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Member Press Release



BusinessWeek.com Names Omnicom Group’s mobile agency ipsh! Co-Founders Mike Jelley and Nihal Mehta as two of their “New M-Commerce Barons”

Entrepreneurs heading North America’s largest mobile marketing agency cited among several other mobile technology pioneers

(New York, NY and San Francisco, CA) Mike Jelley and Nihal Mehta, the two founders of North America’s leading mobile marketing agency ipsh!, have been named by Business Week.com in a feature article identifying who’s who among the world’s new “M-Commerce Barons” this year.  Attention from the top tier news outlet BusinessWeek.com puts ipsh! center-stage in the emerging mobile industry, demonstrating the company’s role as a market leader and showcasing the success story of Mr. Mehta and Mr. Jelley. Coverage appears here:

http://images.businessweek.com/ss/06/11/1123_mobile_barons/index_01.htm

At the respective ages of 24 (Mr. Mehta) and 29 (Mr. Jelley) formulated the concept of the company in 2001, launching ipsh! as a service for event promoters to alert young people to parties in a geographic area. The business grew a cult following and was a hit among Gen X & Y young adults, quickly being recognized as a valuable marketing tool for global corporations to incorporate a variety of mobile technologies into their advertising campaigns.

ipsh! has worked with global brands including Sony, Pfizer, Disney, Madonna, Budweiser and HBO, among many others, and was purchased by advertising giant Omnicom in 2005. Mr. Mehta and Mr. Jelley remain head of the company, which maintains its US leadership position in mobile marketing with more than 600 campaigns implemented for 150 unique clients. Recently, the company opened an office in London to expand to the European marketplace and launched eztxtmsg (http://www.eztxtmsg.com), a service that enables small-to-medium sized businesses to set up simple, turnkey mobile marketing campaigns from a web-based interface.

“We are honored that BusinessWeek.com is recognizing our efforts in pioneering a brand new marketing and advertising platform,” said Mr. Jelley. “We see 2007 as the year of the next iteration of mobile marketing, “mobile marketing 2.0,” where brands are specifically allotting significant spend to mobile and working to integrate mobile as a comprehensive part of their overall marketing strategy.”  

2006, was a big year for ipsh! In the company’s fifth year, they won OMMA Magazine’s Award for Best Mobile Marketing Campaign with Carl’s Jr. and placed as finalists for campaigns with Discovery Channel, Johnson & Johnson’s Neutrogena, and Unilever’s AXE. Earlier this year, the company’s parent agency, The Marketing Arm was ranked as the #1 U.S. Marketing Agency as judged by Promo Magazine.

Mr. Jelley and Mr. Mehta, are joined on BusinessWeek.com’s list of M-Commerce Barons with Omar Hamoui (AdMob), Paul Scanlan (MobiTV), Sam Altman (Loopt), Noah Glass (Mobo), Gilles Babinet (Eyeka), Zaw Thet (4Info), Blake Krikorian and Jason Krikorian (Sling Media), Roman Scharf and Daniel Mattes (Jajah), and Jacob Guedalia (iSkoot).

About ipsh!
ipsh! is the award-winning, full service, global mobile marketing agency. With nearly 1,000 campaigns since the company’s inception in June 2001, ipsh! provides strategy, creative, execution and analytics across an array of mobile technologies including 1-way and 2-way SMS, alerts, promotions, ringtones, logos, pictures, wallpaper, screensavers, java games, real-time voting/polling, chat, interactive TV, text to screen, IVR (interactive voice response), premium SMS, MMS, mobile video, bluecasting, location-based services, and mobile media planning & buying.  ipsh! is part of The Marketing Arm network and a wholly owned subsidiary of Omnicom Group Inc. and has offices in San Francisco, New York, and London.

Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other  specialty communications services to over 5,000 clients in more than 100 countries.

To learn more about ipsh! please contact:
Vijay Chattha / ipsh! PR-VSC Consulting
[email protected]/ 415-305-6041
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Soapbox Mobile Announces Exclusive Partnership with Kaleidoscope Sports and Entertainment

The Innovative Mobile Marketing Agency to Provide Services to Kaleidoscope Sports and Entertainment To Enhance Promotions, Sponsorships and Events

SAN DIEGO, Calif. – Dec. 4, 2006 – Soapbox Mobile™ announced today that it has been named the exclusive provider of mobile marketing and wireless-related promotional services to Kaleidoscope Sports and Entertainment, a leading sports and entertainment firm with alternative media focus. As the leading provider of full service mobile marketing solutions for major brands and entertainment companies, Soapbox Mobile is ideally suited to this strategic partnership.

Soapbox Mobile enables companies to embrace the mobile device as a full-service marketing
channel, providing an excellent response mechanism to conventional media campaigns, a means of collecting, measuring and utilizing customer data, and an invaluable tool for ongoing consumer dialogue and loyalty. Soapbox’s approach is unique in the mobile industry—combining industry leading technology with cutting-edge creative services and an agency business model that focuses on client business objectives.

“Soapbox provides the right mix of technology, business acumen, and thought leadership,” said
Tony Andrea, President of Kaleidoscope. “They are the right choice for both us and our clients based on their business-centric approach and their ability to integrate mobility into existing initiatives.”

“Kaleidoscope possesses a sophisticated understanding of the power of creativity, promotions
and the advantages of using mobile marketing to leverage these initiatives,” said Vladimir Edelman, CEO of Soapbox Mobile. “We are honored that they have chosen our company to be its sole provider of mobile promotional services, and we are excited to develop this partnership and help take their efforts to the next level.”

About Soapbox Mobile
Soapbox Mobile, a leading provider of full-service mobile marketing solutions, enables consumer facing companies to develop, deploy, and monetize mobile messaging, content, and commerce
applications. Soapbox Mobile’s integrated mobile solutions platform and carrier relationships combined with value-added services helps brand marketers, advertising agencies and entertainment companies leverage the power of the mobile communications channel. For more information, please visit http://www.soapboxmobile.com. Soapbox Mobile is an Equal Elements company. Equal Elements is a private equity fund focused on providing growing companies with financing, strategic guidance and accelerated growth.

About Kaleidoscope Sports and Entertainment
A member of the Interpublic Group of Companies since 1996, Kaleidoscope Sports and
Entertainment is an agency that combines powerful resources and relationships to develop New Media promotions for a host of Fortune 500 companies. Kaleidoscope is a vertically integrated sports, event and marketing services company whose long-range goal is to become the leading single-source company in the field, both domestically and internationally.

For further information, please contact:
Dara Mitchell
Soapbox Mobile
760.931.8133
www.soapboxmobile.com<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />





Mophap Teams with Accipiter to Bring Online and Mobile Ad Serving Together

LOS ANGELES, CA, Nov. 28, 2006 – Today at the Mobile Marketing Association (MMA) Forum, Mobile Phone Applications, Inc. (MoPhap), a leading mobile ad server technology provider and publisher network, announced a strategic technology licensing and marketing agreement with Accipiter Solutions, Inc., a digital advertising technology innovator since 1996. The partnership integrates Mophap’s SparkMobile™ Network, capable of delivering the widest range of mobile ad units in the industry, with Accipiter’s online ad management solution to deliver an end-to-end mobile ad solution that offers the same level of analytics, accountability and granular targeting required by the most demanding web publishers and advertisers.

Under the terms of the agreement, Mophap will leverage Accipiter’s technology to drive adoption of mobile advertising. As next generation mobile phones and wireless devices offer content providers new channels of distribution, the MoPhap/Accipiter alliance will offer publishers compelling ways to monetize their content via advertising, while providing advertisers and marketers with an intuitive, web-based system to manage their entire mobile campaigns.

“We view this relationship as a win/win for companies as well as the entire publishing and advertising industries,” declared Robert Walczak, MoPhap Founder and CEO. “With the number of mobile web users expected to grow exponentially over the next five years, the cell phone represents the next big point of customer interaction. This partnership underscores the need to standardize mobile ad delivery and measurement by providing advertisers with the metrics and accountability they have come to expect with online ad serving,” added Walczak.

“This alliance will enable us to broaden our mobile ad serving solutions and help contribute to Accipiter’s vision of a unified ad platform,” said Brian Handly, Accipiter CEO.

Mophap’s platform supports many types of mobile ads, which is a major benefit to publishers and advertisers. MoPhap has also created the industry’s first mobile cookie, which functions exactly like the standard cookie used in web-based ad tracking. Mophap’s ability to narrowcast, or facilitate an extremely targeted ad campaign, is extremely compelling from a media planning perspective and maximizes a publisher’s revenue potential.

MoPhap has developed the most comprehensive mobile Ad Serving platform, enabling mobile web publishers to serve Banners (header & footer), Interstitial and Mobi-2-Step. MoPhap ads comply with all current MMA and CTIA mobile web advertising standards. The platform also facilitates SMS/MMS text messaging campaigns, in-download and various video formats, as well as click-to-call and simple reply (yes/no) direct response actions.

Mophap’s SparkMobile platform will be integrated directly into Accipiter’s online ad management solution, AdManager. AdManager supports and delivers ads in any rich media format, including RSS feeds, podcasts, blogs, in-game, mobile, and streaming audio and video. AdManager allows publishers to increase targeting capabilities, speed ad delivery, and monitor and control inventory projections in real-time, leading to higher CPMs and less unsold inventory.

The agreement also allows MoPhap to tap Accipiter’s AdManager infrastructure to provide advanced tracking, reporting and metrics analysis on behalf of its publisher network customer base.

About Accipiter Accipiter provides publishers and advertisers with innovative technology and services to maximize their online advertising investments and create additional sources of revenue.

Accipiter has been serving and enriching the digital advertising industry since 1996. As a pioneer and leader in online ad management, Accipiter offers a comprehensive, unified ad platform encompassing ad serving, ad trafficking, behavioral targeting, a bid-for-placement system and a powerful advertising marketplace. AdManager, Accipiter’s core application, delivers over 50 billion ads monthly across all rich media types to over 350 leading publishers in more than 30 countries around the world. Accipiter’s ad marketplace is comprised of approximately 5,000 registered publishers and 14,000 registered advertisers, reaching an estimated 25 million consumers globally.

Maximize revenue across new mediums with Accipiter. For more information, please visit www.accipiter.com.

AdManager is a trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.

About MoPhap Based in New York City, MoPhap has created the ad industry’s most robust mobile ad server, delivering more ad formats to mobile web-enabled handsets than any other. MoPhap’s publisher network brings new streams of revenue to publishers looking to leverage and monetize their content via ad-supported mobile distribution. The company also serves top-tier ad agencies and marketers with mobile media planning, purchasing, and distribution via its intuitive web-based SparkMobile Network. For more information, visit www.mophap.com.

Contact: Richard Krueger MoPhap (212) 784-9273 [email protected] Emily Eubanks Accipiter Solutions, Inc. Phone: 919-719-4539 [email protected]







Mobile Subscribers in the Holiday Mood

JumpTap Mobile Search Results Reveal an Increase in the Amount of Holiday-Related Digital Content Searched by Wireless Customers

CAMBRIDGE, Mass. – December 1, 2006 – JumpTap, Inc., a pioneer in the development of innovative, carrier-branded mobile search and advertising solutions, today announced new findings showing an increase in holiday-related digital content searched by wireless cell phone users. Since the beginning of the holiday season (the day after Thanksgiving), wireless customers using the JumpTap mobile search solution have been looking for Christmas related digital content. The word, “Christmas” was one of the top five search terms across JumpTap’s multiple mobile search deployments.

Many people with wireless phones enjoy customizing their phones with ringtones and wallpaper. The holiday season brings out behavior similar to other shopping and merchandizing environments. People like to decorate the mobile phones for the holiday. In addition to searching for “Christmas,” mobile subscribers frequently entered the term “Jingle Bells.”  They then purchased holiday-related music from Alabama, Mariah Carey, Reba McEntire, and George Straight, in addition to the old classic songs such as, “Frosty the Snowman”, “White Christmas”, and “Rockin’ Around the Christmas Tree.”

Digital content providers should increase their inventory of ringtones, images and games for the rest of December in order to meet the demand demonstrated by the mobile search behavior of wireless subscribers.

WHO: JumpTap, Inc., a pioneer in the development of innovative, carrier-branded mobile search and advertising solutions

WHAT: JumpTap results from across multiple mobile search deployments reveal mobile subscribers searching frequently for “Christmas” and subsequently purchasing Christmas related digital content.


NOTE:
JumpTap’s mobile advertising solution is now live and presenting sponsored links and banner ads within its mobile search results. Please visit www.jumptap.com to promote your content and services within some of JumpTap’s carrier branded solutions.

About JumpTap, Inc.
Founded in 2004, JumpTap, Inc. provides wireless carriers with an end-to-end, carrier-branded mobile search solution that drives mobile advertising revenue for mobile operators while providing a quick, easy and fun mobile search experience for subscribers. JumpTap’s comprehensive solution couples an intuitive user interface and mobile-specific search engine with an advertising suite that combines performance marketing and impression marketing advertising models. JumpTap provides carriers, advertisers and subscribers with the industry’s most complete, easy-to-use and rewarding mobile search environment. For more information on JumpTap, please visit: http://www.jumptap.com.

Media Contact:
Peter Gorman
Topaz Partners
Email: [email protected]
Phone: +1 781 404-2430 (or) 617-669-4329<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />




NeoMedia’s qode Now Available in 5 Languages

‘A Big Step Closer To Market-Readiness for the Major Markets in Europe’

FORT MYERS, Fla., Nov. 30, 2006 – NeoMedia Technologies, Inc. (OTC BB NEOM), has introduced a full five-language version -- in English, Spanish, French, German, and Italian -- of its patented qode® Mobile Software, and upgraded its download site to detect further information from handsets to speed over-the-air downloads in a consumer’s preferred language to more than 130 JAVA- and Symbian®-based cell phones.

“Whether the consumer speaks English, Spanish, French, German, or Italian – and soon Chinese – we now have qode Mobile Software for them,” said Martin Copus, president of NeoMedia Mobile.  “And in order to deliver the software already optimized in their language, our over-the-air (OTA) download site now ‘sniffs’ the preferred language of the handset -- in addition to its make and model -- to make downloading and installing qode a ‘no-brainer’. This takes us a big step closer to market-readiness for the major markets in Europe, especially as the new five language software covers both the Java and Symbian operating systems.”

Over-the-air downloads of qode multi-language software are available by entering http://get.qode.com in a device’s browser. NeoMedia’s proprietary download software then takes over, and qode is “automagically delivered,” said Mr. Copus.  “The native language of the handset is detected, and pre-selected in the software, with the user given easy-to-follow installation instructions in the matching language. And this is done for a long (and growing) list of qode-supported handsets – now in excess of 130,” Mr. Copus said. 

The qode (www.qode.com) suite of easy-to-use applications includes qode®reader and qode®window, providing One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the Mobile Web.  qode®reader works with camera phones, letting users “click” on two-dimensional “smart codes” for a direct connection to desired information, discount coupons, maps, contest entry forms, etc., and qode®window lets users enter a key word, phrase, UPC, etc., for similar connection.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qode®reader, qode®window and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.


Press Contacts:
Martin Copus
NeoMedia Technologies, Inc.
+(239) 246-9889 or +44 7766 801818
[email protected]                                        

David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />




Crisp Wireless Powers <?XML:NAMESPACE PREFIX = ST1 />Mobile Portal for MindShare Interaction’s ‘I Can’t Believe It’s Not Butter®’ Fabio Campaign for Unilever <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Crisp’s mLogic Media™ Platform Enables MindShare Interaction To Bring I Can’t Believe It’s Not Butter! ® brand’s ‘Kitchen of Love’ and Fabio to Mobile Screens

FOR RELEASE ON: MONDAY, NOVEMBER 27, 2006

NEW YORK – Crisp Wireless, a provider of mobile content creation and delivery solutions, today announced that it has delivered a rich media mobile brand experience to MindShare Interaction for Unilever’s I Can’t Believe It’s Not Butter! ® brand.  The content-rich WAP site features noted actor and pitchman Fabio, in the I Can’t Believe It’s Not Butter ® ‘Kitchen of Love,’ which was originally developed for online audiences.  Working with MindShare Interaction, Crisp built and manages the WAP site – available at http://wap.icbinb.mlogic3g.com - that also delivers Fabiograms, recipes, wallpapers, downloadable video and exclusive Fabio voicetones to user’s phones.  Users are driven to the site by clickable banner ads running on Third Screen Media’s TSM Network.

Unilever is making history on mobile in the same way that they made advertising history on broadband and interactive television.  We needed a solid solution for this campaign, and Crisp Wireless has delivered a WAP site that satisfies the ad delivery and the creative side of the brand,” said Margaret Clerkin, senior partner and managing director, MindShare Interaction.  “This is a site that will receive tremendous traffic, and we have clearly found the right formula for delivering ads to consumers on mobile devices.”

Crisp Wireless has previously collaborated with MindShare and Third Screen Media on past campaigns for major clients, and has helped deliver some of the most creative and memorable mobile destinations for major brands using its mLogic platform.  

“Unilever and Mindshare have again broken new ground” said Boris Fridman, CEO of Crisp Wireless.  “The I Can’t Believe It’s Not Butter! ® campaign sets a new milestone for mobile advertising content that will appeal both to consumers and content providers.  This has a viral appeal, and is perfectly suited to the mobile audience.  And Fabio looks as good on the third screen as on television.”

Crisp Wireless enables the development of revenue-generating mobile portals and downloadable applications for advertising, media, sports, and entertainment clients, including industry-first experiences for music, film, and television clients.  The Crisp Wireless mLogic Media product provides seamless content management and delivery capabilities through a visually powerful, intuitive interface. The server component of mLogic Media provides subscription and billing functionality, content management, automated image and video formatting as well as advanced user management.

About Crisp Wireless
Crisp Wireless is the leading provider of mobile applications and content management solutions for consumer-facing enterprises. Crisp Wireless provides companies with an innovative new medium to reach their customers, create new sources of revenue, and capitalize on the emerging mobile marketplace. The mLogic mobile content and commerce solutions and Crisp Wireless’ development and management services enable clients to rapidly and economically deploy multimedia content and mobile commerce solutions across all carriers and handsets. For more information, please contact [email protected] or visit www.crispwireless.com.

 

 




Greystripe and Gamejump.com Take Best in Show Overall Among 32 Contenders at Under the Radar Mobility Showcase

(MOUNTAIN VIEW & SAN FRANCISCO, CA) –
Greystripe won the Best in Show Overall award for its mobile advertising network and its free game distribution portal Gamejump.com at this year’s Under the Radar Mobility Conference.  Greystripe won the award over 32 other emerging startups in the mobile sector. In addition, Greystripe was honored with three Judges’ Choice Awards for the categories:

· “Now that’s a problem solver!”
· “Yup, acquisition target!”
· “That presentation was awesome!”

Judges’ and Audience Choice Awards for the marketing and advertising category also went to Greystripe, making the company the winning innovator among its mobile advertising peers. Greystripe’s presentation of its AdWRAP mobile advertising technology has proven that millions of consumers are willing to download and play free, ad-sponsored mobile games.

“It’s an honor to win such sweeping approval from our industry at the Under the Radar event.  It shows that we’re moving in the right direction in offering ad-supported mobile games and applications,” said Michael Chang, founder and CEO of Greystripe. “We’ve created a model where all the players in the mobile value chain win – game developers, advertisers, and consumers.”

Greystripe is the first company to launch an advertising network offering full-screen in-game mobile ads in combination with a proven distribution model for mobile game publishers. Consumers can download free mobile games from Greystripe’s online portal GameJump.com or directly through their cell phones at http://gjmp.tw <http://www.gjmp.tw/> .

The AdWRAP system currently serves ads into over 300 game titles from 37 publishers supporting over 1,000 mobile handsets worldwide.

More about the Under the Radar | Mobility! event can be found at http://undertheradarblog.com/.  Under the Radar is part of the IBDNetwork™.



NeoMedia and Mobile Services Provider InfoMedia to Co-Market qode® in U.K.

FORT MYERS, Fla., Nov. 21, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM), an international  leader in market-driven technologies, announced today that it has signed a co-marketing agreement for its flagship direct-to-mobile-web qode® technology with InfoMedia Services Ltd., a U.K.-based provider of mobile services to major companies including Microsoft®, Play.com and The Carphone Warehouse®.

Martin Copus, president of NeoMedia Mobile, said InfoMedia (
www.infomedia-services.co.uk) will market qode to its own customers, and work to qode-enable its direct-to-consumer content offerings, including its popular Partymob.com web site (www.partymob.com), which offers mobile products including ringtones, logos, wallpapers, games and more.  Since the launch of its Partymob.com content brand in 2001, InfoMedia has successfully delivered more than 25 million items of mobile content across over 100 operators spanning 45 countries.  InfoMedia was the first U.K. company to sell a polyphonic ringtone, and the first to sell a mobile JAVA game direct to consumers. InfoMedia will use qode as a major tool for Mobile Web site discovery for the portals it has developed for blue chip organizations.

InfoMedia will also support NeoMedia in its U.K. marketing efforts by providing outsource services including Mobile Web site and portal design, support services including hosting of destination mobile sites linked by qode and mobile payment.

The first joint effort between NeoMedia and InfoMedia will be supporting ONE water, the cause-marketing water brand which became the first European product to use NeoMedia’s qode® application on its packaging to communicate with customers via the Mobile Internet.  Starting next month, ONE bottles will link to the Mobile Internet via qode, with the first shipments of more than 5 million bottles bearing qode-enabled “smart codes” set to be delivered to more than 4,000 retail outlets throughout the U.K in December.

“InfoMedia is justifiably proud of its record of growth and achievement,” Mr. Copus said.  “InfoMedia currently holds more than 250 active content licenses with IP owners including major record labels, film studios, game publishers, image libraries and news agencies.

“This co-marketing agreement brings together mobile industry leaders,” Mr. Copus said. “Both companies are excited about our future together in helping establish qode as a key tool in the U.K. for fast-tracking publishers, marketers and their users and customers direct to content and digital assets on the Mobile Internet.”

Michael Tomlins, commercial director of InfoMedia, said his company “is committed to delivering mobile internet solutions for leading media companies and brand owners. qode represents a great opportunity for brand owners to connect their traditional media to the Mobile Internet.”

NeoMedia’s qode (www.qode.com) suite of easy-to-use applications includes qode®reader and qode®window, providing One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the Mobile Web.  qode®reader works with camera phones, letting users “click” on two-dimensional “smart codes” for a direct connection to desired information, discount coupons, maps, contest entry forms, etc., and qode®window lets users enter a key word, phrase, UPC, etc., for similar connection.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qode®reader, qode®window and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.


Press Contacts:
Martin Copus                                                 
NeoMedia Technologies, Inc.                           
+(239) 246-9889 or +44 7766 801818             
[email protected]                                        

David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />




NeoMedia’s qode® to Web-enable 5 Million Bottles of ‘ONE’ Water at 4,000 U.K. Retailers

FORT MYERS, Fla., and LONDON, November 10, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM), an innovator in market-driven technologies, said today that ONE, the ethical water brand, has become the first European product to sign to use NeoMedia’s qode® application on all its packaging to communicate with its customer base via the Mobile Internet. 

ONE bottles will link to the Mobile Internet via qode starting in December, when the first shipments of more than 5 million bottles bearing qode-enabled “smart codes” will start appearing at more than 4,000 retail outlets throughout the U.K.  ONE enjoys a reputation for breaking new ground in marketing, and by having NeoMedia’s qode linking its bottles to information and charitable giving capability on the Mobile Web, it believes it is once again at the forefront of the latest developments in the marketing field.

NeoMedia’s patented  qode (www.qode.com) suite is an easy-to-use set of applications -- qode®reader and qode®window -- which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the Mobile Internet.  qode®reader works with camera phones, letting users “click” on two-dimensional “smart codes” to access the Mobile Web site to which the code is linked, while qode®window lets users reach the same destination by entering a key word, slogan or product name. 

ONE water www.ONEwater.org.uk which is supported by celebrities in the U.K., gives 100% of its profits to Playpumps™, the charity which brings fresh drinking water to where it is most needed in Africa. Along with ONE water, Playpumps has the support of leading international philanthropic organizations including USAID, the Clinton Foundation, The MCJ Foundation, The Case Foundation, Unilever, Crealy Adventure Parks, TNT, Vodacom, PEPFAR, Lemelson Foundation, International Finance Corporation, and Jay-Z.    

Playpumps work on a simple concept:  as children spin on a merry-go-round, water is pumped from below the ground, and is then stored in a tank just a few feet away, making a safe, plentiful supply of water available in the community.  To date, nearly 700 PlayPump systems have been installed in southern Africa, providing safe water to a million people living in rural and peri-urban communities. In the future, thousands more PlayPumps will be installed throughout Sub-Saharan Africa, bringing the many benefits of ready access to clean drinking water to millions.

Initially, smart codes linked to qode will appear on 5 million bottles of ONE water, which is stocked by more than 4,000 retail outlets in the U.K., including Tesco, Morrison’s, Waitrose and Co-op supermarkets, Total gas stations, and virtually all colleges and universities in the U.K. as well.

ONE water said that qode will unlock the potential of the Mobile Web, allowing its consumers real-time access to important information about the brand and its humanitarian work in Africa, together with competitions, special offers, and even over-the-air donations.

qode will play a leading role in our marketing approach because it gives us unprecedented flexibility combined with the immediacy of working in real time to deliver promotions and establish relationships with our consumers, “ said Duncan Goose, founder of ONE Water and CEO of Global Ethics.

Martin Copus, president of NeoMedia Mobile and COO of NeoMedia Technologies, said he and his company “are delighted to be working with ONE.  It is a brand with a reputation for leadership and innovation.  It is our hope that qode will help drive sales of the product as well as charitable donations.”

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one –to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

NeoMedia companies and offerings include: 12snap AG (www.12snap.com), a Munich, Germany-based award-winning leader in mobile marketing and entertainment applications; Mobot, Inc. (www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, UK-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a Würselen, Germany-based leading provider of mobile technology and marketing solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qodereader, qodewindow and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Press Contacts: 
Martin Copus    
NeoMedia Technologies, Inc.      
+(239) 246-9889 or +44 7766 801818    
[email protected]       

David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]



SYBASE COMPLETES ACQUISITION OF MOBILE 365

Acquisition Makes Sybase the World’s Largest Provider of Mobile Enterprise Software and Services

DUBLIN, Calif. — November 8, 2006 — Sybase, Inc. (NYSE: SY), a leading provider of enterprise infrastructure and mobile software, today announced that it completed the acquisition of Mobile 365, Inc. in an all-cash transaction valued at $417 million. Net of acquired cash, the transaction is valued at $397 million. Mobile 365 will now operate as Sybase 365, a wholly-owned subsidiary. Marty Beard, senior vice president of corporate development and marketing for Sybase, Inc., will lead the new subsidiary as president. The Sybase mFolio business will be integrated into Sybase 365 immediately, and certain assets of Sybase AvantGo will be integrated into Sybase 365 early in 2007.

“Our acquisition of Mobile 365 is strategic, visionary and progressive in scope,” said John Chen, Sybase chairman, CEO and president. “Built on unique intellectual property and a comprehensive global network, Sybase 365 provides the messaging infrastructure-of-choice for interoperability and content delivery. With this acquisition, we expand our Unwired Enterprise offerings and our ability to deliver information anytime, anywhere, to any type of device.”

Sybase 365 is the global leader in
mobile inter-operator messaging—including SMS, MMS and IMS—delivering more than 3.5 billion messages per month.
Through its extensive network of approximately 700 mobile operators, including Verizon Wireless, Vodafone, T-Mobile, Cingular, Telefonica and China Mobile, Sybase 365 will continue to focus on enabling the world’s leading content providers and global brands, such as Citibank, Yahoo!, AOL, MSN and Twentieth Century Fox, to mobilize their content and applications.

“Verizon Wireless enjoys a close relationship with Mobile 365, partnering for the timely delivery of mobile data worldwide,” said Jim Straight, vice president of Wireless Internet and Multimedia Services for Verizon Wireless. “As we approach the fifth anniversary of Mobile 365 launching carrier services here in the U.S., I’m pleased they have found a corporate parent who brings additional resources and opportunities to the market and that Mobile 365 will continue to serve us as they have in the past.”

“The acquisition solidly positions Sybase between mobile operators, content providers, and global brands—further extending our worldwide leadership in enterprise mobility,” said Marty Beard, the newly appointed president of Sybase 365. “It also brings Sybase a robust software-as-a-service business, and it creates new opportunities to leverage our AvantGo, mFolio and data analytics solutions.”

“Mobile 365 offers Sybase customers a direct delivery channel to nearly any mobile device on any carrier, anywhere in the world—something no other mobile middleware provider can claim…We expect Sybase to maintain its leadership position in the mobile middleware market,” writes Jack Gold of J. Gold Associates in the firm’s September 25, 2006 Technology Brief.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />