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Member Press Release







Kikucall Announces the Latest Release of its Momix Platform

-- Mobile Marketing Platform Makes it Easier for Brands and Agencies to Reach Consumers Via Their Mobile Devices --

NEW YORK, January 31, 2007
–Kikucall, a leading mobile marketing agency, today announced the newest release of its Mobile Messaging Platform, Momix. This proprietary technology has been optimized to help Kikucall's clients seamlessly integrate mobile into the marketing mix.

The platform's latest release makes it easier for companies to develop mobile campaigns in a short turnaround time. This release also includes real-time client reporting for all campaigns to allow clients to adjust their marketing plans and keep abreast of key campaign metrics. Momix enables interactive campaigns that incorporate mobile into billboards, websites, WAP sites, and other technology-driven marketing initiatives.

"The newest release of Momix makes it even easier for brands and agencies to integrate mobile into the marketing mix," said Brian Hecht, CEO of Kikucall. "Momix has seamlessly integrated mobile tactics into a variety of client campaigns from interactive billboards in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Times Square to leading consumer websites. We look forward to enabling new, cutting-edge programs with our advanced Momix Platform."

Momix includes four service modules to reach consumers through a variety of mobile tactics:

Momix BLAST enables outbound text messaging from brands to consumers. Momix BLAST services include mobile applications such as targeted list blasts, mobile alerts, mobile coupons, and the delivery of mobile content via SMS.

Momix CLICK integrates mobile into online channels. Momix CLICK services include mobile applications such as one-way messaging from a website, online advertisement, or social networking profile. This module also includes mobile website (WAP) development.

Momix PLAY enables two-way text messaging between brands and consumers. Momix PLAY services include mobile applications such as text-to-win sweepstakes and contests, voting and polling, quizzes and trivia, and other two-way interactions.

Momix LIVE enables mobile solutions for interactive billboards, displays, and live events. Momix LIVE has been integrated with two digital billboards in New York's Times Square, and powers mobile applications such as text-to-screen, and event invitations.

About Kikucall:
Kikucall is a premiere mobile marketing agency that helps brands, agencies, and media companies create unique wireless programs. Kikucall offers innovative marketing strategies, hands-on campaign management and support, and cutting-edge technology. Kikucall programs are powered by Momix, the agency’s proprietary Mobile Messaging Platform. Kikucall is a member of the Mobile Marketing Association. To learn more, visit www.kikucall.com.

CONTACT:

Christian Cintron
Kikucall
212-548-2336
[email protected]
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Mobile Advertising Marketplace AdMob Serves One Billion Ads in Six Months, and Learns Some Things Along the Way


<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />SAN MATEO, Calif. & MUNICH, Germany--(BUSINESS WIRE)--AdMob Inc., the world’s largest mobile advertising marketplace, announced that it has served one billion mobile web advertisements in the past six months. Founded in early 2006, AdMob has enriched the mobile landscape by enabling advertisers to reach their customers on the mobile web and by allowing publishers to monetize traffic on their mobile sites. Backed by real-time metrics and reporting, advertisers can reach out to users across a set of mobile content channels including news, entertainment, mobile communities and mobile portals.

“The encouraging data point for the mobile web is not just the number of ads being served, but the pace at which things are growing,” explained Omar Hamoui, Founder and CEO of AdMob. “In our first six months, we only served about thirty million ads, and over the next six months we served one-billion more.”

With traffic comes trend-spotting of mobile web usage


In early analysis of their significant mobile web page traffic, the company spotted some interesting and sometimes surprising data.

“The mobile advertising industry really needs more transparency,” continued Hamoui, “as well as accurate and actionable data. For the first time, we really feel that we have sufficient scale to develop some insight on the usage of the mobile web and we’re determined to invest more time sharing this knowledge to help spur the growth of the industry as a whole.”

Geographic breakdown


Although the company expected U.S. users to make up only a small portion of the mobile web, in actuality the U.S. was the network’s largest contributor of mobile web traffic. Surprisingly, South Africa was the second largest source of mobile web users across AdMob’s publisher base.

Across the AdMob network the top five countries in terms of traffic are:


US     20% (ninety million pageviews/month)
South Africa     15% (sixty-six million pageviews/month)
India     13% (fifty-seven million pageviews/month)
UK     12% (fifty three million pageviews/month)
Romania   5% (twenty-two million pageviews/month)

Content breakdown


The publishers in AdMob’s network have been categorized into five primary content channels. Of the five channels, “Communities” and “Downloads” far outweigh “Portals,” “News and Information,” and “Entertainment” in terms of traffic.

The traffic breakdown by channel is:


Communities     45%
Downloads     44%
Portals     8%
Entertainment     2%
News and Information     1%

Manufacturer breakdown


The company also found an interesting breakdown in the relative proportion of devices that access the mobile web. Nokia led the pack with a commanding 41% share of devices accessing mobile sites on the AdMob network.

The top five manufacturers across the AdMob network are:


Nokia     41%
Motorola     14%
Sony-Ericsson     13%
Samsung     12%
LG     3%

With a slew of new product announcements and features in the pipeline, AdMob believes that its first billion ads are just the beginning for mobile advertising. In a recent report, research firm eMarketer stated that marketing through mobile phones is poised to become an important medium for advertisers, with predictions that brands will be spending nearly $5 billion on mobile advertising in 2011, up from $421 million in 2006.

About AdMob

AdMob is the world’s largest mobile advertising marketplace. Founded in 2006, AdMob gives both advertisers and web publishers the ability to personalize advertising to millions of mobile customers throughout 150 countries, geo-targeted by region, language, carrier, phone brand, phone model, OS, and more.

To learn more about AdMob, visit www.admob.com.
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INDEX GROUP
COMPANIES AND NEW MOTION, INC. TEAM UP WITH TWO MAJOR AGREEMENTS

Joint Venture for Asian-Themed Portal In Off-Deck North American Market Formed; Mobile Messaging
Assets of Mobliss, Inc. Acquired

lRVINE, CA – Digital entertainment company
New Motion, Inc. has entered into two agreements with two affiliate companies of Japan-headquartered Index Holdings (JASDAQ: 4835), one of the word’s largest interactive media corporations, it was jointly announced today. Under the terms of the agreements, New Motion, Inc. has formed a joint venture to create an Asian-themed off-deck mobile entertainment portal in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />North America with Index Visual & Games, Ltd. (IVG).  Additionally, New Motion has acquired the mobile messaging assets of Mobliss, Inc.

The joint venture agreement with I
VG creates an Asian-themed mobile entertainment portal, the first major endeavor of its kind in the North American off-deck arena.  This new direct-to-consumer service provides a unique opportunity for New Motion, Inc. to tap into a new market with Asian-themed content, delivering some of the most sophisticated mobile products in the world.  The new company is a U.S.-based corporation registered under the name The Mobile Entertainment Channel Corporation, and will operate under a consumer brand name to be announced at a later date.  

The acquisition of the mobile
messaging assets of Mobliss provides New Motion with a proven and scalable interactive messaging platform.   This expanded capability will provide New Motion with the ability to offer a broader range of interactive mobile services to media and entertainment companies.

Commenting on the deal, Burton Katz, chief executive officer of New Motion, Inc. said, “New Motion, Inc. is growing into a diversified, broad-based digital entertainment organization.  These two deals allow us to significantly expand our service offerings and partner with a leading global player in the interactive games and mobile space.  Our new scalable interactive messaging capabilities will be invaluable as well in helping us tap into a major new market with outstanding Asian mobile content.”

Shigeki Takeuchi, chief executive officer of IVG, said, “New Motion, Inc. is at the forefront in effectively marketing and distributing direct to consumers via the Internet and other media venues.  This capability, coupled with their newly expanded
messaging assets, will position them well to bring the best in Asian mobile content to the North American market.”

About
Mobliss, Inc., Index Visual & Games, Ltd. & Index Holdings
Mobliss, Inc., an Index Group company, has become one of the most trusted names in mobile games and entertainment.  The company offers a full spectrum of proprietary applications, delivery systems, and platforms for brand owners to capitalize on the rapidly growing capabilities of wireless devices.  Over the last five years, Mobliss has been recognized both for introducing some of the world’s biggest brands to the wireless gaming space, including Family Feud™, The Price is Right™ and The New York Times Crossword™.   Index Visual & Games, Ltd. (IVG) is focused on the U.S. mobile content industry, and is an intermediate holding company of Index Group.  Globally, Index Group is one of the largest Internet, mobile technology and digital media holding companies worldwide.  Additional company information may be found at www.mobliss.com and www.index-hd.com.

About New Motion, Inc.
New Motion, Inc. is a digital entertainment company providing a broad range of digital and mobile products and services to consumers.  New Motion, Inc. combines the power of the Internet, the latest in mobile technology, and traditional marketing / advertising methodologies in their three divisions: MobileSidewalk™, one of the largest U.S. based mobile entertainment companies, RingtoneChannel, a mobile storefront provider, and Bid4Prizes, a low-bid mobile auction game.  Headed by a seasoned team of Internet, new media, entertainment and technology professionals, New Motion, Inc. was founded in 2005 and is headquartered in Irvine, California with a branch office in Los Angeles.  Wired Magazine recently declared New Motion’s mobile content capabilities a “rival to those of their mainstream-media counterparts,” and Wireless Business Forecast named New Motion “a company to watch.”  For more information, please visit www.newmotioninc.com, www.mobilesidewalk.com, www.ringtonechannel.com and www.bid4prizes.com.

CONTACT:

Tony Byus for Index Holdings
011-813-5433-3051
[email protected]

[email protected]

Karen Strickholm for New Motion, Inc.
505-988-4401
[email protected]






AdMob’s Executive Talent Scales With the Hiring of Yahoo Mobile Asia's Former General Manager, Niren Hiro

Seasoned media and Internet executive will join on as VP of Business Development and drive company’s global carrier, brand and media partnerships across the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Americas, Europe, and Asia.

SAN MATEO – (January 23rd, 2007) – AdMob, the world’s largest mobile advertising marketplace, announced this week that Niren Hiro has come aboard as Vice President of Business Development, rounding out an impressive recruiting spree that drew executives from YouTube, SONY, ABC, Vodafone, Diageo and Coca-Cola.

"AdMob is the first global mobile advertising marketplace that matches millions of mobile Internet users from across 150 countries with relevant advertising," said Hiro, "so everybody wins... publishers, advertisers, and consumers. I had to be a part of this pioneering effort, and am thrilled to join this winning, ambitious team."

As Vice President of Business Development, Hiro will take responsibility for positioning AdMob with global carriers and forging media partnerships across American, European, and Asian markets.  Prior to AdMob, Hiro worked internationally with top Internet, mobile and media companies, leading the investment and operating strategy for Yahoo Mobile Asia's business unit as well as overseeing the integration of Yahoo Japan and Vodafone KK (Softbank Mobile).  With over seventeen years of experience, he also enjoyed profitable stints with CBS Sportsline, MTV Networks, Plus Channel, and BPL Mobile (a France Telecom JV).  Hiro launched his first company, a successful processed foods venture, in his native Japan at the age of 21.  

Omar Hamoui, AdMob founder and CEO, stated,  “We view Niren as a critical element to our growth strategies in mobile advertising.  His proven track record and seventeen years of earned relationships with carriers, brands, media companies allow AdMob to broaden its scope and scale.”

Hiro joins AdMob not long after former YouTube Vice President of Sales Tony Nethercutt hired on in December 2006.  In a recent interview Nethercutt described AdMob as “the next wave of advertising.”

About AdMob

AdMob is the world’s largest mobile advertising marketplace. Founded in 2006, AdMob gives both advertisers and web publishers the ability to personalize advertising to millions of mobile customers throughout 150 countries, geo-targeted by region, language, carrier, phone brand, phone model, OS, and more.  

To learn more about AdMob, visit www.admob.com.

Contact:  AdMob: Vijay S. Chattha, 415-305-6041, [email protected]  
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9 Squared Launches Celebrity Text Message Service with Snoop Dogg


Users Receive Messages from Favorite Celebrities on Their Handset

Denver, CO – January 19, 2006 – 9 Squared, Inc., the leader in mobile media solutions and part of the MonsterMob Group PLC, announces the launch of The Snoop Dogg Chronicles powered by The In Crowd. For the first time ever, beginning December 2006, users throughout <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />North America will be able to receive promotional and personal text messages directly from Snoop Dogg to their mobile phone.

The In Crowd is a direct-to-consumer service that will be backed by a national advertising campaign including TV, print and online campaigns. The service allows subscribers to receive three text messages weekly from the celebrity of their choice. Other feature celebrity message senders include hip hop star Xzibit, Andy Milonakis of MTV, John Salley of “The Best Damn Sports Show Period”.

Wireless carriers including Verizon, Cingular, Sprint, T Mobile, Alltel, and Dobson are on board to distribute the personalized messages to their users, resulting in the ability to reach over 150 million cell phones. 9 Squared is working directly with major and independent record labels, music publishers and entertainment agencies to build their catalog of world-class artists for the new service, The In Crowd.

“The ongoing popularity of the fusion between the mobile industry and the entertainment industry among wireless users is exploding right now,” explains Ted Suh, Chief Marketing Officer at 9 Squared, Inc. “Offering a subscription to receive personal messages from a nationally recognized personality such as Snoop opens the door for another engaging, fun way that users can enjoy their wireless experience.”

Snoop Dogg, is considered an icon in entertainment and a living legend in the rap world. Currently under the record label of Doggystyle/Geffen, he recently released his newest album “Tha Blue Carpet Treatment”. In his fifteen-year career, Snoop has sold 17.6 million albums.

9 Squared, Inc., a subsidiary of UK-listed global content provider Monstermob Group PLC, is a leader in developing and aggregating entertainment-related content for mobile phones, and a leading producer for Qualcomm's BREW® platform. Equipped with an extensive catalog of premium content and expanding distribution channels, 9 Squared competencies expand the entire spectrum of mobile media, from evolving technical platforms to working with the top wireless and entertainment companies in the world. Since 2001, 9 Squared has remained the leader, with over 30 million downloads to date, among its competitors with a select group of professionals working to bring the best in mobile content and technologies to millions of consumers.

Monstermob Group PLC is a UK-based family of companies that are engaged in the mobile phone entertainment sector in North America, South America, Eastern Europe, China, and Southeast Asia. Since the foundation of the company in June 2000, MonsterMob has handled over 20 million transactions, delivering products and services to more than 6 million consumers. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />




NEW MOTION, INC. SIGNS DEAL WITH SPORTS FRANCHISE SENSATION TNA WRESTLING!

Extensive Multi-Media Integration With Spike TV’s TNA iMPACT!™, PPV, Live Events

lRVINE, CA – Wrestling franchise sensation Total Nonstop Action (TNA) Wrestling has signed a comprehensive, exclusive mobile content deal with New Motion, Inc., a digital entertainment company.  The deal includes extensive multi-media integration with Spike TV’s TNA iMPACT!™, pay-per-view and live events.

TNA Wrestling was launched in 2002 and has emerged as one of the fastest growing sports / entertainment franchises in the country, delivering a distinct brand of high-risk, live-action athletic entertainment.  TNA's roster includes some of the most exciting and recognizable stars in wrestling today, competing in an innovative six-sided ring.  Fans watch TNA competitions at live events, on pay-per-view, and weekly on Spike TV’s TNA iMPACT! airing every Thursday at 9:00 p.m. eastern time, and reaching 91.6 million homes.

The comprehensive deal includes:

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·          Exclusive North American rights for New Motion to develop and promote TNA branded mobile content, including alerts, blogs, wallpapers, ringtones, fan clubs and fan polling.

·          Integration of New Motion’s mobile offering into TNA shows, storylines, web presence, and other TNA promotions.

·          Event visibility, including ring and arena signage, on-air announcements, and live fan voting during TNA events and broadcasts.


"We're excited to partner ourselves with New Motion, a company that will allow TNA Wrestling to communicate and interact with our fans in ways never before seen in professional wrestling,” said TNA president Dixie Carter.  "Like our innovative wrestling product, TNA and New Motion will offer cutting edge opportunities for our fans to integrate themselves into the matchups and storylines through mobile technology.  This exciting new venture is another step in building an even closer bridge between TNA and its fans."

Burton Katz, chief executive officer of New Motion, Inc., said, “TNA has an extremely active and growing fan base.  We look forward to working with the TNA team to bring their fans diversified and feature-rich mobile content.”

TNA's roster includes some of the most exciting and recognizable stars in wrestling today, including Sting, Christian Cage, The Latin American Exchange, Kurt Angle, Raven, AJ Styles, America's Most Wanted, Rhino, Team 3D, Abyss, Christopher Daniels, the TNA Knockout babes and others.  iMPACT! also features TNA Wrestling signature bouts, including the high-flying "Ultimate X Match" and the hellish "Six Sides Of Steel".

Wired Magazine recently declared New Motion’s mobile content capabilities a “rival to those of their mainstream-media counterparts,” and Wireless Business Forecast named New Motion “a company to watch.”


About TNA Wrestling
TNA Wrestling delivers a distinct brand of high-risk, athletic entertainment.  TNA's roster includes new, fresh talent like AJ Styles, Christopher Daniels, Samoa Joe, Chris Sabin and recognizable stars such as Kurt Angle, Sting, Christian Cage, Jeff Jarrett, Team 3D, and others.  TNA features the innovative six-sided ring and the high-flying "X Division," as well as concept matches such as "Ultimate X," "King of the Mountain," and "Six Sides of Steel."   TNA Entertainment, LLC is a privately held company headquartered in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Nashville, Tennessee.   For more information, visit www.tnawrestling.com.

About New Motion, Inc.
New Motion, Inc. is a privately held digital entertainment company providing a broad range of digital and mobile products and services to consumers.  New Motion, Inc. combines the power of the Internet, the latest in mobile technology, and traditional marketing / advertising methodologies in their three divisions: MobileSidewalk™, one of the largest U.S. based mobile entertainment companies, RingtoneChannel, a mobile storefront provider, and Bid4Prizes, a low-bid mobile auction game.  Headed by a seasoned team of Internet, new media, entertainment and technology professionals, New Motion, Inc. was founded in 2005 and is headquartered in Irvine, California with a branch office in Los Angeles.  For more information, please visit www.newmotioninc.com, www.mobilesidewalk.com, www.ringtonechannel.com and www.bid4prizes.com.

 




Paramount Pictures Goes Mobile

Text MOVIES to 33287 for Paramount Mobile Content

HOLLYWOOD, CA (January 4, 2007) – Paramount Pictures, a unit of Viacom, Inc.(NYSE: VIA and VIAB), today announced the launch of  a mobile phone portal to deliver content to mobile devices and act as a platform to promote theatrical and DVD releases. Visitors to the mobile movie sites will be able to browse and purchase movie-related content from their mobile phones, and opt-in to receive alerts about Paramount Pictures. Crisp Wireless, a provider of mobile content management solutions, was selected as the content management software partner.

“We are delivering a movie destination site that will enable users to learn about new releases, find theatres, purchase content, buy tickets and participate in promotions,” said Sandi Isaacs, Senior Vice President of Interactive & Mobile for Paramount Digital Entertainment. “Paramount Pictures will now have a direct-to-consumer relationship to deliver revenue generating content, innovative mobile campaigns, tailored promotions, DVD/retail tie-ins and collaborative partnerships with technology and media partners.”

“<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Paramount has developed a unique blueprint for promoting movies to a mobile audience, and we are thrilled to help them deliver this user experience,” said Boris Fridman, Chief Executive Officer for Crisp Wireless. “We are truly excited about Paramount’s innovative approach to the mobile medium.  This is an ideal site for our mLogic Media™ platform as we are committed to providing our partners with the flexibility to continually enhance mobile strategies.”

About Paramount Digital Entertainment

Paramount Digital Entertainment (PDE) is part of the Paramount Pictures Corporation (PPC), a unit of Viacom (NYSE: VIA, VIA.B).  PPC is a global entertainment company that produces and distributes filmed entertainment through the Paramount Motion Picture Group (PMPG). PDE is responsible for the digital delivery of filmed entertainment content to consumers across current and emerging global platforms including online, wireless and gaming on behalf of PMPG labels, including Paramount Pictures, Paramount Vantage, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Pictures International, Paramount Home Entertainment, Paramount Studios and Worldwide Television Distribution.

About Crisp Wireless

Crisp Wireless is the leading provider of mobile applications and content management solutions for consumer-facing enterprises. Crisp Wireless provides companies with an innovative new medium to reach their customers, create new sources of revenue and capitalize on the emerging mobile marketplace. The mLogic™ mobile content and commerce solutions and Crisp Wireless’ development and management services enable clients to rapidly and economically deploy multimedia content and mobile commerce solutions across all carriers and handsets. For more information, please contact [email protected] or visit www.crispwireless.com. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />






Prentice Hall to Use NeoMedia’s qode to Link to Sales Force via Cell Phones; NeoMedia Completes $2.5 Million Funding Agreement with Cornell Capital

FORT MYERS, Fla., Jan.8, 2007 – NeoMedia Technologies, Inc. (OTC BB NEOM), announced today that its patented qode® technology, which links users via cell phones to the Mobile Internet, will be used by Prentice Hall, a worldwide leader in text book publishing, to help communicate with its sales force. Prentice Hall is currently introducing qode to its sales force at a national sales meeting in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Phoenix. 

Eric Frank, director of marketing, Business Publishing for Pearson Prentice Hall said qode will be an “integral component” of the seven-day meeting at the J.W. Marriott.  Prentice Hall, he said, will use qode as an “ice-breaker” from the beginning of the meeting, and will have its sales staff enter daily contests through active personal interaction, all powered-by qode.  When the national sales meeting is over, he said, the Prentice Hall sales staff will take qode with them, on their cell phones, as they work.  Initially, they will use qode to receive sales tips and “talking points” on some 40 titles.

“Our team is very excited about using qode in our internal and external marketing efforts,” Mr. Frank said, noting that sales staff “will also be enabled to demonstrate the interactive features of the “Marketing: Real People, Real Choices 5/e,” text book.

The fifth edition of the popular marketing text, ”Marketing: Real People, Real Choices 5/e” will be in distribution in January.  The text, used annually by thousands of college students and hundreds of professors and instructors worldwide, includes a detailed description of NeoMedia’s launch of qode, including interviews with top executives.  Prentice Hall also made a video about the qode launch, which was filmed at NeoMedia’s Fort Myers headquarters.  Dr. Michael R. Solomon, visiting professor of Marketing, St. Joseph's University, Greg W. Marshall, professor of Marketing and Strategy in the Crummer Graduate School of Business, Rollins College, and Elnora W. Stuart, professor of Marketing and BP Egypt Oil professor of Management Studies at The American University in Cairo, wrote the fifth edition of the text. Through a special arrangement with Prentice Hall, the textbook will be made available for purchase through links on both the NeoMedia Technologies (www.neom.com) and qode (www.qode.com) Web sites.

NeoMedia said the contract with Prentice Hall is revenue-generating.

NeoMedia - Cornell Capital in Funding Agreement

NeoMedia also said that on December 29, 2006, it entered into a Securities Purchase Agreement with Cornell Capital Partners, LP, selling $2,500,000 of secured convertible debentures to Cornell which can be converted into shares of NeoMedia common stock.  In connection with the transaction, NeoMedia also issued 42 million warrants to Cornell with an exercise price of $0.06 per share, and repriced 210 million warrants held by Cornell to $0.04 per share.  For a period of six months, NeoMedia has the right to redeem the repriced warrants on a cashless basis at a price of $0.12 per share. 

Charles W. Fritz, NeoMedia’s chairman and interim CEO, said that he and the company’s Board “are pleased that Cornell has stepped up to help us meet current and near-term obligations.  Mr. Fritz said that a significant portion of the funds is expected to be used to repay some of NeoMedia’s obligations to silent partners assumed by the company in its acquisition of 12Snap AG in February 2006. 

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

NeoMedia’s patented  qode (www.qode.com) suite is an easy-to-use set of applications, including qode®reader and qode®window, which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the Mobile Internet.  qode®reader works with camera phones, letting users “click” on two-dimensional “smart codes” to access the Mobile Web site to which the code is linked, while qode®window lets users reach the same destination by entering a key word, slogan, or product barcode number.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qode®reader, qode®window and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.


Press Contacts:
Rick Szatkowski
NeoMedia Technologies, Inc.      
+1 (239) 571-3104        
[email protected] 

David A. Kaminer
The Kaminer Group
+1 (914) 584-1934
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NeoMedia’s qode to be Introduced in U.K. by News Group Newspapers

FORT MYERS, Fla., and <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />LONDON, December. 14, 2006 – NeoMedia Technologies, Inc.
(OTC BB: NEOM), an innovator in market-driven technologies, today announced that it was partnering with News Group Newspapers (NGN), and its market-leading Sunday newspaper, the News of the World® (www.newsoftheworld.co.uk), to introduce its patented qode® direct-to-mobile-web technology (www.qode.com) in the U.K.

Charles W. Fritz, founder, chairman and interim CEO of NeoMedia, said that the qode introduction was announced by Mike Anderson, managing director of News Group Newspapers to Media Week magazine in London earlier this week.

“Effectively, qode is the same thing as the interactive red button on the television, but in a newspaper,” Mr. Anderson said, referring to the interactive service on NewsCorp’s BSkyB satellite TV.   “NGN is keen to develop mobile as a digital distribution method. This is all part of News Group changing from a newspaper company to a media company,” he said.

Mr. Anderson added that the News of the World -- with a readership of 8.2 million (source: National Readership Survey of Great Britain, January-July 2006) -- will use qode mainly to bring TV clips of English Premier League football (soccer) to its readers via their cell phones over the Mobile Internet, as News Group has won the rights to broadcast league games to mobile phones in a joint bid with BSkyB.  He said qode technology could also be used by News of the World advertisers to offer readers discount vouchers, or additional product information via their handsets.

‘qode is Brilliant’

qode is brilliant,” said Mr. Anderson, “in allowing readers to bypass Web addresses or search engines and go straight to the Mobile Internet.”  He observed that although the software is not yet pre-embedded in mobile phones and must be downloaded, his hope is that “in the future, it should be pre-embedded.”  News of the World readers will be instructed how to get free over-the-air downloads of qode mobile software, either by entering http://get.qode.com in their handset’s browser, or by texting to a shortcode for the link to the qode download mobile website.

‘First Step, Big Step’

“This is a first step and a big step for NeoMedia and our vision for qode,” Mr. Fritz said.  “NGN comprises two of the most-read English-language newspapers in the world, and is renowned for innovation. NeoMedia is understandably delighted to be partnering with News Group on this introduction of qode, especially with our recently announced plans and actions to refocus our corporate resources on qode,” he said.

NeoMedia’s patented qode technology is an easy-to-use set of applications - qode®reader and qode®window - which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the Mobile Internet.  qode®reader works with camera phones, letting users “click” on two-dimensional “smart codes” to access the Mobile Web site to which the code is linked, while qode®window lets users reach the same destination by entering a keyword, slogan, or product barcode number.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

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NeoMedia Technologies, Inc.                  
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AMERICANS LAG BEHIND EUROPEANS IN SMARTPHONE ADOPTION



European Smartphone Owner Demographic Moving Beyond the Traditional Business Profile

SAN FRANCISCO and LONDON —December 13, 2006 —
European consumers have been faster to adopt ‘smart’ mobile phones than their American counterparts, according to Telephia, the world's largest provider of syndicated consumer research to the telecom and mobile media markets. In Q3 2006, smartphone penetration in Western Europe was 8.8 percent among recent device buyers; more than double that of the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S. which was 3.8 percent. A smartphone is a class of handsets with a mobile operating system such as Symbian, Microsoft OS, RIM or Palm.

Telephia’s European Subscriber and Device Report highlights significant differences between European countries. Italy has been at the forefront of driving mobile development and penetration in Europe and is also leading the adoption of smartphones by far. More than 95 percent of all Italians own a mobile phone and almost one in five buyers of new phones in the last six months (19.2%) bought smartphones (see Table 1). Recent phone buyers in Spain and the UK are also choosing smartphones with penetration rates of 9.5 percent and 7.5 percent, respectively. France trails with 3.5 percent of recent phone buyers upgrading to smartphones. This is only slightly less than the U.S. where the proportion of these devices among recent buyers was 3.8 percent in Q3.

“High speed networks like 3G were available earlier in Europe than in the USA. To get the best out of these faster networks, mobile consumers were motivated to purchase more advanced devices like smartphones which provided a better experience with data applications,” said Reza Chady, Telephia’s Managing Director for Europe. “On a country-by-country level, it’s not a surprise to see Italy lead in smartphone adoption, as Italians consistently spend the most on devices and data usage as compared to the other European countries. Moreover, Italian Internet penetration is less than the UK or Germany for example and smartphone devices with advanced capabilities provide an excellent opportunity for content owners to entice Italians accessing the Web using their phone.” 

Table 1: Penetration of Smartphones in Europe and the U.S. Among Recent Phone Buyers




European smartphone consumer demographic moving towards mainstream
A new wave of stylish and sleek smartphones launched recently in Europe and the USA is positioning the market to move beyond the traditional business-user niche. Telephia data shows that shift is already happening in Europe. Young professionals in Europe aged 25-34 were the largest group of smartphone owners in Q3 2006, followed by 35-44 year olds (see Table 2). Young professionals accounted for 27 percent of all mobile users, but posted a higher penetration rate of 34 percent among smartphone users. However, the gap has closed between smartphone and the general mobile user profile among all other age groups in the latest quarter. In addition, the proportion of women smartphone owners is increasing although they currently still seem to be predominantly owned by men in most countries.

“Devices like the Blackberry Pearl, Sony Ericsson’s P990i or Nokia’s E61 in Europe and Moto Q and Palm Treo 680 in the USA represent a breed of smartphones that are designed to cater to the mainstream mobile user—touting consumer-friendly features like music players and cameras, while maintaining the software applications and other functionality championed by business users,” added Chady.

Table 2: Gender and Age Distribution of Recent Phone Buyers in Europe



About Telephia
Telephia is the world’s largest provider of syndicated consumer research to the telecom and mobile media markets. Telephia is your connection to the digital consumer. Since 1998, executives at service providers, device manufacturers, content providers, and retailers have relied on Telephia data to make confident competitive strategy, marketing and resource allocation decisions. Telephia uses its unique measurement tools and large-scale consumer panels to completely understand the digital consumer’s behavior, attitudes and experience.

To learn how Telephia data can help you understand the digital consumer and track your competitive performance, please contact us at +1 415-395-0500 or visit www.telephia.com.

Press Contact US: Maria Bumatay
Email: [email protected]
Phone: +1 415 637 4904

Press Contact Europe: Andreas Gutjahr
Email: [email protected]
Phone: +44 (0)7799 866 650<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />