Virgin Mobile USA Executive to Speak on Benefits of Proactive Communications at SoundBite Communications Webinar | MMA Global

Virgin Mobile USA Executive to Speak on Benefits of Proactive Communications at SoundBite Communications Webinar

August 27, 2008
Virgin Mobile USA Executive to Speak on Benefits of Proactive Communications at SoundBite Communications Webinar
Press Release - 08.20.2008
Bedford, Mass. – August 20, 2008 – SoundBite Communications, Inc. )NASDAQ: SDBT) today announced that an executive of Virgin Mobile USA will participate in its webinar entitled “Maximizing Subscriber Value Through Multi-Channel Communications” on Tuesday, September 9, 2008 at 2:00 p.m. ET/ 11:00 a.m. PT.
Ted Vagelos, Vice President, Customer Management and Communications at Virgin Mobile USA, will provide Virgin Mobile USA’s view on the benefits of a proactive customer communications strategy.  In his role at Virgin Mobile USA, Mr. Vagelos is involved in the no-contract wireless service provider’s strategy for customer lifecycle management, marketing and customer care.  Virgin Mobile USA utilizes SoundBite’s Intelligent Communications Platform to deliver better customer service, replenish prepaid accounts, accelerate collections and reinforce brand loyalty.
“In today’s competitive mobile and broadband content marketplaces, service providers are seeking sophisticated communications approaches that encourage subscribers to respond to new service offerings, marketing programs, customer care and collection efforts,” said Mark Friedman, Chief Marketing Officer at SoundBite.  “Providing Virgin Mobile’s voice to our educational webinar will provide attendees with a unique view into the communications strategy of one of the country’s leading mobile service providers.”
Ken Landoline, Program Manager at Yankee Group Research will also participate in the one-hour webinar. SoundBite is hosting the online session to illustrate how integrated, multi-channel communications solutions can be deployed to proactively communicate valuable service information and offers that are customized to the individual subscriber.  Webinar attendees will receive a complimentary white paper entitled “Competing for Subscribers in Telecom & Media Using Proactive Customer Communications: Optimizing Revenue, Collections and Retention,” a custom publication commissioned by SoundBite and conducted by Yankee Group Research.
WHEN: Tuesday, September 9, 2008
           2:00 p.m. ET / 11:00 a.m. PT
WHAT: Maximizing Subscriber Value through Multi-Channel Communications
WHO:  Ted Vagelos, Vice President of Customer Management and Communications, Virgin Mobile USA
           Ken Landoline, Program Manager, Yankee Group Research
           Jay Reilly, Director of Solutions Consulting, SoundBite Communications 
About Virgin Mobile USA
Virgin Mobile USA [NYSE: VM], through its operating company Virgin Mobile USA, L.P., offers millions of customers control, flexibility and choice through monthly Plans Without Annual Contracts, with national coverage powered by the Sprint PCS network.  Virgin Mobile USA’s full slate of smart, stylish and affordable handsets, including the Wild Card, Slash and Flare, are available at approximately 40,000 top retailers nationwide and online at, with Top-Up cards available at more than 140,000 locations.  Virgin Mobile USA, known for its award-winning customer service, was recently rated the best prepaid wireless service for the second year in a row in the Annual PC Magazine Readers’ Choice Survey, and its own customers report a 90% satisfaction rate.  Virgin Mobile USA allows customers to earn free minutes in exchange for viewing advertising content online through the innovative Sugar Mama program; and contributes a portion of profits from downloadable content to The RE*Generation, its pro-social initiative to help homeless youth.
About SoundBite Communications
SoundBite Communications provides on-demand, integrated multi-channel communications solutions that enable clients to achieve superior business results.  Building on its foundation as a leading provider of automated voice messaging services, SoundBite offers integrated voice, text and email messaging solutions that help clients deliver the right message, to the right customer, using the right channel, at the right time.  Organizations in industries such as collections, financial services, retail, telecom and media, and utilities rely on the SoundBite Intelligent Communications Platform to send over a billion messages annually for collections, customer care, and sales and marketing applications.  For more information, visit
SoundBite is a registered service mark of SoundBite Communications, Inc.