April 25, 2007


(Burlingame, Calif.) – April 25, 2007 – Mobile pioneer Limbo 41414™ announced today that it has secured $8 million in new financing from Azure Capital Partners, Draper Fisher Jurvetson and New Enterprise Associates (NEA) to continue fueling Limbo's aggressive growth and plans to deliver an expanded array of mobile and online entertainment services to consumers and marketers.

“We’re very excited to have NEA lead our latest round of financing,” said Jonathon Linner, chief executive officer and co-founder of Limbo 41414. “NEA will bring great consumer and mobile experience to our team of world-class investors. We look forward to leveraging that expertise as we continue to expand our offerings.”

“Limbo 41414 offers a compelling, effective medium for advertisers to reach the more than 230 million mobile phone users in the United States and Canada,” said Peter Sonsini, of NEA who will also join Limbo 41414’s board of directors. “We look forward to participating in Limbo 41414’s new initiatives and in its continued success in mobile entertainment.”

The brainchild of serial mobile entrepreneurs Rob Lawson, Jonathon Linner and Juho-Pekka Virolainen, Limbo 41414 has created a web and mobile-entertainment product – the Limbo Auction – that offers marketers a uniquely effective way to target and engage audiences with brands. And the innovative nature of the patent-pending Limbo Auction product is helping marketers break through the clutter in a positive manner as users play an average of 60 times per month.

Limbo 41414 has attracted hundreds of thousands of unique mobile and online users and has awarded more than 650 Limbo Auction winners with over $530,000 in prizes. Limbo 41414 winners have purchased such luxury items as a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year’s supply of gasoline and a plasma TV for $54.24 and $8.85, respectively.  

To learn more about Limbo 41414, the Limbo Auction, and to see all of the current Limbo Auctions, visit

About Limbo 41414
Limbo 41414 ( <> ) is defining a new category of web and mobile entertainment with its patent-pending interactive gameplay. Limbo 41414 brings consumers an engaging, community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes. The award-winning company is headquartered in Burlingame, California, Limbo 41414 is a private corporation backed by three of the world’s top venture capital funds: Azure Capital Partners (, Draper Fisher Jurvetson ( <> ), and New Enterprises Associates (

Limbo 41414's engaging Limbo Auction game can be played online at and through all major U.S. mobile operators, including Alltel, Amp'd, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA, in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility, and Virgin Mobile Canada.

About NEA
New Enterprise Associates (NEA) is a leading venture capital firm focused on helping entrepreneurs create and build major new enterprises that use technology to improve the way we live, work, and play. Since its founding in 1978, the firm has followed the same core principles: supporting its entrepreneurs, providing an excellent return to its limited partners, and practicing its profession with the highest standards and respect. NEA focuses on investments at all stages of a company’s development, from seed-stage through IPO. With approximately $8.5 billion in committed capital, NEA’s experienced management team has invested in over 550 companies, of which more than 155 have gone public and more than 220 have been acquired. NEA has <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S. offices in Reston, Virginia, Menlo Park, California, and Baltimore, Maryland. In addition, New Enterprise Associates (India) Pvt. Ltd. has an office in Bangalore, India, and New Enterprise Associates (Beijing) Ltd. has offices in Beijing and Shanghai, China. For additional information, visit <>

Media Contact
Stacy Geagan Wagner
Limbo 41414 (650) 235-5980 [email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />