Young & Rubicam build mobile land rover portal using Netbiscuits Development platform | MMA
October 27, 2008
Young & Rubicam build mobile land rover portal using Netbiscuits Development platform
 
New WAP Site Provides Mobile Customers with Video of Vehicles, 360 Views, and Local Dealer Search Support
 
Reston, VA – July 21, 2008 - Young and Rubicam )Y&R), one of the world’s leading marketing communications agencies, has launched a new Mobile Web portal for Land Rover all-terrain vehicles – including the Range Rover, Range Rover Sport, LR3 and LR2. Developed and deployed with the Mobile Web platform from Netbiscuits, the site now delivers rich content to all devices across all carriers.
 
By using the Netbiscuits platform, the new mobile website now recognizes mobile phones that access the site and automatically adjusts content to the screen size, including a separate page optimized for iPhone users. Mobile users can browse videos, images, a 360 degree picture gallery, and vehicle specifications of the four Land Rover marquee names. Users can also request a physical brochure be mailed to an address and tell a friend about the mobile site, sending a link via SMS text message.
 
“With Land Rover vehicles having audiences across the globe, creating optimized content for the largest mobile audience possible was essential,” said Kristen Myers, vice president and director of digital production for Young & Rubicam Brands. “With mobile commerce maturing, we wanted to build a mobile website that had this reach and could support rich content like videos, but still have low development costs – Netbiscuits was the obvious choice for us.”
 
Y&R used Netbiscuits’ Web-based development platform to quickly develop the WAP portal to build the Land Rover brand among mobile audiences. Delivering rich content like photos and videos optimized for mobile devices was important to decrease download times and associate the Land Rover brand with cutting-edge media.
 
“As mobile devices and data plans mature and become more accessible to the general public, we are seeing more large-name brands like Land Rover looking to reach this growing market,” said Michael Neidhöfer, chief executive officer of Netbiscuits. “Since we take a technology-first approach with our Mobile Web platform, we’re able to work with agencies like Y&R to deliver the richest applications to the largest amount of mobile devices.”
 
About Netbiscuits
Netbiscuits operates the world’s leading B2B web software platform for development, publishing and advertising in the Mobile Internet. Founded in 2000, the company with more than 80 employees and offices in the USA, Germany, and Singapore serves the global Mobile Internet programs of premium brands such as Yahoo!, AOL, BILD, Spiegel, RTL, Konami, Sixt, and eBay. Globally Netbiscuits delivers more than 1 Billion mobile page impressions each month.
 
Following a unique approach, the Netbiscuits platform is available as a web-based software service. The platform provides all tools, interfaces and mobile enabling technologies online that are needed to develop, maintain, and market professional Mobile Web applications. Thereby Netbiscuits allows content & media publishers, marketing & advertising agencies, application developers, and service providers to achieve a faster path to profit from their Mobile Internet programs.
 
For more information please visit: www.netbiscuits.com.
 
Press contact
Ran Farmer
Netbiscuits, Inc.
Phone: +1 571 239 3276
 
Angie Ayala
A&R Edelman
phone: + 1 650 762 2952