Verizon Wireless and Limbo 41414 Introduce Original Series The Limbo Show on V CAST
Wednesday March 21, 8:29 am ET

BASKING RIDGE, N.J. and BURLINGAME, Calif., March 21 /PRNewswire/ -- Verizon Wireless, operator of the nation's most reliable wireless network, and mobile entertainment pioneer Limbo 41414, announced today an exclusive agreement to launch the first-ever original game show developed specifically for its mobile platform entitled The Limbo Show. Exclusively for Verizon Wireless V CAST customers, The Limbo Show pairs wacky pop culture and current events with an outrageous series of 'Limbo Auctions' in which players win amazing and sometimes quirky prizes for ridiculously low prices every day, such as a new flat screen television or a trip to <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Dublin. Part game show, part text messaging game, The Limbo Show debuts today on V CAST from Verizon Wireless with a 50-inch big screen high-definition television worth $2,299. Previous Limbo Auction winners have won similar televisions for as low as $8.85.

The Limbo Show gives Mobile Web 2.0(SM) customers the ability to view auctions, previous winners and bid on auction items. From close encounters of the celebrity kind, fantasy vacations and luxury cars to hot home electronics, cool new handsets and Starbucks gift cards, comedic improv host Tina-Louise Eckert invites The Limbo Show viewers to bid on daily prizes via an engaging, interactive text-messaging game. In addition to the daily show, Tina-Louise guides viewers through "How to Limbo," and "Tips & Tricks." She also hosts a monthly feature inviting viewers to text her which prizes they want to see up for grabs on the show. The program was created and is produced by a powerhouse team led by former Endemol USA executives Elizabeth Sherman and three-time Emmy® Award winner, Janelle Fiorito.

"The mobile phone is no longer the entertainment platform of the future - it's the entertainment platform of today. The show is a natural extension of our relationship with Verizon Wireless and we're excited to partner with them to engage a new generation of consumers on V CAST," said Jonathan Linner, chief executive officer, Limbo 41414.

In addition to enjoying daily, original mobile content and the opportunity to win amazing prizes via TXT Messaging, V CAST customers will be able to acquire Limbo Loot for each bid placed. The Loot, Limbo 41414's loyalty currency, can be redeemed for prizes - such as exclusive Verizon Wireless Ring Tones - in the Limbo Rewards store at www.41414.com. To start playing Limbo, Verizon Wireless customers can send a TXT Message with the word V CAST to the number 41414. Standard TXT Messaging rates apply.

Since launching in January 2006, Limbo 41414 has created a huge buzz in the mobile entertainment world with its red-hot, premiere "upside down" Limbo Auction. In the Limbo Auction, consumers enter a game where they bid on prizes via their mobile phones or online. The twist is that, unlike a traditional auction where the highest bidder wins, the person with the lowest unique bid wins. Limbo 41414 has run more than 500 auctions, awarding more than $450,000 in prizes for bids totaling less than $2,000, including a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year's supply of gasoline for $54.24.

Customers with select V CAST-enabled phones can check out V CAST from their phones for just $3.00 for a 24-hour use subscription or by signing up for the $15.00 V CAST VPak monthly subscription. The Limbo V CAST Video channel is located within the Showcase category on V CAST. Customers get unlimited basic video, including the Limbo V CAST Video channel, but application download fees apply for 3D games and premium video. There are no airtime charges to download, stream or watch V CAST content.

For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.

About Verizon Wireless

Verizon Wireless operates the nation's most reliable wireless voice and data network, serving more than 59 million customers. The largest US wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 65,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ - News) and Vodafone (NYSE and LSE: VOD - News News). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About Limbo 41414

Limbo 41414 (www.41414.com) is defining a new category of mobile entertainment with its patent pending text-message based game play. Limbo 41414 brings consumers an engaging community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes.

Limbo 41414 is a private corporation backed by two of the world's top Venture Capital funds: Azure Capital Partners (www.azurecap.com) and Draper Fisher Jurvetson (www.dfj.com). This venture also reunites the proven entrepreneurial team of Rob Lawson, Jonathon Linner and Juho-Pekka Virolainen. Limbo 41414 is headquartered in Burlingame, California.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

REAL HIP HOP SET TO LAUNCH SUBSCRIPTION SERVICE IN ATLANTA WITH CONTENT, M-COUPONS AND M-TICKETS

Burbank, Feb. 26, 2007 - Real Hip Hop (RHH) (www.realhiphop.com), a VeriSign backed joint venture and pioneer of the largest digital distribution network for urban content owners, and bCODE, a mobile technology provider, today announced a joint partnership to launch M-Coupon and M-Ticket services with a dozen retail venues in Atlanta. The urban lifestyle partners will include fast-food restaurants, retail venues, club venues and movie theaters.

Branded as the "Real VIP" service, consumers can scan coupons and tickets directly from the screen of their mobile phones or PDA. Real Hip Hop monthly subscribers get discounts, VIP access to venues, exclusive digital content and the ability to purchase and receive instant movie tickets to their mobile phones. The service works with more than 99 percent of mobile devices in the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S. market.

"Real Hip Hop's  business development and lifestyle product innovation skill set combined with bCODE's technology innovations made it possible to launch this world-pioneering mobile service in North America and the Urban community," said John Huffman, CEO of Real Hip Hop.  "We choose bCODE's technology because it was not restrictive to just high-end devices, but rather has the ability to stream video and music content to retail screens and mobile phones in real-time. Our motto is to continually improve the quality of life of our monthly subscribers. Therefore, this is perfect for our target audience."

Last month, Jupiter Research released a report stating that 24 percent of mobile phone owners in the U.S. are interested in receiving special offers and coupons on their mobile phones. Another report, authored by Juniper Research, predicts that the global mobile ticketing market will reach revenues of $38 Billion by 2009.

Upon scanning of the M-Coupon or M-Ticket, the user will now be identified by the system and be granted access to a number of different services using the web-enabled touchscreen. These include: viewing movie trailers, listening to music tracks, playing games, select personalized offers and have the option to download that digital content to his/her mobile phone or smart device.

For the M-Ticket service, the user will be able to purchase a movie ticket in as few as two short text messages, stating movie name and session time.  The ticket is then delivered in real-time to the mobile phone as a plain text message, ready for automated scanning and Real VIP access.

On the enterprise end, the Real VIP service provides its Advertising Partners an unprecedented level of real-time, physical world ad-targeting capabilities. For example, a soft drink ad can be personalized and targeted to a screen within seconds of the soft drink purchase at a fast food outlet or cinema candy bar.

For its Content Partners, it is a new channel to distribute relevant digital content within various retail environments. For example, distributing ringtones and MP3s for tracks playing at a club, or movie wallpaper at the theater.

For the Retail Venues, it is a new way to create a new mobile-enabled retail experience, generate customer loyalty through digital rewards and additional revenue through digital content up-sale.

Following a number of mobile barcode pilots in the U.S. that are limited by operator and by device, Real Hip Hop and bCODE are heading toward a fresh new direction with this New Media service using an all-compatible scanning system combined with a multimedia distribution platform.

"Text message marketing campaigns have so far been restricted to the text message itself. As an analogy, that's like an email marketing campaign without a website to click-through to. Our multimedia platform provides that 'website' for the text message to 'click' too. For the retailer and brand, it's about interacting with their customers to stay relevant, not just communicating with them. Huffman and his team have developed a uniquely entrenched subscription service for the Urban community. We are glad they have chosen us to be one of their key technology partners," said Michael Mak, CEO of bCODE.

You can see a demonstration of the bCODE product and Real VIP service at the CTIA Wireless conference in Orlando, Florida on March 27-29th, 2007.

About Real Hip Hop
Real Hip Hop, LLC, a subsidiary of Real Content Group, was established in 2005. The Los Angeles based digital solutions business is a joint venture between the Company's management team and VeriSign Incorporated. Real Hip Hop has amassed the largest digital distribution network available for urban content owners and creators. Cellular distribution partners include Cingular Wireless, Verizon Wireless, T-mobile, Sprint/Nextel, Boost Mobile, tier 2, rural and international carriers. The Company's direct to consumer distribution channels include RealHipHop.com, The Mob, Real Tone Jukebox, Ringtone.com, Zingy and Playphone. Real Hip Hop's online distribution partners include iTunes, Yahoo Music, AOL Music, MSN, Napster, Rhapsody and over 200 digital download and video sites. Real Hip Hop is currently pre-loading content on over 5 million Motorola handsets. In addition to reaching over 500 million consumers via its digital distribution network, Real Hip Hop also provides the most complete online and mobile content marketing and business development solutions to content owners, creators, carriers, aggregators, marketers, advertisers and technology companies.

www.realhiphop.com

About bCODE
bCODE is a mobile ticketing and coupon technology provider. The bCODE mobile ticket delivery and redemption platform provides the world's most compatible solution for mobile ticketing. Unlike 1D/2D barcode and RFID-based mobile ticketing technologies that require a phone specific chipset or graphics, the bCODE's internationally patented solution is based on standard SMS text messaging and is supported by 99% of all mobile phones in the market including, PDAs, RIM Blackberry, Palm Treo and other devices like the Apple iPOD. bCODE's customers include Telstra, Australia Post, Jetstar Airways, Village Roadshow Cinemas, Greater Union Cinemas and a number of bars, clubs, restaurants and convention center venues in Australia.  bCODE has offices in Los Angeles and Sydney. www.bcode.com <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

CRE8 Strengthens South American Presence with the Acquisition of Multiecast

March 6, 2007 (Christchurch, New Zealand) – CRE8 (NZAX: PLS) announced today the acquisition of Multiecast Limitada, a leading provider of interactive content services for mobile phone operators and media companies in South America.

Through its operations in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Santiago Chile, Multiecast provides content services to Movistar Chile, Entel PCS and Claro Chile and delivers interactive TV services to the three largest media companies in Chile. The Company has also enabled some of the most innovative mobile marketing campaigns for brands such as Kodak,        Gillette, Nestlé, Duracell and banking applications for the largest financial institutions in the region.

By combining key assets and capabilities, the two companies aim to create the largest footprint for content services throughout Latin America. Through the Multiecast acquisition, CRE8 extends its content service offering to mobile operators in Chile, Peru and Colombia, and has existing content agreements and strategic relationships in El Salvador, Guatemala, Honduras, Nicaragua, Panama, Boliva and Mexico.

CRE8 will base its South American operations in Santiago, Chile and soon enter into Brazil and Argentina while continuing to expand throughout Central America from Mexico City.

“We have achieved another milestone for CRE8, as we not only extend our geographic footprint, but also enhance our local content service offering by closely working with mobile operators and leading content providers in the region,” said Christopher Tiensch, Chief Executive Officer of CRE8. “Mulitecast has a committed, dynamic and entrepreneurial team with a proven track record in the telecommunications, media and technology sector.”

Under the terms of the agreement, Multiecast will operate as a wholly owned subsidiary of CRE8, with CRE8 acquiring all of the equity in return for the following consideration:

<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

·          Initial cash consideration of US$500,000 and US$200,000 in working capital to accelerate growth throughout the region;

·          Conditional cash consideration of up to US$2 million over two years if Multiecast achieves a 50% yearly revenue growth, EBIT of 25%, and key management remains with the company during the period.

Nicolas Barrera Rios, CRE8’s General Manager in Latin America commented on the acquisition: “The two companies are an ideal match, and we are excited about the technology, talent and customer relationships that this acquisition will bring to CRE8.”

“By joining forces with CRE8, the combined company will be in a stronger position to roll-out a portfolio of services throughout Latin America and capitalise on a number a strategic business opportunities,” said Cristian Olea, Chief Executive Officer of Multiecast.

###

About CRE8
CRE8 (NZAX: PLS) is a leading provider of content, connectivity and network services for mobile operators, brands and media companies worldwide. CRE8 is a subsidiary company of Plus SMS Holdings Limited. For more information visit: www.cre-eight.com

For media enquiries, contact: Christopher Tiensch. Tel: +44 1481 735 555.

Omnicom’s Mobile Agency ipsh! Selects Mobile Complete to Bring DeviceAnywhere Testing to Branded Mobile Games and Video

(San Francisco, CA) - ipsh!, the award-winning, full-service mobile marketing and advertising agency, has selected Mobile Complete, the leading provider of solutions and services aimed at improving the mobile experience to streamline their clients' mobile application delivery systems.

"When our clients have a new branded mobile game or video as part of an integrated advertising campaign, they can't afford to sit on it for a lengthy, drawn-out testing cycle," said Mike Jelley CTO and Co-Founder of ipsh!. "They expect a quick time to market and the ability to test their products on a large cross section of handsets on all of the major <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />US carriers. Mobile Complete allows us to do that, easily and efficiently."

Mobile Complete was recently awarded Mobile Monday's Global Peer Award for “Community Favorite” at the 3GSM World Congress in Barcelona for their outstanding innovation in mobility from a crowded field of twenty-one finalists from around the world. DeviceAnywhere, Mobile Complete’s flagship service, provides developers and commercial users real-time interaction with real devices connected to live networks worldwide.  

"Testing a new application should never be the toughest part of mobile marketing campaign," said Mobile Complete CEO Faraz Syed. "We're proud to help ipsh! expand the reach of their clients' branded mobile content with our own creative mobile advertising services."

DeviceAnywhere allows users to create, run and monitor multiple scripts concurrently, on virtually every mobile handset available to the public - all from a single application. "Our users see their products performing exactly as the consumer will experience them and that’s a huge advantage when dealing with content as intricate as mobile games and video," continued Syed, "problems can be easily and quickly fixed before they go into the public domain."

Jelley agrees.  "Those are assets you absolutely have to get right the first time, on time.  That's what makes this such an invaluable service to our clients."

About ipsh!
ipsh! is the award-winning, full service, global mobile marketing agency. With hundreds of campaigns executed since the company’s inception in June 2001, ipsh! provides strategy, creative, execution and analytics across an array of mobile technologies including 1-way and 2-way SMS, alerts, promotions, ringtones, logos, pictures, wallpaper, screensavers, java games, real-time voting/polling, chat, interactive TV, text to screen, IVR (interactive voice response), premium SMS, MMS, mobile video, bluecasting, location-based services, and mobile media planning & buying. ipsh! is part of The Marketing Arm network and a wholly owned subsidiary of Omnicom Group Inc. and has offices in San Francisco, New York and London.

Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About Mobile Complete
Mobile Complete is the leading provider of solutions and services aimed at improving the mobile experience. Mobile Complete’s products fuel the mobile content industry by enabling content developers and aggregators, service providers, handset manufacturers, and testing labs to validate actual end-to-end user performance. Its unique Direct-to-Device™ technology provides access to real devices in live global networks, from anywhere. Our complete product portfolio includes solutions for:

Enterprises: DeviceAnywhere™, LiveTest™, LiveMonitor™
Developers: DeviceAnywhere, Test and Monitor
Partners: Virtual Developer Labs
For a free demo of our products and services, call or email us at
1-888-675-8612 or mcsales@mobilecomplete.com<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

NEW MOTION, INC.  PARENT MPLC, INC. CLOSES ON $10,000,000 PRIVATE PLACEMENT

Latest Investment Brings Total To $20,000,000; Reverse Stock Split In Works

IRVINE, CA -- MPLC, Inc. (“MPLC”) (OTCBB: MPNC), the publicly traded parent company of digital entertainment company New Motion, Inc., announced today that it has closed a private placement, raising gross proceeds of $10,000,000.  This investment enables the two year old company to continue to grow organically and participate in the rapidly consolidating mobile entertainment marketplace.

In the placement, MPLC sold approximately 8,334 shares of its Series D Preferred Stock which are convertible into an aggregate of approximately 500,040,000 shares of its Common Stock.  This results in an effective price per share of Common Stock of approximately $.02. 

MPLC’s board has also authorized a 300 for 1 reverse stock split to go into effect in the next 30 to 60 days.  Following the completion of the 300 for 1 reverse stock-split, MPLC estimates that it will have approximately 11,680,488 shares of Common Stock outstanding.  Calculations are that shares of Series D Preferred Stock sold in the offering will automatically convert into approximately 1,666,800 shares of MPLC Common Stock, resulting in an effective price per share of Common Stock of approximately $6.00 on a post reverse stock-split basis.  Shares of Series A, Series B and Series C Preferred Stock will automatically convert into a total of approximately 9,763,688 shares of MPLC Common Stock.  The currently outstanding shares of MPLC Common Stock will be reduced from 75,000,000 shares to approximately 250,000 shares.  For a more complete discussion of the currently planed reverse-split and the capital structure of MPLC, please refer to MPLC’s public filings and specifically the Form 8-K dated February 12, 2007.  

"We are excited about the completion of the Series D private placement.  This completes a series of transactions whereby we have acquired and financed New Motion, Inc., a consumer digital entertainment company that is now well positioned to take advantage of projected growth in the mobile entertainment market,” said Burton Katz, chief executive officer of MPLC and New Motion, Inc.   “The $20 million in gross proceeds we recently raised in the combined Series A, B and D offerings, along with the assets recently acquired from Mobliss, provide us with the capital, platform and technology necessary to execute our strategy and leverage the growing trend of consumers who use their mobile devices to interact with media services on the Internet.”

Sanders Morris Harris, Inc. acted as advisor to New Motion, Inc. on the $10,000,000 private placement.  Please contact Dean Oakey at 213-253-2282 for more information.

About MPLC, Inc. and New Motion, Inc.
MPLC, Inc. operates through its wholly owned subsidiary, New Motion, Inc.  New Motion is a digital entertainment company providing a broad range of digital and mobile products and services to consumers.  New Motion combines the power of the Internet, the latest in mobile technology, and traditional marketing / advertising methodologies in their brands: MobileSidewalk™, one of the largest <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S. based mobile entertainment companies, RingtoneChannel, a mobile storefront provider, Bid4Prizes, a low-bid mobile auction game, and GatorArcade, an online and mobile game site.  Headed by a seasoned team of Internet, new media, entertainment and technology professionals, New Motion was founded in 2005 and is headquartered in Irvine, California with a branch office in Los Angeles.  Wired Magazine recently declared New Motion’s mobile content capabilities a “rival to those of their mainstream-media counterparts,” Wireless Business Forecast named New Motion “a company to watch,” and RCR Wireless News noted that New Motion is “gaining traction in the direct-to-consumer ring.”  For more information, please visit www.newmotioninc.com.

Safe Harbor
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, about MPLC and New Motion. Forward-looking statements are statements that are not historical facts. Such forward-looking statements, based upon the current beliefs and expectations of MPLC's management, are subject to risks and uncertainties, which could cause actual results to differ from the forward looking statements. The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: changing interpretations of generally accepted accounting principles; continued compliance with government regulations; legislation or regulatory environments, requirements or changes adversely affecting the businesses in which New Motion engaged; demand for the products and services that New Motion provides, general economic conditions; geopolitical events and regulatory changes, as well as other relevant risks detailed in MPLC's filings with the Securities and Exchange Commission. The information set forth herein should be read in light of such risks. MPLC assumes no obligation to update the information contained in this press release.

# # #

CONTACT:       
Dean Oakey -- Financial Inquiries
213-253-2282
Karen Strickholm – Press Inquiries
505-988-4401
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Ericsson IPX first with live Payforit services in the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />UK

The Ericsson (NASDAQ: ERIC) IPX WAP billing solution is the first mobile payment system to host a live payment service complying with the Payforit scheme on the T-Mobile network in the UK.

Ericsson is further securing a leading position in the growing multimedia, content and payment solutions sector by conforming to the Payforit mobile payment scheme. Through Ericsson IPX content providers can now be connected to more than 650 million subscribers worldwide who can buy mobile content.

Payforit is a mobile payment scheme being promoted to provide a safe and trustworthy environment for consumers buying mobile content. It is being applied to purchases made through off-portal WAP session mobile payment mechanisms.

Gavin Dent, Group Manager – Commercial Partners at T-Mobile UK, says: “We are excited at the huge opportunity Payforit represents in the mobile payments space. T-Mobile has now accredited several Payforit service providers including Ericsson IPX, who were the first on the T-Mobile network to launch a live Payforit service (wap.logogo.com).”

Peter Garside, Regional Manager, Ericsson IPX, says, “We are proud to have established an excellent early position with Payforit. Ericsson has launched WAP Billing services in 12 countries and with this experience has been able to quickly meet UK operator requirements. Ericsson IPX has now been through the accreditation processes of all UK mobile operators and is operating live services on three networks.”

With cross-operator support, the “Trusted Mobile Payment Framework” underpinning Payforit governs how merchants, accredited payment intermediaries and operators co-operate to make mobile payments a secure and seamless process.

Further to developing trust in mobile payment, Payforit aims at creating transparency and ease of use for consumers. A set of “screen style” rules govern how payment pages look and function, simplifying and securing how users purchase content via a standardized interface presented on their mobile phones.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

Read more at http://www.ericsson.com

FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Media Relations
David Curl
Phone: 01483305677
E-mail: [email protected]

About Ericsson IPX
Ericsson IPX is a non-branded, white-label service that comprises mobile billing and connectivity via SMS, MMS, web and WAP. The premium service, IPX Payment, is available to more than 650 million mobile subscribers in 21 countries, and new markets are being added continuously. With the non-premium service, IPX Messaging, content providers can deliver to and receive SMS messages from mobile subscribers worldwide. Read more at: http//:www.ericsson.com/solutions/ipx/

About Payforit
The Payforit scheme is governed by ‘The Trusted Mobile Payment Framework’ rules which outline how merchants, accredited payment intermediaries and operators co-operate. With Payforit, all payment pages are hosted by Accredited Payment Intermediaries (aggregators); not the merchant hence the payment mechanism and the merchant are separated. The payment intermediary is responsible for auditing all transactions therefore creating a secure, reliable payment mechanism, where consumers purchasing mobile content can feel reassured.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

BOOST MOBILE, WEST COAST CUSTOMS & AirG DEMONSTRATE POWER OF MOBILE MARKETING

Mobile Platform Most Effective Way to Reach Customers

February 27, 2007, IRVINE, Calif. and VANCOUVER, British Columbia – Boost Mobile®, a lifestyle-based telecommunications brand that develops and distributes wireless communications products for the youth market, and AirG, a global leader in powering mobile communities and wireless social networking, announced today the results of one of the largest mobile marketing campaigns in the United States.  The Get Hookt Up With a New Ride campaign combined the resources of Boost Mobile, AirG and West Coast Customs – the Kingz of Customs – to offer Boost Mobile customers across the country the opportunity to win a new, fully customized Dodge Charger.  The winner of the contest is James Fauntleroy of <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Burlington, New Jersey, one of ten children and who also works at a local gas station.

Between October 15, 2006 and January 15, 2007, more than 1.5 million entries were received for the Get Hookt Up With A New Ride campaign via multiple online and offline channels including the mobile phone through Boost Hookt – the popular mobile community on Boost Mobile, retail mail-in, a national radio text to join campaign, an online signup promoted through MySpace viral referrals, and online signups through the West Coast Customs and Boost Mobile websites.  Throughout the campaign period, more than 98 percent of the 1.5+ million entries were received through mobile phones via the Boost Hookt mobile community, demonstrating that the mobile phone is rapidly becoming the fastest and easiest way for advertisers to interact with consumers. 

“Boost Hookt demonstrates Boost Mobile’s commitment to providing its customers with new and innovative ways to communicate and stay in touch with their friends,” said Boost Mobile Director of Value Added Services Craig Thole.  “Based on the phenomenal results revealed today, we believe that Boost Hookt can also act as an important business platform for advertisers and media companies to engage and interact with consumers on their mobile phones, while at the same time upholding the brand values and consumer experience of Boost Mobile.”

AirG recently conducted a series of surveys in its community where it took just 22 minutes to survey 10 thousand users, whereby community members proactively provided valuable insights into their spending habits and behavior, and revealed the importance of the mobile platform for marketers and advertisers.  For example, 65.6% of users surveyed cite texting as their favorite cell phone activity, 75% prefer chatting on their phone to watching television and 59% do not personally own a PC.

“Through this national campaign, we have demonstrated that the mobile platform should become a part of every media buyer’s marketing mix,” said Frederick Ghahramani, Director, AirG.  “Mobile communities like Boost Hookt captivate users every day, providing advertisers a tremendous platform to formulate creative and interactive campaigns that engage customers and effectively promote their brands.” 

“I am thrilled with the outcome of teaming up with AirG and Boost Mobile.  This successful multi-media campaign has helped to take West Coast Customs to the next level, as well as give us the opportunity to reach out to our fans in a whole new way,” said Ryan Haus, CEO of West Coast Customs.

Boost Hookt is a private labeled mobile community on Boost Mobile, powered by AirG.  Boost  Hookt has multiple unique features such as instant messaging, picture profiles, blogging, public and private messaging, targeted promotions and contests, and comes complete with AirG’s suite of mobile community software including the Community Marketing Engine, Community Patrol, Community Storefront, and Community Marketing Toolkit.  Mobile users can access Boost Hookt via a browseable version through the Boost LIVE deck, or through downloadable and embedded versions on Boost Mobile handsets. 

About Boost Mobile
Based in Irvine, California, Boost Mobile, LLC, a division of Sprint Nextel Corporation, (NYSE: S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market.  Boost is among the fastest growing wireless services in the U.S. and now has more than 3.8 million customers - the majority of which are under the age of 25.  Boost-branded wireless phones with its exclusive Boost^TM Walkie-Talkie service and Re-Boost® Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities.  Experience Boost on the Web at www.boostmobile.com

About AirG
AirG powers mobile communities and wireless social networking.  The company’s products and services have a proven track record of increasing customer affinity for leading mobile operators and media companies globally including Sprint Nextel, AT&T, Boost Mobile, Virgin Mobile and MTV Asia.  AirG’s mobile community has more than ten million unique users worldwide and is available on more than 85 mobile operators.  Based in Vancouver, Canada, the company also has operations in the UK, Australia, Italy, the Philippines and India.  www.airg.com

About West Coast Customs
In 1993, after borrowing $5,000.00 from his grandfather, Ryan created West Coast Customs, a custom car shop that like its owner busts through every boundary making their own rules.  A philosophy that seems to have paid off, in just a short time Ryan has turned his grandfather’s loan into a $10 million dollar corporation and his WCC logo into a world wide brand.  Catering to celebrity clients, Ryan and the guys of WCC are known exclusively for creating straight to the core designs and awe inspiring custom vehicles.  WCC is responsible for bringing the custom whip craze to Middle America.  Ryan’s creations have no limits to all who are interested in a little bling!

MEDIA CONTACT:
Allison Webb
AirG
Tel: (604) 408-2228 ext. 125
allisonw AT airg.com<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

GetLisa to Provide Content and Multimedia Services to Long Lines Wireless
<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Boulder, Colorado – Feb. 6, 2007

Mobile customers to benefit from expanded line of multimedia offerings.

GetLisa Information Services Inc., a social media company focused on providing complete mobile content solutions to regional wireless carriers, signed an agreement with Long Lines Wireless, based in Sergeant Bluff, IA, to provide a full suite of multimedia content services beginning in the first quarter 2007.

As part of the agreement, GetLisa will host the community based LISA System - Local Information Service Assistant, a web and mobile portal that enables people, groups businesses and organizations to publish, share and receive local news, events and personalized information.  Subscribers can post and set alerts for topics based on personal interests with updates easily made directly from the handset. 

“We wanted to work with GetLisa because of their ability to deliver local content to our communities from a mobile perspective,” said Jerry Wilke, General Manager of Long Lines Wireless.  “It’s a key strategy for us in helping to build our wireless services in some of the hard to reach rural areas.”

In addition to the LISA System, GetLisa will provide a full suite of multimedia content services.  GetLisa has several agreements with national and premium content providers such as United Press International, AccuWeather, GoComics, Versaly and Lotto Factor.  Mobile users can set alerts and download rich multimedia content such as ringtones, games and graphics directly from the LISA site.

About Long Lines Wireless - Long Lines, through its division Long Lines Wireless, added cell phone service to its communication offerings last year.  Long Lines offers unique packages of telephone, television, Internet, and wireless services to more than 100 communities in Iowa, Nebraska, and South Dakota.   Long Lines is focused on building communication networks that meet the needs of rural communities and urban centers in the Upper Midwest. 

The Long Lines Wireless local calling area includes the Iowa Great Lakes region, Sioux Falls, South Dakota and Omaha, Nebraska, as well as the entire Sioux City Metro area including South Sioux City and Dakota City in Nebraska and North Sioux City and Dakota Dunes in South Dakota.  In Northwest Iowa, the coverage includes all or parts of 20 counties, expanding north to the Minnesota border, and follows the U.S. Highway 20 corridor east of Fort Dodge.

About GetLisa Information Services –GetLisa is a full service mobile media company with offices in Boulder, Colorado and Bellevue, Washington.  The LISA mobile community portal, delivers highly targeted local, timely and actionable user-generated information.  Additionally, GetLisa aggregates premium and multimedia content from multiple publishers to provide a complete mobile content solution to wireless service providers throughout North America.

For more information, please visit www.getlisa.com or contact:

Esther Chiu
Director of Marketing
303-442-6652
Email at [email protected].<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

IN STYLE AND LIMELIFE PARTNER TO LAUNCH IN STYLE MOBILE

(New York, NY) -- February 20, 2007—In Style, the celebrity, lifestyle and fashion brand, and LimeLife, the leading publisher of mobile content for women, today announce the launch of In Style Mobile. Now style-savvy women can get the latest fashion trends, beauty tips and celebrity style inspirations through daily photos from the leading style authority wherever they are, via their mobile phone. In Style <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mobile delivers an innovative, multimedia extension of the In Style brand directly to the cell phone, making it the ideal shopping companion for women on the go.  The mobile application was created specifically for In Style by LimeLife Inc., the only publisher of wireless content focused exclusively on the women’s market.

In Style Mobile is integrated with In Style magazine and InStyle.com, which attract over 9 million readers and 1.7 million unique visitors every month respectively. Recognizing that women are heavy consumers of new digital media and early adopters of mobile content, In Style Mobile extends the In Style brand to a new platform with daily content updates, celebrity style news and fashion photos. 

“In Style has always been about inspiring women and making them more confident in creating their own personal style,” says Charla Lawhon, Managing Editor, In Style.  “With In Style Mobile, we can offer women our trusted brand of style authority in a way that is unique to women’s busy lives.”  From a marketing perspective, “We’re creating a platform that engages and connects with this modern In Style woman, wherever she is,” says Amy Keohane, Vice President, Brand Development, In Style.

“The In Style brand has instant recognition as the go-to source for fashion trends and style inspirations. This mobile application caters to the ‘on-the go’ lifestyle of these fashion-conscious women,” says Kristin McDonnell, CEO, LimeLife, Inc. “With the one accessory that is always with you, the cell phone becomes an in-depth personal style book and convenient shopping assistant.” 

In Style Mobile includes: <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

o         Daily photos of Hollywood’s most fashionable stars

o         Fashion Trends and News

o         Shopping Finds

o         Celebrity Party Pictures

The innovative “Save-Share-Send” feature of In Style Mobile lets subscribers:

o         Save their favorite fashion looks and shopping finds to a personal “style file” for easy reference while shopping

o         Share and comment on “must have” products with their friends

o         Send product finds and photos seamlessly from InStyle.com to their cell phones, creating an “always with you” shopping wish list

In Style Mobile is now available live on select Sprint (NYSE:S) phones for a $3.99 monthly subscription* and will soon be available on all major U.S. carriers. Standard text messaging and data rates apply.

For more information go to www.instyle.com/mobile. 

About In Style
In Style, a celebrity, lifestyle and fashion brand, was launched in June 1994 by Time Inc. and has emerged as one of the most successful magazine brands on newsstands today.  In Style takes a uniquely fun and inviting attitude towards style in all its forms which include special issues, international editions, television programming, books, and InStyle.com with more than 1.7 million unique users per month. In all of its incarnations, In Style presents a vibrant, exciting visual feast of fashion, beauty and lifestyle that bridges the gap between fantasy and reality.  The magazine inspires readers to express their individual style and shows the personal side of celebrity.

About Time Inc.
Time Inc., a Time Warner company, is one of the largest content companies in the world.  With approximately 150 magazines, it is the largest magazine publisher in the U.S. and U.K.  Each month, one of out every two American adults reads a Time Inc. magazine, and one out of every 10 visits a company website (more than 19 million unique visitors). Time Inc.’s popular brands and successful franchises extend to online, television, cable VOD, satellite radio, mobile devices, events and branded products.

About LimeLife, Inc.
LimeLife Inc., based in Menlo Park, California, is the only publisher of wireless content exclusively focused on the women's market. The company's products are forging innovations in the mobile industry based on unique insights about what women seek in mobile entertainment. Products include lifestyle tools, wireless games, fashion wallpapers and original daily text messages. LimeLife distributes its mobile applications through the company's relationships with more than a dozen wireless carriers, including Cingular, Sprint, T-Mobile, and Verizon Wireless as well as from the company’s web site at www.LimeLife.com.

Contacts:
Kathy Retamozo for In Style
(212) 522-7579
[email protected]

Candice Yusim for LimeLife
(323) 935-3483
[email protected]

Radius-ED strengthens presence in Asia Pacific and Europe

New appointments set to forge exponential growth in the marketplace

Singapore, 23 February 2007 – Radius-ED, a global mobile messaging solutions provider, has today announced the appointments of Philip Davis as General Manager of Global Sales and Marketing, Ben Chong as Country Manager for Malaysia and Singapore, and Timo Matthias as Business Development Manager for Europe to lead its sales and marketing efforts in Asia Pacific and Europe.

Davis, who also holds the position of Country Manager for The Philippines, is responsible for driving the group’s overall sales, profits and strategic marketing positioning. Previously, <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Davis was Country Manager of LaNetroZed Philippines, where he laid the foundation for its transformation into a highly profitable business by his implementation of new media and product strategies. He brings with him a wealth of eight years experience in the mobile industry from Samsung UK, Sonera Zed (UK and Italy) and LaNetro Zed (The Philippines), where he was responsible for the launch of several successful Mobile Value Added Services.

Chong, who is also Chief Technology Officer, will be responsible for the business direction and operations of the Malaysian and Singapore outfits. Additionally, he is tasked with building the technology roadmap for the group’s continuous growth. An MBA graduate from Nottingham Trent University, Chong was responsible for the R&D of many of Radius’ proprietary network design and business applications today.

For its foray into Europe, the group appointed Matthias to lead its operations from Germany. Incoming from a sales and marketing function for Europe’s leading sports rights marketing company, SPORTFIVE, Matthias brings with him a breath of fresh enthusiasm and business acumen in developing the mobile messaging market in Europe.

Dr Bruno Sorrentino, the group’s Chief Executive Officer, says "Philip, Ben and Timo bring an exceptional combination of finesse, skill and experience to their new roles.”

"Together, their leadership and experience will enable Radius to pilot the rapidly evolving world of mobile messaging and keep us at the forefront of today’s explosive mobile data market.”

Philip Davis says: "Radius has proven to be a strong contender in the world of mobile messaging offering innovative mobile marketing and secured messaging solutions. As the trend in global mobile messaging continues to surge, I’m delighted to play a pivotal role in driving Radius forward and building our global ambitions.”

Ben Chong says: "I'm very much looking forward to playing a part both from a commercial aspect as a country manager and technically as the CTO in extending our mobile solutions and strengthening our networks to offer a faster and more efficient service to our clients and partners."

About Radius-ED Limited

Established in 2000, Radius-ED is a global mobile messaging solutions provider with offices in Singapore, Malaysia, Hong Kong, The Philippines and USA, and strategic partners in Thailand, Australia, Canada, Middle East and United Kingdom.

Radius’ business focus is to provide innovative mobile data services including SMS, MMS, and WAP to meet the demands and evolving specifications of the industry. The company also provides value-added services in mobile marketing and customised solutions for secured messaging and revenue assurance to its international partners who are primarily Mobile Operators, Content Providers/Aggregators and Global Brand Owners.

To enable the implementation of multi-destination delivery channels, Radius-ED has established alliances with over 500 mobile operators across 200 countries to provide a truly global coverage and interoperability.  Today, the company continues to maintain ownership and operation of its proprietary messaging platforms and network infrastructure to better support its service offerings.

Press contacts
Terrence Tan, (+60124250855), [email protected] 
Angeline Woon, (+60163329243), [email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />