Boost Mobile & AirG Roll Out Mobile Marketing Campaign – “Get Hookt up with a New Ride Customized by West Coast Customs” | Mobile Marketing Association
October 26, 2006



BOOST MOBILE & AirG ROLL OUT MOBILE MARKETING CAMPAIGN – “GET HOOKT UP WITH A NEW RIDE CUSTOMIZED BY WEST COAST CUSTOMS”

IRVINE, California and VANCOUVER, British Columbia – Boost Mobile®, a lifestyle-based telecommunications brand that develops and distributes wireless communications products for the youth market, and AirG, a global leader in powering mobile communities and wireless social networking, announced today the launch of a multi-channel mobile marketing campaign to promote Boost Hookt - a popular mobile social networking product in the United States.  Between October 15, 2006 and January 15, 2007, Boost Hookt customers that sign up to the Get Hookt Up With A New Ride promotion are eligible to win a brand new Dodge Charger fully customized by West Coast Customs – the Kingz of Customs.

“Boost Hookt has been extremely popular with our customers since it launched last year and we expect this new marketing campaign to take Boost Hookt adoption to the next level,” said Boost Mobile Director of Value Added Services Craig Thole.  “We are excited to be working with West Coast Customs and AirG in launching this unique multi-channel promotion that uses innovative products and services to acquire customers and strengthen our customer facing value proposition.”

The Get Hookt Up With a New Ride mobile marketing campaign will be promoted across multiple channels including mobile, retail and online, including a MySpace interactive presence.  To participate in the promotion Boost Mobile users across the United States can visit BoostLIVE (www.boostlive.com) for methods of entry and official rules.  At the close of the campaign on January 15, 2007, one Boost Hookt customer will be driving home in a brand new Dodge Charger courtesy of Boost Mobile, AirG and West Coast Customs.  

“We’ve all seen the awesome talent of the West Coast Customs team on television and their customization work on this Dodge Charger clearly embodies the same spirit of self expression and individuality as Boost Hookt customers,” said Frederick Ghahramani, Director, AirG.  “We are delighted to be working with Boost Mobile and West Coast Customs in demonstrating the commercial potential of mobile social networks for advertisers, media companies and mobile operators.”

All custom auto-body work and vehicle modifications for the Get Hookt Up With a New Ride mobile campaign were performed by West Coast Customs and include 22” Lexani Sterling Rims, Toyo Tires, a complete WCC Orion custom audio system, custom stainless exhaust system, tinted windows and a Rex Billet grill.  West Coast Customs will also furnish the Runner Up Prize Pack, which includes 1 WCC 17” all-in-one wide screen monitor with removable DVD, 1 WCC 800 WATT Mono Block Subwoofer amplifier and 2 WCC 10” 400 WATT Subwoofers, collectively worth more than $2,000.

“West Coast Customs is always on the lookout for new and innovative ways to showcase our talents, and to promote our custom vehicle concepts to new and existing fans,” said Ryan Friedlinghaus, CEO, West Coast Customs.  “We are thrilled to be working with Boost Mobile and AirG on this national mobile promotion and entertaining our fans in a whole new way.”

Boost Hookt is a private labeled mobile community powered by AirG.  Hookt has multiple unique features such as instant messaging, picture profiles, blogging, public and private messaging, targeted promotions and contests, and comes complete with AirG’s suite of mobile community software including the Community Marketing Engine, Community Patrol, Community Storefront, Community Marketing Toolkit and Micro-Community Interface.  Mobile users can access Boost Hookt via a browseable version through the Boost LIVE deck, or through downloadable and embedded versions on Boost Mobile handsets.

About AirG
AirG powers mobile communities and wireless social networking.  The company’s products and services have a proven track record of increasing customer affinity for leading mobile operators and media companies globally including Sprint Nextel, Cingular, Boost Mobile, Virgin Mobile and MTV Asia.  AirG’s mobile community has more than ten million registered users worldwide and is available on more than 85 mobile operators.  Based in Vancouver, Canada, the company also has operations in the UK, Australia, Italy, the Philippines and India.  www.airg.com


About Boost Mobile
Based in Irvine, California, Boost Mobile, LLC, a division of Sprint Nextel Corporation, (NYSE: S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market.  Boost is among the fastest growing wireless services in the U.S. and now has more than 3.6 million customers - the majority of which are under the age of 25.  Boost-branded wireless phones with its exclusive BoostTM Walkie-Talkie service and Re-Boost® Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Experience Boost on the Web at www.boostmobile.com

About West Coast Customs
In1993, after borrowing $5,000.00 from his grandfather, Ryan created West Coast Customs, a custom car shop that like its owner busts through every boundary making their own rules.  A philosophy that seems to have paid off, in just a short time Ryan has turned his grandfather’s loan into a $10 million dollar corporation and his WCC logo into a world wide brand.  Catering to celebrity clients, Ryan and the guys of WCC are known exclusively for creating straight to the core designs and awe inspiring custom vehicles.  WCC is responsible for bringing the custom whip craze to Middle America.  Ryan’s creations have no limits to all who are interested in a little bling!

MEDIA CONTACTS:
Boost Mobile Media Bureau
(949) 789-4900                                              
[email protected]


Allison Webb
AirG
Tel: (604) 408-2228 ext. 125
allisonw AT airg.com<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />