Vidiator\'s Xenon Encoder to Support NTT DoCoMo’S i-motion Services (Vidiator) | Mobile Marketing Association
October 24, 2006


VIDIATOR’S XENON ENCODER TO SUPPORT NTT DOCOMO’S I-MOTION SERVICES

BELLEVUE, Wash — Oct. 9, 2006 — Vidiator®, a leading provider of mobile streaming, encoding, mobile TV and 3D messaging solutions, announced today that it has started supporting NTT DoCoMo’s i-mode service with their Xenon™ Encoder.  The Xenon Encoder provides the highest quality multimedia encoding for mobile devices with its optimized encoding algorithm, fully compliant with all relevant international standards, allowing for the real-time converting of any analog or digital audio and video signals.

As part of an award winning mobile encoder product line, the Xenon Encoder now supports NTT DoCoMo’s new specifications for i-motion, an i-mode related service, to deliver mobile video and audio entertainment over its HSDPA network to FOMA subscribers. Available now, all current and prospective content providers to NTT DoCoMo are encouraged to use the Xenon Encoder in order to provide high-quality mobile multimedia content. Content providers seeking to access and purchase the first encoder for i-motion over HSDPA with new codecs, as certified by NTT DoCoMo, can contact Vidiator through its website, http://www.vidiator.com.

“NTT DoCoMo is a recognized global leader in mobile multimedia content services and delivery and launched the world’s first 3G W-CDMA network.  Its selection and support of the Xenon Encoder is a strong validation for the reliability and advanced capabilities of our encoding technology,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Connie Wong, CEO, Vidiator. “Our Xenon Encoder makes it possible to offer high quality mobile video and audio content services to NTT DoCoMo FOMA subscribers.”

NTT DoCoMo's HSDPA service launched on August 31, 2006 and its packet data transfer speeds are up to 10 times faster than the existing W-CDMA network to support a wide variety of applications that include the downloading of large size video and music content. The Xenon Encoder, enhanced with the new industry standard multimedia codecs including H.264, HE-AAC and Enhanced aacPlus, supports generations of i-motion video and audio content and is compatible with NTT DoCoMo’s HSDPA handset family, including the 3G FOMA™ N902iX HIGH-SPEED.

“We are very pleased that subscribers to DoCoMo’s standards-based 3G service—FOMA—and i-motion mobile video clip service now have the opportunity to enjoy enhanced video and music mobile content thanks to the Xenon Encoder’s support of our new codecs,” said Takeshi Natsuno, senior vice president and managing director of multimedia services at NTT DoCoMo.

The Xenon Encoder is a unit of Vidiator’s award-winning set of mobile content delivery solutions built on the Xenon mobile multimedia delivery platform.  The suite of products – XenonTM Streamer, XenonTM TV, Xenon™ Encoder, XenonTM Live Encoder and XenonTM Transcoder – provide mobile operators, content providers and handset manufacturers the tools they need to create advanced wireless multimedia services like mobile TV and video, mobile music and mobile advertising.  Xenon mobile delivery platform products have been selected by major operators around the world to deliver carrier-grade solutions to any device, over any network.

About Vidiator
Vidiator is a leading provider of mobile TV, video and audio streaming, encoding and transcoding, 3D messaging and the delivery of 3G multimedia content to mobile devices.   Since 2002, Vidiator has pioneered mobile multimedia technology research and development, and has maintained its industry leading status by providing and enabling mobile video and audio streaming and encoding technology, managing over a million video streams per day and providing its carrier clients with high ARPU. Vidiator’s streaming and encoding platforms are media player agnostic and support the most requested video and audio codecs.  Vidiator has also pioneered the live streaming of concerts, horse racing, traffic conditions and reality shows, such as Big Brother.  Operating with a multi-national team of industry leaders from the mobile, internet and media arenas, Vidiator's multimedia content delivery platforms are deployed throughout the mobile marketplace in 20 countries and on four continents. The Xenon™ Streamer now supports a majority of the mobile devices in the market with different players embedded in the phones.   The Xend™ 3D messaging platform is a user-generated messaging platform that drives MMS traffic and premium SMS services.   Vidiator also boasts a rich avatar library for messaging creation and its Xend Photo application enables users to create their own avatars from photos.   The Xend™ family of applications has been awarded 5 patents with more pending.   Vidiator has offices in Bellevue, Washington (headquarters), London, Hong Kong and Seoul, Korea. For more information, see www.vidiator.com.

Vidiator Contact:
Jared Nieuwenhuis
Director, Marketing Communications
206.399.3406
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