NeoMedia Drives TaylorMade-adidas Golf (NeoMedia) | MMA Global

NeoMedia Drives TaylorMade-adidas Golf (NeoMedia)

June 13, 2006

NeoMedia Drives TaylorMade-adidas Golf

LONDON and FORT MYERS, Fla., June 13, 2006 -- Sponge Ltd., a unit of NeoMedia Technologies, Inc. (OTC BB: NEOM), today announced a pan-European, eight-country trade promotion for TaylorMade-adidas Golf incorporating a customized mobile phone solution to drive sales by incentivizing retail sales personnel.

Sponge is a leader in developing and implementing mobile marketing applications and content delivery and has a well-earned reputation for developing new and exciting products to unlock the potential of mobile (cell phone) marketing.

“TaylorMade-adidas Golf came to us looking for a way to incentivize individuals and drive sales of their shoes across eight European countries,” explained Alex Meisl, CEO and co-founder of Sponge.  “We created a fully functioning pan-European software application especially for them, which allows a sales person in a participating region to use their cell phone to enter a prize draw each time they sell a pair of TaylorMade-adidas Golf shoes.”

“This is an extremely exciting opportunity for Sponge – to take creative mobile marketing applications into the trade promotion arena,” said Martin Copus, COO of NeoMedia and head of its mobile business unit.
  “We applaud innovative companies like adidas who are able to see the many possibilities in using the cell phone medium to achieve their trade, as well as consumer, marketing objectives.”

The Sales Incentive Text-to-Win application recognizes in-store staff by their account number and name included in an inbound SMS message, and automatically submits valid entrants into the next of a number of prize draws. Using Sponge’s Draw Engine, winners are randomly selected at pre-determined weekly and monthly draw times.  Following verification, all entrants receive a text message confirming whether or not they have won, and detailing their prize – ranging from crested adidas Golf polo shirts to iPods and even to FIFA World Cup tickets!

Throughout the eight-week promotion, Sponge has also ensured that TaylorMade-adidas Golf has full access to real-time data via two tailored client interfaces. Customized reports available to all area sales managers in the UK, Ireland, France, Germany, Netherlands, Spain, Sweden and Switzerland, allow them to monitor participation by their customers right down to the individual sales person. The second interface was customized for the fulfillment partner to track winners and co-ordinate prize delivery.

‘’Putting together a pan-European sales scheme for an organization such as TaylorMade-adidas Golf has always been a challenge,” said Matt Johnson, European marketing manager at TaylorMade-adidas Golf.  “By using Sponge’s mobile application, we are able to run a pan-European incentive promotion with hassle free administration, while being able to offer our customers an exciting way to reward and motivate their shop floor staff – which ultimately helps make TaylorMade-adidas Golf the sales person’s recommendation. Sponge delivered a practical and effective solution to a logistical problem; they have been professional and efficient at every step of the way and provided seamless support across our eight European territories.’’

About Sponge Ltd.
Sponge, a NeoMedia Technologies company (OTC BB: NEOM), is a U.K. market leader in providing mobile applications to agencies and media groups, and has gained recognition as one of Europe's top independent developers of mobile applications and content. Founded in 2001, Sponge counts among its clients more than 40 agencies, including WPP, Aegis and BBH, and supplies services to over 100 world-class brands, including Coca-Cola, Heineken, Diageo, Walker’s and Lynx/Axe. Sponge also supplies a range of mobile services to media groups, including News International, Trinity Mirror, Endemol and IPC. For more information about Sponge, please visit

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. ( is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web PaperClick® technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. All NeoMedia Mobile companies benefit from NeoMedia’s 27 wireless patents, and the new group is comprised of 160 of the most experienced mobile marketing talent in the world. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue—anytime and anywhere.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

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