LatCel and Netbiscuits enhance spanish-language mobile Web surfing for U.S.Customers | MMA Global

LatCel and Netbiscuits enhance spanish-language mobile Web surfing for U.S.Customers

October 27, 2008
LatCel and Netbiscuits enhance spanish-language mobile Web surfing for U.S.Customers
LatCel Provides Latinos an Enriching Mobile Web Experience with On-Deck and Off-Deck Access
Reston, VA – August 11, 2008 - LatCel, the leading provider of wireless content services in the U.S. Hispanic market, is bringing culturally relevant content to Latino customers in the United States and Puerto Rico by creating a series of Latino portal products developed using the Netbiscuits Mobile Web platform.  LatCel’s roster of carrier partners includes Sprint, AT&T and Centennial Puerto Rico.
The Latino portal will feature special interest channels that will cover a wide range of topics, from music to news, including the latest on sports.  In addition, it will offer special downloads that will enable the user to obtain ringtones and wallpapers featuring popular Latino artists, celebrities and sports figures.
“We were looking for a technology partner that would complement our efforts in providing Hispanics with the best Mobile Internet experience from any cellular phone,” explained Jorge Rincon, CEO of LatCel.  “With Netbiscuits’ Mobile Web platform not only were we able to accomplish this, but we did so with quick turnarounds and at the highest levels of quality, which our carrier partners have come to expect from us.”
Netbiscuits continues to gain momentum in Latin America with its Mobile Web platform, enabling a number of highly trafficked websites to go mobile, such as the one of Latin Pop sensation Juanes.
With Netbiscuits’ enabling technology, which automatically adapts Mobile Web content for optimum viewing regardless of device or carrier, LatCel was able to create a Latino portal that would work across all of the existing mobile devices without having to worry about brand distinction.
“The Internet has made it possible for people living outside of their home countries to stay connected with their culture, heritage and language with the simple click of the mouse.  The Mobile Web should not be treated differently,” said Ran Farmer, Managing Director of Netbiscuits, Inc.  “Working with LatCel to bring relevant content to Spanish-speaking mobile users in the U.S. is a true testament that it is possible to bring real Internet experiences, in any language, to mobile devices across the world if you have the right technology in hand.”
About Netbiscuits
Netbiscuits operates the world’s leading B2B web software platform for development, publishing and advertising in the Mobile Internet. Founded in 2000, the company with more than 80 employees in the USA, Germany, and Singapore serves the global Mobile Internet programs of premium brands such as Yahoo!, AOL, BILD, Spiegel, RTL, Konami, Sixt, and eBay. Globally Netbiscuits delivers more than 1 Billion mobile page impressions each month.
Following a unique approach, the Netbiscuits platform is available as a web-based software service. The platform provides all tools, interfaces and mobile enabling technologies online that are needed to create, publish, and monetize professional Mobile Web applications. Thereby Netbiscuits allows content & media publishers, marketing & advertising agencies, application developers, and service providers to achieve a faster path to profit from their Mobile Internet programs.
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About Latcel: LatCel is the leading company enabling and enhancing the Latino Mobile Internet experience. With content aggregation, management services and mobile advertising, LatCel has attained an unprecedented market level within the U.S. Hispanic market and Puerto Rico, potentially reaching millions of mobile consumers via their cellular phones. LatCel features On-Deck and Off-Deck distribution with the major carriers and has agreements with the leading companies of Hispanic content. LatCel is created through the alliance between Venevision International and WAU Movil.
About Venevision International: Venevision International is an entertainment company part of the Cisneros Group with more than 30 years in the market. Its projects are part of the business development strategy designed by Gustavo Cisneros, Chairman and CEO of the Cisneros Group of Companies. Venevision International distributes television programming throughout the world and is one of the largest independent producers of television programs in Spanish. The company also distributes films in Spanish for theater, pay-per-view, home video, paid and free television in the United States, where it broadcasts its movie channel, Vene Movies.  Venevision International also does business in the international arena of music with its record label, Vene Music and Siente Music, and mobile entertainment with Venemobile and LatCel. The company is also a pioneer in the area of “product integration” through Synapsys International.

Press contact Netbiscuits
Ran Farmer
Netbiscuits, Inc.
Phone: +1 703 435 9008
Press contact Latcel
Todd Michael Jamison
LatCel/Venevision International
Phone: +1 305 507 6821