Live! 2007 Orlando, Fla., March 26, 2007 –Mozes, Inc. (, a Palo Alto company that allows anyone to create and manage interactive, text message-based mobile campaigns and promotions, today announced a strategic relationship with Universal Motown Records Group (UMRG). Using Mozes, over 60 artists will communicate with their fans instantaneously via the mobile phone, including some of today’s biggest artists like Akon, Blue October, Hinder, Godsmack and Mya.

“I’m extremely excited to have found a fun and interactive way to communicate in real-time with my fans. I can send them anything from information on music releases, backstage pass opportunities and interactive exchange of texts and photos,” expressed Universal Republic recording artist Baby Boy Da Prince

UMRG  will use Mozes to manage and execute a variety of programs and promotions including Hinder’s Door to Dorm tour this Spring.  Hinder will have a live contest each night of their tour where fans can text for a chance to win a backstage pass at the show. Everyone that interacts at the show gets a free mobile phone wallpaper and the ability to join Hinder’s fan list on Mozes. Fans that opt-in to Hinder’s list will be able to text with the band on an ongoing basis and receive exclusive mobile updates. Fans can also visit Hinder’s mobile card at and download special offers from the band and communicate with other fans.

“In our search to find the most compelling way for our artists to connect with their fans, Mozes emerged as the clear choice. The fact that Mozes is already working with so many other great artists in the industry means that we can engage a wider audience in our own mobile programs.” said Mel Lewinter, Chairman UMRG.

“We are thrilled to be partnering with Universal Motown Records Group as we open our service to general availability and leave beta,” said Dorrian Porter, CEO of Mozes.  “Being able to interact with your favorite artist in real-time on the mobile phone is a powerful and personal connection.  Our role is to support the most effective way for mobile publishers like Universal artists to reach, grow and connect with their audience.”

Mozes, Inc. at Billboard Mobile Entertainment Live!
Mozes is holding product demonstrations at booth #27 at the Billboard Mobile Entertainment Live! Event -- the only official pre-CTIA mobile entertainment conference produced in partnership with CTIA, in Orlando, FL. To discover more about Mozes, please stop by the booth during today’s one-day event or visit

About Mozes, Inc.
Founded in 2005, Mozes, Inc is a privately-held company based in Palo Alto, CA, that connects people to each other and to things they love using the mobile phone and the Internet. With Mozes, anyone -- from brands to bands and fans -- can create and manage interactive text message-based mobile campaigns and promotions.  Mozes is permission-based, spam-free and cost-free to consumers. Initially focused on the music industry, Mozes works alongside some of the world's fastest rising bands and leading record labels. Subscribe to the Mozes blog for updates at

About UMRG
Universal Motown Records Group (UMRG), a division of Universal Music Group, includes Universal Motown Records and Universal Republic Records.

Universal Music Group is the world's largest music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, one of the industry's largest global music publishing operations.

Universal Music Group consists of record labels Decca Music Group, Deutsche Grammophon, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group, Universal Records South and Verve Music Group, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division, and Universal Music Mobile.

Universal Music Group is a unit of Vivendi, a global media and communications company.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

MobileLime Merges with Interactive Shopping Leader Cuesol

BOSTON – March 26, 2007– MobileLime®, the first mobile relationship marketing company, today announced
its merger with Cuesol, Inc., a provider of interactive shopping, marketing and self-service solutions for grocers.  The merger will allow the companies to combine MobileLime’s mobile rewards and payment platform with Cuesol’s range of Web, kiosk and shopping cart solutions. 

“The merger with Cuesol offers the opportunity to measurably improve the shopping experience by bringing together cell phone-based rewards and promotions with interactive, self-service shopping,” said Robert Wesley, president and CEO, MobileLime.  “In combining the passion, creativity and technology of these two companies, we will continue to help retailers develop one-to-one relationships with their customers by transforming the retail shopping experience.”

Founded in 1999, and headquartered in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Boston, Cuesol is well known for its personal shopping solutions including a wireless cart-mounted touch screen browser, in-store kiosks, and Web applications and components.  MobileLime’s mobile rewards platform weaves the mobile channel into the fabric of the shopping experience allowing retailers to build better relationships with their customers and increase loyalty, frequency and sales.  

