HERSHEY, eBay AND HipCricket TEAM UP IN THE WORLD’S SWEETEST INTERACTIVE PROMOTION

Hershey's "Get It with WrapperCash” Promotion Launches Daily Online Auctions Powered by eBay

HERSHEY, Pa. – May 12, 2006 – The Hershey Company is teaming up with online ecommerce provider eBay and wireless services provider HipCricket to launch Get It with WrapperCash, the world’s sweetest interactive consumer promotion.  WrapperCash is Hershey’s first major continuity promotional effort.  With more than one billion unique redemption codes, the online-driven rewards program offers millions of opportunities for consumers to accumulate points needed to bid on today's hottest items available in Hershey’s online auction format, powered exclusively by eBay.  WrapperCash codes will appear on specially marked wrappers from Hershey’s most popular single serve candy bars, cookies and snack bars.  Hershey invites consumers to use the code found printed inside each wrapper and turn them into online currency or “spend” them at the Hershey's online Redeem Now store.  The first Get It with WrapperCash online auction launches on Hersheys.com on May 15.

Consumers can bid on new items daily in three levels ranging from t-shirts to televisions to big-ticket items, such as today's hottest cars and experiential items that money can't buy.  Winners will be determined by the highest number of WrapperCash points bid on each particular item.  Wrappers also can be used to secure Hershey merchandise in the online Redeem Now store for those who simply want to “collect and redeem” their wrappers.  The daily WrapperCash online auctions will continue through Oct. 31, 2006. 

To participate, consumers can bank wrapper points by opening their personal WrapperCash account located at Hersheys.com.  WrapperCash codes can be logged into a consumer’s account each day via the Internet or, for consumers on the go, codes can be text messaged into accounts from a cell phone.

Offering the text messaging option makes participating in Hershey's daily online auctions convenient and faster than ever for mobile phone users.   WrapperCash wireless text messaging services will be provided by HipCricket, Inc.

“We are thrilled to partner with eBay for a promotion that puts our consumers in charge,” said Ernie Savo, Director Consumer Promotions & Licensing, The Hershey Company.  “This WrapperCash promotion taps into one of the top online activities today – online auctions.  Hershey’s consumers can have fun bidding for items every day or redeeming points for prizes via a medium they love to use.” 

With millions of registered users in the United States, Hershey is tapping in to the power of eBay as the place to Get It with WrapperCash. 

“By leveraging the power and excitement of eBay, Hershey is taking consumer loyalty programs to a whole new level,” said Gary Briggs, Chief Marketing Officer, eBay North America.  “With eBay, Hershey's WrapperCash makes it easy for consumers to bid on a whole range of exciting items.”

To find out more about WrapperCash powered by eBay, log on to Hersheys.com. 

HipCricket, Inc.
HipCricket® is a leading provider of full-service wireless marketing solutions for media, entertainment, and brand marketers. HipCricket combines senior marketing expertise with state-of-the-art mobile and event marketing technologies to offer clients unprecedented interactivity with their consumers, viewers, listeners or customers on a one-to-one personal level. For more information, please visit us at www.hipcricket.com or call Wes Bray at 1-866-HIP-CRIK.

eBay
Founded in 1995, eBay created a powerful platform for the sale of goods and services by a passionate community of individuals and businesses. On any given day, there are millions of items across thousands of categories for sale on eBay. eBay enables trade on a local, national and international basis with customized sites in markets around the world. Through an array of services, such as its payment solution provider PayPal, eBay is enabling global e-commerce for an ever-growing online community.

eBay is The World's Online Marketplace®.

The Hershey Company<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

The Hershey Company (NYSE: HSY) is a leading snack food company and the largest North American manufacturer of quality chocolate and non-chocolate confectionery products. With revenues of over $4 billion and more than 13,000 employees worldwide, The Hershey Company markets such well-known brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat, Almond Joy, Mounds, Jolly Rancher, Twizzlers, Ice Breakers, and Mauna Loa, as well as innovative new products such as Take 5 and Hershey's Cookies. In addition to its traditional confectionery products, Hershey offers a range of products specifically developed to address the nutritional interests of today's health-conscious consumer. These products include sugar-free Hershey's, Reese's and York candies, as well as Hershey's SmartZone bars for people seeking balanced nutrition. It also markets Hershey's cocoa, Hershey's syrup and other branded baking ingredients, toppings and beverages. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets premium chocolate offerings, including Scharffen Berger, known for its high-cacao dark chocolate products, and Joseph Schmidt, recognized for its fine, handcrafted chocolate gifts. Visit us at http://www.hersheys.com.

FOOTNOTE:  As of May 15, 2006, HipCricket and NeoMedia Technologies were under LOI for acquisition of HipCricket by NeoMedia http://www.neom.com/press_releases/2006/20060217.jsp.  

    



NeoMedia Powers McDonald’s Portugal <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Fort Myers, Fla., and Aachen, Germany, May 15, 2006 -- Gavitec AG - mobile digit, a leading provider of mobile technology and marketing solutions and a unit of NeoMedia Technologies, Inc. (OTC BB: NEOM), today announced its participation in the first McDonald’s Portugal mobile couponing program. Gavitec is working in conjunction with McDonald’s, the world’s leading foodservice retailer, TMN, the leading Portuguese mobile operator and Gavitec’s partner TopSolutions, a software development and systems integration house acting mainly in Portugal, Spain and South America.

It’s as Simple as 1-2-3
Consumers participating in the McDonald’s mobile marketing program receive special discounts via their mobile phones, verify them at on-location kiosks which incorporate Gavitec EXIO technology and then print and use the corresponding mobile coupons instantaneously.

Consumers receive McDonald’s coupons directly to their mobile phones through TopSolutions’ m-marketing platform via:

a)      SMS or MMS - Registered members from the TMN marketing database (X-Mensagem) receive a McDonald’s mobile discount voucher as a code in a picture message (SMS or MMS) sent to their mobile phones. Consumers who are not registered in the TMN database can request the mobile coupons by sending an SMS to a special McDonald’s number.

b)      Bluetooth – During happy hour (from 3:00 - 7:00 p.m.) consumers with Bluetooth-enabled phones can also take advantage of special discounts in the form of special codes sent to their phones, with Bluetooth available and active near the McDonald’s restaurants.

The unique and encrypted 2-dimensional code sent to the consumers’ mobile phones contains information including: restaurant name, voucher, discount amount and an expiration date. In addition, it ensures that the mobile coupon can be redeemed only once (fulfilling all campaign requisites).

Then, right at McDonald’s restaurants, consumers can print and use their mobile coupons – instantly benefiting from McDonald’s most recent discounts and special offers. Custom-made EXIO terminals using Gavitec’s unique scanning technology have been installed into the TopSolutions kiosks at participating McDonald’s restaurants, which are used to scan the mobile coupon directly from the phone’s screen. Using the built-in GSM-module (GPRS), the kiosk verifies on-line the validity of the coupon against a central database and, in case of a valid coupon, prints out a unique paper voucher which is redeemable at the cash register.

“This project clearly represents an important milestone for mobile couponing in Europe,” said Dr. Christian Steinborn, COO of Gavitec. “We are pleased to provide the technological solution, in conjunction with TopSolutions, to help McDonald’s to become the first restaurant chain efficiently and successfully using mobile couponing.”

About Gavitec AG - mobile digit
Gavitec AG - mobile digit, a NeoMedia Technologies company (OTC BB: NEOM), is a leader in technology provision for code-reading systems and software for mobile applications. Founded in 1997, Gavitec offers its clients standardized or individual solutions in the areas of mobile marketing, mobile ticketing, mobile couponing and mobile payment systems. Gavitec has received the Ericsson Mobile Application Award (the "Oscar" of the mobile industry) and two technology awards from the U.K.’s Royal Television Society, in combination with Hewlett-Packard and the British Broadcasting Corporation (BBC). Serving a pan-European and, increasingly, a worldwide customer base, Gavitec has a wide range of well known customers and partners including T-Mobile, Vodafone, Telefonica, Nokia, Unisys, Warner Music International and RTL Enterprises. For more information about Gavitec, please visit www.gavitec.com.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web PaperClick® technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. All NeoMedia Mobile companies benefit from NeoMedia’s 27 wireless patents, and the new group is comprised of 160 of the most experienced mobile marketing talent in the world. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue—anytime and anywhere

About TopSolutions
TopSolutions, a company specializing in information technology and telecommunications, provides consulting services, project planning and management and customized solutions to it clients.  Its team of experienced, expert technicians use innovation as a differentiating factor and as a strategy for sustained growth. The innovative solutions that TopSolutions brings to its clients, together with partners, keeps its clients "one step ahead" of their competition. For more information about TopSolutions, please visit www.topsolutions.pt.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

Trademarks are properties of their respective owners.

        


Enpocket research points to bright future for mobile advertising and branded content around the world

Picture messaging, song downloads, and sports clips are among the most ripe for an ad-supported business model

PRESS RELEASE

Boston, May 3, 2006 – Enpocket, the leader in intelligent mobile marketing, and Harris Interactive^®, global market research and consulting company, have unveiled the findings from the latest Enpocket Mobile Media Monitor. The analysis helps marketers and the mobile industry understand the changing patterns of mobile phone and content usage.

The latest results point brands toward the mobile services which might be most suitable for supporting advertising and sponsorship. Consumers in the US, UK, and India were asked what content applications they would be interested in using if price were not a barrier. 

Top of the list across all three geographies was sharing pictures with family and friends.  52% of mobile users in both the US and UK listed picture messaging as their most favored application and 72% of mobile subscribers in India indicated they would use the service if price were not a barrier.  Full track music downloads followed picture sharing as the second most desired service.  The younger age groups showed a particular demand for music services with over 50% of all respondents between the ages of 18 and 34 in the US and the UK and 78% in India listing music downloads as their top mobile application.

<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Figure 1 – Most favored content applications

Respondents 18-34 years of age on all three continents have the greatest appetite for content services, and the same group lists price as the greatest barrier to greater usage of mobile data services.

A recent report by IDC shows that consumers find mobile advertising acceptable as long as ads are targeted, useful and meaningful, and suggests that mobile advertising will open up new significant revenue opportunities for operators.  "Mobile operators will have to embrace mobile advertising, which is key in their strategies for the coming years," said Paolo Pescatore, EMEA Research manager, Consumer European Wireless and Mobile Communications.

“Especially in more mature mobile markets, operators are starting to ask whether there is a saturation point for consumer-paid mobile content,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, President and CEO of Enpocket.  “At the same time, the interactive advertising market is experiencing extremely robust growth and more operators and brand marketers are realizing that, done in the right way, mobile advertising represents a significant business opportunity.  The critical success factor for consumer acceptance and marketer ROI in mobile advertising initiatives will be targeting marketing messages so they are continuously relevant.”

Methodology
The Mobile Media Monitor was conducted by Harris Interactive between March 8 – 20, 2006, among 2,702 adults aged 18 and over in the US, UK, and India. Data were weighted to be representative of the mobile phone market with respect to age, sex, income, education, geographic location and propensity to be online.

About Enpocket
Enpocket is a global leader in intelligent mobile marketing, enabling organizations to foster and maintain valuable relationships with mobile consumers.  Enpocket creates, delivers and optimizes consumer marketing and entertainment programs that combine rich media and advanced targeting. From predictive analytics to engaging MMS promotions, Enpocket's range of technologies and creative services enable big brands to embrace mobile and realize improved campaign returns.

Enpocket provides mobile marketing that works for hundreds of customers, including Vodafone, Sprint, Alltel, Airtel, Jphone, Nokia, Samsung, Panasonic, BenQ-Siemens, Trinity Mirror, TNT, Chrysalis, Clear Channel, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike.  Enpocket has offices in Boston, London, Singapore and Mumbai. To learn more see www.enpocket.com.

About Harris Interactive^®
Harris Interactive serves clients worldwide through its United States, Europe (www.harrisinteractive.com/europe) and Asia offices, its wholly-owned subsidiary Novatris in Paris, France (www.novatris.com), and through an independent global network of affiliate market research companies. EOE M/F/D/V

Harris Interactive Inc. (www.harrisinteractive.com), based in Rochester, New York, is the 13^th largest and the fastest-growing market research firm in the world, most widely known for The Harris Poll^® and for its pioneering leadership in the online market research industry. Long recognized by its clients for delivering insights that enable confident business decisions, the Company blends the science of innovative research with the art of strategic consulting to deliver knowledge that leads to measurable and enduring value.

To become a member of the Harris Poll Online^SM and be invited to participate in future online surveys, go to www.harrispollonline.com.

For press inquiries please contact:

Hugh Mark at Enpocket, +44 (0)7771 670209, [email protected]
or Diana LaGattuta at Enpocket, +1 617 262 7089, [email protected]
or Caroline North of Harris Interactive
+44 (0) 208 263 5246
[email protected]

LIMELIFE ANNOUNCES PARTNERSHIP TO PUBLISH FOUR MOBILE PROPERTIES WITH TIME INC.

(Menlo Park, CA — April 4, 2006)  Dialing into the expanding women’s wireless content market, Time Inc., a wholly owned subsidiary of Time Warner Inc. (NYSE:TWX), will partner with LimeLife, Inc., the only mobile consumer software publisher focused exclusively on content for women, to publish four mobile software titles based on Time’s top-tier magazines. These ground-breaking properties will be available exclusively on mobile phones through wireless carriers beginning later this year.  

“Time Inc. is already one of the world’s largest media companies online and we’re fast expanding on to the mobile platform as well, where many of our brands have great offerings,” says Ned Desmond, President of Time Inc. Interactive.  “We’re confident that the partnership with LimeLife will fortify the leadership of our brands across multiple platforms.”

According to new research by analyst firm IDC, women have been early adopters of mobile entertainment but remain underserved by the wireless industry. “LimeLife’s approach of women developing content for other women positions them at the forefront of the wireless content development space,” said Scott A. Ellison, VP, Wireless & Mobile Communications at IDC.

“We’re thrilled to be working with the innovation leader in media publishing.  LimeLife and Time Inc. share a common goal of delivering exceptional content to women. We will work with Time Inc.’s best media properties to produce fresh, convenient mobile applications for the increasingly vital mobile lifestyle,” said Kristin McDonnell, CEO, LimeLife. “This opportunity validates our mission of delivering the content women want and need to their mobile phones, making their lives a little easier and a little more fun while on the go.”

About LimeLife, Inc.
LimeLife Inc., based in Menlo Park, California, is the only publisher of wireless content and applications exclusively focused on the women's market. LimeLife's products are based on unique insights about what women seek in mobile entertainment experiences derived from the company's proprietary research conducted with women ages 15+.  LimeLife’s products include wireless games, lifestyle applications and other branded content.  LimeLife distributes its mobile applications through the company's partnerships with multiple wireless carriers, including Cingular, Verizon Wireless and Sprint.  For more information about LimeLife's product portfolio, visit www.LimeLife.com.

About Time Inc.
Time Inc. is the world’s leading magazine publisher, publishing over 150 titles that are read more than 300 million times worldwide on a monthly basis and account for nearly a quarter of the total advertising revenues of U.S. consumer magazines. 

Time Inc. is a wholly owned subsidiary of Time Warner Inc., a leading media and entertainment company, whose businesses include interactive services, cable systems, filmed entertainment, television networks and publishing.

CONTACT:         Barbara Gibson
Double Forte for LimeLife
[email protected]
(415) 863-4900, ext. 211<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

WIRELESS SERVICES CORPORATION ACQUIRES MOBILE MEDIA NORTH AMERICA

Acquisition Makes SinglePoint a Leading Mobile Connectivity Provider Serving Media, Advertising and Major Brands

BELLEVUE, Wash. and VIENNA, Va. — April 26, 2006 — Wireless Services Corporation has acquired Mobile Media North America, the leading producer and distributor of branded, made-for-mobile entertainment, interactive TV formats and mobile marketing concepts. Wireless Services Corporation will merge the operations of the company into its SinglePoint^TM division. SinglePoint makes it easy for content owners, media companies, and advertisers to create, deliver and confirm premium mobile messages. The acquisition was an all-cash transaction for an undisclosed amount.

Wireless Services Corporation was the first wireless data services company, and today it provides a proven carrier-grade infrastructure and mobile messaging services to leading wireless carriers in North and Latin America. Mobile Media, a recognized leader in the mobile content market, introduced premium off-network mobile services to North America. Off-net services include mobile content that is offered outside of a carrier’s brand.

With Mobile Media North America, SinglePoint will provide a simple, powerful way for content owners to create, connect and confirm the delivery of wireless messages to all mobile consumers in North America. It will also offer a fully-integrated distribution and billing platform and premium connections with all major wireless carriers, as well as continuous connectivity to more than 60 leading media and mobile content companies offering mobile entertainment, games, storefronts, and interactive TV applications currently serviced by Mobile Media North America.

“Overnight, SinglePoint becomes one of the leading connectivity suppliers in the mobile content market,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Rich Begert, president and CEO of Wireless Services Corporation. “We are now positioned to help any media organization, advertising agency or company market its brand to reach more than 200 million mobile consumers in North America, and we do not compete with our partners by selling our own content.”

SinglePoint offers mobile content providers and carriers unprecedented support, including access to 24/7 customer service and a network operations center to help with the burgeoning off-net content market. Mobile content providers are also able to track transactions all the way to the wireless consumer.

“Mobile Media delivers unrivaled entertainment and interactive services to mobile communities in North America,” said Soren Schafft, general manager of North America operations for Mobile Media. “Wireless Services’ position as a leading wireless data services company provides Mobile Media with a tremendous opportunity to build on its vision to give consumers, developers, and carriers a superior personalized mobile media experience.”

Wireless Services Corporation’s history of reliably handling billions of messages for carriers and its tested and proven customer care have established a standard for mobile data service and scalability. For example, in the first three months of 2006, Wireless Services Corporation and Mobile Media delivered more than 1.5 billion mobile messages in the US. Wireless Services Corporation’s carrier-grade infrastructure will help media and advertising companies to ensure content is properly formatted for consumers’ mobile devices. Broadcasters, whose high-volume events create tremendous spikes in messaging volume, will be reassured by SinglePoint’s capacity to handle, deliver and confirm that messages are delivered in a timely manner for their real-time events.

“Mobile Media’s connectivity and application portfolio make SinglePoint the first choice for developers and carriers looking for scalable, reliable, and trackable cross-carrier connectivity,” said Doug Busk, general manager of SinglePoint. “Today SinglePoint can provide content developers the keys to easily connect to wireless consumers.”  

The new organization will be co-led by Busk and Schafft. Schafft will manage SinglePoint operations in Vienna, Va., while Busk will manage its Bellevue, Wash.-based employees. Rich Begert remains president and CEO of the company and its divisions. The current employees of both companies will form the foundation for its significant growth plans as the mobile content market is expected to experience triple-digit growth in the next two years.

More information on SinglePoint and the Mobile Media North America acquisition can be found at www.gosinglepoint.com.

About SinglePoint
SinglePoint is a simple, powerful way for content owners to create, connect and confirm the delivery of wireless messages to more than 200 million mobile customers in North America. It combines the proven reliable message delivery service and support of Wireless Services Corporation with premium rate billing and multi-carrier connectivity.

About Mobile Media North America
Mobile Media North America is the leading producer and distributor of branded, made-for-mobile entertainment, interactive TV formats and mobile marketing concepts. The company currently engages with an audience of more than 200 million mobile users throughout North America working in partnership with mobile network and portal operations, media companies, brand managers and agencies. For more information, please visit: www.MobileMedia.com or send an e-mail to [email protected].

About Wireless Services Corporation
Wireless Services Corporation has been developing and operating value-added services specifically for the wireless industry since 1996. A carrier's carrier, Wireless Services Corporation allows wireless carriers to rapidly launch new services and network capabilities that increase revenue and reduce churn. The company's product line includes SinglePoint premium message delivery, iTXT Enterprise Messaging, Text and Picture Messaging, WAP gateway and Mobile Internet services. The company provides carrier-grade reliability coupled with a full-service, 24x7 operations team.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Wireless Services Corporation was founded in 1996 and is headquartered in Bellevue, Washington. Wireless Services Corporation provides outsourced wireless data services and jointly marketed services to more than 25 wireless carriers, including Nextel International, RCC, Sprint Nextel, and Verizon Wireless. More information can be found at www.wirelesscorp.com.

CONTACT        
Jeff Fishburn, OnPR

(503) 802-4408 (office)
(503) 799-1988 (mobile)
[email protected]

# # #

This press release contains forward-looking statements by Wireless Services and its executives regarding the market for products and services like ours, the demand for our products, and the performance of our senior management in achieving our goals. The words and expressions "look forward to," "will," "expect," "plan," "believe," "seek," and similar expressions are intended to identify Wireless Services' forward-looking statements. These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. These risks include, but are not limited to, our evolving business strategy and the emerging and changing nature of the market for our products and services, our ability to deliver on our sales objectives, the ability of our technology and our competitors' technologies to address customer demands, changes in economic and market conditions, unplanned system interruptions and capacity constraints, software and service design defects.

SIMON SPOTLIGHT ENTERTAINMENT ENTERS CELL PHONE ARENA VIA MOBILESIDEWALK™ BOOK DEAL!

Sneak Peeks, Excerpts, Promotions & Exclusive Access To Subscribers-Only Library Drives Book Sales, Builds Brand

NEW YORK & lRVINE – A groundbreaking deal bringing popular consumer books to cell phones has been struck between Simon Spotlight Entertainment (SSE), an imprint of Simon & Schuster, Inc., and MobileSidewalk™, an innovative consumer Internet portal for cell phone content, owned by New Motion, Inc. This mobile book excerpt and promotions program is the first of its kind in the publishing and mobile content industries.

A select number of SSE’s current and forthcoming books appealing to the 18 to 34 year old demographic are the focus of the new agreement.  For a nominal monthly fee billed via their cell carrier, consumers will be able to order a mobile phone subscription to “Simon Spotlight Entertainment,”, which will include:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

§          SMS alerts and messages

§          Sneak previews of upcoming hot titles from SSE

§          Excerpts and/or abridged versions of existing titles

§          Special promotions designed exclusively for SSE subscribers

§          Access to an exclusive library of SSE back titles

§          Book cover artwork and interior art

The new SSE subscription will be launched to the consumer market in May 2006.  The kick-off and each subsequent book release will be promoted via the Internet on sites such as Yahoo and MSN, as well as book sites and other domains of interest to the target demographic.  Keyword searches and print ads will supplement the marketing effort.

The initial list of eight titles, many of which have been on the bestseller list of The New York Times, USA Today, Wall Street Journal and Publishers Weekly, will be immediately available when the subscription service launches.  Subsequently, at least one new title will be launched each month, and all titles will be included in the ever-expanding SSE mobile library.  Initial titles include:

ü        He’s Just Not That Into You:  The No-Excuses Truth to Understanding Guys

ü        Saving Face:  How to Lie, Fake, and Maneuver Your Way Out of Life’s Most Awkward Situations

ü        Pocket DJ:  Ultragrrrl’s Guide to Building the Best Music Library

ü        Not Proud:  A Smorgasbord of Shame

ü        What Not To Name Your Baby

ü        Hardly Working:  The Overachieving Underperformer’s Guide to Doing as Little as Possible in the Office

ü        I Hate The Gym

ü        I Hate Valentine’s Day

Jen Bergstrom, vice president and publisher of SSE, said, “Exploring new ways to reach our readers, especially through technology, is a major part of our strategic plan.  MobileSidewalk and the New Motion team have a strong track record in effectively reaching consumers, and we are delighted to be writing this next chapter in publishing history with them.”

Scott Walker, chief executive officer of New Motion, Inc., said, “Unlike many other companies in the newly exploding mobile content arena, our company is extremely consumer-friendly.  SSE subscribers will enjoy ease-of-use and exclusive access to popular fiction and non-fiction titles, which will in turn help SSE boost book sales and build their brand identity.”

The explosive U.S. mobile market, which in 2005 already exceeded $2 billion in sales, is ripe for content development.  Off-deck providers such as MobileSidewalk are at the leading edge, providing a rich array of content, and breaking the download barriers that have plagued consumers in the past.  There are over 200 million cell phone users in the U.S. today.  Over 70 million of those are in the core 14-30 year old demographic, who are five times more likely to pay for and download products.  Projected mobile entertainment revenue will grow from $2 billion in 2005 to over $12 billion by 2009. 

About New Motion, Inc. & MobileSidewalk™
MobileSidewalk™ is a direct-to-consumer company, dedicated to realizing the full potential of cell phones as an entertainment, educational, promotional, marketing and branding medium.  MobileSidewalk includes sports, entertainment, games, fan clubs and lifestyle content, thousands of ringtones and wallpapers, and exclusive promotions and licenses.  A rich interactive experience is assured with MobileSidewalk’s state-of-the-art applications, including SMS, WAP, Java, BREW and video.  Consumer groups are reached with interest-specific campaigns via the Internet, print ads, radio and other methodologies.  Ordering and downloading content is easy and fast, and billing is handled through the cell phone carrier.  Launched in June 2005, MobileSidewalk is owned and operated by Irvine, California-based New Motion, Inc., one of the fastest growing mobile entertainment and marketing companies in the United States.  For more information, please visit www.mobilesidewalk.com or www.newmotioninc.com.

About Simon Spotlight Entertainment
Simon Spotlight Entertainment (SSE), an imprint of Simon & Schuster, Inc.,  celebrated its first anniversary in September 2005.  The imprint launched in September 2004 with He’s Just Not That Into You by Greg Behrendt and Liz Tuccillo, which became an instant national bestseller – hitting the #1 spot on the New York Times, USA Today, Publishers Weekly and Wall Street Journal bestseller lists.  The imprint continues to publish hip original non-fiction, fiction, and media tie-ins.  Recent and upcoming titles include Nothing’s Sacred by Lewis Black, Napoleon Dynomite: The Complete Quote Book, and Attention. Deficit. Disorder. By Brad Listi, the second novel to be published by the imprint.

CONTACT:       
Jennifer Robinson for Simon Spotlight Entertainment
212-698-2719
[email protected]
Karen Strickholm for New Motion, Inc.
505-988-4401
[email protected]


#  #  #

NeoMedia’s 12snap Enters Middle East and North Africa Markets through Distribution Agreement with Telecom Arabia

Fort Myers, Fla., and Munich, Germany, April 26, 2006, 12snap AG, an award-winning leader in mobile marketing and entertainment applications, and a unit of NeoMedia Technologies, Inc. (OTC BB: NEOM), today announced that its successful mobile marketing applications – 12cam, 12yella and 12pixmix – will be available in 17 countries in the Middle East, North Africa and Turkey through a distribution agreement with Egyptian-based telecommunications firm Telecom Arabia, a specialist in marketing and distribution of mobile phone applications and software in the Arab countries.

Under the terms of the agreement, Telecom Arabia will pursue marketing and sales opportunities and coordinate pricing and distribution strategies to various channels, including mobile phone retailers and network providers. Additionally, Telecom Arabia will help to develop local product interfaces and ensure compliance with copyright regulations in each of the 17 countries.

Through this collaboration with Telecom Arabia, 12snap adds a significant new region for its mobile applications – the Middle East and North Africa are among today’s fastest growing mobile phone markets in the world (Source: IDATE Mobile 2006 Report).

“12snap’s entry into the Middle Eastern, African and Turkish markets is another milestone for our internationalization strategy,” said Ulrich Pietsch, managing director of 12snap Germany GmbH. “This is an excellent example of the advantages of being a part of NeoMedia.”  With approximately 80 employees, the Munich-based company makes up the largest unit of NeoMedia Technologies, which acquired 12snap in February of this year.

12cam, 12yella and 12pixmix
12cam provides mobile phone users with the possibility to enrich pictures taken with their mobile phone cameras by combining them with predefined characters.  12yella is a phone call personalization center which allows users to select from a variety of professionally recorded sound bites which can be played by pressing the keys on their mobile phones during a telephone conversation. 12pixmix allows mobile phone users to freely compose a mosaic of their stored images as wallpaper.

About 12snap
12snap AG, a NeoMedia Technologies company (OTC BB: NEOM), is an expert in developing and implementing innovative marketing campaigns and entertainment applications for mobile phones. Founded in 1999, 12snap utilizes the creative and technological opportunities inherent in mobile phones to create award-winning campaigns by efficiently combining its know-how in mobile applications, mobile loyalty and mobile marketing. 12snap is the only mobile marketing company in the world to be awarded Lions at the prestigious Cannes advertising festival (4 Lions in total), while in 2005 it was ranked in the Red Herring 100 most innovative technology companies in Europe. As a pioneer and one of the leading European providers of mobile marketing, 12snap provides services to companies such as McDonald's, Lufthansa, MTV, Coca-Cola, Ferrero, adidas, Unilever and Gillette. 12snap has its headquarters in Munich and branches in Düsseldorf, New York, London, Milan, Stockholm and Vienna. For more information about 12snap, please visit www.12snap.com.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web PaperClick® technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. All NeoMedia Mobile companies benefit from NeoMedia’s 27 wireless patents, and the new group is comprised of 160 of the most experienced mobile marketing talent in the world. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue—anytime and anywhere.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

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Enpocket Launches the Industry’s First Predictive Analytics Platform for Intelligent Mobile Marketing

Enpocket Personalization Engine increases revenues by predicting consumer behavior

Las Vegas, CTIA April 5, 2006  – Enpocket (www.enpocket.com), a global leader in intelligent mobile marketing, today announced the Enpocket Personalization Engine, a predictive analytics solution for mobile marketing. The Enpocket Personalization Engine is the industry’s first solution that helps wireless carriers increase revenues by identifying the services and content that consumers are most likely to purchase.

The Enpocket Personalization Engine employs state-of-the-art modeling technology to transform a carrier’s consumer data into actionable intelligence for high ROI marketing campaigns.  The system is designed to leverage mobile consumer transactional and behavioral data, as well as traditional demographic data.  By automating the process of creating carrier-specific predictive models, the Personalization Engine can be used across product categories and marketing objectives.

“Working with operators around the world has taught us that a personally relevant mobile user experience is becoming a key system requirement for driving ARPU,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, President and CEO of Enpocket. “The Enpocket Personalization Engine is the first comprehensive platform that gives wireless carriers the ability to monetize their data assets in a timely and cost effective manner.”

The Enpocket Personalization Engine is integrated with the Enpocket Marketing Engine, combining personalization and campaign management so that carriers can deliver the right message or content to the right subscriber at the right time. The result is highly relevant mobile marketing in the form of purchase recommendations, event-based CRM promotions, mobile internet advertising, dynamically rendered content, and enhanced mobile search.  <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

About Enpocket
Enpocket is a global leader in intelligent mobile marketing, enabling organizations to foster and maintain valuable relationships with mobile consumers.  Enpocket creates, delivers and optimizes consumer marketing and entertainment programs that combine rich media and advanced targeting. From predictive analytics to engaging MMS promotions, Enpocket's range of technologies and creative services enable big brands to embrace mobile and realize improved campaign returns.

Enpocket provides mobile marketing that works for hundreds of customers, including Vodafone, Sprint, Alltel, Airtel, Singtel, Nokia, Samsung, Panasonic, BenQ-Siemens, Trinity Mirror, TNT, A&E, Chrysalis, Clear Channel, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike.  Enpocket has offices in Boston, London, and Mumbai. To learn more see www.enpocket.com.