Raising <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mobile Content Sales by 20% - Introducing Payforit<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Objective:

Ericsson IPX is a division of Ericsson which provides a range of payment and messaging solutions to mobile content suppliers. In the mobile content world to date the vast majority of sales have taken place via the operator’s branded portals, which offer users a simple ‘click-to-buy’ experience with the cost being charged to their mobile phone bills. There has been an explosive growth in the availability of content ‘off-portal’ on independent WAP sites on the mobile internet. However these sites have not been able to offer the same simple buying experience and as a result sales growth has not be as large as hoped. Ericsson IPX was looking to provide a billing solution which offered off-portal content sales the same simple user experience as the operator portals.

Program:

In June 2006 Ericsson IPX announced that it was delivering WAP billing solutions to its customers in the UK, so allowing a simple click-to-buy purchase experience for end users. Subsequently IPX have built on this functionality by implementing Payforit - a mobile payment scheme being promoted to provide a safe and trustworthy environment for consumers buying mobile content. It benefits from cross-operator support and comprises a “Trusted Mobile Payment Framework” governing how merchants, accredited payment intermediaries and operators co-operate to make mobile payments a secure and seamless process.

Results:

IPX has already deployed Payforit across some 11 content partners, including Red Circle, Samsung, Gamefederation and Sony Ericsson, who are delivering in excess of 130 services. The initial results have been extremely positive for Ericsson IPX’s customers with mobile content partners seeing an increase in sales of up to 20% and at least 5% for one off payments when compared with like-for-like sales by the same vendors using unbranded systems.

Acuity <?xml:namespace prefix = u1 /><?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mobile Contact:                                                <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Shany Seawright                                                        

301-408-4500 x. 1081                                                

[email protected]                                

Acuity Mobile Announces New Corporate Headquarters in Washington Metro Region

  Expanded facility to support rapid growth in the U.S. market

Greenbelt, MD, June 11, 2007 – Acuity Mobile, the leading provider of targeted wireless marketing technology, today announced the opening of its new headquarters in Greenbelt, Maryland, to support its rapid expansion in the U.S market. The new facility will accommodate additional research and development resources focused on further enhancing Acuity’s patented Embedded Mobile Advertising Platform (EMAP). These resources will ensure that EMAP continues to meet the needs of the rapidly evolving mobile marketing space. 

“Mobile marketing is a hot growth area, but it will only fulfill its promise when wireless content distribution programs start with the end user,” said Alan Sultan, president of Acuity Mobile. “Models that involve traditional messaging to aggregated audiences will alienate customers and hurt the adoption of mobile marketing. Acuity is successful because it takes an entirely different approach, working with clients to adapt mobile marketing to the needs of their established customer bases, sending trusted and relevant content to users who opt-in.”

This approach is implemented through Acuity’s Embedded Mobile Advertising Platform (EMAP) that delivers Spot Relevance™ - the capacity to target the right content to the right person, at the right time and in the right location. EMAP 4.0’s patented technology meets the challenges of mobile content delivery through ease of deployment, customization and enhanced analytical tools that allow the technology to learn over time and supply the end user with increasingly relevant content and advertising.

The firm moved into the larger facility shortly after EMAP was adopted by mobile market leaders through customer contracts and partnerships. They include such companies as Acxiom, a global leader in customer information management and technology.

About Acuity Mobile:

Acuity Mobile is the leading provider of targeted wireless marketing technology. Acuity Mobile's Embedded Mobile Advertising Platform (EMAP) is a patented technology that enables Spot Relevance™ - the ability to deliver targeted marketing content to the right person, at the right time, in the right location. EMAP technology is used by carriers, advertisers and content owners to ensure that relevant content (ads, offers, traffic, weather, etc.) is delivered directly to mobile users based on their interests, time of day and geographic location. The technology behind EMAP was first developed in 2000 and is protected under a broad patent portfolio.  Acuity Mobile harnesses the power of mobility to improve content delivery for marketers and their consumers. For more information, please visit www.acuitymobile.com.

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Tailor-made mobile advertising and video delivery made easy

<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /> 

Herndon, Virginia – May 3, 2007 – Dynetic Mobile Solutions, a software provider that enhances Web browsing on the mobile phone, today launched an optimized version of its mobile application development and content trans-coding platform. Called emoveo UAP™, the enhanced platform allows advertisers, media companies and content owners to create and build Wireless Application Protocol (WAP) sites and landing pages with video integration and an interface that works with all existing Web ad-serving technologies.

The software provides a professional WAP site development kit. In combination with Dynetic's universal ad-server transcoding interface, advertisers can set up mobile ad campaigns rapidly and easily. They do not need to change their existing ad serving infrastructure and are able to deliver ads and landing pages globally and with remarkably high quality.

Dynetic’s application development kit is enhanced by multimedia capabilities that enable businesses to deliver new forms of mobile advertising to handsets: streaming ads. Dynetic customers can professionally produce videos for mobiles, put a sponsor message before a video, trans-code the video automatically upon upload and deliver it as a download or a stream, depending on network bandwidth or phone capabilities.

With the help of Dynetic’s high quality device parameter database containing more than 4,400 mobile devices, advertisers can target special user groups. Dynetic’s latest project: the mobile applications provider will be the first to deliver live mobile streams for events such as the next Space Shuttle launch in the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S. scheduled for June to be provided by the only mobile service for space news worldwide: www.space2phone.com.

Already more than 100 top customers such as eBay, AOL, Weatherbug and Musicload are relying on the emoveo UAP software to deliver global off-deck mobile web and multimedia applications. Dynetic was the first to provide a mobile video platform, which launched in Europe in 2003 and is now available in the U.S. and Asia. Lately, Clipfish – Germany’s largest mobile video community – launched a mobile service based on the Dynetic platform. Dynetic’s emoveo UAP software is known to provide the best mobile web-site rendering quality on a global scale and is used by hundreds of customers to deliver their mobile Web Sites with advertising integration.

Conversion Artist

Dynetic Mobile Solutions, Inc. offers an easy solution out of the parameter jungle to mobile content, service and application providers: emoveo UAP™. Using emoveo UAP™, content and applications can be converted for delivery on almost every mobile device – regardless of the format and standard used. The trans-coding occurs automatically, allowing the content to adjust to the mobile device and being displayed according to the screen size. The emoveo UAP™ software recognizes roughly 4,400 mobile devices from Western and Eastern Europe, Asia, and North America. Monthly routine updates ensure that the devices are always up to date. Even previously launched cell phones are supported. This is guaranteed by controlling around 650 different parameters. Innovation counts most: Dynetic is already testing mobile handsets’ AJAX capabilities, which enable the mobile services of the future. With emoveo UAP™, manual testing and customizing devices are no longer an issue for mobile content owners and distributors.

From Downloads to Communities to Mobile Shops

Using emoveo UAP™, enterprises can tap into the vast potential of mobile phones, whether they want to display their traditional online material in a mobile way or develop new business ideas – from mobile portals to social community sites. Dynetic consults closely with its customers and jointly develops tailor-made applications based on the emoveo UAP™ platform. Multimedia offerings like video and music can be formatted for the mobile Internet in no time at all with the Mobile Video Converter (MVC) and the Mobile Sound Converter (MSC). Digital Rights Management issues are strictly observed. From service invoices to mobile store openings, mobile payment interfaces are no problem. Mobile clients can also be set up via Dynetic technology – for Java, Symbian and BREW. In addition to mobilizing content and applications, emoveo UAP™ allows companies to broaden their advertising strategy and supplement online offers with features such as ad banners, for example. With the emoveo UAP™ Ad Server Software, live reporting allows a detailed overview on mobile advertising results.

Dynetic solutions GmbH

Dynetic is a mobile software provider that offers a unique platform for transforming any kind of mobile content for a wide range of mobile devices. Called emoveo UAP, the platform allows mobile content professionals to develop, operate and manage applications for about 4,000 devices. More than 100 companies already deliver their mobile content using the emoveo platform, including eBay, T-Mobile, AOL, weatherbug, RTL, and ADAC as well as renowned media like Der Spiegel (Spiegel.de), and the soccer magazine Kicker (kicker.de). Dynetic is based in Kaiserslautern, Germany with a subsidiary in Herndon, Virginia, and has 50 employees. www.dynetic.net

For more information:

Michael Neidhoefer

dynetic solutions GmbH

phone: +49 631-303 14-00

[email protected]

Joey Marquart

Edelman

phone: + 1 212 704 8133

[email protected]

Ran Farmer

Dynetic Mobile Solutions, Inc.

[email protected]

Brands Find Success With Mobile Marketing When Mobile Internet Sites Are Added To Mix, Finds Trilibis Mobile

Firm’s examination of 60 campaigns shows certain features encourage consumers to participate in campaigns <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

(<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />SAN FRANCISCO) – May 1, 2007 -- Surf’s up, that’s mobile Web surfing, as Fortune 100 brands looking to reach consumers through mobile marketing are increasingly creating promotional mobile Internet (WAP) sites beyond simple SMS text-messaging campaigns, according to Trilibis Mobile.  This is due in part to increased consumer comfort with accessing mobile Web sites, faster network speeds and improved graphical displays find the report.
 
Trilibis Mobile, which builds mobile Web sites and destinations for brands, both on- and off-deck, is reporting strong results from brands that add WAP sites to their mobile marketing mix, compared with similar campaigns that relied only on SMS. In the past 18 months building 60 unique campaigns for a variety of brands, spanning music, sports, television and film, the company has identified features that inspire consumers to engage on a larger scale.
 
Specifically, Trilibis Mobile found that the most popular features (in the order of significance) were:
 
1. Votes/Polls when:

The poll or vote enables the user to influence the outcome of something he/she is passionate about.

The poll or vote enables the user to compare himself/herself to the overall population with respect to something he/she is passionate about.
It appeals to the user’s ability to be seen as an “expert” in the population.

2. Blogs led by experts in the field (such as sportswriters). In addition, if users can contribute to blogs wirelessly, the stickiness of the site is enhanced.

3. Branded storefronts: Branded collections of ringtones, wallpapers, call tones, etc., continue to be popular, especially as the carrier decks continue to grow in size, making the navigation to specific content more difficult.

4. Informational content (e.g. ) : Most effective if content is valuable when “on the go” and easily navigated.

5. Trivia: Particularly effective for sports and television shows, where consumers want to test their knowledge on something they’re passionate about.

Working with Sprint in 2006 to develop a mobile-centric promotional campaign for the NASCAR NEXTEL All-Star Challenge, Trilibis created a 200-page mobile portal whose focal point was the Fan Vote, which allowed voters to pick their favorite drivers. As a result of incorporating the voting feature side-by-side with other NASCAR-related content (e.g. news, expert blogs, message boards, premium content downloads and event updates), there was a 500 percent increase in wireless votes from 2005, when voting was done via SMS and not part of an integrated mobile marketing campaign.
 
Trilibis also noticed a similar trend when the NFL Pro-Bowl Ballot 2006 registered more than 1.95 million WAP-based votes for the AFC and NFC All-Star squads.  This was  a 200-fold increase over the previous year’s 10,000 votes, when voting was offered only via SMS. The NFL Pro-Bowl Ballot 2007 generated even more wireless votes (2.35 million), proving that WAP is a viable medium for promoting brands and interactive content via mobile.  
 
Nihal Mehta, CEO of Omnicom Group’s mobile agency ipsh! agrees: “The mobile Internet is finally here. Since the turn of this year, we’ve already seen a serious uptake in major Fortune 500 brands dedicating a significant portion of spend to mobile Internet presence driven by mobile media.”
 
About Trilibis Mobile

Founded in 2002, San Francisco-based Trilibis Mobile is a leading provider of mobile community applications and enabling technologies. With SmartPath™, its patent-pending mobile publishing solution, Trilibis enables content providers, online communities, direct marketers and other mobile service companies to create, deploy, update and manage highly-customizable, cross-platform applications and mobile Internet (WAP) compatible with all major carrier networks and hundreds of mobile handset devices.


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Vijay S. Chattha
Chief Talker  
VSC Consulting
VSC = Visibility + Strategy + Creativity
Award Winning Public Relations & Digital Marketing Boutique
San Francisco | London

NEW MOTION, INC. ANNOUNCES NAME CHANGE <?xml:namespace prefix = u2 />FROM MPLC, INC.;<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

NEW TICKER SYMBOL "NWMO", AND REVERSE STOCK SPLIT

IRVINE, CA — New Motion Inc. (OTCBB: NWMO), formerly MPLC, Inc. announced today that the name of the Company has been changed from MPLC, Inc. to New Motion, Inc. and that the Company completed a 1−for−300 reverse split of the Company's common stock.  Concurrent with the reverse split, all classes of the Company preferred stock converted, on a mandatory basis, into shares of common stock.  As a result of the reverse split and the conversion of preferred stock, as of May 3, 2007, the Company has approximately 11,680,000 shares of common stock issued and outstanding.

The post−reverse−stock−split common stock of the Company began trading May 3, 2007 on the NASD Over−The−Counter Bulletin Board under the new ticker symbol"NWMO".

About New Motion, Inc.

New Motion, Inc. (OTCBB: NWMO), is a digital entertainment company providing a broad range of digital and mobile products and services to consumers.  New Motion, Inc. combines the power of the Internet, the latest in mobile technology, and traditional marketing / advertising methodologies to their brands: MobileSidewalk™, a mobile entertainment portal, RingtoneChannel, a mobile storefront provider, Bid4Prizes, a low-bid mobile auction game, and GatorArcade, a premium online and mobile gaming site.  Headed by a seasoned team of Internet, new media, entertainment and technology professionals, New Motion, Inc. was founded in 2005 and is headquartered in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Irvine, California with a branch office in Los Angeles.  Wired Magazine recently declared New Motion’s mobile content capabilities a “rival to those of their mainstream-media counterparts,” Wireless Business Forecast named New Motion “a company to watch,” and RCR Wireless News noted that New Motion, Inc. is “gaining traction in the direct-to-consumer ring.”  For more information, please visit www.newmotioninc.com, www.mobilesidewalk.com, www.ringtonechannel.com, www.bid4prizes.com or www.gatorarcade.com.

Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, about New Motion.  Forward-looking statements are statements that are not historical facts.  Such forward-looking statements, based upon the current beliefs and expectations of New Motion’s management, are subject to risks and uncertainties, which could cause actual results to differ from the forward looking statements.  The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: changing interpretations of generally accepted accounting principles; continued compliance with government regulations; legislation or regulatory environments, requirements or changes adversely affecting the businesses in which New Motion engaged; demand for the products and services that New Motion provides, general economic conditions; geopolitical events and regulatory changes, as well as other relevant risks detailed in New Motion’s filings with the Securities and Exchange Commission.  The information set forth herein should be read in light of such risks. New Motion assumes no obligation to update the information contained in this press release.

 

Company Contact

Allan Legator
New Motion, Inc.
Chief Financial Officer and Secretary
(949) 777-3700   

Investor Contact
Dean Oakey
(213) 253-2282

Media Contact
Karen Strickholm
(505) 988-4401
[email protected]

<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /> 

PIONEERS IN MOBILE MARKETING, SMARTREPLY TEAMS UP WITH STANFORD UNIVERSITY IN GROUNDBREAKING NEW BOOK

Mobile Persuasion: Perspectives on the Future of Influence

Irvine, California, April 26, 2007 – Mobile Persuasion, Mobile Marketing and Mobile Technology are several terms that marketers and indeed many industries will need to come to grips with rapidly as the world of advertising, media fragmentation and Web 2.0 changes before their very eyes. Consumer needs, demands and the way society lives have created an entire new platform for reaching today’s time-challenged and engaged consumers – the mobile way.

No longer simply a vehicle for sending and receiving calls and text messages, mobile technology is set to encompass the way people live – affecting everything from healthcare, social networking, activism and entertainment to spending and commerce.  Pioneers in mobile marketing, Irvine, California-based SmartReply has just signed off on its first publishing venture with <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Stanford University’s Persuasion Technology Lab to document the future of mobile technology. The result is a first-ever book covering this emerging trend, which promises to change the way people interact with retailers, organizations and communities.  Entitled Mobile Persuasion: Perspectives on the Future of Influence, the book includes an in-depth look at mobile marketing in tandem with consumer-controlled marketing, written by SmartReply’s president, Eric Holmen.

Holmen was selected by Stanford University as a contributing author for Mobile Persuasion after being chosen to speak at the university’s Mobile Persuasion conference earlier in the year. 

As the first book written about the immediate future of mobile marketing and mobile technology, Mobile Persuasion covers a lot of unchartered territory. With the full capabilities of mobile marketing and the plethora of its applications yet to be adopted or even fully grasped by many brand owners and marketers, Holmen’s contribution is an enlightening and educating read. In his chapter entitled “The Four Pillars of a Successful Mobile Marketing Vision”, Holmen sets out to explain in straightforward terms the future and many possibilities of mobile marketing, and the subsequent impact not only in terms of traditional marketing, i.e., selling products to customers, but also the social interaction and networking capabilities.

Mobile marketing promises to be the catalyst that makes customer communication real-time, anywhere, economical and engaging. At the same time, marketers need to be thoughtful and avoid the errors of previous new mediums,” says Holmen. “Over the next few years, we’re going to see a measurable impact to the way marketers relate to consumers, following the trajectory of customer controlled and permission marketing. Dr. BJ Fogg, Ph.d. of Stanford’s Mobile Persuasion Lab has taken the promise of the mobile phone’s impact very seriously, and it’s both an honor and a privilege to be part of this publication with Stanford University, and for being regarded as a pioneer and expert on this emerging trend.”

SmartReply is one of several leaders in mobile technology who have contributed to the book, which is due for release by Stanford University’s publisher at the end of April 2007.

For media inquiries, please contact Vanessa Horwell at 786.206.7883 or [email protected].

About SmartReply
SmartReply's voice and mobile messaging solutions have created breakthrough-marketing results for leading retailers throughout the United States and Canada. As the only voice and mobile messaging company dedicated to meeting the unique marketing challenges and objectives of retail executives, SmartReply's clients now have the proven ability to increase store traffic, lower marketing cost and strengthen brand affinity. Because of this, SmartReply is the provider of choice for more than 80 major regional and national retailers. Headquartered in Irvine, California, more information for partners and clients can be found at www.SmartReply.com or by calling (800)-785-6769.

Press Contact
Vanessa Horwell
Strategic Vantage for SmartReply
786.206.7883
[email protected]

LIMBO 41414 SECURES $8 MILLION IN VENTURE CAPITAL TO EXPAND ITS MOBILE ENTERTAINMENT SERVICES

(Burlingame, Calif.) – April 25, 2007 – Mobile pioneer Limbo 41414™ announced today that it has secured $8 million in new financing from Azure Capital Partners, Draper Fisher Jurvetson and New Enterprise Associates (NEA) to continue fueling Limbo's aggressive growth and plans to deliver an expanded array of mobile and online entertainment services to consumers and marketers.

“We’re very excited to have NEA lead our latest round of financing,” said Jonathon Linner, chief executive officer and co-founder of Limbo 41414. “NEA will bring great consumer and mobile experience to our team of world-class investors. We look forward to leveraging that expertise as we continue to expand our offerings.”

“Limbo 41414 offers a compelling, effective medium for advertisers to reach the more than 230 million mobile phone users in the United States and Canada,” said Peter Sonsini, of NEA who will also join Limbo 41414’s board of directors. “We look forward to participating in Limbo 41414’s new initiatives and in its continued success in mobile entertainment.”

The brainchild of serial mobile entrepreneurs Rob Lawson, Jonathon Linner and Juho-Pekka Virolainen, Limbo 41414 has created a web and mobile-entertainment product – the Limbo Auction – that offers marketers a uniquely effective way to target and engage audiences with brands. And the innovative nature of the patent-pending Limbo Auction product is helping marketers break through the clutter in a positive manner as users play an average of 60 times per month.

Limbo 41414 has attracted hundreds of thousands of unique mobile and online users and has awarded more than 650 Limbo Auction winners with over $530,000 in prizes. Limbo 41414 winners have purchased such luxury items as a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year’s supply of gasoline and a plasma TV for $54.24 and $8.85, respectively.  

To learn more about Limbo 41414, the Limbo Auction, and to see all of the current Limbo Auctions, visit www.41414.com.

About Limbo 41414
Limbo 41414 (www.41414.com <http://www.41414.com/> ) is defining a new category of web and mobile entertainment with its patent-pending interactive gameplay. Limbo 41414 brings consumers an engaging, community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes. The award-winning company is headquartered in Burlingame, California, Limbo 41414 is a private corporation backed by three of the world’s top venture capital funds: Azure Capital Partners (www.azurecap.com), Draper Fisher Jurvetson (www.dfj.com <http://www.dfj.com> ), and New Enterprises Associates (www.nea.com).

Limbo 41414's engaging Limbo Auction game can be played online at www.41414.com and through all major U.S. mobile operators, including Alltel, Amp'd, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA, in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility, and Virgin Mobile Canada.

About NEA
New Enterprise Associates (NEA) is a leading venture capital firm focused on helping entrepreneurs create and build major new enterprises that use technology to improve the way we live, work, and play. Since its founding in 1978, the firm has followed the same core principles: supporting its entrepreneurs, providing an excellent return to its limited partners, and practicing its profession with the highest standards and respect. NEA focuses on investments at all stages of a company’s development, from seed-stage through IPO. With approximately $8.5 billion in committed capital, NEA’s experienced management team has invested in over 550 companies, of which more than 155 have gone public and more than 220 have been acquired. NEA has <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S. offices in Reston, Virginia, Menlo Park, California, and Baltimore, Maryland. In addition, New Enterprise Associates (India) Pvt. Ltd. has an office in Bangalore, India, and New Enterprise Associates (Beijing) Ltd. has offices in Beijing and Shanghai, China. For additional information, visit www.nea.com <http://www.nea.com>

Media Contact
Stacy Geagan Wagner Limbo 41414 (650) 235-5980 [email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

News, Email and Movie Listings Get Easier to Navigate on the Mobile Phone for freenet Subscribers

Dynetic Develops Mobile Portal for freenet

Herndon, Virginia -- April 17, 2007 – Dynetic Mobile Solutions, a software provider that enhances Web browsing on the mobile phone, today announced that freenet, an Internet telecommunications company, will use its platform to deliver easier surfing on the mobile handsets of freenet subscribers. News, stock exchange listings and current movie schedules will all be transformed to fit the screen size of a mobile phone with freenet’s  optimized mobile portal. The new portal, built on Dynetic’s platform, allows visitors of mobil.freenet.de to access a variety of services including email access, price checks or the soccer live ticker – all depicted clearly in the respective phone’s display with size-appropriate structure and menu navigation. The emoveo UAP technology from Dynetic, which specializes in converting Web content for the mobile Internet, was used to realize this project.

The new mobile portal is part of freenet’s plan to offer customers affordable rates and innovative products. It is accessible to everybody, not just freenet customers. Rather than adapt content uniformly from the freenet Web site for the mobil.freenet.de, all services have been selected based on their benefits for the mobile user. For example, visitors won’t have to sift through multiple freenet Web pages to find news, search for the movie listings or TV listings or download ring tones, logos, and games for their handset – only the most relevant material for the mobile user is transcoded for the mobile site.

“The mobile Internet will become a huge growth market within the next few years. We are concentrating our efforts to deliver Internet applications like music downloads, email or online shopping on mobile handsets. However, we will only reach consumers if the product is user-friendly and affordable”,<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />