MOPHAP IN MOTION - ANNOUNCES COMPLETION OF SEED FUNDING; TAPS LANDSMAN AS CTO; AND ADDS RUDA TO ITS BOARD (MOPHAP) | Mobile Marketing Association
August 2, 2006




MOPHAP IN MOTION - ANNOUNCES COMPLETION OF SEED FUNDING; TAPS LANDSMAN AS CTO; AND ADDS RUDA TO ITS BOARD



NEW YORK, Aug. 2, 2006
­ Mobile Phone Applications, Inc. (MoPhap), a leading mobile ad server and publisher network, today revealed a slew of announcements as the company readies its multi-format mobile ad platform for deployment.  The company has recently completed its initial seed round of funding, tapped industry veteran Rick Landsman for CTO post and added Harry Ruda, most recently CEO of Softricity, to its Board of Directors.

Mophap is rolling out its mobile ad server platform capable of delivering ads to mobile handsets in a variety of industry-approved formats.  The service features a single integrated web interface that allows agencies and marketers to deliver WAP banners and interstitials, and pre-load ads for mobile applications.

The seed round of funding, raised from a group of Boston-based angels and individual investors, underscores the company¹s commitment to leading the emerging mobile advertising marketplace.  ³We are delighted to have successfully completed our first round of outside investment.  The interest expressed by a broad-base of investors and speed in which we were able to close speaks volumes to our technology and business model,² explained Robert Walczak, Mophap Inc. founder and CEO.  

The company is announcing the appointment of Rick Landsman as Chief Technology Officer (CTO) for the company.  A seasoned engineer with proven expertise in large-scale Internet application development, Rick previously served as co-founder and CTO of Unicast Communications Corp., developer of interstitial advertising server technology.  Rick was awarded 11 U.S. and 2 international patents in the area of interstitial ad delivery.  Rick is recognized as one of the leading technologists in Internet advertising.

Rounding out its management team, Mophap has also announced that Harry Ruda, already on the company¹s Board of Advisors, has been named to Mophap¹s Board of Directors. Mr. Ruda's career spans over thirty years in the information and communications technology marketplace and most recently served as founder and CEO of Softricity. In July, 2006, Microsoft completed its acquisition of Softricity, greatly enhancing its virtualization strategy.

³With the latest appointment of Rick Landsman as CTO combined with Harry Ruda¹s added responsibility as part of our Board of Directors, Mophap is in a unique position to establish itself as the defacto mobile platform of choice and quickly capture market share as it ushers in the next wave of interactive advertising taking place over mobile networks,² added Walczak.

Stay tuned for more announcements from Mophap in the near future.

About MoPhap
Based in New York City, MoPhap has created the ad industry¹s most robust WAP ad server, delivering more ad formats to WAP-enabled handsets than any other. MoPhap¹s publisher network brings new streams of revenue to publishers looking to leverage and monetize their content via ad-supported mobile distribution.  The company also serves top-tier ad agencies and marketers with mobile media planning, purchasing,  and distribution via an intuitive web-based ad manager platform.  For more information, visit www.mophap.com.

Contact:        
Richard Krueger        
MoPhap        
(212) 784-9273        
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