NeoMedia’s Sponge Chosen for Coca-Cola’s New Sales Staff Incentive Program by BD-NTWK (NeoMedia) | Mobile Marketing Association
August 3, 2006





NeoMedia’s Sponge Chosen for Coca-Cola’s New Sales Staff Incentive Program by BD-NTWK

FORT MYERS, FLA., and LONDON, August 2, 2006 -- Keeping your staff motivated is one of the biggest challenges faced by many companies. So when Coca-Cola decided to test a new staff sales incentive program, it turned to agency BD-NTWK supported by Sponge, a NeoMedia Technologies, Inc. (OTC BB: NEOM) company, who together had already shown such success with their fountain sales World Cup trade promotion.

The project that BD-NTWK created, called “Kickback,” is an internal sales promotion for Coca-Cola staff aimed at driving sales for particular products and getting sales teams used to seeing their mobile phone as a multi-layered form of communication.

Sales Incentive Text to Winis a special tool created by Sponge to manage just this kind of incentive program.  Coca-Cola staff are encouraged to sell certain products during key sales periods and win points for each eligible sale. Every month Sponge will send a personalized message to each individual keeping them up to date with how many points they have earned, and letting them know how close they are to their targets.

Sarah Morgan of BD-NTWK comments:  “Keeping sales teams motivated while they spend so much time out on the road can be complex.  Kickback Sales Incentive tool will keep them in touch with their progress and keep the momentum of the program going.”

The trial began in July and will last nine months.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com
), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship qode® direct-to-mobile-web technology and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue—anytime and anywhere.

About Sponge Ltd.
Sponge, a NeoMedia Technologies company (OTC BB: NEOM), is the U.K. market leader in providing mobile applications to agencies and media groups, and has gained recognition as one of Europe's top independent developers of mobile applications and content. Founded in 2001, Sponge counts among its clients more than 40 agencies, including WPP, Aegis and BBH, and supplies services to over 100 world-class brands, including Coca-Cola, Heineken, Diageo, Walker’s and Lynx/Axe. Sponge also supplies a range of mobile services to media groups, including News International, Trinity Mirror, Endemol and IPC. For more information, visit www.spongegroup.com

Press Contacts: 
Martin Copus
NeoMedia Technologies, Inc.
+(239) 246-9889 or +44 7766 801818
[email protected]

David A. Kaminer

The Kaminer Group

+(914) 684-193
[email protected]


Susie Phillips
Bluebear
+(44) 1707 320274
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