Greystripe Launches First Self-Service Mobile In-Game Advertising Portal Allowing Advertisers to Reach Mobile Gamers Worldwide

It’s ready, set, bid as savvy advertisers explore mobile in-game advertising

(BARCELONA, SPAIN/SAN FRANCISCO, CA) – Live from the 3GSM Congress Tradeshow in Barcelona, Spain, Greystripe, the leading mobile in-game advertising network and creator of GameJump.com - the world's largest free, ad-supported mobile game portal - announces an entirely new opportunity for advertisers to place full screen ads into mobile games with the AdWRAP Marketplace portal. AdWRAP Marketplace is a bid-based, self-service ad purchasing tool available worldwide.

The new AdWRAP Marketplace provides worldwide targeting, real-time reporting, and streamlined ad creation. Advertisers can now instantly create and manage their own campaigns with easy-to-use wizards that support multiple ad formats with innovative click features and geographic targeting. A first for the mobile industry, it is a quick and easy way to launch mobile in-game ad campaigns. Now advertisers of any size have equal opportunity to reach mobile game players around the globe with engaging full-screen ads in mobile games and applications.

The AdWRAP Marketplace interface provides a simple step-by-step process that enables advertisers to launch mobile in-game ad campaigns within minutes:

1. Go to http://www.greystripe.com <http://www.greystripe.com/> and click ‘Buy Now’ to signup as a new advertiser

2. Create your ad and select a campaign type:
· Branding: full-screen, graphical brand message
· Click-to-Browse: full-screen brand message with click-through to the advertiser’s mobile web portal
· Click-to-Call:  full-screen brand message with click-through to call the advertiser’s call -center
· Click-to-Jump:  full-screen brand message with integrated user survey

3. Set your CPM bid and optional geographic targeting

4. Upload your ad creative

5. Preview and launch your campaign, with funding via PayPal™ or Credit Card

“We have created an easy-to-use interface for advertisers to purchase ads and reach Greystripe’s worldwide mobile audience of gamers,” said Jim Durrell, Greystripe’s Director of Product Management. “The AdWRAP Marketplace’s full screen ad format is compelling because it delivers a high impact brand message to the mobile consumer.  It’s like having a huge billboard in front of gamers delivered through a media channel that is inherently opt-in because gamers are getting the games for free. Advertisers have been quick to recognize the targeted and highly viral nature of this medium.”

Advertisers can sign up at http://www.greystripe.com <http://www.greystripe.com/> to get started with AdWRAP Marketplace and reach out to Greystripe’s fast-growing worldwide mobile gaming audience.

About Greystripe
Greystripe is the world’s first ad-supported mobile games and applications distributor. Greystripe’s AdWRAP system enables publishers to gain advertising revenue by serving ads through their games, while advertisers reach a new mobile audience and consumers download great games for free. The AdWRAP system currently serves ads into more than 400 game titles from 46 publishers supporting over 1,000 handset models. Greystripe reaches millions of mobile game players through its online portal GameJump.com, through the mobile web (http://gjmp.tw), and through its AdWRAP Catalog Program. Visit Greystripe at http://www.greystripe.com.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

9 Squared Announces 2006 Top Ringtone Downloads

With Over 21 Million Downloads in 2006, 9 Squared becomes the #1 Independent Distributor of Ringtones in the United States

Denver, CO – February 6, 2007– 9 Squared, a MonsterMob Group Company (GB:MOB) and global leader in mobile media solutions, today announced the top real music and polyphonic ringtone downloads for calendar year 2006. The 2006 top ringtone downloads are based on over 21 million mobile content downloads from 9 Squared branded solutions and distribution services which includes BREW™ applications, mobile content aggregation for WAP and Web on and off-portal offerings, as well as 9 Squared direct-to-consumer products. The 21 million mobile downloads includes content from the largest music labels and independent labels in the entertainment industry including Universal Music Group, Warner Music Group, Sony BMG Music Entertainment, EMI Music, Koch Records, and Curb Records.

“Universal’s partnership with 9 Squared produced impressive ringtone sales in 2006” said Julie Lee, Vice President of Sales and Licensing at Universal Music Group. “Of 9 Squared’s top 2006 real music ringtone downloads, Universal artists comprise 5 of the top 10 downloads. With the growth and success in 2006, Universal looks forward to an exciting 2007 with 9 Squared.”

A leading developer of applications based on QUALCOMM’s BREW technology, 9 Squared distributes ringtones through award-winning applications such as RealTone JukeBox, RingTone Jukebox, Musica Real, Zona de Tonos, FlixTones and GAC Country Ringtones. In addition, 9 Squared aggregates ringtone and ringback content for a number of mobile storefront providers including T-Mobile USA, Telus Mobility, Ericsson, Motricity and Boost Mobile. Finally, 9 Squared’s successful direct-to-consumer offerings including “The Mob”, RingtoneJukeBox.com and 66555 premium short code programs produced increased ringtone download volumes in 2006.

“While we saw a number of our competitors struggle in 2006, 9 Squared’s business grew significantly which has propelled 9 Squared into the position as the largest independent distributor of ringtones in the United States”, says Brian Casazza, Chief Executive Officer at 9 Squared and Managing Director of MonsterMob Americas. “With the largest ringtone catalog in the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Americas, best-in-breed wireless distribution technology, and content merchandizing and direct response marketing expertise; 9 Squared is positioned to have a tremendous 2007. We thank all of our music, wireless carrier, and distribution partners for an outstanding 2006. ”

Leading the 2006 top real music ringtone downloads was “Ridin” by highly successful Universal hip hop artist Chamillionaire. The 9 Squared top 10 real music and polyphonic ringtones for 2006 are:

9 Squared Top 10 REAL MUSIC RINGTONES 2006

<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

1)      “Ridin” by Chamillionaire

2)      “Lips Of An Angel” by Hinder

3)      “What You Know” by T.I.

4)      “Goin’ Down” by Yung Joc

5)      “Be Without You” by Mary J. Blige

6)      “Shoulder Lean” by Young Dro featuring T.I.

7)      “Walk It Out” by DJ Unk

8)      “Hustlin’” by Rick Ross

9)      “I Wanna Love You” by Akon

10)   “Lean Wit It, Rock Wit It” by Dem Franchize Boyz

9 Squared Top 10 POLYPHONIC MUSIC RINGTONES 2006

1)      “Super Mario Brothers Theme” from video game

2)      “Pink Panther” from theme song

3)      “Honky Tonk Badonkadonk” from Trace Adkins

4)      “Devil Went Down to Georgia” from Charlie Daniels Band

5)      “What You Know” from T.I.

6)      “Snap Yo Fingers” from Lil Jon featuring E-40 and Sean Paul

7)      “I Walk The Line” from Johnny Cash

8)      “Laffy Taffy” from D4L

9)      “Hips Don’t Lie” from Shakira featuring Wyclef Jean

10)   “Jesus Take The Wheel” from Carrie Underwood

9 Squared, Inc.
9 Squared, a MonsterMob Group Company, is the #1 independent distributor of mobile content in the United States. Equipped with an industry-leading catalog of premium mobile content and extensive wireless distribution partnerships, 9 Squared’s competencies expand the entire value chain of mobile media solutions including best-in-breed mobile distribution technology, direct response marketing and content programming and merchandizing expertise. 9 Squared is headquartered in Denver, Colorado. To learn more visit www.9squared.com.

MonsterMob Group PLC
Monstermob Group PLC is a global leader in mobile media solutions with operations in Europe, China, Southeast Asia and the Americas. Headquartered in the UK, MonsterMob Group is traded on the London Stock Exchange under the ticker symbol MOB. To learn more visit www.monstermobgroup.plc.uk

9 Squared families of marks, images and symbols include RealTone JukeBox, RingTone Jukebox, Musica Real, Zona de Tonos and FlixTones are trademarks of 9 Squared, Inc. All other brands, company names and marks are the property of their respective owners. 

9 Squared Contacts:
Megan Moody, Marketing Communications Coordinator
Phone: 1.303.567.6352
Email: [email protected]

Limbo 41414 TEAMS WITH  REDBOOK MAGAZINE TO launch year-long MOBILE MARKETING INITIATIVE

REDBOOK To Become Exclusive Women’s Lifestyle Print Partner of Mobile Entertainment’s Premier Limbo Auction Product

(Burlingame, Calif.) – January 31, 2007 – Mobile entertainment pioneer Limbo 41414 and leading women’s lifestyle publication REDBOOK are joining forces to launch a year-long mobile marketing initiative. The deal marks burgeoning Limbo 41414’s first-ever partnership with a <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S. magazine and makes REDBOOK the exclusive women’s lifestyle magazine provider of promotional mobile sweepstakes for Limbo 41414. Starting in March 2007, the REDBOOK program — RED-BID — will offer exciting prizes, from priceless experiential events and opportunities to special offerings from advertisers.

The RED-BID Limbo Auction is an engaging, cell phone-driven text messaging game that integrates the components of both a sweepstakes and an auction. A RED-BID Limbo Auction is distinct from any other experience in that it’s a truly interactive game where the winner is the person making the lowest bid that no other player makes, not the highest bid, during the designated timeframe.  It encourages players to develop and employ bidding strategies and to stay highly engaged during each round as they receive comments and tips regarding their bids (e.g., “you’re the lowest unique bid,” “your bid is unique but not the lowest,” etc.).

REDBOOK’s RED-BID program will receive tremendous awareness in the magazine. Beginning with the March issue – which hits stands February 20 – the marketing initiative will receive prominent monthly coverage on the promotional pages of the magazine. Furthermore, Limbo 41414’s web site – www.41414.com – will prominently spotlight the REDBOOK RED-BID program on a daily basis.

“REDBOOK is the premier women’s magazine. To be able to enter into this type of partnership is truly outstanding.  This further proves the appeal of our Limbo Auction product and the belief by marketers that we’re offering a unique way for them to get target audiences engaged with their brands through creative mobile entertainment applications,” said Jonathan Linner, CEO, Limbo 41414.  

“We are excited to be the first U.S. magazine to expose our readers and advertisers to such cutting-edge opportunities made possible by this new mobile entertainment technology,” said REDBOOK VP/Publisher Mary Morgan. “The RED-BID program gives us a fun, new way to engage our audience.”

Since launching in December 2005, Limbo 41414 has run more than 400 auctions, awarding more than $450,000 in prizes. Limbo 41414 winners have purchased luxury items including a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year’s supply of gasoline and a plasma TV for $54.24 and $8.85, respectively. Also, no one loses in a Limbo Auction: for each SMS bid placed, players receive Loot that can be redeemed for prizes in Limbo’s online store.

To start playing Limbo for free, send a text message with the word FUN to the number 41414.  Consumers can also play online and learn more about Limbo 41414 at www.41414.com <http://www.41414.com> .

About Limbo 41414:
Limbo 41414 (www.41414.com <http://www.41414.com/> ) is defining a new category of mobile entertainment with its text-message based game play.  41414 brings consumers an engaging community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes. In the Limbo Auction, consumers enter an auction where they bid on prizes via their mobile phones. The twist is that, unlike a traditional auction where the highest bidder wins, the person with the lowest unique bid <http://www.41414.com/lowest_bid.php> wins. Plus, with a Limbo Auction, nobody loses; for each bid placed, players receive Loot that can be redeemed for prizes in the Limbo store <http://www.41414.com/store.php?range=x> .

Limbo 41414 is a private corporation backed by two of the world’s top Venture Capital funds: Azure Capital Partners (www.azurecap.com) and Draper Fisher Jurvetson (www.dfj.com <http://www.dfj.com/> ).  This venture also reunites the proven entrepreneurial team of Rob Lawson, Jonathon Linner and Juho-Pekka Virolainen. Limbo 41414 is headquartered in Burlingame, California.

About REDBOOK:
REDBOOK is a women’s lifestyle magazine that brings Health, relationship, money, work, home and emotional advice, as well as news about women’s choices, opportunities, and achievements to nearly 10 million readers every month. REDBOOK is published by Hearst Magazines a unit of Hearst Corporation (www.hearst.com) and one of the world’s largest publishers of monthly magazines, with a total of 19 U.S. titles and nearly 200 international editions. Hearst reaches more adults than any other publisher of monthly magazines (73.4 million according to MRI, fall 2006). The company also publishes 19 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.

Media Contacts:
Stacy Geagan Wagner
Limbo 41414
(650) 235-5980
[email protected]

Shara Glickman
REDBOOK
(212) 649-2321
[email protected] <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

The Hyperfactory Launches World’s First Next-Generation Mobile Media Network

Companies around the globe can tap into multi-touchpoint mobile media network generating over 1 billion impressions per month in mobile video-on-demand, mobile TV, in-game advertising, mobile search and mobile Web

NEW YORK, NY – Jan. 29, 2007 – The Hyperfactory, a full-service mobile ideas and media company, today unveiled the first global, next-generation Mobile Media Network. With six years of experience creating and executing more than 1000 global mobile marketing campaigns across four continents, The Hyperfactory is uniquely positioned to take mobile advertising to the next level. The company will offer this platform globally for contextual media planning leveraging cross-media ad planning, buying, integration and execution across any mobile technology. As part of this launch, The Hyperfactory is also offering holistic, unified technology analytics and detailed reporting services for media buyers targeting the mobile channel.

Never before has there been a medium where the understanding of the media and its technical capabilities is more critical to the ability to develop creative and effective campaigns. In today’s burgeoning mobile advertising marketplace, brands and agencies have unique needs for creative, technical execution and media placement that best suit their marketing and advertising objectives. The Hyperfactory formed its global mobile media network to address these individual needs by integrating the most compelling consumer touchpoints available to mobile devices, leveraging the appeals of mobile TV and video-on-demand, mobile Web, in-game advertising, click-thru performance-based options and more to bring an array of choice mobile media channels to advertisers around the world.

“The Hyperfactory is launching the world’s first unified, multi-channel mobile media planning, buying, enabling and analytics experience,” said Derek Handley, CEO of The Hyperfactory. “We have the world’s largest mobile media footprint, attracting the most innovative brands and agencies generating mobile campaigns. It’s about moving forward, from WAP banner ad campaigns right through to search, video and beyond, offering value from generating ideas, campaign execution, detailed analytics and reporting across multiple mobile media touchpoints. It’s also about providing one source for a unified mobile media network backed by award-winning creativity and proven technology execution – it’s what we do everyday.”

Leading the creation and growth of the Mobile Media Network is The Hyperfactory’s Vice President of Mobile Media Worldwide, Gil Martinez. With deep expertise in mobile and online ad-serving and delivery, Gil brings tremendous mobile ideas and technology experience, having helped define the ad-model and pioneering mobile sales team efforts at ESPN Mobile Publishing.

“We have created a truly unique experience through our Mobile Media Network that will help make mobile part of the mainstream for advertisers,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Martinez. “We built this platform based on exploding industry demand and look forward to working closely with leading agencies and brands to create and execute highly unique, personalized campaigns leveraging mobile, the fastest growing medium the world has ever seen.”

About The Hyperfactory
The Hyperfactory is the most experienced full-service mobile ideas and media company responsible for the most award-winning innovative mobile campaigns seen anywhere in the world. Founded in 2000, The Hyperfactory creates, executes and analyzes long-term mobile strategies for brands and agencies, regardless of the technology. The Hyperfactory is trusted by a portfolio of notable brands that include Toyota, Motorola, Vodafone and Coke, all of whom rely on The Hyperfactory as an essential part of their mobile marketing strategies. Boasting the world’s most compelling and unified mobile media network, the company offers access to more than one billion multi-touchpoint impressions per month. The Hyperfactory has a US Headquarters in New York, International Headquarters in Auckland and sales and operations offices in Los Angeles, Shanghai and Hong Kong and India.

Contact:
Jennifer Abelson
Abelson Group for The Hyperfactory
917-445-4454
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Kikucall Announces the Latest Release of its Momix Platform

-- Mobile Marketing Platform Makes it Easier for Brands and Agencies to Reach Consumers Via Their Mobile Devices --

NEW YORK, January 31, 2007 –Kikucall, a leading mobile marketing agency, today announced the newest release of its Mobile Messaging Platform, Momix. This proprietary technology has been optimized to help Kikucall's clients seamlessly integrate mobile into the marketing mix.

The platform's latest release makes it easier for companies to develop mobile campaigns in a short turnaround time. This release also includes real-time client reporting for all campaigns to allow clients to adjust their marketing plans and keep abreast of key campaign metrics. Momix enables interactive campaigns that incorporate mobile into billboards, websites, WAP sites, and other technology-driven marketing initiatives.

"The newest release of Momix makes it even easier for brands and agencies to integrate mobile into the marketing mix," said Brian Hecht, CEO of Kikucall. "Momix has seamlessly integrated mobile tactics into a variety of client campaigns from interactive billboards in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Times Square to leading consumer websites. We look forward to enabling new, cutting-edge programs with our advanced Momix Platform."

Momix includes four service modules to reach consumers through a variety of mobile tactics:

Momix BLAST enables outbound text messaging from brands to consumers. Momix BLAST services include mobile applications such as targeted list blasts, mobile alerts, mobile coupons, and the delivery of mobile content via SMS.

Momix CLICK integrates mobile into online channels. Momix CLICK services include mobile applications such as one-way messaging from a website, online advertisement, or social networking profile. This module also includes mobile website (WAP) development.

Momix PLAY enables two-way text messaging between brands and consumers. Momix PLAY services include mobile applications such as text-to-win sweepstakes and contests, voting and polling, quizzes and trivia, and other two-way interactions.

Momix LIVE enables mobile solutions for interactive billboards, displays, and live events. Momix LIVE has been integrated with two digital billboards in New York's Times Square, and powers mobile applications such as text-to-screen, and event invitations.

About Kikucall:
Kikucall is a premiere mobile marketing agency that helps brands, agencies, and media companies create unique wireless programs. Kikucall offers innovative marketing strategies, hands-on campaign management and support, and cutting-edge technology. Kikucall programs are powered by Momix, the agency’s proprietary Mobile Messaging Platform. Kikucall is a member of the Mobile Marketing Association. To learn more, visit www.kikucall.com.

CONTACT:
Christian Cintron
Kikucall
212-548-2336
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Mobile Advertising Marketplace AdMob Serves One Billion Ads in Six Months, and Learns Some Things Along the Way

<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />SAN MATEO, Calif. & MUNICH, Germany--(BUSINESS WIRE)--AdMob Inc., the world’s largest mobile advertising marketplace, announced that it has served one billion mobile web advertisements in the past six months. Founded in early 2006, AdMob has enriched the mobile landscape by enabling advertisers to reach their customers on the mobile web and by allowing publishers to monetize traffic on their mobile sites. Backed by real-time metrics and reporting, advertisers can reach out to users across a set of mobile content channels including news, entertainment, mobile communities and mobile portals.

“The encouraging data point for the mobile web is not just the number of ads being served, but the pace at which things are growing,” explained Omar Hamoui, Founder and CEO of AdMob. “In our first six months, we only served about thirty million ads, and over the next six months we served one-billion more.”

With traffic comes trend-spotting of mobile web usage

In early analysis of their significant mobile web page traffic, the company spotted some interesting and sometimes surprising data.

“The mobile advertising industry really needs more transparency,” continued Hamoui, “as well as accurate and actionable data. For the first time, we really feel that we have sufficient scale to develop some insight on the usage of the mobile web and we’re determined to invest more time sharing this knowledge to help spur the growth of the industry as a whole.”

Geographic breakdown

Although the company expected U.S. users to make up only a small portion of the mobile web, in actuality the U.S. was the network’s largest contributor of mobile web traffic. Surprisingly, South Africa was the second largest source of mobile web users across AdMob’s publisher base.

Across the AdMob network the top five countries in terms of traffic are:

US     20% (ninety million pageviews/month)
South Africa     15% (sixty-six million pageviews/month)
India     13% (fifty-seven million pageviews/month)
UK     12% (fifty three million pageviews/month)
Romania   5% (twenty-two million pageviews/month)

Content breakdown

The publishers in AdMob’s network have been categorized into five primary content channels. Of the five channels, “Communities” and “Downloads” far outweigh “Portals,” “News and Information,” and “Entertainment” in terms of traffic.

The traffic breakdown by channel is:

Communities     45%
Downloads     44%
Portals     8%
Entertainment     2%
News and Information     1%

Manufacturer breakdown

The company also found an interesting breakdown in the relative proportion of devices that access the mobile web. Nokia led the pack with a commanding 41% share of devices accessing mobile sites on the AdMob network.

The top five manufacturers across the AdMob network are:

Nokia     41%
Motorola     14%
Sony-Ericsson     13%
Samsung     12%
LG     3%

With a slew of new product announcements and features in the pipeline, AdMob believes that its first billion ads are just the beginning for mobile advertising. In a recent report, research firm eMarketer stated that marketing through mobile phones is poised to become an important medium for advertisers, with predictions that brands will be spending nearly $5 billion on mobile advertising in 2011, up from $421 million in 2006.

About AdMob

AdMob is the world’s largest mobile advertising marketplace. Founded in 2006, AdMob gives both advertisers and web publishers the ability to personalize advertising to millions of mobile customers throughout 150 countries, geo-targeted by region, language, carrier, phone brand, phone model, OS, and more.

To learn more about AdMob, visit www.admob.com.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /> 

INDEX GROUP COMPANIES AND NEW MOTION, INC. TEAM UP WITH TWO MAJOR AGREEMENTS

Joint Venture for Asian-Themed Portal In Off-Deck North American Market Formed; Mobile Messaging Assets of Mobliss, Inc. Acquired

lRVINE, CA – Digital entertainment company New Motion, Inc. has entered into two agreements with two affiliate companies of Japan-headquartered Index Holdings (JASDAQ: 4835), one of the word’s largest interactive media corporations, it was jointly announced today. Under the terms of the agreements, New Motion, Inc. has formed a joint venture to create an Asian-themed off-deck mobile entertainment portal in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />North America with Index Visual & Games, Ltd. (IVG).  Additionally, New Motion has acquired the mobile messaging assets of Mobliss, Inc.

The joint venture agreement with IVG creates an Asian-themed mobile entertainment portal, the first major endeavor of its kind in the North American off-deck arena.  This new direct-to-consumer service provides a unique opportunity for New Motion, Inc. to tap into a new market with Asian-themed content, delivering some of the most sophisticated mobile products in the world.  The new company is a U.S.-based corporation registered under the name The Mobile Entertainment Channel Corporation, and will operate under a consumer brand name to be announced at a later date.  

The acquisition of the mobile messaging assets of Mobliss provides New Motion with a proven and scalable interactive messaging platform.   This expanded capability will provide New Motion with the ability to offer a broader range of interactive mobile services to media and entertainment companies.

Commenting on the deal, Burton Katz, chief executive officer of New Motion, Inc. said, “New Motion, Inc. is growing into a diversified, broad-based digital entertainment organization.  These two deals allow us to significantly expand our service offerings and partner with a leading global player in the interactive games and mobile space.  Our new scalable interactive messaging capabilities will be invaluable as well in helping us tap into a major new market with outstanding Asian mobile content.”

Shigeki Takeuchi, chief executive officer of IVG, said, “New Motion, Inc. is at the forefront in effectively marketing and distributing direct to consumers via the Internet and other media venues.  This capability, coupled with their newly expanded messaging assets, will position them well to bring the best in Asian mobile content to the North American market.”

About Mobliss, Inc., Index Visual & Games, Ltd. & Index Holdings
Mobliss, Inc., an Index Group company, has become one of the most trusted names in mobile games and entertainment.  The company offers a full spectrum of proprietary applications, delivery systems, and platforms for brand owners to capitalize on the rapidly growing capabilities of wireless devices.  Over the last five years, Mobliss has been recognized both for introducing some of the world’s biggest brands to the wireless gaming space, including Family Feud™, The Price is Right™ and The New York Times Crossword™.   Index Visual & Games, Ltd. (IVG) is focused on the U.S. mobile content industry, and is an intermediate holding company of Index Group.  Globally, Index Group is one of the largest Internet, mobile technology and digital media holding companies worldwide.  Additional company information may be found at www.mobliss.com and www.index-hd.com.

About New Motion, Inc.
New Motion, Inc. is a digital entertainment company providing a broad range of digital and mobile products and services to consumers.  New Motion, Inc. combines the power of the Internet, the latest in mobile technology, and traditional marketing / advertising methodologies in their three divisions: MobileSidewalk™, one of the largest U.S. based mobile entertainment companies, RingtoneChannel, a mobile storefront provider, and Bid4Prizes, a low-bid mobile auction game.  Headed by a seasoned team of Internet, new media, entertainment and technology professionals, New Motion, Inc. was founded in 2005 and is headquartered in Irvine, California with a branch office in Los Angeles.  Wired Magazine recently declared New Motion’s mobile content capabilities a “rival to those of their mainstream-media counterparts,” and Wireless Business Forecast named New Motion “a company to watch.”  For more information, please visit www.newmotioninc.com, www.mobilesidewalk.com, www.ringtonechannel.com and www.bid4prizes.com.

CONTACT:
Tony Byus for Index Holdings
011-813-5433-3051
[email protected]
[email protected]

Karen Strickholm for New Motion, Inc.
505-988-4401
[email protected]

AdMob’s Executive Talent Scales With the Hiring of Yahoo Mobile Asia's Former General Manager, Niren Hiro

Seasoned media and Internet executive will join on as VP of Business Development and drive company’s global carrier, brand and media partnerships across the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Americas, Europe, and Asia.

SAN MATEO – (January 23rd, 2007) – AdMob, the world’s largest mobile advertising marketplace, announced this week that Niren Hiro has come aboard as Vice President of Business Development, rounding out an impressive recruiting spree that drew executives from YouTube, SONY, ABC, Vodafone, Diageo and Coca-Cola.

"AdMob is the first global mobile advertising marketplace that matches millions of mobile Internet users from across 150 countries with relevant advertising," said Hiro, "so everybody wins... publishers, advertisers, and consumers. I had to be a part of this pioneering effort, and am thrilled to join this winning, ambitious team."

As Vice President of Business Development, Hiro will take responsibility for positioning AdMob with global carriers and forging media partnerships across American, European, and Asian markets.  Prior to AdMob, Hiro worked internationally with top Internet, mobile and media companies, leading the investment and operating strategy for Yahoo Mobile Asia's business unit as well as overseeing the integration of Yahoo Japan and Vodafone KK (Softbank Mobile).  With over seventeen years of experience, he also enjoyed profitable stints with CBS Sportsline, MTV Networks, Plus Channel, and BPL Mobile (a France Telecom JV).  Hiro launched his first company, a successful processed foods venture, in his native Japan at the age of 21.  

Omar Hamoui, AdMob founder and CEO, stated,  “We view Niren as a critical element to our growth strategies in mobile advertising.  His proven track record and seventeen years of earned relationships with carriers, brands, media companies allow AdMob to broaden its scope and scale.”

Hiro joins AdMob not long after former YouTube Vice President of Sales Tony Nethercutt hired on in December 2006.  In a recent interview Nethercutt described AdMob as “the next wave of advertising.”

About AdMob

AdMob is the world’s largest mobile advertising marketplace. Founded in 2006, AdMob gives both advertisers and web publishers the ability to personalize advertising to millions of mobile customers throughout 150 countries, geo-targeted by region, language, carrier, phone brand, phone model, OS, and more.  

To learn more about AdMob, visit www.admob.com.

Contact:  AdMob: Vijay S. Chattha, 415-305-6041, [email protected]  <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

9 Squared Launches Celebrity Text Message Service with Snoop Dogg

Users Receive Messages from Favorite Celebrities on Their Handset

Denver, CO – January 19, 2006 – 9 Squared, Inc., the leader in mobile media solutions and part of the MonsterMob Group PLC, announces the launch of The Snoop Dogg Chronicles powered by The In Crowd. For the first time ever, beginning December 2006, users throughout <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />North America will be able to receive promotional and personal text messages directly from Snoop Dogg to their mobile phone.

The In Crowd is a direct-to-consumer service that will be backed by a national advertising campaign including TV, print and online campaigns. The service allows subscribers to receive three text messages weekly from the celebrity of their choice. Other feature celebrity message senders include hip hop star Xzibit, Andy Milonakis of MTV, John Salley of “The Best Damn Sports Show Period”.

Wireless carriers including Verizon, Cingular, Sprint, T Mobile, Alltel, and Dobson are on board to distribute the personalized messages to their users, resulting in the ability to reach over 150 million cell phones. 9 Squared is working directly with major and independent record labels, music publishers and entertainment agencies to build their catalog of world-class artists for the new service, The In Crowd.

“The ongoing popularity of the fusion between the mobile industry and the entertainment industry among wireless users is exploding right now,” explains Ted Suh, Chief Marketing Officer at 9 Squared, Inc. “Offering a subscription to receive personal messages from a nationally recognized personality such as Snoop opens the door for another engaging, fun way that users can enjoy their wireless experience.”

Snoop Dogg, is considered an icon in entertainment and a living legend in the rap world. Currently under the record label of Doggystyle/Geffen, he recently released his newest album “Tha Blue Carpet Treatment”. In his fifteen-year career, Snoop has sold 17.6 million albums.

9 Squared, Inc., a subsidiary of UK-listed global content provider Monstermob Group PLC, is a leader in developing and aggregating entertainment-related content for mobile phones, and a leading producer for Qualcomm's BREW^® platform. Equipped with an extensive catalog of premium content and expanding distribution channels, 9 Squared competencies expand the entire spectrum of mobile media, from evolving technical platforms to working with the top wireless and entertainment companies in the world. Since 2001, 9 Squared has remained the leader, with over 30 million downloads to date, among its competitors with a select group of professionals working to bring the best in mobile content and technologies to millions of consumers.

Monstermob Group PLC is a UK-based family of companies that are engaged in the mobile phone entertainment sector in North America, South America, Eastern Europe, China, and Southeast Asia. Since the foundation of the company in June 2000, MonsterMob has handled over 20 million transactions, delivering products and services to more than 6 million consumers. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />