Action Engine Awarded Top Honor for TiVo Mobile Deployment | MMA
April 16, 2007



Action Engine Awarded Top Honor for TiVo Mobile Deployment

MobileVillage Names TiVo Mobile Scheduling as Best in Personal Software

BELLEVUE, Wash. — March 14, 2007
— Action Engine® Corporation, the on-device portal leader, today announced that TiVo® Mobile scheduling (see related release at www.tivo.com/cms_static/press_143.html), a new service feature for subscribers to schedule their recordings directly from their mobile handsets, was honored as Best in Personal Software in Entertainment (non-game) by Mobile Village. Action Engine’s work on the TiVo Mobile scheduling service feature was selected for the Gold Star Award by readers of MobileVillage®, the 14-year leader in market development and news services about mobile technology.

TiVo, the creator and a leader in television services for digital video recorders (DVR), selected Action Engine as the technology provider to power the TiVo Mobile scheduling entertainment service. Using this mobile service, TiVo subscribers can now schedule recordings for their TiVo Series2™ or Series3™ DVRs directly from their mobile handsets. The service is currently being sold exclusively through the Verizon Wireless Get It Now
Ò catalog. For more information on how to purchase this service, see: www.verizonwireless.com.

“Action Engine continues to impress our readers with their success in transferring big brand media services, like TiVo, smoothly onto mobile phones,” says MobileVillage Editor Gary Thayer.  “Media companies are beginning to recognize that it is a mistake to simply superimpose their current services on mobile devices without redesigning for such devices. Action Engine’s user-friendly approach towards delivering a better mobile experience makes the services they power, like TiVo Mobile, stand apart from the competition.”

The Mobile Star Award was based on the application where Action Engine’s award-winning On-Device Portal Platform™ allows TiVo subscribers to easily find and then schedule TV recordings directly from their wireless phone. Customers can use their wireless phones as a ‘virtual remote control’ to search hundreds of program listings and schedule the programs to be recorded on their TiVo DVR at home.

“The TiVo project is further evidence that Action Engine is one of the few mobile technology leaders that offer media companies the wide device support and superior usability that is needed to drive repeat usage. We are pleased to see that the readers of Mobile Village are reacting so positively to our advanced technology solutions, and we look forward to launching more award-winning mobile services in the near future,” said Scott G. Silk, president and <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />CEO of Action Engine.

A list of winners in each of this year’s award categories is posted at http://www.mobilevillage.com/awards.htm.

About Action Engine
Winner of the IDC Top 10, the
Fierce 15, and the Mobile Star Awards, Action Engine® Corporation, the on-device portal company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform™ introduces a browserless, client/server approach to searching for and discovering mobile content that takes 80% fewer keystrokes and trips to the network, and drives 20x faster response times than competitive alternatives. The company’s award-winning mobile search, mobile advertising, and location-based service solutions enable content providers and wireless operators to quickly deliver a superior mobile user experience. Action Engine’s software has been deployed by a robust list of global companies that include Globe Telecom, Sprint, Verizon Wireless, SingTel, Optus, MSNBC.com, TiVo, and uVuMobile. Additional information is available at +1(425) 498-1500 [Americas/AsiaPac], +44 (0) 1628 509088 [UK/EMEA], [email protected] and www.actionengine.com.

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Action Engine is a registered trademark, and Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation.
MobileVillage® and the Mobile Star Awards™ are trademarks or registered trademarks of MobileVillage / PDA Inc. All other names, brands, or products may be trademarks or registered trademarks of their respective owners.

Contact:
Jennifer Tarkiainen
Action Engine
+1 (650) 344-1260
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />