FuturLink faces a challenge of ambitious growth and international expansion
April 16, 2009
Submitted by FuturLink
FuturLink, the leader in technology for mobile proximity marketing, announced a strategic change to support an ambitious growth and expansion.
FuturLink has repositioned its business to achieve strong growth and international expansion through a large-scale strategic change and a new business plan announced by the new management.
According to Ricardo Garcia, CEO of FuturLink, "This business plan envisages the development of a network of offices and partners with VARs (Value Added Resellers) that will form the basis of a plan for international expansion and consolidation in the long term."
The company positions itself as a manufacturer of technology that thinks globally and acts locally through partners who act as local offices of the Company, replicating the business model and expertise of FuturLink in the local market. These partners will in turn develop their own network of VARs.
On the other hand; FuturLink will only market its technology through local offices or VARs, with the objective of loyalty of distribution channels.
To overcome this challenge, Garcia believes in FuturLink´s potential and differential values such as leadership in R & D, capacity of innovation and knowledge throughout the value chain. "These differences are guarantees for the company to quickly succeed in positioning its brand in the international market and address the business opportunities in a highly competitive market”, explains the CEO.
FuturLink, founded in 2003 with its headquarters in Barcelona, is a leader in technology for mobile proximity marketing. The company develops and manufactures equipment for mobile marketing applications and distribution of content that enable interaction with users of mobile phones "out of home" with a variety of media and "at home" from any website, via short-range technologies like Bluetooth, Wi-Fi and NFC. Since the initiation of the company, its R & D has been a leader in the development of technology platforms based on proximity. Its tradition of innovation has allowed for its products to be present in over 65 countries.
For further information:
Vanessa Calil l Tel. +34 93.300.88.66 l [email protected]