Member Press Release | Page 61 | MMA Global

Member Press Release




GetLisa to Provide Content and Multimedia Services to Long Lines Wireless
<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Boulder, Colorado – Feb. 6, 2007

Mobile customers to benefit from expanded line of multimedia offerings.

GetLisa Information Services Inc., a social media company focused on providing complete mobile content solutions to regional wireless carriers, signed an agreement with Long Lines Wireless, based in Sergeant Bluff, IA, to provide a full suite of multimedia content services beginning in the first quarter 2007.

As part of the agreement, GetLisa will host the community based LISA System - Local Information Service Assistant, a web and mobile portal that enables people, groups businesses and organizations to publish, share and receive local news, events and personalized information.  Subscribers can post and set alerts for topics based on personal interests with updates easily made directly from the handset. 

“We wanted to work with GetLisa because of their ability to deliver local content to our communities from a mobile perspective,” said Jerry Wilke, General Manager of Long Lines Wireless.  “It’s a key strategy for us in helping to build our wireless services in some of the hard to reach rural areas.”

In addition to the LISA System, GetLisa will provide a full suite of multimedia content services.  GetLisa has several agreements with national and premium content providers such as United Press International, AccuWeather, GoComics, Versaly and Lotto Factor.  Mobile users can set alerts and download rich multimedia content such as ringtones, games and graphics directly from the LISA site.

About Long Lines Wireless - Long Lines, through its division Long Lines Wireless, added cell phone service to its communication offerings last year.  Long Lines offers unique packages of telephone, television, Internet, and wireless services to more than 100 communities in Iowa, Nebraska, and South Dakota.   Long Lines is focused on building communication networks that meet the needs of rural communities and urban centers in the Upper Midwest. 

The Long Lines Wireless local calling area includes the Iowa Great Lakes region, Sioux Falls, South Dakota and Omaha, Nebraska, as well as the entire Sioux City Metro area including South Sioux City and Dakota City in Nebraska and North Sioux City and Dakota Dunes in South Dakota.  In Northwest Iowa, the coverage includes all or parts of 20 counties, expanding north to the Minnesota border, and follows the U.S. Highway 20 corridor east of Fort Dodge.

About GetLisa Information Services –GetLisa is a full service mobile media company with offices in Boulder, Colorado and Bellevue, Washington.  The LISA mobile community portal, delivers highly targeted local, timely and actionable user-generated information.  Additionally, GetLisa aggregates premium and multimedia content from multiple publishers to provide a complete mobile content solution to wireless service providers throughout North America.

For more information, please visit www.getlisa.com
or contact:

Esther Chiu
Director of Marketing
303-442-6652
Email at [email protected].<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />






IN STYLE
AND LIMELIFE PARTNER TO LAUNCH IN STYLE MOBILE

(New York, NY) -- February 20, 2007—In Style, the celebrity, lifestyle and fashion brand, and LimeLife, the leading publisher of mobile content for women, today announce the launch of In Style Mobile. Now style-savvy women can get the latest fashion trends, beauty tips and celebrity style inspirations through daily photos from the leading style authority wherever they are, via their mobile phone. In Style <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mobile delivers an innovative, multimedia extension of the In Style brand directly to the cell phone, making it the ideal shopping companion for women on the go.  The mobile application was created specifically for In Style by LimeLife Inc., the only publisher of wireless content focused exclusively on the women’s market.

In Style Mobile is integrated with In Style magazine and InStyle.com, which attract over 9 million readers and 1.7 million unique visitors every month respectively. Recognizing that women are heavy consumers of new digital media and early adopters of mobile content, In Style Mobile extends the In Style brand to a new platform with daily content updates, celebrity style news and fashion photos. 

In Style has always been about
inspiring women and making them more confident in creating their own personal style,” says Charla Lawhon, Managing Editor, In Style.  With In Style Mobile, we can offer women our trusted brand of style authority in a way that is unique to women’s busy lives.”  From a marketing perspective, “We’re creating a platform that engages and connects with this modern In Style woman, wherever she is,” says Amy Keohane, Vice President, Brand Development, In Style.

“The In Style brand has instant recognition as the go-to source for fashion trends and style inspirations. This mobile application caters to the ‘on-the go’ lifestyle of these fashion-conscious women,” says Kristin McDonnell, CEO, LimeLife, Inc. “With the one accessory that is always with you, the cell phone becomes an in-depth personal style book and convenient shopping assistant.” 

In Style Mobile includes: <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

o         Daily photos of Hollywood’s most fashionable stars

o         Fashion Trends and News

o         Shopping Finds

o         Celebrity Party Pictures


The innovative “Save-Share-Send” feature of In Style Mobile lets subscribers:

o         Save their favorite fashion looks and shopping finds to a personal “style file” for easy reference while shopping

o         Share and comment on “must have” products with their friends

o         Send product finds and photos seamlessly from InStyle.com to their cell phones, creating an “always with you” shopping wish list


In Style Mobile is now available live on select Sprint (NYSE:S) phones for a $3.99 monthly subscription* and will soon be available on all major U.S. carriers. Standard text messaging and data rates apply.

For more information go to www.instyle.com/mobile. 

About In Style
In Style, a celebrity, lifestyle and fashion brand, was launched in June 1994 by Time Inc. and has emerged as one of the most successful magazine brands on newsstands today.  In Style takes a uniquely fun and inviting attitude towards style in all its forms which include special issues, international editions, television programming, books, and InStyle.com with more than 1.7 million unique users per month. In all of its incarnations, In Style presents a vibrant, exciting visual feast of fashion, beauty and lifestyle that bridges the gap between fantasy and reality.  The magazine inspires readers to express their individual style and shows the personal side of celebrity.

About Time Inc.
Time Inc., a Time Warner company, is one of the largest content companies in the world.  With approximately 150 magazines, it is the largest magazine publisher in the U.S. and U.K.  Each month, one of out every two American adults reads a Time Inc. magazine, and one out of every 10 visits a company website (more than 19 million unique visitors). Time Inc.’s popular brands and successful franchises extend to online, television, cable VOD, satellite radio, mobile devices, events and branded products.

About LimeLife, Inc.
LimeLife Inc., based in Menlo Park, California,
is the only publisher of wireless content exclusively focused on the women's market. The company's products are forging innovations in the mobile industry based on unique insights about what women seek in mobile entertainment. Products include lifestyle tools, wireless games, fashion wallpapers and original daily text messages. LimeLife distributes its mobile applications through the company's relationships with more than a dozen wireless carriers, including Cingular, Sprint, T-Mobile, and Verizon Wireless as well as from the company’s web site at www.LimeLife.com.

Contacts:
Kathy Retamozo for In Style
(212) 522-7579
[email protected]

Candice Yusim for LimeLife
(323) 935-3483
[email protected]




Radius-ED strengthens presence in Asia Pacific and Europe

New appointments set to forge exponential growth in the marketplace

Singapore, 23 February 2007
– Radius-ED, a global mobile messaging solutions provider, has today announced the appointments of Philip Davis as General Manager of Global Sales and Marketing, Ben Chong as Country Manager for Malaysia and Singapore, and Timo Matthias as Business Development Manager for Europe to lead its sales and marketing efforts in Asia Pacific and Europe.

Davis, who also holds the position of Country Manager for The Philippines, is responsible for driving the group’s overall sales, profits and strategic marketing positioning. Previously, <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Davis was Country Manager of LaNetroZed Philippines, where he laid the foundation for its transformation into a highly profitable business by his implementation of new media and product strategies. He brings with him a wealth of eight years experience in the mobile industry from Samsung UK, Sonera Zed (UK and Italy) and LaNetro Zed (The Philippines), where he was responsible for the launch of several successful Mobile Value Added Services.

Chong, who is also Chief Technology Officer, will be responsible for the business direction and operations of the Malaysian and Singapore outfits. Additionally, he is tasked with building the technology roadmap for the group’s continuous growth. An MBA graduate from Nottingham Trent University, Chong was responsible for the R&D of many of Radius’ proprietary network design and business applications today.

For its foray into Europe, the group appointed Matthias to lead its operations from Germany. Incoming from a sales and marketing function for Europe’s leading sports rights marketing company, SPORTFIVE, Matthias brings with him a breath of fresh enthusiasm and business acumen in developing the mobile messaging market in Europe.

Dr Bruno Sorrentino, the group’s Chief Executive Officer, says "Philip, Ben and Timo bring an exceptional combination of finesse, skill and experience to their new roles.”

"Together, their leadership and experience will enable Radius to pilot the rapidly evolving world of mobile messaging and keep us at the forefront of today’s explosive mobile data market.”

Philip Davis says: "Radius has proven to be a strong contender in the world of mobile messaging offering innovative mobile marketing and secured messaging solutions. As the trend in global mobile messaging continues to surge, I’m delighted to play a pivotal role in driving Radius forward and building our global ambitions.”

Ben Chong says: "I'm very much looking forward to playing a part both from a commercial aspect as a country manager and technically as the CTO in extending our mobile solutions and strengthening our networks to offer a faster and more efficient service to our clients and partners."

About Radius-ED Limited

Established in 2000, Radius-ED is a global mobile messaging solutions provider with offices in Singapore, Malaysia, Hong Kong, The Philippines and USA, and strategic partners in Thailand, Australia, Canada, Middle East and United Kingdom.

Radius’ business focus is to provide innovative mobile data services including SMS, MMS, and WAP to meet the demands and evolving specifications of the industry. The company also provides value-added services in mobile marketing and customised solutions for secured messaging and revenue assurance to its international partners who are primarily Mobile Operators, Content Providers/Aggregators and Global Brand Owners.

To enable the implementation of multi-destination delivery channels, Radius-ED has established alliances with over 500 mobile operators across 200 countries to provide a truly global coverage and interoperability.  Today, the company continues to maintain ownership and operation of its proprietary messaging platforms and network infrastructure to better support its service offerings.


Press contacts
Terrence Tan, (+60124250855), [email protected] 
Angeline Woon, (+60163329243), [email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />






TeriMobile Company Releases Its Mobile Flyers Project Mobile Flyers – Discount At Hand

TeriMobile has released its new solution for mobile marketing – the mobile flyers – onto the final Beta-testing stage.

Mobile flyer is the electronic version of a traditional printed flyer delivered to a customer’s or prospect’s mobile device. The mobile flyers are a good substitute and complementor to the printed flyers: creating an electronic flyer is less costly since it does not require the equipment for printing and it takes less time than it does for the paper flyers. Moreover, the company will have a chance to track the actual impact of the distribution of mobile flyers, which becomes very difficult with the printed analogue – you never know who and when picked up your printed flyer, you never know whether he/she has read it, and you don’t really get a clue of how many prospects have just passed by your flyer.

You can launch marketing campaigns using mobile flyers if you are in the retail business – offering discounts, you can deliver the mobile flyers if you own a café, a bar or a club to offer discount menus or free snacks and drinks. If you work at a cinema, then just send some flyers out to increase traffic to your place during low hours or for movies on low demand.

For further information please contact

Mr. Zalim Nastaev
Head of Marketing Department
Tel./Fax: +7 495 785 3385
[email protected]

http://www.terimobile.com<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />





Bluetooth Marketing – Another Obstacle Behind

TeriMobile company announces a Bluetooth marketing device: Wi-Streamer™ .

The uniqueness of the device is that it enables exchange of the information with the mobile devices at as long a distance as <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />120 metres, while the ordinary Bluetooth devices though being able to send signals to up to 100 metres, cannot reach the response of the mobile phones that signal back to no more than 10 to 15 metres. Our solution has overcome this obstacle.

Wi-Streamer™ enables brands to:
- send content of various kinds: music, images, games etc.
- send advertising material: movie trailers, discount information, images and logos
- arrange Bletooth-based games
- carry out queries and votes with no charges for the communication target audience.

The Streamer works with the specially developed Wi-Stream-Soft™ 1.0 software. The device works in automatic mode and can be controlled remotely.

TeriMobile company has developed the device for hypermarkets and supermarkets, cafes and bars, restaurants and entertainment centres, where numerous visitors will have a chance to enjoy the offers from the service providers that market their services through Bluetooth technology.

For further information please contact

Mr. Zalim Nastaev
Head of Marketing Department, TeriMobile
Tel./Fax: +7 495 785 3385
[email protected]

http://www.terimobile.com<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

 

 






Limbo 41414 RECRUITS NEW TALENT & PROMOTES WITHIN


(Burlingame, Calif.) – February 22, 2007 – Mobile entertainment company Limbo 41414 today announces the internal promotion of Stacy Geagan Wagner to VP of Communications, as well as the addition of three new directors: Richard Dumas – Director of Product Management, Rina Paguaga – Director of International Product Management, and Tracy Strom – Director of Technical Services.  

As VP of Communications, Stacy Geagan Wagner will oversee marketing and corporate communications as well as creative development for the country’s fastest growing mobile entertainment brand. Stacy joined Limbo 41414 as the company’s Director of Corporate Communications in July 2006 and is responsible for the successful public relations strategy that has achieved the company recognition on The Today Show, CNBC, NBC and Fox as well as in the pages of the USA Today, Wall Street Journal, Forbes and Business 2.0. Stacy’s career started 12 years ago at Ketchum Public Relations in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Atlanta. Since 2002, she has focused exclusively on consumer marketing communications for entrepreneurial ventures. Previously, she was the Director of Corporate Communications, spearheading the launch of two low-fare airlines, Virgin America and Delta Air Lines’ Song. A graduate of Emory University’s Executive MBA and Oglethorpe University, Stacy was named one of the “Top 10 to Watch” from PR News in 2001.  She currently resides with her beloved husband and four-legged, furry child in Burlingame, Calif.

As Director of Product Management, Richard Dumas will lead product management as well as manage the definition, development and release of Limbo 41414's next generation of mobile entertainment products. Richard brings a wealth of experience in both product management and marketing. Most recently Richard was the Director of Product Management and Marketing with SNOCAP where he led both the product and marketing teams. At SNOCAP, Richard spearheaded the efforts to define and launch SNOCAP's Digital Music Registry, which enables recording artists and record labels to sell music through online social networks and a growing list of online retailers. Richard also led the product management efforts for Nuance's Speech Recognition Platform, which has been deployed by wireless providers for voice activated dialing and financial institutions for customer support. A graduate of Wesleyan University and M.I.T.'s Sloan School, Richard currently resides in San Francisco.

As Director of International Product Management, Rina Paguaga will leverage more than 12 years of international experience in product management, marketing, business development and vendor management to spearhead the expansion of Limbo 41414’s global footprint. Previously, Rina led eBay’s Community and Online Help product lines enabling social networking and member-to-member help across 23 global markets. Also formerly of Engage | AdKnowlege, she led the international product strategy evaluating market opportunities and adapting its media management and analytics products to specific customer needs. Additionally, Rina has consulted for various companies including Vividence/Keynote where she developed a market penetration plan for their e-business performance management products. A graduate of Loyola University and the Global MBA program at Thunderbird - School of Global Management, Rina currently resides in Belmont, Calif.

As Director of Technical Services, Tracy will continue the strategic development and deployment of the company’s SMS- and web-based entertainment services. Previously, Tracy was Avvenu's Director of Network Operations where she also successfully launched their major partner initiatives with Motorola, Palm, Danger and Maxthon. Before joining Avvenu, Tracy led the information technology groups at both ChipX and 8x8/Netergy Networks. With more than 12 years experience, her background also includes working at start-ups that have developed content delivery, grid computing and automated provisioning platforms, as well as a business systems consultant role with McGladrey and Pullen LLP. Tracy currently resides in Los Gatos, Calif.

Headquartered in Burlingame, Calif., Limbo 41414 is actively recruiting in the following areas: advertising sales, creative and web design, web master, marketing, customer service, and account management. Candidates can submit resumes and cover letters to [email protected].

About Limbo 41414
Limbo 41414 (www.41414.com <http://www.41414.com/> ) is defining a new category of mobile entertainment with its text-message based game play.  41414 brings consumers an engaging community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes. In the Limbo Auction, consumers enter an auction where they bid on prizes via their mobile phones. The twist is that, unlike a traditional auction where the highest bidder wins, the person with the lowest unique bid <http://www.41414.com/lowest_bid.php> wins. Plus, with a Limbo Auction, nobody loses; for each bid placed, players receive Loot that can be redeemed for prizes in the Limbo store <http://www.41414.com/store.php?range=x> .

Limbo 41414 is a private corporation backed by two of the world’s top Venture Capital funds: Azure Capital Partners (www.azurecap.com) and Draper Fisher Jurvetson (www.dfj.com <http://www.dfj.com> ).  This venture also reunites the proven entrepreneurial team of Rob Lawson, Jonathon Linner and Juho-Pekka Virolainen. Limbo 41414 is headquartered in Burlingame, California.

Media Contact
(650) 235-5980
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />




Donaton promoted to publisher of 'Ad Age' 

Former editor elevated from associate publisher as Jill Manee retires

February 8, 2007 -
Advertising Age last week promoted Scott Donaton from associate publisher to publisher, an announcement that coincided with the retirement of Jill Manee.

Ms. Manee said the move had been in the works for a while. "When we promoted Scott to associate publisher in April 2006, it was not only in recognition of his tremendous leadership ability, but part of my succession plan for Ad Age in preparation for this day."

Before the associate-publisher role, Mr. Donaton was editor of Advertising Age, a role he held from October 1998 to April 2006. During his tenure, Advertising Age won various excellence awards.
<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Ms. Manee joined Advertising Age from Lebhar Friedman in 1996 as advertising director. She was later promoted to associate publisher, then publisher, and, in 2000, she was named a VP of Ad Age's parent company, Crain Communications.

"She skillfully handled the unprecedented changes buffeting the publishing world, and we will always be grateful for her management skills and her ability to build a great team," said Crain President and Ad Age Editor in Chief Rance Crain. "We are pleased and proud to have the leadership in place with Scott as we continue to evolve the brand during this unprecedented and exciting time for our industry."






MPLC, INC. AND NEW MOTION, INC. COMPLETE ACQUISITION AND CLOSE ON $6,500,000 IN PRIVATE PLACEMENT

IRVINE, CA --
MPLC, Inc. (“MPLC”) (OTCBB: MPNC) and New Motion, Inc. (“New Motion”) jointly announce the completion of the acquisition of all of the outstanding securities of New Motion, with New Motion becoming a wholly owned subsidiary and the sole operations of MPLC,  and the closing on a private placement for gross proceeds of $6,500,000, each as previously announced.

Newly appointed chief executive officer of MPLC, Burton Katz, commented, "We are extremely excited about the completion of the transaction with MPLC.  It's been a long road to get to this point, but one we believe will be particularly rewarding for all of our core constituents -- shareholders, team members and customers.

Sanders Morris Harris, Inc. acted as advisor to New Motion, Inc. on both the merger negotiation and the $6,500,000 private placement.  Please contact Dean Oakey at 213-253-2282 in our <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Los Angeles office for more information.

About New Motion, Inc.
New Motion, Inc. is a digital entertainment company providing a broad range of digital and mobile products and services to consumers.  New Motion, Inc. combines the power of the Internet, the latest in mobile technology, and traditional marketing / advertising methodologies in their four divisions: MobileSidewalk™, one of the largest U.S. based mobile entertainment companies, RingtoneChannel, a mobile storefront provider, Bid4Prizes, a low-bid mobile auction game, and an Asian-themed mobile entertainment portal for the North American market.  Headed by a seasoned team of Internet, new media, entertainment and technology professionals, New Motion, Inc. was founded in 2005 and is headquartered in Irvine, California with a branch office in Los Angeles.  Wired Magazine recently declared New Motion’s mobile content capabilities a “rival to those of their mainstream-media counterparts,” Wireless Business Forecast named New Motion “a company to watch,” and RCR Wireless News noted that New Motion, Inc. is “gaining traction in the direct-to-consumer ring.”  For more information, please visit www.newmotioninc.com, www.mobilesidewalk.com, www.ringtonechannel.com and www.bid4prizes.com.

Safe Harbor
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, about MPLC. Forward-looking statements are statements that are not historical facts. Such forward-looking statements, based upon the current beliefs and expectations of MPLC's management, are subject to risks and uncertainties, which could cause actual results to differ from the forward looking statements. The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: changing interpretations of generally accepted accounting principles; continued compliance with government regulations; legislation or regulatory environments, requirements or changes adversely affecting the businesses in which New Motion engaged; demand for the products and services that New Motion provides, general economic conditions; geopolitical events and regulatory changes, as well as other relevant risks detailed in MPLC's filings with the Securities and Exchange Commission. The information set forth herein should be read in light of such risks. MPLC assumes no obligation to update the information contained in this press release.

FOR IMMEDIATE RELEASE      

CONTACT:
       
Dean Oakey -- Financial Inquiries
213-253-2282
Karen Strickholm – Press Inquiries
505-988-4401
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />





SmartReply Launches Industry’s First CRM Loyalty Messaging Platform

Using the power of choice to help brands build customer loyalty


Irvine, California, February 14, 2007
– Today, at the 3GSM World Conference in Barcelona, Spain, SmartReply, the provider of voice and mobile messaging for over 80 major national and regional retailers in North America, launched the industry’s first CRM (customer relationship management) loyalty messaging platform that seamlessly integrates voice, mobile, and e-mail channels and enables SmartReply clients to give their customers a preferred choice medium through which they receive marketing messages. Companies can now reach unmatched levels of speed and flexibility in executing their CRM initiatives while ensuring their messages remain targeted, relevant and delivered in their customer’s most preferred manner.

The most sophisticated advertisers across <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />North America have identified the trend and challenges of customer-controlled marketing. What SmartReply calls the “Choice Generation” – customers that have high marketing value and little exposure to traditional advertising – has reached critical mass with TiVo-type DVRs, satellite radio, and the staggering decline of newspaper subscriptions. The result is weakened customer relationships and declining ROI from traditional marketing plans. Now with SmartReply’s solution, clients can begin to change the direction of their marketing from a push model to a preference-based dialog model – without sacrificing volume and ROI.

With SmartReply’s new CRM platform, consumers can opt-in to receive marketing messages or promotions from the brands they are loyal to, and they can select their preferred channel of communication, whether it is voice messages, e-mail or text messaging or any combination of the three. The system also provides a closed-end solution to deliver targeted incentives and measure customer response. And because the platform is paperless, interactive and ‘real time,’ clients can expect a high level of speed and flexibility while maximizing cost efficiencies.  

“We believe that the sovereignty of individual customer choice and the necessity of thoughtful marketing communications can finally align. This launch is a significant step toward our vision of bringing brands and people together in meaningful relationships,” states Eric Holmen, SmartReply’s president.  “Our team has worked intelligently and tirelessly to make this vision a reality.”

About SmartReply
SmartReply's voice and mobile messaging solutions have created breakthrough-marketing results for leading retailers throughout the United States and Canada. As the only voice and mobile messaging company dedicated to meeting the unique marketing challenges and objectives of retail executives, SmartReply's clients now have the proven ability to increase store traffic, lower marketing cost and strengthen brand affinity. Because of this, SmartReply is the provider of choice for more than 80 major regional and national retailers. Headquartered in Irvine, California, more information for partners and clients can be found at www.SmartReply.com or by calling (800)-785-6769.

Press Contact
Rosalie Berg
Strategic Vantage for SmartReply
(305) 971-5352
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />




Limbo 41414 and Spike TV Team Up to Separate the Pros From the Joes

SPIKE TV Signs On as First Partner to Launch New Web Play Widget to Promote 2nd Season of 'Pros Vs. Joes'

BURLINGAME, Calif., Feb. 12, 2007 -- Mobile entertainment pioneer Limbo 41414 and SPIKE TV announce a hard-hitting new partnership to host an exciting series of Limbo Auctions to promote the second season of "Pros vs. Joes." Each week fans will have the chance to win a prize pack featuring multiple pieces of autographed merchandise from "Pros" such as Michael Irvin, Jose Canseco, Roy Jones Jr., Eric Dickerson, Claude Lemieux, Randy Couture, and many others.

Spike is promoting the Limbo Auctions on-air and on its website (www.SpikeTV.com) as a way to engage its audience in a fun, interactive gaming experience. Additionally, the partnership debuts an exciting new interactive feature from Limbo 41414 -- the Limbo Player. The Limbo Player allows fans of the show to place bids online, right from the Pros Vs. Joes web page, in addition to playing the mobile game by sending a text message with the word SPIKE to 41414.

"We're excited to see how fans receive the new Limbo Player because it's more interactive, more intelligent and frankly, more fun," said Jonathon Linner, CEO of Limbo 41414. "We're happy to have Spike as a partner and thrilled to roll out this innovation with such a forward-thinking media property."

The Limbo Player is a new feature that revolutionizes Limbo 41414's interactive gaming experience by adding intelligent features, such as the tracking of bids placed, unique bids held, Limbo Auction tips, and Limbo Loot prizes. Designed in-house by Limbo 41414's team of engineers, this powerful new feature also provides the ability for third parties -- advertising partners and consumers -- to host and initiate play through the Limbo Player on their sites, as well as paves the way for Limbo 41414 to offer video content during web play. Consumers simply go to www.41414.com to add the Limbo Player to their site within moments.

Limbo 41414 is defining a new category of mobile, as in "take it with you", entertainment with its text-message based game play. The company's premier product -- the "Limbo Auction" -- is an engaging, cell phone-driven and text messaging game that integrates the components of both a sweepstakes and an auction. A Limbo Auction is distinct from any other experience in that it's a truly interactive game where the winner is the person making the lowest bid that no other player makes, not the highest bid. It encourages players to develop and employ bidding strategies and to stay highly engaged during each round as they receive comments and tips regarding their bids (e.g., "you're the lowest unique bid," "your bid is unique but not the lowest," etc.). Limbo Auction play is now available via the web as well at www.41414.com.

Since launching in January 2006, Limbo 41414 has run more than 500 Limbo Auctions, awarding more than $450,000 in prizes. Limbo 41414 winners have purchased luxury items including a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year's supply of gasoline and a plasma TV for $54.24 and $8.85, respectively. Also, no one loses in a Limbo Auction: for each SMS bid placed, players receive Loot that can be redeemed for prizes in Limbo's online store.

About Limbo 41414

Limbo 41414 (www.41414.com) is defining a new category of mobile entertainment with its text-message based game play. The company brings consumers an engaging community-driven entertainment gaming experience while delivering exposure to leading brands and media companies through branded prizes. Headquartered in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Burlingame, California, Limbo 41414 is a private corporation backed by two of the world's top Venture Capital funds: Azure Capital Partners (www.azurecap.com) and Draper Fisher Jurvetson (www.dfj.com).

Limbo 41414's patented text messaging service can be played through all major U.S. mobile operators including Alltel, Amp'd, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility and Virgin Mobile Canada.

The Limbo 41414 logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2744

CONTACT:  Limbo 41414           
Media Contact
Stacy Geagan Wagner
650-235-5980
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />