Member Press Release | Page 57 | MMA Global

Member Press Release

MSN Mobile Launches Advertising and Premium Content

Microsoft extends mobile display leadership with premier advertisers Paramount Pictures and Jaguar.
REDMOND, Wash. — Dec. 10, 2007 — Mobile display advertising is now available on MSN Mobile for the first time, Microsoft Corp. announced today. Starting today, MSN Mobile customers in the U.S. will begin to see banner and text ad placements that conform to the U.S. mobile advertising guidelines provided by the Mobile Marketing Association to deliver a more consistent and engaging experience for consumers. Paramount Pictures and Jaguar Cars North America are among the first companies to launch an MSN Mobile campaign in the U.S.
“Microsoft is continuing to make significant investments in the MSN Mobile portal, adding new services and content that enhance the mobile experience and make it one of the best in the industry,” said Joanne Bradford, corporate vice president and chief media officer of MSN. “By incorporating advertising on MSN Mobile, we are allowing advertisers to extend their existing campaigns from PCs to games and now to mobile phones, further delivering on our vision to extend advertising across multiple platforms and devices.”
Through technology created by Microsoft’s Advertiser & Publisher Solutions Group and by the acquisition of ScreenTonic SA, a leader in mobile advertising in Europe, MSN Mobile is now able to provide ad placements that optimize the customer experience and provide advertisers with a new way to reach out to the ever-growing number of mobile consumers. This announcement builds on Microsoft’s initial mobile display advertising offerings that are currently available in Belgium, France, Japan, Spain and the U.K. 
“Paramount Pictures and Bad Robot are both innovation leaders in their own right, so when we partnered on the upcoming film ‘Cloverfield,’ we wanted to find cutting-edge ways to market the film,” said Amy Powell, senior vice president of Interactive Marketing at Paramount Pictures. “We released an exclusive film clip along with a contest whereby the person with the most clip views will be the first one to see the movie before its release on Jan. 18. We’re very excited to partner with MSN Mobile on this promotion because it extends our reach and connects us with our audience on an additional digital touch point.”
Microsoft continues to enhance its mobile platform in ways that reach beyond the availability of MSN Mobile display advertising. Building on the success of the FOX Sports channel on MSN Mobile, Microsoft now offers additional content to U.S. customers through the option of purchasing movie tickets, ring tones, wallpaper, games and video clips from mobile phone browsers:
Movie tickets through MSN Mobile. Through a continued alliance with, Microsoft has extended the movie experience to MSN Mobile. U.S. customers not only can view movie reviews, theaters and show times, they can also purchase tickets directly from the phone via
Ring tones, wallpaper, games and video clips on MSN Mobile. In an exclusive collaboration with Thumbplay Inc., customers in the U.S. will now be able to purchase ring tones, wallpaper, games, video clips and more within the MSN Mobile offering.
New astrology channel. MSN Mobile also now offers an astrology channel providing daily horoscopes to customers in the U.S. for free.*
With the additions of advertising and premium content to MSN Mobile, Microsoft is able to enhance the experience for its audience while continuing to provide a free mobile site. The premium content adds to the already rich MSN Mobile experience, providing customers with one-stop access to e-mail, news, sports, entertainment, local movie listings, maps and directions, as well as Windows Live services such as Windows Live Hotmail, Windows Live Messenger, Windows Live Spaces and Live Search. MSN Mobile is available for almost all mobile phones with Internet browsing capabilities.
Customers interested in using MSN Mobile can visit on their mobile phone Web browser or their PC for more information.
About MSN
MSN attracts more than 465 million unique users worldwide per month. With localized versions available globally in 42 markets and 21 languages, MSN is a world leader in delivering compelling programmed content experiences to consumers and online advertising opportunities to businesses worldwide. MSN is located on the Web at
About Microsoft
Founded in 1975, Microsoft )Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
* Mobile providers may charge a fee for placing calls.
Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at
Mary Catherine Petermann
Air2Web, Inc.
Transaction Creates Global Pure-Play Mobile Marketing Leader
ATLANTA, October 4, 2007—Air2Web, Inc. and MindMatics AG today announced the two companies have agreed to merge. The transaction firmly establishes the combined organization as the global pure-play mobile marketing leader. The combined entity is the first vendor able to deliver a full range of mobile marketing capabilities to enterprises, brands, agencies and carriers.
The new company presents significant advantages for clients looking to consolidate marketing initiatives across verticals, programs and continents, enabling a fundamental change in the way organizations can integrate mobile strategies into their overall marketing programs. Its focus on mobile marketing brings value to customers beyond specialty or niche services and delivers the most extensive global network and support.
Key strengths of the combined organization include:
·          Best Market Experience in Key Industry Verticals – Air2Web boasts unmatched expertise in financial services, retail and with U.S. operators. MindMatics provides in-depth experience in media, entertainment, automotive and agency business.
·          Complete Range of Mobile Marketing Capabilities – The two companies have a shared vision and complete product platform to address customer demand. This combined offering is particularly important as clients increasingly mix promotion, service and transaction programs into their mobile marketing initiatives.
·          Extensive Global Reach – The merger results in unrivaled global coverage, combining Air2Web’s presence in the Americas and India with MindMatics’ presence in Europe. The consolidated company will have a local footprint in 15 cities across three continents. This extensive global reach benefits customers in the form of expanded international delivery and support capabilities.
·          World-Class Team – Both companies have strong management teams with substantial industry experience. The combined company has 300 employees worldwide and has created some of the most innovative and leading-edge mobile marketing campaigns for global brand name clients. Sanjoy Malik will serve as CEO and a member of the Board of Directors of the combined company.
“Consumer adoption of wireless technologies is increasing exponentially, creating unique opportunities for brands and marketers to reach customers through this channel. As the market becomes more aware of the various suppliers and their capabilities, customers demand a proven leader with a broader array of products, services, global coverage, and carrier-grade scale and reliability,” said Air2Web Chief Executive Officer Sanjoy Malik. “MindMatics has an impressive set of blue-chip customers in Europe, which added to Air2Web’s customer base, creates unmatched coverage around the world. This merger solidifies our leadership position in mobile marketing, and creates important synergies and opportunities for our customers, employees and investors.”
Ingo Lippert, CEO of MindMatics, will serve as Managing Director of European Business for the consolidated company and will manage operations in EMEA. He also will serve as a member of the Board of Directors.
“Mobile marketing is evolving and in turn, creating remarkable value and opportunity for vendors, marketers and consumers alike,” said Lippert. “Both Air2Web and MindMatics have been highly successful and complement each other well in terms of geographic presence, vertical expertise and approach to the market. Together we are very focused on meeting changing market needs and consumer demand, and are well positioned to leverage those resources for the benefit of our customers worldwide.”
Frost & Sullivan estimates the value of worldwide mobile marketing and advertising to reach $4.2 billion in 2008, and $12.7 billion by 2011. The new company is well positioned to leverage its combined resources and solidify its leadership position in the growing market.
”Air2Web and MindMatics represent a true synergy as they fit well together in product, geography and markets,” said J. Gerry Purdy, Ph.D., VP & Chief Analyst with Frost & Sullivan. “Mobile marketing is a huge opportunity, and together Air2Web and MindMatics will become a key global company covering the Americas, EMEA and the Asia-Pacific. This merger presents a very compelling combination and is indicative of the maturation of the mobile marketing space.”
“We have been an Air2Web customer for several years and believe the company’s merger with MindMatics makes a lot of sense,” said Louis Gump, vice president Mobile, The Weather Channel Interactive. “The combined organization will have much more extensive global delivery and support capabilities, which are very important to companies like The Weather Channel.”
Transaction Details
The transaction is expected to close within this month, subject to customary closing conditions. Air2Web’s current investors include The Carlyle Group, Jupiter Ventures and Vantage Point Venture Partners. MindMatics current investors include T-Mobile Venture Fund, Tempo Capital and Holtzbrinck Ventures, and they will become investors in the merged company. Arma Partners served as advisors to MindMatics. Terms of the agreement were not disclosed.
About Air2Web
Air2Web is a leading Mobile Marketing service provider for enterprises, brands, agencies and network operators. The Company has created thousands of marketing campaigns to promote major brands, provide a variety of goods/services, and offer a new level of customer service, enabling clients to better promote, service and transact with their customers via mobile phones. With headquarters in Atlanta, Air2Web has connectivity into virtually all U.S. wireless operators. Air2Web is at the forefront of connecting marketers to mobile subscribers on a global scale, including such customers as The Weather Channel, Procter & Gamble,, AT&T and UPS. More information on Air2Web may be found at
About MindMatics
MindMatics is a leading European provider for the development and realization of Mobile Marketing Services. As a full service provider, MindMatics has core strengths in global premium messaging, promotion and marketing applications, as well as Mobile Internet portals. More than 500 companies throughout Europe use MindMatics for their mobile services. Customers include leading brands such as Unilever, T-Mobile, Procter & Gamble, Sony Ericsson, Budweiser, McDonald’s, and Ferrero. MindMatics AG was founded in March 2000 and has 130 employees in offices in Munich, Cologne, Vienna, London, New York, and Los Angeles. More information on MindMatics may be found at

Top brands reach more than 1 million customers on 3 UK with highly targeted mobile video ads

More than one quarter of 3 UK customers watch free videos on their mobile phones

LONDON, October 18, 2007 – Today 3 announced more than one million customers have registered to use its free-to-access mobile video service powered by Rhythm New Media. Adoption has been rapid, and in only six months, more than one quarter of 3’s growing user base have registered for this new service which delivers targeted and personalized advertising to a hard-to-reach demographic.
Rhythm NewMedia both sells and serves these video ads and its in-line brand awareness research system is used for measuring customer satisfaction and ad effectiveness. Top brands that have already used this service include Microsoft for mobile, Cisco, Intel, Unilever Lynx, Nivea, Ministry of Sound, Paramount Pictures, Entertainment Film and Coty, the Gwen Stefani fragrance. Brands have been successful reaching new users with this service because they can buy mobile video pre and post roll advertising accurately targeted by demographics. In addition, brands specify frequency caps, thus preventing waste. 3’s big selection of news, comedy, celebrity gossip, animations and film has further helped aid rapid adoption of the service.
3 Marketing Director, John Penberthy-Smith said “customers love the great content we offer and are happy to watch the short video ad before the video clip because the ad is targeted at them – making the experience all the more engaging. Customers who watch mobile videos are expressing high levels of satisfaction with the service.”
Rhythm Chief Executive Officer, Ujjal Kohli said “seeing the rapid adoption of mobile video consumption on 3 UK’s network solidifies our prediction that users truly enjoy consuming bite sized video snacks on their phone”.
About 3
3 is a mobile media company delivering a convergence of communications, entertainment and information to customers on the move.
The three areas which form the core of its business are:
o        Communications – including all forms of personal communications, voice and video calling; text, picture and video messaging; and mobile blogging
o        Entertainment – including television, music audio and video, computer games, and media publishing
o        Information services – including wireless web, access to the best of the internet and a range of news services
3 UK is a member of the HWL group of 3G companies, which include 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Sweden and soon Norway.
Three facts about 3:
o        3, a mobile media company, launched the UK's first 3G network
o        3 has over 4.1 million customers in the UK and over 15.9 million worldwide )August 2007 figures)
o        The 3 network offers national coverage for calls and texts, and over 90% population coverage for 3G services.
For further information, please visit: or call the 3 Media Office on 0845 6038333.

About Rhythm NewMedia
Rhythm NewMedia offers turnkey mobile advertising solutions, including video, games and banners. Rhythm’s offering includes ad serving, ad sales and content sourcing. Rhythm’s patent-pending ad platform enables broad reach, sharp targeting, precise frequency management, high customer satisfaction, extensive reporting and automation of business processes. Rhythm provides unique real-time measurement of ad effectiveness and customer satisfaction. Leading mobile operators 3-UK, Telecom Italia and T-Mobile-UK are currently using Rhythm’s solution, with several more coming. Rhythm is also working with top brands, content providers and advertising agencies worldwide. Investors include The Carlyle Group, Lightspeed Venture Partners, Morgenthaler Ventures and Rembrandt Venture Partners.  For more information please visit:

FOR IMMEDIATE RELEASE                                                       

The End to Mobile Internet Standard Chaos makes development and delivery of mobile Web sites easy

RESTON, VIRGINIA -- Oct. 2, 2007 – Netbiscuits is a revolutionary new Web service that brings an end to the chaos in mobile Internet standards. Netbiscuits reduces development and testing time for mobile Web sites to a minimum. Now developers for content owners, service providers, advertisers or web agencies are able to bring their mobile Web sites, ad landing pages and mobile campaigns online within hours instead of weeks – universal delivery in high quality guaranteed. Professional mobile Web applications can be created, adapted and delivered with Netbiscuits easily, conveniently and quickly. With the Netbiscuits web service professionals and even beginners are able to create mobile experiences, including integrating AJAX, Flash, audio, video or advertising.

Before Netbiscuits the development of mobile sites was complex, time consuming and expensive. Too many mobile mark-up languages, thousands of mobile devices and dozens of networks, all different software and hardware requirements made it almost impossible to efficiently develop mobile Web sites in high quality for U.S. and global delivery. Now Netbiscuits puts an end to all the long and costly mobile projects and testing periods. Developers can use innovative self-enabling tools such as the easy-to-use mark-up language called “Biscuit ML”, along with  rendering blocks and widgets to construct mobile Web applications which fit all mobile devices and browsers without the need to separately address the mobile devices problems and standards. IDE plug-ins for Eclipse and Visual Studio, an online Drag & Drop Sitebuilder and a universal mobile media repository for transcoding of any kind of media such as images, logos, wallpapers, audio and video make it easy to deliver to all mobile subscribers.

Netbiscuits also enables mobile enthusiasts to build mobile social network sites or audio and video sites – Web 2.0 now becomes a mobile reality. Another highlight: the mobile applications and campaigns can be instantly tested in a unique mobile device simulator to test the look and feel on all different classes of devices and determine how it will run on current mobile handsets.

Netbiscuits is a Web-based solution. On developers as well as managers and advertisers find all tools they need to create their mobile sites on a developer community platform. Additionally, they can exchange with mobile experts and market their applications online on an application exchange.

“With Netbiscuits, developers get software to create their mobile web sites conveniently and efficiently”, says Michael Neidhoefer, CEO of Dynetic Mobile Solutions, the inventor of Netbiscuits. “Netbiscuits clearly wins over the mobile Internet chaos. Developers and executives can now have confidence that their solutions will work on all mobile devices, in all countries, with all network carriers with the highest quality user experience available in the industry. Now Web applications ranging from simple to highly complex can be created within a few days rather than needing weeks of expensive resources.
The Netbiscuits revolution can also be joined in the Netbiscuits Developer Challenge 2007 which will start soon.

About Netbiscuits

Netbiscuits™ is the first Web-based software service for universal mobile content adaptation, to self-enable, adapt and deliver any content for all mobile and consumer electronic devices and channels with guaranteed success, to exchange with mobile experts and market applications online on a community platform.
The Netbiscuits™ web service gives you control over mobile enabling, regardless of whether you are a professional mobile application developer, a manager whose task is to bring content to mobiles quickly, or an advertiser who wants to run mobile marketing and advertising campaigns.

Already today Netbiscuits™ processes more than 1 billion page impressions generated by more than 200 business customers around the globe. Thousands of mobile developers create customized mobile applications every day. Top content brands such as eBay, AOL, Musicload, Spiegel, WeatherBug, Clipfish, RTL television and freenet utilize the power of Netbiscuits™. The applications built on Netbiscuits™ range from simple mobile advertising landing pages, complex dynamic mobile Web sites, user generated content community services, and audio/video applications to mobile content and software shops.

Netbiscuits™ has been developed and is powered by Dynetic Mobile Solutions, the leading global mobile content transcoding software provider. Dynetic has offices in North America, Europe and Asia and currently has more than 75 employees.





My ringtones, my wallpapers and the help of a nice octopus - dynetic mobilizes eBay promotions

ebay fans from Germany can now download wallpapers and ringtones from the new eBay marketing campaign. Using dynetic’s emoveo UAP™ platform, eBay promotion themes are perfectly displayed on every mobile device – annoying scrolling is a thing of the past. On the mobile promotion site, users have access to a variety of interesting content such as audio data or special promotion themes. They could order the content by typing a short code on their mobile phone. Afterwards they are able to experience the new promotion site with the help of an interactive animal. The octopus Pia Pulpo guides you through the menu and invites you to try the various activities.

Online activities are very popular. And more and more, the users would not like to miss any bargain hunting even on the go and so they bid via their mobile phones. But that is not enough: They also like to download content such as wallpapers and ringtones from the same site. emoveo UAP™ makes it possible that the content is optimized for every mobile device. And always there: The octopus Pia helping with tips and giving advice while searching for TV spots or ringtones.

dynetic’s emoveo UAP™ technology converts any type of content automatically for delivery to virtually any mobile device – texts, images, video and audio. The content is adjusted to the right format and in the highest quality for each mobile device's display and is presented accordingly.
Using emoveo UAP™, enterprises can tap into the vast potential of mobile phones – whether they want to display their traditional online material in a mobile way or develop new business ideas - from mobile portals to social community sites.
With the mobile promotion site, eBay and dynetic continue with their close cooperation. Furthermore, dynetic implements the mobile eBay offerings such as WAP sites, SMS rebidding or clients for more than 12 countries like the US, Germany, France and the UK.

“eBay offers now content and themes of their German marketing campaigns for mobile devices. Users can download and personalize a variety of content of their phones. Whether wallpapers or ringtones of TV spots, our emoveo UAP™ technology makes it possible. So eBay gets tailor-made promotions”, says Michael Neidhoefer, CEO of dynetic



Mobile Consumers in the United Kingdom and Ireland Gain Access to New Mobile eBay Portal and SMS Rebidding Service

KAISERSLAUTERN, GERMANY – June 14, 2007 – Dynetic, a mobile platform provider that transforms and optimizes any kind of application for a wide range of devices, today announced further collaboration with eBay to deliver the eBay WAP portal and SMS Bidding Services. These services allow consumers in the United Kingdom )UK) and Ireland to quickly browse the and catalogs, observe, bid and buy items
on-the-go using their mobile phones.

Mobile access to online offering like eBay is rapidly gaining popularity.
The online marketplace extends its service continuously, thereby fulfilling customer demand. One of the new mobile phone functions is the SMS Rebidding Service. The user can bid via SMS and will be notified if he has been outbid. He simply needs to register on the British and Irish eBay sites and the bidding can start. That way, auction-style listing fans do not miss either current bids or the newest eBay auction-style listings. In addition the eBay WAP portal is becoming the centre of mobile auctioning in the United Kingdom and Ireland and allows users to access My eBay, search, bid and more highly comfortably from their mobile phone any time and place.

Based on Dynetic’s emoveo UAP™ mobile application development platform, the eBay portal and SMS Bidding Services offer the flexibly for mobile content to be displayed on any screen, regardless of its size or device manufacturer. The dynetic developed solutions can also be accessed across multiple network operator portals including on-deck  portals such as Hutchinson, O2 or Vodafone, and off-deck sites such as

eBay’s mobile portals, Java applications and SMS services are based on dynetic’s content adaptation software emoveo UAPTM in most European countries as well as the United States. That was reason enough for eBay to extend this collaboration and to implement dynetic’s solution in the UK and Ireland as well. eBay’s mobile platform is being refreshed automatically via software updates. The application can then also be used with any newly introduced mobile device.

“Today’s announcement further demonstrates dynetic’s collaborative efforts with eBay to bring consumers a seamless online experience – whether they’re at home using their PC, or on-the-go using their mobile devices,” Michael Neidhoefer, Chief Executive Officer of dynetic. “With this latest announcement, bargain shoppers are better equipped with all of the tools and functionality they need to be one step ahead of their competitors as they look to make bids and secure discounted deals.”

dynetic solutions GmbH
dynetic developed a mobile platform technology, which allows companies in the mobile market to transfer any kind of content automatically and to deliver it to nearly any mobile device. Applications for more than 4,400 mobile devices can be developed, managed and maintained via the emoveo UAPTM platform. Over 100 companies deliver mobile content like audio, video, advertising and full-service portals via the platform. dynetic is headquartered in Kaiserslautern, Germany, with a subsidiary in Reston, Virginia, US. Overall, the company has 50 employees.

For more information:
Michael Neidhoefer
dynetic solutions GmbH
phone: +49 631-303 14-00
[email protected] Joey Marquart
phone: + 1 212 704 8133
[email protected]

Ran Farmer
Dynetic Mobile Solutions, Inc.
[email protected]  



Homes, Apartments, Jobs, Cars – Even Personals – Now Available on Mobile Devices

RESTON, VIRGINIA – Dynetic Mobile Solutions, Inc., a mobile platform provider that optimizes any kind of Web application for a wide range of devices, today announced that its software technology has been used by OLX to create a mobile portal to deliver classified advertising to mobile devices of urban area consumers in over 40 countries and 9 languages.

OLX is a next-generation global online classifieds listing provider. OLX is the first classifieds provider to offer a mobile service that allows users to post ads, search and reply to listings from their cell phone.  The mobile portal, which can be accessed through a wireless device or phone’s Web browser at, is based on Dynetic’s emoveo UAP software, and provides consumers with the ability to post rich HTML classified ad listings, and search and participate in online auctions, sales and community services on-the-go.  The categories of listings include Jobs, For Sale, Services, Vehicles, Real Estate, Personals, Community, Classes, and Resumes. Users searching for listings can narrow their search by country, state/region, and city, and for searches in the United States, users can also search by distance from a zip code.

“Our users were clamoring for a mobile service and we answered their call,” said Simon Berger-Perrin, Director of Mobile of OLX.  “With the aid of Dynetic’s emoveo platform, the new mobile OLX portal gives consumers the tools and network of information they need to find homes, electronics, jobs and dates -no matter how, where or when they choose.”

Dynetic’s emoveo UAP™ mobile application development platform offers the flexibly for mobile content to be displayed on any screen, regardless of its size or device manufacturer.   The Dynetic developed solutions can also be accessed across multiple network operator portals

Dynetic Mobile Solutions, Inc.
Dynetic developed a mobile platform technology, which allows companies in the mobile market to transcode any kind of content automatically and to deliver it to nearly any mobile device. Content and applications for more than 4,800 types of mobile devices can be developed, managed and maintained via the emoveo UAPTM platform. Over 150 companies deliver mobile content including audio, video, advertising and full-service portals via the platform. Dynetic’s North American operations are based in Reston, Virginia and the company headquarters is in Kaiserslautern, Germany. The company has 70 employees.

About OLX
OLX is the next generation of free online classifieds. OLX provides a simple solution to the complications involved in selling, buying, trading, discussing, organizing, and meeting people near you, wherever you may reside.OLX is used in over 40 countries in 9 languages. The company was founded in March 2006 and is privately held.

For more information:
Michael Neidhoefer
dynetic solutions GmbH
phone: +49 631-303 14-00
[email protected] Lisette Kwong
phone: +1 212 642 7753
[email protected]

Ran Farmer
Dynetic Mobile Solutions, Inc.
Phone:  +1 703 435 9008
[email protected]  
Fabrice Grinda
OLX, Inc.
Phone: +1 212 894 4601
[email protected]


<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /> 

LOC-AID and Cox Radio Award $10,000 for Winning a “Dash for Cash” LBS Game

First of its kind Location-Aware Mobile Marketing campaign by a radio station
<?xml:namespace prefix = v ns = "urn:schemas-microsoft-com:vml" />

<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />BOCA RATON, FL. (August 17, 2007) – On August 4, 2007 LOC-AID, the premier provider of wireless location-aware aggregation, partnered with the New 93Rock (a COX Radio station) and awarded Charles Harmon $10,000 after successfully competing and winning the “Dash for Cash” Grand Prize.

Charles Harmon of Fort Lauderdale, FL said, “Thank you for the chance to participate in your contest. I am happy to say that it was a fair, fun, and extremely warm competition. Oh yes, I was the Winner! Again thanks to all involved”.


Bill Jessell of Punta Gorda, FL said, “I just wanted to thank LOC-AID for the opportunity to participate in the $10,000 “Dash for Cash” last Saturday at Shooters in Fort Lauderdale. Even though I didn’t win, it was a lot of fun and very exciting. If there ever is a next time, I’ll remember to bring sunglasses.”

93Rock listeners played the qualifying game throughout the month of July. As a bonus opportunity, instructions for a SMS Treasure hunt were aired by 93Rock and through its webpage. A finalist was selected each week by using simple text messaging on their mobile phones and then answering a number of short trivia questions.

According to Isaias Sudit, CEO of LOC-AID, "We had extremely high expectations for this event that were surpassed. The campaign was utilized as a marketing tool by Cox Radio and Harley Davidson in Miami, Ft. Lauderdale, Pompano Beach, and Sunrise. The game successfully demonstrated how consumers can use location-based applications, specifically in a Treasure Hunt format. The customized application allows venues to deliver content rich information through pictures, video, sound, and text directly to the customer’s wireless phone. The players show a great interest for this type of interactive multimedia-oriented game.”

93Rock Cox Radio Director of Marketing, Derick Pitts said, ”The $10,000 LOC-AID / 93Rock “Dash for Cash” provided us with a fun, innovative and different way to execute a promotion that highlighted the new LOC-AID technology as well as giving WHDR the opportunity to bring in additional revenue through third-party sponsors and other WHDR partners.  Plus the icing on the cake was awarding a 93ROCKer with $10,000 in cash when it was all done!”


The “Dash for Cash” game demonstrated the LOC-AID mobile marketing platform, Marketing ACE (Application Creation Engine). The platform is being offered to Fortune 500 enterprises, content companies, and wireless carriers to create branded location-aware mobile marketing campaigns such as location-based promotions, scavenger hunts or point-to-point "chases". The Marketing ACE platform delivers content-rich interactions using Short Message Service (SMS), Mobile Message Service (MMS), Wireless Application Protocol (WAP) or as a downloadable application in Java or BREW.

About LOC-AID Technologies

LOC-AID, based in Boca Raton FL., has created the first fully integrated LBS aggregation Gateway and has developed a suite of award-winning LBS solutions, which include Friend Finder, Social Networking, and Gaming. LOC-AID's current LBS offerings are available through eight different carriers worldwide. For more information, visit

LOC-AID is a registered trademark of LOC-AID Technologies Inc.



Italian Mobile Entertainment Leader Buongiorno Selects Vidiator Xenon Streamer and Encoders as its Technology
WAP Ring-Tone Preview Service using Streaming Music Playlists is an Industry First; First Mobile Streaming Installation by Buongiorno; Vidiator Encoder Replaces Competitor’s
Bellevue, WA – Aug 27, 2007 - Solidifying its position in the content aggregator market, Vidiator® today announced its award-winning mobile multimedia Xenon™ Streamer was chosen as a first-time mobile streaming installation by Buongiorno. With this announcement comes an industry first – Buongiorno will use Xenon’s server-side playlist feature to allow subscribers to sample WAP-based ring-tones before they buy. Using Xenon Streamer, customers can also dynamically create personal server-side music playlists from their preferred ring tones, or mix and match music clips through Buongiorno’s Internet website and immediately, seamlessly listen to their streamed playlist using the standard 3GPP streaming player on their handsets, offering an alternative to mp3 players and music downloads.
Buongiorno (Italy, MTAX STAR: BNG) is a multinational leader in digital entertainment, partnering with over 80 leading carriers in 30 countries, serving over 60 million customers. Buongiorno works with all the major movie companies and distributes for all the major record labels. Vidiator ( is a leading platform and hosted services provider for the end-to-end delivery of live and on-demand TV, radio and 3G multimedia content to mobile devices.
“Vidiator’s encoders provide the highest quality, carrier-grade content encoding we’ve seen, enabling us to offer the best to our customers,” said Ulderico Arcidiaco, CTO of Buongiorno. “The new installation of Xenon Streamer enables us to offer a much-requested ring-tone sampling service, which we anticipate will increase our revenue. Xenon Streamer also enables server-side, user-generated music streaming services, which we believe will be popular. Assuming this installation goes well, we plan to expand the use of Xenon Streamers in future deployments.”
Xenon Offline Encoder offers content providers and subscribers the highest quality multimedia encoding for mobile devices. It is fully compliant with all applicable international standards, allowing for real-time conversion of all current analog or digital audio and video signals. Capable of encoding media clips into 3GPP and 3GPP2-standard formats for compatibility with all standards-compliant mobile handsets, Xenon Encoders have been selected by major operators around the world for their high quality and optimized encoding algorithms. Xenon Encoders provide superior encoding required by any WAP- or Web-based content aggregator or provider who wants to distribute mobile content.
“Buongiorno’s installation is another example of first-tier content aggregators using Xenon Streamer and Encoders for mobile audio and video streaming,” said Connie Wong, Vidiator CEO. “In Xenon Streamer, Buongiorno will find a carrier-grade, robust, handset-agnostic, feature-rich platform which will open additional rich-media revenue opportunities for them beyond the ring-tone sampling service. Vidiator is committed to the success of mobile multimedia by delivering the industry’s best and most advanced mobile multimedia technologies and solutions.”
The Xenon Product Line includes Xenon Streamer, Xenon Offline Encoder and Xenon Live Encoder. Xenon Streamer enables media-on-demand and live broadcasting for live events and mobile TV. Xenon Offline Encoder facilitates the highest quality multimedia encoding for mobile devices with its optimized encoding algorithm, while Xenon Live Encoder encodes and streams any analog video signal including a TV channel or any camera feed. Xenon Streamer is the first music service platform in the world to have music streaming playlist with Fast Track Switching, and the first mobile TV service platform to have Fast Live Channel Switching with H.264 at QVGA encoding quality. Xenon Streamer enables ad insertion and personalization.
About Buongiorno Group
Buongiorno (Italy, MTAX STAR: BNG) is a multinational leader in digital entertainment. Buongiorno is the #1 worldwide in the mobile value-added services area, the market leader in Europe and the United States, and has recently opened operations in emerging markets such as Latin America, Middle East and Africa. Buongiorno operates in Russia and Pacific Asia through a Joint Venture with the Japanese group Mitsui & Co., Ltd.  Buongiorno operates with two business lines: value-added services for wireless and wired consumers (Consumer Services) – distributed through the brand BLINKO as well as through partnerships with leading telecom companies and the most important media groups – and digital marketing services (Marketing Services). For more information, see
About Vidiator
Vidiator is a leading platform provider for the end-to-end delivery of live and on-demand TV, music and 3G multimedia services and content to mobile devices. Vidiator pioneered mobile multimedia technology research and development, specializing in streaming, encoding, transcoding, 3D messaging and mobile TV solutions. Vidiator’s Xenon carrier-grade mobile streaming platform is network and handset agnostic, does not require a media player, and delivers profitable mobile music streaming and content downloads, with features including patented Streaming Playlist with Fast Track Switching, Fast Channel Switching, Stop-N-Go and Bookmark. Vidiator, whose platforms are deployed in 20+ countries on four continents, with customers like AT&T, Sprint, NTT DoCoMo, “3,” Vodafone and PCCW, is headquartered in Bellevue, Washington, USA with offices in England, China, Korea, Spain and Italy. Experience Vidiator online at
# # #
Martin Levy
Martin Levy Public Relations for Vidiator
Darcy Shurin
Eleonora Villanova
Global PR and Events Executive, Buongiorno Group

Media Contact: Krys Grondorf<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

PlayPhone, Inc


[email protected]



PlayPhone Earns Top 10 Mobile Phone Industry Ranking by Hitwise

Fast-Growing Mobile Media Company Recognized as a “Top 10” Web Site from

for the Most Visits Among <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S. Mobile Industry Sites in the Second Quarter


SAN JOSE, Calif. – Aug. 3, 2007 – For April, May and June this year, mobile media company, href="">PlayPhone, Inc. ranked among the Top 10 Mobile Phone industry Web Sites for the most visits by href="">Hitwise. Each quarter, Hitwise awards the 10 most popular Web sites across more than 160 categories, and annually, the top 10 searched-for brand terms overall.


“Hitwise has established itself as the industry benchmark and an overall barometer for your successes in effectively connecting with consumers,” said Ron Czerny, founder and chief executive officer at PlayPhone.  “It’s great to be recognized in this way and know that we are constantly turning heads and driving traffic, and that visitors are taking advantage of the overwhelming number of top-notch mobile entertainment options available on” is a subscription-based mobile media company, focused on providing consumers with the hottest, most sought-after personalization products for nearly any mobile phone including mobile games, ringtones, wallpaper, video and more.  PlayPhone works with the entertainment industry’s leading studios, labels and properties to create the ultimate online destination for consumers wanting to have access to the best mobile entertainment has to offer.


About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.


Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.


Hitwise, a subsidiary of Experian (FTS: EXPN) href=""> operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at href="">

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at href=""> and the Hitwise Data Center at href="">


About PlayPhone, Inc.

PlayPhone is a leading mobile media company providing cutting edge personalization and entertainment content to mobile consumers anytime, anywhere. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. The company currently operates its own leading mobile entertainment destination at href=""> and powers subscription-based mobile portals for the world's top entertainment brands. PlayPhone is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures, Cardinal Venture Capital and Scale Venture Partners.


#  #  #