LIMELIFE ANNOUNCES PARTNERSHIP TO PUBLISH FOUR MOBILE PROPERTIES WITH TIME INC. | MMA
May 14, 2006



LIMELIFE ANNOUNCES PARTNERSHIP TO PUBLISH FOUR
MOBILE PROPERTIES WITH TIME INC.

(Menlo Park, CA — April 4, 2006)  Dialing into the expanding women’s wireless content market, Time Inc., a wholly owned subsidiary of Time Warner Inc. (NYSE:TWX), will partner with LimeLife, Inc., the only mobile consumer software publisher focused exclusively on content for women, to publish four mobile software titles based on Time’s top-tier magazines. These ground-breaking properties will be available exclusively on mobile phones through wireless carriers beginning later this year.  

“Time Inc. is already one of the world’s largest media companies online and we’re fast expanding on to the mobile platform as well, where many of our brands have great offerings,” says Ned Desmond, President of Time Inc. Interactive.  “We’re confident that the partnership with LimeLife will fortify the leadership of our brands across multiple platforms.”

According to new research by analyst firm IDC, women have been early adopters of mobile entertainment but remain underserved by the wireless industry. “LimeLife’s approach of women developing content for other women positions them at the forefront of the wireless content development space,” said Scott A. Ellison, VP, Wireless & Mobile Communications at IDC.

“We’re thrilled to be working with the innovation leader in media publishing.  LimeLife and Time Inc. share a common goal of delivering exceptional content to women. We will work with Time Inc.’s best media properties to produce fresh, convenient mobile applications for the increasingly vital mobile lifestyle,” said Kristin McDonnell, CEO, LimeLife. “This opportunity validates our mission of delivering the content women want and need to their mobile phones, making their lives a little easier and a little more fun while on the go.”

About LimeLife, Inc.
LimeLife Inc., based in Menlo Park, California, is the only publisher of wireless content and applications exclusively focused on the women's market. LimeLife's products are based on unique insights about what women seek in mobile entertainment experiences derived from the company's proprietary research conducted with women ages 15+.  LimeLife’s products include wireless games, lifestyle applications and other branded content.  LimeLife distributes its mobile applications through the company's partnerships with multiple wireless carriers, including Cingular, Verizon Wireless and Sprint.  For more information about LimeLife's product portfolio, visit www.LimeLife.com.

About Time Inc.
Time Inc. is the world’s leading magazine publisher, publishing over 150 titles that are read more than 300 million times worldwide on a monthly basis and account for nearly a quarter of the total advertising revenues of U.S. consumer magazines. 

Time Inc. is a wholly owned subsidiary of Time Warner Inc., a leading media and entertainment company, whose businesses include interactive services, cable systems, filmed entertainment, television networks and publishing.

CONTACT:         Barbara Gibson
Double Forte for LimeLife
[email protected]

(415) 863-4900, ext. 211<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />