Member Press Release | Page 60 | MMA Global

Member Press Release




Omnicom’s Mobile Agency ipsh! Selects Mobile Complete to Bring DeviceAnywhere Testing to Branded Mobile Games and Video

(San Francisco, CA) - ipsh!, the award-winning, full-service mobile marketing and advertising agency, has selected Mobile Complete, the leading provider of solutions and services aimed at improving the mobile experience to streamline their clients' mobile application delivery systems.

"When our clients have a new branded mobile game or video as part of an integrated advertising campaign, they can't afford to sit on it for a lengthy, drawn-out testing cycle," said Mike Jelley CTO and Co-Founder of ipsh!. "They expect a quick time to market and the ability to test their products on a large cross section of handsets on all of the major <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />US carriers. Mobile Complete allows us to do that, easily and efficiently."

Mobile Complete was recently awarded Mobile Monday's Global Peer Award for “Community Favorite” at the 3GSM World Congress in Barcelona for their outstanding innovation in mobility from a crowded field of twenty-one finalists from around the world. DeviceAnywhere, Mobile Complete’s flagship service, provides developers and commercial users real-time interaction with real devices connected to live networks worldwide.  

"Testing a new application should never be the toughest part of mobile marketing campaign," said Mobile Complete CEO Faraz Syed. "We're proud to help ipsh! expand the reach of their clients' branded mobile content with our own creative mobile advertising services."

DeviceAnywhere allows users to create, run and monitor multiple scripts concurrently, on virtually every mobile handset available to the public - all from a single application. "Our users see their products performing exactly as the consumer will experience them and that’s a huge advantage when dealing with content as intricate as mobile games and video," continued Syed, "problems can be easily and quickly fixed before they go into the public domain."

Jelley agrees.  "Those are assets you absolutely have to get right the first time, on time.  That's what makes this such an invaluable service to our clients."

About ipsh!
ipsh! is the award-winning, full service, global mobile marketing agency. With hundreds of campaigns executed since the company’s inception in June 2001, ipsh! provides strategy, creative, execution and analytics across an array of mobile technologies including 1-way and 2-way SMS, alerts, promotions, ringtones, logos, pictures, wallpaper, screensavers, java games, real-time voting/polling, chat, interactive TV, text to screen, IVR (interactive voice response), premium SMS, MMS, mobile video, bluecasting, location-based services, and mobile media planning & buying. ipsh! is part of The Marketing Arm network and a wholly owned subsidiary of Omnicom Group Inc. and has offices in San Francisco, New York and London.

Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About Mobile Complete
Mobile Complete is the leading provider of solutions and services aimed at improving the mobile experience. Mobile Complete’s products fuel the mobile content industry by enabling content developers and aggregators, service providers, handset manufacturers, and testing labs to validate actual end-to-end user performance. Its unique Direct-to-Device™ technology provides access to real devices in live global networks, from anywhere. Our complete product portfolio includes solutions for:

Enterprises: DeviceAnywhere™, LiveTest™, LiveMonitor™
Developers: DeviceAnywhere, Test and Monitor
Partners: Virtual Developer Labs
For a free demo of our products and services, call or email us at
1-888-675-8612 or mcsales@mobilecomplete.com
<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />






NEW MOTION, INC.  PARENT MPLC, INC. CLOSES ON $10,000,000 PRIVATE PLACEMENT

Latest Investment Brings Total To $20,000,000; Reverse Stock Split In Works

IRVINE, CA --
MPLC, Inc. (“MPLC”) (OTCBB: MPNC), the publicly traded parent company of digital entertainment company New Motion, Inc., announced today that it has closed a private placement, raising gross proceeds of $10,000,000.  This investment enables the two year old company to continue to grow organically and participate in the rapidly consolidating mobile entertainment marketplace.

In the placement, MPLC sold approximately 8,334 shares of its Series D Preferred Stock which are convertible into an aggregate of approximately 500,040,000 shares of its Common Stock.  This results in an effective price per share of Common Stock of approximately $.02. 

MPLC’s board has also authorized a 300 for 1 reverse stock split to go into effect in the next 30 to 60 days.  Following the completion of the 300 for 1 reverse stock-split, MPLC estimates that it will have approximately 11,680,488 shares of Common Stock outstanding.  Calculations are that shares of Series D Preferred Stock sold in the offering will automatically convert into approximately 1,666,800 shares of MPLC Common Stock, resulting in an effective price per share of Common Stock of approximately $6.00 on a post reverse stock-split basis.  Shares of Series A, Series B and Series C Preferred Stock will automatically convert into a total of approximately 9,763,688 shares of MPLC Common Stock.  The currently outstanding shares of MPLC Common Stock will be reduced from 75,000,000 shares to approximately 250,000 shares.  For a more complete discussion of the currently planed reverse-split and the capital structure of MPLC, please refer to MPLC’s public filings and specifically the Form 8-K dated February 12, 2007.  

"We are excited about the completion of the Series D private placement.  This completes a series of transactions whereby we have acquired and financed New Motion, Inc., a consumer digital entertainment company that is now well positioned to take advantage of projected growth in the mobile entertainment market,” said Burton Katz, chief executive officer of MPLC and New Motion, Inc.   “The $20 million in gross proceeds we recently raised in the combined Series A, B and D offerings, along with the assets recently acquired from Mobliss, provide us with the capital, platform and technology necessary to execute our strategy and leverage the growing trend of consumers who use their mobile devices to interact with media services on the Internet.”

Sanders Morris Harris, Inc. acted as advisor to New Motion, Inc. on the $10,000,000 private placement.  Please contact Dean Oakey at 213-253-2282 for more information.

About MPLC, Inc. and New Motion, Inc.
MPLC, Inc. operates through its wholly owned subsidiary, New Motion, Inc.  New Motion is a digital entertainment company providing a broad range of digital and mobile products and services to consumers.  New Motion combines the power of the Internet, the latest in mobile technology, and traditional marketing / advertising methodologies in their brands: MobileSidewalk™, one of the largest <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S. based mobile entertainment companies, RingtoneChannel, a mobile storefront provider, Bid4Prizes, a low-bid mobile auction game, and GatorArcade, an online and mobile game site.  Headed by a seasoned team of Internet, new media, entertainment and technology professionals, New Motion was founded in 2005 and is headquartered in Irvine, California with a branch office in Los Angeles.  Wired Magazine recently declared New Motion’s mobile content capabilities a “rival to those of their mainstream-media counterparts,” Wireless Business Forecast named New Motion “a company to watch,” and RCR Wireless News noted that New Motion is “gaining traction in the direct-to-consumer ring.”  For more information, please visit www.newmotioninc.com.

Safe Harbor
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, about MPLC and New Motion. Forward-looking statements are statements that are not historical facts. Such forward-looking statements, based upon the current beliefs and expectations of MPLC's management, are subject to risks and uncertainties, which could cause actual results to differ from the forward looking statements. The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: changing interpretations of generally accepted accounting principles; continued compliance with government regulations; legislation or regulatory environments, requirements or changes adversely affecting the businesses in which New Motion engaged; demand for the products and services that New Motion provides, general economic conditions; geopolitical events and regulatory changes, as well as other relevant risks detailed in MPLC's filings with the Securities and Exchange Commission. The information set forth herein should be read in light of such risks. MPLC assumes no obligation to update the information contained in this press release.

# # #

CONTACT:
       
Dean Oakey -- Financial Inquiries
213-253-2282
Karen Strickholm – Press Inquiries
505-988-4401
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />





Ericsson IPX first with live Payforit services in the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />UK

The Ericsson (NASDAQ: ERIC) IPX WAP billing solution is the first mobile payment system to host a live payment service complying with the Payforit scheme on the T-Mobile network in the UK.

Ericsson is further securing a leading position in the growing multimedia, content and payment solutions sector by conforming to the Payforit mobile payment scheme. Through Ericsson IPX content providers can now be connected to more than 650 million subscribers worldwide who can buy mobile content.

Payforit is a mobile payment scheme being promoted to provide a safe and trustworthy environment for consumers buying mobile content. It is being applied to purchases made through off-portal WAP session mobile payment mechanisms.

Gavin Dent, Group Manager – Commercial Partners at T-Mobile UK, says: “We are excited at the huge opportunity Payforit represents in the mobile payments space. T-Mobile has now accredited several Payforit service providers including Ericsson IPX, who were the first on the T-Mobile network to launch a live Payforit service (wap.logogo.com).”

Peter Garside, Regional Manager, Ericsson IPX, says, “We are proud to have established an excellent early position with Payforit. Ericsson has launched WAP Billing services in 12 countries and with this experience has been able to quickly meet UK operator requirements. Ericsson IPX has now been through the accreditation processes of all UK mobile operators and is operating live services on three networks.”

With cross-operator support, the “Trusted Mobile Payment Framework” underpinning Payforit governs how merchants, accredited payment intermediaries and operators co-operate to make mobile payments a secure and seamless process.

Further to developing trust in mobile payment, Payforit aims at creating transparency and ease of use for consumers. A set of “screen style” rules govern how payment pages look and function, simplifying and securing how users purchase content via a standardized interface presented on their mobile phones.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

Read more at http://www.ericsson.com

FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Media Relations
David Curl
Phone: 01483305677
E-mail: [email protected]

About Ericsson IPX
Ericsson IPX is a non-branded, white-label service that comprises mobile billing and connectivity via SMS, MMS, web and WAP. The premium service, IPX Payment, is available to more than 650 million mobile subscribers in 21 countries, and new markets are being added continuously. With the non-premium service, IPX Messaging, content providers can deliver to and receive SMS messages from mobile subscribers worldwide. Read more at: http//:www.ericsson.com/solutions/ipx/

About Payforit
The Payforit scheme is governed by ‘The Trusted Mobile Payment Framework’ rules which outline how merchants, accredited payment intermediaries and operators co-operate. With Payforit, all payment pages are hosted by Accredited Payment Intermediaries (aggregators); not the merchant hence the payment mechanism and the merchant are separated. The payment intermediary is responsible for auditing all transactions therefore creating a secure, reliable payment mechanism, where consumers purchasing mobile content can feel reassured.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

 





BOOST MOBILE, WEST COAST CUSTOMS & AirG DEMONSTRATE POWER OF MOBILE MARKETING

Mobile Platform Most Effective Way to Reach Customers

February 27, 2007, IRVINE, Calif. and VANCOUVER, British Columbia – Boost Mobile®, a lifestyle-based telecommunications brand that develops and distributes wireless communications products for the youth market, and AirG, a global leader in powering mobile communities and wireless social networking, announced today the results of one of the largest mobile marketing campaigns in the United States.  The Get Hookt Up With a New Ride campaign combined the resources of Boost Mobile, AirG and West Coast Customs – the Kingz of Customs – to offer Boost Mobile customers across the country the opportunity to win a new, fully customized Dodge Charger.  The winner of the contest is James Fauntleroy of <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Burlington, New Jersey, one of ten children and who also works at a local gas station.

Between October 15, 2006 and January 15, 2007, more than 1.5 million entries were received for the Get Hookt Up With A New Ride campaign via multiple online and offline channels including the mobile phone through Boost Hookt – the popular mobile community on Boost Mobile, retail mail-in, a national radio text to join campaign, an online signup promoted through MySpace viral referrals, and online signups through the West Coast Customs and Boost Mobile websites.  Throughout the campaign period, more than 98 percent of the 1.5+ million entries were received through mobile phones via the Boost Hookt mobile community, demonstrating that the mobile phone is rapidly becoming the fastest and easiest way for advertisers to interact with consumers. 

“Boost Hookt demonstrates Boost Mobile’s commitment to providing its customers with new and innovative ways to communicate and stay in touch with their friends,” said Boost Mobile Director of Value Added Services Craig Thole.  “Based on the phenomenal results revealed today, we believe that Boost Hookt can also act as an important business platform for advertisers and media companies to engage and interact with consumers on their mobile phones, while at the same time upholding the brand values and consumer experience of Boost Mobile.”

AirG recently conducted a series of surveys in its community where it took just 22 minutes to survey 10 thousand users, whereby community members proactively provided valuable insights into their spending habits and behavior, and revealed the importance of the mobile platform for marketers and advertisers.  For example, 65.6% of users surveyed cite texting as their favorite cell phone activity, 75% prefer chatting on their phone to watching television and 59% do not personally own a PC.

“Through this national campaign, we have demonstrated that the mobile platform should become a part of every media buyer’s marketing mix,” said Frederick Ghahramani, Director, AirG.  “Mobile communities like Boost Hookt captivate users every day, providing advertisers a tremendous platform to formulate creative and interactive campaigns that engage customers and effectively promote their brands.” 

“I am thrilled with the outcome of teaming up with AirG and Boost Mobile.  This successful multi-media campaign has helped to take West Coast Customs to the next level, as well as give us the opportunity to reach out to our fans in a whole new way,” said Ryan Haus, CEO of West Coast Customs.

Boost Hookt is a private labeled mobile community on Boost Mobile, powered by AirG.  Boost  Hookt has multiple unique features such as instant messaging, picture profiles, blogging, public and private messaging, targeted promotions and contests, and comes complete with AirG’s suite of mobile community software including the Community Marketing Engine, Community Patrol, Community Storefront, and Community Marketing Toolkit.  Mobile users can access Boost Hookt via a browseable version through the Boost LIVE deck, or through downloadable and embedded versions on Boost Mobile handsets. 

About Boost Mobile
Based in Irvine, California, Boost Mobile, LLC, a division of Sprint Nextel Corporation, (NYSE: S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market.  Boost is among the fastest growing wireless services in the U.S. and now has more than 3.8 million customers - the majority of which are under the age of 25.  Boost-branded wireless phones with its exclusive BoostTM Walkie-Talkie service and Re-Boost® Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities.  Experience Boost on the Web at www.boostmobile.com


About AirG
AirG powers mobile communities and wireless social networking.  The company’s products and services have a proven track record of increasing customer affinity for leading mobile operators and media companies globally including Sprint Nextel, AT&T, Boost Mobile, Virgin Mobile and MTV Asia.  AirG’s mobile community has more than ten million unique users worldwide and is available on more than 85 mobile operators.  Based in Vancouver, Canada, the company also has operations in the UK, Australia, Italy, the Philippines and India.  www.airg.com

About West Coast Customs
In 1993, after borrowing $5,000.00 from his grandfather, Ryan created West Coast Customs, a custom car shop that like its owner busts through every boundary making their own rules.  A philosophy that seems to have paid off, in just a short time Ryan has turned his grandfather’s loan into a $10 million dollar corporation and his WCC logo into a world wide brand.  Catering to celebrity clients, Ryan and the guys of WCC are known exclusively for creating straight to the core designs and awe inspiring custom vehicles.  WCC is responsible for bringing the custom whip craze to Middle America.  Ryan’s creations have no limits to all who are interested in a little bling!

MEDIA CONTACT:
Allison Webb
AirG
Tel: (604) 408-2228 ext. 125
allisonw AT airg.com<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

 




GetLisa to Provide Content and Multimedia Services to Long Lines Wireless
<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Boulder, Colorado – Feb. 6, 2007

Mobile customers to benefit from expanded line of multimedia offerings.

GetLisa Information Services Inc., a social media company focused on providing complete mobile content solutions to regional wireless carriers, signed an agreement with Long Lines Wireless, based in Sergeant Bluff, IA, to provide a full suite of multimedia content services beginning in the first quarter 2007.

As part of the agreement, GetLisa will host the community based LISA System - Local Information Service Assistant, a web and mobile portal that enables people, groups businesses and organizations to publish, share and receive local news, events and personalized information.  Subscribers can post and set alerts for topics based on personal interests with updates easily made directly from the handset. 

“We wanted to work with GetLisa because of their ability to deliver local content to our communities from a mobile perspective,” said Jerry Wilke, General Manager of Long Lines Wireless.  “It’s a key strategy for us in helping to build our wireless services in some of the hard to reach rural areas.”

In addition to the LISA System, GetLisa will provide a full suite of multimedia content services.  GetLisa has several agreements with national and premium content providers such as United Press International, AccuWeather, GoComics, Versaly and Lotto Factor.  Mobile users can set alerts and download rich multimedia content such as ringtones, games and graphics directly from the LISA site.

About Long Lines Wireless - Long Lines, through its division Long Lines Wireless, added cell phone service to its communication offerings last year.  Long Lines offers unique packages of telephone, television, Internet, and wireless services to more than 100 communities in Iowa, Nebraska, and South Dakota.   Long Lines is focused on building communication networks that meet the needs of rural communities and urban centers in the Upper Midwest. 

The Long Lines Wireless local calling area includes the Iowa Great Lakes region, Sioux Falls, South Dakota and Omaha, Nebraska, as well as the entire Sioux City Metro area including South Sioux City and Dakota City in Nebraska and North Sioux City and Dakota Dunes in South Dakota.  In Northwest Iowa, the coverage includes all or parts of 20 counties, expanding north to the Minnesota border, and follows the U.S. Highway 20 corridor east of Fort Dodge.

About GetLisa Information Services –GetLisa is a full service mobile media company with offices in Boulder, Colorado and Bellevue, Washington.  The LISA mobile community portal, delivers highly targeted local, timely and actionable user-generated information.  Additionally, GetLisa aggregates premium and multimedia content from multiple publishers to provide a complete mobile content solution to wireless service providers throughout North America.

For more information, please visit www.getlisa.com
or contact:

Esther Chiu
Director of Marketing
303-442-6652
Email at [email protected].<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />






IN STYLE
AND LIMELIFE PARTNER TO LAUNCH IN STYLE MOBILE

(New York, NY) -- February 20, 2007—In Style, the celebrity, lifestyle and fashion brand, and LimeLife, the leading publisher of mobile content for women, today announce the launch of In Style Mobile. Now style-savvy women can get the latest fashion trends, beauty tips and celebrity style inspirations through daily photos from the leading style authority wherever they are, via their mobile phone. In Style <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mobile delivers an innovative, multimedia extension of the In Style brand directly to the cell phone, making it the ideal shopping companion for women on the go.  The mobile application was created specifically for In Style by LimeLife Inc., the only publisher of wireless content focused exclusively on the women’s market.

In Style Mobile is integrated with In Style magazine and InStyle.com, which attract over 9 million readers and 1.7 million unique visitors every month respectively. Recognizing that women are heavy consumers of new digital media and early adopters of mobile content, In Style Mobile extends the In Style brand to a new platform with daily content updates, celebrity style news and fashion photos. 

In Style has always been about
inspiring women and making them more confident in creating their own personal style,” says Charla Lawhon, Managing Editor, In Style.  With In Style Mobile, we can offer women our trusted brand of style authority in a way that is unique to women’s busy lives.”  From a marketing perspective, “We’re creating a platform that engages and connects with this modern In Style woman, wherever she is,” says Amy Keohane, Vice President, Brand Development, In Style.

“The In Style brand has instant recognition as the go-to source for fashion trends and style inspirations. This mobile application caters to the ‘on-the go’ lifestyle of these fashion-conscious women,” says Kristin McDonnell, CEO, LimeLife, Inc. “With the one accessory that is always with you, the cell phone becomes an in-depth personal style book and convenient shopping assistant.” 

In Style Mobile includes: <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

o         Daily photos of Hollywood’s most fashionable stars

o         Fashion Trends and News

o         Shopping Finds

o         Celebrity Party Pictures


The innovative “Save-Share-Send” feature of In Style Mobile lets subscribers:

o         Save their favorite fashion looks and shopping finds to a personal “style file” for easy reference while shopping

o         Share and comment on “must have” products with their friends

o         Send product finds and photos seamlessly from InStyle.com to their cell phones, creating an “always with you” shopping wish list


In Style Mobile is now available live on select Sprint (NYSE:S) phones for a $3.99 monthly subscription* and will soon be available on all major U.S. carriers. Standard text messaging and data rates apply.

For more information go to www.instyle.com/mobile. 

About In Style
In Style, a celebrity, lifestyle and fashion brand, was launched in June 1994 by Time Inc. and has emerged as one of the most successful magazine brands on newsstands today.  In Style takes a uniquely fun and inviting attitude towards style in all its forms which include special issues, international editions, television programming, books, and InStyle.com with more than 1.7 million unique users per month. In all of its incarnations, In Style presents a vibrant, exciting visual feast of fashion, beauty and lifestyle that bridges the gap between fantasy and reality.  The magazine inspires readers to express their individual style and shows the personal side of celebrity.

About Time Inc.
Time Inc., a Time Warner company, is one of the largest content companies in the world.  With approximately 150 magazines, it is the largest magazine publisher in the U.S. and U.K.  Each month, one of out every two American adults reads a Time Inc. magazine, and one out of every 10 visits a company website (more than 19 million unique visitors). Time Inc.’s popular brands and successful franchises extend to online, television, cable VOD, satellite radio, mobile devices, events and branded products.

About LimeLife, Inc.
LimeLife Inc., based in Menlo Park, California,
is the only publisher of wireless content exclusively focused on the women's market. The company's products are forging innovations in the mobile industry based on unique insights about what women seek in mobile entertainment. Products include lifestyle tools, wireless games, fashion wallpapers and original daily text messages. LimeLife distributes its mobile applications through the company's relationships with more than a dozen wireless carriers, including Cingular, Sprint, T-Mobile, and Verizon Wireless as well as from the company’s web site at www.LimeLife.com.

Contacts:
Kathy Retamozo for In Style
(212) 522-7579
[email protected]

Candice Yusim for LimeLife
(323) 935-3483
[email protected]




Radius-ED strengthens presence in Asia Pacific and Europe

New appointments set to forge exponential growth in the marketplace

Singapore, 23 February 2007
– Radius-ED, a global mobile messaging solutions provider, has today announced the appointments of Philip Davis as General Manager of Global Sales and Marketing, Ben Chong as Country Manager for Malaysia and Singapore, and Timo Matthias as Business Development Manager for Europe to lead its sales and marketing efforts in Asia Pacific and Europe.

Davis, who also holds the position of Country Manager for The Philippines, is responsible for driving the group’s overall sales, profits and strategic marketing positioning. Previously, <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Davis was Country Manager of LaNetroZed Philippines, where he laid the foundation for its transformation into a highly profitable business by his implementation of new media and product strategies. He brings with him a wealth of eight years experience in the mobile industry from Samsung UK, Sonera Zed (UK and Italy) and LaNetro Zed (The Philippines), where he was responsible for the launch of several successful Mobile Value Added Services.

Chong, who is also Chief Technology Officer, will be responsible for the business direction and operations of the Malaysian and Singapore outfits. Additionally, he is tasked with building the technology roadmap for the group’s continuous growth. An MBA graduate from Nottingham Trent University, Chong was responsible for the R&D of many of Radius’ proprietary network design and business applications today.

For its foray into Europe, the group appointed Matthias to lead its operations from Germany. Incoming from a sales and marketing function for Europe’s leading sports rights marketing company, SPORTFIVE, Matthias brings with him a breath of fresh enthusiasm and business acumen in developing the mobile messaging market in Europe.

Dr Bruno Sorrentino, the group’s Chief Executive Officer, says "Philip, Ben and Timo bring an exceptional combination of finesse, skill and experience to their new roles.”

"Together, their leadership and experience will enable Radius to pilot the rapidly evolving world of mobile messaging and keep us at the forefront of today’s explosive mobile data market.”

Philip Davis says: "Radius has proven to be a strong contender in the world of mobile messaging offering innovative mobile marketing and secured messaging solutions. As the trend in global mobile messaging continues to surge, I’m delighted to play a pivotal role in driving Radius forward and building our global ambitions.”

Ben Chong says: "I'm very much looking forward to playing a part both from a commercial aspect as a country manager and technically as the CTO in extending our mobile solutions and strengthening our networks to offer a faster and more efficient service to our clients and partners."

About Radius-ED Limited

Established in 2000, Radius-ED is a global mobile messaging solutions provider with offices in Singapore, Malaysia, Hong Kong, The Philippines and USA, and strategic partners in Thailand, Australia, Canada, Middle East and United Kingdom.

Radius’ business focus is to provide innovative mobile data services including SMS, MMS, and WAP to meet the demands and evolving specifications of the industry. The company also provides value-added services in mobile marketing and customised solutions for secured messaging and revenue assurance to its international partners who are primarily Mobile Operators, Content Providers/Aggregators and Global Brand Owners.

To enable the implementation of multi-destination delivery channels, Radius-ED has established alliances with over 500 mobile operators across 200 countries to provide a truly global coverage and interoperability.  Today, the company continues to maintain ownership and operation of its proprietary messaging platforms and network infrastructure to better support its service offerings.


Press contacts
Terrence Tan, (+60124250855), [email protected] 
Angeline Woon, (+60163329243), [email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />






TeriMobile Company Releases Its Mobile Flyers Project Mobile Flyers – Discount At Hand

TeriMobile has released its new solution for mobile marketing – the mobile flyers – onto the final Beta-testing stage.

Mobile flyer is the electronic version of a traditional printed flyer delivered to a customer’s or prospect’s mobile device. The mobile flyers are a good substitute and complementor to the printed flyers: creating an electronic flyer is less costly since it does not require the equipment for printing and it takes less time than it does for the paper flyers. Moreover, the company will have a chance to track the actual impact of the distribution of mobile flyers, which becomes very difficult with the printed analogue – you never know who and when picked up your printed flyer, you never know whether he/she has read it, and you don’t really get a clue of how many prospects have just passed by your flyer.

You can launch marketing campaigns using mobile flyers if you are in the retail business – offering discounts, you can deliver the mobile flyers if you own a café, a bar or a club to offer discount menus or free snacks and drinks. If you work at a cinema, then just send some flyers out to increase traffic to your place during low hours or for movies on low demand.

For further information please contact

Mr. Zalim Nastaev
Head of Marketing Department
Tel./Fax: +7 495 785 3385
[email protected]

http://www.terimobile.com<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />





Bluetooth Marketing – Another Obstacle Behind

TeriMobile company announces a Bluetooth marketing device: Wi-Streamer™ .

The uniqueness of the device is that it enables exchange of the information with the mobile devices at as long a distance as <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />120 metres, while the ordinary Bluetooth devices though being able to send signals to up to 100 metres, cannot reach the response of the mobile phones that signal back to no more than 10 to 15 metres. Our solution has overcome this obstacle.

Wi-Streamer™ enables brands to:
- send content of various kinds: music, images, games etc.
- send advertising material: movie trailers, discount information, images and logos
- arrange Bletooth-based games
- carry out queries and votes with no charges for the communication target audience.

The Streamer works with the specially developed Wi-Stream-Soft™ 1.0 software. The device works in automatic mode and can be controlled remotely.

TeriMobile company has developed the device for hypermarkets and supermarkets, cafes and bars, restaurants and entertainment centres, where numerous visitors will have a chance to enjoy the offers from the service providers that market their services through Bluetooth technology.

For further information please contact

Mr. Zalim Nastaev
Head of Marketing Department, TeriMobile
Tel./Fax: +7 495 785 3385
[email protected]

http://www.terimobile.com<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

 

 






Limbo 41414 RECRUITS NEW TALENT & PROMOTES WITHIN


(Burlingame, Calif.) – February 22, 2007 – Mobile entertainment company Limbo 41414 today announces the internal promotion of Stacy Geagan Wagner to VP of Communications, as well as the addition of three new directors: Richard Dumas – Director of Product Management, Rina Paguaga – Director of International Product Management, and Tracy Strom – Director of Technical Services.  

As VP of Communications, Stacy Geagan Wagner will oversee marketing and corporate communications as well as creative development for the country’s fastest growing mobile entertainment brand. Stacy joined Limbo 41414 as the company’s Director of Corporate Communications in July 2006 and is responsible for the successful public relations strategy that has achieved the company recognition on The Today Show, CNBC, NBC and Fox as well as in the pages of the USA Today, Wall Street Journal, Forbes and Business 2.0. Stacy’s career started 12 years ago at Ketchum Public Relations in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Atlanta. Since 2002, she has focused exclusively on consumer marketing communications for entrepreneurial ventures. Previously, she was the Director of Corporate Communications, spearheading the launch of two low-fare airlines, Virgin America and Delta Air Lines’ Song. A graduate of Emory University’s Executive MBA and Oglethorpe University, Stacy was named one of the “Top 10 to Watch” from PR News in 2001.  She currently resides with her beloved husband and four-legged, furry child in Burlingame, Calif.

As Director of Product Management, Richard Dumas will lead product management as well as manage the definition, development and release of Limbo 41414's next generation of mobile entertainment products. Richard brings a wealth of experience in both product management and marketing. Most recently Richard was the Director of Product Management and Marketing with SNOCAP where he led both the product and marketing teams. At SNOCAP, Richard spearheaded the efforts to define and launch SNOCAP's Digital Music Registry, which enables recording artists and record labels to sell music through online social networks and a growing list of online retailers. Richard also led the product management efforts for Nuance's Speech Recognition Platform, which has been deployed by wireless providers for voice activated dialing and financial institutions for customer support. A graduate of Wesleyan University and M.I.T.'s Sloan School, Richard currently resides in San Francisco.

As Director of International Product Management, Rina Paguaga will leverage more than 12 years of international experience in product management, marketing, business development and vendor management to spearhead the expansion of Limbo 41414’s global footprint. Previously, Rina led eBay’s Community and Online Help product lines enabling social networking and member-to-member help across 23 global markets. Also formerly of Engage | AdKnowlege, she led the international product strategy evaluating market opportunities and adapting its media management and analytics products to specific customer needs. Additionally, Rina has consulted for various companies including Vividence/Keynote where she developed a market penetration plan for their e-business performance management products. A graduate of Loyola University and the Global MBA program at Thunderbird - School of Global Management, Rina currently resides in Belmont, Calif.

As Director of Technical Services, Tracy will continue the strategic development and deployment of the company’s SMS- and web-based entertainment services. Previously, Tracy was Avvenu's Director of Network Operations where she also successfully launched their major partner initiatives with Motorola, Palm, Danger and Maxthon. Before joining Avvenu, Tracy led the information technology groups at both ChipX and 8x8/Netergy Networks. With more than 12 years experience, her background also includes working at start-ups that have developed content delivery, grid computing and automated provisioning platforms, as well as a business systems consultant role with McGladrey and Pullen LLP. Tracy currently resides in Los Gatos, Calif.

Headquartered in Burlingame, Calif., Limbo 41414 is actively recruiting in the following areas: advertising sales, creative and web design, web master, marketing, customer service, and account management. Candidates can submit resumes and cover letters to [email protected].

About Limbo 41414
Limbo 41414 (www.41414.com <http://www.41414.com/> ) is defining a new category of mobile entertainment with its text-message based game play.  41414 brings consumers an engaging community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes. In the Limbo Auction, consumers enter an auction where they bid on prizes via their mobile phones. The twist is that, unlike a traditional auction where the highest bidder wins, the person with the lowest unique bid <http://www.41414.com/lowest_bid.php> wins. Plus, with a Limbo Auction, nobody loses; for each bid placed, players receive Loot that can be redeemed for prizes in the Limbo store <http://www.41414.com/store.php?range=x> .

Limbo 41414 is a private corporation backed by two of the world’s top Venture Capital funds: Azure Capital Partners (www.azurecap.com) and Draper Fisher Jurvetson (www.dfj.com <http://www.dfj.com> ).  This venture also reunites the proven entrepreneurial team of Rob Lawson, Jonathon Linner and Juho-Pekka Virolainen. Limbo 41414 is headquartered in Burlingame, California.

Media Contact
(650) 235-5980
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />