March 30, 2009
8TV launches mobile Internet portals for broadcast channels on Netbiscuits’ mobile Internet platform
Singapore, 17 February 2009 - Mobile phone users in Malaysia can now catch their favorite television programs on their smart phones. 8TV, a station under the new media arm of Media Prima Berhad titled Alt Media, has embarked on a first of its kind partnership with Netbiscuits, the world’s leading business-to-business mobile web software platform.
The number of 3G subscribers in Malaysia expected to hit 10.6 million in the next two years, according to Siemens SG, and 8TV is excited at the growth prospects and benefits that the mobile strategy will bring.
“Imagine being able to download and watch news and entertainment programs on something as portable and ubiquitous as your smart phone. Consumers can now watch their favorite content anytime, anywhere on the mobile. By using Netbiscuits’ mobile technologies, we are providing viewers with easy access to their favorite television stars, program listings, shows and more,” said Paul Moss, General Manager of Platforms, Technology and New Business, Alt Media.
The mobile phone is increasingly becoming a one-stop resource center for today’s busy consumer. Netbiscuits has successfully helped companies like Yahoo! and eBay get onto the mobile Internet platform with technologies that are needed to develop, maintain, and market professional mobile Web applications.
“Mobile phones are fast becoming the center of digital entertainment so it is a natural progression for 8TV to get their television content on the mobile. Netbiscuits’ technology helps 8TV to develop and maintain their mobile website while ensuring compatibility with more than 5,000 models of mobile devices,” said Mr. Joerg Krahnert, Director of Business Development in Asia Pacific, Netbiscuits.
Mobile phone users can look forward to exclusive made for mobile only content from the Media Prima properties. Viewers can also anticipate video downloads of the shows from the mobile platform site. Viewers can now catch their favorite shows even in areas without Internet connections.
The mobile portal is available under mobile.8tv.com.my