Member Press Release | Page 57 | MMA Global

Member Press Release

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LOC-AID and Cox Radio Award $10,000 for Winning a “Dash for Cash” LBS Game

First of its kind Location-Aware Mobile Marketing campaign by a radio station
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<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />BOCA RATON, FL. (August 17, 2007) – On August 4, 2007 LOC-AID, the premier provider of wireless location-aware aggregation, partnered with the New 93Rock (a COX Radio station) and awarded Charles Harmon $10,000 after successfully competing and winning the “Dash for Cash” Grand Prize.

Charles Harmon of Fort Lauderdale, FL said, “Thank you for the chance to participate in your contest. I am happy to say that it was a fair, fun, and extremely warm competition. Oh yes, I was the Winner! Again thanks to all involved”.


Bill Jessell of Punta Gorda, FL said, “I just wanted to thank LOC-AID for the opportunity to participate in the $10,000 “Dash for Cash” last Saturday at Shooters in Fort Lauderdale. Even though I didn’t win, it was a lot of fun and very exciting. If there ever is a next time, I’ll remember to bring sunglasses.”

93Rock listeners played the qualifying game throughout the month of July. As a bonus opportunity, instructions for a SMS Treasure hunt were aired by 93Rock and through its webpage. A finalist was selected each week by using simple text messaging on their mobile phones and then answering a number of short trivia questions.

According to Isaias Sudit, CEO of LOC-AID, "We had extremely high expectations for this event that were surpassed. The campaign was utilized as a marketing tool by Cox Radio and Harley Davidson in Miami, Ft. Lauderdale, Pompano Beach, and Sunrise. The game successfully demonstrated how consumers can use location-based applications, specifically in a Treasure Hunt format. The customized application allows venues to deliver content rich information through pictures, video, sound, and text directly to the customer’s wireless phone. The players show a great interest for this type of interactive multimedia-oriented game.”

93Rock Cox Radio Director of Marketing, Derick Pitts said, ”The $10,000 LOC-AID / 93Rock “Dash for Cash” provided us with a fun, innovative and different way to execute a promotion that highlighted the new LOC-AID technology as well as giving WHDR the opportunity to bring in additional revenue through third-party sponsors and other WHDR partners.  Plus the icing on the cake was awarding a 93ROCKer with $10,000 in cash when it was all done!”


The “Dash for Cash” game demonstrated the LOC-AID mobile marketing platform, Marketing ACE (Application Creation Engine). The platform is being offered to Fortune 500 enterprises, content companies, and wireless carriers to create branded location-aware mobile marketing campaigns such as location-based promotions, scavenger hunts or point-to-point "chases". The Marketing ACE platform delivers content-rich interactions using Short Message Service (SMS), Mobile Message Service (MMS), Wireless Application Protocol (WAP) or as a downloadable application in Java or BREW.

About LOC-AID Technologies

LOC-AID, based in Boca Raton FL., has created the first fully integrated LBS aggregation Gateway and has developed a suite of award-winning LBS solutions, which include Friend Finder, Social Networking, and Gaming. LOC-AID's current LBS offerings are available through eight different carriers worldwide. For more information, visit

LOC-AID is a registered trademark of LOC-AID Technologies Inc.



Italian Mobile Entertainment Leader Buongiorno Selects Vidiator Xenon Streamer and Encoders as its Technology
WAP Ring-Tone Preview Service using Streaming Music Playlists is an Industry First; First Mobile Streaming Installation by Buongiorno; Vidiator Encoder Replaces Competitor’s
Bellevue, WA – Aug 27, 2007 - Solidifying its position in the content aggregator market, Vidiator® today announced its award-winning mobile multimedia Xenon™ Streamer was chosen as a first-time mobile streaming installation by Buongiorno. With this announcement comes an industry first – Buongiorno will use Xenon’s server-side playlist feature to allow subscribers to sample WAP-based ring-tones before they buy. Using Xenon Streamer, customers can also dynamically create personal server-side music playlists from their preferred ring tones, or mix and match music clips through Buongiorno’s Internet website and immediately, seamlessly listen to their streamed playlist using the standard 3GPP streaming player on their handsets, offering an alternative to mp3 players and music downloads.
Buongiorno (Italy, MTAX STAR: BNG) is a multinational leader in digital entertainment, partnering with over 80 leading carriers in 30 countries, serving over 60 million customers. Buongiorno works with all the major movie companies and distributes for all the major record labels. Vidiator ( is a leading platform and hosted services provider for the end-to-end delivery of live and on-demand TV, radio and 3G multimedia content to mobile devices.
“Vidiator’s encoders provide the highest quality, carrier-grade content encoding we’ve seen, enabling us to offer the best to our customers,” said Ulderico Arcidiaco, CTO of Buongiorno. “The new installation of Xenon Streamer enables us to offer a much-requested ring-tone sampling service, which we anticipate will increase our revenue. Xenon Streamer also enables server-side, user-generated music streaming services, which we believe will be popular. Assuming this installation goes well, we plan to expand the use of Xenon Streamers in future deployments.”
Xenon Offline Encoder offers content providers and subscribers the highest quality multimedia encoding for mobile devices. It is fully compliant with all applicable international standards, allowing for real-time conversion of all current analog or digital audio and video signals. Capable of encoding media clips into 3GPP and 3GPP2-standard formats for compatibility with all standards-compliant mobile handsets, Xenon Encoders have been selected by major operators around the world for their high quality and optimized encoding algorithms. Xenon Encoders provide superior encoding required by any WAP- or Web-based content aggregator or provider who wants to distribute mobile content.
“Buongiorno’s installation is another example of first-tier content aggregators using Xenon Streamer and Encoders for mobile audio and video streaming,” said Connie Wong, Vidiator CEO. “In Xenon Streamer, Buongiorno will find a carrier-grade, robust, handset-agnostic, feature-rich platform which will open additional rich-media revenue opportunities for them beyond the ring-tone sampling service. Vidiator is committed to the success of mobile multimedia by delivering the industry’s best and most advanced mobile multimedia technologies and solutions.”
The Xenon Product Line includes Xenon Streamer, Xenon Offline Encoder and Xenon Live Encoder. Xenon Streamer enables media-on-demand and live broadcasting for live events and mobile TV. Xenon Offline Encoder facilitates the highest quality multimedia encoding for mobile devices with its optimized encoding algorithm, while Xenon Live Encoder encodes and streams any analog video signal including a TV channel or any camera feed. Xenon Streamer is the first music service platform in the world to have music streaming playlist with Fast Track Switching, and the first mobile TV service platform to have Fast Live Channel Switching with H.264 at QVGA encoding quality. Xenon Streamer enables ad insertion and personalization.
About Buongiorno Group
Buongiorno (Italy, MTAX STAR: BNG) is a multinational leader in digital entertainment. Buongiorno is the #1 worldwide in the mobile value-added services area, the market leader in Europe and the United States, and has recently opened operations in emerging markets such as Latin America, Middle East and Africa. Buongiorno operates in Russia and Pacific Asia through a Joint Venture with the Japanese group Mitsui & Co., Ltd.  Buongiorno operates with two business lines: value-added services for wireless and wired consumers (Consumer Services) – distributed through the brand BLINKO as well as through partnerships with leading telecom companies and the most important media groups – and digital marketing services (Marketing Services). For more information, see
About Vidiator
Vidiator is a leading platform provider for the end-to-end delivery of live and on-demand TV, music and 3G multimedia services and content to mobile devices. Vidiator pioneered mobile multimedia technology research and development, specializing in streaming, encoding, transcoding, 3D messaging and mobile TV solutions. Vidiator’s Xenon carrier-grade mobile streaming platform is network and handset agnostic, does not require a media player, and delivers profitable mobile music streaming and content downloads, with features including patented Streaming Playlist with Fast Track Switching, Fast Channel Switching, Stop-N-Go and Bookmark. Vidiator, whose platforms are deployed in 20+ countries on four continents, with customers like AT&T, Sprint, NTT DoCoMo, “3,” Vodafone and PCCW, is headquartered in Bellevue, Washington, USA with offices in England, China, Korea, Spain and Italy. Experience Vidiator online at
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Martin Levy
Martin Levy Public Relations for Vidiator
Darcy Shurin
Eleonora Villanova
Global PR and Events Executive, Buongiorno Group

Media Contact: Krys Grondorf<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

PlayPhone, Inc


[email protected]



PlayPhone Earns Top 10 Mobile Phone Industry Ranking by Hitwise

Fast-Growing Mobile Media Company Recognized as a “Top 10” Web Site from

for the Most Visits Among <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S. Mobile Industry Sites in the Second Quarter


SAN JOSE, Calif. – Aug. 3, 2007 – For April, May and June this year, mobile media company, href="">PlayPhone, Inc. ranked among the Top 10 Mobile Phone industry Web Sites for the most visits by href="">Hitwise. Each quarter, Hitwise awards the 10 most popular Web sites across more than 160 categories, and annually, the top 10 searched-for brand terms overall.


“Hitwise has established itself as the industry benchmark and an overall barometer for your successes in effectively connecting with consumers,” said Ron Czerny, founder and chief executive officer at PlayPhone.  “It’s great to be recognized in this way and know that we are constantly turning heads and driving traffic, and that visitors are taking advantage of the overwhelming number of top-notch mobile entertainment options available on” is a subscription-based mobile media company, focused on providing consumers with the hottest, most sought-after personalization products for nearly any mobile phone including mobile games, ringtones, wallpaper, video and more.  PlayPhone works with the entertainment industry’s leading studios, labels and properties to create the ultimate online destination for consumers wanting to have access to the best mobile entertainment has to offer.


About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.


Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.


Hitwise, a subsidiary of Experian (FTS: EXPN) href=""> operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at href="">

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at href=""> and the Hitwise Data Center at href="">


About PlayPhone, Inc.

PlayPhone is a leading mobile media company providing cutting edge personalization and entertainment content to mobile consumers anytime, anywhere. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. The company currently operates its own leading mobile entertainment destination at href=""> and powers subscription-based mobile portals for the world's top entertainment brands. PlayPhone is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures, Cardinal Venture Capital and Scale Venture Partners.


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For Immediate Release<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />


Press Contacts:                               

William Hoffman                                Amanda George                     

NeoMedia Technologies, Inc.               NeoMedia Technologies        

+(239) 337-3434                               +(239) 337-3434 X151                     

 [email protected]                       [email protected]


NeoMedia Technologies Inc. Announces

Outdoor Ad Campaigns to use Camera Phone Technology. 


AACHEN, Germany and FT. MYERS, <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Fla., AUGUST 3, 2007 -- NeoMedia Technologies (OTC BB: NEOM), the global leader in camera-initiated transactions for mobile devices, announced today, for the third time Gavitec AG - mobile digit, leading provider of mobile technologies and marketing solutions and a NeoMedia  wholly owned subsidiary, implements mobile enterprise solutions using NeoReader technology in outdoor ad campaigns.

Clear Channel Inc. recently deployed an enterprise application based on NeoMedia’s new NeoReader application representing its next generation of client software. The solution is also being used by companies such as Ströer, Germany’s largest supplier of out-of-home media, and AWK, UK’s outdoor advertising agency.  NeoReader and its associated applications, allow Clear Channel to link users directly to specific web pages, access mobile enterprise applications, retrieve real time information, or place orders. With this revenue producing project, NeoMedia again demonstrates myriad uses for its optically initiated mobile applications.


The mobile enterprise system developed for Clear Channel uses standard mobile phones to replace portable terminals. Camera phones equipped with customized software using NeoMedia’s new NeoReader technology; billposters are able to read 2D codes on posters and billboards via camera phone. Instantly, results and responses of billpostings are documented and forwarded to Clear Channel resource planners. Camera phones serve as organizational tools and quickly provide billposters with the required information for poster placement. This process allows for Clear Channel to substantially increase the efficiency of its billposting. England’s leading outdoor advertiser is now enabled to adapt poster campaigns on short notice and offer its clients a highly flexible use of advertising space.


Clear Channel’s application relies on NeoMedia’s cutting-edge NeoReader technology. By utilizing the NeoReader technology, camera phones are transformed into universal code readers that can read barcodes or two-dimensional codes simply by clicking with their installed camera phone application.  Users link directly to the mobile Internet without URLs or manually entered links. Especially in mobile marketing, NeoReader inaugurates a new era of creative solutions.


“NeoMedia’s code-reader technology turns mobile phones into multifunctional tools for ever more and new application areas. The versatility of this software is enormous. It offers completely new possibilities for linking the physical world with mobile content,” explains Mario Joußen, CTO of Gavitec AG - mobile digit a subsidiary of NeoMedia Technologies, Inc. “Wherever small codes can be applied, users of camera phones can – instantly – receive content without difficulty.”


Since 2D codes can easily be printed in the production process, the NeoReader technology is a reliable and cost-saving alternative compared to conventional RFID-based systems. NeoMedia Technologies introduces the NeoReader as a universal code reader based off the award winning Lavasphere technology developed in Germany. NeoReader reads all common non-proprietary 2D codes (Data Matrix, QR and Aztec) as well as URL embedded 2D codes and 1D open source codes. This allows the NeoReader user to click on a variety of codes with a single application installed.  



About NeoMedia Technologies, Inc.

NeoMedia® Technologies, Inc. (OTC BB: NEOM -, is the global leader in camera initiated transactions for mobile devices. From RFID and optically initiated wireless transactions to the digital processing of mobile financial transactions, NeoMedia provides reliable high-volume solutions for the processing of universal optical codes and related information for mobile devices. NeoMedia’s international office is located in Aachen, Germany. This office, Gavitec, produces hardware devices for mobile coupon transactions. To learn more about NeoMedia Technologies, qode, or Gavitec visit,, and  



This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.


qode is a registered trademark, and qode®reader, qode®window and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.


Raising <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mobile Content Sales by 20% - Introducing Payforit<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />


Ericsson IPX is a division of Ericsson which provides a range of payment and messaging solutions to mobile content suppliers. In the mobile content world to date the vast majority of sales have taken place via the operator’s branded portals, which offer users a simple ‘click-to-buy’ experience with the cost being charged to their mobile phone bills. There has been an explosive growth in the availability of content ‘off-portal’ on independent WAP sites on the mobile internet. However these sites have not been able to offer the same simple buying experience and as a result sales growth has not be as large as hoped. Ericsson IPX was looking to provide a billing solution which offered off-portal content sales the same simple user experience as the operator portals.


In June 2006 Ericsson IPX announced that it was delivering WAP billing solutions to its customers in the UK, so allowing a simple click-to-buy purchase experience for end users. Subsequently IPX have built on this functionality by implementing Payforit - a mobile payment scheme being promoted to provide a safe and trustworthy environment for consumers buying mobile content. It benefits from cross-operator support and comprises a “Trusted Mobile Payment Framework” governing how merchants, accredited payment intermediaries and operators co-operate to make mobile payments a secure and seamless process.


IPX has already deployed Payforit across some 11 content partners, including Red Circle, Samsung, Gamefederation and Sony Ericsson, who are delivering in excess of 130 services. The initial results have been extremely positive for Ericsson IPX’s customers with mobile content partners seeing an increase in sales of up to 20% and at least 5% for one off payments when compared with like-for-like sales by the same vendors using unbranded systems.

Acuity <?xml:namespace prefix = u1 /><?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mobile Contact:                                                <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Shany Seawright                                                        

301-408-4500 x. 1081                                                

[email protected]                                



Acuity Mobile Announces New Corporate Headquarters in Washington Metro Region

  Expanded facility to support rapid growth in the U.S. market


Greenbelt, MD, June 11, 2007Acuity Mobile, the leading provider of targeted wireless marketing technology, today announced the opening of its new headquarters in Greenbelt, Maryland, to support its rapid expansion in the U.S market. The new facility will accommodate additional research and development resources focused on further enhancing Acuity’s patented Embedded Mobile Advertising Platform (EMAP). These resources will ensure that EMAP continues to meet the needs of the rapidly evolving mobile marketing space. 


“Mobile marketing is a hot growth area, but it will only fulfill its promise when wireless content distribution programs start with the end user,” said Alan Sultan, president of Acuity Mobile. “Models that involve traditional messaging to aggregated audiences will alienate customers and hurt the adoption of mobile marketing. Acuity is successful because it takes an entirely different approach, working with clients to adapt mobile marketing to the needs of their established customer bases, sending trusted and relevant content to users who opt-in.”


This approach is implemented through Acuity’s Embedded Mobile Advertising Platform (EMAP) that delivers Spot Relevance- the capacity to target the right content to the right person, at the right time and in the right location. EMAP 4.0’s patented technology meets the challenges of mobile content delivery through ease of deployment, customization and enhanced analytical tools that allow the technology to learn over time and supply the end user with increasingly relevant content and advertising.


The firm moved into the larger facility shortly after EMAP was adopted by mobile market leaders through customer contracts and partnerships. They include such companies as Acxiom, a global leader in customer information management and technology.


About Acuity Mobile:

Acuity Mobile is the leading provider of targeted wireless marketing technology. Acuity Mobile's Embedded Mobile Advertising Platform (EMAP) is a patented technology that enables Spot Relevance™ - the ability to deliver targeted marketing content to the right person, at the right time, in the right location. EMAP technology is used by carriers, advertisers and content owners to ensure that relevant content (ads, offers, traffic, weather, etc.) is delivered directly to mobile users based on their interests, time of day and geographic location. The technology behind EMAP was first developed in 2000 and is protected under a broad patent portfolio.  Acuity Mobile harnesses the power of mobility to improve content delivery for marketers and their consumers. For more information, please visit



Tailor-made mobile advertising and video delivery made easy

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Herndon, Virginia – May 3, 2007Dynetic Mobile Solutions, a software provider that enhances Web browsing on the mobile phone, today launched an optimized version of its mobile application development and content trans-coding platform. Called emoveo UAP™, the enhanced platform allows advertisers, media companies and content owners to create and build Wireless Application Protocol (WAP) sites and landing pages with video integration and an interface that works with all existing Web ad-serving technologies.

The software provides a professional WAP site development kit. In combination with Dynetic's universal ad-server transcoding interface, advertisers can set up mobile ad campaigns rapidly and easily. They do not need to change their existing ad serving infrastructure and are able to deliver ads and landing pages globally and with remarkably high quality.

Dynetic’s application development kit is enhanced by multimedia capabilities that enable businesses to deliver new forms of mobile advertising to handsets: streaming ads. Dynetic customers can professionally produce videos for mobiles, put a sponsor message before a video, trans-code the video automatically upon upload and deliver it as a download or a stream, depending on network bandwidth or phone capabilities.

With the help of Dynetic’s high quality device parameter database containing more than 4,400 mobile devices, advertisers can target special user groups. Dynetic’s latest project: the mobile applications provider will be the first to deliver live mobile streams for events such as the next Space Shuttle launch in the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S. scheduled for June to be provided by the only mobile service for space news worldwide:


Already more than 100 top customers such as eBay, AOL, Weatherbug and Musicload are relying on the emoveo UAP software to deliver global off-deck mobile web and multimedia applications. Dynetic was the first to provide a mobile video platform, which launched in Europe in 2003 and is now available in the U.S. and Asia. Lately, Clipfish – Germany’s largest mobile video community – launched a mobile service based on the Dynetic platform. Dynetic’s emoveo UAP software is known to provide the best mobile web-site rendering quality on a global scale and is used by hundreds of customers to deliver their mobile Web Sites with advertising integration.

Conversion Artist

Dynetic Mobile Solutions, Inc. offers an easy solution out of the parameter jungle to mobile content, service and application providers: emoveo UAP™. Using emoveo UAP™, content and applications can be converted for delivery on almost every mobile device – regardless of the format and standard used. The trans-coding occurs automatically, allowing the content to adjust to the mobile device and being displayed according to the screen size. The emoveo UAP™ software recognizes roughly 4,400 mobile devices from Western and Eastern Europe, Asia, and North America. Monthly routine updates ensure that the devices are always up to date. Even previously launched cell phones are supported. This is guaranteed by controlling around 650 different parameters. Innovation counts most: Dynetic is already testing mobile handsets’ AJAX capabilities, which enable the mobile services of the future. With emoveo UAP™, manual testing and customizing devices are no longer an issue for mobile content owners and distributors.

From Downloads to Communities to Mobile Shops

Using emoveo UAP™, enterprises can tap into the vast potential of mobile phones, whether they want to display their traditional online material in a mobile way or develop new business ideas – from mobile portals to social community sites. Dynetic consults closely with its customers and jointly develops tailor-made applications based on the emoveo UAP™ platform. Multimedia offerings like video and music can be formatted for the mobile Internet in no time at all with the Mobile Video Converter (MVC) and the Mobile Sound Converter (MSC). Digital Rights Management issues are strictly observed. From service invoices to mobile store openings, mobile payment interfaces are no problem. Mobile clients can also be set up via Dynetic technology – for Java, Symbian and BREW. In addition to mobilizing content and applications, emoveo UAP™ allows companies to broaden their advertising strategy and supplement online offers with features such as ad banners, for example. With the emoveo UAP™ Ad Server Software, live reporting allows a detailed overview on mobile advertising results.

Dynetic solutions GmbH

Dynetic is a mobile software provider that offers a unique platform for transforming any kind of mobile content for a wide range of mobile devices. Called emoveo UAP, the platform allows mobile content professionals to develop, operate and manage applications for about 4,000 devices. More than 100 companies already deliver their mobile content using the emoveo platform, including eBay, T-Mobile, AOL, weatherbug, RTL, and ADAC as well as renowned media like Der Spiegel (, and the soccer magazine Kicker ( Dynetic is based in Kaiserslautern, Germany with a subsidiary in Herndon, Virginia, and has 50 employees.



For more information:

Michael Neidhoefer

dynetic solutions GmbH

phone: +49 631-303 14-00

[email protected]

Joey Marquart


phone: + 1 212 704 8133

[email protected]



Ran Farmer

Dynetic Mobile Solutions, Inc.

[email protected]


Brands Find Success With Mobile Marketing When Mobile Internet Sites Are Added To Mix, Finds Trilibis Mobile

Firm’s examination of 60 campaigns shows certain features encourage consumers to participate in campaigns <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

(<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />SAN FRANCISCO) – May 1, 2007 -- Surf’s up, that’s mobile Web surfing, as Fortune 100 brands looking to reach consumers through mobile marketing are increasingly creating promotional mobile Internet (WAP) sites beyond simple SMS text-messaging campaigns, according to Trilibis Mobile.  This is due in part to increased consumer comfort with accessing mobile Web sites, faster network speeds and improved graphical displays find the report.
Trilibis Mobile, which builds mobile Web sites and destinations for brands, both on- and off-deck, is reporting strong results from brands that add WAP sites to their mobile marketing mix, compared with similar campaigns that relied only on SMS. In the past 18 months building 60 unique campaigns for a variety of brands, spanning music, sports, television and film, the company has identified features that inspire consumers to engage on a larger scale.
Specifically, Trilibis Mobile found that the most popular features (in the order of significance) were:
1. Votes/Polls when:

The poll or vote enables the user to influence the outcome of something he/she is passionate about.

The poll or vote enables the user to compare himself/herself to the overall population with respect to something he/she is passionate about.
It appeals to the user’s ability to be seen as an “expert” in the population.

Blogs led by experts in the field (such as sportswriters). In addition, if users can contribute to blogs wirelessly, the stickiness of the site is enhanced.

Branded storefronts: Branded collections of ringtones, wallpapers, call tones, etc., continue to be popular, especially as the carrier decks continue to grow in size, making the navigation to specific content more difficult.

Informational content (e.g. ) : Most effective if content is valuable when “on the go” and easily navigated.

Trivia: Particularly effective for sports and television shows, where consumers want to test their knowledge on something they’re passionate about.

Working with Sprint in 2006 to develop a mobile-centric promotional campaign for the NASCAR NEXTEL All-Star Challenge, Trilibis created a 200-page mobile portal whose focal point was the Fan Vote, which allowed voters to pick their favorite drivers. As a result of incorporating the voting feature side-by-side with other NASCAR-related content (e.g. news, expert blogs, message boards, premium content downloads and event updates), there was a 500 percent increase in wireless votes from 2005, when voting was done via SMS and not part of an integrated mobile marketing campaign.
Trilibis also noticed a similar trend when the NFL Pro-Bowl Ballot 2006 registered more than 1.95 million WAP-based votes for the AFC and NFC All-Star squads.  This was  a 200-fold increase over the previous year’s 10,000 votes, when voting was offered only via SMS. The NFL Pro-Bowl Ballot 2007 generated even more wireless votes (2.35 million), proving that WAP is a viable medium for promoting brands and interactive content via mobile.  
Nihal Mehta, CEO of Omnicom Group’s mobile agency ipsh! agrees: “The mobile Internet is finally here. Since the turn of this year, we’ve already seen a serious uptake in major Fortune 500 brands dedicating a significant portion of spend to mobile Internet presence driven by mobile media.”
About Trilibis Mobile

Founded in 2002, San Francisco-based Trilibis Mobile is a leading provider of mobile community applications and enabling technologies. With SmartPath™, its patent-pending mobile publishing solution, Trilibis enables content providers, online communities, direct marketers and other mobile service companies to create, deploy, update and manage highly-customizable, cross-platform applications and mobile Internet (WAP) compatible with all major carrier networks and hundreds of mobile handset devices.


Vijay S. Chattha
Chief Talker  
VSC Consulting
VSC = Visibility + Strategy + Creativity
Award Winning Public Relations & Digital Marketing Boutique
San Francisco | London


NEW MOTION, INC. ANNOUNCES NAME CHANGE <?xml:namespace prefix = u2 />FROM MPLC, INC.;<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />


IRVINE, CA — New Motion Inc. (OTCBB: NWMO), formerly MPLC, Inc. announced today that the name of the Company has been changed from MPLC, Inc. to New Motion, Inc. and that the Company completed a 1−for−300 reverse split of the Company's common stock.  Concurrent with the reverse split, all classes of the Company preferred stock converted, on a mandatory basis, into shares of common stock.  As a result of the reverse split and the conversion of preferred stock, as of May 3, 2007, the Company has approximately 11,680,000 shares of common stock issued and outstanding.

The post−reverse−stock−split common stock of the Company began trading May 3, 2007 on the NASD Over−The−Counter Bulletin Board under the new ticker symbol"NWMO".

About New Motion, Inc.

New Motion, Inc. (OTCBB: NWMO), is a digital entertainment company providing a broad range of digital and mobile products and services to consumers.  New Motion, Inc. combines the power of the Internet, the latest in mobile technology, and traditional marketing / advertising methodologies to their brands: MobileSidewalk™, a mobile entertainment portal, RingtoneChannel, a mobile storefront provider, Bid4Prizes, a low-bid mobile auction game, and GatorArcade, a premium online and mobile gaming site.  Headed by a seasoned team of Internet, new media, entertainment and technology professionals, New Motion, Inc. was founded in 2005 and is headquartered in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Irvine, California with a branch office in Los Angeles.  Wired Magazine recently declared New Motion’s mobile content capabilities a “rival to those of their mainstream-media counterparts,” Wireless Business Forecast named New Motion “a company to watch,” and RCR Wireless News noted that New Motion, Inc. is “gaining traction in the direct-to-consumer ring.”  For more information, please visit,,, or



Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, about New Motion.  Forward-looking statements are statements that are not historical facts.  Such forward-looking statements, based upon the current beliefs and expectations of New Motion’s management, are subject to risks and uncertainties, which could cause actual results to differ from the forward looking statements.  The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: changing interpretations of generally accepted accounting principles; continued compliance with government regulations; legislation or regulatory environments, requirements or changes adversely affecting the businesses in which New Motion engaged; demand for the products and services that New Motion provides, general economic conditions; geopolitical events and regulatory changes, as well as other relevant risks detailed in New Motion’s filings with the Securities and Exchange Commission.  The information set forth herein should be read in light of such risks. New Motion assumes no obligation to update the information contained in this press release.


Company Contact

Allan Legator
New Motion, Inc.
Chief Financial Officer and Secretary
(949) 777-3700   

Investor Contact
Dean Oakey
(213) 253-2282

Media Contact
Karen Strickholm
(505) 988-4401
[email protected]

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Mobile Persuasion: Perspectives on the Future of Influence

Irvine, California, April 26, 2007Mobile Persuasion, Mobile Marketing and Mobile Technology are several terms that marketers and indeed many industries will need to come to grips with rapidly as the world of advertising, media fragmentation and Web 2.0 changes before their very eyes. Consumer needs, demands and the way society lives have created an entire new platform for reaching today’s time-challenged and engaged consumers – the mobile way.

No longer simply a vehicle for sending and receiving calls and text messages, mobile technology is set to encompass the way people live – affecting everything from healthcare, social networking, activism and entertainment to spending and commerce.  Pioneers in mobile marketing, Irvine, California-based SmartReply has just signed off on its first publishing venture with <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Stanford University’s Persuasion Technology Lab to document the future of mobile technology. The result is a first-ever book covering this emerging trend, which promises to change the way people interact with retailers, organizations and communities.  Entitled Mobile Persuasion: Perspectives on the Future of Influence, the book includes an in-depth look at mobile marketing in tandem with consumer-controlled marketing, written by SmartReply’s president, Eric Holmen.

Holmen was selected by Stanford University as a contributing author for Mobile Persuasion after being chosen to speak at the university’s Mobile Persuasion conference earlier in the year. 

As the first book written about the immediate future of mobile marketing and mobile technology, Mobile Persuasion covers a lot of unchartered territory. With the full capabilities of mobile marketing and the plethora of its applications yet to be adopted or even fully grasped by many brand owners and marketers, Holmen’s contribution is an enlightening and educating read. In his chapter entitled “The Four Pillars of a Successful Mobile Marketing Vision”, Holmen sets out to explain in straightforward terms the future and many possibilities of mobile marketing, and the subsequent impact not only in terms of traditional marketing, i.e., selling products to customers, but also the social interaction and networking capabilities.

Mobile marketing promises to be the catalyst that makes customer communication real-time, anywhere, economical and engaging. At the same time, marketers need to be thoughtful and avoid the errors of previous new mediums,” says Holmen. “Over the next few years, we’re going to see a measurable impact to the way marketers relate to consumers, following the trajectory of customer controlled and permission marketing. Dr. BJ Fogg, Ph.d. of Stanford’s Mobile Persuasion Lab has taken the promise of the mobile phone’s impact very seriously, and it’s both an honor and a privilege to be part of this publication with Stanford University, and for being regarded as a pioneer and expert on this emerging trend.”

SmartReply is one of several leaders in mobile technology who have contributed to the book, which is due for release by Stanford University’s publisher at the end of April 2007.

For media inquiries, please contact Vanessa Horwell at 786.206.7883 or [email protected].

About SmartReply
SmartReply's voice and mobile messaging solutions have created breakthrough-marketing results for leading retailers throughout the United States and Canada. As the only voice and mobile messaging company dedicated to meeting the unique marketing challenges and objectives of retail executives, SmartReply's clients now have the proven ability to increase store traffic, lower marketing cost and strengthen brand affinity. Because of this, SmartReply is the provider of choice for more than 80 major regional and national retailers. Headquartered in Irvine, California, more information for partners and clients can be found at or by calling (800)-785-6769.

Press Contact

Vanessa Horwell
Strategic Vantage for SmartReply
[email protected]