June 27, 2007
Acuity <?xml:namespace prefix = u1 /><?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mobile Contact: <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />
Shany Seawright
301-408-4500 x. 1081
Acuity Mobile Announces New Corporate Headquarters in Washington Metro Region
Expanded facility to support rapid growth in the U.S. market
Greenbelt, MD, June 11, 2007 – Acuity Mobile, the leading provider of targeted wireless marketing technology, today announced the opening of its new headquarters in Greenbelt, Maryland, to support its rapid expansion in the U.S market. The new facility will accommodate additional research and development resources focused on further enhancing Acuity’s patented Embedded Mobile Advertising Platform (EMAP). These resources will ensure that EMAP continues to meet the needs of the rapidly evolving mobile marketing space.
“Mobile marketing is a hot growth area, but it will only fulfill its promise when wireless content distribution programs start with the end user,” said Alan Sultan, president of Acuity Mobile. “Models that involve traditional messaging to aggregated audiences will alienate customers and hurt the adoption of mobile marketing. Acuity is successful because it takes an entirely different approach, working with clients to adapt mobile marketing to the needs of their established customer bases, sending trusted and relevant content to users who opt-in.”
This approach is implemented through Acuity’s Embedded Mobile Advertising Platform (EMAP) that delivers Spot Relevance™ - the capacity to target the right content to the right person, at the right time and in the right location. EMAP 4.0’s patented technology meets the challenges of mobile content delivery through ease of deployment, customization and enhanced analytical tools that allow the technology to learn over time and supply the end user with increasingly relevant content and advertising.
The firm moved into the larger facility shortly after EMAP was adopted by mobile market leaders through customer contracts and partnerships. They include such companies as Acxiom, a global leader in customer information management and technology.
About Acuity Mobile:
Acuity Mobile is the leading provider of targeted wireless marketing technology. Acuity Mobile's Embedded Mobile Advertising Platform (EMAP) is a patented technology that enables Spot Relevance™ - the ability to deliver targeted marketing content to the right person, at the right time, in the right location. EMAP technology is used by carriers, advertisers and content owners to ensure that relevant content (ads, offers, traffic, weather, etc.) is delivered directly to mobile users based on their interests, time of day and geographic location. The technology behind EMAP was first developed in 2000 and is protected under a broad patent portfolio. Acuity Mobile harnesses the power of mobility to improve content delivery for marketers and their consumers. For more information, please visit www.acuitymobile.com.
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