Germany’s HandyGames™ Inks Deal with Greystripe’s AdWRAP Mobile In-Game Adverting Network to Distribute 28 Award-Winning Titles | Mobile Marketing Association
August 1, 2006




Germany’s HandyGames™ Inks Deal with Greystripe’s AdWRAP Mobile In-Game Adverting Network to Distribute 28 Award-Winning Titles Games Free of Charge to Consumer

AdWRAP Service Adds 28 Titles in Biggest Deal to Date

(SAN FRANCISCO, CA/GIEBELSTADT, GERMANY) — Mobile In-Game Advertising Network Greystripe has partnered with the leading independent German mobile game publisher to distribute 28 award-winning titles. The alliance with HandyGames™ will bring more free mobile games to consumers worldwide and produce new ad-generated revenue for the developer.

Greystripe’s revolutionary take on mobile content has been featured in The Wall Street Journal and on the BBC World News, as it begs the simple question, “if radio and television can be free to the consumer with advertising, why shouldn’t mobile games be free, too?”

The games will be supported using Greystripe’s AdWRAP for Publishers (AFP), an automated online service that connects Greystripe’s advertising network to any mobile gamehas been quickly attracting interest since its launch in May 2006. Game developers seeking an ad-based new revenue streams and advertisers keen to tap into the new mobile medium have been quick to sign up. AdWRAP is designed to be a turnkey advertising network, blending the best of mobile marketing, viral promotion and advergaming. Using patent-pending technology, it provides advertisers with unique targeting, while at the same time subsidizing free games for consumers with non-intrusive, opt-in advertising.

“HandyGames sees ourthis ad-supported model as the way to make mobile games profitable, and we think the AdWRAP network will increase consumer access and excitement about playing mobile games,” said Greystripe CEO Michael Chang. “People who are still new to playing games on their phones will be more willing to experiment with free games rather than risk disappointment with a $3 to $12 download.”

It took HandyGames minutes to link its games to the AdWRAP system, and now mobile consumers have free access to HandyGames’ high-quality puzzle games, classic shoot ’em up style games, sports, casino games and more. The titles include: Jan Michaelis Snowboarding, Flowboarding, Penalty, Bowling, Amy’s Adventure, Pirates Ahoy, Apache Warrior, Adventure Boy in Zooloo Land, Bomber Pilot, 1941: Frozen Front, 1942: Deadly Desert, Spellboys, Townsmen, Townsmen 2, Townsmen 3, Townsmen Racing, Space Guerillas, Ancient Ruins 1, Ancient Ruins 2, Ancient Ruins 3, Ancient Ruins 4, Aces Of 1916, 1805: French Empire, Beershooter, Slot Machine, Slot Racing, AA Flak 8.8 and Atlantis 2097. Consumers can find more information about the games at the HandyGames Web site (www.handy-games.com <http://www.handy-games.com/> ).

“We’re excited to introduce a collection of our most popular mobile games to a wider audience and give consumers free access to mobile entertainment,” said Christopher Kassulke, CEO of HandyGames. “Greystripe has found a revolutionary way for the mobile gaming industry to move to a new level and help game publishers open up new revenue streams.”

Similar to Internet gaming and content sites, the HandyGames portfolio will be “wrapped” with advertisements. Advertisers view the approach as a powerful way to reach target demographics that spend more time gaming than they do with traditional ad media, and who may play mobile games as long as 20 minutes. Among AdWRAP network advertisers are Zagat Survey, Modtones (www.modtones.com <http://www.modtones.com/> ) and GPShopper, which were among the first to join the network at its launch during the E3 gaming industry trade show.

AdWRAP is built for scalability, as the overall in-game advertising market is predicted to grow more than ten-fold in the next five years. AdWRAP in-game advertisements provide significant value over current mobile marketing methods, with full-screen ads, video formats and the ability to target consumers who are more likely to respond to promotions in their free time. According to M:Metrics, in 2005 there were approximately 55 million mobile game players in the U.S. alone. Mobile advertising revenues are predicted to grow to $732 million by 2010, up from $56 million in 2005, according to the Yankee Group.

About handy-games.com GmbH
HandyGames is one of the leading independent developers of mobile games. The company has offices in Giebelstadt, Germany, and Bucharest, Romania, with its own international distribution network. The company was founded in 2000 by the Markus and Christopher Kassulke and Udo Bausewein, currently has more than 50 employees and plans to expand further. Its extensive product range is characterized by high quality and includes downloadable and pre-installed games and applications for mobile phones (based on J2ME), as well as applications for the mobile Internet. The company is one of the pioneers in this sector. HandyGames has developed top sellers, such as Townsmen and Flitzer. The company’s success is also reflected in long-term relationships with leading handset manufacturers and operators, and various international awards.

For more information, go to: www.handy-games.com <http://www.handy-games.com/>

About Greystripe
Greystripe is the world’s first mobile advertising network for games and applications. Greystripe’s AdWRAP mobile advertising network monetizes applications and games, provides quick loading, targeted ads for consumers, turnkey profits for publishers, and cost-effective trackable ROI for advertisers. Greystripe is leveraging this unique advertising network by creating the first ad-supported mobile game distribution system to revolutionize the way content is delivered to mobile game players.

For more information, please contact:
Vijay Chattha, Greystripe PR/VSC Public Relations
(m) 415 305-6041 / [email protected]  <mailto:[email protected]><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />