Member Press Release | Page 56 | MMA Global
  2. Member Press Release
  2. Member Press Release

Member Press Release

America’s 5000 Fastest-Growing Private Companies Announced

America’s 5000 Fastest-Growing Private Companies Announced
 
Salient Mobility LLC Ranks No. 121 on the 2008 Inc. 5,000
 
NEW YORK, August 20, 2008 – Inc. today ranked Salient Mobility LLC No. 121 on its annual ranking of the 5000 fastest-growing private companies in the country.  The list is the most comprehensive look at the most important segment of the economy – America’s independent-minded entrepreneurs.  Taken as a whole, these companies represent the backbone of the U.S. economy. 
“Our second annual Inc. 5000 continues the most ambitious project in business journalism,” said Inc. 5000 Project Manager Jim Melloan. “The Inc. 5000 gives an unrivalled portrait of young, underreported companies across all industries doing fascinating things with cutting-edge business models, as well as older companies that are still showing impressive growth.”
 
Salient Mobility LLC
Salient Mobility, a wireless technology company provides full service text messaging platforms utilizing SMS )Short Message Service), and WAP )Wireless Application Protocol).
Salient Mobility offers a web-based ecommerce text message application that enables business to instantly launch SMS campaigns with no contractual obligation. The system offers easy, and affordable text marketing packages from 250 to 3,000,000 messages per month.
The 5000 companies that made the list reported aggregate revenue of $185 billion and median three-year growth of 147 percent.  Most important, the 2008 Inc. 5000 companies were engines of job growth, having created more than 826,033 jobs since those companies were founded. Complete results of the Inc. 5000, including company profiles and a list of the fastest-growing companies that can be sorted by industry and region can be found at www.inc5000.com. 
 
Hottest Regions for Fastest-Growing Companies
The New York metro area tops the Inc. 5000 list with the most companies of any city with 355.  Washington, D.C. comes in a close second with 300 companies on the list; Los Angeles comes in third with 244 companies, and Atlanta )194 companies) and Chicago )189 companies) round out the top five.  Interestingly, only 62 companies on the Inc. 5000 are not based in metropolitan areas. 
 
Grand Rapids, Mich. leads the list with the highest median revenue of any metro area )$26.2 million, 16 companies), followed by San Antonio, Texas )$21.3 million, 25 companies), Baton Rouge, La. )$18.8 million, 14 companies), Houston )$17.1 million, 97 companies), and Kansas City, Mo.-Kan. )$16.5 million, 39 companies).
 
Hottest Industries for Fastest-Growing Businesses
The largest business category is IT Services, with 579 Inc. 5000 companies.  Business Services )532 companies), Construction )459), Manufacturing )405), and Advertising & Marketing )361) complete the top five industries ranked on the 2008 Inc. 5000.
Industries reporting the highest median revenue are Travel )$38.8 million), Financial Services )$16.3 million), Logistics )$15.4 million) Government Services )$14.2 million), and Energy )$14.2 million). 
 
Methodology
The 2008 Inc. 5000 list measures revenue growth from 2004 through 2007.  To qualify, companies must be U.S.-based and privately held, independent – not subsidiaries or divisions of other companies – as of December 31, 2007, and have had at least $200,000 in revenue in 2004, and $2 million in 2007.
 
About Inc.com Inc.com, the daily resource for entrepreneurs, delivers how-to guides, advice, tools, breaking news, and rich multi-media to help business owners and CEOs start, run, and grow their businesses. Inc.com offers dynamic marketing solutions to help advertisers effectively reach Inc. com's audience of business leaders.  Visit http://www.inc.com.
 
About Inc. 500|Inc. 5000 Conference Each year, Inc. magazine and Inc.com celebrate the remarkable achievements of today’s entrepreneurial superstars — the privately held small businesses that drive our economy. The Inc. 500|Inc. 5000 Conference brings together members of the Inc. 5000 community—both a new class of Inc. 5000 honorees and the list’s alumni—for three days of powerful networking, inspired learning, and momentous celebration.  For the first time ever, this powerful networking event is open to all. Please join us September 18-20, 2008 at the Gaylord National Resort and Convention Center in Washington, D.C.  For more information or to register, visit www.Inc500Conference.com or call us at 877-211-0489. 
 
###
 
MEDIA CONTACT: 
Steven Collins
)800) 206-0499
[email protected]            
 

 

News Type: 
Member Press Release

CTIA and NeuStar Commemorate Fifth Anniversary of Common Short Codes with Three “Pioneer” Awards

CTIA and NeuStar Commemorate Fifth Anniversary of Common Short Codes with Three “Pioneer” Awards
 
SAN FRANCISCO, Ca., September 10, 2008 – CTIA – The Wireless Association ® )CSC Administrator) and NeuStar, Inc. )NYSE:NSR) )CSC Registry) celebrate the five-year anniversary of the U.S. Common Short Code )CSC) program today by presenting the third annual “CSC Pioneer” award to three innovative companies – all of which have experienced exceptional growth in leased CSCs over the past year. Special recognition is given to repeat winner HipCricket, the leader in leased short codes with 358 active codes and annual growth of 126 percent through its work with broadcasters and brands.
 
CSCs catalyzed the launch of the mobile marketing and advertising industry and are the primary mobile direct response method in use in the U.S. today. CSCs are short five and six-digit numbers that mobile phone users can use to send and receive text and multimedia messages using the messaging capabilities that come standard with virtually every handset made today.  CSCs are accessible to more than 95 percent of mobile phone users, and provide marketers the greatest opportunity for reach when compared to other marketing mediums. This is because CSCs are “common” and work across mobile service providers – meaning brands can reach mobile subscribers regardless of what mobile provider or what type of mobile device the subscriber has.
 
Winners of the 2008 Pioneer Awards are:
  • Applications provider:  Repeat winner HipCricket Inc., a Kirkland, Washington, based marketer that drives new revenue and customer loyalty for broadcast stations and consumer brands through strategic and measurable mobile marketing interactivity.  HipCricket has delivered successful campaigns for customers including Clear Channel Radio, Premiere Radio Networks, Sandusky Broadcasting, NBC, Coca Cola, Staples, Hershey’s and Jameson.
  • Aggregator:  OpenMarket Inc., a Seattle-based provider of mobile messaging and financial payment processing systems for direct-to-consumer )D2C) mobile commerce; and
  • New Customer:  Philadelphia-based M3 Mobile Marketing, a provider of mobile technology used to communicate with customers of large companies in order to raise brand awareness, drive revenue and stimulate greater return on advertising. M3 Mobile Marketing creates and integrates brand-specific mobile advertising campaigns and leverages its technology to execute and support them.
 
“These three companies have shown true innovation and leadership in taking the mobile marketing revolution to the next level,” said Steve Largent, president and CEO of CTIA.  “They are clearly expanding the market for CSCs by demonstrating to new clients the marketing power of CSCs to create new business opportunities.” The Pioneer awards are being presented at 12:30PM PDT, Wednesday, September 10th immediately before the “Marketing - The Mobile Channel” session in Room 2008 at CTIA Wireless I.T. & Entertainment 2008.
 
The first CSC was leased in October 2003, and since then, the CSC business has continued to enjoy phenomenal growth.  In its second quarter ending June 30, 2008, the CSCA )www.USShortCodes.com), saw the quantity of common short codes under management grow to more than 3,100, a 28% growth from the same quarter last year and a 10% increase from the first quarter ending in March.
 
“The jump in demand for CSCs is coming from a variety of sectors,” said Diane Strahan, NeuStar vice president of Mobile Services, “including retail, entertainment, government, political campaigns and non profits.  Advertisers are increasingly shifting their spending from conventional venues to capture the attention of the mobile customer.”
 
###
 
About CTIA – The Wireless Association®
CTIA is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. Visit CTIA online at www.ctia.org.
 
About NeuStar, Inc.
NeuStar is a provider of clearinghouse and directory services to the global communications and Internet industry. Visit NeuStar online at www.NeuStar.biz.

 
Media Contacts:
Joe Farren
)202) 288-0336
 
John Schneidawind
)571) 434-5596
 
 

 

News Type: 
Member Press Release

COCA-COLA GREAT BRITAIN LAUNCHES ‘DIET COKE’ SILVER ROOM IN THE UK

16 September 2008
 
COCA-COLA GREAT BRITAIN LAUNCHES ‘DIET COKE’ SILVER ROOM IN THE UK
 
Coca-Cola Great Britain )CCGB) is set to launch a new ground breaking mobile portal, the ‘diet Coke’ Silver Room, designed to appeal to a new generation of ‘diet Coke’ drinkers. Created by mobile specialist agency Marvellous, the ‘diet Coke’ Silver Room, fronted by singing sensation Gabriella Cilmi, brings together the best in celebrity gossip, fashion, music, film, green issues and games along with a host of unique member offers, targeted at young female consumers across the country.  Accessed by texting ‘SILVER’ to 82233 the ‘diet Coke’ Silver Room brings the concept of the ‘diet Coke’ break to a younger, tech savvy female audience. 
 
Going live on 22nd September the ‘diet Coke’ Silver Room will be supported by a fully integrated marketing programme including a digital campaign and consumer PR to drive awareness among female 16 - 24s. A major mobile media campaign, planned by Vizeum, will also drive hundreds of thousands of consumers to interact within the platform. The site will also be promoted by the ad-funded MVNO Blyk, and the iconic ‘Coca-Cola’ digital site at Piccadilly Circus.
 
‘diet Coke’ Silver Room is divided into the following content areas:
  • Access: The latest, coolest stuff you can’t get anywhere else. Access has the inside track on music, guest-lists and always has tickets to the hottest gigs, movie premiers & secret sales in town.
  • Gossip: the crazy world of celebs, in your pocket. Partnered with Heat, take time out with ‘diet Coke’ to find out the latest celebrity gossip in bite-sized chunks.
  • Style: Get the look with Get Lippy. You wouldn’t want to be seen in anything else.
  • R&R: Take time out with ‘diet Coke’ with fun downloadable games & gadgets. Do your bit for the world with green tips from Green Things & make a donation to Peace One Day by downloading celebrity phone art. 
In addition there will be an easy to use link through to the ‘Coke’ reward scheme ‘Coke Zone’ driving awareness of monthly prize draws.   
 
Cathryn Sleight, Marketing Director for Coca-Cola Great Britain, says: “We have been looking at new ways to create a fresh dialogue with the next generation of ‘diet Coke’ drinkers.  We feel the ‘diet Coke’ Silver Room integrated with our ongoing loyalty programme ‘Coke Zone’ is the perfect platform to offer these younger, tech savvy consumers a unique combination of great content and access to amazing rewards. Mobile technology is the perfect way to communicate with today’s busy young women, as it puts these consumers in charge by offering accessibility wherever and whenever they want to engage with the brand.”
 
With content updated daily, consumers can be sure of an engaging and up to the minute experience. ‘diet Coke’ has developed several key brand and content partnerships to ensure the strongest offering to consumers. Partnerships include Heat, Getlippy.com, Fox, Paramount, Sony BMG, Live Nation, Green Thing, Neutrogena and Nivea, with the list set to expand.
ENDS
 
NOTES TO EDITORS:
The list of agencies involved in the development and communication of ‘diet Coke’ is as follows:
-         Marvellous – Mobile specialist agency
-         SiX and Lexis Public Relations – Consumer PR. Sixpr.com lexispr.com  
-         Vizeum – Media agency
 
For further information please contact:
 
Lexis Public Relations
Tel: 020 7908 6488
Jessica Silver                 [email protected]                    020 7908 6545
Lisa Pearson                  [email protected]                 020 7908 6526
 
Notes to editors:
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands.  Along with ‘Coca-Cola’, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including ‘Diet Coke’, ‘Fanta’, ‘Sprite’, ‘Coca-Cola Zero’, ‘glaceau vitaminwater’, ‘Powerade’, ‘Minute Maid’ and ‘Georgia Coffee’.  Globally, it is the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees.  Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, the Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate.  For more information about the Company, please visit the website at www.thecoca-colacompany.com.
 
 
 

 

News Type: 
Member Press Release

Virgin Mobile USA Executive to Speak on Benefits of Proactive Communications at SoundBite Communications Webinar

Virgin Mobile USA Executive to Speak on Benefits of Proactive Communications at SoundBite Communications Webinar
 
Press Release - 08.20.2008
 
Bedford, Mass. – August 20, 2008 – SoundBite Communications, Inc. )NASDAQ: SDBT) today announced that an executive of Virgin Mobile USA will participate in its webinar entitled “Maximizing Subscriber Value Through Multi-Channel Communications” on Tuesday, September 9, 2008 at 2:00 p.m. ET/ 11:00 a.m. PT.
Ted Vagelos, Vice President, Customer Management and Communications at Virgin Mobile USA, will provide Virgin Mobile USA’s view on the benefits of a proactive customer communications strategy.  In his role at Virgin Mobile USA, Mr. Vagelos is involved in the no-contract wireless service provider’s strategy for customer lifecycle management, marketing and customer care.  Virgin Mobile USA utilizes SoundBite’s Intelligent Communications Platform to deliver better customer service, replenish prepaid accounts, accelerate collections and reinforce brand loyalty.
 
“In today’s competitive mobile and broadband content marketplaces, service providers are seeking sophisticated communications approaches that encourage subscribers to respond to new service offerings, marketing programs, customer care and collection efforts,” said Mark Friedman, Chief Marketing Officer at SoundBite.  “Providing Virgin Mobile’s voice to our educational webinar will provide attendees with a unique view into the communications strategy of one of the country’s leading mobile service providers.”
 
Ken Landoline, Program Manager at Yankee Group Research will also participate in the one-hour webinar. SoundBite is hosting the online session to illustrate how integrated, multi-channel communications solutions can be deployed to proactively communicate valuable service information and offers that are customized to the individual subscriber.  Webinar attendees will receive a complimentary white paper entitled “Competing for Subscribers in Telecom & Media Using Proactive Customer Communications: Optimizing Revenue, Collections and Retention,” a custom publication commissioned by SoundBite and conducted by Yankee Group Research.
 
 
WHEN: Tuesday, September 9, 2008
           2:00 p.m. ET / 11:00 a.m. PT
 
WHAT: Maximizing Subscriber Value through Multi-Channel Communications
 
WHO:  Ted Vagelos, Vice President of Customer Management and Communications, Virgin Mobile USA
           Ken Landoline, Program Manager, Yankee Group Research
           Jay Reilly, Director of Solutions Consulting, SoundBite Communications 
 
About Virgin Mobile USA
Virgin Mobile USA [NYSE: VM], through its operating company Virgin Mobile USA, L.P., offers millions of customers control, flexibility and choice through monthly Plans Without Annual Contracts, with national coverage powered by the Sprint PCS network.  Virgin Mobile USA’s full slate of smart, stylish and affordable handsets, including the Wild Card, Slash and Flare, are available at approximately 40,000 top retailers nationwide and online at http://www.virginmobileusa.com/, with Top-Up cards available at more than 140,000 locations.  Virgin Mobile USA, known for its award-winning customer service, was recently rated the best prepaid wireless service for the second year in a row in the Annual PC Magazine Readers’ Choice Survey, and its own customers report a 90% satisfaction rate.  Virgin Mobile USA allows customers to earn free minutes in exchange for viewing advertising content online through the innovative Sugar Mama program; and contributes a portion of profits from downloadable content to The RE*Generation, its pro-social initiative to help homeless youth.
 
About SoundBite Communications
SoundBite Communications provides on-demand, integrated multi-channel communications solutions that enable clients to achieve superior business results.  Building on its foundation as a leading provider of automated voice messaging services, SoundBite offers integrated voice, text and email messaging solutions that help clients deliver the right message, to the right customer, using the right channel, at the right time.  Organizations in industries such as collections, financial services, retail, telecom and media, and utilities rely on the SoundBite Intelligent Communications Platform to send over a billion messages annually for collections, customer care, and sales and marketing applications.  For more information, visit http://www.SoundBite.com.
 
SoundBite is a registered service mark of SoundBite Communications, Inc.
 
 
News Type: 
Member Press Release

BrightShare and TexoMobile Team for Ground Breaking Affiliation Partnership for Wild Jack Mobile Casino

BrightShare and TexoMobile Team for Ground Breaking Affiliation Partnership for Wild Jack Mobile Casino
 
Wapmasters Able to Monetise Leading Mobile Casino
 
August 4, 2008 – London, UK – BrightShare Ltd, the exclusive affiliate network of the Jackpot Factory today announced a partnership with TexoMobile, enabling independent wapmasters to get seamless access to the leading mobile casino, Wild Jack Mobile Casino and in turn, enabling them to turn their traffic into revenue.
 
As one of the first and most popular mobile casinos to launch, Wild Jack Mobile Casino features 14 fun and exciting casino games including the recently launched Scratch ‘n’ Score, 3 Card Poker, Jacks or Better, Pub Fruity, Baccarat, three progressive jackpot slots; Major Millions, Treasure Nile and Fruit Fiesta, and the awesome Tomb RaiderTM, as well as eternal favourites, Roulette and Blackjack.
 
Wild Jack Mobile Casino’s award winning application boasts one of the best and easiest to use interfaces and uniquely allows all transactions to be conducted via the mobile.
 
TexoMobile has some 20,000 wapmaster members in its MobPartner scheme, which provides a community forum and a crucially central network to centralise all members’ affiliates, stats and earnings into a convenient interface.
 
“The expected, and potential, growth of mobile casinos is vast,” said Candice Evans, Mobile Account Manager of BrightShare. “Wild Jack Mobile Casino, together with BrightShare, is well positioned to offer end-users and affiliates an ultimate offering. Teaming with the immensely successful TexoMobile network is a significant move and we look forward to a long and beneficial partnership.”
 
“We are very excited to work with an affiliation network like BrightShare,” said Vianney Settini, CEO of TexoMobile. “Wild Jack Mobile Casino’s game play is world class and will definitely be something that our end-users will love. As always with TexoMobile, we have listened to our wapmasters and given them something they know their communities want.”
 
Robbie Guy, Marketing Manager for Wild Jack Mobile Casino commented, “As a world leading mobile casino, we’re delighted that our outreach will be extended further through this partnership. We pride ourselves on being at the forefront of mobile gambling, always offering our players new, exciting games and constantly enhancing the user experience. TexoMobile’s clients can be guaranteed a superb service from WJMC and BrightShare, we hope that this partnership flourishes and that many more people can enjoy Wild Jack Mobile Casino.”
 
 
About BrightShare:
Founded in 2002, the BrightShare Network is a leading online casino affiliate program, featuring extensive reporting capabilities and offering among the highest commission levels in the industry with its unique six-level structure. BrightShare works exclusively with the Jackpot Factory Group and is fully devoted to the success of its affiliates. For more information, please visit www.brightshare.com.
 
About TexoMobile:
TexoMobile is a creator of mobile communities such as iGloo.mobi. TexoMobile also manages the largest wapmaster community on the mobile internet with Mobpartner.mobi. In terms of users TexoMobile, with iGloo.mobi has the largest mobile community in France and is rapidly growing in markets as diverse as the USA, South Africa, India, Indonesia or South America. TexoMobile is open to any industry leaders or mobile innovators who have money making program for Wapmasters and wish to work with MobPartner.
 
About Wild Jack Mobile Casino )www.wjmc.com)
Wild Jack Mobile Casino )WJMC) is among the first ‘fully functional’ mobile casinos to be launched on a wireless platform, providing mobile phone users the ability to play exciting casino games directly and instantly from their handsets. A proud member of the Jackpot Factory Group, WJMC is an extension of the successful online entertainment and gambling website www.wildjack.com, which has been providing high quality online gambling experiences to players since 1999. Wild Jack has paid out over $900 million in winnings since its launch and is dedicated to providing its players with safe, enjoyable and highly credible gambling experiences in both the web and wireless environments.
 
 
For further Wild Jack Mobile Casino or BrightShare press information, please contact:
 
Andrew Durkin/Sarah Bedwell
MUSTARD PR
Tel: + 44 )0) 1628 502601
            [email protected]
            www.mustardpr.com
 
For further information about TexoMobile, please contact:
 
Vianney Settini at [email protected]
or Shaun Zelber at [email protected]
 
 
 
News Type: 
Member Press Release

“Beeline” offers ring back tones instead of beeps

“Beeline” offers ring back tones instead of beeps
 
 
In all regions of Russia, Beeline subscribers can replace monotonous beeps of the ring signal with melodies or comic messages. A creative approach to managing music content, which is enabled by the “Hello” )“Privet” in Russian) service, and an original business model are supposed to exert positive influence on subscriber loyalty and growth of ARPU.
 
Launching of the “Hello” service based on the X-tones RBT service was implemented in accordance with the contract concluded between VimpelCom )the wireless subsidiaries of VimpelCom operate under the "Beeline" brand) on the one part and the tandem of vendors consisting of Ericsson and Bercut on the other part.

The contract was a result of the tender for selection of an RBT solution supplier that had been announced by VimpelCom. Ericsson and Bercut were chosen due to high professionalism of their specialists and the model of interaction between the companies, which had been worked out during several joint projects.

The first stage of launching included 14 cities )Moscow, St. Petersburg, Ivanovo, Kostroma, Tver, Vladimir, Ryazan, Tula, Stavropol, Pyatigorsk, Krasnodar, Ekaterinburg, Saratov and Rostov-on-Don). The “Hello” service became available nationwide on July 1, 2008.
According to the largest magazine in the sphere of High Technologies in Russia and CIS, Cnews,  penetration of the service reached 6% during the first four months in Russia. In some cities, where the service had been available since April, the penetration exceeded 12%. According to the latest data, there are more than 2 millions users of the service among Beeline subscribers.

– Abundant experience and our technologies enable us to integrate optimal solutions into customer’s business processes. A striking example is the installation of X-tones at VimpelCom. The solution was launched in the network of the telecom holding company, whose subscriber base exceeds 52 million subscribers, – Vladimir Filipyev, Chief Client Relations Officer at Bercut Ltd., states.
 
 
The VimpelCom Group )NYSE:VIP) is a telecommunications operator, providing voice and data servicing, covered through a range of wireless, fixed and broadband technologies. The Group includes companies operating in Russia, Kazakhstan, Ukraine, Uzbekistan, Tajikistan, Georgia and Armenia, in territories with a total population of about 250 million.
 
Bercut is a supplier of IT products for Value-Added Services infrastructure of Mobile and PSTN operators.
  • 215 sites in 17 countries
  • 34 customers
  • 946 installations
  • Company’s products serve in total 272 million subscribers
  • 400 top-class specialists

 

 

News Type: 
Member Press Release

Bercut Launches the First VAS in Iraq

Bercut Launches the First VAS in Iraq
 
Korek Telecom has launched RBT-service on the basis of Bercut X-tones which services over 70 million subscribers all over the world.
 
The launch of the first value added service in Iraq – RBT based on Bercut X-tones – became possible due to the partnership between the content-provider DoubleU and supplier of IT products for VAS infrastructure of mobile and PSTN operators –  Bercut. 
 
The supply and commercial launch of X-tones on the Korek network made a real break-through in the market. During the first month after the launch the service’s penetration was estimated to be 6,5%. Such success in many respects arose from the originality of the business model, chosen by DoubleU content-provider for promotion.
 
“We were selecting a partner from a range of companies, and after detailed analysis chose Bercut, for several reasons: 19 installations of X-Tones and 70 million serviced subscribers – these figures really speak for themselves; the products meet market demands, with favorable references of the operators that are affiliated to telecommunication holdings, and the high level of the service offered by Bercut,” – Ayman Jomaa, Managing Director of DoubleU, remarks.  “We are sure that the successful launch will open up new opportunities for further mutual cooperation.”
 
RBT penetration has reached 7-9% in Europe, while in Asia it is estimated in excess of 50%. Germany, France, Korea and Thailand are taking the lead. – “Thanks to the significant level of penetration and high profitability of the service, it has become a VAS business critical application and therefore requires close attention from the point of view of perfection and development throughout its life cycle,” reckons Igor Novikov,     Bercut Chief Business Development Officer. “RBT service, based on Bercut X-tones, contributes to the increase of the yield through the additional promotion features. X-tones potentially allows sending promo-messages among the segmented subscribers base and instant subscription to the service. Eliminating the traditional gap between informing the target audience and action leads to increasing the operators’ revenue, reducing time-to-market and promotion costs.”
 
According to Bercut forecasts, ring back tones will overtake ring tones in 2010 and will become one of the major sources of revenue for telecom operators in the mobile entertainment segment. That is why Bercut X-tones has a great business potential. The company is planning to actively develop this service, offering new ideas and solutions to the market.

 

News Type: 
Member Press Release

Turkcell breaks new ground in the advertising world!

 

Turkcell breaks new ground in the advertising world!
 
CALLERS LISTEN TO ADVERTISEMENTS FROM THEIR MOBILE PHONES
 ‘TONE&WIN’
 
Breaking new ground in mobile advertising, Turkcell has launched “TonlaKazan” )“Tone&Win”), an innovative mobile advertising platform. By choosing a branded RingBack Tone on TonlaKazan, Turkcell customers will win airtime or credits when their callers listen to branded music
 
TonlaKazan, the world’s first RingBack Tone mobile advertising platform, is a unique and innovative solution for the advertising industry.  Turkcell customers win airtime or credits depending on the amount of time their callers listen to a branded RingBack Tone selected by the customer. During the launch period only a limited amount of Turkcell customers will be able to register for TonlaKazan.      
 
Turkcell Value Added Services Chief Executive Officer Cenk Serdar said, “We are proud of breaking new ground in the advertising industry. We are not just launching a new advertising platform with TonlaKazan, but also a new concept. We have launched the service with major brands like Akbank, Coca-Cola, Digiturk, Garanti Bankasi, gnctrkcll, Kraft, Nestle, Nivea, P&G, and Unilever.”
 
It is possible to become a member of TonlaKazan through Web, Wap and SMS channels. Customers can simply select the branded music of their choice as a RingBack Tone that they want their social community to hear.
 
4play Digital Workshop, a provider of innovative products and ideas, partnered with Turkcell to develop TonlaKazan.
 
TonlaKazan has a performance-based pricing model, Cost Per Listening )CPL) in which advertisers are charged according to the amount of branded RingBack Tones that callers hear, providing a measurable advertising channel. 
 
 
News Type: 
Member Press Release

ROK’s Fun Little Movies wins MEFFY Award

 ROK’s Fun Little Movies wins MEFFY Award
 
Global mobile entertainment group content developer wins mobile entertainment forum content award
 
London, United Kingdom and Los Angeles, California )13 May 2008): ROK Entertainment Group Inc. )OTCBB: ROKE), the global mobile entertainment group, announces that its subsidiary, Fun Little Movies )FLM), has won the Content Award at the prestigious 2008 Mobile Entertainment Forum )MEF) in Cannes last week.
 
FLM, based in California, specializes in the development, production and distribution of original video content for global distribution to mobile network operators. It has distribution deals with Sprint, Verizon and ATT as well as several handset makers and overseas partners, from China and Japan to Europe, Africa and South America. 
 
The Meffy awards, which received applications from 21 countries across four continents, are judged by an independent panel of national media and leading trade journalists and analysts. The Content Award shortlist, which received the third highest number of entries, included FLM, MTV Networks International, and Orange.
 
Commenting on FLM’s success, Rimma Perelmuter, MEF Executive Director, said “With distribution from Brunei to Bethlehem to Burbank, Fun Little Movies’ collection of funny, short, made-for-mobile comedy films has proven the universal appeal of laughter and snackable content.”
 
Our gratitude goes first to ROK Entertainment Group,” said FLM’s President and Chief Creative Officer Frank Chindamo, “who, since acquiring FLM in 2007, have supported and helped enhance our product offering, such as in partnership with ROK Motion. We would also like to thank the MEF, our own creative staff, and all the filmmakers with whom we have partnered or whose work we have licensed. In fact, look for our latest production, HighSpeed Dating, written and directed by Terry Rossio and Jocelyn Stamat. Terry wrote and/or produced the Shrek, National Treasure and Pirates of the Caribbean movies, and we have high hopes for the series release later this year.”
 
“We’re delighted to have won this award and congratulate the FLM team,” added Laurence Alexander, Group CEO of ROK. “This award demonstrates the success of ROK’s growth strategy as well as recognition that the creation and delivery of relevant, funny and fast-paced mobile content is great for mobile consumption. FLM faced tough competition and this award is proof of their position in the market for the production and delivery of mobile content.”
 
 
About ROK Entertainment Group Inc.
 
ROK Entertainment Group Inc., founded in 2004, is a global mobile entertainment group.
 
With approximately 200 staff worldwide, ROK has filed more than 40 international patents for its suite of innovative mobile technologies.
 
With 3 billion mobile handsets in use worldwide, the mobile entertainment industry is a multi-billion dollar business.
 
ROK TV enables the streaming of live and on-demand TV to mobile phones over mass-market 2.5G, as well as over 3G and Wi-Fi.
 
 
 
Forward-Looking Statement
 
The information contained in this new release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in these statements. Forward-looking statements regarding the timing of developing, testing and releasing existing and new products, of marketing and selling them, of deriving revenues and profits from them, as well as the effects of those revenues and profits on the Group's margins and financial position, are uncertain because many of the factors affecting the timing of those items are beyond the Group's control.
 
 
 
Bruce Renny
Marketing Director
 
 
: [email protected]
: +44 )0) 1902 374896 )W)
: +44 )0) 7774 005005 )M)
: +44 )0) 1902 374603 )Fx)
 
News Type: 
Member Press Release

MSN Mobile Launches Advertising and Premium Content

MSN Mobile Launches Advertising and Premium Content

Microsoft extends mobile display leadership with premier advertisers Paramount Pictures and Jaguar.
 
REDMOND, Wash. — Dec. 10, 2007 — Mobile display advertising is now available on MSN Mobile for the first time, Microsoft Corp. announced today. Starting today, MSN Mobile customers in the U.S. will begin to see banner and text ad placements that conform to the U.S. mobile advertising guidelines provided by the Mobile Marketing Association to deliver a more consistent and engaging experience for consumers. Paramount Pictures and Jaguar Cars North America are among the first companies to launch an MSN Mobile campaign in the U.S.
 
“Microsoft is continuing to make significant investments in the MSN Mobile portal, adding new services and content that enhance the mobile experience and make it one of the best in the industry,” said Joanne Bradford, corporate vice president and chief media officer of MSN. “By incorporating advertising on MSN Mobile, we are allowing advertisers to extend their existing campaigns from PCs to games and now to mobile phones, further delivering on our vision to extend advertising across multiple platforms and devices.”
 
Through technology created by Microsoft’s Advertiser & Publisher Solutions Group and by the acquisition of ScreenTonic SA, a leader in mobile advertising in Europe, MSN Mobile is now able to provide ad placements that optimize the customer experience and provide advertisers with a new way to reach out to the ever-growing number of mobile consumers. This announcement builds on Microsoft’s initial mobile display advertising offerings that are currently available in Belgium, France, Japan, Spain and the U.K. 
 
“Paramount Pictures and Bad Robot are both innovation leaders in their own right, so when we partnered on the upcoming film ‘Cloverfield,’ we wanted to find cutting-edge ways to market the film,” said Amy Powell, senior vice president of Interactive Marketing at Paramount Pictures. “We released an exclusive film clip along with a contest whereby the person with the most clip views will be the first one to see the movie before its release on Jan. 18. We’re very excited to partner with MSN Mobile on this promotion because it extends our reach and connects us with our audience on an additional digital touch point.”
 
Microsoft continues to enhance its mobile platform in ways that reach beyond the availability of MSN Mobile display advertising. Building on the success of the FOX Sports channel on MSN Mobile, Microsoft now offers additional content to U.S. customers through the option of purchasing movie tickets, ring tones, wallpaper, games and video clips from mobile phone browsers:
 
• Movie tickets through MSN Mobile. Through a continued alliance with MovieTickets.com, Microsoft has extended the movie experience to MSN Mobile. U.S. customers not only can view movie reviews, theaters and show times, they can also purchase tickets directly from the phone via MovieTickets.com.
 
• Ring tones, wallpaper, games and video clips on MSN Mobile. In an exclusive collaboration with Thumbplay Inc., customers in the U.S. will now be able to purchase ring tones, wallpaper, games, video clips and more within the MSN Mobile offering.
 
• New astrology channel. MSN Mobile also now offers an astrology channel providing daily horoscopes to customers in the U.S. for free.*
  
With the additions of advertising and premium content to MSN Mobile, Microsoft is able to enhance the experience for its audience while continuing to provide a free mobile site. The premium content adds to the already rich MSN Mobile experience, providing customers with one-stop access to e-mail, news, sports, entertainment, local movie listings, maps and directions, as well as Windows Live services such as Windows Live Hotmail, Windows Live Messenger, Windows Live Spaces and Live Search. MSN Mobile is available for almost all mobile phones with Internet browsing capabilities.
 
Customers interested in using MSN Mobile can visit http://mobile.msn.com on their mobile phone Web browser or their PC for more information.
 
About MSN
 
MSN attracts more than 465 million unique users worldwide per month. With localized versions available globally in 42 markets and 21 languages, MSN is a world leader in delivering compelling programmed content experiences to consumers and online advertising opportunities to businesses worldwide. MSN is located on the Web at http://www.msn.com.
 
About Microsoft
 
Founded in 1975, Microsoft )Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
 
* Mobile providers may charge a fee for placing calls.
 
 
Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.
 
News Type: 
Member Press Release