The co-pilot in the pocket: dynetic adapts Frankfurt Messe information portal for mobile phones | MMA Global
April 17, 2007

The co-pilot in the pocket: dynetic adapts Frankfurt Messe information portal for mobile phones

Herndon, Virginia -- April 17, 2007Visitors of trade shows at Frankfurt Messe, Germany , are now able to catch up on exhibitor and product information whenever and wherever they want. Dynetic Solutions created a mobile version of the organizer's Business Matching Portal named Productpilot. The content of the web based database can now also be accessed from mobile devices at The implementation is based on Dynetic's emoveo UAP™ software.

At trade shows, information has to be available as soon as possible. In which hall is the exhibitor located with whom I have the next meeting? Who is the right contact person? Visitors of Frankfurt Messe can already look it up in Productpilot. So far, websites have not been displayed as perfectly on cell phones due to the small size of the display or the download times. Being an international location, it was also important for Frankfurt Messe to ensure that Productpilot is shown identically on all mobile phones, including those not available in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Europe, for instance.

With, these challenges belong to the past. Dynetic Solutions optimized the online portal for the display on PDAs and mobile phones. The menu structure matches the display's size of mobile devices, enabling fast and error free access to the information needed. Starting imd-2007, users will get the chance to create a personal profile. Besides an address book, this will include a calendar and messaging function as well as news services to be set up according to the user's interests. In addition, there will be a topical search function. The future integration of audio and video offerings is possible as would be mobile advertising.

The mobile Productpilot is based on Dynetic's emoveo UAP™ software. The technology transforms all types of web content for delivery to mobile devices. The highlight: The software identifies more than 4,000 different devices, texts and images are automatically customized according to the size of the display of PDA or mobile phone. emoveo UAP™ supports nearly all multimedia formats and mark-up languages.

For more information:
Michael Neidhoefer
dynetic solutions GmbH
phone: +49 631-303 14-00
[email protected]

Joey Marquart
phone: + 1 212 704 8133
[email protected]

Ran Farmer
Dynetic Mobile Solutions, Inc.
[email protected]