Tribune Media Services and AcrNum Launch TMS Mobile to Deliver Mobile Content Worldwide (AcrNum) | MMA
May 30, 2006



Tribune Media Services and AcrNum Launch TMS Mobile to Deliver Mobile Content Worldwide

CHICAGO, May 24 /PRNewswire/ -- Tribune Media Services, Inc. (TMS) today announced it has joined with AcrNum, Inc. to create and manage TMS Mobile, a service to deliver premium branded content to mobile device users worldwide. TMS, a subsidiary of Tribune Company (NYSE: TRB), is a global distributor of syndicated content and services to the media industry and is headquartered in Chicago. AcrNum, based in Toronto, owns and manages a large portfolio of numeric domain names and provides mobile delivery management services.

"We believe that the future for mobile content lies in consumers being able to access it when and where they want it, and off-deck services like TMS Mobile give them more options," said Stephen Tippie, TMS vice president, marketing and licensing. "Starting with games and puzzles, we see the TMS Mobile platform as an excellent channel for delivering a wider range of our content, including text, news services and images, directly to consumers and through white label partners worldwide."

TMS Mobile will offer content directly to mobile consumers worldwide through branded, off-carrier deck Internet access sites. The service will launch in early June with Michael Mepham's Sudoku, featuring downloadable Sudoku puzzles and content from the world's most trafficked on-line Sudoku
site. TMS Mobile will add new content sites throughout 2006. The company will also provide a "white label" service for organizations that want to offer their own branded mobile content. White label service will be available in late June, and will be offered on a download and advertising revenue-share basis.

TMS Mobile's direct to consumer and white label offerings are both built on AcrNum's numeric domain names -- specific, mobile-exclusive addressing that provides an easy and language independent access channel to the service. TMS Mobile content will be competitively priced to drive<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

customer downloads and subscriptions and will be promoted through TMS' and its partners' print and online syndicated products.

"We have spent the last few years acquiring a portfolio of numeric domain names, both as 'real estate' and as tools for creating partnerships with content providers," said Scott Smith, AcrNum founder and CEO. "With its strong reputation, terrific catalog of content products, worldwide presence and sales force and commitment to innovation, TMS is the perfect company with which to build a premium global mobile content service."

About Tribune Media Services ( http://www.tms.tribune.com
)
Tribune Media Services (TMS) is a leading provider of information and entertainment products for print, electronic and on-air media in the United States and abroad. It distributes TV and movie listings and related editorial content under the TMS and Zap2it brands; syndicates comics, features and opinion columns; creates and syndicates a variety of online information products; licenses editorial content from national periodicals; and manages national advertising networks. Through its Knight Ridder/Tribune partnership, TMS also markets news, features, information graphics and multimedia content to media clients around the world.  Headquartered in Chicago, with offices in New York, Glens Falls, N.Y., Dallas, Houston, Milwaukee, Amsterdam, London and Hong Kong, TMS is a subsidiary of Tribune Company (NYSE: TRB).

About AcrNum ( http://www.acrnum.com )
AcrNum, Inc., a division of Aboriginal Assets Group, Inc., has been concentrating on developing best-in-class technology for the deployment of mobile Internet access for the past five years. The company has amassed a collection of over 1,700 generic and brand-specific Numeric Domain Names to enhance its technology deployment. AcrNum is based in Toronto, Canada.

Contact:
Stephen Tippie
Tribune Media Services
312-222-4455
[email protected]

Scott Smith
AcrNum
647-252-1758
[email protected]