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Member Press Release

MobileLime Merges with Interactive Shopping Leader Cuesol

BOSTON – March 26, 2007– MobileLime®, the first mobile relationship marketing company, today announced
its merger with Cuesol, Inc., a provider of interactive shopping, marketing and self-service solutions for grocers.  The merger will allow the companies to combine MobileLime’s mobile rewards and payment platform with Cuesol’s range of Web, kiosk and shopping cart solutions. 

“The merger with Cuesol offers the opportunity to measurably improve the shopping experience by bringing together cell phone-based rewards and promotions with interactive, self-service shopping,” said Robert Wesley, president and CEO, MobileLime.  “In combining the passion, creativity and technology of these two companies, we will continue to help retailers develop one-to-one relationships with their customers by transforming the retail shopping experience.”

Founded in 1999, and headquartered in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Boston, Cuesol is well known for its personal shopping solutions including a wireless cart-mounted touch screen browser, in-store kiosks, and Web applications and components.  MobileLime’s mobile rewards platform weaves the mobile channel into the fabric of the shopping experience allowing retailers to build better relationships with their customers and increase loyalty, frequency and sales.  

“MobileLime and Cuesol’s merger enables merchants, for the first time, to develop a relationship-based communications program that incorporates mobile rewards and interactivity,” said Jack Mark, founder, Cuesol.  “By leveraging retail and cell phone-based technologies, the combined companies can bring a more robust shopping experience solution to market offering customers convenience and savings.”

Robert Wesley will be the president and CEO of the new combined company.

About MobileLime
MobileLime® is a relationship marketing company that provides integrated mobile rewards, promotions and payment solutions to merchants worldwide.  The company’s unique approach weaves the mobile channel into the fabric of the shopping experience allowing merchants to build stronger, one-to-one customer relationships and increase loyalty, frequency and sales.  Consumers benefit from cardless rewards programs, paperless coupons and special promotions that are targeted and personalized by the merchants they frequent.   

MobileLime was awarded 1st place at the Wireless Emerging Technologies Award at CTIA WIRELESS 2006, the GEM Award for Best Systems and Programs, and the Innovation Award from the Global Mobile Marketing Association.  MobileLime also won the 2005 Global Retail Technology Award for Best In-Store Innovation.  MobileLime, a service of Vayusa, Inc., is privately held and based in the Boston area.  To learn more, please visit

About Cuesol
Cuesol, Inc is the leading provider of unique applications that leverage customer purchase history to create an enriched shopping experience, and improve customer loyalty. Cuesol's family of personal shopping solutions includes wireless cart-mounted solutions developed with IBM and Motorola, a deli queue management and self-service ordering solution, and an in-store traffic monitoring and alert system. Cuesol applications have been helping clients enhance the overall customer experience for 8 years. Its customers include grocers such as Stop & Shop, part of Dutch grocery giant Ahold, Giant Eagle, and Ukrop’s. Founded in the UK, the company moved its headquarters to Quincy, Massachusetts in 2001. Cuesol is a privately held company and can be found on the Web at

Media Contact:
Melissa Dolan
Fusion PR
[email protected]
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AdMob Closes $15 Million in Series B Funding

Accel Partners leads investment as Company’s Marketplace Accelerates past 1,600,000,000 Mobile Ads Served

(Orlando, Florida and Henderson, Nevada – March 26th, 2007) – AdMob, the world’s largest mobile advertising marketplace, announced today that it has closed $15 million in venture capital funding. The Series B financing round was led by Accel Partners, with previous investor Sequoia Capital participating as well. The announcement was made today at CTIA Wireless 2007 in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Orlando, Florida and iMedia Breakthrough Summit in Henderson, Nevada.

The company says that it will use the funds to develop new solutions that will make it easier for advertising customers to leverage mobile. Recent AdMob metrics include:

·     Over 1.6 Billion ads served in less than a year
·     More than 1200 publishers
·     Ads viewed in over 160 countries

“Mobile Advertising is exploding as advertisers of all types learn to leverage the mobile medium,” says Rich Wong, Partner at Accel Partners, who will join the board. “We’re excited to work with AdMob and believe that the AdMob platform and unique international footprint are ideally positioned to serve publishers and advertisers in mobile, and set the direction in this dynamic market.”

In January, AdMob announced that it had served 1 Billion ads in the trailing six months. Demonstrating the acceleration in the market, AdMob has served more than 600 Million ads in the last 60 days bringing the total to over 1.6 Billion. Much of this growth has been fueled by growing activity in the US and Europe.

