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Member Press Release

AT&T Selects QUALCOMM's MediaFLO USA for Mobile Entertainment Services

Monday February 12, 7:30 AM EST

SAN DIEGO and ATLANTA, Feb 12, 2007 /PRNewswire-FirstCall via COMTEX/ -- MediaFLO USA Inc., a wholly owned subsidiary of QUALCOMM Incorporated ( QCOM), and Cingular, the new wireless unit of AT&T ( T), today announced they signed a definitive agreement to deliver mobile entertainment and information services to the wireless unit's subscribers. The two companies expect to make the service available to customers in late 2007.

AT&T will launch the high-quality mobile TV services from MediaFLO <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />USA on phones specifically designed with an intuitive, easy-to-use user interface that ensures customers receive the best live mobile TV experience possible. Additionally, AT&T will have access to advanced features MediaFLO USA expects to launch in the second half of 2007. Designed to create a unique consumer experience, these features include MediaFLO USA's multicast video clip distribution service; a datacasting application for realtime information and entertainment; and audio services. The MediaFLO USA service complements AT&T's existing voice, data and video-on-demand services, enabling AT&T to offer a unique mobile entertainment experience to its wireless subscribers.

"Our relationship with AT&T will redefine expectations of mobile media for millions of wireless subscribers," said Gina Lombardi, president of MediaFLO USA. "MediaFLO USA is looking forward to delighting those customers with familiar, high-quality content in a compelling, intuitive, mobile media environment."

"MediaFLO USA's service will add another dimension to our robust offering by delivering a TV-quality mobile media experience that perfectly complements our existing voice and multimedia services," said Marc Lefar, chief marketing officer for AT&T's wireless unit. "We look forward to bringing our subscribers a compelling, differentiated service and the innovative devices for which AT&T is known."

"We share with AT&T an exciting vision of a world in which consumers have access to a high-quality mobile media experience wherever they are, whenever they want it," said Dr. Paul E. Jacobs, chief executive officer of QUALCOMM. "This agreement -- the first of its kind between our two businesses -- goes a long way toward making that vision a reality."

MediaFLO USA aggregates popular content from some of the world's best- known brands, optimizes it for the mobile environment, and intends to deliver it to subscribers over the company's dedicated, nationwide network. In addition to TV-quality, full-length programming and short-form video clips, MediaFLO USA will provide an unmatched consumer experience with an intuitive user interface and fast channel changing without buffering.

About AT&T

AT&T Inc. is a premier communications holding company in the United States and around the world, with operating subsidiaries providing services under the AT&T brand. AT&T is the recognized world leader in providing IP-based communications services to business and the U.S. leader in providing wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising services. As part of its "three screen" integration strategy, AT&T is expanding video entertainment offerings to include such next-generation television services as AT&T U-verse(SM) TV. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at

For more information, please review this announcement in the AT&T newsroom at This AT&T news release and other announcements are available as part of an RSS feed at

About MediaFLO USA

MediaFLO USA Inc. aggregates and intends to deliver premium, TV-quality entertainment and information services to mobile phones over its dedicated nationwide wireless network. Offering an unprecedented combination of full-length programming, short-format clips and realtime information and entertainment feeds, MediaFLO USA will deliver a uniquely compelling mobile viewing experience. MediaFLO USA intends to partner with world-class content providers, wireless operators and advertisers to make its service available to U.S. consumers in the first quarter of 2007. Based in San Diego, Calif., MediaFLO USA is a subsidiary of QUALCOMM Incorporated.

Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the ability of MediaFLO USA to form timely and profitable partnerships with content providers, wireless operators and advertisers, the extent and speed to which FLO technology and the MediaFLO USA Inc. network are deployed, the extent and speed of adoption by consumers of MediaFLO USA's service, the speed with which AT&T integrates the MediaFLO service package, the speed with which MediaFLO introduces new service features, change in economic conditions of the various markets MediaFLO USA serves, as well as the other risks detailed from time to time in QUALCOMM's SEC reports, including the report on Form 10-K for the year ended September 24, 2006, and most recent Form 10-Q.

QUALCOMM is a registered trademark of QUALCOMM Incorporated. MediaFLO and FLO are trademarks of QUALCOMM Incorporated. AT&T and the AT&T logo are trademarks of AT&T Knowledge Ventures. All other trademarks are the property of their respective owners.

QUALCOMM Contacts:
Julie Reynolds, MediaFLO USA Inc.
Phone:  1-858-845-3516
Email:  [email protected]

Kristin Atkins, Corporate Communications
Phone:  1-858-845-5959
Email:  [email protected]

John Gilbert, Investor Relations
Phone:  1-858-658-4813
Email:  [email protected]

AT&T Contact:
Mark Siegel
Phone:  1-404-236-6312
Email:  [email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Greystripe Launches First Self-Service Mobile In-Game Advertising Portal Allowing Advertisers to Reach Mobile Gamers Worldwide

It’s ready, set, bid as savvy advertisers explore mobile in-game advertising

(BARCELONA, SPAIN/SAN FRANCISCO, CA) – Live from the 3GSM Congress Tradeshow in Barcelona, Spain, Greystripe, the leading mobile in-game advertising network and creator of - the world's largest free, ad-supported mobile game portal - announces an entirely new opportunity for advertisers to place full screen ads into mobile games with the AdWRAP Marketplace portal. AdWRAP Marketplace is a bid-based, self-service ad purchasing tool available worldwide.

The new AdWRAP Marketplace provides worldwide targeting, real-time reporting, and streamlined ad creation. Advertisers can now instantly create and manage their own campaigns with easy-to-use wizards that support multiple ad formats with innovative click features and geographic targeting. A first for the mobile industry, it is a quick and easy way to launch mobile in-game ad campaigns. Now advertisers of any size have equal opportunity to reach mobile game players around the globe with engaging full-screen ads in mobile games and applications.

The AdWRAP Marketplace interface provides a simple step-by-step process that enables advertisers to launch mobile in-game ad campaigns within minutes:

1. Go to
<> and click ‘Buy Now’ to signup as a new advertiser

2. Create your ad and select a campaign type:
· Branding: full-screen, graphical brand message
· Click-to-Browse: full-screen brand message with click-through to the advertiser’s mobile web portal
· Click-to-Call:  full-screen brand message with click-through to call the advertiser’s call -center
· Click-to-Jump:  full-screen brand message with integrated user survey

3. Set your CPM bid and optional geographic targeting

4. Upload your ad creative

5. Preview and launch your campaign, with funding via PayPal™ or Credit Card

“We have created an easy-to-use interface for advertisers to purchase ads and reach Greystripe’s worldwide mobile audience of gamers,” said Jim Durrell, Greystripe’s Director of Product Management. “The AdWRAP Marketplace’s full screen ad format is compelling because it delivers a high impact brand message to the mobile consumer.  It’s like having a huge billboard in front of gamers delivered through a media channel that is inherently opt-in because gamers are getting the games for free. Advertisers have been quick to recognize the targeted and highly viral nature of this medium.”

Advertisers can sign up at
<> to get started with AdWRAP Marketplace and reach out to Greystripe’s fast-growing worldwide mobile gaming audience.

About Greystripe
Greystripe is the world’s first ad-supported mobile games and applications distributor. Greystripe’s AdWRAP system enables publishers to gain advertising revenue by serving ads through their games, while advertisers reach a new mobile audience and consumers download great games for free. The AdWRAP system currently serves ads into more than 400 game titles from 46 publishers supporting over 1,000 handset models. Greystripe reaches millions of mobile game players through its online portal, through the mobile web (, and through its AdWRAP Catalog Program. Visit Greystripe at
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9 Squared Announces 2006 Top Ringtone Downloads

With Over 21 Million Downloads in 2006, 9 Squared becomes the #1 Independent Distributor of Ringtones in the United States

Denver, CO – February 6, 2007
– 9 Squared, a MonsterMob Group Company (GB:MOB) and global leader in mobile media solutions, today announced the top real music and polyphonic ringtone downloads for calendar year 2006. The 2006 top ringtone downloads are based on over 21 million mobile content downloads from 9 Squared branded solutions and distribution services which includes BREW™ applications, mobile content aggregation for WAP and Web on and off-portal offerings, as well as 9 Squared direct-to-consumer products. The 21 million mobile downloads includes content from the largest music labels and independent labels in the entertainment industry including Universal Music Group, Warner Music Group, Sony BMG Music Entertainment, EMI Music, Koch Records, and Curb Records.

“Universal’s partnership with 9 Squared produced impressive ringtone sales in 2006” said Julie Lee, Vice President of Sales and Licensing at Universal Music Group. “Of 9 Squared’s top 2006 real music ringtone downloads, Universal artists comprise 5 of the top 10 downloads. With the growth and success in 2006, Universal looks forward to an exciting 2007 with 9 Squared.”

A leading developer of applications based on QUALCOMM’s BREW technology, 9 Squared distributes ringtones through award-winning applications such as RealTone JukeBox, RingTone Jukebox, Musica Real, Zona de Tonos, FlixTones and GAC Country Ringtones. In addition, 9 Squared aggregates ringtone and ringback content for a number of mobile storefront providers including T-Mobile USA, Telus Mobility, Ericsson, Motricity and Boost Mobile. Finally, 9 Squared’s successful direct-to-consumer offerings including “The Mob”, and 66555 premium short code programs produced increased ringtone download volumes in 2006.

“While we saw a number of our competitors struggle in 2006, 9 Squared’s business grew significantly which has propelled 9 Squared into the position as the largest independent distributor of ringtones in the United States”, says Brian Casazza, Chief Executive Officer at 9 Squared and Managing Director of MonsterMob Americas. “With the largest ringtone catalog in the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Americas, best-in-breed wireless distribution technology, and content merchandizing and direct response marketing expertise; 9 Squared is positioned to have a tremendous 2007. We thank all of our music, wireless carrier, and distribution partners for an outstanding 2006. ”

Leading the 2006 top real music ringtone downloads was “Ridin” by highly successful Universal hip hop artist Chamillionaire. The 9 Squared top 10 real music and polyphonic ringtones for 2006 are:

9 Squared Top 10 REAL MUSIC RINGTONES 2006

<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

1)      “Ridin” by Chamillionaire

2)      “Lips Of An Angel” by Hinder

3)      “What You Know” by T.I.

4)      “Goin’ Down” by Yung Joc

5)      “Be Without You” by Mary J. Blige

6)      “Shoulder Lean” by Young Dro featuring T.I.

7)      “Walk It Out” by DJ Unk

8)      “Hustlin’” by Rick Ross

9)      “I Wanna Love You” by Akon

10)   “Lean Wit It, Rock Wit It” by Dem Franchize Boyz


1)      “Super Mario Brothers Theme” from video game

2)      “Pink Panther” from theme song

3)      “Honky Tonk Badonkadonk” from Trace Adkins

4)      “Devil Went Down to Georgia” from Charlie Daniels Band

5)      “What You Know” from T.I.

6)      “Snap Yo Fingers” from Lil Jon featuring E-40 and Sean Paul

7)      “I Walk The Line” from Johnny Cash

8)      “Laffy Taffy” from D4L

9)      “Hips Don’t Lie” from Shakira featuring Wyclef Jean

10)   “Jesus Take The Wheel” from Carrie Underwood

9 Squared, Inc.
9 Squared, a MonsterMob Group Company, is the #1 independent distributor of mobile content in the United States. Equipped with an industry-leading catalog of premium mobile content and extensive wireless distribution partnerships, 9 Squared’s competencies expand the entire value chain of mobile media solutions including best-in-breed mobile distribution technology, direct response marketing and content programming and merchandizing expertise. 9 Squared is headquartered in Denver, Colorado. To learn more visit

MonsterMob Group PLC
Monstermob Group PLC is a global leader in mobile media solutions with operations in Europe, China, Southeast Asia and the Americas. Headquartered in the UK, MonsterMob Group is traded on the London Stock Exchange under the ticker symbol MOB. To learn more visit

9 Squared families of marks, images and symbols include RealTone JukeBox, RingTone Jukebox, Musica Real, Zona de Tonos and FlixTones are trademarks of 9 Squared, Inc. All other brands, company names and marks are the property of their respective owners. 

9 Squared Contacts:
Megan Moody, Marketing Communications Coordinator
Phone: 1.303.567.6352
Email: [email protected]

Limbo 41414 and Bravo Announce the “Bid For Bling” Limbo Auction To Win the Life of a
Privileged Orange County Woman

--- Bravo Viewers of the Second Season of “The Real Housewives of Orange County” Will Have The Chance To Win Fabulous Prizes Every Tuesday with Limbo Auctions ---

--- Play To Win the Pampered Life of a Sophisticated Orange County Woman---

Burlingame, CA – January 31, 2007 – Ski trips, celebrities, spa days and more … a day in life! Mobile entertainment provider Limbo 41414™ and Bravo have teamed up to promote the second season of the smash hit “The Real Housewives of Orange County” (Tuesdays at 10PM ET/PT on Bravo, beginning January 16) in a special series of Limbo Auctions – called Bid for Bling – to give Bravo viewers the chance to win the lavish lifestyle of an Orange County woman.  Each Tuesday, starting on Tuesday, February 6, 2007 and running through Tuesday, March 20, 2007, Limbo 41414 technology will host cell-phone driven text-messaging-based Limbo Auctions featuring multiple extravagant prizes. The Bid for Bling Limbo Auctions can also be played online at </" target=_blank>> .

“Bravo has enjoyed tremendous success with all of our interactive TV components, and this promotional partnership with Limbo 41414 offers a creative way promote the second season of ‘The Real Housewives of Orange County,’” said Lisa Hsia, Senior Vice President, New Media and Special Projects, Bravo.  “Our viewers are always looking for different ways to engage with Bravo shows, and this Limbo Auction captures the fun experience of ‘The Real Housewives’ perfectly.”

Bid for Bling Limbo Auction prizes will include the Ski Bunny Five-Star Ski Trip for two, a Celebrity Makeover by Ted Gibson, a Spa Trip for two, as well as a Shopping Spree plus a Personal Shopping Consultation from

“Viewers can tune in to ‘The Real Housewives of Orange County’ each week to get a special keyword and then play for luxury prizes to add style and fun to their own lives. In this way, the Bid for Bling Limbo Auction will extend the experience each week as Bravo’s viewers continue to interact with show through the Limbo Auction on their cell phones or online, long after the show has ended,” said Jonathon Linner, CEO of Limbo 41414.

The “Limbo Auction” is an innovative, cell phone-driven text messaging game that integrates the components of both a sweepstakes and an auction. A Limbo Auction is distinct from other sweepstakes in that it’s truly an interactive game where the winner makes the lowest bid that no other player makes, not the highest bid.  It encourages players to develop and employ bidding strategies and to stay highly engaged during each round as they receive comments and tips regarding their bids (e.g., “you’re the lowest unique bid,” “your bid is unique but not the lowest,” etc.).  Limbo Auction play is now available online as well at

Bravo’s “The Real Housewives of Orange County” follows five real-life women living in an  exclusive <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Southern California enclave, exposing the excitement, extravagance and everyday drama that exists in their glamorous lives. Currently in its second season, “The Real Housewives of Orange County” airs Tuesdays at 10:00 p.m. ET/PT on Bravo.  

Cell phone users in the United States can bid on the Bid for Bling Limbo Auctions at any time by sending a text message with the weekly keyword to 41414.  The weekly keyword will be revealed every Tuesday during “The Real Housewives of Orange County” on Bravo.

For more information and complete rules about the Bid for Bling Limbo Auctions visit <" target=_blank>>

About Limbo 41414
Limbo 41414 ( is defining a new category of mobile entertainment with its text-message based game play. The company brings consumers an engaging community-driven entertainment gaming experience while delivering exposure to leading brands and media companies through branded prizes. Headquartered in Burlingame, California, Limbo 41414 is a private corporation backed by two of the world’s top Venture Capital funds: Azure Capital Partners ( and Draper Fisher Jurvetson (

Limbo 41414’s patented text messaging service can be played through all major U.S. mobile operators including Alltel, Amp’d, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility and Virgin Mobile Canada.

About Bravo
Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 83 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process, and making influential and inventive original programming. Its critically acclaimed original programming includes the Emmy-nominated “Kathy Griffin: My Life on the D-List,” 12-time Emmy-nominated "Inside the Actors Studio," “The Real Housewives of Orange County,” “Top Chef,” "Celebrity Poker Showdown,” as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye," and the four-time Emmy-nominated hit competition series, “Project Runway.”

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit

Media Contacts
Stacy Geagan Wagner
Limbo 41414
T: 650-235-5980
[email protected]
<mailto:[email protected]>

Brenda Lowry
T: 818-840-3955
[email protected]


To Become Exclusive Women’s Lifestyle Print Partner of Mobile Entertainment’s Premier Limbo Auction Product

(Burlingame, Calif.) – January 31, 2007 – Mobile entertainment pioneer Limbo 41414 and leading women’s lifestyle publication REDBOOK are joining forces to launch a year-long mobile marketing initiative. The deal marks burgeoning Limbo 41414’s first-ever partnership with a <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S. magazine and makes REDBOOK the exclusive women’s lifestyle magazine provider of promotional mobile sweepstakes for Limbo 41414. Starting in March 2007, the REDBOOK program — RED-BID — will offer exciting prizes, from priceless experiential events and opportunities to special offerings from advertisers.

The RED-BID Limbo Auction is an engaging, cell phone-driven text messaging game that integrates the components of both a sweepstakes and an auction. A RED-BID Limbo Auction is distinct from any other experience in that it’s a truly interactive game where the winner is the person making the lowest bid that no other player makes, not the highest bid, during the designated timeframe.  It encourages players to develop and employ bidding strategies and to stay highly engaged during each round as they receive comments and tips regarding their bids (e.g., “you’re the lowest unique bid,” “your bid is unique but not the lowest,” etc.).

REDBOOK’s RED-BID program will receive tremendous awareness in the magazine. Beginning with the March issue – which hits stands February 20 – the marketing initiative will receive prominent monthly coverage on the promotional pages of the magazine. Furthermore, Limbo 41414’s web site – – will prominently spotlight the REDBOOK RED-BID program on a daily basis.

“REDBOOK is the premier women’s magazine. To be able to enter into this type of partnership is truly outstanding.  This further proves the appeal of our Limbo Auction product and the belief by marketers that we’re offering a unique way for them to get target audiences engaged with their brands through creative mobile entertainment applications,” said Jonathan Linner, CEO, Limbo 41414.  

“We are excited to be the first U.S. magazine to expose our readers and advertisers to such cutting-edge opportunities made possible by this new mobile entertainment technology,” said REDBOOK VP/Publisher Mary Morgan. “The RED-BID program gives us a fun, new way to engage our audience.”

Since launching in December 2005, Limbo 41414 has run more than 400 auctions, awarding more than $450,000 in prizes. Limbo 41414 winners have purchased luxury items including a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year’s supply of gasoline and a plasma TV for $54.24 and $8.85, respectively. Also, no one loses in a Limbo Auction: for each SMS bid placed, players receive Loot that can be redeemed for prizes in Limbo’s online store.

To start playing Limbo for free, send a text message with the word FUN to the number 41414.  Consumers can also play online and learn more about Limbo 41414 at <> .

About Limbo 41414:
Limbo 41414 ( <> ) is defining a new category of mobile entertainment with its text-message based game play.  41414 brings consumers an engaging community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes. In the Limbo Auction, consumers enter an auction where they bid on prizes via their mobile phones. The twist is that, unlike a traditional auction where the highest bidder wins, the person with the lowest unique bid <> wins. Plus, with a Limbo Auction, nobody loses; for each bid placed, players receive Loot that can be redeemed for prizes in the Limbo store <> .

Limbo 41414 is a private corporation backed by two of the world’s top Venture Capital funds: Azure Capital Partners ( and Draper Fisher Jurvetson ( <> ).  This venture also reunites the proven entrepreneurial team of Rob Lawson, Jonathon Linner and Juho-Pekka Virolainen. Limbo 41414 is headquartered in Burlingame, California.

REDBOOK is a women’s lifestyle magazine that brings Health, relationship, money, work, home and emotional advice, as well as news about women’s choices, opportunities, and achievements to nearly 10 million readers every month. REDBOOK is published by Hearst Magazines a unit of Hearst Corporation ( and one of the world’s largest publishers of monthly magazines, with a total of 19 U.S. titles and nearly 200 international editions. Hearst reaches more adults than any other publisher of monthly magazines (73.4 million according to MRI, fall 2006). The company also publishes 19 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.

Media Contacts:
Stacy Geagan Wagner
Limbo 41414
(650) 235-5980
[email protected]

Shara Glickman
(212) 649-2321
[email protected]
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The Hyperfactory Launches World’s First Next-Generation Mobile Media Network

Companies around the globe can tap into multi-touchpoint mobile media network generating over 1 billion impressions per month in mobile video-on-demand, mobile TV, in-game advertising, mobile search and mobile Web

– Jan. 29, 2007 – The Hyperfactory, a full-service mobile ideas and media company, today unveiled the first global, next-generation Mobile Media Network. With six years of experience creating and executing more than 1000 global mobile marketing campaigns across four continents, The Hyperfactory is uniquely positioned to take mobile advertising to the next level. The company will offer this platform globally for contextual media planning leveraging cross-media ad planning, buying, integration and execution across any mobile technology. As part of this launch, The Hyperfactory is also offering holistic, unified technology analytics and detailed reporting services for media buyers targeting the mobile channel.

Never before has there been a medium where the understanding of the media and its technical capabilities is more critical to the ability to develop creative and effective campaigns. In today’s burgeoning mobile advertising marketplace, brands and agencies have unique needs for creative, technical execution and media placement that best suit their marketing and advertising objectives. The Hyperfactory formed its global mobile media network to address these individual needs by integrating the most compelling consumer touchpoints available to mobile devices, leveraging the appeals of mobile TV and video-on-demand, mobile Web, in-game advertising, click-thru performance-based options and more to bring an array of choice mobile media channels to advertisers around the world.

“The Hyperfactory is launching the world’s first unified, multi-channel mobile media planning, buying, enabling and analytics experience,” said Derek Handley, CEO of The Hyperfactory. “We have the world’s largest mobile media footprint, attracting the most innovative brands and agencies generating mobile campaigns. It’s about moving forward, from WAP banner ad campaigns right through to search, video and beyond, offering value from generating ideas, campaign execution, detailed analytics and reporting across multiple mobile media touchpoints. It’s also about providing one source for a unified mobile media network backed by award-winning creativity and proven technology execution – it’s what we do everyday.”

Leading the creation and growth of the Mobile Media Network is The Hyperfactory’s Vice President of Mobile Media Worldwide, Gil Martinez. With deep expertise in mobile and online ad-serving and delivery, Gil brings tremendous mobile ideas and technology experience, having helped define the ad-model and pioneering mobile sales team efforts at ESPN Mobile Publishing.

“We have created a truly unique experience through our Mobile Media Network that will help make mobile part of the mainstream for advertisers,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Martinez. “We built this platform based on exploding industry demand and look forward to working closely with leading agencies and brands to create and execute highly unique, personalized campaigns leveraging mobile, the fastest growing medium the world has ever seen.”

About The Hyperfactory

The Hyperfactory is the most experienced full-service mobile ideas and media company responsible for the most award-winning innovative mobile campaigns seen anywhere in the world. Founded in 2000, The Hyperfactory creates, executes and analyzes long-term mobile strategies for brands and agencies, regardless of the technology. The Hyperfactory is trusted by a portfolio of notable brands that include Toyota, Motorola, Vodafone and Coke, all of whom rely on The Hyperfactory as an essential part of their mobile marketing strategies. Boasting the world’s most compelling and unified mobile media network, the company offers access to more than one billion multi-touchpoint impressions per month. The Hyperfactory has a US Headquarters in New York, International Headquarters in Auckland and sales and operations offices in Los Angeles, Shanghai and Hong Kong and India.

Jennifer Abelson
Abelson Group for The Hyperfactory
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Kikucall Announces the Latest Release of its Momix Platform

-- Mobile Marketing Platform Makes it Easier for Brands and Agencies to Reach Consumers Via Their Mobile Devices --

NEW YORK, January 31, 2007
–Kikucall, a leading mobile marketing agency, today announced the newest release of its Mobile Messaging Platform, Momix. This proprietary technology has been optimized to help Kikucall's clients seamlessly integrate mobile into the marketing mix.

The platform's latest release makes it easier for companies to develop mobile campaigns in a short turnaround time. This release also includes real-time client reporting for all campaigns to allow clients to adjust their marketing plans and keep abreast of key campaign metrics. Momix enables interactive campaigns that incorporate mobile into billboards, websites, WAP sites, and other technology-driven marketing initiatives.

"The newest release of Momix makes it even easier for brands and agencies to integrate mobile into the marketing mix," said Brian Hecht, CEO of Kikucall. "Momix has seamlessly integrated mobile tactics into a variety of client campaigns from interactive billboards in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Times Square to leading consumer websites. We look forward to enabling new, cutting-edge programs with our advanced Momix Platform."

Momix includes four service modules to reach consumers through a variety of mobile tactics:

Momix BLAST enables outbound text messaging from brands to consumers. Momix BLAST services include mobile applications such as targeted list blasts, mobile alerts, mobile coupons, and the delivery of mobile content via SMS.

Momix CLICK integrates mobile into online channels. Momix CLICK services include mobile applications such as one-way messaging from a website, online advertisement, or social networking profile. This module also includes mobile website (WAP) development.

Momix PLAY enables two-way text messaging between brands and consumers. Momix PLAY services include mobile applications such as text-to-win sweepstakes and contests, voting and polling, quizzes and trivia, and other two-way interactions.

Momix LIVE enables mobile solutions for interactive billboards, displays, and live events. Momix LIVE has been integrated with two digital billboards in New York's Times Square, and powers mobile applications such as text-to-screen, and event invitations.

About Kikucall:
Kikucall is a premiere mobile marketing agency that helps brands, agencies, and media companies create unique wireless programs. Kikucall offers innovative marketing strategies, hands-on campaign management and support, and cutting-edge technology. Kikucall programs are powered by Momix, the agency’s proprietary Mobile Messaging Platform. Kikucall is a member of the Mobile Marketing Association. To learn more, visit


Christian Cintron
[email protected]
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Mobile Advertising Marketplace AdMob Serves One Billion Ads in Six Months, and Learns Some Things Along the Way

<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />SAN MATEO, Calif. & MUNICH, Germany--(BUSINESS WIRE)--AdMob Inc., the world’s largest mobile advertising marketplace, announced that it has served one billion mobile web advertisements in the past six months. Founded in early 2006, AdMob has enriched the mobile landscape by enabling advertisers to reach their customers on the mobile web and by allowing publishers to monetize traffic on their mobile sites. Backed by real-time metrics and reporting, advertisers can reach out to users across a set of mobile content channels including news, entertainment, mobile communities and mobile portals.

“The encouraging data point for the mobile web is not just the number of ads being served, but the pace at which things are growing,” explained Omar Hamoui, Founder and CEO of AdMob. “In our first six months, we only served about thirty million ads, and over the next six months we served one-billion more.”

With traffic comes trend-spotting of mobile web usage

In early analysis of their significant mobile web page traffic, the company spotted some interesting and sometimes surprising data.

“The mobile advertising industry really needs more transparency,” continued Hamoui, “as well as accurate and actionable data. For the first time, we really feel that we have sufficient scale to develop some insight on the usage of the mobile web and we’re determined to invest more time sharing this knowledge to help spur the growth of the industry as a whole.”

Geographic breakdown

Although the company expected U.S. users to make up only a small portion of the mobile web, in actuality the U.S. was the network’s largest contributor of mobile web traffic. Surprisingly, South Africa was the second largest source of mobile web users across AdMob’s publisher base.

Across the AdMob network the top five countries in terms of traffic are:

US     20% (ninety million pageviews/month)
South Africa     15% (sixty-six million pageviews/month)
India     13% (fifty-seven million pageviews/month)
UK     12% (fifty three million pageviews/month)
Romania   5% (twenty-two million pageviews/month)

Content breakdown

The publishers in AdMob’s network have been categorized into five primary content channels. Of the five channels, “Communities” and “Downloads” far outweigh “Portals,” “News and Information,” and “Entertainment” in terms of traffic.

The traffic breakdown by channel is:

Communities     45%
Downloads     44%
Portals     8%
Entertainment     2%
News and Information     1%

Manufacturer breakdown

The company also found an interesting breakdown in the relative proportion of devices that access the mobile web. Nokia led the pack with a commanding 41% share of devices accessing mobile sites on the AdMob network.

The top five manufacturers across the AdMob network are:

Nokia     41%
Motorola     14%
Sony-Ericsson     13%
Samsung     12%
LG     3%

With a slew of new product announcements and features in the pipeline, AdMob believes that its first billion ads are just the beginning for mobile advertising. In a recent report, research firm eMarketer stated that marketing through mobile phones is poised to become an important medium for advertisers, with predictions that brands will be spending nearly $5 billion on mobile advertising in 2011, up from $421 million in 2006.

About AdMob

AdMob is the world’s largest mobile advertising marketplace. Founded in 2006, AdMob gives both advertisers and web publishers the ability to personalize advertising to millions of mobile customers throughout 150 countries, geo-targeted by region, language, carrier, phone brand, phone model, OS, and more.

To learn more about AdMob, visit
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Joint Venture for Asian-Themed Portal In Off-Deck North American Market Formed; Mobile Messaging
Assets of Mobliss, Inc. Acquired

lRVINE, CA – Digital entertainment company
New Motion, Inc. has entered into two agreements with two affiliate companies of Japan-headquartered Index Holdings (JASDAQ: 4835), one of the word’s largest interactive media corporations, it was jointly announced today. Under the terms of the agreements, New Motion, Inc. has formed a joint venture to create an Asian-themed off-deck mobile entertainment portal in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />North America with Index Visual & Games, Ltd. (IVG).  Additionally, New Motion has acquired the mobile messaging assets of Mobliss, Inc.

The joint venture agreement with I
VG creates an Asian-themed mobile entertainment portal, the first major endeavor of its kind in the North American off-deck arena.  This new direct-to-consumer service provides a unique opportunity for New Motion, Inc. to tap into a new market with Asian-themed content, delivering some of the most sophisticated mobile products in the world.  The new company is a U.S.-based corporation registered under the name The Mobile Entertainment Channel Corporation, and will operate under a consumer brand name to be announced at a later date.  

The acquisition of the mobile
messaging assets of Mobliss provides New Motion with a proven and scalable interactive messaging platform.   This expanded capability will provide New Motion with the ability to offer a broader range of interactive mobile services to media and entertainment companies.

Commenting on the deal, Burton Katz, chief executive officer of New Motion, Inc. said, “New Motion, Inc. is growing into a diversified, broad-based digital entertainment organization.  These two deals allow us to significantly expand our service offerings and partner with a leading global player in the interactive games and mobile space.  Our new scalable interactive messaging capabilities will be invaluable as well in helping us tap into a major new market with outstanding Asian mobile content.”

Shigeki Takeuchi, chief executive officer of IVG, said, “New Motion, Inc. is at the forefront in effectively marketing and distributing direct to consumers via the Internet and other media venues.  This capability, coupled with their newly expanded
messaging assets, will position them well to bring the best in Asian mobile content to the North American market.”

Mobliss, Inc., Index Visual & Games, Ltd. & Index Holdings
Mobliss, Inc., an Index Group company, has become one of the most trusted names in mobile games and entertainment.  The company offers a full spectrum of proprietary applications, delivery systems, and platforms for brand owners to capitalize on the rapidly growing capabilities of wireless devices.  Over the last five years, Mobliss has been recognized both for introducing some of the world’s biggest brands to the wireless gaming space, including Family Feud™, The Price is Right™ and The New York Times Crossword™.   Index Visual & Games, Ltd. (IVG) is focused on the U.S. mobile content industry, and is an intermediate holding company of Index Group.  Globally, Index Group is one of the largest Internet, mobile technology and digital media holding companies worldwide.  Additional company information may be found at and

About New Motion, Inc.
New Motion, Inc. is a digital entertainment company providing a broad range of digital and mobile products and services to consumers.  New Motion, Inc. combines the power of the Internet, the latest in mobile technology, and traditional marketing / advertising methodologies in their three divisions: MobileSidewalk™, one of the largest U.S. based mobile entertainment companies, RingtoneChannel, a mobile storefront provider, and Bid4Prizes, a low-bid mobile auction game.  Headed by a seasoned team of Internet, new media, entertainment and technology professionals, New Motion, Inc. was founded in 2005 and is headquartered in Irvine, California with a branch office in Los Angeles.  Wired Magazine recently declared New Motion’s mobile content capabilities a “rival to those of their mainstream-media counterparts,” and Wireless Business Forecast named New Motion “a company to watch.”  For more information, please visit,, and


Tony Byus for Index Holdings
[email protected]

[email protected]

Karen Strickholm for New Motion, Inc.
[email protected]

AdMob’s Executive Talent Scales With the Hiring of Yahoo Mobile Asia's Former General Manager, Niren Hiro

Seasoned media and Internet executive will join on as VP of Business Development and drive company’s global carrier, brand and media partnerships across the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Americas, Europe, and Asia.

SAN MATEO – (January 23rd, 2007) – AdMob, the world’s largest mobile advertising marketplace, announced this week that Niren Hiro has come aboard as Vice President of Business Development, rounding out an impressive recruiting spree that drew executives from YouTube, SONY, ABC, Vodafone, Diageo and Coca-Cola.

"AdMob is the first global mobile advertising marketplace that matches millions of mobile Internet users from across 150 countries with relevant advertising," said Hiro, "so everybody wins... publishers, advertisers, and consumers. I had to be a part of this pioneering effort, and am thrilled to join this winning, ambitious team."

As Vice President of Business Development, Hiro will take responsibility for positioning AdMob with global carriers and forging media partnerships across American, European, and Asian markets.  Prior to AdMob, Hiro worked internationally with top Internet, mobile and media companies, leading the investment and operating strategy for Yahoo Mobile Asia's business unit as well as overseeing the integration of Yahoo Japan and Vodafone KK (Softbank Mobile).  With over seventeen years of experience, he also enjoyed profitable stints with CBS Sportsline, MTV Networks, Plus Channel, and BPL Mobile (a France Telecom JV).  Hiro launched his first company, a successful processed foods venture, in his native Japan at the age of 21.  

Omar Hamoui, AdMob founder and CEO, stated,  “We view Niren as a critical element to our growth strategies in mobile advertising.  His proven track record and seventeen years of earned relationships with carriers, brands, media companies allow AdMob to broaden its scope and scale.”

Hiro joins AdMob not long after former YouTube Vice President of Sales Tony Nethercutt hired on in December 2006.  In a recent interview Nethercutt described AdMob as “the next wave of advertising.”

About AdMob

AdMob is the world’s largest mobile advertising marketplace. Founded in 2006, AdMob gives both advertisers and web publishers the ability to personalize advertising to millions of mobile customers throughout 150 countries, geo-targeted by region, language, carrier, phone brand, phone model, OS, and more.  

To learn more about AdMob, visit

Contact:  AdMob: Vijay S. Chattha, 415-305-6041, [email protected]  
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