LIMELIFE ANNOUNCES PARTNERSHIP TO PUBLISH FOUR MOBILE PROPERTIES WITH TIME INC.

(Menlo Park, CA — April 4, 2006)  Dialing into the expanding women’s wireless content market, Time Inc., a wholly owned subsidiary of Time Warner Inc. (NYSE:TWX), will partner with LimeLife, Inc., the only mobile consumer software publisher focused exclusively on content for women, to publish four mobile software titles based on Time’s top-tier magazines. These ground-breaking properties will be available exclusively on mobile phones through wireless carriers beginning later this year.  

“Time Inc. is already one of the world’s largest media companies online and we’re fast expanding on to the mobile platform as well, where many of our brands have great offerings,” says Ned Desmond, President of Time Inc. Interactive.  “We’re confident that the partnership with LimeLife will fortify the leadership of our brands across multiple platforms.”

According to new research by analyst firm IDC, women have been early adopters of mobile entertainment but remain underserved by the wireless industry. “LimeLife’s approach of women developing content for other women positions them at the forefront of the wireless content development space,” said Scott A. Ellison, VP, Wireless & Mobile Communications at IDC.

“We’re thrilled to be working with the innovation leader in media publishing.  LimeLife and Time Inc. share a common goal of delivering exceptional content to women. We will work with Time Inc.’s best media properties to produce fresh, convenient mobile applications for the increasingly vital mobile lifestyle,” said Kristin McDonnell, CEO, LimeLife. “This opportunity validates our mission of delivering the content women want and need to their mobile phones, making their lives a little easier and a little more fun while on the go.”

About LimeLife, Inc.
LimeLife Inc., based in Menlo Park, California, is the only publisher of wireless content and applications exclusively focused on the women's market. LimeLife's products are based on unique insights about what women seek in mobile entertainment experiences derived from the company's proprietary research conducted with women ages 15+.  LimeLife’s products include wireless games, lifestyle applications and other branded content.  LimeLife distributes its mobile applications through the company's partnerships with multiple wireless carriers, including Cingular, Verizon Wireless and Sprint.  For more information about LimeLife's product portfolio, visit www.LimeLife.com.

About Time Inc.
Time Inc. is the world’s leading magazine publisher, publishing over 150 titles that are read more than 300 million times worldwide on a monthly basis and account for nearly a quarter of the total advertising revenues of U.S. consumer magazines. 

Time Inc. is a wholly owned subsidiary of Time Warner Inc., a leading media and entertainment company, whose businesses include interactive services, cable systems, filmed entertainment, television networks and publishing.

CONTACT:         Barbara Gibson
Double Forte for LimeLife
[email protected]
(415) 863-4900, ext. 211<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

WIRELESS SERVICES CORPORATION ACQUIRES MOBILE MEDIA NORTH AMERICA

Acquisition Makes SinglePoint a Leading Mobile Connectivity Provider Serving Media, Advertising and Major Brands

BELLEVUE, Wash. and VIENNA, Va. — April 26, 2006 — Wireless Services Corporation has acquired Mobile Media North America, the leading producer and distributor of branded, made-for-mobile entertainment, interactive TV formats and mobile marketing concepts. Wireless Services Corporation will merge the operations of the company into its SinglePoint^TM division. SinglePoint makes it easy for content owners, media companies, and advertisers to create, deliver and confirm premium mobile messages. The acquisition was an all-cash transaction for an undisclosed amount.

Wireless Services Corporation was the first wireless data services company, and today it provides a proven carrier-grade infrastructure and mobile messaging services to leading wireless carriers in North and Latin America. Mobile Media, a recognized leader in the mobile content market, introduced premium off-network mobile services to North America. Off-net services include mobile content that is offered outside of a carrier’s brand.

With Mobile Media North America, SinglePoint will provide a simple, powerful way for content owners to create, connect and confirm the delivery of wireless messages to all mobile consumers in North America. It will also offer a fully-integrated distribution and billing platform and premium connections with all major wireless carriers, as well as continuous connectivity to more than 60 leading media and mobile content companies offering mobile entertainment, games, storefronts, and interactive TV applications currently serviced by Mobile Media North America.

“Overnight, SinglePoint becomes one of the leading connectivity suppliers in the mobile content market,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Rich Begert, president and CEO of Wireless Services Corporation. “We are now positioned to help any media organization, advertising agency or company market its brand to reach more than 200 million mobile consumers in North America, and we do not compete with our partners by selling our own content.”

SinglePoint offers mobile content providers and carriers unprecedented support, including access to 24/7 customer service and a network operations center to help with the burgeoning off-net content market. Mobile content providers are also able to track transactions all the way to the wireless consumer.

“Mobile Media delivers unrivaled entertainment and interactive services to mobile communities in North America,” said Soren Schafft, general manager of North America operations for Mobile Media. “Wireless Services’ position as a leading wireless data services company provides Mobile Media with a tremendous opportunity to build on its vision to give consumers, developers, and carriers a superior personalized mobile media experience.”

Wireless Services Corporation’s history of reliably handling billions of messages for carriers and its tested and proven customer care have established a standard for mobile data service and scalability. For example, in the first three months of 2006, Wireless Services Corporation and Mobile Media delivered more than 1.5 billion mobile messages in the US. Wireless Services Corporation’s carrier-grade infrastructure will help media and advertising companies to ensure content is properly formatted for consumers’ mobile devices. Broadcasters, whose high-volume events create tremendous spikes in messaging volume, will be reassured by SinglePoint’s capacity to handle, deliver and confirm that messages are delivered in a timely manner for their real-time events.

“Mobile Media’s connectivity and application portfolio make SinglePoint the first choice for developers and carriers looking for scalable, reliable, and trackable cross-carrier connectivity,” said Doug Busk, general manager of SinglePoint. “Today SinglePoint can provide content developers the keys to easily connect to wireless consumers.”  

The new organization will be co-led by Busk and Schafft. Schafft will manage SinglePoint operations in Vienna, Va., while Busk will manage its Bellevue, Wash.-based employees. Rich Begert remains president and CEO of the company and its divisions. The current employees of both companies will form the foundation for its significant growth plans as the mobile content market is expected to experience triple-digit growth in the next two years.

More information on SinglePoint and the Mobile Media North America acquisition can be found at www.gosinglepoint.com.

About SinglePoint
SinglePoint is a simple, powerful way for content owners to create, connect and confirm the delivery of wireless messages to more than 200 million mobile customers in North America. It combines the proven reliable message delivery service and support of Wireless Services Corporation with premium rate billing and multi-carrier connectivity.

About Mobile Media North America
Mobile Media North America is the leading producer and distributor of branded, made-for-mobile entertainment, interactive TV formats and mobile marketing concepts. The company currently engages with an audience of more than 200 million mobile users throughout North America working in partnership with mobile network and portal operations, media companies, brand managers and agencies. For more information, please visit: www.MobileMedia.com or send an e-mail to [email protected].

About Wireless Services Corporation
Wireless Services Corporation has been developing and operating value-added services specifically for the wireless industry since 1996. A carrier's carrier, Wireless Services Corporation allows wireless carriers to rapidly launch new services and network capabilities that increase revenue and reduce churn. The company's product line includes SinglePoint premium message delivery, iTXT Enterprise Messaging, Text and Picture Messaging, WAP gateway and Mobile Internet services. The company provides carrier-grade reliability coupled with a full-service, 24x7 operations team.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Wireless Services Corporation was founded in 1996 and is headquartered in Bellevue, Washington. Wireless Services Corporation provides outsourced wireless data services and jointly marketed services to more than 25 wireless carriers, including Nextel International, RCC, Sprint Nextel, and Verizon Wireless. More information can be found at www.wirelesscorp.com.

CONTACT        
Jeff Fishburn, OnPR

(503) 802-4408 (office)
(503) 799-1988 (mobile)
[email protected]

# # #

This press release contains forward-looking statements by Wireless Services and its executives regarding the market for products and services like ours, the demand for our products, and the performance of our senior management in achieving our goals. The words and expressions "look forward to," "will," "expect," "plan," "believe," "seek," and similar expressions are intended to identify Wireless Services' forward-looking statements. These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. These risks include, but are not limited to, our evolving business strategy and the emerging and changing nature of the market for our products and services, our ability to deliver on our sales objectives, the ability of our technology and our competitors' technologies to address customer demands, changes in economic and market conditions, unplanned system interruptions and capacity constraints, software and service design defects.

SIMON SPOTLIGHT ENTERTAINMENT ENTERS CELL PHONE ARENA VIA MOBILESIDEWALK™ BOOK DEAL!

Sneak Peeks, Excerpts, Promotions & Exclusive Access To Subscribers-Only Library Drives Book Sales, Builds Brand

NEW YORK & lRVINE – A groundbreaking deal bringing popular consumer books to cell phones has been struck between Simon Spotlight Entertainment (SSE), an imprint of Simon & Schuster, Inc., and MobileSidewalk™, an innovative consumer Internet portal for cell phone content, owned by New Motion, Inc. This mobile book excerpt and promotions program is the first of its kind in the publishing and mobile content industries.

A select number of SSE’s current and forthcoming books appealing to the 18 to 34 year old demographic are the focus of the new agreement.  For a nominal monthly fee billed via their cell carrier, consumers will be able to order a mobile phone subscription to “Simon Spotlight Entertainment,”, which will include:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

§          SMS alerts and messages

§          Sneak previews of upcoming hot titles from SSE

§          Excerpts and/or abridged versions of existing titles

§          Special promotions designed exclusively for SSE subscribers

§          Access to an exclusive library of SSE back titles

§          Book cover artwork and interior art

The new SSE subscription will be launched to the consumer market in May 2006.  The kick-off and each subsequent book release will be promoted via the Internet on sites such as Yahoo and MSN, as well as book sites and other domains of interest to the target demographic.  Keyword searches and print ads will supplement the marketing effort.

The initial list of eight titles, many of which have been on the bestseller list of The New York Times, USA Today, Wall Street Journal and Publishers Weekly, will be immediately available when the subscription service launches.  Subsequently, at least one new title will be launched each month, and all titles will be included in the ever-expanding SSE mobile library.  Initial titles include:

ü        He’s Just Not That Into You:  The No-Excuses Truth to Understanding Guys

ü        Saving Face:  How to Lie, Fake, and Maneuver Your Way Out of Life’s Most Awkward Situations

ü        Pocket DJ:  Ultragrrrl’s Guide to Building the Best Music Library

ü        Not Proud:  A Smorgasbord of Shame

ü        What Not To Name Your Baby

ü        Hardly Working:  The Overachieving Underperformer’s Guide to Doing as Little as Possible in the Office

ü        I Hate The Gym

ü        I Hate Valentine’s Day

Jen Bergstrom, vice president and publisher of SSE, said, “Exploring new ways to reach our readers, especially through technology, is a major part of our strategic plan.  MobileSidewalk and the New Motion team have a strong track record in effectively reaching consumers, and we are delighted to be writing this next chapter in publishing history with them.”

Scott Walker, chief executive officer of New Motion, Inc., said, “Unlike many other companies in the newly exploding mobile content arena, our company is extremely consumer-friendly.  SSE subscribers will enjoy ease-of-use and exclusive access to popular fiction and non-fiction titles, which will in turn help SSE boost book sales and build their brand identity.”

The explosive U.S. mobile market, which in 2005 already exceeded $2 billion in sales, is ripe for content development.  Off-deck providers such as MobileSidewalk are at the leading edge, providing a rich array of content, and breaking the download barriers that have plagued consumers in the past.  There are over 200 million cell phone users in the U.S. today.  Over 70 million of those are in the core 14-30 year old demographic, who are five times more likely to pay for and download products.  Projected mobile entertainment revenue will grow from $2 billion in 2005 to over $12 billion by 2009. 

About New Motion, Inc. & MobileSidewalk™
MobileSidewalk™ is a direct-to-consumer company, dedicated to realizing the full potential of cell phones as an entertainment, educational, promotional, marketing and branding medium.  MobileSidewalk includes sports, entertainment, games, fan clubs and lifestyle content, thousands of ringtones and wallpapers, and exclusive promotions and licenses.  A rich interactive experience is assured with MobileSidewalk’s state-of-the-art applications, including SMS, WAP, Java, BREW and video.  Consumer groups are reached with interest-specific campaigns via the Internet, print ads, radio and other methodologies.  Ordering and downloading content is easy and fast, and billing is handled through the cell phone carrier.  Launched in June 2005, MobileSidewalk is owned and operated by Irvine, California-based New Motion, Inc., one of the fastest growing mobile entertainment and marketing companies in the United States.  For more information, please visit www.mobilesidewalk.com or www.newmotioninc.com.

About Simon Spotlight Entertainment
Simon Spotlight Entertainment (SSE), an imprint of Simon & Schuster, Inc.,  celebrated its first anniversary in September 2005.  The imprint launched in September 2004 with He’s Just Not That Into You by Greg Behrendt and Liz Tuccillo, which became an instant national bestseller – hitting the #1 spot on the New York Times, USA Today, Publishers Weekly and Wall Street Journal bestseller lists.  The imprint continues to publish hip original non-fiction, fiction, and media tie-ins.  Recent and upcoming titles include Nothing’s Sacred by Lewis Black, Napoleon Dynomite: The Complete Quote Book, and Attention. Deficit. Disorder. By Brad Listi, the second novel to be published by the imprint.

CONTACT:       
Jennifer Robinson for Simon Spotlight Entertainment
212-698-2719
[email protected]
Karen Strickholm for New Motion, Inc.
505-988-4401
[email protected]


#  #  #

NeoMedia’s 12snap Enters Middle East and North Africa Markets through Distribution Agreement with Telecom Arabia

Fort Myers, Fla., and Munich, Germany, April 26, 2006, 12snap AG, an award-winning leader in mobile marketing and entertainment applications, and a unit of NeoMedia Technologies, Inc. (OTC BB: NEOM), today announced that its successful mobile marketing applications – 12cam, 12yella and 12pixmix – will be available in 17 countries in the Middle East, North Africa and Turkey through a distribution agreement with Egyptian-based telecommunications firm Telecom Arabia, a specialist in marketing and distribution of mobile phone applications and software in the Arab countries.

Under the terms of the agreement, Telecom Arabia will pursue marketing and sales opportunities and coordinate pricing and distribution strategies to various channels, including mobile phone retailers and network providers. Additionally, Telecom Arabia will help to develop local product interfaces and ensure compliance with copyright regulations in each of the 17 countries.

Through this collaboration with Telecom Arabia, 12snap adds a significant new region for its mobile applications – the Middle East and North Africa are among today’s fastest growing mobile phone markets in the world (Source: IDATE Mobile 2006 Report).

“12snap’s entry into the Middle Eastern, African and Turkish markets is another milestone for our internationalization strategy,” said Ulrich Pietsch, managing director of 12snap Germany GmbH. “This is an excellent example of the advantages of being a part of NeoMedia.”  With approximately 80 employees, the Munich-based company makes up the largest unit of NeoMedia Technologies, which acquired 12snap in February of this year.

12cam, 12yella and 12pixmix
12cam provides mobile phone users with the possibility to enrich pictures taken with their mobile phone cameras by combining them with predefined characters.  12yella is a phone call personalization center which allows users to select from a variety of professionally recorded sound bites which can be played by pressing the keys on their mobile phones during a telephone conversation. 12pixmix allows mobile phone users to freely compose a mosaic of their stored images as wallpaper.

About 12snap
12snap AG, a NeoMedia Technologies company (OTC BB: NEOM), is an expert in developing and implementing innovative marketing campaigns and entertainment applications for mobile phones. Founded in 1999, 12snap utilizes the creative and technological opportunities inherent in mobile phones to create award-winning campaigns by efficiently combining its know-how in mobile applications, mobile loyalty and mobile marketing. 12snap is the only mobile marketing company in the world to be awarded Lions at the prestigious Cannes advertising festival (4 Lions in total), while in 2005 it was ranked in the Red Herring 100 most innovative technology companies in Europe. As a pioneer and one of the leading European providers of mobile marketing, 12snap provides services to companies such as McDonald's, Lufthansa, MTV, Coca-Cola, Ferrero, adidas, Unilever and Gillette. 12snap has its headquarters in Munich and branches in Düsseldorf, New York, London, Milan, Stockholm and Vienna. For more information about 12snap, please visit www.12snap.com.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web PaperClick® technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. All NeoMedia Mobile companies benefit from NeoMedia’s 27 wireless patents, and the new group is comprised of 160 of the most experienced mobile marketing talent in the world. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue—anytime and anywhere.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

Trademarks are properties of their respective owners.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Enpocket Launches the Industry’s First Predictive Analytics Platform for Intelligent Mobile Marketing

Enpocket Personalization Engine increases revenues by predicting consumer behavior

Las Vegas, CTIA April 5, 2006  – Enpocket (www.enpocket.com), a global leader in intelligent mobile marketing, today announced the Enpocket Personalization Engine, a predictive analytics solution for mobile marketing. The Enpocket Personalization Engine is the industry’s first solution that helps wireless carriers increase revenues by identifying the services and content that consumers are most likely to purchase.

The Enpocket Personalization Engine employs state-of-the-art modeling technology to transform a carrier’s consumer data into actionable intelligence for high ROI marketing campaigns.  The system is designed to leverage mobile consumer transactional and behavioral data, as well as traditional demographic data.  By automating the process of creating carrier-specific predictive models, the Personalization Engine can be used across product categories and marketing objectives.

“Working with operators around the world has taught us that a personally relevant mobile user experience is becoming a key system requirement for driving ARPU,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, President and CEO of Enpocket. “The Enpocket Personalization Engine is the first comprehensive platform that gives wireless carriers the ability to monetize their data assets in a timely and cost effective manner.”

The Enpocket Personalization Engine is integrated with the Enpocket Marketing Engine, combining personalization and campaign management so that carriers can deliver the right message or content to the right subscriber at the right time. The result is highly relevant mobile marketing in the form of purchase recommendations, event-based CRM promotions, mobile internet advertising, dynamically rendered content, and enhanced mobile search.  <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

About Enpocket
Enpocket is a global leader in intelligent mobile marketing, enabling organizations to foster and maintain valuable relationships with mobile consumers.  Enpocket creates, delivers and optimizes consumer marketing and entertainment programs that combine rich media and advanced targeting. From predictive analytics to engaging MMS promotions, Enpocket's range of technologies and creative services enable big brands to embrace mobile and realize improved campaign returns.

Enpocket provides mobile marketing that works for hundreds of customers, including Vodafone, Sprint, Alltel, Airtel, Singtel, Nokia, Samsung, Panasonic, BenQ-Siemens, Trinity Mirror, TNT, A&E, Chrysalis, Clear Channel, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike.  Enpocket has offices in Boston, London, and Mumbai. To learn more see www.enpocket.com.

Airtel –the Largest Mobile Operator in India—and Enpocket Launch the First Mobile
Carrier Advertising Initiative

Early results indicate greater ROI than other forms of interactive marketing

PRESS RELEASE

Las Vegas, CTIA April 5, 2006 –Enpocket , the global leader in intelligent mobile marketing, today announced that it has been appointed as the provider of mobile advertising solutions on the Airtel wireless network. Early results show that Airtel’s clickable display ads are delivering advertisers lead generation that is up to 6 times higher than other media. 

Under the agreement, Enpocket is providing Airtel with ad serving technology for the mobile internet via the Enpocket Marketing Engine, the world’s most widely used mobile marketing software. The Enpocket solution enables Airtel to offer turn-key mobile advertising opportunities to brands who wish to target India’s high-value wireless consumers. 

RBC Capital Markets, who released the study M-Evolution:  The Wireless Advantage in February, forecasts that mobile marketing revenues in the US alone will reach $1.5 billion by 2010, and have the potential to reach $3 billion globally.  “The mobile operators are best positioned to emerge as the mobile marketing front runners,” said Jordan Rohan, Analyst at RBC.  “They have the reach and own the relevant behavioral and demographic user data, so they can effectively target consumers with value-added marketing.”

Advertisements on Airtel Live! are in the form of graphical or text banners.  Advertisers have several options for delivering a mobile “call to action.”  When a mobile consumer clicks on an ad, the user may initiate a phone call to the brand, trigger a return IVR call, download mobile content, automatically opt in to an SMS or email database, or go to a promotional mobile internet site to learn more. 

"Airtel Live! gives advertisers a convenient, effective way to reach a major cross-section of the country's population, including its most desirable demographics," said Hemant Sachdev, Director Marketing & Communications at Airtel. "We chose Enpocket because their Marketing Engine offers sophisticated campaign management and advanced targeting, which are critical for making Airtel a one-stop shop for advertisers in India."

“The mobile internet advertising initiative at Airtel is not unlike some of the first web advertising deals of the mid-90’s.  This really is the starting gun for advertising in the mobile medium,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, CEO of Enpocket. “We are excited to be working with Airtel and helping to define this new marketplace.”<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

About Enpocket
Enpocket is a global leader in intelligent mobile marketing, enabling organizations to foster and maintain valuable relationships with mobile consumers.  Enpocket creates, delivers and optimizes consumer marketing and entertainment programs that combine rich media and advanced targeting. From predictive analytics to engaging MMS promotions, Enpocket's range of technologies and creative services enable big brands to embrace mobile and realize improved campaign returns.

Enpocket provides mobile marketing that works for hundreds of customers, including Vodafone, Sprint, Alltel, Airtel, Singtel, Nokia, Samsung, Panasonic, BenQ-Siemens, Trinity Mirror, TNT, Chrysalis, Clear Channel, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike.  Enpocket has offices in Boston, London, and Mumbai. To learn more see www.enpocket.com.

About Bharti Tele-Ventures:
Bharti Tele-Ventures is one of India’s leading private sector providers of telecommunications services with an aggregate of over 19.74 million customers as of end of February ‘06, consisting of more than 18.45 million mobile customers. The company is the only operator to provide mobile services in all the 23 circles in India. The company also provides telephone services and Internet access over DSL in 15 circles. The company complements its mobile, broadband & telephone services with national and international long distance services. The company also has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. The company is a part of the consortium, which jointly owns and has developed the next generation undersea cable system SEA-ME-WE-4. The company provides reliable end-to-end data and enterprise services to the corporate customers by leveraging its nationwide fiber optic backbone, last mile connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access through the gateways and landing station. For more information, visit www.bhartiteleventures.com

Mobile In Game Advertising Firm Greystripe Lands Interactive Advertising Industry Veteran Larry Grossman as Vice President of Sales (Greystripe)

Former Senior VP of Netpulse brings thirty years experience to burgeoning mobile advertising space

SAN FRANCISCO — Greystripe, the world’s first mobile advertising network for games and applications has appointed interactive advertising veteran Larry Grossman as vice president of sales. Grossman will be responsible for developing the ad sales strategy and tactics and recruiting charter sponsors from which the business will grow.

The 56 year-old Grossman brings more than thirty years of advertising sales, marketing and management experience to Greystripe. For the past 5 years Grossman has been heading his own company since 2001, Media Encounters Inc., which provides strategic marketing and advertising services for technology and media companies.

He started his company after two and a half years as senior vice–president, Interactive Sales of Netpulse Communications from 1998 to 2001, a broadband convergent media network that provides Internet access to major fitness centers throughout the U.S.  At Netpulse, he created and managed the sales and marketing strategy.

“We are excited about Larry joining Greystripe as we aim to capitalize on mobile advertising, which is expected to explode in the coming years,” said Michael Chang, Vice President of Marketing and Co-founder of Greystripe. “Larry’s level of experience and expertise is unmatched in the industry and we plan to leverage his background and skills to move us forward in mobile advertising.”

Grossman has also held senior management positions at Orbis Broadcast Group, NBC Cable and Business Development, Financial News Network, Turner Broadcasting, PIA Radio Sports/NBA Radio Network and Independent Television Network. He has a BA from the University of Wisconsin’s School of Journalism.

“Greystripe has a specific and valuable niche in the emerging mobile advertising market,” said Grossman. “With analysts predicting that the industry will boom to $1 billion by 2009, the company is well positioned to capitalize on how brands and consumers are taking advantage of this new form of advertising. I am delighted to be part of a company that is setting the trend and seeking the opportunities available.”

About
Greystripe is the world’s first mobile advertising network in games and applications. Its mission is to provide platforms for advertisers and publishers to excite target audiences anywhere, anytime, while lowering the cost of mobile content to the consumer by delivering free ad-supported downloads.  Greystripe’s AdWRAP mobile advertising network monetizes applications and games, provides quick loading, targeted ads for consumers, turnkey profits for publishers, and cost-effective trackable ROI for advertisers.  Its BrandWRAP product offers a full-service advergaming solution to customers looking for multiple marketing messages and complete in-application integration. The San Francisco-based firm won the grand prize of the 2005 BlackBerry 7520 Location Based Services Challenge. (www.greystripe.com <http://www.greystripe.com> )

For more information please contact:
Vijay Chattha
Greystripe PR/VSC Public Relations
(m) 415 305-6041 /  [email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Hearst Publications go direct-to-consumer with Bango (Bango)

Mobile services connect with readers of Cosmopolitan, CosmoGIRL! and Seventeen magazines

New York, NY, MARCH 27, 2006 – Hearst Publications, one of the world’s largest publishers of  monthly magazines, today announced it has launched its own mobile sites for Cosmopolitan, CosmoGIRL! and Seventeen and is selling branded content directly to consumers on any US network. 

Hearst is using the Bango Service to enable readers to easily obtain and pay for popular ringtones, wallpapers and horoscopes – right from their mobile phone.  This direct-to-consumer approach means that anyone on any mobile network can now access a range of content through one simple call-to-action promoted on full-page ads in the magazines.

By using the Bango Service, Hearst is the first  major publishing house in the United States to use the mobile internet to deliver the familiar ‘browse and buy’ shopping experience.   

“By expanding into the mobile marketplace, we’re giving Cosmopolitan, CosmoGIRL! and Seventeen readers instant access to what they love on their phone,” said Glen Ellen Brown, Vice President of Brand Development, Hearst Magazines. “Bango enables us to market, sell and deliver our branded information, and content directly to mobile phone users on all mobile networks – that’s great news for our readers.”

The sites are easy to use.  Readers of Cosmopolitan, for example, text “cosmo” to 26766, and using Bango’s technology receive back a link to the mobile site. From there, they can ‘browse and buy’ from a range of mobile consumables plus content such as fashion and beauty tips designed specifically for readers.

 “The user experience is truly mobile because the entire process takes place on the handset – no PC is required,” said Anil Malhotra, Bango vice president of alliances. “Access is initiated by sending a text message, and once the site appears on the phone, it is optimized for the users’ device.  Bango detects which network the user is on and presents the optimal one-click payment method to make paying for content as easy as possible.”

About Hearst
Hearst Magazines is a unit of The Hearst Corporation, and one of the world’s largest publishers of monthly magazines, with a total of 19 U.S. titles and 145 international editions. Hearst reaches more adults than any other publisher of monthly magazines (76.3 million according to MIR, spring 2005). The company also publishes 19 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.

About Bango
Bango (AIM: BGO) has developed and deployed an open, global infrastructure platform that enables content providers to market, sell and deliver their products and services directly to mobile phone users on all mobile networks using the mobile Internet. This “direct-to-consumer” approach operates alongside the mobile carrier’s decks. Leading mobile carriers including Cingular Wireless, Vodafone, Orange, Telefonica and O2 work with Bango to accelerate the growth of their “direct-to-consumer” business.

The Bango platform has given mobile phone subscribers around the world greater access to third-party content. Leading content brands are now adopting the Bango Service to engage with all of their existing and potential mobile customers directly – irrespective of mobile carrier. For further information, go to www.bango.com.

For further information, please contact:      
Laurie Riedman                                               
Bango/Riedman Communications
585.396.3100
[email protected]

Shirine Coburn
Hearst/Coburn Communication
212.730.7277
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />