“Beeline” offers ring back tones instead of beeps | MMA
August 14, 2008
“Beeline” offers ring back tones instead of beeps
 
 
In all regions of Russia, Beeline subscribers can replace monotonous beeps of the ring signal with melodies or comic messages. A creative approach to managing music content, which is enabled by the “Hello” )“Privet” in Russian) service, and an original business model are supposed to exert positive influence on subscriber loyalty and growth of ARPU.
 
Launching of the “Hello” service based on the X-tones RBT service was implemented in accordance with the contract concluded between VimpelCom )the wireless subsidiaries of VimpelCom operate under the "Beeline" brand) on the one part and the tandem of vendors consisting of Ericsson and Bercut on the other part.

The contract was a result of the tender for selection of an RBT solution supplier that had been announced by VimpelCom. Ericsson and Bercut were chosen due to high professionalism of their specialists and the model of interaction between the companies, which had been worked out during several joint projects.

The first stage of launching included 14 cities )Moscow, St. Petersburg, Ivanovo, Kostroma, Tver, Vladimir, Ryazan, Tula, Stavropol, Pyatigorsk, Krasnodar, Ekaterinburg, Saratov and Rostov-on-Don). The “Hello” service became available nationwide on July 1, 2008.
According to the largest magazine in the sphere of High Technologies in Russia and CIS, Cnews,  penetration of the service reached 6% during the first four months in Russia. In some cities, where the service had been available since April, the penetration exceeded 12%. According to the latest data, there are more than 2 millions users of the service among Beeline subscribers.

– Abundant experience and our technologies enable us to integrate optimal solutions into customer’s business processes. A striking example is the installation of
X-tones at VimpelCom. The solution was launched in the network of the telecom holding company, whose subscriber base exceeds 52 million subscribers, – Vladimir Filipyev, Chief Client Relations Officer at Bercut Ltd., states.
 
 
The VimpelCom Group )NYSE:VIP) is a telecommunications operator, providing voice and data servicing, covered through a range of wireless, fixed and broadband technologies. The Group includes companies operating in Russia, Kazakhstan, Ukraine, Uzbekistan, Tajikistan, Georgia and Armenia, in territories with a total population of about 250 million.
 
Bercut is a supplier of IT products for Value-Added Services infrastructure of Mobile and PSTN operators.
  • 215 sites in 17 countries
  • 34 customers
  • 946 installations
  • Company’s products serve in total 272 million subscribers
  • 400 top-class specialists