Member Press Release | Page 71 | MMA Global

Member Press Release

Britvic Brands Go Mobile with Enpocket

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Britvic Brands Go Mobile with Enpocket

Enpocket named as exclusive mobile partner for brands including Pepsi and 7Up

January 9, 2006- Boston,  Britvic, one of the leading soft drinks companies in the UK, has chosen Enpocket as its exclusive mobile marketing provider.  Enpocket, the global mobile media company, will deliver all mobile related campaigns for Britvic across 15 brands, and act as the central mobile partner for its roster of retained marketing agencies.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Britvic has a stable of brands including Pepsi, 7UP, Tango, Robinsons, J2O and the Britvic brand itself.  Agencies that work with Britvic above and below the line can now incorporate innovative mobile elements into campaigns using Enpocket.

The Enpocket Marketing Engine, the world’s most widely used mobile marketing software, will be used to deliver campaigns and centrally manage Britvic’s database of mobile opt-ins and consumer preferences.  The Engine is used by successful mobile marketers including Vodafone, Sprint, MasterCard and Chrysalis.

“Mobile plays a big part in our consumers’ lives. To take our mobile strategy to the next level, it was key to consolidate all activity into one leading provider,” said Daniel Conti, New Media Manager, Britvic  “Enpocket was selected as our mobile marketing partner after a rigorous selection process because of their extensive experience with richer mobile marketing and their proven mobile campaign management technology.”

Enpocket will create and deliver MMS, SMS and mobile internet site promotions for deeper brand-to-consumer engagement.  Britvic can also draw upon Enpocket’s ability to develop mobile community applications that enable clients to foster consumer-to-consumer relationships around their brands.

“Britvic has been a mobile marketing pioneer from the start.  The win is testament to the strength of our technology and delivery team.  It underlines the fact that leading brands are taking a more rigorous, holistic approach to making mobile a core part of the marketing mix,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, President and CEO, Enpocket.”

About Britvic

Britvic is one of the two leading soft drinks businesses in Great Britain. The Company is the largest supplier of still soft drinks, the faster growing category in the soft drinks market, the number two supplier of carbonates and enjoys the right of first refusal of all new carbonated drinks developed by PepsiCo for distribution in Great Britain.

Britvic’s broad portfolio of leading brands includes established names with high brand

recognition such as Robinsons and Tango and highly successful innovations such as J2O and Robinsons Fruit Shoot.  Included within the portfolio are the Pepsi and 7UP brands, which Britvic produces, markets, sells and distributes under its exclusive appointment from PepsiCo. This brand and product portfolio enables Britvic to target and satisfy a wide range of consumer demands in all the major soft drinks categories, via all available routes to market.

About Enpocket

Enpocket is a leading global mobile media company serving organizations seeking to leverage mobile technology to foster and maintain individual relationships with consumers.  Enpocket creates, delivers and optimizes consumer entertainment and marketing programs for mobile phones. Our work is differentiated by our proprietary multi-format delivery engines, advanced analytics solutions and careful attention to user experience.

Enpocket has created hundreds of successful mobile programs for clients that include Vodafone, Sprint, Verizon, Airtel, Singtel, Nokia, Samsung, Panasonic, Siemens, Trinity Mirror, TNT, Chrysalis, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike.  Enpocket has offices in Boston, London, and Singapore. To learn more see www.enpocket.com.

For press inquiries please contact:
Enpocket
Europe and Asia: Hugh Mark, Enpocket, +44 (0)20 7404 2190, [email protected]
US: Valerie Christopherson, Global Results Communications, +1 949 306 6476, [email protected]
Britvic
Judith Mann, Britvic, 01245 504093, [email protected]      

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ipsh!, Omnicom Group’s mobile agency, blends underground art, cell phones, and commerce with launch of mStore for START SOMA Gal

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ipsh!, Omnicom Group’s mobile agency, blends underground art, cell phones, and commerce with launch of mStore for START SOMA Gallery<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

San Francisco   ipsh!, the U.S. mobile phone marketing leader announced its new mStore for START SOMA, a San Francisco art gallery for emerging visual artists.  Powered by ipsh!, START MOBILE will be the first gallery to sell new art for cell phones, transforming the devices into pocket galleries.

The ipsh! mStore is a mobile storefront that enables companies to display, promote and sell any type of mobile content, including wallpapers, ringtones, mobile videos, games, and now art.  According to The Gartner Group, more than 800 million phones will be sold in 2005, so the market for new mobile applications, services and accessories like mStore and START MOBILE offers huge potential for companies and organizations using this technology to expand their business.

"With thousands of original works by hundreds of artists, we required a decidedly robust and powerful platform to power our mobile gallery, which is why we chose ipsh!," said John Doffing, founder of START SOMA.  "We're excited to bring new art to the most popular consumer technology device used today - the not-so-humble cell phone.  Without ipsh! there was no way to ensure the level of quality we required to effectively showcase the amazing range of artwork available via START MOBILE, and we are absolutely honored to be the first mStore."

ipsh! mStore is built on the firm’s proprietary PRISM platform and includes connectivity to all supported North American carriers.  Mobile content is automatically optimized to the customer handset and is billed through the carrier.  The product is available either as a complete customer-facing solution, providing Web and WAP full-service, storefront experiences, or as a back-end service/interface for existing Web or WAP sites.  More than 100,000 images are currently for sale in the START MOBILE mStore.

“To ipsh!, this is more than mobile commerce, this is the convergence of the artistic flavor of San Francisco’s South of Market culture and new mediums of display, in this case the phone screen,” said Nihal Mehta, CEO of ipsh!  “We first worked with START SOMA in 2003, using SMS messaging to promote its art openings, and are excited about this new venture into selling mobile art.”

All art showcased on START MOBILE is optimized for display on more than 200 handsets from national carriers.  Users will be able to buy art for their phones using premium SMS, billed directly to their phone bill.
For more information about ipsh! mStore, email [email protected]
or visit http://www.ipsh.com 

About ipsh!
ipsh! is the North American leader in innovating, developing and deploying effective, turnkey mobile marketing solutions, with over 400 successful campaigns since the company’s inception in June 2001. Spanning technologies that encompass 1-way and 2-way SMS, alerts, promotions, ringtones, logos, pictures, wallpaper, screensavers, games, real-time voting/polling, chat, interactive TV, IVR (interactive voice response), premium SMS, MMS, and mobile video, ipsh! has dominated the media, entertainment and brand verticals with its proprietary PRISM platform. ipsh! is a wholly owned subsidiary of Omnicom Group Inc. For more information, visit http://www.ipsh.com

Omnicom Group Inc (NYSE: OMC; http://www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About START SOMA
START SOMA is an upstart art gallery in San Francisco with a unique focus on original work by emerging artists. Founded by technology entrepreneur John Doffing in March 2003 as an antidote to the pretense + inaccessibility of the typical “wine and cheese” art show, START SOMA provides an iconoclastic common ground for emerging artists and new collectors. Since its inception, START SOMA has featured the work of hundreds of emerging artists from around the world, and has showcased several thousand original works of art — from painting, sculpture, and photography to interactive installations, video art, and new media pieces. Most recently, START SOMA created the acclaimed Painted Rooms series of art shows in San Francisco’s Hotel Des Arts.
http://www.STARTsoma.com

START MOBILE is the logical extension of the START SOMA vision that “art should be for everyone.” http://www.STARTmobile.net

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Enpocket And Internet Broadcasting Mobilize America’s Top TV Stations

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Enpocket And Internet Broadcasting Mobilize America’s Top TV Stations

Partnership to Create Largest Source of Local News to the Mobile Internet

PRESS RELEASE
December 19, 2005

Boston and Minneapolis, Enpocket (www.enpocket.com), a global mobile media company, and Internet Broadcasting (www.ibsys.com), an online news innovator, today announce a relationship that will create the largest source of local news on the mobile Internet.

The new partnership gives consumers of Internet enabled wireless devices access to 32 of Internet Broadcasting’s partner TV stations in major markets such as New York and Los Angeles.  The service utilizes Enpocket’s Mobile Content Engine to provide consumers with continuously updated local news from Internet Broadcasting on their mobile phones via the mobile Internet.

The innovative service will be offered directly to consumers and will be promoted by stations both online and on TV.   The service includes a comprehensive offering that spans mobile Internet text messaging and mobile marketing programs.

“Our work with Internet Broadcasting highlights the value that Enpocket brings: we can build the mobile WAP site with our Content Engine and then help advertisers and carriers monetize it with our Marketing Engine,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, president of Enpocket. “Our push/pull approach to mobile marketing not only drives subscriber traffic to the site, but also enables media companies to extend their advertising-supported business model into the mobile medium.”

“The mobile Internet is yet another distribution channel for our TV stations to engage with their consumers,” said Julie Burrows, EVP of Internet Broadcasting.  “Enpocket gives us a reliable platform to disseminate relevant news and information to our consumers that impacts their daily lives -- wherever they happen to be.”

About Internet Broadcasting
Internet Broadcasting is the first-ever national platform of TV station web sites.  The company manages 73 sites for America’s premier broadcasters: NBC, Cox Broadcasting, Hearst-Argyle, The McGraw Hill Companies, Post-Newsweek, Scripps Howard, and Capitol Broadcasting Company.  With over 12 million monthly visitors, over 500 million monthly page views, and the #1 TV station web site in 18 of the top 25 markets, Internet Broadcasting is the nation’s largest online news network. The company is headquartered in Minneapolis with offices in New York, Chicago, San Francisco, and Los Angeles.  For more information, visit www.ibsys.com.

About Enpocket
Enpocket is a leading global mobile media company serving organizations seeking to leverage mobile technology to foster and maintain individual relationships with consumers.  Enpocket creates, delivers and optimizes consumer entertainment and marketing programs for mobile phones. Our work is differentiated by our proprietary multi-format delivery engines, advanced analytics solutions and careful attention to user experience.

Enpocket has created hundreds of successful mobile programs for clients that include Vodafone, Sprint, Verizon, Airtel, Singtel, Nokia, Samsung, Panasonic, Siemens, Trinity Mirror, TNT, Chrysalis, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike.  Enpocket has offices in Boston, London, and Singapore. To learn more see www.enpocket.com.
<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />
For press inquiries please contact:

Enpocket
Diana LaGattuta at Enpocket at: 617-262-7089, [email protected]

Internet Broadcasting
Kevin Abramson at 651-365-4221, [email protected]

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Enpocket Mobile Media Monitor US reveals soaring use of advanced mobile features

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Enpocket Mobile Media Monitor US reveals soaring use of advanced mobile features
Multimedia messaging and mobile internet are increasingly popular with wireless users in the United States

14th December 2005-Enpocket, the global mobile media company, and Harris Interactive®, global market research and consulting company, have unveiled the findings from the latest Mobile Media Monitor for the United States.  The analysis helps marketers, media companies and the mobile industry understand the changing patterns of mobile phone and content usage throughout the United States

The latest findings for Q4 2005 show that picture messaging or multimedia messaging (MMS) has more than doubled in the United States with 19% of the total mobile phone market using the service.  In the US, 15% of females reported using MMS, compared to 22% of males.


<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />*Percentage sending/receiving MMS messages in the last three months

Mobile internet adoption is also on the rise in the US with usage steadily increasing to 15%. The Mobile Media Monitor unveils the most popular types of WAP sites.  Ringtone sites scored highest among wireless customers with 60% of the US mobile internet users accessing them, followed by weather (51%), news (42%) and games (42%). 

“Mobile as a communications medium is getting richer and a lot more exciting,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, President and CEO of Enpocket.  “Consequently we’re seeing mobile carriers, media companies, and brands committing to long term mobile strategies that encompass MMS and the mobile internet.  The Mobile Media Monitor gives our clients deep insight into the best way to reach and engage mobile consumers in the U.S.”

The Mobile Media Monitor analysis was based on more than 1,000 online interviews in the United States. All interviews were conducted by Harris Interactive in October 2005, and related to the period August–October 2005.  Each interview base was statistically representative of mobile phone usage in the US.

About Enpocket
Enpocket is a leading global mobile media company serving organizations looking to leverage mobile technology to foster and maintain individual relationships with consumers.  Enpocket designs, delivers and optimizes consumer entertainment and marketing programs for mobile phones. Our work is differentiated by our proprietary multi-format delivery engine, careful attention to user experience, and a pioneering legacy of hundreds of successful mobile programs around the world.

Enpocket clients include Vodafone, Cingular, Sprint, Verizon, Orange, Telefonica, Singtel, Nokia, Sony, BBC, Fox, Time Warner, Universal Pictures, Time Out, Match.com, Snapple, Levi’s, Hallmark, and Nike.  Enpocket has offices in Boston, London, and Singapore. To learn more see www.enpocket.com
.

About Harris Interactive®
Harris Interactive serves clients worldwide through its United States, Europe (www.harrisinteractive.com/europe) and Asia offices, its wholly-owned subsidiary Novatris in Paris, France (www.novatris.com), and through an independent global network of affiliate market research companies. EOE M/F/D/V

Harris Interactive Inc. (www.harrisinteractive.com), based in Rochester, New York, is the 13th largest and the fastest-growing market research firm in the world, most widely known for The Harris Poll® and for its pioneering leadership in the online market research industry. Long recognized by its clients for delivering insights that enable confident business decisions, the Company blends the science of innovative research with the art of strategic consulting to deliver knowledge that leads to measurable and enduring value.

To become a member of the Harris Poll OnlineSM and be invited to participate in future online surveys, go to www.harrispollonline.com.

Methodology

The Mobile Media Monitor US was conducted by Harris Interactive between 12 and 17 October 2005, among 1089 adults aged 16 and over in N.America. Data were weighted to be representative of the mobile phone market with respect to age, sex, income, education, geographic location and propensity to be online.

In theory, with probability samples of this size, one could say with 95 percent certainty that the results have a sampling error of plus or minus 2 percentage point. Unfortunately, there are several other possible sources of error in polls or surveys that are probably more serious than theoretical calculations of sampling error. This includes refusals to be interviewed (non-response), question wording and question order, and weighting. It is impossible to quantify the errors that may result from these factors. These online samples were not probability samples.

For press inquiries please contact:
Valerie Christopherson of Global Results Communications, +1 949 306 6476,
[email protected]

or Caroline North of Harris Interactive
+44 (0) 208 263 5246
[email protected]

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InfoSpace Launches Next Generation Mobile Portal Services Platform for Cingular Wireless

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InfoSpace Launches Next Generation Mobile Portal Services Platform for Cingular Wireless

BELLEVUE, Wash., Nov 17, 2005 (BUSINESS WIRE) -- InfoSpace Inc. (NASDAQ: INSP), a leading provider of mobile content, applications and infrastructure, today announced that its innovative mobile portal services platform is powering the newly enhanced MEdia Net service from Cingular Wireless. The new MEdia Net will give more than 30 million Cingular customers with data-capable handsets quicker access to relevant and personalized information.

InfoSpace was selected to build the new MEdia Net based on its knowledge and expertise in portal services. MEdia Net users can create a home page on their Cingular phones with content from up to 16 categories (weather, sports, stocks, etc.) that is presented to them when they launch their mobile browser. Additionally, with the new MEdia Net, customers can also find information, ringtones, wallpaper and other genres of wireless content all in one easy-to-navigate dashboard. The search tool can also be personalized using a zip code feature to find the nearest gas station, ATM, hotel or even a store that sells umbrellas in case of an unexpected storm.

"Mobile access to content provides a huge opportunity for carriers, both in terms of improving customer satisfaction and increasing revenues. Yet, because the user experience has been so cumbersome, adoption rates have not reached their full potential," said Steve Elfman, Executive Vice President of Technology and Operations, InfoSpace. "By breaking down the many mobile content silos that exist, we are simplifying access to information and removing major barriers that have slowed mobile data use."

The InfoSpace mobile services platform provides a simplified back-end infrastructure to help reduce ongoing maintenance costs, improve customer service and satisfaction, and find new opportunities for revenue. These components include:

-- Carrier Tools - allows the carrier to more effectively manage the portal look and feel: create their own publications, change deck structures, manage promotions
-- Unified Storefront - tighter integration and promotion across all purchasable content
-- API and Development Tools - open APIs and tools for carrier and content providers to conceptualize and manage onboard content
-- Reports - business intelligence on how user is using the service and what can be done to boost usage
-- Self-care customer service, parental control
-- Search - search across all carrier assets and beyond and obtain only the most relevant results

Recent research by mobile market measurement firm M:Metrics found that 42 percent of mobile subscribers now use their handsets for mobile data services, representing a growing population of consumers interested in mobile applications.

"Consumers want to take full advantage of everything their handsets have to offer but, until now, the wireless Web had not been delivering on its promise of easy access," said Mark Donovan, M:Metrics vice president of products and senior analyst. "Users have often been separated from their desired content by several time-consuming clicks. But as the technology evolves to streamline the mobile browsing experience, with the help of companies like InfoSpace, mobile carriers have a significant opportunity to provide applications that allow their subscribers to truly take the mobile Web with them."

Availability
The InfoSpace solution for Cingular is available today. Over the next several weeks, it will be offered to more than 30 million Cingular subscribers who have data capable mobile phones.

About InfoSpace
InfoSpace, Inc. is a leading global provider and publisher of mobile content, products and services that enhance the wireless experience, making it easier for consumers to find and enjoy information, personalization and entertainment on the mobile phone. The company distributes its applications and services through mobile operators, including Cingular Wireless, T-Mobile, Verizon Wireless, Sprint Nextel, Virgin Mobile, Vodafone, O2, Orange, 3, TIM and Telefonica Moviles. InfoSpace also uses its unique metasearch technology to power a portfolio of branded Web sites and provide private-label search and online directory services through Dogpile (www.dogpile.com), Switchboard (www.switchboard.com), WebCrawler (www.webcrawler.com), InfoSpace (www.Infospace.com), MetaCrawler (www.metacrawler.com) and WebFetch.com (www.webfetch.com). More information can be found at www.infospaceinc.com.

SOURCE: InfoSpace Inc.
InfoSpace
Jeff Hasen, 425-201-8618
[email protected]

or
Weber Shandwick
Kryssa Guntrum, 212-445-8110
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

 

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Mobile Media Kick Starts the Award Season with the MoTV Awards

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Mobile Media Kick Starts the Award Season with the MoTV Awards
Mobile Media to sponsor the MoTV Awards at NATPEMOBILE++ 2006

Oslo, Norway December 21st,– The Mobile Media Company – The Personal Broadcaster, (www.MobileMedia.com) today confirmed its sponsorship of the MoTV Awards to be announced at NATPEMobile ++ on January 23rd. (http://www.ihollywoodforum.com/natpemobileJAN2006-agenda.htm)

NATPEMobile++, produced by iHollywood Forum, will address the impact and business opportunities for wireless, mobile and digital distribution platforms for television producers, developers, technology companies, broadcasters and advertisers.

Mobile Media will be not only be streaming award winning content to video enabled handsets throughout the show, but will also be providing the text voting that delegates will use to help chose this year’s winner.

“Mobilising and creating branded entertainment is our mission and we are therefore delighted to be involved with this year’s MoTV Awards. Moreover, by providing the streaming video service, delegates can experience first hand the next generation of mobile entertainment services by viewing purely made for mobile films direct on their handsets,” said Steinar Svalesen, EVP and General Manager, The Mobile Media Company North America.

The NATPE annual conference and exhibition (Jan. 24-26) provides a marketplace, exhibit hall and conference program for companies and individuals involved in or wanting to become involved with the creation, development and distribution of television programming. Attendees include television industry professionals in programming, production, syndication, broadcast, cable, and advertisers. NATPEMOBILE++ will be held the day before the NATPE convention.

 - Ends –

Note to Editors:
Steinar Svalesen will also be presenting “A Programmer's Guide to Mobile Messaging” during the one day NATPEMOBILE++ event on January 23rd from 11:40-12:40. Joining other industry leaders, including Jeff Proctor, KCAL & KCBS, Vice President and Sports Director, the panel will discuss how text messaging remains the most natural marketing vehicles for media companies and broadcasters. What has worked, what has not and what can companies such as Mobile Media offer in generating new revenues and ratings.

The Mobile Media North America team will also be attending NATPEMOBILE ++ and will be providing presentations on the Company’s mobile entertainment, Interactive TV and Mobile Marketing services and products. To arrange a meeting, please send an e-mail to Soren Schafft, Vice President Sales and Marketing, Mobile Media North America at [email protected]


About Mobile Media
The Mobile Media Company is the leading producer and global distributor of branded, made-for-mobile entertainment, interactive TV formats and mobile marketing concepts. The Company currently engages with an audience of over 500 million mobile users throughout Europe, North America, South America and Asia Pacific, working in partnership with mobile network and portal operations, media companies, brand managers and agencies. Mobile Media is headquartered in Oslo, Norway, with offices and technology development centres in the UK, Romania, Hong Kong, China and the US. For more information, please visit: www.MobileMedia.com or send an e-mail to [email protected].

About NATPE
NATPE (National Association of Television Program Executives) is a global, non-profit trade organization dedicated to the creation, development and distribution of televised programming in all forms, across all platforms. Over 8000 attend this national convention and we expect at least 250 to attend NATPE Mobile ++.

Mobile Media Press Contacts:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

General: [email protected]
US/Europe - Vanessa Vigar, Tel. +31 71 513 2988;
E-mail: [email protected]
UK: Gary Marshall or Rachael Parker Tel: +44 (0)118 939 5900
E-mail: [email protected] or [email protected]

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iCrossing Joins Mobile Marketing Association

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iCrossing Joins Mobile Marketing Association

Scottsdale, AZ -- December 28, 2005 -- iCrossing, the largest independent search engine marketing agency, today announced that it has joined the Mobile Marketing Association (MMA). The MMA is an action-oriented organization dedicated to removing obstacles to market development, establishing standards and best practices for sustainable growth and advocating use of the mobile channel by brands and third-party content providers. iCrossing is the first search engine marketing agency to join this organization, demonstrating its forward-thinking approach to content distribution and brand marketing.

"Wireless is the next platform for connecting with customers and a key focus for growing our business in 2006 will be to aggressively pursue the mobile market," said Jeffrey Herzog, CEO of iCrossing. "Our affiliation with the MMA gives us direct access to the leading standards body for marketing via the mobile channel, which we see as one more application for enabling clients to connect with customers wherever, whenever and however possible."

iCrossing also is a member of the MMA's Mobile Search Working Group, which is helping to define standards, best practices and business and technology requirements for this evolving medium. "iCrossing has joined a group of industry leaders, already within the association, whose goal is to drive impact on industry and overall rules of engagement for the mobile marketing ecosystem," says Laura Marriott, MMA President. "iCrossing's expertise and participation in our mobile search working group will help facilitate the guidelines and best practices around the mobile search ecosystem for operators, advertisers and content providers."

Recognized as one of the nation?s leading interactive marketing agencies, iCrossing continues to drive the future of advertising by applying its Reverse Direct Marketing™ philosophy - connecting with consumers at the exact moment they are looking for an advertiser?s business - for clients across all industries

About the Mobile Marketing Association
The Mobile Marketing Association (MMA) is the premier global association that strives to stimulate the growth of mobile marketing and its associated technology. MMA members include agencies, advertisers, handheld device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. For more information, please visit www.mmaglobal.com
.

About iCrossing
Founded in 1998, iCrossing is the Agency and the Technology driving the future of advertising. Through proprietary and award-winning Reverse Direct Marketing™ (RDM) solutions including Natural and Paid Search Advertising, Market ReSearch™, Customer Analytics and Creative Services, iCrossing connects the world's leading brands to their target audiences via desktop, mobile and emerging applications. Headquartered in Scottsdale, Arizona, iCrossing has offices strategically located in New York City, Chicago and San Francisco. For more information, please visit www.icrossing.com.


For East Coast press inquiries, please contact Matt Tatham at
1-646-346-8372 or [email protected].

For West Coast press inquiries, please contact Jennifer Pelczarski at
1-480-282-6036 or [email protected].<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

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DIJJI CORPORATION UNVEILS NEW CORPORATE IDENTITY REINFORCING COMPANY’S EVOLUTION AND PROGRESS

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DIJJI CORPORATION UNVEILS NEW CORPORATE IDENTITY REINFORCING COMPANY’S EVOLUTION AND PROGRESS

Formerly Dwango Wireless, new brand highlights company’s expertise in producing, publishing, and promoting engaging mobile media


SEATTLEDec. 12, 2005   Dijji™ Corporation, a mobile media company that extends premium consumer brands through the mobile channel, today announced a company name change from Dwango® Wireless, (OTCBB:DWGN), effective Dec. 12, 2005. The launch of the Dijji brand and corporate identity also includes an entirely revamped company Web site at www.dijji.com
, as well as a new company logo and assets. A new ticker symbol for Dijji Corporation will be announced at 1:05 p.m. PT on Dec. 12, 2005.

The new company brand and name results from the October 2005 trademark and technology separation agreement between Dwango Wireless and Dwango Co., Ltd. (Tokyo Stock Exchange: code 3715), a Japanese mobile entertainment supplier.

“Today’s unveiling of Dijji represents a historic milestone for the company,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Alexander U. Conrad, president, COO and interim CEO of Dijji Corporation. “When we originally started out five years ago, the market for mobile content was still in its infancy. Since then we are proud to have grown along with this dynamic industry, establishing strong partnerships with many of the leading wireless carriers and premium brand partners in North America. We look forward to building on that success as Dijji.”

Since the company was launched in 2000, Dijji has a proven track record of successfully launching prominent brands such as ESPN, Napster, Playboy, Rolling Stone and USA TODAY into the mobile marketplace. The company has created an extensive library of mobile media entertainment that includes branded content channels, games, graphics & images, messaging, ringtones and video.

“The Dijji brand reflects the company’s commitment to innovation, creativity and growth, which is a parallel to the mobile content industry’s evolution these past few years,” said Jared Nieuwenhuis, director of marketing communications for Dijji. “We are confident that the team behind Dijji will play an instrumental role in moving wireless carriers, partners and consumers from brand awareness to brand insistence throughout the mobile ecosystem.”

Dijji
partners with premium brands to produce, publish and promote engaging mobile media, and provides wireless carriers with compelling content from recognized brands that drives wireless data revenue and increased customer loyalty.

About Dijji™ Corporation
Dijji Corp. is a mobile media company that extends premium consumer brands through the mobile channel. Dijji partners with premium brands to produce, publish and promote engaging mobile content for wireless consumers. With its expertise in tailoring recognized consumer brands specifically for mobile, Dijji provides unique content for many of today’s biggest brands including ESPN, Napster, Playboy, Rolling Stone and USA TODAY. The company was established in 2000 as Dwango Wireless and is based in Seattle. For more information, visit www.dijji.com
.

Dijji Corporation, Dijji, and the associated logo are trademarks of Dijji Corporation. Dwango® is a trademark of Dwango Co., Ltd. All other trademarks are the property of their respective owners.

Dijji Contact:
Jared Nieuwenhuis
Director, Marketing Communications
Dijji Corp.
206.832.0600
[email protected]

Beth Mayer
Text 100 Public Relations for Dijji Corp.
206.267.2023
[email protected]

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SEE IT ON “CSI: NY”…HEAR IT ON YOUR PERSONAL CELL PHONE MINUTES LATER

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SEE IT ON “CSI: NY”…HEAR IT ON YOUR PERSONAL CELL PHONE MINUTES LATER

CBS JOINS FORCES WITH CAPITOL RECORDS FOR UNPRECEDENTED WIRELESS CAMPAIGN LINKING NETWORK TV, MUSIC AND PERSONAL CELL PHONES


In An Exclusive Realtone Format Launch, A Ring Tone From Grammy Award-Winning Band Coldplay Will Be Embedded Into An Upcoming Episode Of “CSI: NY,” And A Ring Tone From Their Song Will Be Offered To Viewers For Download Moments Later


In an unprecedented agreement that links the worlds of network television, music and wireless communications, a ring tone featuring a single from the Grammy Award-winning band Coldplay will be woven into an upcoming episode of one of CBS’s top dramas, and a ring tone from their song will be offered to viewers for download moments after the scene is broadcast.

As part of the cross promotional agreement between CBS and Capitol Records, a ring tone of Coldplay’s “Talk,” the second single from the double platinum album “X&Y,” will be embedded into the content of CSI: NY episode to be broadcast Wednesday, November 30.  In the episode, CSI: NY’s Danny Messer (series star Carmine Giovinazzo) is investigating a case when his cell phone rings to the tune of “Talk.”  In addition, the song will also be used as a musical score in a scene later in the broadcast.

Following the scene, CBS will run promotional messages during the broadcast of the episode alerting viewers as to how they can purchase and download a ring tone in Realtone format from “Talk” onto their personal cell phones.  The Realtone version will be available exclusively for one week through most major wireless carriers by sending the text message (“Talk”) to a specific number provided by CBS.  After this exclusive one week window, the ring tone will be widely available including on CBS.com.

CSI: NY is a one-hour drama series about forensic investigators who use high-tech science to follow the evidence and solve crimes in the Big Apple.  The series stars Gary Sinise, Melina Kanakaredes, Carmine Giovinazzo, Eddie Cahill, Anna Belknap and Hill Harper. Executive producers are Jerry Bruckheimer, Anthony E. Zuiker, Jonathan Littman, Carole Mendelsohn, Ann Donahue, Danny Cannon, Andrew Lipsitz and Pam Veasey.  CSI: NY airs Wednesdays at 10:00PM ET/PT.

Coldplay’s “X&Y” debuted at #1 in 32 countries upon its release in June and has since sold 2.3 million copies in the U.S. “A Rush of Blood to the Head,” the band’s sophomore album, was recently certified quadruple Platinum in the U.S.  The band has won four Grammy Awards and sold upwards of 28 million albums worldwide in total to date.  Hailing from England, Coldplay features Chris Martin on vocals and piano, Jon Buckland on guitar, Guy Barryman on bass, and Will Champion on drums. 

The Realtone format is a ring tone based on the master recording of a song which includes the lyrics.

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IN A FIRST, POPULAR CBS CONTENT HITS THE MOBILE PHONE ON V CAST FROM VERIZON WIRELESS

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IN A FIRST, POPULAR CBS CONTENT HITS THE MOBILE PHONE ON V CAST FROM VERIZON WIRELESS

V CAST Offers “CSI,” “Survivor,” David Letterman, CBS News, “Entertainment Tonight” and More

LOS ANGELES and BEDMINSTER, NJ
– CBS News, “CSI,” “Survivor,” David Letterman and “Entertainment Tonight” are coming to a Verizon Wireless V CAST phone near you this month.

Television’s most watched broadcast network and the nation’s leading wireless provider are bringing many of CBS’s most popular content brands – across prime time, late night and syndication – to Verizon Wireless’ V CAST multimedia service.

This marks CBS’s first venture presenting its content on cell phones. 

Throughout December, V CAST subscribers will begin receiving video news segments from both CBS News and Paramount TV’s “Entertainment Tonight” –  produced specifically for mobile phones – as well as  preview clips of many of CBS’s top series including “CSI,” “CSI: Miami,” “CSI: NY,” “Survivor,” “The Amazing Race,” “The King of Queens” and “Late Show with David Letterman.”  The CBS News segments for V CAST will include breaking stories, as well as features from broadcasts such as “CBS Evening News” and “The Early Show.” 

V CAST will carry clips from Letterman’s monologue and Top 10 list as well as highlights from “The Late Late Show with Craig Ferguson.”  CBS and Verizon Wireless also plan to present behind-the-scenes footage, such as making-ofs and interviews with the casts of shows from the CBS prime time lineup.

“At the intersection of the mobile phone and the television lies tremendous programming, promotion and brand extension potential,” said Cyriac Roeding, vice president of wireless, CBS Digital Media.  “This deal with Verizon Wireless represents a major step for us into mobile entertainment and another point of contact with the consumer to promote our great content brands.”

Added Roeding, “V CAST is a pioneer service in wireless video, which makes it an ideal platform to launch our content into the mobile world.”

Bill Stone, vice president of marketing for Verizon Wireless, said “CBS is the most watched broadcast network and our relationship helps us offer popular, current content to our V CAST customers – whether they want news updates from their favorite names in news, recaps and previews of their favorite CBS prime time shows or want to see exclusive behind-the-scenes footage from the hottest shows on CBS.  With CBS on V CAST phones, Verizon Wireless is continuing to deliver the brands customers demand.”

V CAST from Verizon Wireless is the first wireless broadband consumer multimedia service in the country, allowing customers to view video clips on demand.  V CAST programming includes content from trusted news sources, the greatest sports and a huge variety of entertainment programs.  V CAST runs on Verizon Wireless’ Evolution-Data Optimized (EV-DO) network – the largest high-speed wireless broadband network in the United States. The V CAST coverage area, which mirrors the Verizon Wireless EV-DO network, is available to more than 140 million Americans in 171 major metropolitan markets and is expanding coast to coast.

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About Verizon Wireless
Verizon Wireless owns and operates the nation’s most reliable wireless network, serving 49.3 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE: VOD and LSE). Find more information on the Web at www.verizonwireless.com
. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About CBS Television
CBS Television is comprised of the CBS Television Network -- with more than 200 owned and affiliated stations reaching virtually every television home in the United States; the Network's programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution. CBS also manages UPN, which broadcasts primetime programming on five nights with an average of 90 percent total coverage throughout the country.
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MEDIA
CONTACTS:
Jeffrey Nelson
Verizon Wireless
908.306.4824
[email protected]

Chris Ender
CBS
323.575.2021
[email protected]

Shannon Jacobs
CBS
212.975.3161
[email protected]
                                                        

 

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