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Member Press Release

NeoMedia’s 12snap Enters Middle East and North Africa Markets through Distribution Agreement with Telecom Arabia

Fort Myers, Fla., and Munich, Germany, April 26, 2006, 12snap AG, an award-winning leader in mobile marketing and entertainment applications, and a unit of NeoMedia Technologies, Inc. (OTC BB: NEOM), today announced
that its successful mobile marketing applications – 12cam, 12yella and 12pixmix – will be available in 17 countries in the Middle East, North Africa and Turkey through a distribution agreement with Egyptian-based telecommunications firm Telecom Arabia, a specialist in marketing and distribution of mobile phone applications and software in the Arab countries.

Under the terms of the agreement, Telecom Arabia will pursue marketing and sales opportunities and coordinate pricing and distribution strategies to various channels, including mobile phone retailers and network providers. Additionally, Telecom Arabia will help to develop local product interfaces and ensure compliance with copyright regulations in each of the 17 countries.

Through this collaboration with Telecom Arabia, 12snap adds a significant new region for its mobile applications – the Middle East and North Africa are among today’s fastest growing mobile phone markets in the world (Source: IDATE Mobile 2006 Report).

“12snap’s entry into the Middle Eastern, African and Turkish markets is another milestone for our internationalization strategy,” said Ulrich Pietsch, managing director of 12snap Germany GmbH. “This is an excellent example of the advantages of being a part of NeoMedia.”  With approximately 80 employees, the Munich-based company makes up the largest unit of NeoMedia Technologies, which acquired 12snap in February of this year.

12cam, 12yella and 12pixmix
12cam provides mobile phone users with the possibility to enrich pictures taken with their mobile phone cameras by combining them with predefined characters.  12yella is a phone call personalization center which allows users to select from a variety of professionally recorded sound bites which can be played by pressing the keys on their mobile phones during a telephone conversation. 12pixmix allows mobile phone users to freely compose a mosaic of their stored images as wallpaper.

About 12snap
12snap AG, a NeoMedia Technologies company (OTC BB: NEOM), is an expert in developing and implementing innovative marketing campaigns and entertainment applications for mobile phones. Founded in 1999, 12snap utilizes the creative and technological opportunities inherent in mobile phones to create award-winning campaigns by efficiently combining its know-how in mobile applications, mobile loyalty and mobile marketing. 12snap is the only mobile marketing company in the world to be awarded Lions at the prestigious Cannes advertising festival (4 Lions in total), while in 2005 it was ranked in the Red Herring 100 most innovative technology companies in Europe. As a pioneer and one of the leading European providers of mobile marketing, 12snap provides services to companies such as McDonald's, Lufthansa, MTV, Coca-Cola, Ferrero, adidas, Unilever and Gillette. 12snap has its headquarters in Munich and branches in Düsseldorf, New York, London, Milan, Stockholm and Vienna. For more information about 12snap, please visit

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. ( is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web PaperClick® technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. All NeoMedia Mobile companies benefit from NeoMedia’s 27 wireless patents, and the new group is comprised of 160 of the most experienced mobile marketing talent in the world. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue—anytime and anywhere.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

Trademarks are properties of their respective owners.
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For Immediate Release

Westport, CT – April 19, 2006 ­
– TCS Mobile announces two new additions to their team, Ted Mandelkorn and <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Britt Nevetsky.

Ted joins TCS as Vice President, Marketing and Promotions to open the TCS west coast office in Redmond, WA.  Ted was previously with Cingular Wireless where he led the interactive media and mobile marketing messaging activities.  Most recently, he drove the on-air integration and messaging applications for the record-setting American Idol 4 program.  He also managed multiple marketing programs for the Olympics, NBC, American Idol 3-5, Kellogg’s, Coca-Cola and McDonalds.

Prior to working at Cingular Wireless, Ted served as Director of Consumer Promotions for Vivendi Universal Games. In this role, Ted developed national promotions for software games with companies like, Hershey’s, Universal Music Group, AMC Theaters, McDonald’s and more.

Britt joins TCS as Account Director in the Westport office.  Previously, Britt was with TracyLocke where she led the brand activation for Lipton Tea.  She also managed national promotions for Pepsi as well marketing programs for Pepsi foodservice partners like Subway restaurants and KFC.  Prior to joining the promotions industry, Britt held positions in New York based advertising agencies managing campaigns for brands such as Atkins, HBO On Demand and Moviefone.

About TCS Mobile
TCS Mobile is a full service promotion agency that specializes in mobile/wireless marketing.  TCS is a leader in the mobile marketing community bringing the next generation of promotional solutions to market via Text, Picture & Video Messaging, WAP (The Mobile Internet), Downloadable Ringtones, Mobile Games, graphics and more.  TCS Mobile has offices in New York City, Redmond, WA and Westport, CT.  Visit or text INFO to TCSMM (82766) to learn how to activate your brand through mobile marketing.

Press Contact:
Stephen O’Shea,
TCS Mobile
[email protected]

Enpocket Launches the Industry’s First Predictive Analytics Platform for Intelligent Mobile Marketing

Enpocket Personalization Engine increases revenues by predicting consumer behavior

Las Vegas, CTIA April 5, 2006
 – Enpocket (, a global leader in intelligent mobile marketing, today announced the Enpocket Personalization Engine, a predictive analytics solution for mobile marketing. The Enpocket Personalization Engine is the industry’s first solution that helps wireless carriers increase revenues by identifying the services and content that consumers are most likely to purchase.

The Enpocket Personalization Engine employs state-of-the-art modeling technology to transform a carrier’s consumer data into actionable intelligence for high ROI marketing campaigns.  The system is designed to leverage mobile consumer transactional and behavioral data, as well as traditional demographic data.  By automating the process of creating carrier-specific predictive models, the Personalization Engine can be used across product categories and marketing objectives.

“Working with operators around the world has taught us that a personally relevant mobile user experience is becoming a key system requirement for driving ARPU,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, President and CEO of Enpocket. “The Enpocket Personalization Engine is the first comprehensive platform that gives wireless carriers the ability to monetize their data assets in a timely and cost effective manner.”

The Enpocket Personalization Engine
is integrated with the Enpocket Marketing Engine, combining personalization and campaign management so that carriers can deliver the right message or content to the right subscriber at the right time. The result is highly relevant mobile marketing in the form of purchase recommendations, event-based CRM promotions, mobile internet advertising, dynamically rendered content, and enhanced mobile search.  <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

About Enpocket
Enpocket is a global leader in intelligent mobile marketing, enabling organizations to foster and maintain valuable relationships with mobile consumers.  Enpocket creates, delivers and optimizes consumer marketing and entertainment programs that combine rich media and advanced targeting. From predictive analytics to engaging MMS promotions, Enpocket's range of technologies and creative services enable big brands to embrace mobile and realize improved campaign returns.

Enpocket provides mobile marketing that works for hundreds of customers, including Vodafone, Sprint, Alltel, Airtel, Singtel, Nokia, Samsung, Panasonic, BenQ-Siemens, Trinity Mirror, TNT, A&E, Chrysalis, Clear Channel, Internet Broadcast Systems, Time Out,, Pepsi and Nike.  Enpocket has offices in Boston, London, and Mumbai. To learn more see

Airtel –the Largest Mobile Operator in India—and Enpocket Launch the First Mobile
Carrier Advertising Initiative

Early results indicate greater ROI than other forms of interactive marketing


Las Vegas, CTIA April 5, 2006 –Enpocket , the global leader in intelligent mobile marketing, today announced that it has been appointed as the provider of mobile advertising solutions on the Airtel wireless network. Early results show that Airtel’s clickable display ads are delivering advertisers lead generation that is up to 6 times higher than other media. 

Under the agreement, Enpocket is providing Airtel with ad serving technology for the mobile internet via the Enpocket Marketing Engine, the world’s most widely used mobile marketing software. The Enpocket solution enables Airtel to offer turn-key mobile advertising opportunities to brands who wish to target India’s high-value wireless consumers. 

RBC Capital Markets, who released the study M-Evolution:  The Wireless Advantage in February, forecasts that mobile marketing revenues in the US alone will reach $1.5 billion by 2010, and have the potential to reach $3 billion globally.  “The mobile operators are best positioned to emerge as the mobile marketing front runners,” said Jordan Rohan, Analyst at RBC.  “They have the reach and own the relevant behavioral and demographic user data, so they can effectively target consumers with value-added marketing.”

Advertisements on Airtel Live! are in the form of graphical or text banners.  Advertisers have several options for delivering a mobile “call to action.”  When a mobile consumer clicks on an ad, the user may initiate a phone call to the brand, trigger a return IVR call, download mobile content, automatically opt in to an SMS or email database, or go to a promotional mobile internet site to learn more. 

"Airtel Live! gives advertisers a convenient, effective way to reach a major cross-section of the country's population, including its most desirable demographics," said Hemant Sachdev, Director Marketing & Communications at Airtel. "We chose Enpocket because their Marketing Engine offers sophisticated campaign management and advanced targeting, which are critical for making Airtel a one-stop shop for advertisers in India."

“The mobile internet advertising initiative at Airtel is not unlike some of the first web advertising deals of the mid-90’s.  This really is the starting gun for advertising in the mobile medium,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, CEO of Enpocket. “We are excited to be working with Airtel and helping to define this new marketplace.”<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

About Enpocket
Enpocket is a global leader in intelligent mobile marketing, enabling organizations to foster and maintain valuable relationships with mobile consumers.  Enpocket creates, delivers and optimizes consumer marketing and entertainment programs that combine rich media and advanced targeting. From predictive analytics to engaging MMS promotions, Enpocket's range of technologies and creative services enable big brands to embrace mobile and realize improved campaign returns.

Enpocket provides mobile marketing that works for hundreds of customers, including Vodafone, Sprint, Alltel, Airtel, Singtel, Nokia, Samsung, Panasonic, BenQ-Siemens, Trinity Mirror, TNT, Chrysalis, Clear Channel, Internet Broadcast Systems, Time Out,, Pepsi and Nike.  Enpocket has offices in Boston, London, and Mumbai. To learn more see

About Bharti Tele-Ventures:
Bharti Tele-Ventures is one of India’s leading private sector providers of telecommunications services with an aggregate of over 19.74 million customers as of end of February ‘06, consisting of more than 18.45 million mobile customers. The company is the only operator to provide mobile services in all the 23 circles in India. The company also provides telephone services and Internet access over DSL in 15 circles. The company complements its mobile, broadband & telephone services with national and international long distance services. The company also has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. The company is a part of the consortium, which jointly owns and has developed the next generation undersea cable system SEA-ME-WE-4. The company provides reliable end-to-end data and enterprise services to the corporate customers by leveraging its nationwide fiber optic backbone, last mile connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access through the gateways and landing station. For more information, visit




Mobile In Game Advertising Firm Greystripe Lands Interactive Advertising Industry Veteran Larry Grossman as Vice President of Sales (Greystripe)

Former Senior VP of Netpulse brings thirty years experience to burgeoning mobile advertising space

SAN FRANCISCO — Greystripe, the world’s first mobile advertising network for games and applications has appointed interactive advertising veteran Larry Grossman as vice president of sales. Grossman will be responsible for developing the ad sales strategy and tactics and recruiting charter sponsors from which the business will grow.

The 56 year-old Grossman brings more than thirty years of advertising sales, marketing and management experience to Greystripe. For the past 5 years Grossman has been heading his own company since 2001, Media Encounters Inc., which provides strategic marketing and advertising services for technology and media companies.

He started his company after two and a half years as senior vice–president, Interactive Sales of Netpulse Communications from 1998 to 2001, a broadband convergent media network that provides Internet access to major fitness centers throughout the U.S.  At Netpulse, he created and managed the sales and marketing strategy.

“We are excited about Larry joining Greystripe as we aim to capitalize on mobile advertising, which is expected to explode in the coming years,” said Michael Chang, Vice President of Marketing and Co-founder of Greystripe. “Larry’s level of experience and expertise is unmatched in the industry and we plan to leverage his background and skills to move us forward in mobile advertising.”

Grossman has also held senior management positions at Orbis Broadcast Group, NBC Cable and Business Development, Financial News Network, Turner Broadcasting, PIA Radio Sports/NBA Radio Network and Independent Television Network. He has a BA from the University of Wisconsin’s School of Journalism.

“Greystripe has a specific and valuable niche in the emerging mobile advertising market,” said Grossman. “With analysts predicting that the industry will boom to $1 billion by 2009, the company is well positioned to capitalize on how brands and consumers are taking advantage of this new form of advertising. I am delighted to be part of a company that is setting the trend and seeking the opportunities available.”

Greystripe is the world’s first mobile advertising network in games and applications. Its mission is to provide platforms for advertisers and publishers to excite target audiences anywhere, anytime, while lowering the cost of mobile content to the consumer by delivering free ad-supported downloads.  Greystripe’s AdWRAP mobile advertising network monetizes applications and games, provides quick loading, targeted ads for consumers, turnkey profits for publishers, and cost-effective trackable ROI for advertisers.  Its BrandWRAP product offers a full-service advergaming solution to customers looking for multiple marketing messages and complete in-application integration. The San Francisco-based firm won the grand prize of the 2005 BlackBerry 7520 Location Based Services Challenge. ( <> )

For more information please contact:
Vijay Chattha
Greystripe PR/VSC Public Relations
(m) 415 305-6041 /  [email protected]
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Hearst Publications go direct-to-consumer with Bango (Bango)

Mobile services connect with readers of Cosmopolitan, CosmoGIRL! and Seventeen magazines

New York, NY, MARCH 27, 2006 – Hearst Publications, one of the world’s largest publishers of  monthly magazines, today announced it has launched its own mobile sites for Cosmopolitan, CosmoGIRL! and Seventeen and is selling branded content directly to consumers on any US network. 

Hearst is using the Bango Service to enable readers to easily obtain and pay for popular ringtones, wallpapers and horoscopes – right from their mobile phone.  This direct-to-consumer approach means that anyone on any mobile network can now access a range of content through one simple call-to-action promoted on full-page ads in the magazines.

By using the Bango Service, Hearst is the first  major publishing house in the United States to use the mobile internet to deliver the familiar ‘browse and buy’ shopping experience.   

“By expanding into the mobile marketplace, we’re giving Cosmopolitan, CosmoGIRL! and Seventeen readers instant access to what they love on their phone,” said Glen Ellen Brown, Vice President of Brand Development, Hearst Magazines. “Bango enables us to market, sell and deliver our branded information, and content directly to mobile phone users on all mobile networks – that’s great news for our readers.”

The sites are easy to use.  Readers of Cosmopolitan, for example, text “cosmo” to 26766, and using Bango’s technology receive back a link to the mobile site. From there, they can ‘browse and buy’ from a range of mobile consumables plus content such as fashion and beauty tips designed specifically for readers.

 “The user experience is truly mobile because the entire process takes place on the handset – no PC is required,” said Anil Malhotra, Bango vice president of alliances. “Access is initiated by sending a text message, and once the site appears on the phone, it is optimized for the users’ device.  Bango detects which network the user is on and presents the optimal one-click payment method to make paying for content as easy as possible.”

About Hearst
Hearst Magazines is a unit of The Hearst Corporation, and one of the world’s largest publishers of monthly magazines, with a total of 19 U.S. titles and 145 international editions. Hearst reaches more adults than any other publisher of monthly magazines (76.3 million according to MIR, spring 2005). The company also publishes 19 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.

About Bango

Bango (AIM: BGO) has developed and deployed an open, global infrastructure platform that enables content providers to market, sell and deliver their products and services directly to mobile phone users on all mobile networks using the mobile Internet. This “direct-to-consumer” approach operates alongside the mobile carrier’s decks. Leading mobile carriers including Cingular Wireless, Vodafone, Orange, Telefonica and O2 work with Bango to accelerate the growth of their “direct-to-consumer” business.

The Bango platform has given mobile phone subscribers around the world greater access to third-party content. Leading content brands are now adopting the Bango Service to engage with all of their existing and potential mobile customers directly – irrespective of mobile carrier. For further information, go to

For further information, please contact:      
Laurie Riedman                                               
Bango/Riedman Communications
[email protected]

Shirine Coburn
Hearst/Coburn Communication
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Sun Launches Worldwide Consumer Site for Mobile

Java Technology Based Entertainment (Bango)

Santa Clara, Calif., March 22, 2006 – Sun Microsystems, Inc. (NASDAQ: SUNW) the creator and leading advocate of Java(TM) technology, today announced the launch of offers mobile Java technology-based applications for purchase and download, along with information for consumers about Java technology and the Java brand. Subscribers on more than 250 wireless carriers worldwide can access the new site via a web browser on any Java Powered mobile device (cell phone, PDA, etc.).

The new mobile web site is a companion site to Sun's, the popular consumer entertainment site for Java powered games, productivity tools etc. and the global home to “Get Java Free” for the desktop. Upon its debut, will already contain a range of Java Powered mobile applications including: action game Cannon Fodder, racing game Lotus Challenge, timed puzzle game Sudoku Solver, a winter wonderland-themed game called Snow Doku and NetChess that enables interactive play with live chess masters around the world. Developers of Java Powered games and other consumer content who wish to promote and sell their applications to a global audience are encouraged to submit their requests via the web site at

“With over three billion Java Powered mobile devices in the hands of consumers worldwide, Java technology is the smart choice for developers, carriers and consumers seeking to deliver and run the most exciting mobile content. With the creation of, Sun plans to provide a trusted site for consumers to discover, purchase and download mobile Java applications and to accelerate global awareness and market growth for the benefit of mobile carriers and developers,” said Mark Herring, senior director, Java Brand Programs at Sun.

On, Java developers can sell and deliver their games, ringtones, videos and other applications directly to mobile phone users worldwide on any network and use Bango, the mobile content enabler, to bill consumers anywhere in the world for their content. Powered by Bango's “browse and buy” technology, developers retain total flexibility and control over product offerings and pricing. This “direct-to-consumer” approach operates in conjunction with mobile carriers' content portals and offers consumers a range of ways to pay depending on the network users are on.

About Sun Microsystems, Inc.
A singular vision -- "The Network Is The Computer"(TM) -- guides Sun in the development of technologies that power the world's most important markets. Sun's philosophy of sharing innovation and building communities is at the forefront of the next wave of computing: the Participation Age. Sun can be found in more than 100 countries and on the Web at

Jacki DeCoster
Sun Microsystems
(415) 294-4482
[email protected]

# # #

Sun, Sun Microsystems, the Sun logo, Java and The Network Is The Computer are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Omnicom Group’s mobile agency unit ipsh! Appoints Former CMP and Grey Executive Shabnum Norling Managing Director

Seasoned leader brings over 10 years of experience helping advertising enterprises reach record levels, sets eyes on emerging mobile medium.

San Francisco – Omnicom Group’s (NYSE: OMC) mobile agency ipsh!, the North American leader in mobile marketing, today announced the appointment of  Shabnum Norling as Managing Director effective immediately. The move signals a commitment by ipsh! to significantly scale operations in their post-acquisition phase.

Mrs. Norling will be primarily responsible for running ipsh’s San Francisco operations, as the majority of the firm will report directly to her. The U.S. leader in mobile marketing with over 500 implementations since 2001 has also tripled in headcount in the past twelve months and with an influx of new energy, talent, and expertise, creating an opportune scenarios for seasoned marketing management.

Norling was part of Beyond Interactive (pre-acquisition) and helped grow agency billings from approximately $1.6 mm to $29 mm in her first 2 years.  In addition to growing agency billings, Shabnum tripled agency staff, helped lead international expansion and helped create efficiencies across all operational functions.

“Shabnum’s  experience  working with diverse team dynamics and managing overall process for global expansion make her an ideal fit for ipsh!”, states CEO and Co-Founder Nihal Mehta.  “We expect her to play a crucial role as we expand our domestic and international operations.

Norling most recently served as Senior Account Director for the West Coast at CMP Media, where she managed accounts such as Symantec, Good Technology and Hitachi Data Systems. Before that, she was Director of Marketing for PointandShip Software after serving as General Manager at Grey San Francisco/Beyond Interactive.  The Michigan-native has experience  managing such clients as Oracle, Gymboree, Hewlett Packard and Network Associates and previously held positions at Mervyn’s California and the Ford Motor Company.

She holds a Bachelors of Arts from the University of Michigan, resides in Oakland, California and serves on the board of several non-profits including Project Ahimsa and Oakland Children Hospital Volunteer Committee

About ipsh!
ipsh! is the North American leader in innovating, developing and deploying effective, turnkey mobile marketing solutions, with over 500 successful campaigns since the company's inception in June 2001. Spanning technologies that encompass 1-way and 2-way SMS, alerts, promotions, ringtones, logos, pictures, wallpaper, screensavers, games, real-time voting/polling, chat, interactive TV, IVR (interactive voice response), premium SMS, MMS, and mobile video, ipsh! has dominated the media, entertainment and brand verticals with its proprietary PRISM platform. ipsh! is a wholly owned subsidiary of Omnicom Group Inc. For more information, visit

Omnicom Group Inc (NYSE: OMC - News: is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For more information, please contact:
Vijay S. Chattha / ipsh!/VSC PR / 415-305-6041 / [email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

mSpot Chooses Enpocket to Market Mobile Entertainment To The Masses

Mobile marketing is emerging as the best tool for facilitating the discovery and consumption of relevant mobile content

Boston, Mass., March 28, 2006 – Enpocket (, the leader in intelligent mobile marketing, today announced that mobile multimedia entertainment provider mSpot has selected the Enpocket Marketing Engine to drive customer acquisition and retention.  By partnering with Enpocket, mSpot will be able to communicate with its customers in the mobile channel about mSpot content.

MSpot offers streaming content developed for mobile phones, including music and radio programming, TV shows, movies, music concerts and stand-up comedy specials. Available on the Nationwide Sprint PCS Network, mSpot Movies, the company’s mobile video service, gives subscribers on-demand access to seven movie genres, including a wide range of titles that mSpot makes available in “chapters,” short segments optimized for a mobile audience.

The Enpocket solution enables mSpot customers to weed through the bevy of multimedia content and discover audio and video content tailored to their tastes.  Users can simply text to MSPOT (67768) with keywords such as music, radio, movies or sports to quickly and conveniently find out what’s available. This is the first of many services that the companies plan to develop to enhance the discovery and consumption of mobile multimedia.

“Mobile entertainment companies are coming to grips with the fact that most consumers are completely unaware of their products,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, President and CEO of Enpocket. “Smart companies like mSpot realize that the one of the best ways to tackle the task of creating awareness of services in the increasingly crowded mobile media market is through in-medium marketing on the device. The winners in mobile entertainment will be those who master mobile marketing.”

“mSpot and Enpocket are leaders in their respective spaces, so this partnership was a natural fit,” said Daren Tsui, CEO and co-founder of mSpot. “We look forward to working with Enpocket to develop a wide range of cutting-edge, user-friendly services as the market evolves.”

mSpot is using the Enpocket Marketing Engine, which is the world’s most widely used mobile marketing software. It acts as the hub for cross-media promotions by managing opt-ins, analyzing user behavior and delivering targeted campaigns to drive usage of data services.

About Enpocket<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Enpocket is a global leader in intelligent mobile marketing, enabling organizations to foster and maintain valuable relationships with mobile consumers.  Enpocket creates, delivers and optimizes consumer marketing and entertainment programs that combine rich media and advanced targeting. From predictive analytics to engaging MMS promotions, Enpocket's range of technologies and creative services enable big brands to embrace mobile and realize improved campaign returns.

Enpocket provides mobile marketing that works for hundreds of customers, including Vodafone, Sprint, Verizon, Airtel, Singtel, Nokia, Samsung, Panasonic, BenQ-Siemens, Trinity Mirror, TNT, A&E, Chrysalis, Clear Channel, Internet Broadcast Systems, Time Out,, Pepsi and Nike.  Enpocket has offices in Boston, London, and Mumbai. To learn more see


BOSTON - MARCH 21, 2006 - MobileLime(r), the first U.S.-based company to turn the mobile phone into a marketing, loyalty and payment device, today announced the completion of a $10 million venture capital financing.  The financing was led by Oak Investment Partners. Ignition Partners and SeaPoint Ventures, which participated in the initial seed financing for MobileLime, also participated in this round.

"We are very fortunate to have the backing and support of such an experienced group of investors with deep expertise in the telecom and retail industries." said Robert Wesley, president and CEO of MobileLime.  "We will leverage this new funding to support the national rollout of our mobile loyalty and payment solutions and speed the launch of our next generation mobile wallet based on Near Field Communication (NFC) technology."

MobileLime's expansion has been highlighted by the opening of sales offices in Boston, Chicago, Seattle, Atlanta and Austin.  In addition, the company recently announced plans for its next generation platform based on NFC technology, which will add unprecedented speed, convenience and interactivity to the company's award-winning real-time marketing, cardless loyalty and mobile payment solutions. 

"In looking closely at this growing market sector for a number of years, we believe that MobileLime is well positioned to emerge as a dominant player due to its laser focus on regularly developing technology that meets the changing needs of merchants and consumers alike," said David Walrod, general partner, Oak Investment Partners.  "MobileLime's innovative technology provides the best mobile commerce solution for all the players in the ecosystem-- merchants, consumers, credit card companies and wireless carriers.  Its ongoing development of the mobile wallet is in synch with the needs of this evolving space and recognizes the growing importance the cell phone has in daily life."

"MobileLime is one of the biggest ideas we've ever invested in," said Tom Huseby, managing partner of SeaPoint Ventures and chairman of MobileLime. "We are confident that the company's track record and foundation in mobile marketing, loyalty and payments will lead to the successful deployment of its next generation platform and enormous success in the marketplace."

About MobileLime(r)
MobileLime is the first U.S.-based company to turn the mobile phone into a marketing, loyalty and payment device, enabling merchants to build sales and loyalty in ways never before possible.

With MobileLime, consumers can use their mobile phones to personalize their shopping experience with valuable information and offers, take advantage of loyalty programs without carrying a card, and use their mobile phones as a quick and secure way to pay for purchases.  MobileLime enables merchants to create a true one-to-one relationship with their customers - reaching them through multiple channels with timely and targeted promotions when customers are most receptive.  Merchants can take advantage of cost-effective high-impact interactive cardless loyalty programs, and let customers pay with their mobile phones, speeding checkout and cutting costs by offering flexible payment options.

Recently awarded the 2005 Global Retail Technology Award for Best In-Store Innovation and the Innovation Award from the Global Mobile Marketing Association, MobileLime, a service of Vayusa, Inc., is privately held and based in the Boston area.  To learn more, please visit

Media Contact:
Melissa Dolan
Fusion PR
[email protected]
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