“MobileLime and Cuesol’s merger enables merchants, for the first time, to develop a relationship-based communications program that incorporates mobile rewards and interactivity,” said Jack Mark, founder, Cuesol.  “By leveraging retail and cell phone-based technologies, the combined companies can bring a more robust shopping experience solution to market offering customers convenience and savings.”

Robert Wesley will be the president and CEO of the new combined company.

About MobileLime
MobileLime® is a relationship marketing company that provides integrated mobile rewards, promotions and payment solutions to merchants worldwide.  The company’s unique approach weaves the mobile channel into the fabric of the shopping experience allowing merchants to build stronger, one-to-one customer relationships and increase loyalty, frequency and sales.  Consumers benefit from cardless rewards programs, paperless coupons and special promotions that are targeted and personalized by the merchants they frequent.   

MobileLime was awarded 1st place at the Wireless Emerging Technologies Award at CTIA WIRELESS 2006, the GEM Award for Best Systems and Programs, and the Innovation Award from the Global Mobile Marketing Association.  MobileLime also won the 2005 Global Retail Technology Award for Best In-Store Innovation.  MobileLime, a service of Vayusa, Inc., is privately held and based in the Boston area.  To learn more, please visit

About Cuesol
Cuesol, Inc is the leading provider of unique applications that leverage customer purchase history to create an enriched shopping experience, and improve customer loyalty. Cuesol's family of personal shopping solutions includes wireless cart-mounted solutions developed with IBM and Motorola, a deli queue management and self-service ordering solution, and an in-store traffic monitoring and alert system. Cuesol applications have been helping clients enhance the overall customer experience for 8 years. Its customers include grocers such as Stop & Shop, part of Dutch grocery giant Ahold, Giant Eagle, and Ukrop’s. Founded in the UK, the company moved its headquarters to Quincy, Massachusetts in 2001. Cuesol is a privately held company and can be found on the Web at

Media Contact:
Melissa Dolan
Fusion PR
[email protected]
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AdMob Closes $15 Million in Series B Funding

Accel Partners leads investment as Company’s Marketplace Accelerates past 1,600,000,000 Mobile Ads Served

(Orlando, Florida and Henderson, Nevada – March 26th, 2007) – AdMob, the world’s largest mobile advertising marketplace, announced today that it has closed $15 million in venture capital funding. The Series B financing round was led by Accel Partners, with previous investor Sequoia Capital participating as well. The announcement was made today at CTIA Wireless 2007 in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Orlando, Florida and iMedia Breakthrough Summit in Henderson, Nevada.

The company says that it will use the funds to develop new solutions that will make it easier for advertising customers to leverage mobile. Recent AdMob metrics include:

·     Over 1.6 Billion ads served in less than a year
·     More than 1200 publishers
·     Ads viewed in over 160 countries

“Mobile Advertising is exploding as advertisers of all types learn to leverage the mobile medium,” says Rich Wong, Partner at Accel Partners, who will join the board. “We’re excited to work with AdMob and believe that the AdMob platform and unique international footprint are ideally positioned to serve publishers and advertisers in mobile, and set the direction in this dynamic market.”

In January, AdMob announced that it had served 1 Billion ads in the trailing six months. Demonstrating the acceleration in the market, AdMob has served more than 600 Million ads in the last 60 days bringing the total to over 1.6 Billion. Much of this growth has been fueled by growing activity in the US and Europe.

“We are thrilled to receive such enthusiastic support from Accel Partners,” said Omar Hamoui, CEO and Founder of AdMob. “We regard it as recognition of AdMob’s accomplishments to date and a testament to the growth of the industry and the opportunities to come. This financing will enable AdMob to invest in making mobile advertising easy and accessible to unlock the full potential of this medium.”

Advertisers are increasing their use of AdMob’s platform to reach customers on their mobile phones using different targeting capabilities. Some statistics on targeting included:

·      95.2 % of AdMob ads leveraged geographic targeting
·      63.2 % of AdMob ads leveraged behavioral or demographic targeting
·      20.2 % of AdMob ads leveraged handset targeting by manufacturer
·      9.1 % of AdMob ads leveraged targeting based on device capabilities
·      3.7 % of AdMob ads were run-of-network ads running viewed in over 150 countries worldwide.

About AdMob
AdMob is the world's largest mobile advertising marketplace. Founded in 2006, AdMob allows advertisers to reach their customers on the mobile Web, and publishers to increase the value of their mobile sites, through advertising. AdMob offers both advertisers and publishers the ability to target and personalize advertising in 160 countries. AdMob lets advertisers target by country, language, carrier, phone brand, phone model, behavior and OS, using self-serve web tools with transparent and robust reporting. To learn more about AdMob, visit <> .

About Accel Partners
Founded in 1983, Accel Partners is one of the world’s leading venture capital firms. The firm is dedicated to partnering with outstanding entrepreneurs to build world-class Internet, software and networking companies. Accel Partners has more than $4 billion under management from its offices in Palo Alto, London, and China, and its portfolio companies have completed IPOs that have created well over $150 billion in market capitalization. Current and former investments include Brightcove, Comscore, Double Fusion, Facebook, Glam, Macromedia, RealNetworks, and The Cloud. For more information, please visit<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Crisp Wireless Enables Companies to Generate Revenue Via Mobile Advertising

New York - March 22, 2007 Crisp Wireless, a mobile technology solutions and services company, offers various technical integrations and packaged tools to help mobile websites generate revenue advertising. Crisp Wireless powers mobile websites for major media brands, print and web publishers including USA Today, Hachette Filipacchi, Internet Broadcasting Systems and Bravo, all who either currently sell or plan to sell advertising on their mobile web sites. Crisp has also developed mobile websites for advertisers, including American Express, Burger King and Unilever's 'I Can't Believe it's Not Butter!' brand.

To further support mobile publishers' advertising efforts, Crisp Wireless has released the beta version of its mLogic MicroSite Builder™ tool, which enables publishers to create, preview and publish mobile microsites for advertisers. The Weather Channel Interactive is the first customer to use the MicroSite Builder, which helps generate incremental revenue via mobile advertising.

"We're helping brands develop a compelling mobile presence and also drive traffic to their promotional sites through advertising on our mobile web site," said Louis Gump, vice president, mobile The Weather Channel Interactive. "The MicroSite Builder tool improves our ability to consult with advertisers and then quickly create a mobile web destination for them."

"In order to drive advertising revenue, mobile websites need to be able to sell robust microsites for brands," said Boris Fridman, CEO of Crisp Wireless. "Based on requests from The Weather Channel and other leading publishers, we built this tool to help companies easily create small-scale mobile sites for their advertisers without requiring any professional services or development resources."

While mLogic MicroSite Builder™ is currently in beta release, Crisp Wireless expects to release the full version in late second quarter.

The Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB), are two of the most active organizations in helping to drive wide adoption of mobile advertising. Crisp Wireless is actively involved with both organizations, participating in committee groups dedicated to establishing standards, guidelines and metrics around Mobile Web Advertising. Many industry experts predict exponential growth in mobile advertising dollars over the next five years, including IDC, which estimates that mobile advertising will expand from $160 million in the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />US in 2006 to $4.2 billion in 2011.

In addition to offering its own solutions, Crisp Wireless is working to secure seamless integrations with many third-party technology platforms, offering publishers choice and flexibility. Crisp's customers can select either mobile-centric technology platforms, such as Third Screen Media, or they can leverage their existing relationships with internet ad servers such as 24/7 Real Media's Open Adstream and Doubleclick DART.

About Crisp Wireless

Crisp Wireless offers technology solutions and services for consumer facing companies that want to extend their brand onto mobile devices. Crisp Wireless' core product, the mLogic™ platform enables companies to efficiently deploy mobile web sites that offer rich media features including audio and video, commerce solutions to sell ringtones, wallpapers and subscriptions, text messaging, and integrated data feeds for content management. Leveraging mLogic's extensive device database, sites are optimized based on unique handsets and carrier capabilities offering consumers the ultimate browsing experience. Crisp Wireless customers are major media companies and publishers including USA Today, Tribune Interactive, NBC Universal, Bravo Cable Network, Hachette Filipacchi and Paramount Pictures.

For more information, please contact [email protected] or visit<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Verizon Wireless and Limbo 41414 Introduce Original Series The Limbo Show on V CAST
Wednesday March 21, 8:29 am ET

BASKING RIDGE, N.J. and BURLINGAME, Calif., March 21 /PRNewswire/ -- Verizon Wireless, operator of the nation's most reliable wireless network, and mobile entertainment pioneer Limbo 41414, announced today an exclusive agreement to launch the first-ever original game show developed specifically for its mobile platform entitled The Limbo Show. Exclusively for Verizon Wireless V CAST customers, The Limbo Show pairs wacky pop culture and current events with an outrageous series of 'Limbo Auctions' in which players win amazing and sometimes quirky prizes for ridiculously low prices every day, such as a new flat screen television or a trip to <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Dublin. Part game show, part text messaging game, The Limbo Show debuts today on V CAST from Verizon Wireless with a 50-inch big screen high-definition television worth $2,299. Previous Limbo Auction winners have won similar televisions for as low as $8.85.

The Limbo Show gives Mobile Web 2.0(SM) customers the ability to view auctions, previous winners and bid on auction items. From close encounters of the celebrity kind, fantasy vacations and luxury cars to hot home electronics, cool new handsets and Starbucks gift cards, comedic improv host Tina-Louise Eckert invites The Limbo Show viewers to bid on daily prizes via an engaging, interactive text-messaging game. In addition to the daily show, Tina-Louise guides viewers through "How to Limbo," and "Tips & Tricks." She also hosts a monthly feature inviting viewers to text her which prizes they want to see up for grabs on the show. The program was created and is produced by a powerhouse team led by former Endemol USA executives Elizabeth Sherman and three-time Emmy® Award winner, Janelle Fiorito.

"The mobile phone is no longer the entertainment platform of the future - it's the entertainment platform of today. The show is a natural extension of our relationship with Verizon Wireless and we're excited to partner with them to engage a new generation of consumers on V CAST," said Jonathan Linner, chief executive officer, Limbo 41414.

In addition to enjoying daily, original mobile content and the opportunity to win amazing prizes via TXT Messaging, V CAST customers will be able to acquire Limbo Loot for each bid placed. The Loot, Limbo 41414's loyalty currency, can be redeemed for prizes - such as exclusive Verizon Wireless Ring Tones - in the Limbo Rewards store at To start playing Limbo, Verizon Wireless customers can send a TXT Message with the word V CAST to the number 41414. Standard TXT Messaging rates apply.

Since launching in January 2006, Limbo 41414 has created a huge buzz in the mobile entertainment world with its red-hot, premiere "upside down" Limbo Auction. In the Limbo Auction, consumers enter a game where they bid on prizes via their mobile phones or online. The twist is that, unlike a traditional auction where the highest bidder wins, the person with the lowest unique bid wins. Limbo 41414 has run more than 500 auctions, awarding more than $450,000 in prizes for bids totaling less than $2,000, including a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year's supply of gasoline for $54.24.

Customers with select V CAST-enabled phones can check out V CAST from their phones for just $3.00 for a 24-hour use subscription or by signing up for the $15.00 V CAST VPak monthly subscription. The Limbo V CAST Video channel is located within the Showcase category on V CAST. Customers get unlimited basic video, including the Limbo V CAST Video channel, but application download fees apply for 3D games and premium video. There are no airtime charges to download, stream or watch V CAST content.

For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to

About Verizon Wireless

Verizon Wireless operates the nation's most reliable wireless voice and data network, serving more than 59 million customers. The largest US wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 65,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ - News) and Vodafone (NYSE and LSE: VOD - News News). Find more information on the Web at To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at

About Limbo 41414

Limbo 41414 ( is defining a new category of mobile entertainment with its patent pending text-message based game play. Limbo 41414 brings consumers an engaging community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes.

Limbo 41414 is a private corporation backed by two of the world's top Venture Capital funds: Azure Capital Partners ( and Draper Fisher Jurvetson ( This venture also reunites the proven entrepreneurial team of Rob Lawson, Jonathon Linner and Juho-Pekka Virolainen. Limbo 41414 is headquartered in Burlingame, California.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />


Burbank, Feb. 26, 2007 - Real Hip Hop (RHH) (, a VeriSign backed joint venture and pioneer of the largest digital distribution network for urban content owners, and bCODE, a mobile technology provider, today announced a joint partnership to launch M-Coupon and M-Ticket services with a dozen retail venues in Atlanta. The urban lifestyle partners will include fast-food restaurants, retail venues, club venues and movie theaters.

Branded as the "Real VIP" service, consumers can scan coupons and tickets directly from the screen of their mobile phones or PDA. Real Hip Hop monthly subscribers get discounts, VIP access to venues, exclusive digital content and the ability to purchase and receive instant movie tickets to their mobile phones. The service works with more than 99 percent of mobile devices in the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S. market.

"Real Hip Hop's  business development and lifestyle product innovation skill set combined with bCODE's technology innovations made it possible to launch this world-pioneering mobile service in North America and the Urban community," said John Huffman, CEO of Real Hip Hop.  "We choose bCODE's technology because it was not restrictive to just high-end devices, but rather has the ability to stream video and music content to retail screens and mobile phones in real-time. Our motto is to continually improve the quality of life of our monthly subscribers. Therefore, this is perfect for our target audience."

Last month, Jupiter Research released a report stating that 24 percent of mobile phone owners in the U.S. are interested in receiving special offers and coupons on their mobile phones. Another report, authored by Juniper Research, predicts that the global mobile ticketing market will reach revenues of $38 Billion by 2009.

Upon scanning of the M-Coupon or M-Ticket, the user will now be identified by the system and be granted access to a number of different services using the web-enabled touchscreen. These include: viewing movie trailers, listening to music tracks, playing games, select personalized offers and have the option to download that digital content to his/her mobile phone or smart device.

For the M-Ticket service, the user will be able to purchase a movie ticket in as few as two short text messages, stating movie name and session time.  The ticket is then delivered in real-time to the mobile phone as a plain text message, ready for automated scanning and Real VIP access.

On the enterprise end, the Real VIP service provides its Advertising Partners an unprecedented level of real-time, physical world ad-targeting capabilities. For example, a soft drink ad can be personalized and targeted to a screen within seconds of the soft drink purchase at a fast food outlet or cinema candy bar.

For its Content Partners, it is a new channel to distribute relevant digital content within various retail environments. For example, distributing ringtones and MP3s for tracks playing at a club, or movie wallpaper at the theater.

For the Retail Venues, it is a new way to create a new mobile-enabled retail experience, generate customer loyalty through digital rewards and additional revenue through digital content up-sale.

Following a number of mobile barcode pilots in the U.S. that are limited by operator and by device, Real Hip Hop and bCODE are heading toward a fresh new direction with this New Media service using an all-compatible scanning system combined with a multimedia distribution platform.

"Text message marketing campaigns have so far been restricted to the text message itself. As an analogy, that's like an email marketing campaign without a website to click-through to. Our multimedia platform provides that 'website' for the text message to 'click' too. For the retailer and brand, it's about interacting with their customers to stay relevant, not just communicating with them. Huffman and his team have developed a uniquely entrenched subscription service for the Urban community. We are glad they have chosen us to be one of their key technology partners," said Michael Mak, CEO of bCODE.

You can see a demonstration of the bCODE product and Real VIP service at the CTIA Wireless conference in Orlando, Florida on March 27-29th, 2007.

About Real Hip Hop
Real Hip Hop, LLC, a subsidiary of Real Content Group, was established in 2005. The Los Angeles based digital solutions business is a joint venture between the Company's management team and VeriSign Incorporated. Real Hip Hop has amassed the largest digital distribution network available for urban content owners and creators. Cellular distribution partners include Cingular Wireless, Verizon Wireless, T-mobile, Sprint/Nextel, Boost Mobile, tier 2, rural and international carriers. The Company's direct to consumer distribution channels include, The Mob, Real Tone Jukebox,, Zingy and Playphone. Real Hip Hop's online distribution partners include iTunes, Yahoo Music, AOL Music, MSN, Napster, Rhapsody and over 200 digital download and video sites. Real Hip Hop is currently pre-loading content on over 5 million Motorola handsets. In addition to reaching over 500 million consumers via its digital distribution network, Real Hip Hop also provides the most complete online and mobile content marketing and business development solutions to content owners, creators, carriers, aggregators, marketers, advertisers and technology companies.

About bCODE
bCODE is a mobile ticketing and coupon technology provider. The bCODE mobile ticket delivery and redemption platform provides the world's most compatible solution for mobile ticketing. Unlike 1D/2D barcode and RFID-based mobile ticketing technologies that require a phone specific chipset or graphics, the bCODE's internationally patented solution is based on standard SMS text messaging and is supported by 99% of all mobile phones in the market including, PDAs, RIM Blackberry, Palm Treo and other devices like the Apple iPOD. bCODE's customers include Telstra, Australia Post, Jetstar Airways, Village Roadshow Cinemas, Greater Union Cinemas and a number of bars, clubs, restaurants and convention center venues in Australia.  bCODE has offices in Los Angeles and Sydney. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

CRE8 Strengthens South American Presence with the Acquisition of Multiecast

March 6, 2007 (Christchurch, New Zealand) – CRE8 (NZAX: PLS) announced today the acquisition of Multiecast Limitada, a leading provider of interactive content services for mobile phone operators and media companies in South America.

Through its operations in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Santiago Chile, Multiecast provides content services to Movistar Chile, Entel PCS and Claro Chile and delivers interactive TV services to the three largest media companies in Chile. The Company has also enabled some of the most innovative mobile marketing campaigns for brands such as Kodak,        Gillette, Nestlé, Duracell and banking applications for the largest financial institutions in the region.

By combining key assets and capabilities, the two companies aim to create the largest footprint for content services throughout Latin America. Through the Multiecast acquisition, CRE8 extends its content service offering to mobile operators in Chile, Peru and Colombia, and has existing content agreements and strategic relationships in El Salvador, Guatemala, Honduras, Nicaragua, Panama, Boliva and Mexico.

CRE8 will base its South American operations in Santiago, Chile and soon enter into Brazil and Argentina while continuing to expand throughout Central America from Mexico City.

“We have achieved another milestone for CRE8, as we not only extend our geographic footprint, but also enhance our local content service offering by closely working with mobile operators and leading content providers in the region,” said Christopher Tiensch, Chief Executive Officer of CRE8. “Mulitecast has a committed, dynamic and entrepreneurial team with a proven track record in the telecommunications, media and technology sector.”

Under the terms of the agreement, Multiecast will operate as a wholly owned subsidiary of CRE8, with CRE8 acquiring all of the equity in return for the following consideration:

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·          Initial cash consideration of US$500,000 and US$200,000 in working capital to accelerate growth throughout the region;

·          Conditional cash consideration of up to US$2 million over two years if Multiecast achieves a 50% yearly revenue growth, EBIT of 25%, and key management remains with the company during the period.

Nicolas Barrera Rios, CRE8’s General Manager in Latin America commented on the acquisition: “The two companies are an ideal match, and we are excited about the technology, talent and customer relationships that this acquisition will bring to CRE8.”

“By joining forces with CRE8, the combined company will be in a stronger position to roll-out a portfolio of services throughout Latin America and capitalise on a number a strategic business opportunities,” said Cristian Olea, Chief Executive Officer of Multiecast.


About CRE8
CRE8 (NZAX: PLS) is a leading provider of content, connectivity and network services for mobile operators, brands and media companies worldwide. CRE8 is a subsidiary company of Plus SMS Holdings Limited. For more information visit:

For media enquiries, contact: Christopher Tiensch. Tel: +44 1481 735 555.