TheSportsPage® Goes Mobile; MOBILESIDEWALK™ Named Exclusive Content Provider! (New Motion Inc.) | Mobile Marketing Association
September 19, 2006

                         



TheSportsPage® GOES MOBILE; MOBILESIDEWALK™ NAMED EXCLUSIVE CONTENT PROVIDER!

Sports Fans Can Now Access Scores, Odds & Picks Nationwide Via Cell Phone!

LAS VEGAS, NV & lRVINE, CA –
The nation’s #1 provider of sports information via pager – TheSportsPage® -- has chosen MobileSidewalk™ as the exclusive mobile content service to bring their comprehensive sports information directly to the cell phones of sports fans, it was jointly announced today by Ed Skowronski, president of BeepMe Las Vegas, Inc., parent company of TheSportsPage, and Scott Walker, chief executive officer of New Motion, Inc., parent company of MobileSidewalk. 

TheSportsPage is the company that pioneered the sports pager craze 20 years ago, and MobileSidewalk is an innovative consumer Internet portal for cell phone content.

“TheSportsPage brand has defined the wireless sports information market since we first launched, 20 years ago,” said Skowronski.  “We are committed to providing our customers with a user-friendly format and MobileSidewalk is committed to making cell phone content easy to read.  By bringing TheSportsPage to the mobile universe, fans have another option to get up-to-the-minute sports information, regardless of their handset brand or carrier.”

Initially SMS sports alerts, scores, picks for handicapping and odds for all major sports categories will be available via MobileSidewalk.  TheSportsPage is the leading company in the market providing odds directly to the consumer.  The new service will be available starting August 2006. 

“MobileSidewalk, through its consumer-friendly interface, has removed many of the barriers consumers face when trying to use subscription services on their mobile phone,” said Walker.  “TheSportsPage understands that their customer wants sports information immediately, without having to call a number or log onto a web site to get it.  Now they can enjoy the same service on their mobile phone.”

The explosive U.S. mobile market, already exceeding $2 billion in sales in 2005, is ripe for content development.  Off-deck providers such as MobileSidewalk are at the cutting edge, providing a rich array of content and breaking the download barriers that have plagued consumers in the past.  There are over 200 million cell phone users in the U.S. today.  Projected mobile entertainment revenue will grow from $2 billion in 2005 to over $12 billion by 2009. 

About New Motion, Inc. & MobileSidewalk™
MobileSidewalk™ is a direct-to-consumer company, dedicated to realizing the full potential of cell phones as an entertainment, educational, promotional, marketing and branding medium.  MobileSidewalk includes sports, entertainment, games, fan clubs and lifestyle content, thousands of ringtones and wallpapers, and exclusive promotions and licenses.  A rich interactive experience is assured with MobileSidewalk’s state-of-the-art applications, including SMS, WAP, Java, BREW and video.  Consumer groups are reached with interest-specific campaigns via the Internet, print ads, radio and other methodologies.  Ordering and downloading content is easy and fast, and billing is handled through the cell phone carrier.  Launched in June 2005, MobileSidewalk is owned and operated by Irvine, California-based New Motion, Inc., one of the fastest growing mobile entertainment and marketing companies in the United States.  For more information, please visit www.mobilesidewalk.com
or www.newmotioninc.com.

About TheSportsPage®
TheSportsPage®, owned by BeepMe Las Vegas, Inc., pioneered the sports pager phenomenon in the U.S. market 20 years ago.  Since that time, they have remained the #1 provider of sports information via pager, using the latest in pager technology while maintaining a consumer-friendly user interface.  Their service includes scores, breaking news, injury and weather reports, time changes, Starting Pitchers.  They provide data on pro football, college football, pro basketball, college basketball, baseball, hockey, Nascar, golf and boxing.  For more information, please visit www.thesportspage.com.

FOR IMMEDIATE RELEASE                  
September 13, 2006
CONTACT:        Karen Strickholm for New Motion, Inc.
Phone:  505-988-4401                                                                           
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