NeoMedia’s qode® links Print Ads and the Mobile Web in First U.S. Pilot Program
qode Direct-to-Web Cell Phone Technology Helps Launch NeoMedia’s AutoXperience
FORT MYERS, Fla., Sept. 5, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM), an innovator in market-driven technologies, has commenced the first pilot program for its patented qode® technology that links consumers and their cell phones directly to information and offers on the Mobile Internet.
The program includes display ads running multiple times a week for 13 weeks in The News-Press – the daily newspaper in Fort Myers, where NeoMedia is headquartered – and where it is launching the U.S. flagship location of AutoXperience®, a NeoMedia business unit (formerly NeoMedia Micro Paint Repair).
The NeoMedia program marks the first time in the U.S. that newspaper ads will incorporate a two-dimensional “smartcode,” which can be scanned by the qode®reader software installed on a cell phone to link to an offer on the Mobile Internet . . . in this case, a 10% off coupon from AutoXperience.
Readers are invited to visit the AutoXperience Web site (www.autoxperience.com), where they can download the qode Mobile Software if their cell phone uses the Symbian® Series 60 operating system prevalent on Nokia® handsets. Other handset users can still access the offer by means of the Web-based version of the qode®window part of the software, to which they are directed as part of the quick and easy download process.
‘Testing the Future of Advertising’
“We are testing the future of advertising via newspaper ads which link to the screens of consumers’ cell phones,” said Martin Copus, president of NeoMedia Mobile and COO of the parent company. “This pilot program brings to life what advertisers and marketers have been searching for and talking about for years –the ability for one-to-one, 24/7 communication with consumers, with all the multimedia possibilities of the mobile Internet.
“This is just the beginning,” Mr. Copus said. “While NeoMedia is excited to launch this pilot program for qode in conjunction with the grand opening of our AutoXperience business in the U.S., we are looking ahead to bringing this ground-breaking technology fully to market -- across different operating systems in the U.S. and overseas -- in the very near future.
“NeoMedia’s product development pipeline is very much full,” he said, “given our goal of establishing qode as the worldwide industry standard for direct-to-Web connectivity from mobile handsets.”
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.
The qode suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the qode (www.qode.com) platform, qode®reader and qode®window, all of which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile Internet.
NeoMedia’s recently acquired companies and offerings include 12snap AG (www.12snap.com), a Munich, Germany-based award-winning leader in mobile marketing and entertainment applications; Mobot, Inc. (www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, UK-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a Würselen, Germany-based leading provider of mobile technology and marketing solutions.
Formerly NeoMedia Micro Paint Repair, Inc., AutoXperience (www.AutoXperience.com) is an international developer, supplier and trainer to the automotive aftermarket, offering a comprehensive line of technologically advanced automotive rejuvenation and preservation products, processes and systems. AutoXperience focuses on quality, efficiency, innovativeness and environmentally sound products and technologies so that our clients can deliver expert solutions and a positive experience to the automobile owner.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
qode is a registered trademark, and AutoXperience, qodereader, qodewindow and One Click to Content are trademarks of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners.
NeoMedia Technologies, Inc.
+(239)-246-9889 or +44 7766 801818
David A. Kaminer
The Kaminer Group
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />