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Member Press Release


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PIONEERS IN MOBILE MARKETING, SMARTREPLY TEAMS UP WITH STANFORD UNIVERSITY IN GROUNDBREAKING NEW BOOK

Mobile Persuasion: Perspectives on the Future of Influence


Irvine, California, April 26, 2007Mobile Persuasion, Mobile Marketing and Mobile Technology are several terms that marketers and indeed many industries will need to come to grips with rapidly as the world of advertising, media fragmentation and Web 2.0 changes before their very eyes. Consumer needs, demands and the way society lives have created an entire new platform for reaching today’s time-challenged and engaged consumers – the mobile way.

No longer simply a vehicle for sending and receiving calls and text messages, mobile technology is set to encompass the way people live – affecting everything from healthcare, social networking, activism and entertainment to spending and commerce.  Pioneers in mobile marketing, Irvine, California-based SmartReply has just signed off on its first publishing venture with <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Stanford University’s Persuasion Technology Lab to document the future of mobile technology. The result is a first-ever book covering this emerging trend, which promises to change the way people interact with retailers, organizations and communities.  Entitled Mobile Persuasion: Perspectives on the Future of Influence, the book includes an in-depth look at mobile marketing in tandem with consumer-controlled marketing, written by SmartReply’s president, Eric Holmen.

Holmen was selected by Stanford University as a contributing author for Mobile Persuasion after being chosen to speak at the university’s Mobile Persuasion conference earlier in the year. 

As the first book written about the immediate future of mobile marketing and mobile technology, Mobile Persuasion covers a lot of unchartered territory. With the full capabilities of mobile marketing and the plethora of its applications yet to be adopted or even fully grasped by many brand owners and marketers, Holmen’s contribution is an enlightening and educating read. In his chapter entitled “The Four Pillars of a Successful Mobile Marketing Vision”, Holmen sets out to explain in straightforward terms the future and many possibilities of mobile marketing, and the subsequent impact not only in terms of traditional marketing, i.e., selling products to customers, but also the social interaction and networking capabilities.

Mobile marketing promises to be the catalyst that makes customer communication real-time, anywhere, economical and engaging. At the same time, marketers need to be thoughtful and avoid the errors of previous new mediums,” says Holmen. “Over the next few years, we’re going to see a measurable impact to the way marketers relate to consumers, following the trajectory of customer controlled and permission marketing. Dr. BJ Fogg, Ph.d. of Stanford’s Mobile Persuasion Lab has taken the promise of the mobile phone’s impact very seriously, and it’s both an honor and a privilege to be part of this publication with Stanford University, and for being regarded as a pioneer and expert on this emerging trend.”

SmartReply is one of several leaders in mobile technology who have contributed to the book, which is due for release by Stanford University’s publisher at the end of April 2007.

For media inquiries, please contact Vanessa Horwell at 786.206.7883 or [email protected].

About SmartReply
SmartReply's voice and mobile messaging solutions have created breakthrough-marketing results for leading retailers throughout the United States and Canada. As the only voice and mobile messaging company dedicated to meeting the unique marketing challenges and objectives of retail executives, SmartReply's clients now have the proven ability to increase store traffic, lower marketing cost and strengthen brand affinity. Because of this, SmartReply is the provider of choice for more than 80 major regional and national retailers. Headquartered in Irvine, California, more information for partners and clients can be found at www.SmartReply.com or by calling (800)-785-6769.

Press Contact

Vanessa Horwell
Strategic Vantage for SmartReply
786.206.7883
[email protected]




LIMBO 41414 SECURES $8 MILLION IN VENTURE CAPITAL TO EXPAND ITS MOBILE ENTERTAINMENT SERVICES

(Burlingame, Calif.) – April 25, 2007 – Mobile pioneer Limbo 41414™ announced today that it has secured $8 million in new financing from Azure Capital Partners, Draper Fisher Jurvetson and New Enterprise Associates (NEA) to continue fueling Limbo's aggressive growth and plans to deliver an expanded array of mobile and online entertainment services to consumers and marketers.

“We’re very excited to have NEA lead our latest round of financing,” said Jonathon Linner, chief executive officer and co-founder of Limbo 41414. “NEA will bring great consumer and mobile experience to our team of world-class investors. We look forward to leveraging that expertise as we continue to expand our offerings.”

“Limbo 41414 offers a compelling, effective medium for advertisers to reach the more than 230 million mobile phone users in the United States and Canada,” said Peter Sonsini, of NEA who will also join Limbo 41414’s board of directors. “We look forward to participating in Limbo 41414’s new initiatives and in its continued success in mobile entertainment.”

The brainchild of serial mobile entrepreneurs Rob Lawson, Jonathon Linner and Juho-Pekka Virolainen, Limbo 41414 has created a web and mobile-entertainment product – the Limbo Auction – that offers marketers a uniquely effective way to target and engage audiences with brands. And the innovative nature of the patent-pending Limbo Auction product is helping marketers break through the clutter in a positive manner as users play an average of 60 times per month.

Limbo 41414 has attracted hundreds of thousands of unique mobile and online users and has awarded more than 650 Limbo Auction winners with over $530,000 in prizes. Limbo 41414 winners have purchased such luxury items as a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year’s supply of gasoline and a plasma TV for $54.24 and $8.85, respectively.  

To learn more about Limbo 41414, the Limbo Auction, and to see all of the current Limbo Auctions, visit www.41414.com.

About Limbo 41414
Limbo 41414 (www.41414.com <http://www.41414.com/> ) is defining a new category of web and mobile entertainment with its patent-pending interactive gameplay. Limbo 41414 brings consumers an engaging, community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes. The award-winning company is headquartered in Burlingame, California, Limbo 41414 is a private corporation backed by three of the world’s top venture capital funds: Azure Capital Partners (www.azurecap.com), Draper Fisher Jurvetson (www.dfj.com <http://www.dfj.com> ), and New Enterprises Associates (www.nea.com).

Limbo 41414's engaging Limbo Auction game can be played online at www.41414.com and through all major U.S. mobile operators, including Alltel, Amp'd, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA, in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility, and Virgin Mobile Canada.

About NEA
New Enterprise Associates (NEA) is a leading venture capital firm focused on helping entrepreneurs create and build major new enterprises that use technology to improve the way we live, work, and play. Since its founding in 1978, the firm has followed the same core principles: supporting its entrepreneurs, providing an excellent return to its limited partners, and practicing its profession with the highest standards and respect. NEA focuses on investments at all stages of a company’s development, from seed-stage through IPO. With approximately $8.5 billion in committed capital, NEA’s experienced management team has invested in over 550 companies, of which more than 155 have gone public and more than 220 have been acquired. NEA has <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S. offices in Reston, Virginia, Menlo Park, California, and Baltimore, Maryland. In addition, New Enterprise Associates (India) Pvt. Ltd. has an office in Bangalore, India, and New Enterprise Associates (Beijing) Ltd. has offices in Beijing and Shanghai, China. For additional information, visit www.nea.com <http://www.nea.com>

Media Contact
Stacy Geagan Wagner
Limbo 41414 (650) 235-5980 [email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

 



SWISS TXT chooses Dynetic's emoveo UAP™ software to deliver a multi-channel-platform for mobile portals

BIEL, SWISS – SWISS TXT, a subsidiary of SRG SSR idée suisse, chooses Dynetic’s emoveo UAP™ software to deliver a multi-channel-platform for mobile portals supporting video, audio and text content as well as advertising. SWISS TXT is primarily specialized in production, publishing and sales of converted, multilingual content for several media and is one of the leading content provider in Switzerland.

SWISS TXT creates with emoveo UAP™ a scalable mobile platform which satisfies all needs of business customers and end-users of SWISS TXT. Based on this latest technology, SWISS TXT plans, develops and manages mobile portals and multimedia services for diverse applications in highest quality.

"The Dynetic platform extremely simplifies the development our projects in the mobile area and leads to faster realization of our customer projects", says Urs Luginbühl, head of multimedia solutions at SWISS TXT. "Now we are able to develop mobile applications for all media formats. The emoveo UAP™ software perfectly supports the optimization, the customization, transformation and delivery of any content type."

"We are happy to deliver SWISS TXT a complete end-to-end solution which allows them to cover and offer all possibilities and media of mobile services with our software”, says <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Michael Neidhöfer, CEO of Dynetic." emoveo UAP™ makes it possible that SWISS TXT is able to develop mobile applications in a flexible and efficient way, deliver them and bring them to the market at the same time with advertising or premium services”.

For more information:
Michael Neidhoefer
dynetic solutions GmbH
phone: +49 631-303 14-00
[email protected]

Joey Marquart
Edelman
phone: + 1 212 704 8133
[email protected]

Ran Farmer
Dynetic Mobile Solutions, Inc.
phone:
[email protected]



The co-pilot in the pocket: dynetic adapts Frankfurt Messe information portal for mobile phones

Herndon, Virginia -- April 17, 2007Visitors of trade shows at Frankfurt Messe, Germany , are now able to catch up on exhibitor and product information whenever and wherever they want. Dynetic Solutions created a mobile version of the organizer's Business Matching Portal named Productpilot. The content of the web based database can now also be accessed from mobile devices at http://mobile.productpilot.com. The implementation is based on Dynetic's emoveo UAP™ software.

At trade shows, information has to be available as soon as possible. In which hall is the exhibitor located with whom I have the next meeting? Who is the right contact person? Visitors of Frankfurt Messe can already look it up in Productpilot. So far, websites have not been displayed as perfectly on cell phones due to the small size of the display or the download times. Being an international location, it was also important for Frankfurt Messe to ensure that Productpilot is shown identically on all mobile phones, including those not available in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Europe, for instance.

With http://mobile.productpilot.com, these challenges belong to the past. Dynetic Solutions optimized the online portal for the display on PDAs and mobile phones. The menu structure matches the display's size of mobile devices, enabling fast and error free access to the information needed. Starting imd-2007, users will get the chance to create a personal profile. Besides an address book, this will include a calendar and messaging function as well as news services to be set up according to the user's interests. In addition, there will be a topical search function. The future integration of audio and video offerings is possible as would be mobile advertising.

The mobile Productpilot is based on Dynetic's emoveo UAP™ software. The technology transforms all types of web content for delivery to mobile devices. The highlight: The software identifies more than 4,000 different devices, texts and images are automatically customized according to the size of the display of PDA or mobile phone. emoveo UAP™ supports nearly all multimedia formats and mark-up languages.

For more information:
Michael Neidhoefer
dynetic solutions GmbH
phone: +49 631-303 14-00
[email protected]

Joey Marquart
Edelman
phone: + 1 212 704 8133
[email protected]

Ran Farmer
Dynetic Mobile Solutions, Inc.
phone:
[email protected]





News, Email and Movie Listings Get Easier to Navigate on the Mobile Phone for freenet Subscribers

Dynetic Develops Mobile Portal for freenet

Herndon, Virginia -- April 17, 2007 – Dynetic Mobile Solutions, a software provider that enhances Web browsing on the mobile phone, today announced that freenet, an Internet telecommunications company, will use its platform to deliver easier surfing on the mobile handsets of freenet subscribers. News, stock exchange listings and current movie schedules will all be transformed to fit the screen size of a mobile phone with freenet’s  optimized mobile portal. The new portal, built on Dynetic’s platform, allows visitors of mobil.freenet.de to access a variety of services including email access, price checks or the soccer live ticker – all depicted clearly in the respective phone’s display with size-appropriate structure and menu navigation. The emoveo UAP technology from Dynetic, which specializes in converting Web content for the mobile Internet, was used to realize this project.

The new mobile portal is part of freenet’s plan to offer customers affordable rates and innovative products. It is accessible to everybody, not just freenet customers. Rather than adapt content uniformly from the freenet Web site for the mobil.freenet.de, all services have been selected based on their benefits for the mobile user. For example, visitors won’t have to sift through multiple freenet Web pages to find news, search for the movie listings or TV listings or download ring tones, logos, and games for their handset – only the most relevant material for the mobile user is transcoded for the mobile site.

“The mobile Internet will become a huge growth market within the next few years. We are concentrating our efforts to deliver Internet applications like music downloads, email or online shopping on mobile handsets. However, we will only reach consumers if the product is user-friendly and affordable”,<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

describes Gregor Poniewasz, head of the portal unit of freenet AG, the mobile portal’s future. “For the technological realization of the mobile portal we decided to use Dynetic since the company is a leader in this area. Dynetic has convinced us with their expertise and experience regarding mobile Internet and has fulfilled our high expectations and ambitious goals.”

“We are pleased that Dynetic has been chosen to realize this comprehensive mobile portal for freenet,” said Michael Neidhöfer, CEO of Dynetic. “Our software guarantees freenet a high quality when delivering mobile content. We will of course support the newest technologies – now and in the future.”

Dynetic‘s emoveo UAP technology coverts almost all content for display on mobile handsets, including text, pictures, movies and sound. The automatic  transcoding feature of emoveo allows content to assimilate itself to the mobile device and is shown according to display size. Using emoveo, companies can profit from the enormous potential of mobile phones and PDAs – for mobilizing their traditional online presence or developing new business ideas, from a mobile portal to a social community site.

freenet AG
freenet AG is one of the leading Internet and telecommunications providers in Germany. In March 2007, the listed company gained additional power by the merger of freenet.de AG with mobilcom AG – as it is now able to offer a mix of Internet, fixed-line telephony and mobile telecommunications. freenet AG combines the expertise of the mobile telecommunications company mobilcom with the deep know-how of Internet and fixed-line provider freenet.de AG, the former mobilcom subsidiary.

dynetic solutions GmbH
Dynetic is a mobile software provider that offers a unique platform for transforming any kind of mobile content for a wide range of mobile devices. Called emoveo UAP, the platform allows mobile content professionals to develop, operate and manage applications for about 4,000 devices. More than 100 companies already deliver their mobile content using the emoveo platform. Dynetic is based Kaiserslautern, Germany with a subsidiary in Herndon, Virginia, and has 45 employees. www.dynetic.net

For more information:
Michael Neidhoefer
dynetic solutions GmbH
phone: +49 631-303 14-00
[email protected]


Joey Marquart
Edelman
phone: + 1 212 704 8133
[email protected]


Ran Farmer
Dynetic Mobile Solutions, Inc.
phone:

[email protected]



Dynetic Enhances the eBay Experience for Mobile Users with New Platform

New eBay mobile application launched in the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />US and Europe ensures best customer experience on mobile.

KAISERSLAUTERN, GERMANY – March 26, 2007 – Dynetic Mobile Solutions, a mobile platform provider that transforms and optimizes any kind of application for a wide range of devices, today announced that eBay has selected its technology platform to build the new eBay mobile application. The application will be available for download on eBay and on selected carriers across Europe and the US. Vodafone will also pre-load the application on selected handsets.

The client application is based on Dynetic’s emoveo UAP software and provides eBay customers with a rich experience to access eBay, search, browse, fond deals and bid on auctions or purchase fixed price items. The solution is the latest milestone in the collaboration between Dynetic and eBay.

“eBay users want to access eBay all the time. They will never miss the end of an auction.”, says Henri Moissinac, Head of eBay mobile,. “Thanks to Dynetic, we made the eBay mobile application fun and easy to use.”

“We are excited that eBay is using our technology to give customers an improved experience on mobile,” says Michael Neidhoefer, chief executive officer of Dynetic. “This new mobile application complements to mobile WAP portal and SMS alert system Dynetic had already built for eBay.”

The mobile portal, which can be accessed through the phone’s Web browser, has been available since 2003. With Dynetic’s new high-end Java client, the end consumer will experience a clearly structured interface that is easier to navigate and matches the phone’s display size. An “eBay” option will also join the fixed menus of several new mobile handset models. This makes it easier to participate in an auction, search for products or view articles. In addition, the eBay customer will receive real-time alerts when his auction is finished or his offer is outbid. Saved search results can be accessed at a later date without an Internet connection.

Manual testing of new mobile devices will no longer be necessary with Dynetic’s emoveo platform, which automates the software update to a real-time system as opposed to the manual process which was used on a monthly basis.

Dynetic’s eBay mobile Client will be available for users in North America and Europe in April.

Dynetic has been a collaborator in ebay’s mobile strategy since 2003 – for more than ten countries worldwide. The mobile portal is available for users in Belgium, Germany, UK, France, Italy, Austria, Spain, and the USA. Customers in Ireland, Switzerland and Canada will be able to access the client later this year. In 2006, Dynetic also developed a mobile bidding client for eBay via SMS.

Dynetic Mobile Solutions, Inc.
Dynetic is a mobile software provider that offers a unique platform for transforming any kind of mobile content for a wide range of mobile devices. Called emoveo UAP, the platform allows mobile content professionals to develop, operate and manage applications for about 4,000 devices. More than 100 companies already deliver their mobile content using the emoveo platform. Dynetic is based in Kaiserslautern, Germany with a a subsidiary in Herndon, Virgina, and has 45 employees.  www.dynetic.net

For more information:

Michael Neidhoefer
dynetic solutions GmbH
phone: +49 631-303 14-00
fax:     +49 631-303 14-14
[email protected]


Joey Marquart
Edelman
phone: + 1 212 704 8133
fax:     +1 212 704  0129
[email protected]



TiVo Launches Remote Scheduling with Verizon Wireless

Verizon Wireless and TiVo Allow Subscribers to Schedule TV Recordings through Verizon Wireless Phones

03/14/2007

Alviso , Calif. and Basking Ridge , N.J. — TiVo (NASDAQ: <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />TIVO), the creator of and a leader in television services for digital video recorders (DVRs), and Verizon Wireless, owner of the nation's most reliable wireless network, today announced the availability of TiVo® Mobile scheduling, a downloadable application available only through Verizon Wireless. TiVo Mobile scheduling allows subscribers to purchase the mobile service through select Verizon Wireless handsets and schedule recordings on their Series2™ or Series3™ TiVo boxes.

TiVo and Verizon Wireless bring consumers the convenience of scheduling television recordings while away from the living room. Whether you are away from home or discussing TV at the water cooler, all that is needed is a select Verizon Wireless Get It Now®-enabled handset to schedule recordings on your TiVo box.

"TiVo continues to transform and revolutionize the way people control and watch television," said Jim Denney, vice president of product marketing at TiVo. "TiVo Mobile scheduling gives Verizon Wireless customers unprecedented control of their television experience and provides that control wherever they are."

Ryan Hughes, vice president of digital media for Verizon noted, "TiVo built its reputation by making television relevant to its customers, while Verizon Wireless built and maintains the nation's most reliable wireless network. This innovative service adds a new layer of relevance and immediacy, so even when they're thousands of miles away from their televisions, TiVo subscribers can program their favorite shows."

TiVo Mobile scheduling uses the award-winning TiVo interface to give subscribers the ability to easily search for and browse through listings to find shows that they want to record. Subscribers to the TiVo Mobile scheduling service will also have access to premium entertainment content that is updated daily, including a customizable channel lineup, the most popular and most recorded shows and a current list of recommendations from TiVo.

TiVo Mobile scheduling is available for $1.99 monthly access on select Get It Now-enabled phones, including the Samsung SCH-a950, Chocolate by LG and LG VX8300. For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.

TiVo selected Seattle-based Action Engine Corporation (www.actionengine.com), a leading mobile software provider, to develop the TiVo Mobile scheduling service.

# # #

About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving more than 59 million customers. The largest US wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 65,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About TiVo Inc.
Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass™ recordings, WishList® searches and TiVo KidZone have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features such as, TiVoToGo™ and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way." The TiVo® service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

TiVo, TiVoCast, 'TiVo, TV your way.' Season Pass, WishList, TiVoToGo and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. and its subsidiaries worldwide. ©2007 TiVo Inc. All other trademarks are property of their respective owners. All rights reserved. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

 

 




MSNBC.com launches "Multimedia on <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mobile"

Ad-supported service offers a rich news and entertainment mobile experience

March 27, 2007


REDMOND, Wash. - MSNBC.com today launches its "Multimedia on Mobile" news product. Developed in partnership with Action Engine Corporation and uVuMobile (OTCBB: SMVD.OB), "Multimedia on Mobile" offers consumers a rich news and entertainment experience on mobile devices. After downloading the product to Windows Mobile smartphones, consumers can find and save their favorite video, photo and text content – including NBC News video from "Today" and popular slideshows from MSNBC.com including "The Week in Pictures" – and easily share content directly through SMS and email. Free to consumers, "Multimedia on Mobile" is advertising supported, launching with Windows Mobile as the sole sponsor. http://gomobile.msnbc.com

"We are excited to launch a compelling, easy-to-use news product that is free to users, at a time when ad-supported content on mobile phones is generating excitement in the industry," said Dan Mucha, Director of Business Strategy and Development at MSNBC.com. "While the product will initially be available directly to consumers, we see great potential in partnering with carriers to distribute it to their subscribers and to MSNBC.com's base of 29 million monthly unique users."

"In developing 'Multimedia on Mobile' with MSNBC.com, we focused our technology on benefiting both consumers and advertisers," said Scott G. Silk, President and CEO of Action Engine. "Advertisers can reach a highly-engaged mobile audience alongside a respected news and entertainment brand through trackable display and pre-roll ads. Consumers gain free mobile access to high-quality multimedia content from the top news website in America, MSNBC.com. By doing more offline work on the mobile device, our technology enables consumers to bypass time-consuming network delays making 'Multimedia on Mobile' a great example of how advertising should be deployed on mobile services."

"'Multimedia on Mobile' truly delivers a state-of-the art mobile experience for consumers. Our partnership with MSNBC.com has coupled great content with our advanced ad-supported streaming media solution to raise the bar for the industry," said Tom Parrish, Senior Vice President of Business Development for uVuMobileTM.

MSNBC.com "Multimedia on Mobile," available through http://gomobile.msnbc.com from mobile and PC internet browsers, adds to MSNBC.com's mobile offering, which already includes its popular mobile internet site, accessible on web-enabled phones at http://www.msnbc.com. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />




Action Engine Awarded Top Honor for TiVo Mobile Deployment

MobileVillage Names TiVo Mobile Scheduling as Best in Personal Software

BELLEVUE, Wash. — March 14, 2007
— Action Engine® Corporation, the on-device portal leader, today announced that TiVo® Mobile scheduling (see related release at www.tivo.com/cms_static/press_143.html), a new service feature for subscribers to schedule their recordings directly from their mobile handsets, was honored as Best in Personal Software in Entertainment (non-game) by Mobile Village. Action Engine’s work on the TiVo Mobile scheduling service feature was selected for the Gold Star Award by readers of MobileVillage®, the 14-year leader in market development and news services about mobile technology.

TiVo, the creator and a leader in television services for digital video recorders (DVR), selected Action Engine as the technology provider to power the TiVo Mobile scheduling entertainment service. Using this mobile service, TiVo subscribers can now schedule recordings for their TiVo Series2™ or Series3™ DVRs directly from their mobile handsets. The service is currently being sold exclusively through the Verizon Wireless Get It Now
Ò catalog. For more information on how to purchase this service, see: www.verizonwireless.com.

“Action Engine continues to impress our readers with their success in transferring big brand media services, like TiVo, smoothly onto mobile phones,” says MobileVillage Editor Gary Thayer.  “Media companies are beginning to recognize that it is a mistake to simply superimpose their current services on mobile devices without redesigning for such devices. Action Engine’s user-friendly approach towards delivering a better mobile experience makes the services they power, like TiVo Mobile, stand apart from the competition.”

The Mobile Star Award was based on the application where Action Engine’s award-winning On-Device Portal Platform™ allows TiVo subscribers to easily find and then schedule TV recordings directly from their wireless phone. Customers can use their wireless phones as a ‘virtual remote control’ to search hundreds of program listings and schedule the programs to be recorded on their TiVo DVR at home.

“The TiVo project is further evidence that Action Engine is one of the few mobile technology leaders that offer media companies the wide device support and superior usability that is needed to drive repeat usage. We are pleased to see that the readers of Mobile Village are reacting so positively to our advanced technology solutions, and we look forward to launching more award-winning mobile services in the near future,” said Scott G. Silk, president and <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />CEO of Action Engine.

A list of winners in each of this year’s award categories is posted at http://www.mobilevillage.com/awards.htm.

About Action Engine
Winner of the IDC Top 10, the
Fierce 15, and the Mobile Star Awards, Action Engine® Corporation, the on-device portal company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform™ introduces a browserless, client/server approach to searching for and discovering mobile content that takes 80% fewer keystrokes and trips to the network, and drives 20x faster response times than competitive alternatives. The company’s award-winning mobile search, mobile advertising, and location-based service solutions enable content providers and wireless operators to quickly deliver a superior mobile user experience. Action Engine’s software has been deployed by a robust list of global companies that include Globe Telecom, Sprint, Verizon Wireless, SingTel, Optus, MSNBC.com, TiVo, and uVuMobile. Additional information is available at +1(425) 498-1500 [Americas/AsiaPac], +44 (0) 1628 509088 [UK/EMEA], [email protected] and www.actionengine.com.

###

Action Engine is a registered trademark, and Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation.
MobileVillage® and the Mobile Star Awards™ are trademarks or registered trademarks of MobileVillage / PDA Inc. All other names, brands, or products may be trademarks or registered trademarks of their respective owners.

Contact:
Jennifer Tarkiainen
Action Engine
+1 (650) 344-1260
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />



Personalized Marketing: Identify and Remember Your Customer

April 13, 2007- In April 2007 TeriMobile has announced the beta release of the new comprehensive software platform to support Bluetooth communication process. The platform TeriZone developed by TeriMobile allows the consumers to choose what, where and from whom they will receive information, and what kind of information this will be.

There are a number of marketing and communications issues that TeriMobile addresses with its new solution:

<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

·          Opt-in: The bluecasting campaigns implemented so far have been leading to dissatisfaction of the receivers. TeriZone concept works only with those mobile users who have registered with the system and set their preferences.

·          Targeting: During the registration process the mobile users will be offered to set up their preferences: what, when, where, how often and from whom they wish to receive messages. The advertisers having access to the consumer preferences database will then have an opportunity to target the specific needs and requirements of the individuals. Thus the “Bluetooth broadcasting” (non-targeted and delivered to the masses) practice turns into the “Bluetooth narrowcasting” (personalized and delivered to an individual) process.

·          Creativity vs Spam. With the targeting opportunities the advertisers will see TeriZone as a support to creative and interesting campaigns in buzz marketing.

·          Proximity: TeriZone is an effective tool for implementing location based services. A Bluetooth-enabled mobile user will be able to receive information from the brands operating in the proximity area (such as movie trailers from a cinema nearby, flyers and coupons from various stores or cafes/restaurants in a trade centre, mp3 files with the tracks of the newly released music albums etc.).


The areas and industries where Bluetooth marketing techniques and location based services can be applied vary from retail chains and cafes through banks to municipalities. The more detailed but far not the complete list of application areas can be found here.

You can watch the video here to find out more advantages of being a registered user or advertiser at TeriZone.

For further information please contact
Mr. Zalim Nastaev
Head of Marketing Department, TeriMobile
Tel./Fax: +7 495 785 3385
[email protected]
http://www.terimobile.com