Vidiator Launches Stan Lee\'s POW! Mobile on Sprint (Vidiator) | Mobile Marketing Association
October 24, 2006



VIDIATOR LAUNCHES STAN LEE’S POW! MOBILE ON SPRINT

Sprint is First to Offer the Channel, which Features Animated Video from the Co-creator of Spider-Man™, X-Men™, The Fantastic Four™ and The Incredible Hulk™

BELLEVUE, Wash. — Oct. 4, 2006 — Vidiator® announced today the launch of the highly anticipated Stan Lee POW! Mobile channel on Sprint, which features animation from Stan Lee’s “Accuser™”, “The Drifter™” and “Stripperella™.”  It is the latest example of mobile video content that is offered first or exclusively to Sprint customers.  Vidiator is the exclusive distributor of POW! Mobile content.  Stan Lee is the co-creator of many of the most globally recognized superhero franchises in history, including Spider-Man(a), X-Men(a), The Fantastic Four(a), The Incredible Hulk(a) and more.  Stan Lee POW! Mobile can be accessed by Sprint Power Vision subscribers for an additional $4.99 per month.  Standard data charges apply.

“Accuser” tells the mysterious tale of Dan Mason, formerly a corrupt defense attorney who is given a second chance and the power to redeem himself by ridding the city of criminals he once set free.  “The Drifter” chronicles the sci-fi adventures of Matthew Zane, a time traveler from the year 2075 who returns to the past to free humanity from the evil corporation that controls the future. “Stripperella” is a tale about Erotica Jones, who by night is a mild-mannered stripper with a heart of gold. By later night, she’s Stripperella, crime-fighting Super Agent 69, busting out to blow the bad guys away.

“Stan Lee’s POW! Mobile allows fans both new and old to be hooked on the unique characters and visual stories that only Stan Lee can tell,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Connie Wong, CEO, Vidiator.  “By partnering with Vidiator, Sprint once again leads the mobile video industry by providing their customers with compelling content that is available nowhere else.”

“After having seen my creations in comic books, movies, television, DVDs and video games, what a kick it is to see them come to life on cell phones, as well!” said Stan Lee. “In partnership with that great group of technical geniuses at Vidiator, I and my cohorts at POW! Entertainment are planning to produce some of the most exciting new mobisodes of all as we eagerly ride the crest of this burgeoning new field of mobile entertainment.  So holster your cell phones amigos, the best is yet to come!”

“Stan Lee’s name appears on approximately two billion publications worldwide, productions based on his characters have been so popular that people around the world have enthusiastically spent billions of dollars at the box office to watch them come to life on the big screen,” said Gill Champion, COO, POW! Entertainment.  “Extending the Stan Lee POW! brand into mobile is a natural fit for us and for fans who want to enjoy viewing his creations in as many ways as possible.”

Vidiator offers an entire suite of mobile solutions that encompasses content, 3D applications, transcoding, streaming and hosting services. Vidiator partners with branded content owners to produce and re-purpose content to be delivered to the largest 3G operators in Europe, Asia and the Americas.

Vidiator provides award-winning mobile solutions built on the Xenon™ mobile multimedia delivery platform.  The suite of products – Xenon™ Streamer, Xenon™ Encoder, Xenon™ Live Encoder and Xenon™ Transcoder – provide mobile operators, content providers and handset manufacturers the tools they need to create advanced wireless multimedia services like mobile TV and video, mobile music and mobile advertising.  Xenon mobile delivery platform products have been selected by major operators around the world to deliver carrier-grade solution to any device over any network.

POW! (Purveyors of Wonder) Entertainment, Inc (OTC: POWN) is founded by comic book and motion picture icon Stan Lee, co-creator of Spider-Man(a), X-Men(a), The Incredible Hulk(a) and Fantastic Four(a), together with award winning producer Gill Champion and intellectual properties acclaimed expert Arthur Lieberman esq. POW!’s principles combined have created, produced and licensed some of the most successful global franchises of all time that have gone on to generate billions of dollars in revenues. POW! has partnered with major studios, networks  and industry leaders to perpetuate a whole new cast of contemporary Stan Lee originals. POW! Entertainment is now publicly traded under the symbol (POWN) for more information, see www.powentertainment.com.

About Vidiator
Vidiator is a leading provider of mobile TV, video, audio and 3D messaging technology for the delivery of live and on-demand TV, radio and 3G multimedia content to mobile devices.   Since 2002, Vidiator has pioneered mobile multimedia technology research and development, specializing in streaming, encoding, transcoding, 3D messaging and mobile TV solutions. Operating with a multi-national team of industry leaders in the mobile, Internet and media arenas, Vidiator develops applications that leverage the company's patented streaming, transcoding and 3D technologies. The company's end-to-end content management, subscription and hosting services allow for the global publishing and distribution of mobile content. Vidiator's multimedia content delivery platforms are deployed throughout the mobile marketplace in 20 countries and on four continents. Vidiator has offices in Bellevue, Wash. (headquarters), London, Hong Kong and Seoul, Korea. For more information, see www.vidiator.com.

(a) These are characters and trademarks of Marvel Characters Inc. 

Vidiator Contact:
Jared Nieuwenhuis
Director, Marketing Communications
425.278.1309<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />