Common Short Code Administration Announces Open Registration of 6-Digit Codes (Neustar) | MMA Global

Common Short Code Administration Announces Open Registration of 6-Digit Codes (Neustar)

June 12, 2006

Common Short Code Administration Announces Open Registration of 6-Digit Codes

WASHINGTON, D.C., 31 May, 2006
– CTIA – The Wireless Association® (CTIA) and NeuStar Inc. (NYSE: NSR) announced today that the Common Short Code Administration (CSCA) has opened registration for 6-digit codes on their website, Common Short Codes (CSC) allow businesses and their customers to communicate directly with each other through mobile devices such as wireless phones and PDAs. The addition of an extra digit to the already available 5-digit CSC format enables an unprecedented number of new codes for brands to establish relationships with mobile customers. These easily recognizable and memorable codes are accessed using just 5 or 6 digits on the wireless keypad.

“The expansion of our CSC program is just another example of how wireless is revolutionizing the way we communicate and connect with the world around us,” said CTIA – The Wireless Association® President and CEO Steve Largent. “Only wireless can offer businesses the ability to meet their customers on the move and with this announcement even more enterprises can enter the game.”

Businesses that subscribe to and use common short codes have a unique advantage in being able to establish mobile-connected relationships directly with consumers, regardless of what mobile device or service a consumer uses to send and receive communications.

Examples of the kind of wireless communications that CSCs enable include consumer voting, marketing campaigns, direct downloads of ring tones and wallpaper, text alerts, and bill paying. The addition of 6-digit codes expands the availability of CSC to a greater number of direct interaction services for business brands, campaign managers, wireless communications carriers, special interest groups, and wireless users. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Common Short Code Administration Announces Open Registration of 6-Digit Codes

The Common Short Code Administration says the addition of the 6-digit format represents a 10-fold increase in available codes. They have made registration user-friendly on their improved website, and subscribers must register in order to obtain a common short code, at

About CTIA
CTIA ( is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers.

About NeuStar
NeuStar (NYSE: NSR) is a provider of essential clearinghouse services to the North American communications industry and Internet service providers around the world. Visit NeuStar online at

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including, without limitation, statements about NeuStar, Inc.'s expectations, beliefs and business results in the future. We cannot assure you that our expectations will be achieved or that any deviations will not be material. Forward-looking statements are subject to many assumptions, risks and uncertainties that may cause future results to differ materially from those anticipated. These potential risks and uncertainties include, among others, possible delays in the implementation of 6-digit Common Short Codes, slow market acceptance of 6-digit Common Short Codes, the uncertainty of whether 5-digit and 6-digit Common Short Codes will continue to achieve market acceptance or result in any revenue, and business, regulatory and statutory changes in the communications industry. More information about potential factors that could affect NeuStar’s business and financial results is included in its filings with the Securities and Exchange Commission, including in NeuStar’s quarterly report on Form 10-Q for the quarter ended March 31, 2006. All forward-looking statements are based on information available to the CTIA and NeuStar, Inc. on the date of this press release and neither the CTIA nor NeuStar, Inc. undertakes any obligation to update any of the forward-looking statements after the date of this press release.