Crisp Wireless Enables Companies to Generate Revenue Via Mobile Advertising | Mobile Marketing Association
March 22, 2007



Crisp Wireless Enables Companies to Generate Revenue Via Mobile Advertising

New York - March 22, 2007 Crisp Wireless, a mobile technology solutions and services company, offers various technical integrations and packaged tools to help mobile websites generate revenue advertising. Crisp Wireless powers mobile websites for major media brands, print and web publishers including USA Today, Hachette Filipacchi, Internet Broadcasting Systems and Bravo, all who either currently sell or plan to sell advertising on their mobile web sites. Crisp has also developed mobile websites for advertisers, including American Express, Burger King and Unilever's 'I Can't Believe it's Not Butter!' brand.

To further support mobile publishers' advertising efforts, Crisp Wireless has released the beta version of its mLogic MicroSite Builder™ tool, which enables publishers to create, preview and publish mobile microsites for advertisers. The Weather Channel Interactive is the first customer to use the MicroSite Builder, which helps generate incremental revenue via mobile advertising.

"We're helping brands develop a compelling mobile presence and also drive traffic to their promotional sites through advertising on our mobile web site," said Louis Gump, vice president, mobile The Weather Channel Interactive. "The MicroSite Builder tool improves our ability to consult with advertisers and then quickly create a mobile web destination for them."

"In order to drive advertising revenue, mobile websites need to be able to sell robust microsites for brands," said Boris Fridman, CEO of Crisp Wireless. "Based on requests from The Weather Channel and other leading publishers, we built this tool to help companies easily create small-scale mobile sites for their advertisers without requiring any professional services or development resources."

While mLogic MicroSite Builder™ is currently in beta release, Crisp Wireless expects to release the full version in late second quarter.

The Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB), are two of the most active organizations in helping to drive wide adoption of mobile advertising. Crisp Wireless is actively involved with both organizations, participating in committee groups dedicated to establishing standards, guidelines and metrics around Mobile Web Advertising. Many industry experts predict exponential growth in mobile advertising dollars over the next five years, including IDC, which estimates that mobile advertising will expand from $160 million in the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />US in 2006 to $4.2 billion in 2011.

In addition to offering its own solutions, Crisp Wireless is working to secure seamless integrations with many third-party technology platforms, offering publishers choice and flexibility. Crisp's customers can select either mobile-centric technology platforms, such as Third Screen Media, or they can leverage their existing relationships with internet ad servers such as 24/7 Real Media's Open Adstream and Doubleclick DART.

About Crisp Wireless

Crisp Wireless offers technology solutions and services for consumer facing companies that want to extend their brand onto mobile devices. Crisp Wireless' core product, the mLogic™ platform enables companies to efficiently deploy mobile web sites that offer rich media features including audio and video, commerce solutions to sell ringtones, wallpapers and subscriptions, text messaging, and integrated data feeds for content management. Leveraging mLogic's extensive device database, sites are optimized based on unique handsets and carrier capabilities offering consumers the ultimate browsing experience. Crisp Wireless customers are major media companies and publishers including USA Today, Tribune Interactive, NBC Universal, Bravo Cable Network, Hachette Filipacchi and Paramount Pictures.

For more information, please contact [email protected] or visit www.crispwireless.com.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />