Samsung uses Enpocket Marketing Engine to boost mobile content downloads
Response rates from MMS game promotion outperform traditional media
February 8, 2006-Enpocket (www.enpocket.com), the global mobile media company, has enabled Samsung Mobile to promote mobile content to Samsung Fun Club members via MMS, creating a rich new marketing channel for the brand. The first MMS campaign achieved response rates of over 15% and a conversion rate of 2%, which offers quantitative proof that mobile marketing using rich media can dramatically outperform traditional direct marketing channels.
The exclusive MMS promotion gave recipients a preview of iPlay’s widely acclaimed ‘Skipping Stone’ mobile game, and then the chance to instantly download a free demo using a WAP (mobile internet) link embedded in the message. Once respondents had trialled the free demo they could then go on to buy the full game from a dedicated WAP site.
Samsung used the Enpocket Marketing Engine to create, deliver and measure the program across all major mobile networks.
“Rich mobile marketing has proven itself as a highly effective way of driving download traffic and keeping Fun Club members informed of the latest content,” said Martin Kolek, Content Manager, Samsung Mobile. “After the success of the ‘Skipping Stone’ campaign we are looking into other ways that mobile marketing can enable consumers to get more from our multimedia handsets.”
“Conversion rates are more immediate and more dramatic when brands market to customers on the same device where mobile content is downloaded and consumed,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, President and CEO, Enpocket. “The Enpocket Marketing Engine is delivering end-to-end mobile marketing in any format, enabling consumers to discover content designed specifically for them.”
The Enpocket Marketing Engine is used by brands around the world who are serious about mobile and require advanced technology and execution excellence, including Vodafone, Sprint, Airtel, MasterCard, Chrysalis and Pepsi.
About Samsung Electronics<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />
· The world's 21st most valuable brand, jumping 15.7% in value to $12.6 billion in 2004 (Interbrand, 2004)
· 66,000 employees worldwide
· 83 facilities in 50 countries
· World’s no. 1 manufacturer of DRAM, SRAM, TFT/LCD, CDMA Handsets, Colour monitor, VCR and microwaves
· Annual R&D investment: $1.82 billion
For more information about Samsung Mobile, please contact:
Tel: 020 8834 3514
Email: [email protected]
Enpocket is a leading global mobile media company serving organizations seeking to leverage mobile technology to foster and maintain individual relationships with consumers. Enpocket creates, delivers and optimizes consumer entertainment and marketing programs for mobile phones. Our work is differentiated by our proprietary multi-format delivery engines, advanced analytics solutions and careful attention to user experience.
Enpocket has created hundreds of successful mobile programs for clients that include Vodafone, Sprint, Verizon, Airtel, Singtel, Nokia, Samsung, Panasonic, Siemens, Trinity Mirror, TNT, Chrysalis, Clear Channel, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike. Enpocket has offices in Boston, London, and Mumbai. To learn more see www.enpocket.com.
For press inquiries please contact:
Europe: Hugh Mark, Enpocket, +44 (0)20 7404 2190, [email protected]
US: Valerie Christopherson, Global Results Communications, +1 949 306 6476,