September 25, 2006
NeoMedia’s 12snap Sets Up Mobile Marketing Subsidiary in Turkey
New Istanbul Office Provides Creative, Consulting and Technical Services, And Strengthens NeoMedia’s Position as a Mobile Marketing Leader in Europe
FORT MYERS, FLA., and MUNICH, GERMANY, Sept. 22, 2006 -- NeoMedia Technologies, Inc. (OTC BB: NEOM, (www.neom.com), an innovator in market-driven technologies, said today that its award-winning mobile marketing agency 12snap AG subsidiary (www.12snap.com) is now represented in Turkey with its own new subsidiary.
With its new office in Istanbul, NeoMedia’s 12snap will offer its expertise locally and directly to the Turkish growth market. Along with its successful portfolio of entertainment applications and personalized mobile content, the company will offer its full range of services in Turkey.
“Entering the Turkish market considerably strengthens the NeoMedia Group presence in Europe and strengthens our position as a mobile marketing leader in the pan-European marketplace,” said Martin Copus, president of NeoMedia Mobile and COO of the parent company.
Mr. Copus said that Turkey offers a young demographic with an average age of just over 27, “highly appropriate for mobile marketing programs. Much like Europe,” he said, “Turkey is a prime growth region in mobile telephony, noting that the Turkish Telecommunications Authority project some 46 million phones in use – in a total population of 69 million –the end of the year.“
Young Turkish Target Markets Open to Mobile Marketing Campaigns
“In the fast-moving consumer goods sector, mobile marketing campaigns are in increasing demand from international brand companies,” said Stefanie Krebs, COO at 12snap. "Our research has shown that the younger demographic of cell phone users in Turkey are open to the creative appeal of mobile campaigns. This is one of the reasons why we want to offer marketing decision-makers in Turkey the full spectrum of our consulting and creative services, and work to gain a leadership role in shaping this emerging market right from the start,” Ms. Krebs said.
Along with the subsidiaries in Italy, Sweden and Great Britain, Ms. Krebs said that 12snap is continuing its resolute drive for expansion as a part of the NeoMedia network.
Heading the NeoMedia 12snap Istanbul subsidiary is Ercan Kilic. Born in Turkey and with a degree in law, Mr. Kilic, 35, has experience as a managing director and company founder in Germany. Most recently, he was director of Marketing and Business Development at the Cologne-based IN-telegence GmbH, one of Germany's leading network operators for telephony value-added services.
About 12snap AG
Acquired by NeoMedia Technologies, Inc., earlier this year, 12snap AG is headquartered in Munich with branches in Düsseldorf, New York, London, Milan, Stockholm and Vienna. As an expert in innovative marketing and entertainment for mobile phones, 12snap combines know-how in mobile applications, mobile loyalty and mobile marketing. In the mobile marketing space, 12snap creates and implements national and pan-European mobile marketing campaigns for international brands; its mobile loyalty business unit offers customer loyalty programs for companies and brands, and its mobile applications business unit is the center for development and software. 12snap sells and licenses a wide spectrum of mobile solutions to satisfy the demands of the current growing market and the new uses of the third mobile phone generation (UMTS) -- from dynamic video services and multiplayer games to personalized messaging applications. 12snap has 75 employees, and provides services to companies including McDonald's, MTV®, Coca-Cola, Ferrero, Wella, adidas, Unilever and Gillette®.
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web qode ®technology, and ground-breaking products and services from four of the USA’s and Europe’s leading mobile marketing providers. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue—anytime and anywhere.
The qode suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the qode (www.qode.com) platform, qodereader™ and qodewindow™, all of which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile Internet.
Along with 12snap, NeoMedia’s recently acquired companies and offerings include Mobot, (www.mobot.com),a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, U.K.-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a Würselen, Germany-based leading provider of mobile technology and marketing solutions.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
qode is a registered trademark, and qodereader, qodewindow and One Click to Content are trademarks of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners.
NeoMedia Technologies, Inc.
+(239) 246-9889 or +44 7766 801818
David A. Kaminer
The Kaminer Group
+49 30 247 587-0
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