Enpocket Launches the Industry’s First Predictive Analytics Platform for Intelligent Mobile Marketing

Enpocket Personalization Engine increases revenues by predicting consumer behavior

Las Vegas, CTIA April 5, 2006  – Enpocket (www.enpocket.com), a global leader in intelligent mobile marketing, today announced the Enpocket Personalization Engine, a predictive analytics solution for mobile marketing. The Enpocket Personalization Engine is the industry’s first solution that helps wireless carriers increase revenues by identifying the services and content that consumers are most likely to purchase.

The Enpocket Personalization Engine employs state-of-the-art modeling technology to transform a carrier’s consumer data into actionable intelligence for high ROI marketing campaigns.  The system is designed to leverage mobile consumer transactional and behavioral data, as well as traditional demographic data.  By automating the process of creating carrier-specific predictive models, the Personalization Engine can be used across product categories and marketing objectives.

“Working with operators around the world has taught us that a personally relevant mobile user experience is becoming a key system requirement for driving ARPU,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, President and CEO of Enpocket. “The Enpocket Personalization Engine is the first comprehensive platform that gives wireless carriers the ability to monetize their data assets in a timely and cost effective manner.”

The Enpocket Personalization Engine is integrated with the Enpocket Marketing Engine, combining personalization and campaign management so that carriers can deliver the right message or content to the right subscriber at the right time. The result is highly relevant mobile marketing in the form of purchase recommendations, event-based CRM promotions, mobile internet advertising, dynamically rendered content, and enhanced mobile search.  <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

About Enpocket
Enpocket is a global leader in intelligent mobile marketing, enabling organizations to foster and maintain valuable relationships with mobile consumers.  Enpocket creates, delivers and optimizes consumer marketing and entertainment programs that combine rich media and advanced targeting. From predictive analytics to engaging MMS promotions, Enpocket's range of technologies and creative services enable big brands to embrace mobile and realize improved campaign returns.

Enpocket provides mobile marketing that works for hundreds of customers, including Vodafone, Sprint, Alltel, Airtel, Singtel, Nokia, Samsung, Panasonic, BenQ-Siemens, Trinity Mirror, TNT, A&E, Chrysalis, Clear Channel, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike.  Enpocket has offices in Boston, London, and Mumbai. To learn more see www.enpocket.com.

Airtel –the Largest Mobile Operator in India—and Enpocket Launch the First Mobile
Carrier Advertising Initiative

Early results indicate greater ROI than other forms of interactive marketing

PRESS RELEASE

Las Vegas, CTIA April 5, 2006 –Enpocket , the global leader in intelligent mobile marketing, today announced that it has been appointed as the provider of mobile advertising solutions on the Airtel wireless network. Early results show that Airtel’s clickable display ads are delivering advertisers lead generation that is up to 6 times higher than other media. 

Under the agreement, Enpocket is providing Airtel with ad serving technology for the mobile internet via the Enpocket Marketing Engine, the world’s most widely used mobile marketing software. The Enpocket solution enables Airtel to offer turn-key mobile advertising opportunities to brands who wish to target India’s high-value wireless consumers. 

RBC Capital Markets, who released the study M-Evolution:  The Wireless Advantage in February, forecasts that mobile marketing revenues in the US alone will reach $1.5 billion by 2010, and have the potential to reach $3 billion globally.  “The mobile operators are best positioned to emerge as the mobile marketing front runners,” said Jordan Rohan, Analyst at RBC.  “They have the reach and own the relevant behavioral and demographic user data, so they can effectively target consumers with value-added marketing.”

Advertisements on Airtel Live! are in the form of graphical or text banners.  Advertisers have several options for delivering a mobile “call to action.”  When a mobile consumer clicks on an ad, the user may initiate a phone call to the brand, trigger a return IVR call, download mobile content, automatically opt in to an SMS or email database, or go to a promotional mobile internet site to learn more. 

"Airtel Live! gives advertisers a convenient, effective way to reach a major cross-section of the country's population, including its most desirable demographics," said Hemant Sachdev, Director Marketing & Communications at Airtel. "We chose Enpocket because their Marketing Engine offers sophisticated campaign management and advanced targeting, which are critical for making Airtel a one-stop shop for advertisers in India."

“The mobile internet advertising initiative at Airtel is not unlike some of the first web advertising deals of the mid-90’s.  This really is the starting gun for advertising in the mobile medium,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, CEO of Enpocket. “We are excited to be working with Airtel and helping to define this new marketplace.”<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

About Enpocket
Enpocket is a global leader in intelligent mobile marketing, enabling organizations to foster and maintain valuable relationships with mobile consumers.  Enpocket creates, delivers and optimizes consumer marketing and entertainment programs that combine rich media and advanced targeting. From predictive analytics to engaging MMS promotions, Enpocket's range of technologies and creative services enable big brands to embrace mobile and realize improved campaign returns.

Enpocket provides mobile marketing that works for hundreds of customers, including Vodafone, Sprint, Alltel, Airtel, Singtel, Nokia, Samsung, Panasonic, BenQ-Siemens, Trinity Mirror, TNT, Chrysalis, Clear Channel, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike.  Enpocket has offices in Boston, London, and Mumbai. To learn more see www.enpocket.com.

About Bharti Tele-Ventures:
Bharti Tele-Ventures is one of India’s leading private sector providers of telecommunications services with an aggregate of over 19.74 million customers as of end of February ‘06, consisting of more than 18.45 million mobile customers. The company is the only operator to provide mobile services in all the 23 circles in India. The company also provides telephone services and Internet access over DSL in 15 circles. The company complements its mobile, broadband & telephone services with national and international long distance services. The company also has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. The company is a part of the consortium, which jointly owns and has developed the next generation undersea cable system SEA-ME-WE-4. The company provides reliable end-to-end data and enterprise services to the corporate customers by leveraging its nationwide fiber optic backbone, last mile connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access through the gateways and landing station. For more information, visit www.bhartiteleventures.com

Mobile In Game Advertising Firm Greystripe Lands Interactive Advertising Industry Veteran Larry Grossman as Vice President of Sales (Greystripe)

Former Senior VP of Netpulse brings thirty years experience to burgeoning mobile advertising space

SAN FRANCISCO — Greystripe, the world’s first mobile advertising network for games and applications has appointed interactive advertising veteran Larry Grossman as vice president of sales. Grossman will be responsible for developing the ad sales strategy and tactics and recruiting charter sponsors from which the business will grow.

The 56 year-old Grossman brings more than thirty years of advertising sales, marketing and management experience to Greystripe. For the past 5 years Grossman has been heading his own company since 2001, Media Encounters Inc., which provides strategic marketing and advertising services for technology and media companies.

He started his company after two and a half years as senior vice–president, Interactive Sales of Netpulse Communications from 1998 to 2001, a broadband convergent media network that provides Internet access to major fitness centers throughout the U.S.  At Netpulse, he created and managed the sales and marketing strategy.

“We are excited about Larry joining Greystripe as we aim to capitalize on mobile advertising, which is expected to explode in the coming years,” said Michael Chang, Vice President of Marketing and Co-founder of Greystripe. “Larry’s level of experience and expertise is unmatched in the industry and we plan to leverage his background and skills to move us forward in mobile advertising.”

Grossman has also held senior management positions at Orbis Broadcast Group, NBC Cable and Business Development, Financial News Network, Turner Broadcasting, PIA Radio Sports/NBA Radio Network and Independent Television Network. He has a BA from the University of Wisconsin’s School of Journalism.

“Greystripe has a specific and valuable niche in the emerging mobile advertising market,” said Grossman. “With analysts predicting that the industry will boom to $1 billion by 2009, the company is well positioned to capitalize on how brands and consumers are taking advantage of this new form of advertising. I am delighted to be part of a company that is setting the trend and seeking the opportunities available.”

About
Greystripe is the world’s first mobile advertising network in games and applications. Its mission is to provide platforms for advertisers and publishers to excite target audiences anywhere, anytime, while lowering the cost of mobile content to the consumer by delivering free ad-supported downloads.  Greystripe’s AdWRAP mobile advertising network monetizes applications and games, provides quick loading, targeted ads for consumers, turnkey profits for publishers, and cost-effective trackable ROI for advertisers.  Its BrandWRAP product offers a full-service advergaming solution to customers looking for multiple marketing messages and complete in-application integration. The San Francisco-based firm won the grand prize of the 2005 BlackBerry 7520 Location Based Services Challenge. (www.greystripe.com <http://www.greystripe.com> )

For more information please contact:
Vijay Chattha
Greystripe PR/VSC Public Relations
(m) 415 305-6041 /  [email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Hearst Publications go direct-to-consumer with Bango (Bango)

Mobile services connect with readers of Cosmopolitan, CosmoGIRL! and Seventeen magazines

New York, NY, MARCH 27, 2006 – Hearst Publications, one of the world’s largest publishers of  monthly magazines, today announced it has launched its own mobile sites for Cosmopolitan, CosmoGIRL! and Seventeen and is selling branded content directly to consumers on any US network. 

Hearst is using the Bango Service to enable readers to easily obtain and pay for popular ringtones, wallpapers and horoscopes – right from their mobile phone.  This direct-to-consumer approach means that anyone on any mobile network can now access a range of content through one simple call-to-action promoted on full-page ads in the magazines.

By using the Bango Service, Hearst is the first  major publishing house in the United States to use the mobile internet to deliver the familiar ‘browse and buy’ shopping experience.   

“By expanding into the mobile marketplace, we’re giving Cosmopolitan, CosmoGIRL! and Seventeen readers instant access to what they love on their phone,” said Glen Ellen Brown, Vice President of Brand Development, Hearst Magazines. “Bango enables us to market, sell and deliver our branded information, and content directly to mobile phone users on all mobile networks – that’s great news for our readers.”

The sites are easy to use.  Readers of Cosmopolitan, for example, text “cosmo” to 26766, and using Bango’s technology receive back a link to the mobile site. From there, they can ‘browse and buy’ from a range of mobile consumables plus content such as fashion and beauty tips designed specifically for readers.

 “The user experience is truly mobile because the entire process takes place on the handset – no PC is required,” said Anil Malhotra, Bango vice president of alliances. “Access is initiated by sending a text message, and once the site appears on the phone, it is optimized for the users’ device.  Bango detects which network the user is on and presents the optimal one-click payment method to make paying for content as easy as possible.”

About Hearst
Hearst Magazines is a unit of The Hearst Corporation, and one of the world’s largest publishers of monthly magazines, with a total of 19 U.S. titles and 145 international editions. Hearst reaches more adults than any other publisher of monthly magazines (76.3 million according to MIR, spring 2005). The company also publishes 19 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.

About Bango
Bango (AIM: BGO) has developed and deployed an open, global infrastructure platform that enables content providers to market, sell and deliver their products and services directly to mobile phone users on all mobile networks using the mobile Internet. This “direct-to-consumer” approach operates alongside the mobile carrier’s decks. Leading mobile carriers including Cingular Wireless, Vodafone, Orange, Telefonica and O2 work with Bango to accelerate the growth of their “direct-to-consumer” business.

The Bango platform has given mobile phone subscribers around the world greater access to third-party content. Leading content brands are now adopting the Bango Service to engage with all of their existing and potential mobile customers directly – irrespective of mobile carrier. For further information, go to www.bango.com.

For further information, please contact:      
Laurie Riedman                                               
Bango/Riedman Communications
585.396.3100
[email protected]

Shirine Coburn
Hearst/Coburn Communication
212.730.7277
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Omnicom Group Inc (NYSE: OMC - News: http://www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For more information, please contact:
Vijay S. Chattha / ipsh!/VSC PR / 415-305-6041 / [email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

mSpot Chooses Enpocket to Market Mobile Entertainment To The Masses

Mobile marketing is emerging as the best tool for facilitating the discovery and consumption of relevant mobile content

Boston, Mass., March 28, 2006 – Enpocket (www.enpocket.com), the leader in intelligent mobile marketing, today announced that mobile multimedia entertainment provider mSpot has selected the Enpocket Marketing Engine to drive customer acquisition and retention.  By partnering with Enpocket, mSpot will be able to communicate with its customers in the mobile channel about mSpot content.

MSpot offers streaming content developed for mobile phones, including music and radio programming, TV shows, movies, music concerts and stand-up comedy specials. Available on the Nationwide Sprint PCS Network, mSpot Movies, the company’s mobile video service, gives subscribers on-demand access to seven movie genres, including a wide range of titles that mSpot makes available in “chapters,” short segments optimized for a mobile audience.

The Enpocket solution enables mSpot customers to weed through the bevy of multimedia content and discover audio and video content tailored to their tastes.  Users can simply text to MSPOT (67768) with keywords such as music, radio, movies or sports to quickly and conveniently find out what’s available. This is the first of many services that the companies plan to develop to enhance the discovery and consumption of mobile multimedia.

“Mobile entertainment companies are coming to grips with the fact that most consumers are completely unaware of their products,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, President and CEO of Enpocket. “Smart companies like mSpot realize that the one of the best ways to tackle the task of creating awareness of services in the increasingly crowded mobile media market is through in-medium marketing on the device. The winners in mobile entertainment will be those who master mobile marketing.”

“mSpot and Enpocket are leaders in their respective spaces, so this partnership was a natural fit,” said Daren Tsui, CEO and co-founder of mSpot. “We look forward to working with Enpocket to develop a wide range of cutting-edge, user-friendly services as the market evolves.”

mSpot is using the Enpocket Marketing Engine, which is the world’s most widely used mobile marketing software. It acts as the hub for cross-media promotions by managing opt-ins, analyzing user behavior and delivering targeted campaigns to drive usage of data services.

About Enpocket<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Enpocket is a global leader in intelligent mobile marketing, enabling organizations to foster and maintain valuable relationships with mobile consumers.  Enpocket creates, delivers and optimizes consumer marketing and entertainment programs that combine rich media and advanced targeting. From predictive analytics to engaging MMS promotions, Enpocket's range of technologies and creative services enable big brands to embrace mobile and realize improved campaign returns.

Enpocket provides mobile marketing that works for hundreds of customers, including Vodafone, Sprint, Verizon, Airtel, Singtel, Nokia, Samsung, Panasonic, BenQ-Siemens, Trinity Mirror, TNT, A&E, Chrysalis, Clear Channel, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike.  Enpocket has offices in Boston, London, and Mumbai. To learn more see www.enpocket.com.

A&E Network Creates Mobile Interaction for Two Shows Chooses Enpocket to Power<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Viewers now can use cell phones to interact with Dog the Bounty Hunter and King of Cars

Boston, Mass., March 21, 2006 – Enpocket (www.enpocket.com), the global leader in intelligent mobile marketing, today announced that A&E Network has selected the company to provide mobile interactivity for two series: Dog the Bounty Hunter and King of Cars. A&E viewers now will be able to use their mobile phones to participate in contests and interact with the shows.

King of Cars is a new A&E series that offers a unique inside look at the crazy, cutthroat world of car sales by profiling a Las Vegas dealership run by mastermind, fast-talker, “Chop”. Viewers will be able to use their mobile phones to vote for their favorite car commercial created by fellow viewers. They also can opt in to receive weekly messages from Chop –by simply texting CHOP to 42388 [4AETV]. King of Cars premieres Tuesday, April 4 at 10pm/9C on A&E.

“Both King of Cars and Dog the Bounty Hunter offer the type of entertainment that begs for personal interaction with viewers,” said Stacy Krusch, Director of Strategic Alliances & Consumer Promotions for A&E Network. “With Enpocket’s solutions, we now have new opportunities to be a bigger part of viewers’ lives by offering them more ways to enjoy their favorite programs.”

The A&E hit series, Dog the Bounty Hunter kicks off its third season on March 21st by giving viewers the ability to receive weekly “Dogisms” on their mobile phones. By texting DOG to 42388 [AETV], viewers receive Dog’s unique sayings.  Viewers can also respond with their own “isms” to be posted on the AETV.com website. New episodes of Dog The Bounty Hunter premiere beginning Tuesday, March 21 at 9pm/8C on A&E.

“Media companies such as A&E Network are increasingly leveraging the mobile channel to help their programs build a loyal following,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, President and CEO of Enpocket. “We are pleased to be working with an innovative network like A&E, who is committed to extending its programming beyond the TV screen.”

About Enpocket
Enpocket is a global leader in intelligent mobile marketing, enabling organizations to foster and maintain valuable relationships with mobile consumers.  Enpocket creates, delivers and optimizes consumer marketing and entertainment programs that combine rich media and advanced targeting. From predictive analytics to engaging MMS promotions, Enpocket's range of technologies and creative services enable big brands to embrace mobile and realize improved campaign returns.

Enpocket provides mobile marketing that works for hundreds of customers, including Vodafone, Sprint, Verizon, Airtel, Singtel, Nokia, Samsung, Panasonic, BenQ-Siemens, Trinity Mirror, TNT, Chrysalis, Clear Channel, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike.  Enpocket has offices in Boston, London, and Mumbai. To learn more see www.enpocket.com.

About A&E Network
Now reaching more than 88 million homes, A&E Network brings viewers a diverse mix of high quality entertainment; ranging from critically acclaimed original movies to the very best dramatic series, the most successful justice shows on cable to the Emmy Award-winning Biography^® series. Not to mention, the A&E Network's powerhouse Real-Life Series franchise. In 2005, A&E Network held the distinct record for the most Primetime Emmy nominations (10) for a basic cable network

New original series premiered in 2006 include: Dallas Swat, an action-packed new real-life series that explores the professional and personal lives of the Dallas Police Department's Tactical Unit.  Other series slated for 2006 include: King of Cars which reveals the secret life of one of America's most successful used car dealerships; and Driving Force following champion dragster John Force and his three drag-racing daughters as they compete not only in the high-speed field of drag racing but also face the day-to-day challenges of family life. Returning real-life series include Dog the Bounty Hunter, Intervention, Criss Angel Mindfreak, Inked, Flip This House and The First 48.

In addition to some of the best drama series on television including; The Sopranos, CSI Miami, MI-5 and 24, award winning original movies remain the heart and sole of the A&E Network brand. Upcoming movies include Touch the Top of the World.  Also set to debut in 2006 are topical and timely documentary specials under the A&E IndieFilm^® banner including multi-award winning Murderball and Rock School. 

The A&E Network website is located at www.aetv.com and the Biography^® website is located at www.Biography.com.   The A&E Club is located at www.aetv.com/club.  For more information and photography please visit us on the web at www.aetvpress.com.