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Member Press Release

Get Your Game On In The Game Lobby From Sprint

Gamers have gone wild for the Game Lobby from Sprint with 1.3 million members since its launch in 2004

LOS ANGELES, Calif., at E3 - May 10, 2006 - Sprint (NYSE: S), the industry leader in innovative wireless entertainment services, and AirG, the global leader in powering social networking on mobile phones, have opened the Game Lobby Lounge (GLL) as an enhancement to the Game Lobby from Sprint, which is powered by Motricity. The GLL, powered by AirG, is the world’s first social network that exclusively targets mobile gamers and provides a revolutionary new way for users to communicate in real time and share game tips and reviews.

"Since launching the Game Lobby from Sprint in March 2004, we’ve seen how gamers really enjoy interacting and sharing their opinions on games,” said Jason Ford, general manager of games and entertainment for Sprint. “We’ve enhanced the game community experience by enabling Game Lobby members to keep their same profile and enter the GLL to chat and share their thoughts in real time in a dedicated social community, right on their wireless phone.”

The GLL is an application that can be downloaded to select Sprint phones, enabling gamers to share tips, blog and review games on their wireless phones.  Customers can also stay informed of new games, products and contests from Sprint. For a limited time, Sprint VisionSM and Sprint Power VisionSM customers can download the GLL for free on their phones at Downloads / Games / What’s New.

"We’re excited to work with Sprint on this innovative new product that brings hundreds of thousands of mobile gamers together in what will surely become the world’s largest interactive mobile games community,” said Frederick Ghahramani, director, AirG. “The GLL is the perfect extension of the Sports, Latino and Friends mobile communities that AirG launched with Sprint earlier this year as part of The Lounges.”

Sprint and Motricity also announced several Game Lobby milestones:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

·        More than 1.3 million members – nearly three times as many members as last year

·        36 million game scores posted to leader boards – six times the postings since last year

·        More than 170,000 game ratings – four times the ratings since last year

·        200 games from more than 30 leading mobile game publishers

·        Tetris, one of the most popular mobile games, is now available in the Game Lobby on more than 40 Sprint phones.

We are committed to providing our customers the richest mobile gaming experience available,” Ford said. “The Game Lobby from Sprint has become the centerpiece of our game offering, providing customers with easy-to-use functionality to share experiences and provide feedback with game ratings. These game ratings have helped raise the quality of the games offered, resulting in higher customer satisfaction and more game downloads.”

"With its strong reputation for industry-leading data services, Sprint clearly understands the value of mobile community services,” said Ryan Wuerch, chairman and CEO of Motricity. “We believe communities are vital to carriers’ mobile data offerings. Better understanding subscribers’ preferences and usage patterns provides carriers with insights to increase content quality and personalize the data experience. We will continue to provide excellence in offering robust community offerings across carriers, not only in games but also in other content offerings such as music.”

As wireless technology, consumer electronics and entertainment converge, Sprint subscribers can use their mobile phone as a source for information, communications, personalization and entertainment.  Sprint is the wireless industry’s leader in innovative gaming services, offering the best selection of games; the Game Lobby from Sprint, the first carrier-based game community; the Game Lobby Lounge powered by AirG, the first social network exclusively for mobile gamers; and a status points program.

About Sprint Nextel
Sprint Nextel offers a comprehensive range of communications services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone.  For more information, visit

About AirG
AirG powers mobile communities and wireless social networking.The company’s products and services have a proven track record of increasing customer affinity for more than 85 mobile operators and media companies globally including Sprint Nextel, Cingular, Virgin Mobile, Orange, and MTV Asia.AirG’s mobile community has more than seven million registered users worldwide and is available on more than 85 mobile operators.Based in Vancouver, Canada, the company also has offices in the UK and Australia.

About Motricity, Inc.
As a global leader in Mobile Marketplace Management, Motricity provides technology and solutions that enable consumers to receive the right mobile content at the right time, every time. Motricity’s Fuel mobile content delivery platform received the 2006 GSM Association Award for “Best Service Delivery Platform” and was also named “2005 Premium Mobile Content Platform of the Year” by Frost & Sullivan. Motricity is a leader in powering mobile communities and by offering such technologies and services that unify the mobile content ecosystem, Motricity creates compelling user experiences and delivers profitable mobile content offerings for partners such as BET, Cingular, Verizon Wireless, China Unicom, O2,, Palm and a network of consumer Web sites, including, and Motricity is headquartered in Research Triangle Park, N.C., and has offices in Beijing, London, Munich and San Diego. For more information, visit

NeoMedia Drives TaylorMade-adidas Golf

LONDON and FORT MYERS, Fla., June 13, 2006 -- Sponge Ltd., a unit of NeoMedia Technologies, Inc. (OTC BB: NEOM), today announced a pan-European, eight-country trade promotion for TaylorMade-adidas Golf incorporating a customized mobile phone solution to drive sales by incentivizing retail sales personnel.

Sponge is a leader in developing and implementing mobile marketing applications and content delivery and has a well-earned reputation for developing new and exciting products to unlock the potential of mobile (cell phone) marketing.

“TaylorMade-adidas Golf came to us looking for a way to incentivize individuals and drive sales of their shoes across eight European countries,” explained Alex Meisl, CEO and co-founder of Sponge.  “We created a fully functioning pan-European software application especially for them, which allows a sales person in a participating region to use their cell phone to enter a prize draw each time they sell a pair of TaylorMade-adidas Golf shoes.”

“This is an extremely exciting opportunity for Sponge – to take creative mobile marketing applications into the trade promotion arena,” said Martin Copus, COO of NeoMedia and head of its mobile business unit.
  “We applaud innovative companies like adidas who are able to see the many possibilities in using the cell phone medium to achieve their trade, as well as consumer, marketing objectives.”

The Sales Incentive Text-to-Win application recognizes in-store staff by their account number and name included in an inbound SMS message, and automatically submits valid entrants into the next of a number of prize draws. Using Sponge’s Draw Engine, winners are randomly selected at pre-determined weekly and monthly draw times.  Following verification, all entrants receive a text message confirming whether or not they have won, and detailing their prize – ranging from crested adidas Golf polo shirts to iPods and even to FIFA World Cup tickets!

Throughout the eight-week promotion, Sponge has also ensured that TaylorMade-adidas Golf has full access to real-time data via two tailored client interfaces. Customized reports available to all area sales managers in the UK, Ireland, France, Germany, Netherlands, Spain, Sweden and Switzerland, allow them to monitor participation by their customers right down to the individual sales person. The second interface was customized for the fulfillment partner to track winners and co-ordinate prize delivery.

‘’Putting together a pan-European sales scheme for an organization such as TaylorMade-adidas Golf has always been a challenge,” said Matt Johnson, European marketing manager at TaylorMade-adidas Golf.  “By using Sponge’s mobile application, we are able to run a pan-European incentive promotion with hassle free administration, while being able to offer our customers an exciting way to reward and motivate their shop floor staff – which ultimately helps make TaylorMade-adidas Golf the sales person’s recommendation. Sponge delivered a practical and effective solution to a logistical problem; they have been professional and efficient at every step of the way and provided seamless support across our eight European territories.’’

About Sponge Ltd.
Sponge, a NeoMedia Technologies company (OTC BB: NEOM), is a U.K. market leader in providing mobile applications to agencies and media groups, and has gained recognition as one of Europe's top independent developers of mobile applications and content. Founded in 2001, Sponge counts among its clients more than 40 agencies, including WPP, Aegis and BBH, and supplies services to over 100 world-class brands, including Coca-Cola, Heineken, Diageo, Walker’s and Lynx/Axe. Sponge also supplies a range of mobile services to media groups, including News International, Trinity Mirror, Endemol and IPC. For more information about Sponge, please visit

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. ( is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web PaperClick® technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. All NeoMedia Mobile companies benefit from NeoMedia’s 27 wireless patents, and the new group is comprised of 160 of the most experienced mobile marketing talent in the world. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue—anytime and anywhere.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

Trademarks are properties of their respective owners.
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NeoMedia to Create iPOS™ Enabled by PaperClick

- Interactive Point of Sale Is Latest Innovation in Retail Advertising and Promotion-

LONDON and FORT MYERS, Fla., June 12, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM),
an innovator in market-driven technologies, and new co-marketing partner The Valley Group, a leading POP (point-of-purchase) specialist based in the U.K., today announced the launch of iPOS™  -- interactive point-of-sale -- via the introduction of the patented PaperClick® technology -- delivering direct-to-mobile Web connectivity -- to the world of retail.

“The creation of iPOS represents a leap forward in retail advertising and promotions,” said Martin Copus, COO of NeoMedia and head of the mobile business unit.  “Now PaperClick provides the ability for any piece of POS/POP to link directly to the mobile Internet, with all the multimedia possibilities the Web offers.”

PaperClick and The Valley Group will unveil iPOS at the In-Store Show, the pre-eminent trade event for the retail industry, at Earls Court, a world renowned exhibition venue in London, England, June 13-15.

With PaperClick enabling iPOS, retailers and marketers will now be able to make an immediate impact on consumer behavior.  Consumers simply use the camera application on their mobile phone or PDA to click on a 2-dimensional smartcode printed on the point-of-sale material, and they will be directly taken to the marketer’s mobile Internet site.  The marketer could offer instant coupons, value-added promotions, product information (say a recipe for a food item) -- even mobile payment!  In order to maximize coverage of handset types, PaperClick also offers keyword or product code entry into a search-style window, which takes the consumer directly to the same destinations on the mobile Internet.

”PaperClick represents one click connectivity to unlimited marketing and promotional possibilities, right when the consumer is at the point-of-purchase,” said Mr. Copus.  “And, PaperClick can make any piece of POS material interactive.” 

iPOS will be demonstrated by NeoMedia and The Valley Group at the In-Store Show and, each afternoon, experts from NeoMedia will present at the In-Store digital workshops.

“The Valley Group aims to make POP simple, effective and rewarding, and our relationship with NeoMedia will deliver just that,” said James Haggas, sales director for The Valley Group.  "We pride ourselves in being one of the few POP companies that deliver cost effective retail displays, while also adding value with retail solutions that help our customers compete effectively in the ever-changing retail environment. Our partnership with NeoMedia further offers customers a new means of effectively communicating with consumers, right at the point of purchase through mobile phones. Visitors to In-Store will be able to interact with PaperClick themselves and see just why this new technology will be the communication medium of the future,” he said.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (
) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web PaperClick® technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue—anytime and anywhere.

The PaperClick suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the PaperClick ( platform, PaperClick for Camera Phones™ and the PaperClick Mobile GoWindow™ and CodeWindow™, all of which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile web. 

NeoMedia’s recently acquired companies and offerings include 12snap AG (, a Munich, Germany-based award-winning leader in mobile marketing and entertainment applications; Mobot, Inc. (, a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (, a London, UK-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (, a Würselen, Germany-based leading provider of mobile technology and marketing solutions.

About The Valley Group
For well over 100 years The Valley Group ( has enjoyed a reputation for innovation, great design, quality production and value for money. Since pioneering the process of printing onto plastics, the company has always led the field, introducing vacuum formed POP display into China and won Europe’s largest POP contract for the design, manufacture and distribution of Sega Dreamcast.  Valley was one of the first POP companies to offer complete in-house design and development services to create our award-winning displays. As proud winners of an elusive platinum POPAI award for overall performance, it continues to lead the field by bringing innovation and creative concepts that add style and performance to the highly competitive POP environment.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

Trademarks are properties of their respective owners.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />


Common Short Code Administration Announces Open Registration of 6-Digit Codes

WASHINGTON, D.C., 31 May, 2006
– CTIA – The Wireless Association® (CTIA) and NeuStar Inc. (NYSE: NSR) announced today that the Common Short Code Administration (CSCA) has opened registration for 6-digit codes on their website, Common Short Codes (CSC) allow businesses and their customers to communicate directly with each other through mobile devices such as wireless phones and PDAs. The addition of an extra digit to the already available 5-digit CSC format enables an unprecedented number of new codes for brands to establish relationships with mobile customers. These easily recognizable and memorable codes are accessed using just 5 or 6 digits on the wireless keypad.

“The expansion of our CSC program is just another example of how wireless is revolutionizing the way we communicate and connect with the world around us,” said CTIA – The Wireless Association® President and CEO Steve Largent. “Only wireless can offer businesses the ability to meet their customers on the move and with this announcement even more enterprises can enter the game.”

Businesses that subscribe to and use common short codes have a unique advantage in being able to establish mobile-connected relationships directly with consumers, regardless of what mobile device or service a consumer uses to send and receive communications.

Examples of the kind of wireless communications that CSCs enable include consumer voting, marketing campaigns, direct downloads of ring tones and wallpaper, text alerts, and bill paying. The addition of 6-digit codes expands the availability of CSC to a greater number of direct interaction services for business brands, campaign managers, wireless communications carriers, special interest groups, and wireless users. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Common Short Code Administration Announces Open Registration of 6-Digit Codes

The Common Short Code Administration says the addition of the 6-digit format represents a 10-fold increase in available codes. They have made registration user-friendly on their improved website, and subscribers must register in order to obtain a common short code, at

About CTIA
CTIA ( is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers.

About NeuStar
NeuStar (NYSE: NSR) is a provider of essential clearinghouse services to the North American communications industry and Internet service providers around the world. Visit NeuStar online at

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including, without limitation, statements about NeuStar, Inc.'s expectations, beliefs and business results in the future. We cannot assure you that our expectations will be achieved or that any deviations will not be material. Forward-looking statements are subject to many assumptions, risks and uncertainties that may cause future results to differ materially from those anticipated. These potential risks and uncertainties include, among others, possible delays in the implementation of 6-digit Common Short Codes, slow market acceptance of 6-digit Common Short Codes, the uncertainty of whether 5-digit and 6-digit Common Short Codes will continue to achieve market acceptance or result in any revenue, and business, regulatory and statutory changes in the communications industry. More information about potential factors that could affect NeuStar’s business and financial results is included in its filings with the Securities and Exchange Commission, including in NeuStar’s quarterly report on Form 10-Q for the quarter ended March 31, 2006. All forward-looking statements are based on information available to the CTIA and NeuStar, Inc. on the date of this press release and neither the CTIA nor NeuStar, Inc. undertakes any obligation to update any of the forward-looking statements after the date of this press release.

Tribune Media Services and AcrNum Launch TMS Mobile to Deliver Mobile Content Worldwide

CHICAGO, May 24 /PRNewswire/ -- Tribune Media Services, Inc. (TMS) today announced it has joined with AcrNum, Inc. to create and manage TMS Mobile, a service to deliver premium branded content to mobile device users worldwide. TMS, a subsidiary of Tribune Company (NYSE: TRB), is a global distributor of syndicated content and services to the media industry and is headquartered in Chicago. AcrNum, based in Toronto, owns and manages a large portfolio of numeric domain names and provides mobile delivery management services.

"We believe that the future for mobile content lies in consumers being able to access it when and where they want it, and off-deck services like TMS Mobile give them more options," said Stephen Tippie, TMS vice president, marketing and licensing. "Starting with games and puzzles, we see the TMS Mobile platform as an excellent channel for delivering a wider range of our content, including text, news services and images, directly to consumers and through white label partners worldwide."

TMS Mobile will offer content directly to mobile consumers worldwide through branded, off-carrier deck Internet access sites. The service will launch in early June with Michael Mepham's Sudoku, featuring downloadable Sudoku puzzles and content from the world's most trafficked on-line Sudoku
site. TMS Mobile will add new content sites throughout 2006. The company will also provide a "white label" service for organizations that want to offer their own branded mobile content. White label service will be available in late June, and will be offered on a download and advertising revenue-share basis.

TMS Mobile's direct to consumer and white label offerings are both built on AcrNum's numeric domain names -- specific, mobile-exclusive addressing that provides an easy and language independent access channel to the service. TMS Mobile content will be competitively priced to drive<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

customer downloads and subscriptions and will be promoted through TMS' and its partners' print and online syndicated products.

"We have spent the last few years acquiring a portfolio of numeric domain names, both as 'real estate' and as tools for creating partnerships with content providers," said Scott Smith, AcrNum founder and CEO. "With its strong reputation, terrific catalog of content products, worldwide presence and sales force and commitment to innovation, TMS is the perfect company with which to build a premium global mobile content service."

About Tribune Media Services (
Tribune Media Services (TMS) is a leading provider of information and entertainment products for print, electronic and on-air media in the United States and abroad. It distributes TV and movie listings and related editorial content under the TMS and Zap2it brands; syndicates comics, features and opinion columns; creates and syndicates a variety of online information products; licenses editorial content from national periodicals; and manages national advertising networks. Through its Knight Ridder/Tribune partnership, TMS also markets news, features, information graphics and multimedia content to media clients around the world.  Headquartered in Chicago, with offices in New York, Glens Falls, N.Y., Dallas, Houston, Milwaukee, Amsterdam, London and Hong Kong, TMS is a subsidiary of Tribune Company (NYSE: TRB).

About AcrNum ( )
AcrNum, Inc., a division of Aboriginal Assets Group, Inc., has been concentrating on developing best-in-class technology for the deployment of mobile Internet access for the past five years. The company has amassed a collection of over 1,700 generic and brand-specific Numeric Domain Names to enhance its technology deployment. AcrNum is based in Toronto, Canada.

Stephen Tippie
Tribune Media Services
[email protected]

Scott Smith
[email protected]


Hershey's "Get It with WrapperCash” Promotion Launches Daily Online Auctions Powered by eBay

HERSHEY, Pa. – May 12, 2006 – The Hershey Company is teaming up with online ecommerce provider eBay and wireless services provider HipCricket to launch Get It with WrapperCash, the world’s sweetest interactive consumer promotion.  WrapperCash is Hershey’s first major continuity promotional effort.  With more than one billion unique redemption codes, the online-driven rewards program offers millions of opportunities for consumers to accumulate points needed to bid on today's hottest items available in Hershey’s online auction format, powered exclusively by eBay.  WrapperCash codes will appear on specially marked wrappers from Hershey’s most popular single serve candy bars, cookies and snack bars.  Hershey invites consumers to use the code found printed inside each wrapper and turn them into online currency or “spend” them at the Hershey's online Redeem Now store.  The first Get It with WrapperCash online auction launches on on May 15.

Consumers can bid on new items daily in three levels ranging from t-shirts to televisions to big-ticket items, such as today's hottest cars and experiential items that money can't buy.  Winners will be determined by the highest number of WrapperCash points bid on each particular item.  Wrappers also can be used to secure Hershey merchandise in the online Redeem Now store for those who simply want to “collect and redeem” their wrappersThe daily WrapperCash online auctions will continue through Oct. 31, 2006. 

To participate, consumers can bank wrapper points by opening their personal WrapperCash account located at  WrapperCash codes can be logged into a consumer’s account each day via the Internet or, for consumers on the go, codes can be text messaged into accounts from a cell phone.

Offering the text messaging option makes participating in Hershey's daily online auctions convenient and faster than ever for mobile phone users.   WrapperCash wireless text messaging services will be provided by HipCricket, Inc.

“We are thrilled to partner with eBay for a promotion that puts our consumers in charge,” said Ernie Savo, Director Consumer Promotions & Licensing, The Hershey Company.  “This WrapperCash promotion taps into one of the top online activities today – online auctions.  Hershey’s consumers can have fun bidding for items every day or redeeming points for prizes via a medium they love to use.” 

With millions of registered users in the United States, Hershey is tapping in to the power of eBay as the place to Get It with WrapperCash. 

“By leveraging the power and excitement of eBay, Hershey is taking consumer loyalty programs to a whole new level,” said Gary Briggs, Chief Marketing Officer, eBay North America.  “With eBay, Hershey's WrapperCash makes it easy for consumers to bid on a whole range of exciting items.”

To find out more about WrapperCash powered by eBay, log on to 

HipCricket, Inc.
HipCricket® is a leading provider of full-service wireless marketing solutions for media, entertainment, and brand marketers. HipCricket combines senior marketing expertise with state-of-the-art mobile and event marketing technologies to offer clients unprecedented interactivity with their consumers, viewers, listeners or customers on a one-to-one personal level. For more information, please visit us at
or call Wes Bray at 1-866-HIP-CRIK.

Founded in 1995, eBay created a powerful platform for the sale of goods and services by a passionate community of individuals and businesses. On any given day, there are millions of items across thousands of categories for sale on eBay. eBay enables trade on a local, national and international basis with customized sites in markets around the world. Through an array of services, such as its payment solution provider PayPal, eBay is enabling global e-commerce for an ever-growing online community.

eBay is The World's Online Marketplace®.

The Hershey Company<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

The Hershey Company (NYSE: HSY) is a leading snack food company and the largest North American manufacturer of quality chocolate and non-chocolate confectionery products. With revenues of over $4 billion and more than 13,000 employees worldwide, The Hershey Company markets such well-known brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat, Almond Joy, Mounds, Jolly Rancher, Twizzlers, Ice Breakers, and Mauna Loa, as well as innovative new products such as Take 5 and Hershey's Cookies. In addition to its traditional confectionery products, Hershey offers a range of products specifically developed to address the nutritional interests of today's health-conscious consumer. These products include sugar-free Hershey's, Reese's and York candies, as well as Hershey's SmartZone bars for people seeking balanced nutrition. It also markets Hershey's cocoa, Hershey's syrup and other branded baking ingredients, toppings and beverages. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets premium chocolate offerings, including Scharffen Berger, known for its high-cacao dark chocolate products, and Joseph Schmidt, recognized for its fine, handcrafted chocolate gifts. Visit us at

FOOTNOTE:  As of May 15, 2006, HipCricket and NeoMedia Technologies were under LOI for acquisition of HipCricket by NeoMedia  



NeoMedia Powers McDonald’s Portugal <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Fort Myers, Fla., and Aachen, Germany, May 15, 2006 -- Gavitec AG - mobile digit
, a leading provider of mobile technology and marketing solutions and a unit of NeoMedia Technologies, Inc. (OTC BB: NEOM), today announced its participation in the first McDonald’s Portugal mobile couponing program. Gavitec is working in conjunction with McDonald’s, the world’s leading foodservice retailer, TMN, the leading Portuguese mobile operator and Gavitec’s partner TopSolutions, a software development and systems integration house acting mainly in Portugal, Spain and South America.

It’s as Simple as 1-2-3
Consumers participating in the McDonald’s mobile marketing program receive special discounts via their mobile phones, verify them at on-location kiosks which incorporate Gavitec EXIO technology and then print and use the corresponding mobile coupons instantaneously.

Consumers receive McDonald’s coupons directly to their mobile phones through TopSolutions’ m-marketing platform via:

a)      SMS or MMS - Registered members from the TMN marketing database (X-Mensagem) receive a McDonald’s mobile discount voucher as a code in a picture message (SMS or MMS) sent to their mobile phones. Consumers who are not registered in the TMN database can request the mobile coupons by sending an SMS to a special McDonald’s number.


b)      Bluetooth – During happy hour (from 3:00 - 7:00 p.m.) consumers with Bluetooth-enabled phones can also take advantage of special discounts in the form of special codes sent to their phones, with Bluetooth available and active near the McDonald’s restaurants.

The unique and encrypted 2-dimensional code sent to the consumers’ mobile phones contains information including: restaurant name, voucher, discount amount and an expiration date. In addition, it ensures that the mobile coupon can be redeemed only once (fulfilling all campaign requisites).

Then, right at McDonald’s restaurants, consumers can print and use their mobile coupons – instantly benefiting from McDonald’s most recent discounts and special offers. Custom-made EXIO terminals using Gavitec’s unique scanning technology have been installed into the TopSolutions kiosks at participating McDonald’s restaurants, which are used to scan the mobile coupon directly from the phone’s screen. Using the built-in GSM-module (GPRS), the kiosk verifies on-line the validity of the coupon against a central database and, in case of a valid coupon, prints out a unique paper voucher which is redeemable at the cash register.

“This project clearly represents an important milestone for mobile couponing in Europe,” said Dr. Christian Steinborn, COO of Gavitec. “We are pleased to provide the technological solution, in conjunction with TopSolutions, to help McDonald’s to become the first restaurant chain efficiently and successfully using mobile couponing.”

About Gavitec AG - mobile digit
Gavitec AG - mobile digit, a NeoMedia Technologies company (OTC BB: NEOM), is a leader in technology provision for code-reading systems and software for mobile applications. Founded in 1997, Gavitec offers its clients standardized or individual solutions in the areas of mobile marketing, mobile ticketing, mobile couponing and mobile payment systems. Gavitec has received the Ericsson Mobile Application Award (the "Oscar" of the mobile industry) and two technology awards from the U.K.’s Royal Television Society, in combination with Hewlett-Packard and the British Broadcasting Corporation (BBC). Serving a pan-European and, increasingly, a worldwide customer base, Gavitec has a wide range of well known customers and partners including T-Mobile, Vodafone, Telefonica, Nokia, Unisys, Warner Music International and RTL Enterprises. For more information about Gavitec, please visit

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. ( is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web PaperClick® technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. All NeoMedia Mobile companies benefit from NeoMedia’s 27 wireless patents, and the new group is comprised of 160 of the most experienced mobile marketing talent in the world. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue—anytime and anywhere

About TopSolutions
TopSolutions, a company specializing in information technology and telecommunications, provides consulting services, project planning and management and customized solutions to it clients.  Its team of experienced, expert technicians use innovation as a differentiating factor and as a strategy for sustained growth. The innovative solutions that TopSolutions brings to its clients, together with partners, keeps its clients "one step ahead" of their competition. For more information about TopSolutions, please visit

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

Trademarks are properties of their respective owners


Enpocket research points to bright future for mobile advertising and branded content around the world

Picture messaging, song downloads, and sports clips are among the most ripe for an ad-supported business model


Boston, May 3, 2006
– Enpocket, the leader in intelligent mobile marketing, and Harris Interactive
®, global market research and consulting company, have unveiled the findings from the latest Enpocket Mobile Media Monitor. The analysis helps marketers and the mobile industry understand the changing patterns of mobile phone and content usage.

The latest results point brands toward the mobile services which might be most suitable for supporting advertising and sponsorship. Consumers in the US, UK, and India were asked what content applications they would be interested in using if price were not a barrier. 

Top of the list across all three geographies was sharing pictures with family and friends.  52% of mobile users in both the US and UK listed picture messaging as their most favored application and 72% of mobile subscribers in India indicated they would use the service if price were not a barrier.  Full track music downloads followed picture sharing as the second most desired service.  The younger age groups showed a particular demand for music services with over 50% of all respondents between the ages of 18 and 34 in the US and the UK and 78% in India listing music downloads as their top mobile application.

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Figure 1 – Most favored content applications

Respondents 18-34 years of age on all three continents have the greatest appetite for content services, and the same group lists price as the greatest barrier to greater usage of mobile data services.

A recent report by IDC shows that consumers find mobile advertising acceptable as long as ads are targeted, useful and meaningful, and suggests that mobile advertising will open up new significant revenue opportunities for operators.  "Mobile operators will have to embrace mobile advertising, which is key in their strategies for the coming years," said Paolo Pescatore, EMEA Research manager, Consumer European Wireless and Mobile Communications.

“Especially in more mature mobile markets, operators are starting to ask whether there is a saturation point for consumer-paid mobile content,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, President and CEO of Enpocket.  “At the same time, the interactive advertising market is experiencing extremely robust growth and more operators and brand marketers are realizing that, done in the right way, mobile advertising represents a significant business opportunity.  The critical success factor for consumer acceptance and marketer ROI in mobile advertising initiatives will be targeting marketing messages so they are continuously relevant.”

The Mobile Media Monitor was conducted by Harris Interactive between March 8 – 20, 2006, among 2,702 adults aged 18 and over in the US, UK, and India. Data were weighted to be representative of the mobile phone market with respect to age, sex, income, education, geographic location and propensity to be online.

About Enpocket
Enpocket is a global leader in intelligent mobile marketing, enabling organizations to foster and maintain valuable relationships with mobile consumers.  Enpocket creates, delivers and optimizes consumer marketing and entertainment programs that combine rich media and advanced targeting. From predictive analytics to engaging MMS promotions, Enpocket's range of technologies and creative services enable big brands to embrace mobile and realize improved campaign returns.

Enpocket provides mobile marketing that works for hundreds of customers, including Vodafone, Sprint, Alltel, Airtel, Jphone, Nokia, Samsung, Panasonic, BenQ-Siemens, Trinity Mirror, TNT, Chrysalis, Clear Channel, Internet Broadcast Systems, Time Out,, Pepsi and Nike.  Enpocket has offices in Boston, London, Singapore and Mumbai. To learn more see

About Harris Interactive®
Harris Interactive serves clients worldwide through its United States, Europe ( and Asia offices, its wholly-owned subsidiary Novatris in Paris, France (, and through an independent global network of affiliate market research companies. EOE M/F/D/V

Harris Interactive Inc. (, based in Rochester, New York, is the 13th largest and the fastest-growing market research firm in the world, most widely known for The Harris Poll® and for its pioneering leadership in the online market research industry. Long recognized by its clients for delivering insights that enable confident business decisions, the Company blends the science of innovative research with the art of strategic consulting to deliver knowledge that leads to measurable and enduring value.

To become a member of the Harris Poll OnlineSM and be invited to participate in future online surveys, go to

For press inquiries please contact:

Hugh Mark at Enpocket, +44 (0)7771 670209, [email protected]
or Diana LaGattuta at Enpocket, +1 617 262 7089, [email protected]
or Caroline North of Harris Interactive
+44 (0) 208 263 5246
[email protected]


(Menlo Park, CA — April 4, 2006)  Dialing into the expanding women’s wireless content market, Time Inc., a wholly owned subsidiary of Time Warner Inc. (NYSE:TWX), will partner with LimeLife, Inc., the only mobile consumer software publisher focused exclusively on content for women, to publish four mobile software titles based on Time’s top-tier magazines. These ground-breaking properties will be available exclusively on mobile phones through wireless carriers beginning later this year.  

“Time Inc. is already one of the world’s largest media companies online and we’re fast expanding on to the mobile platform as well, where many of our brands have great offerings,” says Ned Desmond, President of Time Inc. Interactive.  “We’re confident that the partnership with LimeLife will fortify the leadership of our brands across multiple platforms.”

According to new research by analyst firm IDC, women have been early adopters of mobile entertainment but remain underserved by the wireless industry. “LimeLife’s approach of women developing content for other women positions them at the forefront of the wireless content development space,” said Scott A. Ellison, VP, Wireless & Mobile Communications at IDC.

“We’re thrilled to be working with the innovation leader in media publishing.  LimeLife and Time Inc. share a common goal of delivering exceptional content to women. We will work with Time Inc.’s best media properties to produce fresh, convenient mobile applications for the increasingly vital mobile lifestyle,” said Kristin McDonnell, CEO, LimeLife. “This opportunity validates our mission of delivering the content women want and need to their mobile phones, making their lives a little easier and a little more fun while on the go.”

About LimeLife, Inc.
LimeLife Inc., based in Menlo Park, California, is the only publisher of wireless content and applications exclusively focused on the women's market. LimeLife's products are based on unique insights about what women seek in mobile entertainment experiences derived from the company's proprietary research conducted with women ages 15+.  LimeLife’s products include wireless games, lifestyle applications and other branded content.  LimeLife distributes its mobile applications through the company's partnerships with multiple wireless carriers, including Cingular, Verizon Wireless and Sprint.  For more information about LimeLife's product portfolio, visit

About Time Inc.
Time Inc. is the world’s leading magazine publisher, publishing over 150 titles that are read more than 300 million times worldwide on a monthly basis and account for nearly a quarter of the total advertising revenues of U.S. consumer magazines. 

Time Inc. is a wholly owned subsidiary of Time Warner Inc., a leading media and entertainment company, whose businesses include interactive services, cable systems, filmed entertainment, television networks and publishing.

CONTACT:         Barbara Gibson
Double Forte for LimeLife
[email protected]

(415) 863-4900, ext. 211<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Greystripe Launches AdWRAP - The First Mobile

In-Game Advertising Network with Major Brands Speedee Oil Change & Tune-Up, Zagat Survey, and Modtones

AdWRAP to allow advertisers to reach sizeable mobile gaming audience with a potential distribution network of one million users and four million monthly downloads

LOS ANGELES – May 10th, 2006 - On the heels of the 2006 E3, Greystripe Inc. is proud to launch AdWRAP, the first mobile in-game advertising network in North America, and has signed deals with major advertisers looking to target this emerging market -- Zagat Survey, Modtones, and GPShopper.

AdWRAP delivers a turnkey advertising network that blends the advantages of mobile marketing, viral promotion and advergaming. Greystripe employs patent-pending technology that provides a platform for advertisers to target opt-in consumers anywhere anytime.  In return, mobile users get to download free games that are subsidized by non-obtrusive advertising within the gaming experience.  

“We selected Greystripe’s AdWRAP because it provide an effective and compelling way to reach a new market of consumers,” said John Boris,VP of Marketing at Zagat Survey.  “It provides a highly qualified target audience for our ZAGAT TO GO product line.”

AdWRAP is built for scalability as in-game advertising market predicted to grow more than 10x in next five years

Mobile in-game advertisements provide significant value over current mobile marketing methods, with full-screen ads, video formats and the ability to target consumers who are more likely to respond to promotions in their free time.  According to M:Metrics, in 2005 there were approximately 55 million mobile game players in the U.S. alone.   In-game advertising revenues are predicted to grow to $732 million by 2010, up from $56 million in 2005, according to Yankee Group.

AdWRAP launches with nine game publishers covering all major genres

Mobile application distribution partners, like GetJar, boast four million downloads per month and more than one million users.  Greystripe will monetize this audience with AdWRAPed games that cover sports, casino, action and adventure, puzzles and strategy. The AdWRAP Network includes games by Cellufun, a multiplayer online gaming portal with free games, including MobilePets, Sudoku, Chess, and the Battle for Orion’s Belt.

Other publishers include Bogee Interactive, Tlogic, Blastone, FunRunGames, Omikron, Chakra Interactive, 3D Arts, and Big Blue Bubble. Big Blue Bubble has developed several well-known games, including the following mobile titles: 24 (IGN Editor’s Choice Award), Jewel Quest (Mobile Game Faq’s Best Puzzle Award and Jamster’s Best Mobile Game of 2005), Mahjong Quest (WGWorld Editor’s Award), Milton Bradley Board Games, Destroy All Humans, Dragon Tower, Red Faction 2, Mastermind 2, Standing Stones, and The Three Stooges.  

“AdWRAP will allow us to continue to develop free high-quality mobile games by providing us an avenue where we can generate revenue just by incorporating non-obtrusive advertisements into our games,” said Damir Slogar, CEO of Big Blue Bubble.  “Greystripe’s technique not only allow users to fully enjoy great games, but also enables developers to easily and seamlessly implement the technology.”

AdWRAP building direct advertiser, brand and agency channels

The network is looking to expand its newly created agency partnership program, which currently includes Engage In-Game Advertising, an in-game media company that is partnering with Greystripe in the launch of a mobile in-game advertising campaign for Engage client SpeeDee Oil Change & Tune-Up.  

“By bringing promotions to market in hours versus the weeks needed for traditional short-code-based mobile marketing programs, advertisers can reach a wide audience in a quicker and more cost effective manner,” states Michael Chang Greystripe VP of Marketing.

For more information on Greystripe’s AdWRAP Network or to schedule a demo visit

About Greystripe
Greystripe is the world’s first mobile advertising network for games and applications. Greystripe’s AdWRAP mobile advertising network monetizes applications and games, provides quick loading, targeted ads for consumers, turnkey profits for publishers, and cost-effective trackable ROI for advertisers. Greystripe’s BrandWRAP offers a full-service advergaming solution for customers looking for multiple marketing messages and complete in-application integration.

For more information, please contact:
Vijay Chattha
Greystripe PR/VSC Public Relations
(m) 415 305-6041 / [email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />