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  2. Member Press Release
  2. Member Press Release

Member Press Release

LatCel and Netbiscuits enhance spanish-language mobile Web surfing for U.S.Customers

LatCel and Netbiscuits enhance spanish-language mobile Web surfing for U.S.Customers
 
LatCel Provides Latinos an Enriching Mobile Web Experience with On-Deck and Off-Deck Access
 
Reston, VA – August 11, 2008 - LatCel, the leading provider of wireless content services in the U.S. Hispanic market, is bringing culturally relevant content to Latino customers in the United States and Puerto Rico by creating a series of Latino portal products developed using the Netbiscuits Mobile Web platform.  LatCel’s roster of carrier partners includes Sprint, AT&T and Centennial Puerto Rico.
 
The Latino portal will feature special interest channels that will cover a wide range of topics, from music to news, including the latest on sports.  In addition, it will offer special downloads that will enable the user to obtain ringtones and wallpapers featuring popular Latino artists, celebrities and sports figures.
 
“We were looking for a technology partner that would complement our efforts in providing Hispanics with the best Mobile Internet experience from any cellular phone,” explained Jorge Rincon, CEO of LatCel.  “With Netbiscuits’ Mobile Web platform not only were we able to accomplish this, but we did so with quick turnarounds and at the highest levels of quality, which our carrier partners have come to expect from us.”
 
Netbiscuits continues to gain momentum in Latin America with its Mobile Web platform, enabling a number of highly trafficked websites to go mobile, such as the one of Latin Pop sensation Juanes.
 
With Netbiscuits’ enabling technology, which automatically adapts Mobile Web content for optimum viewing regardless of device or carrier, LatCel was able to create a Latino portal that would work across all of the existing mobile devices without having to worry about brand distinction.
 
“The Internet has made it possible for people living outside of their home countries to stay connected with their culture, heritage and language with the simple click of the mouse.  The Mobile Web should not be treated differently,” said Ran Farmer, Managing Director of Netbiscuits, Inc.  “Working with LatCel to bring relevant content to Spanish-speaking mobile users in the U.S. is a true testament that it is possible to bring real Internet experiences, in any language, to mobile devices across the world if you have the right technology in hand.”
 
About Netbiscuits
Netbiscuits operates the world’s leading B2B web software platform for development, publishing and advertising in the Mobile Internet. Founded in 2000, the company with more than 80 employees in the USA, Germany, and Singapore serves the global Mobile Internet programs of premium brands such as Yahoo!, AOL, BILD, Spiegel, RTL, Konami, Sixt, and eBay. Globally Netbiscuits delivers more than 1 Billion mobile page impressions each month.
 
Following a unique approach, the Netbiscuits platform is available as a web-based software service. The platform provides all tools, interfaces and mobile enabling technologies online that are needed to create, publish, and monetize professional Mobile Web applications. Thereby Netbiscuits allows content & media publishers, marketing & advertising agencies, application developers, and service providers to achieve a faster path to profit from their Mobile Internet programs.
 
For more information please visit: www.netbiscuits.com.
 
 
About Latcel: LatCel is the leading company enabling and enhancing the Latino Mobile Internet experience. With content aggregation, management services and mobile advertising, LatCel has attained an unprecedented market level within the U.S. Hispanic market and Puerto Rico, potentially reaching millions of mobile consumers via their cellular phones. LatCel features On-Deck and Off-Deck distribution with the major carriers and has agreements with the leading companies of Hispanic content. LatCel is created through the alliance between Venevision International and WAU Movil.
 
 
About Venevision International: Venevision International is an entertainment company part of the Cisneros Group with more than 30 years in the market. Its projects are part of the business development strategy designed by Gustavo Cisneros, Chairman and CEO of the Cisneros Group of Companies. Venevision International distributes television programming throughout the world and is one of the largest independent producers of television programs in Spanish. The company also distributes films in Spanish for theater, pay-per-view, home video, paid and free television in the United States, where it broadcasts its movie channel, Vene Movies.  Venevision International also does business in the international arena of music with its record label, Vene Music and Siente Music, and mobile entertainment with Venemobile and LatCel. The company is also a pioneer in the area of “product integration” through Synapsys International.
 

Press contact Netbiscuits
Ran Farmer
Netbiscuits, Inc.
Phone: +1 703 435 9008
 
Press contact Latcel
Todd Michael Jamison
LatCel/Venevision International
Phone: +1 305 507 6821
 
News Type: 
Member Press Release

Yahoo! Connects with "Enablers" to Bring Yahoo! Blueprint to the Mobile Masses

Yahoo! Connects with "Enablers" to Bring Yahoo! Blueprint to the Mobile Masses
 
Enhancements to Yahoo! Blueprint™ Include Ability to Create Standalone Mobile Applications as Well as Mobile Web Sites
 
San Francisco, September 10, 2008 - Yahoo! Inc. today highlighted a material step forward for mobile services built on Yahoo! Blueprint, its mobile development platform. Now, in addition to creating mobile widgets that run within Yahoo!'s flagship mobile application Yahoo! Go™, developers can use Yahoo! Blueprint to build standalone applications for Java, Windows Mobile and Symbian devices, as well as to create mobile web sites accessible via virtually any HTML or xHTML mobile browser.

In a series of partnerships that Yahoo! hopes will expand the adoption of Yahoo! Blueprint on the mobile Internet, Yahoo! has teamed up with leading mobile web development houses Crisp Wireless, MNet and Netbiscuits to offer their extensive client list the ability to have their mobile web properties developed on Yahoo! Blueprint. These partnerships should allow for a substantial increase in the distribution for the enablers' clients, as well as align Yahoo! Mobile with some of the largest mobile web development companies today. These partnerships are the latest step in Yahoo!'s efforts to link developers, publishers and carriers into an integrated mobile ecosystem.

"We are honored to be chosen by Yahoo! as a preferred mobile Internet enabling and publishing platform. Blueprint is a milestone in mobile widget development. Integrating Blueprint into the Netbiscuits platform was an obvious step to make it easier and more efficient than ever before for publishers to create mobile websites and widgets with one platform which run perfectly in the most popular mobile browsers on this planet as well as in Yahoo Go 3.0." - Michael Neidhoefer, CEO of Netbiscuits.

About this publication
These paragraphs were quoted from a press release issued by Yahoo! at CTIA Wireless IT & Entertainment, 10th of September 2008. Screenshots of Yahoo! Blueprint as well as Yahoo!'s complete CTIA press kit can be found at http://mobile.yahoo.com/newsroom.
 
News Type: 
Member Press Release

Netbiscuits Partners with 4INFO to Deliver Full-Service Mobile Media Solutions

Netbiscuits Partners with 4INFO to Deliver Full-Service Mobile Media Solutions
 
Companies of any size can deliver a compelling experience to their audience: sight, sound, and motion in the mobile space
 
Reston, VA - September 23, 2008 - Netbiscuits, creators of the leading web software platform for development, publishing and advertising in the Mobile Internet, announced today that they have partnered with 4INFO to provide advertisers with full-service mobile marketing solutions. Advertisers on 4INFO’s mobile media network now have access to quick development and deployment of commercial mobile Web pages in conjunction with text message advertising programs. This partnership allows agencies, businesses and brands to quickly and successfully implement comprehensive mobile strategies.

A pioneer in SMS and one of the leading mobile media companies, 4INFO offers mobile advertising inventory and reporting, online mobile service registration and interactive mobile marketing services. Netbiscuits’ development platform automatically adapts mobile Web content for optimum viewing regardless of device, carrier or location. The partnership of these two companies enables business of any size to benefit from a full-service mobile marketing solution without having to build any of the infrastructure or analytic properties themselves.

“We are pleased to bring the power of our flexible mobile Internet platform to the 4INFO advertisers,” said Ran Farmer, Managing Director, Netbiscuits Inc. “Now any 4INFO advertiser can take advantage of the superior mobile Internet experience that Netbiscuits’ Mobile website creation and publication platform successfully enables on any mobile phone in the USA and more than 40 other countries worldwide.

“Our partnership with Netbiscuits allows 4INFO to create stunning, professional mobile Web pages for our partners—a task that was formerly reserved for only bigger budget clients,” said Ted Burns, vice president of products for 4INFO. “Now clients of all sizes and budget ranges who value mobile as a strategic part of their marketing effort can up-level their offering with ease.”

About 4INFO
4INFO is a leading mobile media company and a pioneer of SMS services. Founded in 2004 to help connect consumers, publishers and advertisers on mobile devices, 4INFO’s network has become one of the most trusted and widely used set of mobile services for consumers. The company is the mobile delivery platform and advertising network of choice for publishers and advertisers looking to engage users on their most personal device in a measurable and cost-efficient manner. Headquartered in San Mateo, Calif., 4INFO is backed by Draper Fisher Jurvetson, Gannett Company, Inc., NBC Universal, Sand Hill Capital, and U.S. Venture Partners. Learn more at: http://advertising.4info.net or text “advertise” to 44636
 
 
About Netbiscuits
Netbiscuits operates the world’s leading B2B web software platform for development, publishing and advertising in the Mobile Internet. Founded in 2000, the company with more than 80 employees in the USA, Germany, and Singapore serves the global Mobile Internet programs of premium brands such as Yahoo!, AOL, BILD, Spiegel, RTL, Konami, Sixt, and eBay. Globally Netbiscuits delivers more than 1 Billion mobile page impressions each month.
 
Following a unique approach, the Netbiscuits platform is available as a web-based software service. The platform provides all tools, interfaces and mobile enabling technologies online that are needed to create, publish, and monetize professional Mobile Web applications. Thereby Netbiscuits allows content & media publishers, marketing & advertising agencies, application developers, and service providers to achieve a faster path to profit from their Mobile Internet programs.
 
For more information please visit: www.netbiscuits.com.
 
Press contact 4INFO:
Jen Colton
Flashpoint Public Relations
415-551-9621
 
Press contact Netbiscuits
Ran Farmer
Netbiscuits, Inc.
Phone: +1 703 435 9008 308
 
Angie Ayala
A&R Edelman
Phone: +1 650 762 2952
 
News Type: 
Member Press Release

Virgin Mobile USA to Provide Location-Based Entertainment Service

Virgin Mobile USA to Provide Location-Based Entertainment Service
buzzd will power Virgin Mobile's USA deck as 'buzzd on Virgin Mobile'
 
NEW YORK, September 3rd, 2008 – Today, Virgin Mobile USA [NYSE: VM], and buzzd announced a partnership that will bring the buzzd service to all Virgin Mobile USA handsets via the no-annual contract carrier's WAP deck giving Virgin Mobile subscribers an interactive, real-time local mobile service.
 
The companies are also partnering to provide Virgin Mobile USA customers with a mobile-enabled location-sensitive city guide and social network. "buzzd on Virgin Mobile" is a unique new service that allows local entertainment information to be broadcast and shared among Virgin Mobile USA customers based on their location.
 
Accessible on all Virgin Mobile USA devices via the carrier's WAP deck  "buzzd on Virgin Mobile" delivers editorially driven event and venue information, along with up-to-the-minute reviews and ratings from friends and other members of the community. The mobile entertainment service currently lists events and venues across all major cities in the United States, Europe and India and is powered by New York-based buzzd.
 
The service is more than just local entertainment listings and reviews, however: it also allows its subscribers to instantly find, connect with and reach out to friends with easy-to-use SMS and messaging features. Users can also browse and search continuously updated event feeds, which include pricing, location and event details, as well as firsthand ratings and reviews posted from the event by other members directly via the mobile platform. Events and venues are aggregated first through multiple content partnerships such as Flavorpill, TimeOut, Zagat and many more. User-generated feedback for 'real-time' activity about venues and events is also layered at the top of event listings throughout the platform.
 
"Our community has a healthy appetite for entertainment, fun and what's happening around them," stated Ron Faris Director of Brand Development and Partnerships for Virgin Mobile USA. "buzzd on Virgin Mobile is a free and open service that gives our members timely content from the likes of Time Out Magazine while, as usual for Virgin Mobile, respects their privacy with opt-in location."
 
"We trust that buzzd on Virgin Mobile will turn the cell phone into a remote control that accesses the best a city has to offer," said Nihal Mehta, CEO of buzzd. "We're pleased that Virgin Mobile customers now have easy access to finding out the most timely information on their local bars, clubs, restaurants, events and more."
 
One of the key features of buzzd is the ability to find real-time activity across any event in the United States, including the rating of specific events and what the "scene" is actually like at the particular location. buzzd now appears on Virgin Mobile USA's deck for customers to find out "what's going on around me right now?"
Users can register for the service immediately by clicking the "buzzd" link from Virgin XL, or by texting 'join' to 96321.  Standard text and data rates apply. 
 
About Virgin Mobile USA, Inc.
Virgin Mobile USA [NYSE: VM], through its operating company Virgin Mobile USA, L.P., offers millions of customers  control, flexibility and choice through monthly Plans Without Annual Contracts, with national coverage powered by the Sprint PCS network.  Virgin Mobile USA's full slate of smart, stylish and affordable handsets, including the Wild Card, Slash and Flare, are available at approximately 40,000 top retailers nationwide and online at www.virginmobileusa.com, with Top-Up cards available at more than 140,000 locations.  Virgin Mobile USA, known for its award-winning customer service, was recently rated the best prepaid wireless service for the second year in a row in the Annual PC Magazine Readers' Choice Survey, with 90% of its own customers reporting satisfaction with its service. The no-contract wireless carrier also allows customers to earn free minutes in exchange for viewing advertising content online through the innovative Sugar Mama program.
About buzzd
buzzd )http://buzzd.com) is a location-sensitive city guide and social network on the mobile device. "Your city, in real time," buzzd allows consumers to get up-to-the minute information on know what's happening at any venue right now, rate events and connect with friends and other people in the area.
 
buzzd partners with carriers and content providers such as Citysearch, Flavorpill, Time Out, Zagat and many more. The company is based in New York City and backed by Monitor Ventures and Greycroft Partners. The company was founded by Nihal Mehta and Deepen Shah from ipsh!, the first mobile marketing agencies in the U.S. which was acquired by Omnicom Group 2005.
 
 
News Type: 
Member Press Release

America’s 5000 Fastest-Growing Private Companies Announced

America’s 5000 Fastest-Growing Private Companies Announced
 
Salient Mobility LLC Ranks No. 121 on the 2008 Inc. 5,000
 
NEW YORK, August 20, 2008 – Inc. today ranked Salient Mobility LLC No. 121 on its annual ranking of the 5000 fastest-growing private companies in the country.  The list is the most comprehensive look at the most important segment of the economy – America’s independent-minded entrepreneurs.  Taken as a whole, these companies represent the backbone of the U.S. economy. 
“Our second annual Inc. 5000 continues the most ambitious project in business journalism,” said Inc. 5000 Project Manager Jim Melloan. “The Inc. 5000 gives an unrivalled portrait of young, underreported companies across all industries doing fascinating things with cutting-edge business models, as well as older companies that are still showing impressive growth.”
 
Salient Mobility LLC
Salient Mobility, a wireless technology company provides full service text messaging platforms utilizing SMS )Short Message Service), and WAP )Wireless Application Protocol).
Salient Mobility offers a web-based ecommerce text message application that enables business to instantly launch SMS campaigns with no contractual obligation. The system offers easy, and affordable text marketing packages from 250 to 3,000,000 messages per month.
The 5000 companies that made the list reported aggregate revenue of $185 billion and median three-year growth of 147 percent.  Most important, the 2008 Inc. 5000 companies were engines of job growth, having created more than 826,033 jobs since those companies were founded. Complete results of the Inc. 5000, including company profiles and a list of the fastest-growing companies that can be sorted by industry and region can be found at www.inc5000.com. 
 
Hottest Regions for Fastest-Growing Companies
The New York metro area tops the Inc. 5000 list with the most companies of any city with 355.  Washington, D.C. comes in a close second with 300 companies on the list; Los Angeles comes in third with 244 companies, and Atlanta )194 companies) and Chicago )189 companies) round out the top five.  Interestingly, only 62 companies on the Inc. 5000 are not based in metropolitan areas. 
 
Grand Rapids, Mich. leads the list with the highest median revenue of any metro area )$26.2 million, 16 companies), followed by San Antonio, Texas )$21.3 million, 25 companies), Baton Rouge, La. )$18.8 million, 14 companies), Houston )$17.1 million, 97 companies), and Kansas City, Mo.-Kan. )$16.5 million, 39 companies).
 
Hottest Industries for Fastest-Growing Businesses
The largest business category is IT Services, with 579 Inc. 5000 companies.  Business Services )532 companies), Construction )459), Manufacturing )405), and Advertising & Marketing )361) complete the top five industries ranked on the 2008 Inc. 5000.
Industries reporting the highest median revenue are Travel )$38.8 million), Financial Services )$16.3 million), Logistics )$15.4 million) Government Services )$14.2 million), and Energy )$14.2 million). 
 
Methodology
The 2008 Inc. 5000 list measures revenue growth from 2004 through 2007.  To qualify, companies must be U.S.-based and privately held, independent – not subsidiaries or divisions of other companies – as of December 31, 2007, and have had at least $200,000 in revenue in 2004, and $2 million in 2007.
 
About Inc.com Inc.com, the daily resource for entrepreneurs, delivers how-to guides, advice, tools, breaking news, and rich multi-media to help business owners and CEOs start, run, and grow their businesses. Inc.com offers dynamic marketing solutions to help advertisers effectively reach Inc. com's audience of business leaders.  Visit http://www.inc.com.
 
About Inc. 500|Inc. 5000 Conference Each year, Inc. magazine and Inc.com celebrate the remarkable achievements of today’s entrepreneurial superstars — the privately held small businesses that drive our economy. The Inc. 500|Inc. 5000 Conference brings together members of the Inc. 5000 community—both a new class of Inc. 5000 honorees and the list’s alumni—for three days of powerful networking, inspired learning, and momentous celebration.  For the first time ever, this powerful networking event is open to all. Please join us September 18-20, 2008 at the Gaylord National Resort and Convention Center in Washington, D.C.  For more information or to register, visit www.Inc500Conference.com or call us at 877-211-0489. 
 
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MEDIA CONTACT: 
Steven Collins
)800) 206-0499
[email protected]            
 

 

News Type: 
Member Press Release

CTIA and NeuStar Commemorate Fifth Anniversary of Common Short Codes with Three “Pioneer” Awards

CTIA and NeuStar Commemorate Fifth Anniversary of Common Short Codes with Three “Pioneer” Awards
 
SAN FRANCISCO, Ca., September 10, 2008 – CTIA – The Wireless Association ® )CSC Administrator) and NeuStar, Inc. )NYSE:NSR) )CSC Registry) celebrate the five-year anniversary of the U.S. Common Short Code )CSC) program today by presenting the third annual “CSC Pioneer” award to three innovative companies – all of which have experienced exceptional growth in leased CSCs over the past year. Special recognition is given to repeat winner HipCricket, the leader in leased short codes with 358 active codes and annual growth of 126 percent through its work with broadcasters and brands.
 
CSCs catalyzed the launch of the mobile marketing and advertising industry and are the primary mobile direct response method in use in the U.S. today. CSCs are short five and six-digit numbers that mobile phone users can use to send and receive text and multimedia messages using the messaging capabilities that come standard with virtually every handset made today.  CSCs are accessible to more than 95 percent of mobile phone users, and provide marketers the greatest opportunity for reach when compared to other marketing mediums. This is because CSCs are “common” and work across mobile service providers – meaning brands can reach mobile subscribers regardless of what mobile provider or what type of mobile device the subscriber has.
 
Winners of the 2008 Pioneer Awards are:
  • Applications provider:  Repeat winner HipCricket Inc., a Kirkland, Washington, based marketer that drives new revenue and customer loyalty for broadcast stations and consumer brands through strategic and measurable mobile marketing interactivity.  HipCricket has delivered successful campaigns for customers including Clear Channel Radio, Premiere Radio Networks, Sandusky Broadcasting, NBC, Coca Cola, Staples, Hershey’s and Jameson.
  • Aggregator:  OpenMarket Inc., a Seattle-based provider of mobile messaging and financial payment processing systems for direct-to-consumer )D2C) mobile commerce; and
  • New Customer:  Philadelphia-based M3 Mobile Marketing, a provider of mobile technology used to communicate with customers of large companies in order to raise brand awareness, drive revenue and stimulate greater return on advertising. M3 Mobile Marketing creates and integrates brand-specific mobile advertising campaigns and leverages its technology to execute and support them.
 
“These three companies have shown true innovation and leadership in taking the mobile marketing revolution to the next level,” said Steve Largent, president and CEO of CTIA.  “They are clearly expanding the market for CSCs by demonstrating to new clients the marketing power of CSCs to create new business opportunities.” The Pioneer awards are being presented at 12:30PM PDT, Wednesday, September 10th immediately before the “Marketing - The Mobile Channel” session in Room 2008 at CTIA Wireless I.T. & Entertainment 2008.
 
The first CSC was leased in October 2003, and since then, the CSC business has continued to enjoy phenomenal growth.  In its second quarter ending June 30, 2008, the CSCA )www.USShortCodes.com), saw the quantity of common short codes under management grow to more than 3,100, a 28% growth from the same quarter last year and a 10% increase from the first quarter ending in March.
 
“The jump in demand for CSCs is coming from a variety of sectors,” said Diane Strahan, NeuStar vice president of Mobile Services, “including retail, entertainment, government, political campaigns and non profits.  Advertisers are increasingly shifting their spending from conventional venues to capture the attention of the mobile customer.”
 
###
 
About CTIA – The Wireless Association®
CTIA is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. Visit CTIA online at www.ctia.org.
 
About NeuStar, Inc.
NeuStar is a provider of clearinghouse and directory services to the global communications and Internet industry. Visit NeuStar online at www.NeuStar.biz.

 
Media Contacts:
Joe Farren
)202) 288-0336
 
John Schneidawind
)571) 434-5596
 
 

 

News Type: 
Member Press Release

COCA-COLA GREAT BRITAIN LAUNCHES ‘DIET COKE’ SILVER ROOM IN THE UK

16 September 2008
 
COCA-COLA GREAT BRITAIN LAUNCHES ‘DIET COKE’ SILVER ROOM IN THE UK
 
Coca-Cola Great Britain )CCGB) is set to launch a new ground breaking mobile portal, the ‘diet Coke’ Silver Room, designed to appeal to a new generation of ‘diet Coke’ drinkers. Created by mobile specialist agency Marvellous, the ‘diet Coke’ Silver Room, fronted by singing sensation Gabriella Cilmi, brings together the best in celebrity gossip, fashion, music, film, green issues and games along with a host of unique member offers, targeted at young female consumers across the country.  Accessed by texting ‘SILVER’ to 82233 the ‘diet Coke’ Silver Room brings the concept of the ‘diet Coke’ break to a younger, tech savvy female audience. 
 
Going live on 22nd September the ‘diet Coke’ Silver Room will be supported by a fully integrated marketing programme including a digital campaign and consumer PR to drive awareness among female 16 - 24s. A major mobile media campaign, planned by Vizeum, will also drive hundreds of thousands of consumers to interact within the platform. The site will also be promoted by the ad-funded MVNO Blyk, and the iconic ‘Coca-Cola’ digital site at Piccadilly Circus.
 
‘diet Coke’ Silver Room is divided into the following content areas:
  • Access: The latest, coolest stuff you can’t get anywhere else. Access has the inside track on music, guest-lists and always has tickets to the hottest gigs, movie premiers & secret sales in town.
  • Gossip: the crazy world of celebs, in your pocket. Partnered with Heat, take time out with ‘diet Coke’ to find out the latest celebrity gossip in bite-sized chunks.
  • Style: Get the look with Get Lippy. You wouldn’t want to be seen in anything else.
  • R&R: Take time out with ‘diet Coke’ with fun downloadable games & gadgets. Do your bit for the world with green tips from Green Things & make a donation to Peace One Day by downloading celebrity phone art. 
In addition there will be an easy to use link through to the ‘Coke’ reward scheme ‘Coke Zone’ driving awareness of monthly prize draws.   
 
Cathryn Sleight, Marketing Director for Coca-Cola Great Britain, says: “We have been looking at new ways to create a fresh dialogue with the next generation of ‘diet Coke’ drinkers.  We feel the ‘diet Coke’ Silver Room integrated with our ongoing loyalty programme ‘Coke Zone’ is the perfect platform to offer these younger, tech savvy consumers a unique combination of great content and access to amazing rewards. Mobile technology is the perfect way to communicate with today’s busy young women, as it puts these consumers in charge by offering accessibility wherever and whenever they want to engage with the brand.”
 
With content updated daily, consumers can be sure of an engaging and up to the minute experience. ‘diet Coke’ has developed several key brand and content partnerships to ensure the strongest offering to consumers. Partnerships include Heat, Getlippy.com, Fox, Paramount, Sony BMG, Live Nation, Green Thing, Neutrogena and Nivea, with the list set to expand.
ENDS
 
NOTES TO EDITORS:
The list of agencies involved in the development and communication of ‘diet Coke’ is as follows:
-         Marvellous – Mobile specialist agency
-         SiX and Lexis Public Relations – Consumer PR. Sixpr.com lexispr.com  
-         Vizeum – Media agency
 
For further information please contact:
 
Lexis Public Relations
Tel: 020 7908 6488
Jessica Silver                 [email protected]                    020 7908 6545
Lisa Pearson                  [email protected]                 020 7908 6526
 
Notes to editors:
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands.  Along with ‘Coca-Cola’, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including ‘Diet Coke’, ‘Fanta’, ‘Sprite’, ‘Coca-Cola Zero’, ‘glaceau vitaminwater’, ‘Powerade’, ‘Minute Maid’ and ‘Georgia Coffee’.  Globally, it is the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees.  Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, the Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate.  For more information about the Company, please visit the website at www.thecoca-colacompany.com.
 
 
 

 

News Type: 
Member Press Release

Virgin Mobile USA Executive to Speak on Benefits of Proactive Communications at SoundBite Communications Webinar

Virgin Mobile USA Executive to Speak on Benefits of Proactive Communications at SoundBite Communications Webinar
 
Press Release - 08.20.2008
 
Bedford, Mass. – August 20, 2008 – SoundBite Communications, Inc. )NASDAQ: SDBT) today announced that an executive of Virgin Mobile USA will participate in its webinar entitled “Maximizing Subscriber Value Through Multi-Channel Communications” on Tuesday, September 9, 2008 at 2:00 p.m. ET/ 11:00 a.m. PT.
Ted Vagelos, Vice President, Customer Management and Communications at Virgin Mobile USA, will provide Virgin Mobile USA’s view on the benefits of a proactive customer communications strategy.  In his role at Virgin Mobile USA, Mr. Vagelos is involved in the no-contract wireless service provider’s strategy for customer lifecycle management, marketing and customer care.  Virgin Mobile USA utilizes SoundBite’s Intelligent Communications Platform to deliver better customer service, replenish prepaid accounts, accelerate collections and reinforce brand loyalty.
 
“In today’s competitive mobile and broadband content marketplaces, service providers are seeking sophisticated communications approaches that encourage subscribers to respond to new service offerings, marketing programs, customer care and collection efforts,” said Mark Friedman, Chief Marketing Officer at SoundBite.  “Providing Virgin Mobile’s voice to our educational webinar will provide attendees with a unique view into the communications strategy of one of the country’s leading mobile service providers.”
 
Ken Landoline, Program Manager at Yankee Group Research will also participate in the one-hour webinar. SoundBite is hosting the online session to illustrate how integrated, multi-channel communications solutions can be deployed to proactively communicate valuable service information and offers that are customized to the individual subscriber.  Webinar attendees will receive a complimentary white paper entitled “Competing for Subscribers in Telecom & Media Using Proactive Customer Communications: Optimizing Revenue, Collections and Retention,” a custom publication commissioned by SoundBite and conducted by Yankee Group Research.
 
 
WHEN: Tuesday, September 9, 2008
           2:00 p.m. ET / 11:00 a.m. PT
 
WHAT: Maximizing Subscriber Value through Multi-Channel Communications
 
WHO:  Ted Vagelos, Vice President of Customer Management and Communications, Virgin Mobile USA
           Ken Landoline, Program Manager, Yankee Group Research
           Jay Reilly, Director of Solutions Consulting, SoundBite Communications 
 
About Virgin Mobile USA
Virgin Mobile USA [NYSE: VM], through its operating company Virgin Mobile USA, L.P., offers millions of customers control, flexibility and choice through monthly Plans Without Annual Contracts, with national coverage powered by the Sprint PCS network.  Virgin Mobile USA’s full slate of smart, stylish and affordable handsets, including the Wild Card, Slash and Flare, are available at approximately 40,000 top retailers nationwide and online at http://www.virginmobileusa.com/, with Top-Up cards available at more than 140,000 locations.  Virgin Mobile USA, known for its award-winning customer service, was recently rated the best prepaid wireless service for the second year in a row in the Annual PC Magazine Readers’ Choice Survey, and its own customers report a 90% satisfaction rate.  Virgin Mobile USA allows customers to earn free minutes in exchange for viewing advertising content online through the innovative Sugar Mama program; and contributes a portion of profits from downloadable content to The RE*Generation, its pro-social initiative to help homeless youth.
 
About SoundBite Communications
SoundBite Communications provides on-demand, integrated multi-channel communications solutions that enable clients to achieve superior business results.  Building on its foundation as a leading provider of automated voice messaging services, SoundBite offers integrated voice, text and email messaging solutions that help clients deliver the right message, to the right customer, using the right channel, at the right time.  Organizations in industries such as collections, financial services, retail, telecom and media, and utilities rely on the SoundBite Intelligent Communications Platform to send over a billion messages annually for collections, customer care, and sales and marketing applications.  For more information, visit http://www.SoundBite.com.
 
SoundBite is a registered service mark of SoundBite Communications, Inc.
 
 
News Type: 
Member Press Release

BrightShare and TexoMobile Team for Ground Breaking Affiliation Partnership for Wild Jack Mobile Casino

BrightShare and TexoMobile Team for Ground Breaking Affiliation Partnership for Wild Jack Mobile Casino
 
Wapmasters Able to Monetise Leading Mobile Casino
 
August 4, 2008 – London, UK – BrightShare Ltd, the exclusive affiliate network of the Jackpot Factory today announced a partnership with TexoMobile, enabling independent wapmasters to get seamless access to the leading mobile casino, Wild Jack Mobile Casino and in turn, enabling them to turn their traffic into revenue.
 
As one of the first and most popular mobile casinos to launch, Wild Jack Mobile Casino features 14 fun and exciting casino games including the recently launched Scratch ‘n’ Score, 3 Card Poker, Jacks or Better, Pub Fruity, Baccarat, three progressive jackpot slots; Major Millions, Treasure Nile and Fruit Fiesta, and the awesome Tomb RaiderTM, as well as eternal favourites, Roulette and Blackjack.
 
Wild Jack Mobile Casino’s award winning application boasts one of the best and easiest to use interfaces and uniquely allows all transactions to be conducted via the mobile.
 
TexoMobile has some 20,000 wapmaster members in its MobPartner scheme, which provides a community forum and a crucially central network to centralise all members’ affiliates, stats and earnings into a convenient interface.
 
“The expected, and potential, growth of mobile casinos is vast,” said Candice Evans, Mobile Account Manager of BrightShare. “Wild Jack Mobile Casino, together with BrightShare, is well positioned to offer end-users and affiliates an ultimate offering. Teaming with the immensely successful TexoMobile network is a significant move and we look forward to a long and beneficial partnership.”
 
“We are very excited to work with an affiliation network like BrightShare,” said Vianney Settini, CEO of TexoMobile. “Wild Jack Mobile Casino’s game play is world class and will definitely be something that our end-users will love. As always with TexoMobile, we have listened to our wapmasters and given them something they know their communities want.”
 
Robbie Guy, Marketing Manager for Wild Jack Mobile Casino commented, “As a world leading mobile casino, we’re delighted that our outreach will be extended further through this partnership. We pride ourselves on being at the forefront of mobile gambling, always offering our players new, exciting games and constantly enhancing the user experience. TexoMobile’s clients can be guaranteed a superb service from WJMC and BrightShare, we hope that this partnership flourishes and that many more people can enjoy Wild Jack Mobile Casino.”
 
 
About BrightShare:
Founded in 2002, the BrightShare Network is a leading online casino affiliate program, featuring extensive reporting capabilities and offering among the highest commission levels in the industry with its unique six-level structure. BrightShare works exclusively with the Jackpot Factory Group and is fully devoted to the success of its affiliates. For more information, please visit www.brightshare.com.
 
About TexoMobile:
TexoMobile is a creator of mobile communities such as iGloo.mobi. TexoMobile also manages the largest wapmaster community on the mobile internet with Mobpartner.mobi. In terms of users TexoMobile, with iGloo.mobi has the largest mobile community in France and is rapidly growing in markets as diverse as the USA, South Africa, India, Indonesia or South America. TexoMobile is open to any industry leaders or mobile innovators who have money making program for Wapmasters and wish to work with MobPartner.
 
About Wild Jack Mobile Casino )www.wjmc.com)
Wild Jack Mobile Casino )WJMC) is among the first ‘fully functional’ mobile casinos to be launched on a wireless platform, providing mobile phone users the ability to play exciting casino games directly and instantly from their handsets. A proud member of the Jackpot Factory Group, WJMC is an extension of the successful online entertainment and gambling website www.wildjack.com, which has been providing high quality online gambling experiences to players since 1999. Wild Jack has paid out over $900 million in winnings since its launch and is dedicated to providing its players with safe, enjoyable and highly credible gambling experiences in both the web and wireless environments.
 
 
For further Wild Jack Mobile Casino or BrightShare press information, please contact:
 
Andrew Durkin/Sarah Bedwell
MUSTARD PR
Tel: + 44 )0) 1628 502601
            [email protected]
            www.mustardpr.com
 
For further information about TexoMobile, please contact:
 
Vianney Settini at [email protected]
or Shaun Zelber at [email protected]
 
 
 
News Type: 
Member Press Release

“Beeline” offers ring back tones instead of beeps

“Beeline” offers ring back tones instead of beeps
 
 
In all regions of Russia, Beeline subscribers can replace monotonous beeps of the ring signal with melodies or comic messages. A creative approach to managing music content, which is enabled by the “Hello” )“Privet” in Russian) service, and an original business model are supposed to exert positive influence on subscriber loyalty and growth of ARPU.
 
Launching of the “Hello” service based on the X-tones RBT service was implemented in accordance with the contract concluded between VimpelCom )the wireless subsidiaries of VimpelCom operate under the "Beeline" brand) on the one part and the tandem of vendors consisting of Ericsson and Bercut on the other part.

The contract was a result of the tender for selection of an RBT solution supplier that had been announced by VimpelCom. Ericsson and Bercut were chosen due to high professionalism of their specialists and the model of interaction between the companies, which had been worked out during several joint projects.

The first stage of launching included 14 cities )Moscow, St. Petersburg, Ivanovo, Kostroma, Tver, Vladimir, Ryazan, Tula, Stavropol, Pyatigorsk, Krasnodar, Ekaterinburg, Saratov and Rostov-on-Don). The “Hello” service became available nationwide on July 1, 2008.
According to the largest magazine in the sphere of High Technologies in Russia and CIS, Cnews,  penetration of the service reached 6% during the first four months in Russia. In some cities, where the service had been available since April, the penetration exceeded 12%. According to the latest data, there are more than 2 millions users of the service among Beeline subscribers.

– Abundant experience and our technologies enable us to integrate optimal solutions into customer’s business processes. A striking example is the installation of X-tones at VimpelCom. The solution was launched in the network of the telecom holding company, whose subscriber base exceeds 52 million subscribers, – Vladimir Filipyev, Chief Client Relations Officer at Bercut Ltd., states.
 
 
The VimpelCom Group )NYSE:VIP) is a telecommunications operator, providing voice and data servicing, covered through a range of wireless, fixed and broadband technologies. The Group includes companies operating in Russia, Kazakhstan, Ukraine, Uzbekistan, Tajikistan, Georgia and Armenia, in territories with a total population of about 250 million.
 
Bercut is a supplier of IT products for Value-Added Services infrastructure of Mobile and PSTN operators.
  • 215 sites in 17 countries
  • 34 customers
  • 946 installations
  • Company’s products serve in total 272 million subscribers
  • 400 top-class specialists

 

 

News Type: 
Member Press Release