June 23, 2006
NeoMedia Brews Up Mobile Couponing Beer Deal for FIFA World Cup Fans
FORT MYERS, Fla., June 21, 2006 – Gavitec AG - mobile digit, a NeoMedia Technologies, Inc. (OTC BB: NEOM) company, in cooperation with its FunkTicket AG partner, has brewed up a mobile couponing beer deal for fans attending FIFA World Cup games taking place now in Kaiserslautern, Germany.
To participate, fans call a hotline or send a text message (SMS) with their name and the catchphrase "Bewegungsmelder Bier." They then receive a money-off coupon in the form of a smartcode on their mobile phone, which they take to the beer stand at the World Cup soccer stadium. The smartcode displayed on the screen of the cellphone is then scanned by Gavitec's EXIO scanner, which instantly prints a coupon which can be redeemed to save €2 (approximately $2.60) off the price of a Bitburger beer, drawn from the tap of Germany’s second biggest brewery.
NeoMedia’s Gavitec AG developed the hardware scanners to enable the innovative FIFA World Cup mobile couponing program for fans with partners including FunkTicket, Bitburger beer, handypoints.de, and Pavillion.
“This sort of innovative offer takes couponing to new levels of sophistication and immediacy” said Martin Copus, head of NeoMedia Mobile and COO of the parent company. “Gavitec’s EXIO retail scanner enables mobile couponing, ticketing and payment solutions that really move the marketing ball forward”. The mobile couponing program will continue through the end of the World Cup games in Kaiserslautern.
About Gavitec AG – mobile digit
Gavitec AG - mobile digit, a NeoMedia Technologies company (OTC BB: NEOM), is a leader in technology provision for code-reading systems and software for mobile applications. Founded in 1997, Gavitec offers its clients standardized or individual solutions in the areas of mobile marketing, mobile ticketing, mobile couponing and mobile payment systems. Gavitec has received the Ericsson Mobile Application Award (the "Oscar" of the mobile industry) and two technology awards from the U.K.’s Royal Television Society, in combination with Hewlett-Packard and the British Broadcasting Corporation (BBC). Serving a pan-European and, increasingly, a worldwide customer base, Gavitec has a wide range of well known customers and partners including Vodafone, Nokia, Unisys, Turkcell, McDonald's and SkiData. For more information about Gavitec, please visit www.gavitec.com.
About Funkticket AG
FunkTicket AG (www.funkticket.de) is a subsidiary of REA Systeme GmbH, a leading German specialist in cashless payment systems. The company FunkTicket specializes in planning and handling of innovative solutions on the basis of up-to-date mobile phone technologies.
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web PaperClick® technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. All NeoMedia Mobile companies benefit from NeoMedia’s 27 wireless patents, and the new group is comprised of 160 of the most experienced mobile marketing talent in the world. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue – and anywhere.
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NeoMedia Technologies, Inc.
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David A. Kaminer
The Kaminer Group