Bytemobile Launches New Widget Bar Application, Simplifying Mobile Web Browsing | MMA
April 28, 2009

MOUNTAIN VIEW, Calif., February 4, 2009 – Bytemobile, Inc., the global leader in mobile internet solutions for wireless network operators, today announced the Widget Bar, an optional application of its Web Fidelity™ Suite software. The application is designed to simplify the mobile browsing experience by providing useful, personally relevant information in real time to users without extensive search and navigation.

With recent advances in mobile device capabilities, increasingly sophisticated applications and vast amounts of mobile-specific content on the Internet, users are increasingly turning to wireless devices for all their browsing needs. However, a recent report indicates that 85% of consumers find their device too difficult to use.

“The Widget Bar application provides mobile users with fast and easy access to useful applications and personalized content,” said Adrian Hall, chief marketing officer of Bytemobile. “The software enables network operators to insert a personalized toolbar on the screen of any mobile device, putting a selection of relevant value-added services such as local news and weather, enhanced search, social networking, and other customized applications at the user’s fingertips.”

Bytemobile’s Web Fidelity Suite software is currently deployed in the networks of several tier-one network operators. The applications in this suite are designed to enrich the visible aspects of web pages across all wireless devices and significantly improve the mobile browsing experience.

The Widget Bar application can be placed on any portal or off-portal web page that is delivered to mobile browsers, allowing operators to maintain a valuable presence in front of their customers at all times. It also provides a direct communication channel to the mobile user, empowering operators to influence where he or she goes and enabling them to simplify the browsing experience by suggesting useful and relevant content. The software adds further user value through the delivery of external content and applications, which opens the door for operators to engage in profitable partnerships with content providers.

Operators can also differentiate services based on users’ rate plan, age range or other criteria and can independently control the content and appearance of the Widget Bar based on each user profile. As a result, operators can offer their customers a range of value-added services, with higher-priced plans that provide access to a larger selection of applications, more personalization options and a higher-quality browsing experience.

About Bytemobile, Inc.
Bytemobile is a tier-one provider of integrated mobile internet solutions which enable wireless network operators to deliver value-added data services to consumers on mass-market cellular phones, feature phones, smartphones, and laptops. Bytemobile® solutions are installed in the networks of 100 operators in 54 countries and 12 of the world’s top 15 tier-one operators. Customers include AT&T, China Mobile, China Unicom, KDDI, KPN, Orange, Orascom, Sprint Nextel, T-Mobile, Telecom Italia Mobile, Telefónica O2, TeliaSonera, Vodafone, and WILLCOM. Bytemobile is a privately held company with regional sales and support offices in Wokingham, U.K.; Dubai, U.A.E.; Tokyo, Japan; Beijing, China; Singapore; and Sydney, Australia; and research and development centers in Mountain View, California; Patras, Greece; Champaign, Illinois; and Belfast, Northern Ireland. To learn more about Bytemobile, visit the company’s website at www.bytemobile.com.

Bytemobile, the Bytemobile logo and Web Fidelity are trademarks of Bytemobile, Inc. and may be registered in some jurisdictions. All other product or service names are the property of their respective owners.

Bytemobile Contact:
Stacey Infantino
Public Relations Manager
+1 650 641 7655
[email protected]

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