NeoMedia and Kraft Foods Italia Complete Promotion Campaign (NeoMedia) | Mobile Marketing Association
August 1, 2006



NeoMedia and Kraft Foods Italia Complete Promotion Campaign




FORT MYERS, FLA., and MILAN, July 31, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM, www.neom.com), an innovator in market-driven technologies, announced today that its mobile marketing agency 12snap AG (www.12snap.com) subsidiary have completed a successful 90-day promotional campaign for Kraft Foods Italia.

The “Celebrate the 35th Birthday of Philadelphia” campaign was for the world famous Philadelphia cream cheese from Kraft, and was the fourth promotion created by the NeoMedia company for the international food giant.  The celebration, marking the 35 years Kraft has offered Philadelphia cream cheese in Italy, featured a promotion written on the packs of the double pat of Kraft Philadelphia Classico. 

Purchasers and participants had chances to win a “100 Creamy Ideas” cookbook, published by Mondadori, given away every hour, as well a Kodak Easyshare System with C310 digital camera and printer every day, and every month a prepaid debit card with
3,000 ($$3,650 U.S.) in electronic coupons to spend at any sales outlet within the VISA Electron circuit.  The grand prize, won by a lucky customer from Milan province, was a fabulous Citroën C2 1.1 Elegance.|

More than 6 million packages of Philadelphia Classico were sold during the promotional period, resulting in an average of 1,800 entries per day in the sweepstakes, an excellent result that surpassed predictions.

Martin Copus, president of NeoMedia Mobile and COO of the parent company, said, “We’re delighted that a company of the stature of Kraft Italia is closer to mobile marketing, and that 12snap is becoming for Kraft a partner that offers the security of quality.”

About 12snap AG
Acquired by NeoMedia Technologies, Inc., earlier this year, 12snap AG is headquartered in Munich with branches in Düsseldorf, New York, London, Milan, Stockholm and Vienna.  As an expert in innovative marketing and entertainment for mobile phones,   12snap combines know-how in mobile applications, mobile loyalty and mobile marketing.  In the mobile marketing space, 12snap creates and implements national and pan-European mobile marketing campaigns for international brands; its mobile loyalty business unit offers customer loyalty programs for companies and brands, and its mobile applications business unit is the center for development and software.  12snap sells and licenses a wide spectrum of mobile solutions to satisfy the demands of the current growing market and the new uses of the third mobile phone generation (UMTS) -- from dynamic video services and multiplayer games to personalized messaging applications.  12snap has 75 employees, and provides services to companies including McDonald's, MTV®, Coca-Cola, Ferrero, Wella, adidas, Unilever and Gillette®. 

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web qode technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue—anytime and anywhere.

The qode suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the qode (www.qode.com) platform, qodereader™ and qodewindow™, all of which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile Internet. 

NeoMedia’s recently acquired companies and offerings include 12snap AG (www.12snap.com), Mobot, Inc. (www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, UK-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a Würselen, Germany-based leading provider of mobile technology and marketing solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode and PaperClick are registered trademarks, and qodereader,  qodewindow and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Press Contacts:
Martin Copus                                                                   
NeoMedia Technologies, Inc.                                             
+(239) 246-9889 or +44 7766 801818                               
[email protected]                                                          

David A. Kaminer
The Kaminer Group
+(914) 684-1934
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