VIDIATOR SUCCESSFULLY DELIVERS WORLD CUP ACTION DIRECTLY TO MOBILE PHONES (Vidiator) | Mobile Marketing Association
July 10, 2006


VIDIATOR SUCCESSFULLY DELIVERS WORLD CUP ACTION DIRECTLY TO MOBILE PHONES

First Ever Mobile TV Broadcasting of World Cup Games Embraced by Mobile Consumers

BELLEVUE, Wash — July 6, 2006 — Vidiator®, a leading provider of mobile multimedia solutions, today announced that it has been successfully delivering mobile video (live and on-demand) of the exciting action of the 2006 FIFA World Cup in Germany to subscribers of the 3 Group of carriers on its UMTS network. 3 Group, the global leader in the 3G arena, has operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Sweden and the UK.

3 subscribers accessing mobile video of the 2006 World Cup has been powered by Vidiator’s award-winning mobile video and audio streaming and live and offline encoding technology.  Vidiator’s technology provides mobile operators with the tools they need to create advanced wireless multimedia services like mobile TV and video.  Vidiator has enabled 3 to provide its subscribers who are fans of the World Cup to view on their mobile handsets:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

·          Live matches

·          Video highlights of every match

·          On-demand replays

“Even before the World Cup has concluded, Vidiator is clearly one of the winners of the most watched sporting event in the world,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Connie Wong, CEO, Vidiator.  “Our mobile TV technology allows 3 subscribers to get their World Cup fix anytime, anywhere. For the first time ever, wireless subscribers can view World Cup action wherever they go.”

Earlier this year at the 3GSM World Congress in Barcelona, Vidiator launched its award-winning suite of mobile solutions built on the Xenon™ Mobile Multimedia Delivery Platform.  The suite of products – Xenon™ Streamer, Xenon™ Encoder, Xenon™ Live Encoder and Xenon™ Transcoder – provide mobile operators with the tools they need to create advanced wireless multimedia services like mobile TV and video.

The finals tournament of the 2006 World Cup began on  June 9, 2006 and is scheduled to end on July 9, 2006 with the World Cup Final played in Berlin between France and Italy to determine the World Cup champion.  The World Cup was first televised in 1954 and is now the most widely-viewed and followed sporting event in the world, exceeding even the Olympic Games. The cumulative audience for World Cup 2002 — summing over all matches — is estimated to be 28.8 billion with 1.1 billion individuals watching the final match.

According to a recent In-Stat report, mobile television is set for massive growth as subscribers worldwide will reach 102 million as broadcast continues to be the preferred method of accessing mobile video for most people. Asia-Pacific will lead the way with 95.1 million anticipated subscribers by 2011, followed by Europe with 68.7 million subscribers and The Americas with 9.1 million.

About Vidiator
Vidiator is a leading provider of mobile TV, video, audio and 3D messaging technology for the delivery of live and on-demand TV, radio and 3G multimedia content to mobile devices.   Since 2002, Vidiator has pioneered mobile multimedia technology research and development, specializing in streaming, encoding, transcoding, 3D messaging and mobile TV solutions. Operating with a multi-national team of industry leaders in the mobile, Internet and media arenas, Vidiator develops applications that leverage the company's patented streaming, transcoding and 3D technologies. The company's end-to-end content management, subscription and hosting services allow for the global publishing and distribution of mobile content. Vidiator's multimedia content delivery platforms are deployed throughout the mobile marketplace in 20 countries and on four continents. Vidiator has offices in Bellevue, Wash. (headquarters), London, Hong Kong and Seoul, Korea. For more information, see www.vidiator.com.

Vidiator Contact:
Jared Nieuwenhuis
Vidiator®
Director, Marketing Communications
425.278.1309
[email protected]