“We are thrilled to receive such enthusiastic support from Accel Partners,” said Omar Hamoui, CEO and Founder of AdMob. “We regard it as recognition of AdMob’s accomplishments to date and a testament to the growth of the industry and the opportunities to come. This financing will enable AdMob to invest in making mobile advertising easy and accessible to unlock the full potential of this medium.”

Advertisers are increasing their use of AdMob’s platform to reach customers on their mobile phones using different targeting capabilities. Some statistics on targeting included:

·      95.2 % of AdMob ads leveraged geographic targeting
·      63.2 % of AdMob ads leveraged behavioral or demographic targeting
·      20.2 % of AdMob ads leveraged handset targeting by manufacturer
·      9.1 % of AdMob ads leveraged targeting based on device capabilities
·      3.7 % of AdMob ads were run-of-network ads running viewed in over 150 countries worldwide.

About AdMob
AdMob is the world's largest mobile advertising marketplace. Founded in 2006, AdMob allows advertisers to reach their customers on the mobile Web, and publishers to increase the value of their mobile sites, through advertising. AdMob offers both advertisers and publishers the ability to target and personalize advertising in 160 countries. AdMob lets advertisers target by country, language, carrier, phone brand, phone model, behavior and OS, using self-serve web tools with transparent and robust reporting. To learn more about AdMob, visit <> .

About Accel Partners
Founded in 1983, Accel Partners is one of the world’s leading venture capital firms. The firm is dedicated to partnering with outstanding entrepreneurs to build world-class Internet, software and networking companies. Accel Partners has more than $4 billion under management from its offices in Palo Alto, London, and China, and its portfolio companies have completed IPOs that have created well over $150 billion in market capitalization. Current and former investments include Brightcove, Comscore, Double Fusion, Facebook, Glam, Macromedia, RealNetworks, and The Cloud. For more information, please visit<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Crisp Wireless Enables Companies to Generate Revenue Via Mobile Advertising

New York - March 22, 2007 Crisp Wireless, a mobile technology solutions and services company, offers various technical integrations and packaged tools to help mobile websites generate revenue advertising. Crisp Wireless powers mobile websites for major media brands, print and web publishers including USA Today, Hachette Filipacchi, Internet Broadcasting Systems and Bravo, all who either currently sell or plan to sell advertising on their mobile web sites. Crisp has also developed mobile websites for advertisers, including American Express, Burger King and Unilever's 'I Can't Believe it's Not Butter!' brand.

To further support mobile publishers' advertising efforts, Crisp Wireless has released the beta version of its mLogic MicroSite Builder™ tool, which enables publishers to create, preview and publish mobile microsites for advertisers. The Weather Channel Interactive is the first customer to use the MicroSite Builder, which helps generate incremental revenue via mobile advertising.

"We're helping brands develop a compelling mobile presence and also drive traffic to their promotional sites through advertising on our mobile web site," said Louis Gump, vice president, mobile The Weather Channel Interactive. "The MicroSite Builder tool improves our ability to consult with advertisers and then quickly create a mobile web destination for them."

"In order to drive advertising revenue, mobile websites need to be able to sell robust microsites for brands," said Boris Fridman, CEO of Crisp Wireless. "Based on requests from The Weather Channel and other leading publishers, we built this tool to help companies easily create small-scale mobile sites for their advertisers without requiring any professional services or development resources."

While mLogic MicroSite Builder™ is currently in beta release, Crisp Wireless expects to release the full version in late second quarter.

The Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB), are two of the most active organizations in helping to drive wide adoption of mobile advertising. Crisp Wireless is actively involved with both organizations, participating in committee groups dedicated to establishing standards, guidelines and metrics around Mobile Web Advertising. Many industry experts predict exponential growth in mobile advertising dollars over the next five years, including IDC, which estimates that mobile advertising will expand from $160 million in the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />US in 2006 to $4.2 billion in 2011.

In addition to offering its own solutions, Crisp Wireless is working to secure seamless integrations with many third-party technology platforms, offering publishers choice and flexibility. Crisp's customers can select either mobile-centric technology platforms, such as Third Screen Media, or they can leverage their existing relationships with internet ad servers such as 24/7 Real Media's Open Adstream and Doubleclick DART.

About Crisp Wireless

Crisp Wireless offers technology solutions and services for consumer facing companies that want to extend their brand onto mobile devices. Crisp Wireless' core product, the mLogic™ platform enables companies to efficiently deploy mobile web sites that offer rich media features including audio and video, commerce solutions to sell ringtones, wallpapers and subscriptions, text messaging, and integrated data feeds for content management. Leveraging mLogic's extensive device database, sites are optimized based on unique handsets and carrier capabilities offering consumers the ultimate browsing experience. Crisp Wireless customers are major media companies and publishers including USA Today, Tribune Interactive, NBC Universal, Bravo Cable Network, Hachette Filipacchi and Paramount Pictures.

For more information, please contact [email protected] or visit<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Verizon Wireless and Limbo 41414 Introduce Original Series The Limbo Show on V CAST
Wednesday March 21, 8:29 am ET

BASKING RIDGE, N.J. and BURLINGAME, Calif., March 21 /PRNewswire/ -- Verizon Wireless, operator of the nation's most reliable wireless network, and mobile entertainment pioneer Limbo 41414, announced today an exclusive agreement to launch the first-ever original game show developed specifically for its mobile platform entitled The Limbo Show. Exclusively for Verizon Wireless V CAST customers, The Limbo Show pairs wacky pop culture and current events with an outrageous series of 'Limbo Auctions' in which players win amazing and sometimes quirky prizes for ridiculously low prices every day, such as a new flat screen television or a trip to <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Dublin. Part game show, part text messaging game, The Limbo Show debuts today on V CAST from Verizon Wireless with a 50-inch big screen high-definition television worth $2,299. Previous Limbo Auction winners have won similar televisions for as low as $8.85.

The Limbo Show gives Mobile Web 2.0(SM) customers the ability to view auctions, previous winners and bid on auction items. From close encounters of the celebrity kind, fantasy vacations and luxury cars to hot home electronics, cool new handsets and Starbucks gift cards, comedic improv host Tina-Louise Eckert invites The Limbo Show viewers to bid on daily prizes via an engaging, interactive text-messaging game. In addition to the daily show, Tina-Louise guides viewers through "How to Limbo," and "Tips & Tricks." She also hosts a monthly feature inviting viewers to text her which prizes they want to see up for grabs on the show. The program was created and is produced by a powerhouse team led by former Endemol USA executives Elizabeth Sherman and three-time Emmy® Award winner, Janelle Fiorito.

"The mobile phone is no longer the entertainment platform of the future - it's the entertainment platform of today. The show is a natural extension of our relationship with Verizon Wireless and we're excited to partner with them to engage a new generation of consumers on V CAST," said Jonathan Linner, chief executive officer, Limbo 41414.

In addition to enjoying daily, original mobile content and the opportunity to win amazing prizes via TXT Messaging, V CAST customers will be able to acquire Limbo Loot for each bid placed. The Loot, Limbo 41414's loyalty currency, can be redeemed for prizes - such as exclusive Verizon Wireless Ring Tones - in the Limbo Rewards store at To start playing Limbo, Verizon Wireless customers can send a TXT Message with the word V CAST to the number 41414. Standard TXT Messaging rates apply.

Since launching in January 2006, Limbo 41414 has created a huge buzz in the mobile entertainment world with its red-hot, premiere "upside down" Limbo Auction. In the Limbo Auction, consumers enter a game where they bid on prizes via their mobile phones or online. The twist is that, unlike a traditional auction where the highest bidder wins, the person with the lowest unique bid wins. Limbo 41414 has run more than 500 auctions, awarding more than $450,000 in prizes for bids totaling less than $2,000, including a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year's supply of gasoline for $54.24.

Customers with select V CAST-enabled phones can check out V CAST from their phones for just $3.00 for a 24-hour use subscription or by signing up for the $15.00 V CAST VPak monthly subscription. The Limbo V CAST Video channel is located within the Showcase category on V CAST. Customers get unlimited basic video, including the Limbo V CAST Video channel, but application download fees apply for 3D games and premium video. There are no airtime charges to download, stream or watch V CAST content.

For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to

About Verizon Wireless

Verizon Wireless operates the nation's most reliable wireless voice and data network, serving more than 59 million customers. The largest US wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 65,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ - News) and Vodafone (NYSE and LSE: VOD - News News). Find more information on the Web at To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at

About Limbo 41414

Limbo 41414 ( is defining a new category of mobile entertainment with its patent pending text-message based game play. Limbo 41414 brings consumers an engaging community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes.

Limbo 41414 is a private corporation backed by two of the world's top Venture Capital funds: Azure Capital Partners ( and Draper Fisher Jurvetson ( This venture also reunites the proven entrepreneurial team of Rob Lawson, Jonathon Linner and Juho-Pekka Virolainen. Limbo 41414 is headquartered in Burlingame, California.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />


Burbank, Feb. 26, 2007 - Real Hip Hop (RHH) (, a VeriSign backed joint venture and pioneer of the largest digital distribution network for urban content owners, and bCODE, a mobile technology provider, today announced a joint partnership to launch M-Coupon and M-Ticket services with a dozen retail venues in Atlanta. The urban lifestyle partners will include fast-food restaurants, retail venues, club venues and movie theaters.

Branded as the "Real VIP" service, consumers can scan coupons and tickets directly from the screen of their mobile phones or PDA. Real Hip Hop monthly subscribers get discounts, VIP access to venues, exclusive digital content and the ability to purchase and receive instant movie tickets to their mobile phones. The service works with more than 99 percent of mobile devices in the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S. market.

"Real Hip Hop's  business development and lifestyle product innovation skill set combined with bCODE's technology innovations made it possible to launch this world-pioneering mobile service in North America and the Urban community," said John Huffman, CEO of Real Hip Hop.  "We choose bCODE's technology because it was not restrictive to just high-end devices, but rather has the ability to stream video and music content to retail screens and mobile phones in real-time. Our motto is to continually improve the quality of life of our monthly subscribers. Therefore, this is perfect for our target audience."

Last month, Jupiter Research released a report stating that 24 percent of mobile phone owners in the U.S. are interested in receiving special offers and coupons on their mobile phones. Another report, authored by Juniper Research, predicts that the global mobile ticketing market will reach revenues of $38 Billion by 2009.

Upon scanning of the M-Coupon or M-Ticket, the user will now be identified by the system and be granted access to a number of different services using the web-enabled touchscreen. These include: viewing movie trailers, listening to music tracks, playing games, select personalized offers and have the option to download that digital content to his/her mobile phone or smart device.

For the M-Ticket service, the user will be able to purchase a movie ticket in as few as two short text messages, stating movie name and session time.  The ticket is then delivered in real-time to the mobile phone as a plain text message, ready for automated scanning and Real VIP access.

On the enterprise end, the Real VIP service provides its Advertising Partners an unprecedented level of real-time, physical world ad-targeting capabilities. For example, a soft drink ad can be personalized and targeted to a screen within seconds of the soft drink purchase at a fast food outlet or cinema candy bar.

For its Content Partners, it is a new channel to distribute relevant digital content within various retail environments. For example, distributing ringtones and MP3s for tracks playing at a club, or movie wallpaper at the theater.

For the Retail Venues, it is a new way to create a new mobile-enabled retail experience, generate customer loyalty through digital rewards and additional revenue through digital content up-sale.

Following a number of mobile barcode pilots in the U.S. that are limited by operator and by device, Real Hip Hop and bCODE are heading toward a fresh new direction with this New Media service using an all-compatible scanning system combined with a multimedia distribution platform.

"Text message marketing campaigns have so far been restricted to the text message itself. As an analogy, that's like an email marketing campaign without a website to click-through to. Our multimedia platform provides that 'website' for the text message to 'click' too. For the retailer and brand, it's about interacting with their customers to stay relevant, not just communicating with them. Huffman and his team have developed a uniquely entrenched subscription service for the Urban community. We are glad they have chosen us to be one of their key technology partners," said Michael Mak, CEO of bCODE.

You can see a demonstration of the bCODE product and Real VIP service at the CTIA Wireless conference in Orlando, Florida on March 27-29th, 2007.

About Real Hip Hop
Real Hip Hop, LLC, a subsidiary of Real Content Group, was established in 2005. The Los Angeles based digital solutions business is a joint venture between the Company's management team and VeriSign Incorporated. Real Hip Hop has amassed the largest digital distribution network available for urban content owners and creators. Cellular distribution partners include Cingular Wireless, Verizon Wireless, T-mobile, Sprint/Nextel, Boost Mobile, tier 2, rural and international carriers. The Company's direct to consumer distribution channels include, The Mob, Real Tone Jukebox,, Zingy and Playphone. Real Hip Hop's online distribution partners include iTunes, Yahoo Music, AOL Music, MSN, Napster, Rhapsody and over 200 digital download and video sites. Real Hip Hop is currently pre-loading content on over 5 million Motorola handsets. In addition to reaching over 500 million consumers via its digital distribution network, Real Hip Hop also provides the most complete online and mobile content marketing and business development solutions to content owners, creators, carriers, aggregators, marketers, advertisers and technology companies.

About bCODE
bCODE is a mobile ticketing and coupon technology provider. The bCODE mobile ticket delivery and redemption platform provides the world's most compatible solution for mobile ticketing. Unlike 1D/2D barcode and RFID-based mobile ticketing technologies that require a phone specific chipset or graphics, the bCODE's internationally patented solution is based on standard SMS text messaging and is supported by 99% of all mobile phones in the market including, PDAs, RIM Blackberry, Palm Treo and other devices like the Apple iPOD. bCODE's customers include Telstra, Australia Post, Jetstar Airways, Village Roadshow Cinemas, Greater Union Cinemas and a number of bars, clubs, restaurants and convention center venues in Australia.  bCODE has offices in Los Angeles and Sydney. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

CRE8 Strengthens South American Presence with the Acquisition of Multiecast

March 6, 2007 (Christchurch, New Zealand) – CRE8 (NZAX: PLS) announced today the acquisition of Multiecast Limitada, a leading provider of interactive content services for mobile phone operators and media companies in South America.

Through its operations in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Santiago Chile, Multiecast provides content services to Movistar Chile, Entel PCS and Claro Chile and delivers interactive TV services to the three largest media companies in Chile. The Company has also enabled some of the most innovative mobile marketing campaigns for brands such as Kodak,        Gillette, Nestlé, Duracell and banking applications for the largest financial institutions in the region.

By combining key assets and capabilities, the two companies aim to create the largest footprint for content services throughout Latin America. Through the Multiecast acquisition, CRE8 extends its content service offering to mobile operators in Chile, Peru and Colombia, and has existing content agreements and strategic relationships in El Salvador, Guatemala, Honduras, Nicaragua, Panama, Boliva and Mexico.

CRE8 will base its South American operations in Santiago, Chile and soon enter into Brazil and Argentina while continuing to expand throughout Central America from Mexico City.

“We have achieved another milestone for CRE8, as we not only extend our geographic footprint, but also enhance our local content service offering by closely working with mobile operators and leading content providers in the region,” said Christopher Tiensch, Chief Executive Officer of CRE8. “Mulitecast has a committed, dynamic and entrepreneurial team with a proven track record in the telecommunications, media and technology sector.”

Under the terms of the agreement, Multiecast will operate as a wholly owned subsidiary of CRE8, with CRE8 acquiring all of the equity in return for the following consideration:

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·          Initial cash consideration of US$500,000 and US$200,000 in working capital to accelerate growth throughout the region;

·          Conditional cash consideration of up to US$2 million over two years if Multiecast achieves a 50% yearly revenue growth, EBIT of 25%, and key management remains with the company during the period.

Nicolas Barrera Rios, CRE8’s General Manager in Latin America commented on the acquisition: “The two companies are an ideal match, and we are excited about the technology, talent and customer relationships that this acquisition will bring to CRE8.”

“By joining forces with CRE8, the combined company will be in a stronger position to roll-out a portfolio of services throughout Latin America and capitalise on a number a strategic business opportunities,” said Cristian Olea, Chief Executive Officer of Multiecast.


About CRE8
CRE8 (NZAX: PLS) is a leading provider of content, connectivity and network services for mobile operators, brands and media companies worldwide. CRE8 is a subsidiary company of Plus SMS Holdings Limited. For more information visit:

For media enquiries, contact: Christopher Tiensch. Tel: +44 1481 735 555.

Omnicom’s Mobile Agency ipsh! Selects Mobile Complete to Bring DeviceAnywhere Testing to Branded Mobile Games and Video

(San Francisco, CA) - ipsh!, the award-winning, full-service mobile marketing and advertising agency, has selected Mobile Complete, the leading provider of solutions and services aimed at improving the mobile experience to streamline their clients' mobile application delivery systems.

"When our clients have a new branded mobile game or video as part of an integrated advertising campaign, they can't afford to sit on it for a lengthy, drawn-out testing cycle," said Mike Jelley CTO and Co-Founder of ipsh!. "They expect a quick time to market and the ability to test their products on a large cross section of handsets on all of the major <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />US carriers. Mobile Complete allows us to do that, easily and efficiently."

Mobile Complete was recently awarded Mobile Monday's Global Peer Award for “Community Favorite” at the 3GSM World Congress in Barcelona for their outstanding innovation in mobility from a crowded field of twenty-one finalists from around the world. DeviceAnywhere, Mobile Complete’s flagship service, provides developers and commercial users real-time interaction with real devices connected to live networks worldwide.  

"Testing a new application should never be the toughest part of mobile marketing campaign," said Mobile Complete CEO Faraz Syed. "We're proud to help ipsh! expand the reach of their clients' branded mobile content with our own creative mobile advertising services."

DeviceAnywhere allows users to create, run and monitor multiple scripts concurrently, on virtually every mobile handset available to the public - all from a single application. "Our users see their products performing exactly as the consumer will experience them and that’s a huge advantage when dealing with content as intricate as mobile games and video," continued Syed, "problems can be easily and quickly fixed before they go into the public domain."

Jelley agrees.  "Those are assets you absolutely have to get right the first time, on time.  That's what makes this such an invaluable service to our clients."

About ipsh!
ipsh! is the award-winning, full service, global mobile marketing agency. With hundreds of campaigns executed since the company’s inception in June 2001, ipsh! provides strategy, creative, execution and analytics across an array of mobile technologies including 1-way and 2-way SMS, alerts, promotions, ringtones, logos, pictures, wallpaper, screensavers, java games, real-time voting/polling, chat, interactive TV, text to screen, IVR (interactive voice response), premium SMS, MMS, mobile video, bluecasting, location-based services, and mobile media planning & buying. ipsh! is part of The Marketing Arm network and a wholly owned subsidiary of Omnicom Group Inc. and has offices in San Francisco, New York and London.

Omnicom Group Inc. (NYSE-OMC) ( is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About Mobile Complete
Mobile Complete is the leading provider of solutions and services aimed at improving the mobile experience. Mobile Complete’s products fuel the mobile content industry by enabling content developers and aggregators, service providers, handset manufacturers, and testing labs to validate actual end-to-end user performance. Its unique Direct-to-Device™ technology provides access to real devices in live global networks, from anywhere. Our complete product portfolio includes solutions for:

Enterprises: DeviceAnywhere™, LiveTest™, LiveMonitor™
Developers: DeviceAnywhere, Test and Monitor
Partners: Virtual Developer Labs
For a free demo of our products and services, call or email us at
1-888-675-8612 or
<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />


Latest Investment Brings Total To $20,000,000; Reverse Stock Split In Works

MPLC, Inc. (“MPLC”) (OTCBB: MPNC), the publicly traded parent company of digital entertainment company New Motion, Inc., announced today that it has closed a private placement, raising gross proceeds of $10,000,000.  This investment enables the two year old company to continue to grow organically and participate in the rapidly consolidating mobile entertainment marketplace.

In the placement, MPLC sold approximately 8,334 shares of its Series D Preferred Stock which are convertible into an aggregate of approximately 500,040,000 shares of its Common Stock.  This results in an effective price per share of Common Stock of approximately $.02. 

MPLC’s board has also authorized a 300 for 1 reverse stock split to go into effect in the next 30 to 60 days.  Following the completion of the 300 for 1 reverse stock-split, MPLC estimates that it will have approximately 11,680,488 shares of Common Stock outstanding.  Calculations are that shares of Series D Preferred Stock sold in the offering will automatically convert into approximately 1,666,800 shares of MPLC Common Stock, resulting in an effective price per share of Common Stock of approximately $6.00 on a post reverse stock-split basis.  Shares of Series A, Series B and Series C Preferred Stock will automatically convert into a total of approximately 9,763,688 shares of MPLC Common Stock.  The currently outstanding shares of MPLC Common Stock will be reduced from 75,000,000 shares to approximately 250,000 shares.  For a more complete discussion of the currently planed reverse-split and the capital structure of MPLC, please refer to MPLC’s public filings and specifically the Form 8-K dated February 12, 2007.  

"We are excited about the completion of the Series D private placement.  This completes a series of transactions whereby we have acquired and financed New Motion, Inc., a consumer digital entertainment company that is now well positioned to take advantage of projected growth in the mobile entertainment market,” said Burton Katz, chief executive officer of MPLC and New Motion, Inc.   “The $20 million in gross proceeds we recently raised in the combined Series A, B and D offerings, along with the assets recently acquired from Mobliss, provide us with the capital, platform and technology necessary to execute our strategy and leverage the growing trend of consumers who use their mobile devices to interact with media services on the Internet.”

Sanders Morris Harris, Inc. acted as advisor to New Motion, Inc. on the $10,000,000 private placement.  Please contact Dean Oakey at 213-253-2282 for more information.

About MPLC, Inc. and New Motion, Inc.
MPLC, Inc. operates through its wholly owned subsidiary, New Motion, Inc.  New Motion is a digital entertainment company providing a broad range of digital and mobile products and services to consumers.  New Motion combines the power of the Internet, the latest in mobile technology, and traditional marketing / advertising methodologies in their brands: MobileSidewalk™, one of the largest <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S. based mobile entertainment companies, RingtoneChannel, a mobile storefront provider, Bid4Prizes, a low-bid mobile auction game, and GatorArcade, an online and mobile game site.  Headed by a seasoned team of Internet, new media, entertainment and technology professionals, New Motion was founded in 2005 and is headquartered in Irvine, California with a branch office in Los Angeles.  Wired Magazine recently declared New Motion’s mobile content capabilities a “rival to those of their mainstream-media counterparts,” Wireless Business Forecast named New Motion “a company to watch,” and RCR Wireless News noted that New Motion is “gaining traction in the direct-to-consumer ring.”  For more information, please visit

Safe Harbor
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, about MPLC and New Motion. Forward-looking statements are statements that are not historical facts. Such forward-looking statements, based upon the current beliefs and expectations of MPLC's management, are subject to risks and uncertainties, which could cause actual results to differ from the forward looking statements. The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: changing interpretations of generally accepted accounting principles; continued compliance with government regulations; legislation or regulatory environments, requirements or changes adversely affecting the businesses in which New Motion engaged; demand for the products and services that New Motion provides, general economic conditions; geopolitical events and regulatory changes, as well as other relevant risks detailed in MPLC's filings with the Securities and Exchange Commission. The information set forth herein should be read in light of such risks. MPLC assumes no obligation to update the information contained in this press release.

# # #

Dean Oakey -- Financial Inquiries
Karen Strickholm – Press Inquiries
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Ericsson IPX first with live Payforit services in the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />UK

The Ericsson (NASDAQ: ERIC) IPX WAP billing solution is the first mobile payment system to host a live payment service complying with the Payforit scheme on the T-Mobile network in the UK.

Ericsson is further securing a leading position in the growing multimedia, content and payment solutions sector by conforming to the Payforit mobile payment scheme. Through Ericsson IPX content providers can now be connected to more than 650 million subscribers worldwide who can buy mobile content.

Payforit is a mobile payment scheme being promoted to provide a safe and trustworthy environment for consumers buying mobile content. It is being applied to purchases made through off-portal WAP session mobile payment mechanisms.

Gavin Dent, Group Manager – Commercial Partners at T-Mobile UK, says: “We are excited at the huge opportunity Payforit represents in the mobile payments space. T-Mobile has now accredited several Payforit service providers including Ericsson IPX, who were the first on the T-Mobile network to launch a live Payforit service (”

Peter Garside, Regional Manager, Ericsson IPX, says, “We are proud to have established an excellent early position with Payforit. Ericsson has launched WAP Billing services in 12 countries and with this experience has been able to quickly meet UK operator requirements. Ericsson IPX has now been through the accreditation processes of all UK mobile operators and is operating live services on three networks.”

With cross-operator support, the “Trusted Mobile Payment Framework” underpinning Payforit governs how merchants, accredited payment intermediaries and operators co-operate to make mobile payments a secure and seamless process.

Further to developing trust in mobile payment, Payforit aims at creating transparency and ease of use for consumers. A set of “screen style” rules govern how payment pages look and function, simplifying and securing how users purchase content via a standardized interface presented on their mobile phones.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.


Ericsson Media Relations
David Curl
Phone: 01483305677
E-mail: [email protected]

About Ericsson IPX
Ericsson IPX is a non-branded, white-label service that comprises mobile billing and connectivity via SMS, MMS, web and WAP. The premium service, IPX Payment, is available to more than 650 million mobile subscribers in 21 countries, and new markets are being added continuously. With the non-premium service, IPX Messaging, content providers can deliver to and receive SMS messages from mobile subscribers worldwide. Read more at: http//

About Payforit
The Payforit scheme is governed by ‘The Trusted Mobile Payment Framework’ rules which outline how merchants, accredited payment intermediaries and operators co-operate. With Payforit, all payment pages are hosted by Accredited Payment Intermediaries (aggregators); not the merchant hence the payment mechanism and the merchant are separated. The payment intermediary is responsible for auditing all transactions therefore creating a secure, reliable payment mechanism, where consumers purchasing mobile content can feel reassured.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />



Mobile Platform Most Effective Way to Reach Customers

February 27, 2007, IRVINE, Calif. and VANCOUVER, British Columbia – Boost Mobile®, a lifestyle-based telecommunications brand that develops and distributes wireless communications products for the youth market, and AirG, a global leader in powering mobile communities and wireless social networking, announced today the results of one of the largest mobile marketing campaigns in the United States.  The Get Hookt Up With a New Ride campaign combined the resources of Boost Mobile, AirG and West Coast Customs – the Kingz of Customs – to offer Boost Mobile customers across the country the opportunity to win a new, fully customized Dodge Charger.  The winner of the contest is James Fauntleroy of <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Burlington, New Jersey, one of ten children and who also works at a local gas station.

Between October 15, 2006 and January 15, 2007, more than 1.5 million entries were received for the Get Hookt Up With A New Ride campaign via multiple online and offline channels including the mobile phone through Boost Hookt – the popular mobile community on Boost Mobile, retail mail-in, a national radio text to join campaign, an online signup promoted through MySpace viral referrals, and online signups through the West Coast Customs and Boost Mobile websites.  Throughout the campaign period, more than 98 percent of the 1.5+ million entries were received through mobile phones via the Boost Hookt mobile community, demonstrating that the mobile phone is rapidly becoming the fastest and easiest way for advertisers to interact with consumers. 

“Boost Hookt demonstrates Boost Mobile’s commitment to providing its customers with new and innovative ways to communicate and stay in touch with their friends,” said Boost Mobile Director of Value Added Services Craig Thole.  “Based on the phenomenal results revealed today, we believe that Boost Hookt can also act as an important business platform for advertisers and media companies to engage and interact with consumers on their mobile phones, while at the same time upholding the brand values and consumer experience of Boost Mobile.”

AirG recently conducted a series of surveys in its community where it took just 22 minutes to survey 10 thousand users, whereby community members proactively provided valuable insights into their spending habits and behavior, and revealed the importance of the mobile platform for marketers and advertisers.  For example, 65.6% of users surveyed cite texting as their favorite cell phone activity, 75% prefer chatting on their phone to watching television and 59% do not personally own a PC.

“Through this national campaign, we have demonstrated that the mobile platform should become a part of every media buyer’s marketing mix,” said Frederick Ghahramani, Director, AirG.  “Mobile communities like Boost Hookt captivate users every day, providing advertisers a tremendous platform to formulate creative and interactive campaigns that engage customers and effectively promote their brands.” 

“I am thrilled with the outcome of teaming up with AirG and Boost Mobile.  This successful multi-media campaign has helped to take West Coast Customs to the next level, as well as give us the opportunity to reach out to our fans in a whole new way,” said Ryan Haus, CEO of West Coast Customs.

Boost Hookt is a private labeled mobile community on Boost Mobile, powered by AirG.  Boost  Hookt has multiple unique features such as instant messaging, picture profiles, blogging, public and private messaging, targeted promotions and contests, and comes complete with AirG’s suite of mobile community software including the Community Marketing Engine, Community Patrol, Community Storefront, and Community Marketing Toolkit.  Mobile users can access Boost Hookt via a browseable version through the Boost LIVE deck, or through downloadable and embedded versions on Boost Mobile handsets. 

About Boost Mobile
Based in Irvine, California, Boost Mobile, LLC, a division of Sprint Nextel Corporation, (NYSE: S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market.  Boost is among the fastest growing wireless services in the U.S. and now has more than 3.8 million customers - the majority of which are under the age of 25.  Boost-branded wireless phones with its exclusive BoostTM Walkie-Talkie service and Re-Boost® Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities.  Experience Boost on the Web at

About AirG
AirG powers mobile communities and wireless social networking.  The company’s products and services have a proven track record of increasing customer affinity for leading mobile operators and media companies globally including Sprint Nextel, AT&T, Boost Mobile, Virgin Mobile and MTV Asia.  AirG’s mobile community has more than ten million unique users worldwide and is available on more than 85 mobile operators.  Based in Vancouver, Canada, the company also has operations in the UK, Australia, Italy, the Philippines and India.

About West Coast Customs
In 1993, after borrowing $5,000.00 from his grandfather, Ryan created West Coast Customs, a custom car shop that like its owner busts through every boundary making their own rules.  A philosophy that seems to have paid off, in just a short time Ryan has turned his grandfather’s loan into a $10 million dollar corporation and his WCC logo into a world wide brand.  Catering to celebrity clients, Ryan and the guys of WCC are known exclusively for creating straight to the core designs and awe inspiring custom vehicles.  WCC is responsible for bringing the custom whip craze to Middle America.  Ryan’s creations have no limits to all who are interested in a little bling!

Allison Webb
Tel: (604) 408-2228 ext. 125
allisonw AT<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />