Nokia Joins NeoMedia and Ferrero as Campaign Partner
MUNICH, Germany and FORT MYERS, Fla., July 13, 2006 -- 12snap AG, a NeoMedia Technologies company (OTC BB: NEOM), today announced that it is again working with Ferrero to provide the mobile marketing component for Ferrero’s multi-channel marketing strategy -- this time in its long-running German Football (Soccer) Association (DFB) Team Sticker Campaign for the Ferrero brands duplo and hanuta. Nokia, a world leader in mobile communications, is involved as a campaign partner in this specific marketing program.
Collectable pictures of the national soccer team have been available through purchases of duplo and hanuta products from retail outlets since mid-April. To extend this promotion further, Munich-based 12snap, an award-winning leader in mobile marketing and entertainment applications, has developed the soccer Collector’s Album for mobile phones.
A code on the back of the pictures found in the purchased products can be sent via SMS to order the digital Collector’s Album and additional DFB football pictures. Initially the digital Collector’s Album is installed on the mobile phone through a WAP push link (an SMS sent back to the requester’s mobile phone with a link that when clicked upon, will download the album and pictures ordered onto that particular phone). Anybody with a collection of 11 pictures in the digital Collector’s Album is eligible to receive a free version of 12snap’s “Champion Football Game” on their mobile phone, letting them play their own version of a world soccer championship.
“With this highly innovative multi-media use of the mobile medium, 12snap is again demonstrating its award-winning creativity for long standing client Ferrero,” said Martin Copus, COO of NeoMedia and head of the mobile business unit. “We appreciate greatly Ferrero’s loyalty.”
As the World Cup (the pre-eminent world-wide soccer tournament held only once every four years) was held this year in Germany, and with the German team reaching the semifinals, German fans have been caught up in all the excitement.
“German soccer fans, fuelled by this excitement in their own backyard, have been embracing Ferrero’s innovative campaign and elevated the image of the duplo and hanuta brands,” said Diana Kemper, executive client service director at 12snap Germany.
The mobile campaign runs through July 31, 2006.
Ferrero has called, for the third year in a row, on 12snap’s mobile marketing expertise to implement this on-pack campaign, after having teamed with the Munich company for successful mobile campaigns it created for duplo and hanuta.
“We are pleased that Ferrero is once again working with us to continue its multi-channel strategy by commissioning 12snap to create, develop and implement the Collector’s Album,” continued Ms. Kemper. “This Collector’s Album demonstrates the abilities of our innovative Java client technology and it shows what, creatively speaking, can be done with a mobile phone.”
Along with its efforts for Ferrero, 12snap has developed other mobile applications for the world of soccer for other major brand clients including Lufthansa.
12snap AG, a NeoMedia Technologies company (OTC BB: NEOM), is an expert in developing and implementing innovative marketing campaigns and entertainment applications for mobile phones. Founded in 1999, 12snap utilizes the creative and technological opportunities inherent in mobile phones to create award-winning campaigns by efficiently combining its know-how in mobile applications, mobile loyalty and mobile marketing. 12snap is the only mobile marketing company in the world to be awarded Lions at the prestigious Cannes advertising festival (4 Lions in total), while in 2005 it was ranked in the Red Herring 100 most innovative technology companies in Europe. As a pioneer and one of the leading European providers of mobile marketing, 12snap provides services to companies such as McDonald's, Lufthansa, MTV, Coca-Cola, Ferrero, adidas, Vodafone, Unilever and Gillette. 12snap has its headquarters in Munich and branches in Düsseldorf, New York, London, Milan, Stockholm and Vienna. For more information about 12snap, please visit www.12snap.com.
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-Web qode® technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. All NeoMedia Mobile companies benefit from NeoMedia’s 27 wireless patents, and the new group is comprised of 160 of the most experienced mobile marketing talent in the world. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue—anytime and anywhere.
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