Number of mobile TV users continues to grow — No proven business model so far — Subscription-based is dominant, but free-to-air services are also offered — On-going battle on standards.
CHICAGO, July 30, 2009 - Starcom USA has conducted research to understand new consumer insights and behaviors surrounding peoples’ use of mobile devices, and found that in many ways, mobile devices are replacing the role of computers in daily life – particularly in the retrieval of “in the moment” information like weather and traffic updates. The research – phase two of a study released by the agency in January 2008 – produced data giving perspective on phase one insights, and revealed new opportunities on how marketers can best engage consumers through mobile devices.
Los Angeles, Calif. (August 20th, 2009) – The annual fundraiser Macy’s Glamorama kicks off the beginning of fall fashion season tomorrow in Chicago with musical performances, fashion designer attendees and celebrity appearances all focusing on the main goal of the event – raising money for charity.
BANGALORE, India and PALO ALTO, Calif (August 5, 2009) - mKhoj, one of the fastest growing global mobile advertising networks, announced today that it will rebrand mKhoj to InMobi and launch its services in Europe. After its successful start in the United Kingdom last quarter, InMobi is now live in France, Italy, Germany and Spain as well, making InMobi available in over 23 countries across Asia, Africa, the Middle East and now Europe.
Singapore, 17 June 2009 – SPH Search has been selected from among service providers and telecoms operators around the world for an international award for innovation. The company, a subsidiary of Singapore Press Holdings, was presented on June 16, Tuesday evening (London time) with the “Best Consumer Service Innovation” prize for its unique location-based service for mobile users called “Rednano Locate.”
FuturLink leads once again in innovation in the Mobile Proximity Marketing Industry with a new hardware that increases the connection capacity of FuturLink Access Points reaching up to 84 simultaneous Bluetooth connections.
Barcelona, June 12, 2009 - FuturLink, a company specializing in technology for Mobile Proximity Marketing, launches the new FuturLink AP300x in the market. FuturLink AP300x is a hardware that allows expanding the connection capacity of their Access Points for the distribution of multimedia content via Bluetooth.
New Delhi (India), June 11, 2009 - Bharti Airtel, one of Asia’s leading integrated telecom service providers, today announced a managed services deal with Comviva, the leading provider of integrated VAS solutions for mobile operators in emerging markets. With the signing of this deal, Bharti Airtel becomes the first telecom services operator in the world to have a managed services agreement for its value added services portfolio.
