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  2. Member Press Release
  2. Member Press Release

Member Press Release

Bercut Launches the First VAS in Iraq

Bercut Launches the First VAS in Iraq
 
Korek Telecom has launched RBT-service on the basis of Bercut X-tones which services over 70 million subscribers all over the world.
 
The launch of the first value added service in Iraq – RBT based on Bercut X-tones – became possible due to the partnership between the content-provider DoubleU and supplier of IT products for VAS infrastructure of mobile and PSTN operators –  Bercut. 
 
The supply and commercial launch of X-tones on the Korek network made a real break-through in the market. During the first month after the launch the service’s penetration was estimated to be 6,5%. Such success in many respects arose from the originality of the business model, chosen by DoubleU content-provider for promotion.
 
“We were selecting a partner from a range of companies, and after detailed analysis chose Bercut, for several reasons: 19 installations of X-Tones and 70 million serviced subscribers – these figures really speak for themselves; the products meet market demands, with favorable references of the operators that are affiliated to telecommunication holdings, and the high level of the service offered by Bercut,” – Ayman Jomaa, Managing Director of DoubleU, remarks.  “We are sure that the successful launch will open up new opportunities for further mutual cooperation.”
 
RBT penetration has reached 7-9% in Europe, while in Asia it is estimated in excess of 50%. Germany, France, Korea and Thailand are taking the lead. – “Thanks to the significant level of penetration and high profitability of the service, it has become a VAS business critical application and therefore requires close attention from the point of view of perfection and development throughout its life cycle,” reckons Igor Novikov,     Bercut Chief Business Development Officer. “RBT service, based on Bercut X-tones, contributes to the increase of the yield through the additional promotion features. X-tones potentially allows sending promo-messages among the segmented subscribers base and instant subscription to the service. Eliminating the traditional gap between informing the target audience and action leads to increasing the operators’ revenue, reducing time-to-market and promotion costs.”
 
According to Bercut forecasts, ring back tones will overtake ring tones in 2010 and will become one of the major sources of revenue for telecom operators in the mobile entertainment segment. That is why Bercut X-tones has a great business potential. The company is planning to actively develop this service, offering new ideas and solutions to the market.

 

News Type: 
Member Press Release

Turkcell breaks new ground in the advertising world!

 

Turkcell breaks new ground in the advertising world!
 
CALLERS LISTEN TO ADVERTISEMENTS FROM THEIR MOBILE PHONES
 ‘TONE&WIN’
 
Breaking new ground in mobile advertising, Turkcell has launched “TonlaKazan” )“Tone&Win”), an innovative mobile advertising platform. By choosing a branded RingBack Tone on TonlaKazan, Turkcell customers will win airtime or credits when their callers listen to branded music
 
TonlaKazan, the world’s first RingBack Tone mobile advertising platform, is a unique and innovative solution for the advertising industry.  Turkcell customers win airtime or credits depending on the amount of time their callers listen to a branded RingBack Tone selected by the customer. During the launch period only a limited amount of Turkcell customers will be able to register for TonlaKazan.      
 
Turkcell Value Added Services Chief Executive Officer Cenk Serdar said, “We are proud of breaking new ground in the advertising industry. We are not just launching a new advertising platform with TonlaKazan, but also a new concept. We have launched the service with major brands like Akbank, Coca-Cola, Digiturk, Garanti Bankasi, gnctrkcll, Kraft, Nestle, Nivea, P&G, and Unilever.”
 
It is possible to become a member of TonlaKazan through Web, Wap and SMS channels. Customers can simply select the branded music of their choice as a RingBack Tone that they want their social community to hear.
 
4play Digital Workshop, a provider of innovative products and ideas, partnered with Turkcell to develop TonlaKazan.
 
TonlaKazan has a performance-based pricing model, Cost Per Listening )CPL) in which advertisers are charged according to the amount of branded RingBack Tones that callers hear, providing a measurable advertising channel. 
 
 
News Type: 
Member Press Release

ROK’s Fun Little Movies wins MEFFY Award

 ROK’s Fun Little Movies wins MEFFY Award
 
Global mobile entertainment group content developer wins mobile entertainment forum content award
 
London, United Kingdom and Los Angeles, California )13 May 2008): ROK Entertainment Group Inc. )OTCBB: ROKE), the global mobile entertainment group, announces that its subsidiary, Fun Little Movies )FLM), has won the Content Award at the prestigious 2008 Mobile Entertainment Forum )MEF) in Cannes last week.
 
FLM, based in California, specializes in the development, production and distribution of original video content for global distribution to mobile network operators. It has distribution deals with Sprint, Verizon and ATT as well as several handset makers and overseas partners, from China and Japan to Europe, Africa and South America. 
 
The Meffy awards, which received applications from 21 countries across four continents, are judged by an independent panel of national media and leading trade journalists and analysts. The Content Award shortlist, which received the third highest number of entries, included FLM, MTV Networks International, and Orange.
 
Commenting on FLM’s success, Rimma Perelmuter, MEF Executive Director, said “With distribution from Brunei to Bethlehem to Burbank, Fun Little Movies’ collection of funny, short, made-for-mobile comedy films has proven the universal appeal of laughter and snackable content.”
 
Our gratitude goes first to ROK Entertainment Group,” said FLM’s President and Chief Creative Officer Frank Chindamo, “who, since acquiring FLM in 2007, have supported and helped enhance our product offering, such as in partnership with ROK Motion. We would also like to thank the MEF, our own creative staff, and all the filmmakers with whom we have partnered or whose work we have licensed. In fact, look for our latest production, HighSpeed Dating, written and directed by Terry Rossio and Jocelyn Stamat. Terry wrote and/or produced the Shrek, National Treasure and Pirates of the Caribbean movies, and we have high hopes for the series release later this year.”
 
“We’re delighted to have won this award and congratulate the FLM team,” added Laurence Alexander, Group CEO of ROK. “This award demonstrates the success of ROK’s growth strategy as well as recognition that the creation and delivery of relevant, funny and fast-paced mobile content is great for mobile consumption. FLM faced tough competition and this award is proof of their position in the market for the production and delivery of mobile content.”
 
 
About ROK Entertainment Group Inc.
 
ROK Entertainment Group Inc., founded in 2004, is a global mobile entertainment group.
 
With approximately 200 staff worldwide, ROK has filed more than 40 international patents for its suite of innovative mobile technologies.
 
With 3 billion mobile handsets in use worldwide, the mobile entertainment industry is a multi-billion dollar business.
 
ROK TV enables the streaming of live and on-demand TV to mobile phones over mass-market 2.5G, as well as over 3G and Wi-Fi.
 
 
 
Forward-Looking Statement
 
The information contained in this new release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in these statements. Forward-looking statements regarding the timing of developing, testing and releasing existing and new products, of marketing and selling them, of deriving revenues and profits from them, as well as the effects of those revenues and profits on the Group's margins and financial position, are uncertain because many of the factors affecting the timing of those items are beyond the Group's control.
 
 
 
Bruce Renny
Marketing Director
 
 
: [email protected]
: +44 )0) 1902 374896 )W)
: +44 )0) 7774 005005 )M)
: +44 )0) 1902 374603 )Fx)
 
News Type: 
Member Press Release

MSN Mobile Launches Advertising and Premium Content

MSN Mobile Launches Advertising and Premium Content

Microsoft extends mobile display leadership with premier advertisers Paramount Pictures and Jaguar.
 
REDMOND, Wash. — Dec. 10, 2007 — Mobile display advertising is now available on MSN Mobile for the first time, Microsoft Corp. announced today. Starting today, MSN Mobile customers in the U.S. will begin to see banner and text ad placements that conform to the U.S. mobile advertising guidelines provided by the Mobile Marketing Association to deliver a more consistent and engaging experience for consumers. Paramount Pictures and Jaguar Cars North America are among the first companies to launch an MSN Mobile campaign in the U.S.
 
“Microsoft is continuing to make significant investments in the MSN Mobile portal, adding new services and content that enhance the mobile experience and make it one of the best in the industry,” said Joanne Bradford, corporate vice president and chief media officer of MSN. “By incorporating advertising on MSN Mobile, we are allowing advertisers to extend their existing campaigns from PCs to games and now to mobile phones, further delivering on our vision to extend advertising across multiple platforms and devices.”
 
Through technology created by Microsoft’s Advertiser & Publisher Solutions Group and by the acquisition of ScreenTonic SA, a leader in mobile advertising in Europe, MSN Mobile is now able to provide ad placements that optimize the customer experience and provide advertisers with a new way to reach out to the ever-growing number of mobile consumers. This announcement builds on Microsoft’s initial mobile display advertising offerings that are currently available in Belgium, France, Japan, Spain and the U.K. 
 
“Paramount Pictures and Bad Robot are both innovation leaders in their own right, so when we partnered on the upcoming film ‘Cloverfield,’ we wanted to find cutting-edge ways to market the film,” said Amy Powell, senior vice president of Interactive Marketing at Paramount Pictures. “We released an exclusive film clip along with a contest whereby the person with the most clip views will be the first one to see the movie before its release on Jan. 18. We’re very excited to partner with MSN Mobile on this promotion because it extends our reach and connects us with our audience on an additional digital touch point.”
 
Microsoft continues to enhance its mobile platform in ways that reach beyond the availability of MSN Mobile display advertising. Building on the success of the FOX Sports channel on MSN Mobile, Microsoft now offers additional content to U.S. customers through the option of purchasing movie tickets, ring tones, wallpaper, games and video clips from mobile phone browsers:
 
• Movie tickets through MSN Mobile. Through a continued alliance with MovieTickets.com, Microsoft has extended the movie experience to MSN Mobile. U.S. customers not only can view movie reviews, theaters and show times, they can also purchase tickets directly from the phone via MovieTickets.com.
 
• Ring tones, wallpaper, games and video clips on MSN Mobile. In an exclusive collaboration with Thumbplay Inc., customers in the U.S. will now be able to purchase ring tones, wallpaper, games, video clips and more within the MSN Mobile offering.
 
• New astrology channel. MSN Mobile also now offers an astrology channel providing daily horoscopes to customers in the U.S. for free.*
  
With the additions of advertising and premium content to MSN Mobile, Microsoft is able to enhance the experience for its audience while continuing to provide a free mobile site. The premium content adds to the already rich MSN Mobile experience, providing customers with one-stop access to e-mail, news, sports, entertainment, local movie listings, maps and directions, as well as Windows Live services such as Windows Live Hotmail, Windows Live Messenger, Windows Live Spaces and Live Search. MSN Mobile is available for almost all mobile phones with Internet browsing capabilities.
 
Customers interested in using MSN Mobile can visit http://mobile.msn.com on their mobile phone Web browser or their PC for more information.
 
About MSN
 
MSN attracts more than 465 million unique users worldwide per month. With localized versions available globally in 42 markets and 21 languages, MSN is a world leader in delivering compelling programmed content experiences to consumers and online advertising opportunities to businesses worldwide. MSN is located on the Web at http://www.msn.com.
 
About Microsoft
 
Founded in 1975, Microsoft )Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
 
* Mobile providers may charge a fee for placing calls.
 
 
Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.
 
News Type: 
Member Press Release

AIR2WEB AND MINDMATICS ANNOUNCE AGREEMENT TO MERGE

CONTACT:
Mary Catherine Petermann
Air2Web, Inc.
404-307-6290
 
FOR IMMEDIATE RELEASE
 
AIR2WEB AND MINDMATICS ANNOUNCE AGREEMENT TO MERGE
 
Transaction Creates Global Pure-Play Mobile Marketing Leader
 
ATLANTA, October 4, 2007—Air2Web, Inc. and MindMatics AG today announced the two companies have agreed to merge. The transaction firmly establishes the combined organization as the global pure-play mobile marketing leader. The combined entity is the first vendor able to deliver a full range of mobile marketing capabilities to enterprises, brands, agencies and carriers.
 
The new company presents significant advantages for clients looking to consolidate marketing initiatives across verticals, programs and continents, enabling a fundamental change in the way organizations can integrate mobile strategies into their overall marketing programs. Its focus on mobile marketing brings value to customers beyond specialty or niche services and delivers the most extensive global network and support.
 
Key strengths of the combined organization include:
 
·          Best Market Experience in Key Industry Verticals – Air2Web boasts unmatched expertise in financial services, retail and with U.S. operators. MindMatics provides in-depth experience in media, entertainment, automotive and agency business.
 
·          Complete Range of Mobile Marketing Capabilities – The two companies have a shared vision and complete product platform to address customer demand. This combined offering is particularly important as clients increasingly mix promotion, service and transaction programs into their mobile marketing initiatives.
 
·          Extensive Global Reach – The merger results in unrivaled global coverage, combining Air2Web’s presence in the Americas and India with MindMatics’ presence in Europe. The consolidated company will have a local footprint in 15 cities across three continents. This extensive global reach benefits customers in the form of expanded international delivery and support capabilities.
 
·          World-Class Team – Both companies have strong management teams with substantial industry experience. The combined company has 300 employees worldwide and has created some of the most innovative and leading-edge mobile marketing campaigns for global brand name clients. Sanjoy Malik will serve as CEO and a member of the Board of Directors of the combined company.
 
“Consumer adoption of wireless technologies is increasing exponentially, creating unique opportunities for brands and marketers to reach customers through this channel. As the market becomes more aware of the various suppliers and their capabilities, customers demand a proven leader with a broader array of products, services, global coverage, and carrier-grade scale and reliability,” said Air2Web Chief Executive Officer Sanjoy Malik. “MindMatics has an impressive set of blue-chip customers in Europe, which added to Air2Web’s customer base, creates unmatched coverage around the world. This merger solidifies our leadership position in mobile marketing, and creates important synergies and opportunities for our customers, employees and investors.”
 
Ingo Lippert, CEO of MindMatics, will serve as Managing Director of European Business for the consolidated company and will manage operations in EMEA. He also will serve as a member of the Board of Directors.
 
“Mobile marketing is evolving and in turn, creating remarkable value and opportunity for vendors, marketers and consumers alike,” said Lippert. “Both Air2Web and MindMatics have been highly successful and complement each other well in terms of geographic presence, vertical expertise and approach to the market. Together we are very focused on meeting changing market needs and consumer demand, and are well positioned to leverage those resources for the benefit of our customers worldwide.”
 
Frost & Sullivan estimates the value of worldwide mobile marketing and advertising to reach $4.2 billion in 2008, and $12.7 billion by 2011. The new company is well positioned to leverage its combined resources and solidify its leadership position in the growing market.
 
”Air2Web and MindMatics represent a true synergy as they fit well together in product, geography and markets,” said J. Gerry Purdy, Ph.D., VP & Chief Analyst with Frost & Sullivan. “Mobile marketing is a huge opportunity, and together Air2Web and MindMatics will become a key global company covering the Americas, EMEA and the Asia-Pacific. This merger presents a very compelling combination and is indicative of the maturation of the mobile marketing space.”
 
“We have been an Air2Web customer for several years and believe the company’s merger with MindMatics makes a lot of sense,” said Louis Gump, vice president Mobile, The Weather Channel Interactive. “The combined organization will have much more extensive global delivery and support capabilities, which are very important to companies like The Weather Channel.”
 
Transaction Details
The transaction is expected to close within this month, subject to customary closing conditions. Air2Web’s current investors include The Carlyle Group, Jupiter Ventures and Vantage Point Venture Partners. MindMatics current investors include T-Mobile Venture Fund, Tempo Capital and Holtzbrinck Ventures, and they will become investors in the merged company. Arma Partners served as advisors to MindMatics. Terms of the agreement were not disclosed.
 
About Air2Web
Air2Web is a leading Mobile Marketing service provider for enterprises, brands, agencies and network operators. The Company has created thousands of marketing campaigns to promote major brands, provide a variety of goods/services, and offer a new level of customer service, enabling clients to better promote, service and transact with their customers via mobile phones. With headquarters in Atlanta, Air2Web has connectivity into virtually all U.S. wireless operators. Air2Web is at the forefront of connecting marketers to mobile subscribers on a global scale, including such customers as The Weather Channel, Procter & Gamble, Traffic.com, AT&T and UPS. More information on Air2Web may be found at www.air2web.com.
 
About MindMatics
MindMatics is a leading European provider for the development and realization of Mobile Marketing Services. As a full service provider, MindMatics has core strengths in global premium messaging, promotion and marketing applications, as well as Mobile Internet portals. More than 500 companies throughout Europe use MindMatics for their mobile services. Customers include leading brands such as Unilever, T-Mobile, Procter & Gamble, Sony Ericsson, Budweiser, McDonald’s, and Ferrero. MindMatics AG was founded in March 2000 and has 130 employees in offices in Munich, Cologne, Vienna, London, New York, and Los Angeles. More information on MindMatics may be found at www.mindmatics.com.
 
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News Type: 
Member Press Release

Top brand reach more than 1 million customers on 3 UK with highly targeted mobile video ads

Top brands reach more than 1 million customers on 3 UK with highly targeted mobile video ads

More than one quarter of 3 UK customers watch free videos on their mobile phones

LONDON, October 18, 2007 – Today 3 announced more than one million customers have registered to use its free-to-access mobile video service powered by Rhythm New Media. Adoption has been rapid, and in only six months, more than one quarter of 3’s growing user base have registered for this new service which delivers targeted and personalized advertising to a hard-to-reach demographic.
 
Rhythm NewMedia both sells and serves these video ads and its in-line brand awareness research system is used for measuring customer satisfaction and ad effectiveness. Top brands that have already used this service include Microsoft for mobile, Cisco, Intel, Unilever Lynx, Nivea, Ministry of Sound, Paramount Pictures, Entertainment Film and Coty, the Gwen Stefani fragrance. Brands have been successful reaching new users with this service because they can buy mobile video pre and post roll advertising accurately targeted by demographics. In addition, brands specify frequency caps, thus preventing waste. 3’s big selection of news, comedy, celebrity gossip, animations and film has further helped aid rapid adoption of the service.
 
3 Marketing Director, John Penberthy-Smith said “customers love the great content we offer and are happy to watch the short video ad before the video clip because the ad is targeted at them – making the experience all the more engaging. Customers who watch mobile videos are expressing high levels of satisfaction with the service.”
 
Rhythm Chief Executive Officer, Ujjal Kohli said “seeing the rapid adoption of mobile video consumption on 3 UK’s network solidifies our prediction that users truly enjoy consuming bite sized video snacks on their phone”.
 
About 3
3 is a mobile media company delivering a convergence of communications, entertainment and information to customers on the move.
 
The three areas which form the core of its business are:
o        Communications – including all forms of personal communications, voice and video calling; text, picture and video messaging; and mobile blogging
o        Entertainment – including television, music audio and video, computer games, and media publishing
o        Information services – including wireless web, access to the best of the internet and a range of news services
 
3 UK is a member of the HWL group of 3G companies, which include 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Sweden and soon Norway.
 
Three facts about 3:
o        3, a mobile media company, launched the UK's first 3G network
o        3 has over 4.1 million customers in the UK and over 15.9 million worldwide )August 2007 figures)
o        The 3 network offers national coverage for calls and texts, and over 90% population coverage for 3G services.
 
For further information, please visit: www.three.co.uk or call the 3 Media Office on 0845 6038333.

About Rhythm NewMedia
Rhythm NewMedia offers turnkey mobile advertising solutions, including video, games and banners. Rhythm’s offering includes ad serving, ad sales and content sourcing. Rhythm’s patent-pending ad platform enables broad reach, sharp targeting, precise frequency management, high customer satisfaction, extensive reporting and automation of business processes. Rhythm provides unique real-time measurement of ad effectiveness and customer satisfaction. Leading mobile operators 3-UK, Telecom Italia and T-Mobile-UK are currently using Rhythm’s solution, with several more coming. Rhythm is also working with top brands, content providers and advertising agencies worldwide. Investors include The Carlyle Group, Lightspeed Venture Partners, Morgenthaler Ventures and Rembrandt Venture Partners.  For more information please visit: www.rhythmnewmedia.com
 
News Type: 
Member Press Release

The End to Mobile Internet Standard Chaos

FOR IMMEDIATE RELEASE                                                       




The End to Mobile Internet Standard Chaos

Netbiscuits.com makes development and delivery of mobile Web sites easy


RESTON, VIRGINIA -- Oct. 2, 2007 – Netbiscuits is a revolutionary new Web service that brings an end to the chaos in mobile Internet standards. Netbiscuits reduces development and testing time for mobile Web sites to a minimum. Now developers for content owners, service providers, advertisers or web agencies are able to bring their mobile Web sites, ad landing pages and mobile campaigns online within hours instead of weeks – universal delivery in high quality guaranteed. Professional mobile Web applications can be created, adapted and delivered with Netbiscuits easily, conveniently and quickly. With the Netbiscuits web service professionals and even beginners are able to create mobile experiences, including integrating AJAX, Flash, audio, video or advertising.

Before Netbiscuits the development of mobile sites was complex, time consuming and expensive. Too many mobile mark-up languages, thousands of mobile devices and dozens of networks, all different software and hardware requirements made it almost impossible to efficiently develop mobile Web sites in high quality for U.S. and global delivery. Now Netbiscuits puts an end to all the long and costly mobile projects and testing periods. Developers can use innovative self-enabling tools such as the easy-to-use mark-up language called “Biscuit ML”, along with  rendering blocks and widgets to construct mobile Web applications which fit all mobile devices and browsers without the need to separately address the mobile devices problems and standards. IDE plug-ins for Eclipse and Visual Studio, an online Drag & Drop Sitebuilder and a universal mobile media repository for transcoding of any kind of media such as images, logos, wallpapers, audio and video make it easy to deliver to all mobile subscribers.

Netbiscuits also enables mobile enthusiasts to build mobile social network sites or audio and video sites – Web 2.0 now becomes a mobile reality. Another highlight: the mobile applications and campaigns can be instantly tested in a unique mobile device simulator to test the look and feel on all different classes of devices and determine how it will run on current mobile handsets.

Netbiscuits is a Web-based solution. On www.netbiscuits.com developers as well as managers and advertisers find all tools they need to create their mobile sites on a developer community platform. Additionally, they can exchange with mobile experts and market their applications online on an application exchange.

“With Netbiscuits, developers get software to create their mobile web sites conveniently and efficiently”, says Michael Neidhoefer, CEO of Dynetic Mobile Solutions, the inventor of Netbiscuits. “Netbiscuits clearly wins over the mobile Internet chaos. Developers and executives can now have confidence that their solutions will work on all mobile devices, in all countries, with all network carriers with the highest quality user experience available in the industry. Now Web applications ranging from simple to highly complex can be created within a few days rather than needing weeks of expensive resources.
 
The Netbiscuits revolution can also be joined in the Netbiscuits Developer Challenge 2007 which will start soon.

About Netbiscuits

Netbiscuits™ is the first Web-based software service for universal mobile content adaptation, to self-enable, adapt and deliver any content for all mobile and consumer electronic devices and channels with guaranteed success, to exchange with mobile experts and market applications online on a community platform.
 
The Netbiscuits™ web service gives you control over mobile enabling, regardless of whether you are a professional mobile application developer, a manager whose task is to bring content to mobiles quickly, or an advertiser who wants to run mobile marketing and advertising campaigns.

Already today Netbiscuits™ processes more than 1 billion page impressions generated by more than 200 business customers around the globe. Thousands of mobile developers create customized mobile applications every day. Top content brands such as eBay, AOL, Musicload, Spiegel, WeatherBug, Clipfish, RTL television and freenet utilize the power of Netbiscuits™. The applications built on Netbiscuits™ range from simple mobile advertising landing pages, complex dynamic mobile Web sites, user generated content community services, and audio/video applications to mobile content and software shops.

Netbiscuits™ has been developed and is powered by Dynetic Mobile Solutions, the leading global mobile content transcoding software provider. Dynetic has offices in North America, Europe and Asia and currently has more than 75 employees.

 

 

News Type: 
Member Press Release

My ringtones, my wallpapers and the help of a nice octopus - dynetic mobilizes eBay promotions

 

 

2007-09-05
My ringtones, my wallpapers and the help of a nice octopus - dynetic mobilizes eBay promotions

ebay fans from Germany can now download wallpapers and ringtones from the new eBay marketing campaign. Using dynetic’s emoveo UAP™ platform, eBay promotion themes are perfectly displayed on every mobile device – annoying scrolling is a thing of the past. On the mobile promotion site, users have access to a variety of interesting content such as audio data or special promotion themes. They could order the content by typing a short code on their mobile phone. Afterwards they are able to experience the new promotion site with the help of an interactive animal. The octopus Pia Pulpo guides you through the menu and invites you to try the various activities.

Online activities are very popular. And more and more, the users would not like to miss any bargain hunting even on the go and so they bid via their mobile phones. But that is not enough: They also like to download content such as wallpapers and ringtones from the same site. emoveo UAP™ makes it possible that the content is optimized for every mobile device. And always there: The octopus Pia helping with tips and giving advice while searching for TV spots or ringtones.

dynetic’s emoveo UAP™ technology converts any type of content automatically for delivery to virtually any mobile device – texts, images, video and audio. The content is adjusted to the right format and in the highest quality for each mobile device's display and is presented accordingly.
Using emoveo UAP™, enterprises can tap into the vast potential of mobile phones – whether they want to display their traditional online material in a mobile way or develop new business ideas - from mobile portals to social community sites.
With the mobile promotion site, eBay and dynetic continue with their close cooperation. Furthermore, dynetic implements the mobile eBay offerings such as WAP sites, SMS rebidding or clients for more than 12 countries like the US, Germany, France and the UK.

“eBay offers now content and themes of their German marketing campaigns for mobile devices. Users can download and personalize a variety of content of their phones. Whether wallpapers or ringtones of TV spots, our emoveo UAP™ technology makes it possible. So eBay gets tailor-made promotions”, says Michael Neidhoefer, CEO of dynetic

News Type: 
Member Press Release

DYNETIC OPTIMIZES EBAY TRANSACTION PLATFORM FOR MOBILE DEVICES

 





DYNETIC OPTIMIZES EBAY TRANSACTION PLATFORM FOR MOBILE DEVICES

Mobile Consumers in the United Kingdom and Ireland Gain Access to New Mobile eBay Portal and SMS Rebidding Service

KAISERSLAUTERN, GERMANY – June 14, 2007 – Dynetic, a mobile platform provider that transforms and optimizes any kind of application for a wide range of devices, today announced further collaboration with eBay to deliver the eBay WAP portal and SMS Bidding Services. These services allow consumers in the United Kingdom )UK) and Ireland to quickly browse the eBay.co.uk and eBay.co.ie catalogs, observe, bid and buy items
on-the-go using their mobile phones.

Mobile access to online offering like eBay is rapidly gaining popularity.
The online marketplace extends its service continuously, thereby fulfilling customer demand. One of the new mobile phone functions is the SMS Rebidding Service. The user can bid via SMS and will be notified if he has been outbid. He simply needs to register on the British and Irish eBay sites and the bidding can start. That way, auction-style listing fans do not miss either current bids or the newest eBay auction-style listings. In addition the eBay WAP portal is becoming the centre of mobile auctioning in the United Kingdom and Ireland and allows users to access My eBay, search, bid and more highly comfortably from their mobile phone any time and place.

Based on Dynetic’s emoveo UAP™ mobile application development platform, the eBay portal and SMS Bidding Services offer the flexibly for mobile content to be displayed on any screen, regardless of its size or device manufacturer. The dynetic developed solutions can also be accessed across multiple network operator portals including on-deck  portals such as Hutchinson, O2 or Vodafone, and off-deck sites such as wap.ebay.co.uk.

eBay’s mobile portals, Java applications and SMS services are based on dynetic’s content adaptation software emoveo UAPTM in most European countries as well as the United States. That was reason enough for eBay to extend this collaboration and to implement dynetic’s solution in the UK and Ireland as well. eBay’s mobile platform is being refreshed automatically via software updates. The application can then also be used with any newly introduced mobile device.

“Today’s announcement further demonstrates dynetic’s collaborative efforts with eBay to bring consumers a seamless online experience – whether they’re at home using their PC, or on-the-go using their mobile devices,” Michael Neidhoefer, Chief Executive Officer of dynetic. “With this latest announcement, bargain shoppers are better equipped with all of the tools and functionality they need to be one step ahead of their competitors as they look to make bids and secure discounted deals.”


dynetic solutions GmbH
dynetic developed a mobile platform technology, which allows companies in the mobile market to transfer any kind of content automatically and to deliver it to nearly any mobile device. Applications for more than 4,400 mobile devices can be developed, managed and maintained via the emoveo UAPTM platform. Over 100 companies deliver mobile content like audio, video, advertising and full-service portals via the platform. dynetic is headquartered in Kaiserslautern, Germany, with a subsidiary in Reston, Virginia, US. Overall, the company has 50 employees.


 
For more information:
Michael Neidhoefer
dynetic solutions GmbH
phone: +49 631-303 14-00
[email protected] Joey Marquart
Edelman
phone: + 1 212 704 8133
[email protected]

Ran Farmer
Dynetic Mobile Solutions, Inc.
[email protected]  

 

 

News Type: 
Member Press Release

DYNETIC AND OLX PARTNER TO BRING CLASSIFIEDS TO MOBILE





DYNETIC AND OLX PARTNER TO BRING CLASSIFIEDS TO MOBILE
Homes, Apartments, Jobs, Cars – Even Personals – Now Available on Mobile Devices

RESTON, VIRGINIA – Dynetic Mobile Solutions, Inc., a mobile platform provider that optimizes any kind of Web application for a wide range of devices, today announced that its software technology has been used by OLX to create a mobile portal to deliver classified advertising to mobile devices of urban area consumers in over 40 countries and 9 languages.

OLX is a next-generation global online classifieds listing provider. OLX is the first classifieds provider to offer a mobile service that allows users to post ads, search and reply to listings from their cell phone.  The mobile portal, which can be accessed through a wireless device or phone’s Web browser at mobile.olx.com, is based on Dynetic’s emoveo UAP software, and provides consumers with the ability to post rich HTML classified ad listings, and search and participate in online auctions, sales and community services on-the-go.  The categories of listings include Jobs, For Sale, Services, Vehicles, Real Estate, Personals, Community, Classes, and Resumes. Users searching for listings can narrow their search by country, state/region, and city, and for searches in the United States, users can also search by distance from a zip code.

“Our users were clamoring for a mobile service and we answered their call,” said Simon Berger-Perrin, Director of Mobile of OLX.  “With the aid of Dynetic’s emoveo platform, the new mobile OLX portal gives consumers the tools and network of information they need to find homes, electronics, jobs and dates -no matter how, where or when they choose.”

Dynetic’s emoveo UAP™ mobile application development platform offers the flexibly for mobile content to be displayed on any screen, regardless of its size or device manufacturer.   The Dynetic developed solutions can also be accessed across multiple network operator portals

Dynetic Mobile Solutions, Inc.
Dynetic developed a mobile platform technology, which allows companies in the mobile market to transcode any kind of content automatically and to deliver it to nearly any mobile device. Content and applications for more than 4,800 types of mobile devices can be developed, managed and maintained via the emoveo UAPTM platform. Over 150 companies deliver mobile content including audio, video, advertising and full-service portals via the platform. Dynetic’s North American operations are based in Reston, Virginia and the company headquarters is in Kaiserslautern, Germany. The company has 70 employees.

About OLX
OLX is the next generation of free online classifieds. OLX provides a simple solution to the complications involved in selling, buying, trading, discussing, organizing, and meeting people near you, wherever you may reside.OLX is used in over 40 countries in 9 languages. The company was founded in March 2006 and is privately held.

For more information:
Michael Neidhoefer
dynetic solutions GmbH
phone: +49 631-303 14-00
[email protected] Lisette Kwong
Edelman
phone: +1 212 642 7753
[email protected]


Ran Farmer
Dynetic Mobile Solutions, Inc.
Phone:  +1 703 435 9008
[email protected]  
Fabrice Grinda
OLX, Inc.
Phone: +1 212 894 4601
[email protected]

 

News Type: 
Member Press Release