Ericsson IPX first with live Payforit services in the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />UK

The Ericsson (NASDAQ: ERIC) IPX WAP billing solution is the first mobile payment system to host a live payment service complying with the Payforit scheme on the T-Mobile network in the UK.

Ericsson is further securing a leading position in the growing multimedia, content and payment solutions sector by conforming to the Payforit mobile payment scheme. Through Ericsson IPX content providers can now be connected to more than 650 million subscribers worldwide who can buy mobile content.

Payforit is a mobile payment scheme being promoted to provide a safe and trustworthy environment for consumers buying mobile content. It is being applied to purchases made through off-portal WAP session mobile payment mechanisms.

Gavin Dent, Group Manager – Commercial Partners at T-Mobile UK, says: “We are excited at the huge opportunity Payforit represents in the mobile payments space. T-Mobile has now accredited several Payforit service providers including Ericsson IPX, who were the first on the T-Mobile network to launch a live Payforit service (wap.logogo.com).”

Peter Garside, Regional Manager, Ericsson IPX, says, “We are proud to have established an excellent early position with Payforit. Ericsson has launched WAP Billing services in 12 countries and with this experience has been able to quickly meet UK operator requirements. Ericsson IPX has now been through the accreditation processes of all UK mobile operators and is operating live services on three networks.”

With cross-operator support, the “Trusted Mobile Payment Framework” underpinning Payforit governs how merchants, accredited payment intermediaries and operators co-operate to make mobile payments a secure and seamless process.

Further to developing trust in mobile payment, Payforit aims at creating transparency and ease of use for consumers. A set of “screen style” rules govern how payment pages look and function, simplifying and securing how users purchase content via a standardized interface presented on their mobile phones.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

Read more at http://www.ericsson.com

FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Media Relations
David Curl
Phone: 01483305677
E-mail: [email protected]

About Ericsson IPX
Ericsson IPX is a non-branded, white-label service that comprises mobile billing and connectivity via SMS, MMS, web and WAP. The premium service, IPX Payment, is available to more than 650 million mobile subscribers in 21 countries, and new markets are being added continuously. With the non-premium service, IPX Messaging, content providers can deliver to and receive SMS messages from mobile subscribers worldwide. Read more at: http//:www.ericsson.com/solutions/ipx/

About Payforit
The Payforit scheme is governed by ‘The Trusted Mobile Payment Framework’ rules which outline how merchants, accredited payment intermediaries and operators co-operate. With Payforit, all payment pages are hosted by Accredited Payment Intermediaries (aggregators); not the merchant hence the payment mechanism and the merchant are separated. The payment intermediary is responsible for auditing all transactions therefore creating a secure, reliable payment mechanism, where consumers purchasing mobile content can feel reassured.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />