NeoMedia Expands Relationship with MTV (NeoMedia)
June 19, 2006
NeoMedia Expands Relationship with MTV
MUNICH and FORT MYERS, Fla., June 19, 2006 -- 12snap, a NeoMedia Technologies company (OTC BB: NEOM), today announced that it has further extended its relationship with MTV Networks, a collaboration which has developed and implemented a number of successful mobile marketing initiatives for the entertainment giant over the last four years.
As a pioneer and innovator in mobile game development, 12snap has created mobile phone games for prominent brands including Coca-Cola, McDonald’s, Ferrero and TV Total. Now, 12snap has developed a mobile game for MTV’s extremely popular VIVA television show “Shibuya,” and is confident that the game’s success will rival that of the mobile phone game it developed for TV Total; the high-speed “Stock Car Race” game long held the number one position at the “Vodafone live!” portal. As detailed in last month’s PC Welt magazine, nearly one in four German mobile phone users are enthusiastic about games on phones.
The Shibuya game, which will be advertised over a period of three months in various print and TV media, is based on “Shibuya,” the successful karaoke show on the VIVA music channel. In the show hosted by the VIVA presenter Gülcan, participants compete in front of a celebrity panel. The Shibuya game developed by 12snap for MTV integrates the energy, fun and musical elements of the karaoke TV show, with the goal of the game to keep the animated karaoke figure singing and dancing through energy derived from color balls falling in a “Tetris-like” manner. A continuously increasing speed of play creates a great game of skill that’s especially challenging for gaming enthusiasts.
“12snap has really become the go-to player for mobile games, evidenced by this very visible assignment,” said Martin Copus, head of NeoMedia Mobile and COO of the parent company. “12snap is delighted to continue its relationship with such an innovative client as MTV.”
“In our new game, we faithfully reproduce the stage effect of Shibuya on mobile phones,” said Ulrich Pietsch, managing director of 12snap Germany. “Shibuya is sure to play its way into the hearts of VIVA viewers.”
Christoph Urban, Head of Mobile & Business Development from MTV Networks, is similarly confident about the success of this original game concept. “12snap injects that “karaoke feeling” directly into mobile phones and will inspire new viewers to watch Shibuya. Through this Handy-Game we prolong the brand Shibuya onto the displays of our target group.”
Shibuya is the latest of more than 20 new games from 12snap, developed as part of integrated marketing campaigns for 12snap clients, including multi-player games that people can play against each other via Bluetooth. The game is available directly from MTV (in Germany, text VIVA to 41000); from the main mobile operators in Germany: T-Mobile, Vodafone, ePlus and O2 portals (holding 38.1%, 37.4%, 13.2% and 12.1% market share respectively - source: The Netsize Guide 2006); and mobile carriers’ portals in Austria at a price of EUR 4.99.
12snap AG, a NeoMedia Technologies company (OTC BB: NEOM), is an expert in developing and implementing innovative marketing campaigns and entertainment applications for mobile phones. Founded in 1999, 12snap utilizes the creative and technological opportunities inherent in mobile phones to create award-winning campaigns by efficiently combining its know-how in mobile applications, mobile loyalty and mobile marketing. 12snap is the only mobile marketing company in the world to be awarded Lions at the prestigious Cannes advertising festival (4 Lions in total), and in 2005 it was ranked in the Red Herring 100 most innovative technology companies in Europe. As a pioneer and one of the leading European providers of mobile marketing, 12snap provides services to companies such as McDonald's, Lufthansa, MTV, Coca-Cola, Ferrero, adidas, Vodafone, Unilever and Gillette. 12snap has its headquarters in Munich and branches in Düsseldorf, New York, London, Milan, Stockholm and Vienna. For more information about 12snap, please visit www.12snap.com.
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web PaperClick® technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. All NeoMedia Mobile companies benefit from NeoMedia’s 27 wireless patents, and the new group is comprised of 160 of the most experienced mobile marketing talent in the world. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue – and anywhere.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement. Trademarks are properties of their respective owners.
NeoMedia Technologies, Inc.
+44 7766 801818
David A. Kaminer
The Kaminer Group
[email protected] or [email protected]
+49 30 247 587-0
[email protected] <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />